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    LinkedIn Etiquette: Build a Brand that Resonates and Converts with April Beach and Salina Yeung(Episode 307)

    LinkedIn Etiquette: Build a Brand that Resonates and Converts



    Who is this episode for? 
    Established entrepreneurs (in Phases 1-3 of my Start To Scale Up Business System”) who want to generate leads using LinkedIn
    Are you committing any of the “deadly sins” of LinkedIn without realizing it? LinkedIn has become the go-to place for consultants, coaches and subject matter experts who want to generate quality leads and build a sustainable business. However, as the popularity of the platform grows, so has the onslot of terrible spam DMs and cold pitches. 
    In this episode we’re discussing the importance of LinkedIn Etiquette and our guest expert Salina Yeung, reveals best practices for positioning your brand, creating genuine connections, and actionable steps for your find your ideal clients, create content that converts, and connect with them in a way that highly converts. We also unpack an ideal posting schedule, creative ways you can build more trust and increase your leads. 
    At the end of this episode, you will: 
    1. Discover the “deadly sins” of LinkedIn and what not to do
    2. Know the exact posting ratio that Salina recommends for CTA posts
    3. Have a solid strategy you can confidently execute to generate leads and make valuable connections 


    For more about what we do and how you can work with us:

    April Beach on LinkedIn


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    Full Show Transcript:


    00:00:46] April: Hi guys, and welcome to episode number 307, where we are diving into all things LinkedIn etiquette. So let’s talk about first, who is this episode for? So if you are a subject matter expert or a speaker, a consultant or a coach, and you are looking to generate quality leads, and you are willing to do what it takes to actually build relationships with people on LinkedIn, and you realize that by doing that, you’re actually going to increase your profit.

    [00:01:15] April: And if you’re like me, you’ve been on LinkedIn and you’re probably really tired of the spam messages. Just yesterday I had a, a well meaning young man send me a DM on LinkedIn and his only question was, do you have an Instagram for your podcast? Of course I was like, yes, of course. Here I have my Instagram channel for my podcast.

    [00:01:39] April: And I proceeded to receive an entire video about all the ways that I should be growing my Instagram. Now, I understand that leading with like tips and help is a really nice way to do things, but this guy had never commented on any of my posts. He had no idea who I was, what I did. He didn’t take two seconds to actually determine if I was somebody that even Wanted help growing my Instagram, and that’s where my frustration lies with LinkedIn.

    [00:02:08] April: Message me on LinkedIn if you feel the same way. I do want to receive those messages so I can connect with you. So in our process of building LinkedIn shows and having a series of LinkedIn here on the SweetLife Entrepreneur Podcast, I was on the hunt for people I really value and I really admire. On the LinkedIn platform that I feel like are communicating in a very substantially real way.

    [00:02:34] April: And you can tell that their LinkedIn success has definitely grown and it’s because of their skills in their LinkedIn communication and strategy. So in today’s episode. We get to bring in Selena Young. Now Salina helps you grow your business with LinkedIn and she is in a well established LinkedIn expert.

    [00:02:53] April: We’re going to be sharing everything we have here for you and all the show notes, and this is episode number 307. So you can cruise over. To SweetLifeCo.Com click on the podcast and this is episode 307 to find all the goodies that we have here for you. And if you are a subject matter expert coach or consultant, and you’re ready to scale your business to the next level, and you are ready to scale your business past the basics, then we would love to connect with you.

    [00:03:21] April: You can actually go over to the show notes as well, and you can download the six components of a highly scalable consulting and coaching business. It’s a. Complete list and a free guide that we would love to give you as our gift. You can find all of it by cruising over again to SweetLifeCo.Com. Click on the podcast and this is episode 307.

    [00:03:41] April: All right, let’s go ahead and dive in. I think that you are going to love what Salina says here and you’re going to resonate with her as well. All right, you guys. Welcome back to the show. I’m super excited to be here with my new connection, Salina, and Salina is all over my LinkedIn feed. Let me just say this.

    [00:03:57] April: I don’t know how I found her originally, but I have notifications on because I feel like she speaks a language that feels comfortable to me and comfortable with me on LinkedIn. So as I have been trying to grow my LinkedIn presence and being more active, I’ve really been taking your lead on how to it.

    [00:04:16] April: Best communicate in a real way that isn’t, uh, overly pushy or salesy or marketing. So anyway, yeah. So, uh, thank you so much for taking your time out to be here on the podcast with us and to drop in your wisdom. We’re all, we’re talking about LinkedIn etiquette today. So can you give us a quick background for our listeners of, you know, you’re the one that talks about this and how you got to this place.

    [00:04:43] Salina: Yeah, absolutely. Thank you so much for having me in your show. Like, it’s just so excited, like sweet live entrepreneur. Come on, everybody wants to be part of this. So I’m Selena Young. I’m the LinkedIn business strategist. So I started my business three years ago, um, teaching people all things LinkedIn, particularly how to basically monetize using the power of LinkedIn.

    [00:05:06] Salina: And me and April got connected because like one of my poses talk about how weird sometimes you’re just like so trusting about the whole, like, I think the audience on LinkedIn is really high quality, first of all. But like, sometimes you will just trusting people and decided to accept a stranger. And when they do, um, when we do accept it, the minute that we accept, we do not give you a permission to sell us right away.

    [00:05:31] Salina: And that’s the pitch slap that we talk about. That’s how we get connected. And today we’re going to talk about that a bit more.

    [00:05:39] April: Yeah. Yeah. And I think that was it. I think when I actually saw the words pitch slap written and then you have all your other connections and everybody agrees and there’s this whole chain of connections and everybody’s going, Oh yeah, the pitch slap.

    [00:05:51] April: Oh yeah, the pitch slap. I’m like, okay, these are my people. I want to know these people more. I want to hang out with these people and I want, and I want to learn from Selena. So let’s kind of dive into that. We’re talking about LinkedIn etiquette and LinkedIn best practices in, You know, where you have these deadly sins of linkedin that you share, where do you really start with people when they want to become more active?

    [00:06:14] April: They want to build their personal brand on linkedin. You know, what, what are these deadly sins that you just are like, please, let’s take note of this first.

    [00:06:22] Salina: Yeah, I love that questions a lot. I would start with thinking about the purpose and the goal you want to grow on LinkedIn. Like, is it to find clients?

    [00:06:32] Salina: Is it to land a media feature? Is it to basically start building connection? Maybe you just You know, starting out fresh, starting out on your business, then maybe networking. Right. But in a way that, you know, April and I talk about built a deeper connection with another person, like imagine you and them, it’s like a digital handshake.

    [00:06:53] Salina: Right. Instead of just like pitch slapping them with like. Hey, this is me. This is what I’m offering. This is my program. This is my website. Like, who are you? First of all, so I would start with your LinkedIn profile. I would warm up your relationship with that person through engaging with their content, like what we do, DMing each other, like understand about like, Oh, who you are, how do you help?

    [00:07:18] Salina: Who is your ideal, um, sort of avatar and then go it from there. And, and I think that is much more natural step than someone just like, Hey, April, uh, I’m Selena. I’m the LinkedIn business strategist. This is my website. Check it out. Uh, let’s book a call. I would be like, uh, wait a minute. Like. Please slow down.

    [00:07:36] Salina: Who are you? Right? So things like that will really helps to nurture the relationship and later down in the line, it’s exactly what I teach as well. It helps you with sales as well. It’s just take it longer to warm up the audience. But when they do decided to jump on a call and you guys are a match to work together, when you do on a sales call, it’s like a one call sales rather than like you already broke the initial trust and impression with the other person.

    [00:08:03] Salina: And then you take it from there, right? Yeah, so that’s, that’s how I see starting out on LinkedIn, figuring the goal, figuring the purpose.

    [00:08:12] April: Right, that’s such good advice. And I love that you said it’s gonna take longer, but with that, you’re so right, that when it’s time to convert into pre call, you know, cause we need to disqualify clients, just like we need to pre call.

    [00:08:24] April: Prequalify them is just as important and going through the process of connecting with people in the feed, connecting with people in the posts. And I love it when I receive a message from somebody who has at least like two of my posts or commented on something because they actually seem familiar to me and I’m not afraid even if sometimes, you know, they might be.

    [00:08:45] April: Pitch slapping me like as you call it, but I’m so much more open to it because I appreciate that they have taken the time to connect with me in the public feed. Absolutely. It just, it, you know, relationships sell. Yeah. And, and we can’t, well, maybe somebody would argue we can buy relationships, but really that level of trust comes with communication of conversation.

    [00:09:06] April: And a bit of time too. So for somebody who’s new onto LinkedIn, if they’re trying to find people to connect with it, do you have like a hack or a way that somebody can find the right people to connect with and start following so that they can start messaging people that could be there? Perspective clients.

    [00:09:24] Salina: Yeah, absolutely. I wouldn’t say a hack, but it’s more like really go down to what you just said about like who they are, right? Like if. They are targeting similar target audience. It’s easy to open up a conversation by saying, Hey, I really like your content, right? Just like April, you, you receive someone saying, Oh, I really like your content.

    [00:09:45] Salina: I really resonate. And exactly like, this is like podcast interview show. That’s this beautiful collaboration happened. Right. And just that instant, um, connection. And I think like sometimes we over. Engineering the part where people will not answer you, but it’s actually not true if you personalize in a way that it’s adding value to the other person, I think it’s ultimately is a big yes, whether it’s to jump on a podcast show interview like this, a collaboration or even to ask for the big ass of sales.

    [00:10:19] Salina: I think it’s, it’s very easy when you truly understand the other person who is their target audience, how you can help write things that, um, I find there’s two message, particularly really, really helpful. One started with, let’s say April, you and I are not connected on LinkedIn. I will go through your LinkedIn trying to figure out ways of the content that you’re creating on LinkedIn and say, Hey, I can add value to this.

    [00:10:44] Salina: This is something that you and I could work together on. That is one way of doing so. The other way of doing so is like really understanding, um. The offer that you are sharing, like, let’s say business coaching, you’re helping people to basically do business modeling that it’s very highly profitable.

    [00:11:03] Salina: Maybe, you know, another like big creator in the space on LinkedIn. Let’s say I know a lot of creators that is doing that. I would love to connect both of you together. That’s at value. But equally is not No. Something that people will find, Oh, that’s so salesy. Why are you messaging me? But there will be like, Oh, I’m open for this beautiful connection.

    [00:11:22] Salina: I would like to know the other creator that is doing exactly what I’m doing. And I can work with her to partner up or affiliate or things like that.

    [00:11:31] April: Right. And that is so valuable. And I love that you said that too, because it’s not just this and why I value your voice on this. Cause it’s not just necessarily this networking app.

    [00:11:42] April: It’s a place to truly build alliances and mastermind with other people and to connect. And I know that I would find that. you’re like, Hey April, you should know Joe or whoever, you know, and we try to do that. You know, I do that actually for our clients, but now that you’re saying that, I probably definitely don’t do that enough for my connections.

    [00:12:04] April: And so that’s something that I want to be better at. So as you’re saying this, I’m going, okay, I really need to look at my connections. Who do I value being like, you should know this person. And I know I value that. So I know that my connections would value that in, frankly, I just really never thought about that from a standpoint.

    [00:12:21] Salina: And you’re such a so so butterfly. I can tell people it’s like, yeah, I know, I know you through April. Thank you so much, April, for this. And then like, it helps you with like this snowball effect of business opportunity as well. Right? Like when someone think about business coaching, the first person think about is April because you already helped them so much.

    [00:12:41] Salina: Initially to make all those beautiful connection. Right. And I love that sentence that people say, if you want to go fast, go alone. If you want to go far, go together. And that’s, I think the together component, it’s what the most precious thing about LinkedIn. Um, people talk about business all the time and they carry a mindset of like, Oh yeah, we’re like creating this, um, partnership, we’re creating this. Opportunity either as business or a career, um, it’s, it’s normal in this space.

    [00:13:14] April: Yeah. And I think that for, I mean, I’ve been down LinkedIn probably since, uh, 2008, 2009, a long, long time ago. I’m aging myself. Right. But I think that for me, In the last couple of years, recognizing the value of really great genuine connections that we haven’t been able to really make on other social media platforms and people I can learn from and people I can contribute to.

    [00:13:41] April: And I love that you said that because that is the exact. Intention of why I know that many people are here. Like you were saying, they’re very valuable connections here and contributions, clients, collaborations, partnerships. And, and so I love that those are some of the ways that you lead with for your connections.

    [00:14:01] April: So let’s talk a little bit about some. Direct messaging, direct messaging, things that people should not do on LinkedIn.

    [00:14:12] Salina: Oh, love that. There’s so many, but I would start with the two, uh, of my least favorite. So I got a lot of people asking me to like send them a recommendation endorsement, and those are usually strangers.

    [00:14:27] Salina: And I’ll be like, who are you? Why would I endorse you? Endorse your skill. If I have not even like. Work with you before recommendation either. And I think this is like a big no, no on LinkedIn because you’re giving a task first to someone completely stranger. You don’t even build the initial, um, like sort of like, um, relationship.

    [00:14:49] Salina: And on top of it, you just like basically hurting your own personal reputation in this space because. But imagine if it’s a job, right, your future employer will call that person up or DM in that person. Hey, can you vouch for Selena for X, Y, Z? And that person will be, I don’t know who they are, but yeah, I endorsed them previously.

    [00:15:09] Salina: It’s hurt them the reputation for both ends, right? Because you’re the one that giving and you’re the one that asking. So I would say this is the number one. No, no, from my end asking stranger for endorsement and recommendation on LinkedIn.

    [00:15:23] April: Okay. I love that. And, and yeah, it’s, it’s your personal credibility too. And one of the things that we shared before we started recording is I’ve had people go through and kind of click certain endorsements for me, though I appreciate that I do who they are. And so, you know, then, then they would send a message, say, Hey, I just endorse you for this. And I would have this guilty conscience of like, Oh my gosh, I didn’t, I didn’t, but that has actually bothered me for years where I’m like, Oh, thank you. But I have no clue who you are or what you do, whether or not you’re good at it or what that is. So

    [00:15:59] Salina: I think when some LinkedIn guru started to give tips about this, and I think like people start doing it, but without like a purpose or like strong goal of doing it. Right. So yeah, don’t ever feel guilty, April.

    [00:16:13] Salina: It’s not your fault. It’s. Their fault, like they shouldn’t even start it with, you know, endorsing people that they don’t know and not really cultivating and like building that relationship first.

    [00:16:25] April: Right. Okay. Great. Thank you for my release of that. Uh, so now let’s kind of go into frequency of direct messaging as far as with people you do want to become your clients.

    [00:16:41] April: Do you have a recommended way that you, that you’ve known they have done the best practices, right? You’ve connected with them in the feed, you’ve built a relationship with them and you’ve added value. You’ve done all the things that you’ve said. And sometimes that, that jump to, Hey, what’s the next step feels like a pretty big jump to people getting prospects on a call.

    [00:17:03] April: Do you have any recommendations on how to convert? From the, the relationship just into the actual sales prospect.

    [00:17:10] Salina: I love that question so much. I literally just create a video, particularly around that topic. Um, it’s called the LinkedIn Grove strategies, just 15 minutes per day. So like obviously it’s like a 10 minute video.

    [00:17:25] Salina: It’s really long. I go nitty gritty, but I will put into like three buckets. One we talk about like April and I talk about the engagement piece, I think is a really, really big piece. And then engagement could actually go first before even connecting with another person. Just like the point that you talk about, right.

    [00:17:42] Salina: April you said. I remember this face like it’s on my feed. She supported my content. That instant connection will allow me to just accept that connection invitation. If that person is sending me in the second sort of like bucket that they’re doing right and the last one, I know what you mean by like, Oh, how do I actually jump into the conversation of sales?

    [00:18:05] Salina: Right, I would actually take a step back and think about more in terms of your content. And I think. Content on LinkedIn. It’s such a like opportunity that a lot of people is not using. In fact, there’s only 5. 5 percent of the entire user on LinkedIn is posting on LinkedIn consistently, which means it’s so easy for you to dominate the new newsfeed.

    [00:18:28] Salina: And the funny thing is like, if I’m thinking about my corporate. Like, uh, days, right. When I’m still working for LinkedIn during corporate days, I don’t actually engage a lot, like I would actually consume content. I don’t like people content. I don’t comment on people content, but I’m still interested to hear about what, like April, you have to say, what about sweet live entrepreneur?

    [00:18:51] Salina: What, uh, what about your offer, but not necessarily interacting in the comments section. Right. So I would actually go back and really dial into your, like. Conversion when it comes to content, did you really at the end of the sort of like content, is there ways to connect with your audience? That is really like relatable.

    [00:19:15] Salina: Is there like problems that you’re trying to help other people solve? And then at the end of it, the CTA needs to be extremely clean. And my preferred one is usually DM and then the word, which is the word. It could be your program name. It could be April, your name. It could be like. Things that you hope your clients to solve, right?

    [00:19:34] Salina: Like it could be LinkedIn. Then it will be DME, the word LinkedIn, and let’s have a chat. And in that way, it just helps. Instantly to create that really easy flow of conversation of more transactional because they, you know, the other person is interested to talk to you to know more about your offer. And then from there, the transactional conversation is much more easier.

    [00:19:58] Salina: And there is an ending point of it, right? Whether you want to take them on the sales page directly to buy a course or directly to book, um, sales consultation call with you VSL, whatever that is, it becomes much more natural. So I will start with that.

    [00:20:16] April: Great tip. So, so far we’ve talked about authentically connecting in the feed. We’ve talked about adding value. We’ve talked about connecting our connections to each other. And providing value just because we’re good people and we want to and we know two people that would know each other and they could be great and actually leading with that place of I want to serve, I want to give first and now your tip about this content is so well, Smart because there are a lot of people that want to create content, but there’s something about LinkedIn.

    [00:20:49] April: Maybe it’s because we’ve been in the Instagram, Facebook content space for so many years, and it’s just a totally different audience, different objective, a different culture, a different like all of it is different. And so there there seems to be this disconnect LinkedIn versus other social platforms that People may be on.

    [00:21:11] April: I know that our clients struggle with that, and those are things that they bring up, which is why I’m so grateful to have you on the show and talking about this. And it’s really how to create content that is conversional. And so with that being said, because I just know our listeners and I Anticipate the questions are asking, how often do you recommend creating or posting not just any content, but that content that asks for a call to action content.

    [00:21:38] Salina: Oh my goodness. Love that. I would say it’s a ratio. So for, for instance, it’s a easy ratio to follow. It’s let’s say you post every single day, which is what I recommend Monday to Friday. If it’s possible, then I would say you can have one post that is a ask post, which is you really like. Calling out your audience.

    [00:21:57] Salina: Hey, like attention. Mine is like entrepreneur and corporate escapee. If you want to like create a follower, the brand, this is my offer. If you’re interested, let’s have a chat. And automatically we, we mentioned about the conversion, right? Because this is a ask. You need to understand that those type of lead generation posts will not get you engagement, a lot of engagement, just like other posts.

    [00:22:19] Salina: Like if it’s a storytelling post about like. April, how you started your business, how you like created this amazing podcast show. Why do you create it? It’s obviously getting more eyeballs and more attention and engagement and people are more likely to engage, like commenting like, Oh, this is such a good show.

    [00:22:37] Salina: I’ve been support a huge supporter. Yeah, yeah, yeah. Continue the conversation. Whereas if you are direct asked, the conversation is less. But I can guarantee you, whoever that is listening to us right now, that ass is so important because without ass, no one knows exactly what you’re selling. And also it’s a direct ask that it’s just like, you know, I already at so much value throughout the entire week, like with educational polls, how you can basically achieve what you want with the goals.

    [00:23:06] Salina: Obviously the, the goals that you want, right? Little mini bite side tips. And then from there you just like, Oh, if you want to learn more, obviously with each day, just two to three minutes of digesting, my content would not get you to where you want it to be. If you want to like 10 X your income or like help to land, um, media feature using LinkedIn, this is the program for you and that ass is important.

    [00:23:30] Salina: So I will. Do that ratio if not if you’re posting twice or three times per week, then you can do two asks Um for the whole month and that could be ranging from you can do testimonial as well There’s so many ways of the big ass that you can do not just like hey This is my hand, take my hand. This is my program, but there’s also ways of like using soft styling, using your client testimonial to talk about those results, and then from there to, um, do the big ass of DM you about the work that we just talk about, or this is the sales page, go ahead and learn more.

    [00:24:05] April: Wow. That we could have done a whole episode just on that.

    [00:24:09] Salina: Know.

    [00:24:11] April: Oh my gosh. Um, definitely need to have you back on the show. Uh, this. information is really valuable. And I appreciate so much that you lead with this. You practice this, you, you know, function through this day in and day out on all your LinkedIn content.

    [00:24:27] April: I’ve learned so much already about being okay with posting five days a week. I’ve heard that, you know, you don’t need to do that, but I actually. Have enough content that I’ve wanted to share five days a week. And I felt like, honestly, it was this overkill. I was like, Oh my gosh, I’m going to bury all these, you know, followers on LinkedIn.

    [00:24:45] April: So I love that you said that. And that’s really encouraging. And then just about how you’re asking for the ask that is, uh, that. That is so, um, you know, people are overusing the word authentic. So I actually try to avoid using that word so much now, but it’s direct and it’s intentional and it is starting with sharing why somebody needs to be there in, in, in coaching.

    [00:25:12] April: I’ve coached entrepreneurs never. 27 years. But in coaching that I feel like the number one thing that we do is we serve, serve, serve. And we don’t come anywhere near asking for somebody to take the next step. I think we do that a lot. And so I love that you said that. Especially women. Right. Like, let me help you. Let me throw up more great information all over you or whatever that is, you know? Yeah.

    [00:25:37] Salina: There’s a stigma that we’re like, Oh, we just wait. No, no more waiting. Just do the asking. Cause when you do ask results just come so naturally.

    [00:25:47] April: Yeah. Yeah. And I would just end with this to our listeners. You know, how many of you guys are out there posting great content, but there are still a, you know, people.

    [00:25:58] April: Might not actually be sure how to buy you or what to buy you for or what that next step is and you’re so good at sharing and teaching and contributing and transforming your audiences and giving all this great content and yet you, you have a group of followers that actually might want to engage with you and you are not giving them opportunity to say, Hey, I’m so glad that you know, you’re here.

    [00:26:24] April: This is what happened with, you know, April when she worked with me and this is what it is, and these are the end results that, you know, we provide, you know, Are you ready for that? Do you want that? And so I just want to encourage our listeners and people tuning into this show that, you know, selling, um, Myron Golden, I don’t know if you listen to Myron, but I love Myron.

    [00:26:43] April: He’s a business leader. Myron Golden says selling is a gift, right? And when we have a solution that we know delivers people or companies measurable, predictable, transformational results, then therefore it’s our obligation to make that available to them. And I think that there is so much of a. Of a, of a practice of free content.

    [00:27:07] April: Free content, or even, you know, slightly paid content. And so I appreciate so much your ratio because we don’t wanna be over salesy. We don’t wanna be. Yes. And so I think we overcorrect so much. We actually don’t sell anything sometimes.

    [00:27:18] Salina: I know. Yeah. And I love what you mentioned. It’s like, to me it’s like a act of love. An act of service. We’re not a product pusher. We’re just like, if. You and I are a match to work together. That’s an act of love. That’s an act of service. I inviting you to work with me, right? Just like them, the process that you mentioned, we just like qualify your leads.

    [00:27:40] Salina: That’s an act of service. Knowing you and I are a good match to work together. If it’s not, then I’m sorry. Let’s, let’s say bye right here. And then later down the road, when you and I are ready, let’s, let’s go ahead and work together, right? So,

    [00:27:53] April: yeah. Yeah. And actually doing our potential prospects a favor and saying, you know what? I’m not the right one for you, but here’s somebody else who could be, or, you know, using that very clear language into what our brand is.

    [00:28:05] April: Like I, I’m not for everybody for sure. And so, I mean, when I speak on stages, I even speak on stages and flip flops. I mean, some people don’t want me, that’s just who I am. I’m not going to know who I am. Right.

    [00:28:16] Salina: So that’s me every day. Okay. Right.

    [00:28:20] April: So I was just. Speaking of podcast movement a couple of weeks ago, and you know, I showed up in my flip book, but that’s just who I just always who I’ve been.

    [00:28:26] April: Right. Yeah. I feel like. There. I feel like that’s I feel like exactly like you’re saying. I love what you said that that is also a gift to disqualify people with our content with our messaging. And when we go in for that, making that service available to them, just being like, yeah, you know, this is you’re not either ready for this or this isn’t a good fit.

    [00:28:46] April: Yeah, I think that’s it. I think that’s awesome. And if

    [00:28:52] Salina: I can add two actionable points in terms of what you just said. If someone just like, the big ask is to really leverage the link you have on LinkedIn. Which shouldn’t be just putting a company website, but instead it could be the most important CTA you want.

    [00:29:08] Salina: That is related to your sales goal. Let’s say you’re now launching a masterclass, a free workshop, put it right there. Like don’t waste your real estate. The second really good place to put is your feature section is completely for free. It’s the most clickable area on LinkedIn. And my question is why not utilizing it?

    [00:29:28] Salina: It’s free traffic, free place to basically go through your funnel. So make use, make good use of those two plays.

    [00:29:36] Salina: And I’m going to go change my general website link on my LinkedIn profile right now. I feel so bad, I’m sorry.

    [00:29:44] April: What do you mean? That was gold for

    [00:29:47] April: me. Don’t what. Well, I’m so grateful that you said that because, yeah. So basically we use our lead magnet or whatever that event we’re hosting in that first action step into our ecosystem of services.

    [00:29:58] April: Yes. Golden. I’m going to add it to the list. I’m totally going to do that. Absolutely. Right now. Thank you so much.

    [00:30:06] Salina: Perfect. I love actionable steps that you can take and implement, you know. Yeah, we do too. We eat them up. So how can people really connect with you? And just your content is so good. I want to make sure people know how to find

    [00:30:20] Salina: you.

    [00:30:21] Salina: Yeah, on LinkedIn. Really? I’m most active there. If you DM me like most. Most of the time I’ll be the one that responding. If not, my VA would definitely reroute you to me. Uh, but LinkedIn is the pace, uh, place to go. I do, however, started, um, YouTube channels. If you want to learn something more longer form of training, I have few trainings to get started on LinkedIn, how to basically use LinkedIn, uh, for your business.

    [00:30:48] Salina: We also talk about LinkedIn premiums, which is a big topic that everybody asks all the time. Um, me and. April talk about the LinkedIn adequate. I actually have a specific dedicated show that is talk about a tan deadly scene. So if you want to like go through that, that will be really helpful, but it’s really expanding on some of the really great nugget that we just talk about today.

    [00:31:10] April: Oh, my gosh. Okay. So that’s all on your YouTube is over there. And awesome. Okay. And we’ll make sure that the links to find you are in the show notes for this episode for sure. And so people can connect with you further. And I appreciate so much your time and being here and contributing and being such a leader in this space.

    [00:31:29] Salina: Thank you you so much for having me on the show. I have such a fun time like geeking out talking all things LinkedIn with you.

    [00:31:36] April: I really appreciate your wisdom. Thank you so much.