This episode is for anyone trying to grow their LinkedIn connections to intentionally grow your business(new or seasoned) to connect with the right people and build professional relationships.
LinkedIn is the best B2B social platform that exists. However, few people know how to use it, what to post, or what strategy to follow to make the right-profitable connections. In this show, Judy Fox, LinkedIn Expert, shares a simple and powerful strategy to accept the right connections and her 3 part system on the best content to share.
At the end of this show, you will know what to do with your LinkedIn connections, how to increase the visibility of your content and what to post, when.
Have a simple LinkedIn connection strategy
Know the types of content you should be posting on LinkedIn
Understand how to organically grow engagement with the right people at no cost
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Full Show Transcript:
<inaudible> You’re listening to the sweet life entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator, a probate. Hi there, and welcome to episode number 178 of the sweet life business podcast. My name is April beach. We have not met before. I teach Me as an entrepreneur is to develop programs,
courses, online business options, to grow and scale your business faster. So glad to connect with you here and everything we talk about is delivering a business strategy or a marketing strategy to help you achieve the goal of business growth, which leads to lifestyle, freedom to create the life you really want with your business growth profits. Today on the show, we are talking to those of you guys who are interested in growing your LinkedIn profile.
So LinkedIn it’s been around forever. You and I both know that, but very few people know how to use LinkedIn. And a lot of people still believe that LinkedIn is just a place to pop up your old resume and leave it there. And as a matter of fact, it’s changed so much in the last couple of years that this will be the fifth,
maybe even the six different podcast episode that we have recorded about LinkedIn, because I really feel like it’s an important platform for you to grow your personal brand or your company brand and for you to connect with your ideal clients and increase your sales. But the truth of the matter is, is I don’t believe that my company has been using LinkedIn as well as we could.
As a matter of fact, if I had to rate the way I have used LinkedIn on a scale of one to 10, it would probably be a four and that’s not good. That’s not passable for profitable business. And so today’s guest, I actually hunted her down and so she could share resources and strategies to help all of us increase our sales and the right connections on LinkedIn.
So this episode is for those of you guys who are trying to grow your LinkedIn connections, intentionally want to grow your business, whether you’re a new business or an established business, and you don’t know how to do it on LinkedIn, the last two episodes, if you were tuning into the show one 77 and when 76, my friend AIJ Wilcox was on the show and he was talking to us about how to grow your business on LinkedIn,
by paid advertisement. But this episode is all about how to organically grow your business on LinkedIn, without spending a dime to we’re going to dive in with today’s guest at the end of the show, you’ll know what to do with your LinkedIn connections, how to increase the visibility of your content and you’ll know what to post. And when, so this show is going to help you have a simple LinkedIn content strategy,
no, the types of content you should be posting on LinkedIn and understand how to use them organically to increase your engagement and connect with the right people without spending a dime. So excited to dive into this show with Judy Fox and with you. So let’s go and do it.<inaudible> All right, you guys are welcome back to another episode of this sweet life business podcast.
I am here with duty Fox. And let me tell you a little bit of the background story of how Judy got here. First of all, you guys I’ve been on LinkedIn forever, as long as I think that you can have been on LinkedIn, but I’ve never really figured out how to use it, how to leverage it for my business. And I knew that there was some strategy that I was missing.
We know video is King meat. We actually have done LinkedIn shows two years ago, but it still didn’t connect in my own brain. And regardless of what my team says and tell something connects in my own mind, it’s just honestly, just not going to happen. And so I’m sitting on like 120 LinkedIn invitations, and I knew there was some strategy that somebody out there knew in order to help me connect on a deeper level with the right people on LinkedIn.
And so I went on a hunt and I think it was in one of my Facebook communities I posted or somebody else’s community. I posted other, I said, I need a LinkedIn connection expert. I want them on my podcast. I need it for myself, selfishly and personally. And I know that all my clients need it and millions of other business owners and professionals need it as well.
So we are joined today by Judy Fox. And let me just read her bio and then I’m going to turn it over to her. She’s super impressive. So we’re both gonna have a great time today and we hope you guys do too. All right. Judy Fox hit 3 million views in 2018 on LinkedIn and has been featured in inc com as a topic. My video marketer and speaker at vid summit,
social media week, video marketing world broadcast your authority, authentic leadership summit, and more or less with over 18 years of experience in business development and sales, Judy Fox is a superpower positioning clients online and his authority as an authority in their space, building highly engaged audiences and getting more inbound opportunities. Now, Judy, I want you to introduce yourself and as you do it,
instead of me reading this, cause sometimes that’s just weird. Yeah, it does. But you have something here. Call them LinkedIn business accelerator. Talk about that. And then we’re going to dive into a ton of different LinkedIn strategies for those of you that are entrepreneurs and business owners here on the show. But first of all, what is, is business accelerator?
Because the fact that there is even a LinkedIn business accelerator tells me and many of our listeners that we’re missing the boat somewhere on making more money by leveraging LinkedIn. Yes. Oh my gosh. So I can’t even express how excited I am by the LinkedIn business accelerator because people who implement this literally hit millions of views either in weeks to months. And they are being asked to get on radio shows,
asked for podcasts. I have one client literally got shared by Arianna Huffington who has 9 million followers on LinkedIn. So there are people on LinkedIn who are getting access and getting featured in Forbes. And I just had another client get featured in BBC news. So, I mean, I could go down the rabbit hole for LinkedIn business accelerator, but the point of it is it’s a 90 day program.
It’s a container of leveraging the, what you really need to new do, and not all the things you need to do. What can you do in five days? And I will show you that it will grow your profile views by 2000%. I’ve had some clients literally get 200000% increases because it is just putting the gas pedal down on actually the things that work for what you do in person,
how to show up online and do the same thing. And it’s like a translator. Okay. First of all, we’ll put all of the links to the show notes. So you can find Judy and all of this information in the show notes for this week’s episode, which is number 178. So a couple of things we’re going to cover today. And I like most people have numerous questions about,
well, one of the things that I love about LinkedIn is it’s really powerful for companies like mine, which is strictly. And we just had Aja on the show, you know, AIG and Aja. And I jammed for a couple of episodes on paid reach through LinkedIn. Then he has his own take on that because that’s his area of expertise. But first of all,
what type of businesses do you think should be active on LinkedIn right now? Oh my gosh. So this goes back to my human. I even put this in my profile. I do human to human marketing. So as I mentioned, I have 18 years experience and I started my career as a chemical engineer. I then moved my way up. The corporate ladder in a fortune 500 company was being groomed and trained for the C suite and throughout that entire process.
And especially at some points in my career, being that business development, the seller, the Dewar role throughout all these corporate experiences that I’ve had. And the biggest takeaway is I am a human gatekeeper. I’m still a human being who was the gatekeeper to sometimes millions and millions of dollars at these corporate offices, corporate contracts, proposals requests for proposals. So all of these processes,
I kept saying to myself, I’m being sold to I’m selling other people like it’s this whole circle. And I kept asking myself, I’m just another human being that’s in that gatekeeper position. So I come to a conclusion that if you are human being and you are wanting to amplify the message that comes out beyond yourself. So say for example, we are attracted to other human beings and that’s why we have these influencers that we hire and we pay good money for.
And they advertise our brand. Will, can you imagine having your entire company filled with influential people who are leaders of your company, they can be that way on LinkedIn. And it’s a very natural space for them to be that way on LinkedIn. So it’s almost like we’re just amplifying the message of humans. And that’s why I say almost anyone can be on LinkedIn.
I know that sounds really blunt, but I’ve seen artists who are doing amazing. There’s a woman named Casey who shows her artwork and she is getting a hundred thousand views sometimes on her artwork. And she’s selling out in minutes because she’s visible. We know she exists and we can grab onto her content. And, and we can only imagine how many people are online.
Every single need that you have as a human is still a part of you. When you go to work, sometimes you’re willing to pay even more. Wow. Cause you want it done for you. You want that painting that she put out there because it looks amazing. Maybe it’s great for your corporate office and you want to buy it. Maybe it’s great for your background of your podcast or your video and you want to buy it.
Do you see what I mean? Like the corporate and professional world, I feel like it’s all merged now. I love that example. And I love that case study. I actually have a good close friend of ours will day it’s real day art it’s on LinkedIn and in his paintings, I can’t even venture to say what some of his opinions began at,
but he is on LinkedIn. He does really well. And I feel like I’ve seen that expansion, especially in the last two years where also being a mother and working from home forever. I’m seeing also things that I would never expect to see, but I think I personally pick up on it, just who I am as a human being, things about breastfeeding or things about self care or things that aren’t so much lack and white.
This is business things that don’t appear to be, as you were saying, corporate black and white content that they’re silent. And The only reason I have to say something so quickly is because for how many years were we told what is considered corporate, but it’s also considered corporate because they didn’t necessarily have as a male dominated industry that I’ve been in, in the engineering world.
Those conversations wouldn’t have existed anyways. So I am the leader that I want to be in the world and the leader that I want to be allows conversations for both male and female things that we all face. And just because men aren’t breastfeeding in the workplace, it doesn’t delete that. That is still a professional conversation that needs to happen because it’s work related to talk about raising children.
And it’s not just a female thing. It’s men and women raising children. And I, I challenged, like I love Sarah Blakely’s LinkedIn profile. If you go to her profile at the bottom of her about section, which is making it very clear that I memorize people’s about sections. She actually says my goal and mission in life is to balance the masculine and feminine energies Because that Is a powerful mission and goal.
And I, I love, I love following her. She was just on a LinkedIn live on LinkedIn. She did it from her RV where she’s on the road with her husband and she is still running her company and doing all the things, but showing up as a parent, showing up as we’re parents and all parental conversations matter, They do, especially.
Yeah, that’d be a rant, especially now in the last, you know, in the last three months. And I’m actually looking forward to the way that business models are going to change that it is much more holistically incorporating our role as parents, as well as leaders and executives, business owners and everything else. So I’d love that. Okay. Yeah.
You and I could jam on that all day, right? Here’s my primary question. We talked about it a bit and started before we started recording. The first strategy I would love for you to share is the answer to the question. What the heck do I do with all of these crazy amount of LinkedIn invitations? I know there’s a strategy behind it and for our listeners,
it just randomly sure. I’ll accept your invitation. It’s just random. Just click button, easy to accept. There is a deeper business relationship low that we need to mind. And I know that there is, but personally in my business, I do not have a strategy to do that. And that’s why I hunted you down. And so I loved your strategy.
And can you please teach us your strategy? You rule of thumb in how you approach connections on LinkedIn. So they immediately are the right connections for you. Yes. So first I love that we’re diving into the direct messages because I have spent my most of my business with my direct messages, creating opportunity, creating business. That’s where it’s all going down and the is on LinkedIn,
but it’s not going to happen if we give our attention and spread ourselves too thin, we all understand that as business owners, we can not be spread too thin because when we spread ourselves too thin, we’re not really serving anybody. So I love the idea of taking radical ownership. This is my direct message experience. You’ve come into my world. You are invited in and I get to decide where I want the relationship to go,
not you. So I really like that. That is clear in my head. I don’t have to tell them that, but that’s what I’m thinking. It’s my mindset. And that I get to look at your profile except you very, I except pretty quickly, I would just say accept, except, um, that one looks a little something’s off. I go with gut instinct and sometimes I reject or click ignore.
I would say it’s 80, 20 rule, 80% of the time. I’m accepting connection requests. 20% of the time I’m saying ignore because something just looks off. You kind of know, maybe they don’t have a profile picture or maybe they don’t fill out their profile completely. And they don’t have, they have weird letters in their about section something, but I don’t click into their profiles,
just judge on quickly looking at their titles, looking at their profile picture and their name with that. You can turn around and if you want to take action on, like you said, they’re on my turf. They could be somebody I could warm up. They wanted to connect with me. I could turn around and say, thank you so much for connecting.
Cause I’m just acknowledging. There’s no message. There’s no nothing. You’re just starting from scratch. And we’ve heard over and over. And I was just listening to Shaylene Johnson the other day. And she reminded me of there’s a million people reminding us it’s 20 to 30 touch points before somebody becomes a purchaser, especially if you have a higher ticket or high trust business.
So why would we think that any conversation in the first message is going to convert, we have to have way more touch points. So what I do is I have a generic message that says, thanks for connecting. I love to get to know new connections in the comments on the platform, see you online, feel free to follow my hashtag Fox rocks,
Doody Fox. And by having my own personal hashtag, it creates a very easy light pitch clickable link that sends them to my most recent content. Love it, bam. They don’t have to navigate through my profile. They don’t have to navigate to where you find your most recent posts. Cause every once in a while, somebody will say, I can’t find where your most recent content.
It literally takes you to a newsfeed of Judy Fox Of Judy foxes, hashtagging, and just a side step. So for people that have no LinkedIn started using hashtags, what like two years ago now, but they do well. And so some of the hashtags that I follow on LinkedIn, they only have, you know, a few things coming up in the feed.
Whereas if you all have that same hashtag on Instagram, for example, you’re buried in millions and millions of posts. LinkedIn is there yet. And I love that hashtags in general, but I also love that you have your own branded hashtag, which is so cool and what a great way. Okay? So somebody sent you an invitation. You don’t click on their profile.
I don’t know if I like that too. Sometimes that LinkedIn always tells people their profiles. You don’t necessarily know their profile judging USS just based on the information from the invitation. And then you copy and paste this super nice relatable response saying, Hey, great, you want to connect with me? You know, go ahead and follow My hashtag. Yes.
What is this do at this point in time? What happens after this? So what happens is I either have people say, Oh my gosh, that’s great. You have a cool hashtag or the responses I get are I’m excited to engage in the comments or, you know, if they are respecting the boundaries, the only other message that is freaking awesome is when they turn around and they say,
I’ve been following you for awhile and I’ve been commenting and I love your content. And then isn’t that a great next conversation because I know you’ve had 10 to 20 touch points potentially. So you’re finding out by just that message, by the way they respond. Number one, are they going to respect the boundaries, which you didn’t make them harsh boundaries? You just said,
I like to do this. This is my it’s like a soft boundary. And then if they push back with like, that’s awesome, I have been watching your content. I really blah, blah, blah, something, whatever. Maybe they start a conversation. That’s super hot because you’ve positioned yourself already. And you wouldn’t know that unless you did that message.
It’s without pushing them to tell you, I hate the, why did you connect with me? Right. Okay. Now I have to do all this work to explain. It almost feels defensive. Whereas this one opens up the door. It’s like a slight door, but it also opens up the door to just being amazing comment conversation on the public platform.
And if that happens, you’re just gaining attention on your content, you know, a thousand more views or one more comment or one more share. Yeah. And at that perfectly brings us into the next thing that I want to talk about. What an amazing organic way to increase, increase the eyes on your content. I mean, this is brilliant in so many different ways.
I’m super stoked to be connected with you and love learning from you already, Kelly, my assistant is going to be like, Oh my gosh, April’s going to have 10,000 things for me to do on LinkedIn, send you a connection request. You send me a connection request so I can practice my new DM and come up with my experience. It too.
It’s fun to make your own gifts. Oh, okay. That’s alright. I have a waving. Hello gift. Are you serious? That’s another way to give people one more experience in LinkedIn direct messages. That is not the same as everybody else. I’m not trying to pitch. I’m waving. Hello. And it’s just a nice gift that I can upload really quick.
And it’s in the gift library. I love that. All right. There’s a million things that you can do is send Judy’s gift to you, everybody Fox and shout out to Chad who helped me first launch my gifts. Yay. Thank you, Chad. Okay. All right. So Let’s talk about the content we’re posting on LinkedIn. You have three different personalities that you talk about as recommendations for ways that individuals can show up on LinkedIn.
Can you dive into those three different personalities and how to operate within and why they’re really Huntly important? Yes. So instead of thinking, we always come from a place of, I need to be creating content for my business. I need to attract the right clients. And I always tell people, if you start with these three pillars of leadership voice, so it’s this idea that a leader is recognized by the way that they walk through this earth,
by the way that they show up online. And we kinda know when we see their content, but we don’t always put our finger on it. But if you break it down on LinkedIn like this, and I’ll share, I’m about to share, I’ll start with the opposite first, which is too many people think, and they get on LinkedIn, they come from this,
how can I help you? And that tends to be a very, very low hanging fruit that a lot of people grab onto. And they think that their content needs to come from, how can I help? How can I show up for my ideal client? So this is the opposite. So I want you to delete the world of how can I help you?
It’s not a bad world, but it hurts us. It really does. It hurts our positioning because it doesn’t position you as a leader. It positions you as a helper, helping the helpless and people on LinkedIn don’t want to be helpless. They want to be empowered. They want to also show up as leaders. If you have all of your employees underneath you and you are lifting them up and making them feel amazing,
you’re not helping them. You are empowering them. So we’re going to switch to an empower language. And then the next thing we’re going to switch to is the three categories, which are the challenger, the creator and the coach. So I’m going to start with the coach. The coach shows up as a go to resource. You know, when you have a boss that you can trust to go to,
or a leader, doesn’t even have to be a boss, you have a colleague in your world and you know that you can go to them. When you say, actually you did that. When you were saying, Hey guys, I need to crowdsource for a person to be on my podcast about LinkedIn. You already mentioned that. So you’re showing up as a go to resource and you’re allowing your community to show up as go to resources in the comments.
So instead of just holding court and preaching at us, you were saying, Hey everybody, I know you all are leaders. It’s implied by me saying, I need a go to resource, total different mindset. Okay? Yeah. So then you’ve got that energy and you can say, these are my top tools for working from home. These are my,
this is my mindset hack. That was one of my videos I did recently where I broke down my mindset hack. That’s a coach. That’s go to resource for sharing what works for me, but not telling me it has to work for you just saying, this is what I do. What do you do? How can you show up as a leader in my comments?
Right. Fascinating. Okay. So that’s the leader personality. And then the second one you mentioned was the neighbor personality really ENT. Yes. The creator personality. For example, I was mentioning Casey is doing her. Um, we think creative types, but we also think so she’s showing us her behind the scenes, TimeLapse of her video and the psychology behind that is a before and after energy.
We freaking love that because there’s something that connects in our brains to say, how did a creator get from here to here? It’s sharing the journey. So we love the journey we love seeing how did somebody earn six figures? How did somebody get from barely making ends meet to a seven figure business? Like how many freaking shows do we want to listen to online and podcasts?
So there’s that energy. And then the other part of that energy is step-by-step actions. So when we, as a creator can show up either with that before and after energy, the journey energy, the, those types of posts do so well because they’re positioned with that mindset to think, how could I take another human being from a to B, Love it.
I would say that my downfall is that I would just want to hang out in that personality all the time, just because I’m a teacher, that’s what we do here on the podcast. So I think all of my posts would be like, okay, step by step to go from here to there. But you could and sprinkle in the other ones. Yeah.
But I feel like that’s not, it’s just not deep enough, the way that we’re doing it as a company, to be totally honest. I mean, I’ll just throw my own company under the bus here on some of these shows to be like, we suck at this right now. And that’s why we’re, we’re recording this show. You know? And I really do feel like this is something that as you’re teaching and as I’m learning,
and if you guys are watching behind the scenes on the video, as I’m taking notes, I have like crazy Fox notes, scratched all over my paper, hashtag Fox or hashtag, you know, as we’re, as we’re doing this, I just, I can see myself being like, okay, I think maybe that’s all you do. And it’s just a little almost to the point where it’s redundant or shallow or something,
there’s something off about it. But these bats were the last Leadership style allows you to share a bit more of your, I don’t know what to call it, but like it’s called the challenger energy. So where you come across as learning from your mistakes, sharing some of the vulnerable parts of your business. And that’s probably where you can show up in all these other areas and be vulnerable with the coach saying,
Hey, I need a resource because, and that’s the vulnerable part of the story. Maybe there’s a part of that story that is vulnerable to you. But the challenger energy really does have a curious energy. I’m curious why this failed. I’m curious why it took me 10 years to get where I am, you know, and the figure outable energy as Marie Forleo would say,
it’s the energy of wrestling with something and showing that part in that post. So the way challengers show up is the curious questions. It’s figure outable, but you could have a figure outable energy together where you say, let’s figure this out in the comments below. I need to determine how to start a podcast. And I am struggling. There’s a million platforms to start on and it’s a little bit of the go to resource,
but you’re potentially opening up more of I’ve made mistakes along the way. How can I reverse share so you can learn the lessons along with me. I love that. So that would be an example of that Using yourself to the next level too. Oh, okay. That makes sense too. There’s the challenger from the past when you challenge your past, but you can also challenge your future.
And I, I meant to mention that because I didn’t want to leave you hanging with only looking at past mistakes. You can challenge the future. I have one client that made a post and we decided to do a challenge of reducing our sugars together. And so there’s that that’s still a relevant post for LinkedIn because it came across as a leadership. I still would want to see the leaders of my company.
If they are taking on a challenge to exercise, that’s something we want to talk about in business because health and bringing health to the workplace allows us all to operate better and live longer and thrive and have better meetings because we have less cranky people. You know what? I am just going down the rabbit hole there, but, And mentally process faster and all those things.
Yes. A hundred percent. Okay. So at a post that would just come to my mind would be the same. Hey, listen, I’ve stuck at LinkedIn, just starting out. And just saying that as a company, we aren’t connecting here. We haven’t really connected here authentically with the right businesses that we know that we can help. How do you guys do this year?
And so, by the way, If you let other people look amazing and the comments give you advice, it’s powerful. It’s such a crazy thing. It’s so true. But I think that oftentimes that we forget that a lot of the content should be reading. And we talk about this a lot on Instagram. You and I both love Instagram and even Facebook,
even though Facebook and I have a love, absolute despising loopy relationship with each other for a business standpoint. But we know the rule of thumb is, you know, people like to share things that make them look good just across the board. Shareable content is content. People like to share things to make them look smart and tall and wise and experienced and funny and you know,
all those things. And so that really opening up the LinkedIn communication platform with that same sort of philosophy and understanding that people want to show up and they want to feel good about themselves. And they want to position themselves as leaders. Absolutely freaking brilliant. And I’m so glad I found you. And I will say leaning into the leadership voice. The one thing that when you were mentioning,
they want to share because it makes them look good. It makes them taller. It makes them all these things. It also can make them look like their future selves to be a leader at a business like you were showing up as a leader, wherever, whatever space, it doesn’t matter what your title is. You can be a leader in your space.
And there’s something very shareable about that too. The idea of you are their future self and they share your content because they’re like, wow, I would love to write something like that. I’d love to put something like that, video out into the world and what that person shared was so powerful to me. I’m going to share it. And I think the highest shares,
I think I got close to about 200 shares of a post and that went to half a million views. So it is very, very powerful to be shared on LinkedIn when your content is the one being shared. Basically I got messages saying, all I do is get on LinkedIn and see your content. I love it. I can’t wait to binge your content on LinkedIn and spend more time.
I will be for sure. And so let’s do a quick recap about what we talked about today. Um, beside the fact that we talked about the sweet life company sax on LinkedIn, we will not after this show. And if you’re with me and you want to make sure that you are authentically unintentionally connecting with really great partners and affiliates and your clients,
then you have hung out with us to the end of the show and you have listened to the whole thing. And we should be applying strategies to which are pursing. We talked about the DM strategy, having a set response and a gift that you can send to them. And it’s that response that really is like, Hey, great, thank you so much.
Follow my hashtag, which triggers people to go follow your hashtag actually decide whether or not they want to actually connect with you more than it helps to disqualify, which I love just as much as it helps to qualify ideal connections on LinkedIn and it increases or Ganek reach with your content that you’re directing people back to your hashtag. And then you talked about being a leader on LinkedIn and showing up in three different personalities,
leadership, creator, and challenger. And so my next question to this, even though this could be an entirely different show, but just to wrap this up, how frequently do you recommend companies or individuals should be posting on LinkedIn? Currently it is May, 2020, and this always changes with every social media platform. But right now, how often do you think people should be showing up and posting on this platform?
Oh, so I have, what’s the reason why I have this container LinkedIn business accelerators, because you really do have different patterns for when you are a cold audience, a warm audience, a warm audience, and a hot audience. I consider my audience to be hot. On average, when I’m posting, I hit the 300 to 600 to a thousand likes and comments,
10,000 to a hundred thousand views. So with that audience, it’s a different strategy than a cold audience. So I would start with a cold audience and say, you should be commenting. I know that sounds really interesting, but you should be commenting at least 10, five to 10 comments that are high quality in your ideal circles. Your ideal clients go out into that world into your ideal businesses and conversations you want to be having.
So go out and do five to 10 of those a day. If you can do, if this is the ideal growth strategy, and then you would post two to three times a week. I have some of my clients right at the two posts a week and they’re getting anywhere from 10 to 20,000 views a week. So that’s that strategy. The next is what I call my it’s that warm audience there,
you should be testing and playing around a little bit more. And if you want to ramp up commenting, because again, commenting just changes your entire business. And some businesses drive more traffic by commenting and more business by commenting. Some do really well on video. So it’s almost like playing around in that medium area. That’s where I work with my clients to figure out what’s your sweet spot.
And then I come up with a sustainable strategy. So my sustainable strategy for myself would be different than yours. But mine, for example, is I have a pattern of video document posts, text only post or image posts. And then I do about one post a week because I’d rather have my audience trust that every time I post it’s high quality. And then I go out and I do a ton of comments because I ended up getting more business from engaging with my ideal clients and commenting and showing interest in them.
And then they ended up showing more interest in me. So I ended up having a lot of clients that have never liked and commented on any of my videos or content. I love that. And those connections then go back and happen in the BMS to close deals and land condoms, the same plants. Yeah. I convert business to the direct messages, or I set up my Calendly link to live on my LinkedIn profile,
which is another powerful way to position yourself. It’s right there, but it has an application process to it. And the main reason why is because any human being can see your public profile, if you have your settings on public. So I do want to have you fill out a few basic questions. Do you have a LinkedIn profile or you, do you have a website you want to share with me because some people might be starting from scratch.
I honor that, but I also just want you to have a gate because I can’t have everybody book a spot on my calendar. Also it’d be on the phone calls all day long. And obviously in any case with that too, just free screening appointments where they get to you. That’s yes, that’s incredible. And it’s pretty easy to set up with Calendly and it’s a very powerful part of your that’s why I call it LinkedIn business accelerator,
because I literally want you to get business. I have some clients, I had one client, I just did our second zoom call. One-on-one zoom call. And she said, I have been asked to be on a radio show. Now two podcasts, a live stream. And I’m now being asked to give a keynote presentation at a company online meeting because now everything’s online.
And I was like, that’s only after two weeks. And she was like, I know I just blown away. I love that LinkedIn has come. I think my first LinkedIn training I ever took was an old Lewis house, even though Lewis houses and alas young, it was like Lewis Howes linked, influenced training 2012 or something like that, Which is basically I remember the set us house days,
how to set up your profile. And I love big blue it’s health span anyway. Okay. It’s certainly come a long way. And I, I think as business owners, we’re starving for a platform that we can trust that we can engage in a very real way where we can count on generating high quality. And there is just so much missing from understanding how to do this on LinkedIn.
You don’t have to sort through all the noise on Facebook and even all the noise and other places like YouTube or Google ads or SEO, which is so many different ways, actually like we were saying on a human level. And now it’s always been my preferred way to sell and connect with clients. But now in 2020, we are seeing so much that relationship sell.
And it doesn’t matter if you are a multimillion dollar business or if you are hitting your first six figures, no relationships, relationships sell. And I love, I love your strategy you taught today, and I really appreciate your wisdom and your time, the best today. Do you So welcome. I appreciate yours. I can’t wait to, I can’t wait to bench this And you guys can check out,
go to Judy Fox, J UDI, fox.com. You follow her hashtag Fox rocks yes. On LinkedIn. And we will go ahead and make sure all the links that we discussed today are available for you in the show notes of this episode, which can be firstname.lastname@example.org slash one seven eight. Thank you so much. I appreciate your time.<inaudible> Thank you so much for sticking around to the end of this show.
I trust that you gained some very profitable and wise insights from Judy and from our conversation today. And I would love to know what your biggest takeaway is or what the action that you’re going to apply to your businesses. First, based on what you heard on today’s show on LinkedIn, share it with me, connect with me. Who’s over to LinkedIn search April beach and send me a connection.
And I would love to watch what you’re posting and connect with your content even greater. And then of course, make sure you’re following Fox rocks hashtag on LinkedIn, because Judy is certainly the expert. All of the show notes, everything we talked about on today’s episode, if you’re driving and just can’t write it down, all you need to do is remember episode number one 78.
If you go to sweet life podcast.com forward slash one 78, everything they talked about and all the links we mentioned on today’s show will be found in there. I hope you haven’t Awesome. I will talk to you<inaudible