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Episode 220: Writing Emails So Good They Lick The Screen – with April Beach and Kate Doster

Kate Doster SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

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Who This Episode is Great For:

Small businesses who either currently use or want to utilize email marketing.

Summary:

Email marketing is an important way to connect with your warm audience, hold an ongoing conversation and increase sales. However, most businesses flop when it comes to writing emails that truly compel their audience. In this show, Copywriting expert, Kate Doster breaks down the process of writing great emails in an ethical way by wooing the hearts of your ideal clients open. 

At the end of this episode you will:

  1. Know what makes a good email and a great one
  2. How to use “calls to actions” correctly in your email
  3. The process of writing amazing emails that convert

Resources Mentioned:

 
 
Kate Doster’s Podcast | Inbox Besties
 


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Full Show Transcript:

 

You’re listening to the Sweetlife entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator, a probate. So two 20 here on the suite live entrepreneur and business podcast. I’m April beach, your host, and I’m super glad to be chatting with you. And yet another week here on the show,

 

this is episode number 220, and I can’t wait to dive into today’s topic. This is one of those ones where behind the scenes here, I was taking so many notes based on what our guest expert was teaching today. So there’s just gold inside this episode, as we hope to deliver to you within every single episode. First of all, before we get started,

 

if you’re new to listening to the show, thank you so much for tuning in here. We also go live and talk about the podcast and take your questions every single Wednesday at 12 o’clock Eastern time on clubhouse. So if you are not yet following me on clubhouse, please do so. I would love to connect with you. We can really dive in and roll up our sleeves regarding your business questions.

 

Every single Wednesday, faithfully at 12 o’clock Eastern time. And my handle is at April beach on clubhouse. So I would love to see you there also, if you’re new to listening, or maybe it’s been a while since you’ve tapped into this important powerful resource, we have our lifestyle entrepreneur roadmap quiz, and this is based on my start to scale up system.

 

It’s a totally free tool. If you’re a listener to this show, you can go and take a very short quiz, just six simple questions. And it’s going to tell you what phase of business you’re in and based on the phase of business you’re in, we give you an exact checklist of what you should be focusing on and what you should be working on to scale your business,

 

or just really get your business to that next level. And you can take that quiz any time you can go back and take it again and again, by visiting sweet life co.com forward slash quiz, or you can simply text the word quiz to the number (805) 254-0880. And we’ll send you a link to that. So those are our free tools. In addition to all the gold,

 

you’re going to hear her on the show that I wanted to make sure that you have upfront so that we can keep your business implementing as we move forward through the entrepreneur podcast here. So I appreciate you listening to this show. This is what we’re talking about today. So let’s set the stage. This show is great for those of you guys who are in the first three stages of my start to scale up system.

 

So that’s based on the quiz. So if you’re in phase one, two or three, this is a great episode for you to listen to. If you’re in phase four or five of my start Taylor scale system, you’ve nailed this strategy. And so I recommend going to find a different podcast to listen to that applies to your stage of business. I want to make sure that I value your time so much.

 

And the strategies we’re talking about on today’s show are for those people in the first one, two or three stages of the start to scale up system. So what we’re talking about here is how to literally write emails that are so good. They lick the screen. You’re going to be mind blown about what you hear on today’s show. This is for small businesses who you either currently use email marketing.

 

You’re not sure if you’re doing it right, or you’ve never used email marketing before, and you want to learn how to leverage email marketing in your business. Email marketing is an important way for you to connect with your warm audience. It’s also important for you to hold an ongoing conversation and to increase your sales. However, most businesses flop when it comes to writing emails,

 

it’s truly because it’s, it’s actually a skill it’s not as easy as you would think that it would be in your emails really need to compel your audience. So in the show we have Kate Doster, who’s a copywriting expert. She’s going to break down the process of writing great emails in an ethical way, by wooing the hearts of your ideal clients and their wallets open.

 

At the end of this episode, this is what you can expect. You’re going to know what is the difference between a good email and a great email. You’re going to know how to use calls to action correctly in your emails. And you’re going to know the process of writing emails that convert. So let me tell you who is here today. She is absolutely amazing.

 

Kate Doster is the host of the inbox besties podcast. Creator of love your list. 2.0 email marketing mega course, it is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs by winning the hearts and wallets open of their small, but mighty audiences. Thanks to funny bell marketing and easy yes, many offers. So that’s important as we went through our bio,

 

her bio here, that what Kate’s bio says is she helps you. Even if you have a teeny tiny small list, increase the engagement in the sales based on your list. That was one of the key things. When I was reading her bio and why I asked her to come on this show because listen, you guys, you only need a hundred true fans to build a great business.

 

That’s what it starts with these huge audiences. I mean, this can be an illusion. So those of you that don’t have huge lists with 10, 20,000 people on it. This podcast is great. And it’s also for those people that do have huge email lists. And perhaps you are failing at connecting well with your list. Kate believes you don’t need to bleed the alphabet or be a dirty rotten spam face to write emails,

 

adult subscribers, and to taking action gobbling up your paid offers like candy or kale, if that’s what you prefer. So let’s go ahead and dive into today’s podcast. All of the show notes can be found by visiting Sweetlife co.com simply click on the podcast button. And this is episode number 220<inaudible> All right, you guys, I am joined by Kate Doster and she is going to give you the complete strategy that you probably didn’t even know.

 

You’re actually missing to write amazing emails because what she teaches, what she talks about, isn’t just the fundamentals. It isn’t just like how to section out the content in your email. She literally teaches you how to write emails for so good people lick the screen. And that is her quote. I stole that from her to name this podcast. So giving credit where credit is due,

 

Kate, welcome to the show. We are so excited to have you here tell everybody about your superpower in your company. Sure. So I’m Kate Doster of Kate doster.com and hosted the inbox besties podcast. And my super power is really being able to help people. Not only feel like they can do anything, but actually give them the tools to get them there.

 

I think that there’s a lot of people that kind of hype you up and make you feel amazing. But then when they’re like, but how do I do X there’s like, go figure it out. But like, no, like we do the whole approach because our mission is to put money in the hands of good people so they can do good with it.

 

So our business is primarily a digital course business. I am extremely selective about the one-on-one clients that I take on, but primarily it’s courses digital products. We just we’ve got to help the good people out there. Right? And you teach people how to like create these insane bodies of copy that totally bring to life what it is that they do, their super power.

 

And there’s such a disconnect. I’m so excited to have you on this show. I need to give Angie true blood, our favorite person credit for connecting you with us. And when Angie was like, okay, this is an amazing guest for you. First of all, anybody Angie sends to me, I know it was just an amazing guest, but then I saw your,

 

your topics. And I’m like, Oh my gosh, yes. Emails that not only like convert, but emails that give an experience. So let’s dive right in and talk about one of the things you said behind the scenes, as I was getting ready here and taking my notes for what we’re going to talk about today is you have kind of like this four things that you go through.

 

And the first one you talk about is something that really other copywriting teachers don’t, and that is all about mindset. Talk to me about mindset and how that plays a role in copywriting. Sure. So like I said, good people do good. Most good people have very bad associations with things like selling. They don’t want to be annoying. They don’t want to be lumped in with a spammer faces.

 

Are there really bro Hames as we call him the world, he’s our arch rivals. He has a whole voice as he does. So because of that, they tend to really freeze that when it comes to emails, you know, Oh, I don’t want to be annoying or I don’t want to be spammy. Oh, you know, like I haven’t emailed them in three months.

 

So now they are literally psyching themselves out because either they feel bad, they feel guilty. Everyone’s been telling them everywhere. Like you need to have an MLS. Why don’t you have an email list, email, your email list, you dummy. So they get all up in their heads and they do no thing because everyone’s been on the receiving end of really bad emails.

 

But here’s the thing. The sheer fact that you are having this thought of, I don’t want to annoy people. I don’t want to be a spammer means that it is physically impossible for you to be there. And it is physically impossible for you to write one because the really broad themes as a world who are those farmers, they do not care. The fact that you care proves that you are going to send them high quality stuff.

 

So who guys think you already did it? And when I talk to people like 100%, it is always, Oh, I feel like, or I think it’s like, so it’s not truly the mechanics. It’s I need to get your finger to, to hit the sand on the good old convert kit, Right? Oh my gosh. Okay. Like we can just end the podcast right there.

 

Like, okay, you need to fix your mindset. You’re amazing. You’re not like a douche bag. You’re going to send grace. So I think that’s so cool. Okay. And then the next thing that you talked about is, you know, being on your list is a privilege. Let’s talk about that mindset all together. What do you mean by that?

 

Okay. It is a two side of the coin. One. When you realize that people are honestly lucky to get your enthusiasm, your encouragement, your knowledge, your expertise, they are lucky to be there. So all of a sudden that scarcity mindset of, you know, if I send a newsletter, a hundred people are going to unsubscribe. So no,

 

like I don’t have this mystical thousand number. Like who cares the people on the other end of the screen, do not know if they are one of, 100, one of five or one of 10 million. They have no idea when it is our mission to help you need to help regardless of that number. So when you’re like, Oh, bring it on my list as a privilege.

 

And somebody sends you a nasty email back, you laugh at them and then you kick them out. You’re like, no, like literally I send a lot of emails. I send a lot of what’s called sales emails. I got two last year. One was because I said home slice. And the other one I think had, but face in the subject line,

 

I literally went to go see what these people had signed up for. I’m like, how did you get here? I was mad at my landing pages, my gatekeepers, my content like allowed you in here. So when you go out with that mindset of being on my list is a privilege. Not only are you not going to care about the heaters because you’re like,

 

whatever, Sally, there’s a way more people for me to help. I hope you go find your own teacher is that, then you’re going to have a plan for it. So it’s a two side of the coin, like on next again, you’re allowed to have that human experience. If somebody sends you a me an email back, but then you get to laugh at them and be like,

 

man, I wish I had so much time that I could sit there and complain and whine and have my day ruined by somebody else. But like I’m too busy out there making a difference. So I can’t, Well, you just like blew my mind. That is so profound because I mean, what are the things we’ve talked about in the, the last four years is having somebody on your list as a privilege and,

 

and treat them with care and all these things. But what you’re saying is just so true to every single thing that I know, I feel as an entrepreneur bit like basically, like, I feel like you have just given people permission to be like, you are valuable. What you say is worthy. Your content is amazing. If somebody doesn’t resonate with it,

 

see you later celly, like you said. And then the next thing I said was really important, which we can even get into in this episode. Was that the gatekeepers is that making sure that your opt-ins, we’re totally not going to go there. Cause we could do a whole show on this, but making sure your opt-ins disqualify people at the same time as they qualify people,

 

the right people, that connection that you meant, I’d love that you mentioned that too. Okay. So when we’re writing email, the next tip kind of mindset strategy that you have is, is really treat people like people. I know I’m literally doing the shocked face. You guys can hear it. So again, because good people doing good things, right?

 

No one wants to be a spammer face. You tend to forget the, like there’s another person on the other side of this screen. So like how many times have you gone to like check your email, but then like the dog knocks over the plants and I need to clean it up. And then by the time you get back to your email, it’s like the next day or two days later.

 

So like, if you have this amazing product, you have this amazing coaching program and you only email people about a once you’re being the jerk. Ironically, it is the other way around because what if they just didn’t check their email that day? Now they are never going to know same thing with, and I know that this goes beyond the scope of this particular lesson,

 

but same thing with launching, like when you’re actually doing a launch. Yeah. If all of your emails are, you’ve got one day left, you got five minutes left and all of those are awful. Awful. You do need to send things about time limits because people do need to know. So I have nothing against timers, but you need to understand what actually goes through a person’s brain.

 

People are not logical. And when my students kind of grasp that around their heads, they’re like, Oh, Piedmont logical. If there were, you would have all exercised today, there would be no smoking industry. There’d be no drinking industry. There would be no drugs because people, if they were logical, why would you start smoking? When you know,

 

it’s only going to hurt you. Cause they’re not logical. So realize that they’re not logical trying to be like what? There’s eight modules. And my competitor only has four. You dummy is never going to work because they’re not logical. You have to actually compel them. You’ve got to cut through the crap. You need to know how a human brain works.

 

And that’s why my students get like astronomical results. And they’re like, Oh my trip wire, it’s converting at like 5%. Can I go higher? I’m like you to realize that normies only get it at one to two. Right? And they’re like, Oh, so then we’re just like, you know, going against ourselves. But when you understand how a human brain works,

 

treating people like people it’ll all work, which is why, if you haven’t emailed your list in a while and your first emails is big sob story about why you haven’t emailed them in forever. Everyone is going to be like, I don’t like you. Cause like they don’t care. But if you go in with some type of value and then you’re like,

 

Oh yeah. And if you’re wondering, how would I get your email address? Again, treat people like people because you signed up for this. Oh, all right. Help me out with something. You tell me what I’m thinking. We’re good to go. I’m not going to hit spam. I might just unsubscribe quietly. So treat people like people realize how their brains work.

 

So many good things that you said there. I love that. Okay. So let’s actually talk about, and I was actually laughing. I had to put myself on mute cause I started coughing. You’re totally. You totally have me. Correct. You know, leverage really love it. So talking about like I know, right? Like talk about, let’s go into actually the mechanics of writing an amazing email.

 

So walk us through the mechanics of actually doing it after everybody deals with all the mindset stuff, which I’m so grateful that that’s how you open up this training. I mean, you just have to, again, just like set up. So you can’t do one in seventh grade and have a six pack forever. I mean, I wish present witness tasks could have just been like take that postpartum weight.

 

Right? So again, it can be a daily thing, you know, it can be a daily thing. So don’t just think like, Oh, but I thought I worked on this. It’s always going to have a thing. So when it comes to writing emails so good, they can like the screen one getting out of your own head is important too.

 

Like we had just talked about treating people like people is important. Why do you check your email? Cause you don’t want to have to write that sales page you’re supposed to, because you don’t want to have that awkward conversation with your VA because you’ll know that you’re supposed to be pitching podcasts, but you don’t want to get around to it. So they’re like,

 

Oh, let me just check my email real quick. Right? So you’re doing it as a distraction. You’re doing it as an escape, which is why when people are like, Oh, but I send these big, long, huge emails. Yes. I know being in spam is probably a bad thing. Promotions it’s all right. People check that tab.

 

The thing you do not want to be in is the all read this leader email. Okay. So you cannot info slap people in your emails because people are not going in with the mindset of an email of I’m going to do hardcore learning. That’s what a blog post is for this sort of podcast is for that’s what a YouTube video is for. That’s what a course lesson is for an email is that short hit of escape.

 

Okay. So you need to realize that. So when you’re doing your email, yeah, you can have on that super long, as long as it’s entertaining. No one’s going to care. And as long as you’re not trying to tell them a hundred different ways to get clients, they’ll be fine. So when it comes down to actually writing an email like that makes them want to like this screen one,

 

you need to realize what your actual goal is. So your goal might be for them to reply back. Your goal might be for them to read an email, your goal might just be to build comradery. Then you’re going to want to make sure you have an action. I say, every email needs a call to action. It doesn’t have to go someplace else,

 

but it can be a reply back. I think that reply back is one of the strongest calls to action. Because next time it is more likely that your email is going to be in the folder that you want to be in. Or again, it can be a follow me on Instagram. It can be on this, but you’ve got to give people a reason to go over there.

 

You just can’t send an email being like, Hey, are we connected over on clubhouse? No, you need to entice them. What is in it for them? Treat people like people. So in order to make your emails more entertaining, I get constantly, but Kate, I don’t have a big personality like you, but I’ve averaged, but I’m boring.

 

I guarantee you, there are something about you that you can start putting into your emails, whether it is the name of your cat, your favorite song. You can, one of my favorite things. If I can’t figure out, what I want to email about is I’ll go to a website called holiday insights. You can just Google any of them and I’ll see like what day is it?

 

Like a national nacho day? Okay. So like say if I was a food blogger, then I could just send Nasha recipes because it’s natural nacho day. If I’m somebody else I could talk about like know like it’s natural natural day. And you know, since that’s pretty cheesy, I want to tell you about the three things that are going to make your website cheesy.

 

Like you can just rip off of these things. And now all of a sudden, not only are you just using just stats to like 200% of blondes, make more money, I’m making that up. But again, look for stats about your industry stats, about what day it’s going on and then just make some correlations. And the more that you get used to doing that,

 

the better that it’s going to be. Again, there was a reason why you created a blog post or why you’re going Facebook live, which got me thinking about, which is why in the slide. I don’t just necessarily give them the link, give them the link, but then put a little bullet points because you got to remember, people are reading on their phones.

 

So when it comes to structuring things, you want to make sure, honestly, if it’s longer than two sentences, I say, give it a paragraph. It used to be three. But I feel like if it’s a wordy three, the probably should be a paragraph. So you’ll see that a lot. Cause people will skim, you know, make sure you use things like bold texts,

 

but have, you know, little bullet points underneath to talk about like, what’s so great on there. Like, Oh, okay, it’s going to tell you the one thing never to send in your email. She’s going to tell you, if you haven’t emailed your list in forever, these are the two words you used to not having your email, like think of what can I do to make these a little bit more interesting.

 

And then it’s like, Oh, because every email guys spoiler before, really every email is a sales email because you are selling the fact that you get them, that you understand them, that you’re going to be there for them, that you’re consistent, that you want to interact with them and that you are not ability to borrow him. So whether you’re asking for cash or not,

 

every email is a sales email. So now you don’t have to get over sending any cause they all are. Oh, I love that. I love that. Oh my gosh. It’s so good. You’re just gold. Okay. I mean, that’s just, you just nailed it. That is so good. And I have learned so much here. Okay.

 

So I’m going to throw out a couple of common questions that we receive as a company. And since you’re the email queen, let’s see how you answer these. So, and you already answered the first one was does every email need a call to action? And so you’ve already answered that. So we’ll just skip through that. And I love how you answered that in some form.

 

Oh, you know, let me ask this question in case anybody’s thinking, could the call to action, be giving them steps, like now go outside and look up at the sun and take two deep breaths. Like could the call to action be something that doesn’t have to do with replying or interacting back to you at all? Or is it just having some sort of a call to action?

 

So definitely give them action steps. Like quick wins are huge, which is why I love how you said go outside and take two deep breaths. And you didn’t like tell them like this whole giant routine to do, but there’s nothing to say at the end of it that you can’t be like, and when you go outside snap a pic and tag me on your Instagram stories.

 

So that way it’s really organic. And so that way you can share them on for doing something. So if you’re going to give them a little task, give them a place where they can brag about themselves, treat people like people, they like feeling good About themselves, post About it. And some people will, some people post in the Facebook group tag me on your eyes,

 

your story post on my business page. So I can say how awesome you are. Let’s go outside together. You know what I mean? So that way you can incorporate them more in the world and then treat people like people they’re going to associate that good feeling with you and that’s what you want. Cause then So cool. Okay. And so along those lines,

 

we’ll just say, if you’re listening to this podcast and you absolutely love everything that Kate’s saying, make sure that you take a screenshot, I’ve listened. He does put it on your IgG story and tag Kate and tag, thus we live company, or you can just tag April beach life and okay. So cool. Now next question. Newsletters versus emails,

 

you know, the newsletter was kinda dead honestly like seven years ago, but now we actually have clients that like their newsletter is so amazing and they only send it out like once a month and it’s like long and juicy and almost like a calendar. What is your take on the strategy and the difference between newsletters in regular emails? How have you seen those playing out?

 

If you will only send a newsletter and by newsletter, I want to make sure that we have the same definition. Are you saying something where it’s like multiple calls to action, multiple sections? Is that what you’re defining as a newsletter? Yeah. These are huge newsletters that some of our clients, which are larger companies already, that you know, are in the process of scaling that they send out these newsletters,

 

people like go crazy at one of them could be sign up here for this. And one of them could be, did you remember to join this? There are multiple calls to action. In these things. We call that more of a magazine style email. If that is the only one that you will do, so you will actually send it, then send it.

 

So I had an interior designer who was a student and when she tried to do of that one call to action type of a thing, she really mindset got into her head a lot. And so what we did is we went ahead and we turned it into like her Wednesday newsletter. We gave it an actual name and I told her just like magazines have repeating sections.

 

You need to have some repeating sections, but realize that if you are trying to sell, say an ebook and you’re still having all three of those sections, then the likelihood of them buying is going to be a lot lower to people. Like people, you give them a lot of stuff to do. They will do everything else or they’ll do nothing. Like there’s actually a scientific study.

 

The jam study. If you get 12 choices versus 24 at 24, you’ll just walk by because you’re just like, that’s too much for my brain. Right? So when I told her, that’s not to say she can’t have flash sales or launches because I feel like, Oh my goodness, she’s emailing on Monday. It’s gotta be important. So then she can just do the one that has the one call to action.

 

So make sure that you are strategic realize with those newsletters, that the likelihood of them going to spam or promotions is going to be higher. The more outward links to different places that you have, the more likely it is to trigger something. So you can link to your Instagram five times if that’s your call to action, because it’s going to the same spot,

 

your Instagram. But if you’ve got an Instagram one, that’s going to a deal that you have one that’s going to a blog post one, that’s this one that’s that it can go in there. But again, if you are more likely to send us a magazine style newsletter than send nothing and send it, just realize that your sales aren’t going to be as high because you can’t focus them on one particular action.

 

So like I would never send a new style in the middle of a launch that would make no sense because people would get derailed. So that’s just the difference if what you want to go with. So if you’ll never do anything, just one of those, but again, try to keep it consistent because then people that are interested in certain parts, they’ll always go right down to that section.

 

Okay, cool. And now I have a couple other questions that are coming up that I know people are probably thinking. So I’m trying to be in the mind of our listeners right now, a question about the frequency of sending. Is it better to send more frequently, you know, less frequently? Does it depend on the relationship between the business and the audience?

 

Is there like a regular consistent, like rhythm that you recommend with email sending? Okay. For most people, if you only send once a month, this is nothing. That’s your client. And again, if they’re a larger corporation, they could probably get away with it once a month. Especially if you’re a smaller, more personal brand is not going to necessarily be enough because people are going to forget about you.

 

You’re not top of mind, they’re their goal. Fishes. Everybody has a goldfish treat. People like people. You’re going to hear that a lot. What I would say for people, especially if you are a personal brand, especially service owner, you’re selling your own courses, aim for once a week. That’s four emails a month. Y’all handle writing four emails a month and what’s gonna end up happening is you’re going to get so good.

 

You can batch them, meaning, sit down and write them all. Sometimes w a lot of my students really love to do is they will come up with a topic for all four and then they’ll write like two at a time. Right? So again, it’s done, they’ll load them into the convert kit. They’re active campaigns. Doesn’t matter whatever tool you’re using.

 

And then they know that they’re settled and then people get so hyped about this. Or they do some casual selling, which we teach in the course. And then I’m like, okay, I’m going to add another day. But I would never say like, email this. Now, if you’re doing a launch or you are doing a flash sale, you’re going to want to send more than one email.

 

Because again, people might not check. They might forget treat people like people they procrastinate so that you’re going to have a little bit more. But as long as honestly, what you have to say is interesting and it’s tackling different doubts or your habits that people have, you can keep sending Austin repeat yourself. Okay. And then the one last question I had is when somebody does have a launch,

 

you know, it’s normal that people unsubscribed from the list and people get so afraid of that. They’re like, Oh, like the whole mindset thing, which we already knocked out of the ballpark, that’s gone. Now, we already dealt with that. What the question here is, is there like an average expectation for a percentage of unsubscribes that you have seen during launches or is it totally vary based on different brands and businesses?

 

How frequently they launch? How big obviously, how great the relationship already is with building the relationship? Is there like a average percentage that people can quote unquote expect in unsubscribes around a launch period or no, I don’t know if it’s necessarily during a launch period. The only stock that I could find was in general and it’s actually does hold true. If you guys go look at your analytics is usually when you send any type of email,

 

you can expect about a 1% unsubscribe rate, which is pretty interesting. So again, if your number is a hundred, then your percentages are going to be like very skewed. So keep that in mind. We need to have some logical, even though I don’t do logic, but like, so keep that in mind, right? When it comes to a launch,

 

the biggest reason that people are unsubscribing is because you started talking to them about something they didn’t care about, or you never gave them an out. So like the launches that I do, even though, like, I teach email marketing. If you didn’t sign up for a launch, trigger a webinar, a challenge, all of that. I’m not going to send you all my launch emails because you’re not going to want them.

 

I will send you two. And one of them is just a recent it’s like, Hey, I know you didn’t sign up for this webinar, but I know that you were struggling with ABC and D this is open until Wednesday. If you want to come, come, if not, that’s cool. And then in my launch emails that I have, and I always tell my students to do this too.

 

I always have that link bottom of the email, sometimes top of the email, Hey, if you know that love your list is not for you. This round, then click here and we’ll chat after the launch is over. Or Hey know that you have a great relationship with your list and you’re making more than $10,000 a month with it. Click here.

 

I won’t tell you any more about my course, because you don’t need us right now. Just give people an out, treat people like people. But again, if you are setting that one hour to go 30 minutes to go five minutes to go, and you’re making everything about you, then I guess if you could take anything away from this, especially when it comes to launching,

 

you need to be more excited for them than yourself, because nobody, I mean, we do care that like you have expertise. So I’m not saying any of those fake it till you make. And I hate that line. What I’m saying is I am so disproportionately passionate about seeing Sally earn money from our food blog. When everyone else in our whole fricken family thought that she was nuts.

 

Like, I am like hardcore rather than like, love your list. And I make all of this money. And like, yes, obviously in each of them, a copywriter, not some rando that hit like big with a pin, obviously that’s important, but it’s not like, Hey guys, my course is open. Never it is. If you are struggling with this and I get very,

 

very specific, we call them moments. We don’t have time to talk about them. Now y’all are going to have to tell me to find out that’s right. Then I got this and it is going to help. And here’s how it’s going to help because I am so excited. Literally you can see my face to see my people succeed. You have no idea.

 

And when you come at anything that you create that way, and I don’t care if it’s a meal planning guide, I don’t care if you help cleaning products, I do not care. We are more excited for what they’re going to be able to avoid and achieve. It’s like, I know, yeah, I’ve got this thing they’re going to buy. This is why my students and I get a logical Results and people like that’s bananas.

 

Like no that’s treating people like people. You are so good. I’ve appreciated you sharing and totally pouring out your crazy good expertise into our audience. This is amazing. Okay. So you have, of course an amazing free thing that people can have. Like if they want to connect with you further, or if they just want like these amazing results, you have two years worth of emails that you are giving to our listeners.

 

Tell them what that is. That’s amazing. Sure. So what it is is two years worth of email idea prompts. So if you’re ever sitting there looking at your screen, you’re like, I’ve got no idea what to email about. Or even if you’re like, I don’t know how to make this next thing sort of interesting. We do have it dated.

 

Now, keep in mind if you’re listening to this and it’s like July, it’s like, Oh, well, half the month is wrong. Spoiler alert. January is going to come back. So as April, so it’s may, so you can just restart it over. Like there’s no problem. And some people will actually they’ll follow it verbatim. Like,

 

Oh, may it sets in this, this, this, and this. And we’ll do it. Some people mix them up. Some people go and just peer in other months. And that is 100% there because now, you know what it is. If anything is time-based because a couple of months we’ll have something like, it’s not Neil national hug your cat day,

 

but if there’s something that’s going to be time-based to be, well, we make sure that at least once a month, you’re really highlighting some type of paid offer, whether it is an affiliate deal, whether it is her own stuff, any of that sort of stuff is in there as well. So you can hand it on over to Kate Doster dot for slash Sweet life,

 

either with a hyphen or without I got you both. And then you guys will be able to get that. And you can always listen to my podcast, wherever you’re listening to this. It is in a box of besties and my Instagram, which I’m working on. Let’s say it that way. I spent so much time cultivating my email list, social media.

 

I kind of forgot about, so it is Kate underscore Doster. So y’all can see the name and I’m sure we’ll have it in the show notes. Yeah, we will. And yeah. Yeah. Instagram followers does not equal amazing experts. Definitely. There’s not an equivalent therapist. I want people to be able to connect with you more. And also you are newly on clubhouse.

 

So I’m like talking to you behind the scenes. You guys, if you’re in our Sweetlife club on clubhouse, I’m talking to Kate about getting on the calendar. And so we can do a clubhouse room for you guys where you can connect with her directly and ask her your questions, which is so cool. So we’ll put all of that information in the show notes as well.

 

Kate, thank you so much. It was so awesome to get to know you and to hear everything that you deliver today. We really appreciate your time. I think you’ll ever remember guys being on your list is privilege. So treat it like one<inaudible> Thanks so much for hanging out with us at the end, you are the a game players, right?

 

You were the winners, the ones that stay and apply all the strategies. As a matter of fact, I was speaking in a clubhouse room recently that if people actually just listened to this podcast for the last four years, they probably would save up to a hundred thousand dollars in startup and scale business coaching that they might have spent on other coaches. We really are here to dedicate true and proven business strategies that you can take to the bank.

 

So thank you so much for listening to this show do join us in our clubhouse room. We would love to meet with you and clubhouse. We’ll be speaking live at 12 o’clock Eastern with Kate Doster herself. If you’re listening to this live, that will be Wednesday, April 2nd, at 12 o’clock Eastern. And you can find that room by visiting sweet life business.club.

 

I’ll say that again. Sweet life business.club. And all you have to do. If you are a clubhouse member is you can quickly simply click the button and join our club and you’ll get a notification of this room. All right, you guys have an awesome day. I’ll talk to you next week. Bye-bye