Episode 226: How To Use Clubhouse To Grow Your Business – with April Beach

You’re listening to the suede life entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business, mental and entrepreneur activator a probate. Hi everybody. I’m so excited to have another conversation with you about clubhouse. In today’s episode, we’re talking about how to use clubhouse to grow your business. And I’m going to give you some examples of how you can dive in on the app,

whether you’re building a personal brand or a company brand, or whether you’re just not exactly sure what direction and what positioning you want to take professionally using the clubhouse app. So today this is what we’re going to cover. We are going to cover the fact that clubhouse is the place to be. I am not joking you the place to be, to build your personal and business brand,

to connect with amazing people and really how to understand how you can use this app. It’s a great place to show your expertise by lending valuable information to live conversations. But I also know, and fully understand that it’s kind of confusing for some businesses, depending on what niche you’re in, or maybe it’s even a little overwhelming. Now, even though the app is still in beta mode,

beta testing at the time I recorded this episode for you, you know, you go in there sometimes and you’re in rooms with couple thousand people. That can be a little intimidating. So I’m here to help you onboard. This is an extension of the last podcast episode we did for you. Episode number two Oh nine, if you have not yet listened to episode number two Oh nine,

about how to get started on clubhouse. Take just a second. Go listen to that episode first and then come back here. This is episode 226. So if you’ve not listened to two Oh nine and you’re just getting started from scratch on clubhouse, go listen to two Oh nine first and then come back and reconnect with me here. I will be here waiting for you.

Those of you guys who are ready to dive in more and know how to use clubhouse to build your business, to increase sales. This is what you can expect at the end of today’s episode. You can expect to understand how to increase your brand awareness on clubhouse, understand how to write your clubhouse bio, especially for those of you guys that are multi-passionate entrepreneurs.

We’re going to dive into that and just jam on that a little bit. So I can give you some direction and clarity, and you’re going to know how to funnel people off of clubhouse and into your business. This podcast episode is for those of you in any phase of my sweet life business roadmap, that start to scale up system that tells you what phase of business you’re in.

So regardless of where you are, this is a great episode for those of you in every phase of business growth and development, all the show notes and everything we’re talking about today, of course can be found by visiting Sweetlife co.com. And this is episode two 26. And before we dive into the meat and potatoes here, I have a very special bonus to this episode.

If you have not grabbed it yet, it is the ultimate guide to choose the online business model. That is right for you. It’s an amazing guide. There’s over 15 pages in there that break out the difference between memberships and courses and masterminds. And I break out and explain to you how watching each one of those will affect your life. What the lifestyle side of it looks like.

So if you haven’t yet grabbed it, definitely pause this episode and very simply just go to April beach.com forward slash guide. And you’re going to get taken directly to the page where you can download that and access that right away. So it’s a really special bonus episode that is with today’s show. So if you’re ready to know how to grow your business by using clubhouse,

let’s go ahead and dive into today’s episode. Okay. So let’s first start talking about what is clubhouse, right. Again, if you haven’t listened to episode number two Oh nine, please go do so. Otherwise let’s keep going. Clubhouse is a social audio app that enables conversations. It’s a great place. And I mean, a great place to show your expertise by lending valuable information to live conversations is also an incredible place to learn from others network,

build your brand curate collaborations, and simply connect with other people that are like-minded. They have similar interests as you do. And clubhouse is also a perfect place to find your ideal clients. And this is what we’re talking about on today’s show. So let’s go ahead and do just a little teeny recap of episode two Oh nine, to make sure that we are all on the same level base information of what we’re talking about.

So the thing with clubhouse is clubhouse enables human level conversations, human connection. It is a place to have actual real life, real time live conversations. So I want you to imagine being on clubhouse as if you have gone to an in-person networking event and you’re having amazing conversations, you’re sharing what you do. You’re listening from other people who are sharing their magic.

Usually there’s probably somebody who is the host of that networking event. And they’re kind of orchestrating that event. That is what it’s like to be in a clubhouse room. You show up to this networking event. There’s one person who’s usually the primary host of that particular one room. And they have other people that are there helping them moderate. They are leaders in creating the great networking environment.

That is what it’s like being on clubhouse. It’s an excellent way to build relationships with people you have never met before. And it is rare time right now at the recording of this show, where I was in a room last week, listening to MC hammer. And there was only 50 people in that room. So there’s an amazing opportunity to really connect with people in a very real level.

And I understand if you’re listening to this and it might feel a little frustrating if you aren’t on clubhouse yet, even if you’re, you know, especially if you’re an Android user, but we do have great news to you that they are rolling out beta testing for Android right now. So all of us are going to get to hang out there together on clubhouse very,

very soon. So when we’re talking about clubhouse, I want you to understand that clubhouse creates an instant warm connection with you and somebody else. You have just had a conversation with somebody else, or somebody just listened to you speak. That is a very important thing as a business leader or an expert. We want the opportunity to get in front of people that we can serve and help.

And that’s what clubhouse does. So today I’m going to share three different tips, three different steps to build your business on clubhouse. And I’m going to do them in somewhat of a sequential order. So first I want you to do one thing and then the next, and then the next, and I’m also going to show you the flow of how we get people off the clubhouse app in,

into your business. How do we take them from that company to a client? Cause that’s what, that’s what you’re here for in this episode. So I want to make sure you know, that this is how I’m going to take you through this today. So step number one, what’s talk about your clubhouse, bio unwell, like other social media platforms,

where you really can’t say much about yourself. Clubhouse gives you generous space to share your expertise, who you help, what your intentions are for being there on the app. And your bio gives other people an opportunity to connect with you right there in your bio. You have a generous space of information and the top two lines are the most important part of that.

Because as nobody’s looking at your bio, they’re only able to see a short preview. It’s like, it’s almost similar to the same thing. We call it above the fold on a website there’s above the fold on your clubhouse bio. And it’s just first couple of lines. Not only that, those first couple of lines are also searchable. So what you put in there is very important for how you want people to find you and what you want them to know about you and getting them to trigger whether or not they want to keep reading on to read your bio more as an example,

the top couple of lines in my bio, the very first three words, our online business strategist. And so when you search me and clubhouse, I’m coming up all the way at the top when you search online business strategists, because I’ve been really yes, pun intended strategic about those words. That’s how I want to be found because that is what I do.

And so, as you’re writing your bio, I want you to know that it is really a piece of it content. So I want you to treat it accordingly. And I want you to go through outline what you do on the top and give people some really fun, special things to know about you. Also in the top couple, you know, lines of my bio currently in there,

it says lifelong lifestyle entrepreneur. That’s something that’s unique about me and a little bit different. And so I also include that in the top part of my bio. So your bio is a generous piece of space and you need to use it accordingly. It is truly a piece of content. Now, one of the questions that I often get actually all the time in clubhouse rooms is how do I share my bio?

If I have a lot of things going on, if I have a ton of different things that I’m working on and a ton of different things I’ve done, you know, what do I, what do I put in my out? Well, let me give you an example between my husband and myself, we own four different companies and I’m a nonprofit founder and I’m a mom of boys and I’m an author.

And, and, and you’re the same way. And I’m a podcast host. And so you want to be very good about using that space. Now here’s tip number one. You want to choose the primary business or service that you want to be known for. We’re on clubhouse, both here in your bio and how you show up speaking in rooms. That’d be very clear about what you do and who you help primarily,

but clubhouse is an amazing opportunity to share multiple things that you’ve done. Share your street, credibility, share the projects that you’re working on and share other fun things about you. So, as an example, in my clubhouse bio, you’ll find my expertise on top and some interesting, kind of funny quirky facts about me. You’ll find a statement of the exact problem that I solve and who I solve it for.

And some further street, credibility press different ways to connect with me, but also in my bio, you’ll find a list of funny things. Like I love taking fermented mushrooms and I’ve lived on my own since I was 13 years old. Those are the things that you’ll find. And so your bio should be a place where you can establish your expertise, but also a place where you can list other things that are very special about you that make you human.

And that is why this is such a powerful opportunity that clubhouse gives you. So please don’t overlook, creating an amazing bio. And with this said, I’m going to put a link in the show notes for this episode. My friend Mario Armstrong is like the bio King. He’s the one that taught me how to write my bio. And he has an amazing bio and furthermore,

she’s always updating it. So with that being said, I’m going to put a link to Mario Armstrong, and I want you to follow him on clubhouse. If you’re on the app and you are there already, or soon as you get on clubhouse, because he will always have this top notch example of how you write your bio on this app and create connections.

I also learned something very powerful from him that didn’t come from me. So I want to make sure, you know, it came from him and I’m just sharing it with you on today’s show. One of the things that he does it recommends for people to do is if you have very, very different companies, you run very, very different things that he actually writes up his bio and a note pad on his phone in when he enters different rooms,

he can very quickly copy and paste and change out his bios, according to the room that he is in. So that is a great tip from him. I have not done that. I’ll be honest. I have not personally done that, but I have, I know that he does that and I know that other people do that. So I wanted to share that tip with you on this show as well.

So step number one is updating your clubhouse bio step number two, connect your Instagram to it. And it should be your business. Instagram, if you have a personal Instagram, but yet you have a business clubhouse works in tandem with Instagram. So it highly recommends you connect your business Instagram. Or if you don’t have one, upgrade your Instagram to a business account conversations that happen on clubhouse,

get taken off clubhouse and they become conversations that happen on Instagram or Twitter. I’m going to talk and dive into the Instagram aspect of it because most people use Instagram and connection with clubhouse. Currently. Now this is what is important about this. When somebody meets you or hears you speak on clubhouse, or maybe they just are standing next to you in a room and you aren’t even speaking on a stage and they,

because there’s nothing else for them to look at, see your amazing profile picture, click on it. And then they go and they click from your bio. There’s a direct LinkedIn. They’re going to check you out. One of the things that’s important is your Instagram should back up what you say in your clubhouse bio. And it should back up what you speak about on clubhouse stages.

Your Instagram is an extension of who you are and how you show up on the clubhouse app. So what happens when you do this well is your Instagram starts to grow as well because people will follow you on Instagram from clubhouse. So it’s very important that you understand that the conversations that happen on clubhouse, then get taken off the app on to Instagram. And here are some tips of how you convert people from clubhouse.

Even when you’re speaking live on the stage, send them over to their Instagram, to book or buy for you from you. One of the most important things that you can do if, and when you are a hosting room in have an opportunity to share how to work with you is to give very clear instructions on what people should do. I’ve seen it done a million different ways that are not clear.

And I want you to know the clear way to do it. As you were speaking on stage, I want you to give clear instructions to what somebody should do when they get to your Instagram account. You don’t want to just say, Oh yeah, just shoot me a message on Instagram, because then what we’re asking somebody’s brain to do is come up with what they want to say in that message to you instead,

make it very, very easy. I want you to come up with one key word and I want you to say, and if you were here in this room and you would like to connect with me more regarding what we’re talking about, or if you would like to download the piece of content, the lead magnet that I’m talking about, or read the article,

or, you know, join my, my event that I’m having. We’re going to talk about that here in just a sec, pick one word. So in rooms that I’m in, when I’m talking about how to create your suite of offers, I will say DM me the word guide right now, go to my Instagram. As I’m speaking, as we’re hanging out here in this clubhouse room and very simply DME,

the word guide, just one word, and I will send you the link on how you can grab my guide, see how easy that works. Instead of me saying, Hey, by the way, go send me a message and then I’ll send you the guide. So we want to make it super simple for them. Another tip that many people do as well is instead of sending you a DM,

they make a comment on your first post on Instagram. So if you want to increase the SEO in your Instagram and have people comment on your Instagram posts, you can very simply say to them, go to the first picture on my Instagram profile in DME, the word guide, and I will ping you directly and send you the link. So there’s a couple of different ways to go about doing that.

It’s very important that you connect your Instagram to clubhouse in that you have a system, a very clear system with very clear instructions. So people don’t even have to think you’ve made it so easy for them. And you’ve picked one key word, and that’s how we get them from the clubhouse app into a relationship with you. And then here is step number three,

step number three is answering the question. What happens next? How do I then get them from Instagram to a converted client? And so here are these tips. First one is have an open next step call to immediately available. Here’s some examples of what that could be. Number one, you can have an online scheduler, always sitting ready and waiting in the bio in the link tree or associate tab or link on your website where you share links from Instagram.

Totally ready to go. So there’s always a way to get people then from Instagram to have a conversation with you, you also should have links in your bio that lead to buying now or register now or download now. So the things that you’re talking about in your clubhouse rooms, you want to make sure they’re also live links in your Instagram for people to connect and grab right away.

You can say, and I will say it’s worked really, really well and beautifully for our followers. Who’ve taken off clubhouse into our Instagram is I do say sometimes, Hey, just go to the link in my bio and you can download this guide so they don’t have to DM me. And oftentimes I will actually get two different calls to action. Both of those have been very successful for us.

And so I wanted to make sure that I am sharing that with you. I will tell you, and you’ve, you’ve hung out here with me for a long time till the end of the show. So I want to tell you something and it’s a secret, but not so secret. In our first 11 days on clubhouse, we invoiced out $27,000 in business coaching.

And that’s really important to know, because I want you to know that what I’m telling you in today’s episode is not just me pulling this out of, you know, where this is, how we’ve built so many amazing relationships on club house, and started to be able to work with so many more clients that we would never have been able to reach. If it wasn’t through showing about then typically giving first and building relationships with the right people,

knowing who you serve is a very important part of enabling your leverage on this app, being true to who you are, understanding how to communicate the end results you provide. And if you do that, I promise you it will pay off in your business. And I want to see that happen to, for you, to you and for you. So just to recap today,

we talked about how to grow your business, your clubhouse, this isn’t some big funnel strategy. It’s common sense. That’s why it’s worked for us in so many people because it’s natural, it’s authentic. And it’s just common sense. If somebody loves what you have to say in a room they’re of course going to want to connect with you more in this as a process in which we do it.

So number one is making sure your bio is amazing. It’s very clear what you do, but also share some unique and funny and quirky things about you. That show that you are a human number two, make sure your Instagram is connected. And how do you communicate going to Instagram? Make sure you have a strategy of, of a word of a keyword that you can say when you’re speaking in rooms to have somebody download your lead magnet,

or they could perhaps just share the word to type the word schedule. And then the third thing is a conversion that happens in the next step. The third step is off Instagram. How do you get people then off Instagram and into a sales call with you into a webinar funnel or a live event? What does that next step of taking them off Instagram so that they can connect with you deeper and become a lifelong client?

If you’ve done a good job of building out your client journey services and a raving fan. And that’s what we’re talking about on today’s show. Thank you so much for hanging out with me. I absolutely love connecting with you as you know, thanks for being a faithful listener, especially those of you guys. Who’ve been listening to this show for over four and a half years.

And if you aren’t yet following me on clubhouse, I want to connect with you. I am very simply found it at April beach. And of course we have two brand new, amazing clubs that I want you to connect with. First of all, we have our podcast club, which is sweet life entrepreneurs and every single Wednesday at noon, Eastern time,

I host a room where we are rolling up our sleeves and talking about all these strategies. So if you’re listening to this live and you’re a subscriber to the show, join me at noon Eastern on Wednesday, and we will roll up our sleeves and help you work on your clubhouse strategy with you. Also, if you’ve never spoken in a clubhouse room before,

maybe you’re a little nervous to come to stage. Those are the rooms we host and that’s why I make a safe space for you. So please plan to join me on Wednesday. I can’t wait to get to know you. And then the other club that we have is our wave makers club wave makers is all about designing transformational, predictable measurable online services,

signature programs, and a suite of offers for high profit and deep purpose. Tuesday nights. Currently we are hosting wave makers rooms. So make sure you’re also following the wave makers club so that you can get access to those rooms. And I will, of course share all of this in the show notes for today, it’s show, which can be found by visiting Sweetlife co.com.

This is episode number 226 and left talking to you have an awesome day and I’ll talk to you on clubhouse.