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Full Show Transcript:
You’re listening to the Sweetlife entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator, April Beach. Hi guys. And welcome back to the show. This is episode number 243, and I am April beach host here and founder of the Sweetlife company, where we help coaches, consultants and niche experts,
launch and scale your company online through proven strategies with decades of business success. And here on this podcast, it’s our extension where you can get business trainings that you can bank on. So welcome to the show today. We’re talking about how to make the most of your time on clubhouse. Now, this is a really important topic because if you’ve been listening to the show for a while,
you know that I am a big clubhouse fan. We dove in headfirst into clubhouse last December, and it’s been a really great special platform to build relationships. And for us to grow our list as a business, we’ve had multiple clubhouse episodes that we’ve recorded. You are welcome to search those on how to get started on clubhouse and how to grow your club.
But today we’re talking about kind of the elephant in the room here in that is how to make the most of your time on clubhouse, because we like many people dove in to clubhouse, but we have also taken the last three months off of the app for the summertime for us to travel in. So have the majority of leaders that we moderate rooms with,
they have taken time off the app as well, but as seasons change, everybody’s diving back into clubhouse. Now, as we go into September and October and the end of 2021. And so the real question is how do you make the most of your time? What are the activities that you can be doing in order to make money in a limited amount of time and be really strategic about what you’re doing on clubhouse in a way that really aligns with your business.
And so this particular episode is great for those of you guys who do have a limited time, and you’re looking to grow your warm audience and increase sales using clubhouse. This is also great for you guys in any phase of my lifestyle, entrepreneur business roadmap, if you are not sure what phase of business you’re in, you can go take a little quiz and I’ll tell you exactly where you are and what stage of business and give you a checklist of what you should be focusing on to grow your business to the next profit stage.
You can grab that anytime by going to sweet life co.com forward slash quiz. So now let’s go ahead and talk about what you can expect from hanging out with us here today. This is the deal, you know, clubhouse is an amazing platform to grow your audience, but most of you guys have really limited time and you want to be strategic about how you spend it.
So in today’s episode, we’re going to dive in with Annabel by hand. Now she is a friend I met on clubhouse. She’s one of the many amazing business friends that I have met on the app. And she’s a clubhouse marketing expert in today’s show. We’re going to talk about three different strategic objectives that can save you time and make you money while using the app.
We’re also talking about three other secondary activities that are also great to do on the app, based on your goals, that you are setting your strategic objectives for the time that you spend there. And then at the end of this show, I actually pull back the curtain and you can totally hack our funnel. I lay out our entire clubhouse list, growth to sales funnel into our,
your signature offer masterclass, how we did it at the beginning of this year and how we’re actually about to start it again right now. So I just give you everything and I lay it out there for you, so you can see how we’re doing it because it works really well. And when things are working really well, we want you to be able to apply those strategies in your business too.
So at the end of this episode, you’re going to know the three moneymaking activities to do on clubhouse. You’re going to know the three secondary strategies. You can also do that lead to money, just not immediate money in your pocket, but there are also good activities to do on the app. And you are going to understand and know our complete clubhouse sales funnel and that’s ours at the Sweetlife life company.
So I frankly just give you all of that. I try to give you so much here on the show and just lay it all out there for you. So let’s talk about our expert and our guests. So first of all, I met Anabel on clubhouse. And when you spend any time on clubhouse, you can just tell the people you want to hang out with and the people that you want to get to know more.
And she’s really one of those people where I had my eye on her in the beginning, and she kind of shares her story about how she has risen as a clubhouse marketing expert, which that in itself is a really amazing lesson about just diving in, even when people around you think that maybe that’s not such a great idea. And so you’ll get to hear her story.
And she is the founder of clubhouse for bosses in the business and digital marketing strategists for coaches and consultants who want to increase their influence income and impact using clubhouse prior to becoming a business and marketing coach Annabel worked with digital marketing for over a decade. And you can learn more about Anabel by visiting Annabel bay han.com. And of course, we will go ahead and link to that in this show.
She also gives you her whole entire clubhouse productivity strategy workbook. And so you’re really getting a ton out of this episode. So I hope you stick with us if you want to grow your business on clubhouse and you have very limited time. Like I do, like Annabelle does, like most of our clients do. Then this is a really important episode for you to listen to in order to get all of the loaded and free things that Annabel has for you and all the notes for this show,
you can visit Sweetlife co.com simply click on the podcast button. And this is episode number 243, and Annabel will be live with us because we are just kicking off our wave makers, mastermind rooms again on Tuesday night after our three months off. We’re so excited. We had a room this evening in there and it was just so great to see so many faces and people we haven’t spoken to in a long time.
So we hope that you join us Annabel. We’ll be live in clubhouse with us in the wave makers club, talking about the same things we’re talking about here on the podcast and taking your questions. So make sure you’re following Annabel. You’re following me at April beach on clubhouse so that we can connect with you and help you grow your business further through clubhouse and other proven online business strategies.
Okay, let’s go ahead and dive by then. All right. Hi, you guys. We are so excited to be talking again today about clubhouse. Yes. My new favorite. I have my friend Annabel here with us today and I asked her to come because of the fact that she has really become the clubhouse guru when it comes to building your business on clubhouse.
And whereas I totally went Mia and took three months off of clubhouse this summer. You have people like Anabel who have been consistently on this app, understanding the ins and the outs and the strategies of business, and really being faithful to watching this app grow and helping you grow in your business. So I’m so excited to invite Annabel today, to come and talk to us about the realities of how to use clubhouse as a strategy,
but also for people like me and probably most of our listeners, how to actually fit this into your life and your time and your business. So welcome to this Wheatland entrepreneur podcast and about, we are so glad that you are here. Thank you for having me. I love your whole entire kind of transition into being the marketing guru, the business guru of clubhouse.
Can you just briefly tell everybody a little bit about your business and how you help entrepreneurs? Yeah, So I am the founder of clubhouse for buses it’s to my knowledge, one of the very first business coaching programs using clubhouse. Before that I’ve worked behind the scenes with a lot of small businesses growing their businesses. Many of them being, you know, people who work on Instagram and they teach people how to use Instagram to grow their business.
And so I was very familiar with the model and actually very interested in doing it for myself. And so when I noticed that clubhouse was something that’s up and coming there was nobody working like this in this space yet. I thought, okay, this is my chance to be a very early adopter of this app and teach people what I know about growing businesses from,
you know, Facebook and Instagram and LinkedIn. It’s all very similar model with a different basically funnel head, I guess you could say, or a marketing positioning. And so I decided to just dive right in, like right when I had 300 followers, which was really intimidating and I would go into rooms and tell people that like I was a clubhouse for a business coach and they would laugh at me,
but now seven months later that has worked really well because I positioned myself very well to be somebody that people turn to for this information. But like I said, I took like about 10 years of experience growing companies, whether corporate or small business, all in my overbroad company called scalability, marketing and coaching, where I’m now taking those principles and those concepts,
but I’m making them applicable to clubhouse specifically. Well, I love that you dive right in. Okay. So let’s just take a pause for any of our listeners. Like this is the story of growth and success. You guys, it goes with diving in, even when other people might be like, oh, what is she doing? Or who does she think she is to do that?
So like, this is a perfect example of how you only need to focus on your vision, what, you know, you’re supposed to be doing and just like race, horse blinders on and dive fully in. So take Annabel’s experience, apply it to wherever you are, if you are afraid to die fully into something, but you know, you should be and you want to be,
go for it. So that’s a whole entire separate podcast episode. I love that you share that. So let’s go ahead and roll into what we’re going to talk about today. So here are the problems that we know entrepreneurs experience on the app definitely burn out for sure, from being on clubhouse in the middle of December, I think is when I joined clubhouse and fashion,
I don’t even know how many of there, a couple of thousand, maybe at the most. And it was so exciting to be on there in the beginning. And I remember like we don’t fully in, and I loved having these amazing, authentic conversations. And I know that other entrepreneurs felt the same way because basically we had been so disconnected in the world with what has happened until we’re craving these amazing conversations.
And then I discovered something that I know you’re going to talk about today, which is the goal of professional and personal development. And I was able to literally sit at the feet of people like Myron golden and go through total masterclasses on live virtual events with people like Barry and blue. I mean, and really be in these spaces with these leaders that I otherwise never could have had an opportunity to become connected with and now become,
you know, business professional friends with. And so it was really amazing in the beginning. But then as a mom of three kids, I owned five companies. All of a sudden I really started feeling that fatigue as well, especially as we got into our summer travel season. And I know that so many other businesses feel that way. And so it’s so important what you teach and your expertise because I love clubhouse,
you know, we’re back on it. Jose, I think I was telling you that behind the scenes, before we started recording we’re back on it tonight, launching our regular weekly wave makers mastermind room, which is so much fun. And I’ve really missed everybody, but man alive, we have to have a strategy behind this in order. It’s like not a sprint,
it’s a marathon for sure. Can you talk about some of the things that you have noticed are problems with businesses in having a long-term strategy for this and maybe some of the stuff that you’ve even experienced yourself and being consistent on clubhouse. Yeah. Yeah. So I’m going to tell you three places. You could spend your time on clubhouse that won’t pay your bills.
So let’s start with that. And one big mistake that I think people make right from the beginning is not being clear about why they’re on clubhouse, what they’re there to do and who they want to be known as on clubhouse. And this is the same for every single social media network, right? If you go on social media and your purpose, there is either.
So here’s the first one, your own personal development, although it’s great. It won’t pay your bills unless you turn it into something else and give yourself that time to implement it, your own entertainment, right? You can go on Instagram all day and take talk and watch them all day long, but they won’t pay your bills. And the last one really is something that’s more of a long-term strategy,
which is networking, right? It’s great to network with people, but if you aren’t getting yourself positioned and your brand position to actually convert people when you’re just meeting people, it’s all fluffy. It’s all nice. You might be developing. You might feel really good. But you know, when we think about burnout and we think about business owners is that it feels really good until it really doesn’t.
And so you start asking yourself, like, I’ve actually invested a bunch of time on this app and all of a sudden, now I’m asking myself, why did I just do that? Like, it felt really good. I was lonely. I made some friends, but now, okay, I’m six months in and I spent 20 hours a week on an app.
What does this actually mean for me and my future? And this is the point that I think a lot of clubhouse users are coming to. And a point that I want to maybe help people avoid if they’re just getting on the app or just building a strategy around how to use it, because it’s real, right? Because here’s the thing. Unlike Facebook or Instagram or LinkedIn,
really, where you could pay someone else to actually engage for you, get in front of your audiences, you can pay ads. You can’t do that on clubhouse. It’s you in a room talking to people. Now the power of it is that when you’re in a room, talking to people, you build relationships, you build networks, you get yourself in front of prospective clients,
but if you’re not in the right place and you’re not talking and you’re not in the right positioning, and you’re not clear about what you want to do, all of that is literally just wasting time. And you have to decide, like, there are moments of my day where I want to scroll tech talk because it’s stress relief for me, it’s fun.
But if I do that every day, I’m not going to reach my goals. So I think what it comes down to is like to avoid burnout in the first place. What do you really want in your life? What is that driving force? What is that life that, that you want to design? And then as we kind of like get behind that,
we can then say, okay, how can we use clubhouse to create that? And that’s what I’m really passionate about. I think that, you know, something that a lot of people don’t know is that like underneath every single thing that I do it’s to empower women, to have more decision making power, because they’re able to create and monetize the lives that they love.
Like every single thing that I do clubhouse is just the tool that I use to do that. And so for me, that’s why I drive that message so clear. And that’s the best way to avoid burnout is know what you want, if you know what you want. It’s so easy to say, like, is the action that I’m taking right now getting me what I want.
And then when you say, no, it’s very easy to not do that thing. So yeah, that’s what I wanted to say, Writing down your quotes and like writing them down here and I’m going to go make these quotes and put them out on it. You are so, right, right. So like, understanding why are we doing this? How does this play a role in the bigger part of this?
And that’s why I’m so excited to have you here on this show. Because as you know, like that’s everything we talk about, it’s reverse engineering, the lifestyle, and then we build the business to get you there. So love everything you’re saying, of course, which is why I love you. So let’s talk about the ways that do make you money on clubhouse.
And let’s kind of hone in on those business trainings. There are three primary ways that you teach entrepreneurs and small businesses to interact into function on the clubhouse app. And so can you dive into, let’s start with number one, what is the first money-making way for somebody to spend their time on this app? So it’s awareness, right? It’s building visibility around who you are.
If nobody knows you on the app, nobody’s coming to your room is going to be very hard to then take them down the rest of the journey. This is something that I actually see a lot of people getting in the awareness trap, right? It’s very addicting. Especially for entrepreneurs. We get a little bit mixed up with like, oh, I can grow here.
And so we come to this point where we have to decide how much exposure do I actually want before I try to then take people along a journey to actually sell something to them. And that’s also a very personal question. How much time do you have, right? How much time does your business have before you need to drive leads before you need to turn this traffic into leads and what would best serve the people that you’re generating awareness around.
Right? If you kind of like go on a clubhouse stage and you’re talking about something that people could really use more information on that they could use more of a transformational journey, and you’re not providing that, just be rest assured that your competition will, right, but you might be the person to like create the awareness around it. You might be the person to let those people know that they have their problem,
right? Those are like kind of two things to really think about, like how much time do you want to spend as simply building your account, building up your social media profiles. That’s more of like an influencer strategy, but also every single brand, every single business needs people to know that they exist. And so the ways that you really do that on clubhouse is by either being on other people’s stages within other people’s clubs,
opening up rooms within other people’s clubs. And of course, opening up your own rooms with other mud squads and you know, that type of thing. And the whole goal of this awareness strategy is really to get in front of as many new people as possible and have them remember you for what you do, right? So you want to make sure that your bio set up,
you want to make sure that you have a clear introduction. You want to make sure that the rooms that you’re going to are going to make sense with, you know, the topics that you open up when you open up a room, you know, you don’t want to be like in a music room talking about how you like create business strategy, right?
It probably would not make as much sense, but people literally do this. Like you want to be in a place where you can get in front of an audience that needs what you do. So the first question you want to yourself is, you know, from my ideal client, from the person that I want to be on clubhouse, whether or not you’re becoming it,
you’re it, whatever it may be, where are the people that you could serve the most sitting on clubhouse right now and showing up in those places in the biggest way possible. That is what the awareness phase looks like is getting people to really know who you are, Where are the people that you can serve the most on clubhouse right now. And so for those people that are new and they haven’t actually dove into clubhouse,
let’s give them a hack. How would they find those people? What are some of the ways they can use the app to actually find their people that they want to be in front of? Yeah. So something really cool is happening right now on clubhouse, where they’re using interests, that’s to tie in people and clubs together. So the first thing you can do is really make sure that your interests match the interests of the ideal client that you’re trying to actually attract.
So for business owners, when they’re setting up their clubhouse profile, I recommend that you try to show up in the places where your ideal customer is going to be. And then you can add in a couple of your own interests, but for now I think that’s very smart to make sure that that’s niche down to your category. So that clubhouse begins to recommend you in the places that matter most.
So clubhouse did not use to recommend people based off their interests, but they’re about to, so I want everybody to set up their interests. The next is to make sure that you show up in keyword search for your industry. So whatever that ideal client might be searching for, make sure that you show up in your bio and your entire clubhouse bio is searchable.
So just make sure that those keywords and you can use a lot of them are all there, but also reverse engineer that right? If we know that people are putting keywords in their profiles, we can also go out and find the community leaders, the thought leaders, the people that might want in our network, the people we might want to be on stages with the people who have already collected the community.
We can go through and follow some of those people so that we start to see their rooms in our hallway. And then the last way is really using that keyword search in a similar way, but for clubs and I think clubs, they work very much like Facebook groups. There’s something that we’re all, you know, intuitively aware of, but maybe not everybody is as strategic about it.
When they first joined, they probably think, what clubs do I want to be in. But then we’re always asking the question, which club does my ICA most likely spend time in. Right? And so those are the things that you want to ask yourself, because what this is going to do is basically open up the content and the communities that are already being created with your ideal client already in it.
It’s going to accelerate your growth because when you show up in those places, when you’re like, okay, I want to become aware of there’s a room of like 100 to 200 people that are all within my ICA set. I’m going to get up. I’m going to talk, I’m going to build awareness. It becomes very easy, but all we have to do is make sure that we’re showing up in the right places.
And the best way to do that is really through keyword search to start from there though, what’s really cool about clubhouse. And I don’t know if this level of visibility is going to always be available, but if you find somebody that’s a thought leader in your space, you find somebody that maybe is serving your ICA. Maybe they’re complimentary to you. You can go through their entire network.
You can go through every club that they’re in, you can everything. So if you want to take this to the next level, the next thing to do is once you have your clubs set up, is that you go in and you see if there’s anything that you maybe didn’t think about that somebody else did. And so that’s what I would do. I think that’s the most strategic approach to really set yourself up for maximum awareness.
Oh my gosh. That is so great. Thank you so much for all of that wisdom. Quick question. Before we go into money-making strategy, number two, because I have been off clubhouse for the last two, three months traveling, and I know this is always something we were trying to figure out before, but I’m wondering if it’s become clearer. Are there now proven better times here for those of us in the USA,
when certain audiences are on the app, are we starting to see that like the business people are usually primarily using the app during the daytime? Are we starting to really have been on this app now for now a year, almost a year, it’s starting to see those flows in those trends and when are people active on that? Is that becoming clearer? Yeah.
Yeah, it is. So most people are on in the morning. And the reason why is because you have, you know, India in the evening, you have Europe, you have us up. And so maximum times are really at the top and bottom of our time zone. So I’m in Pacific standard time zone. And so was clubhouse HQ. So it tends to be like anything like 8:00 AM and before,
and like 5:00 PM. And after there seems to be a lot of people on the app. But if you think about your ideal audience, right? When are they on the app, if it’s an entrepreneur or maybe it’s during work day of your hours, the trend that I’m seeing is that, or the trend that clubhouse has talked about is that all the rooms are going to start getting bigger because fewer people are creating more people are listening.
So I would say like the number one thing to worry about would be when is the best time for you and your business, right? So that you could do this sustainably over time in the future. And this was a big question I had for myself. Okay. What is the absolute best time that I can do this for a long time? So I had to ask myself that question,
but on top of that, what you can do is you can go in the app and you can see how many members are on the app and in certain clubs at every single hour. And you can start to think, okay, you know, I have two different time slots I could do on a Tuesday. Let me see which one of those might have the maximum potential.
Let me also see who is doing regular rooms during that time slot. So I can see what if I have a competitive advantage or a competitive, you know, situation here where there might be other rooms that are pulling people in the same direction for the same topic. So I think that that is a little bit individualistic, but I will say that there’s more people on the app in a global sense in the mornings and at night,
but that might not matter for everybody. For instance, I coach people mostly in the U S right. So I’m okay with hitting people in the U S but just know that as people go back to work, you want to set yourself up for success for thinking, you know, when our people that my ideal client, if it’s somebody that’s working, when will they most likely be on a social media app?
So those are the questions we want to ask them. Great advice. Great advice. Yeah. And that’s exactly what you were saying. So we picked Tuesday night for our wave makers mastermind room, because I know I’m usually not on an airplane. I know that sounds silly, but like, when I’m traveling to see my kids, I’m on an airplane,
like Friday to Monday, right. I knew that there was no way I was going to be able to be there every single Tuesday night. So as we roll back into the fall, I never have to wonder about a Tuesday night because I’m always there. And so I love that you said that, and then I have so many questions for you clearly.
Hopefully all of our listeners are getting value out of the questions. I’m asking you as well for our Australia participants. Are we starting to see more of a growth in Australian participation on clubhouse than we were in the beginning? Yeah. Yeah, we are. And I think it had to do with like more lockdowns, more like of the pandemic actually grew the user base.
So we do think that there’s more people from Australia. I’m meeting them. They’re a little bit of an opposite time zone for me. So I don’t meet as many of them, but there’s growth in that side of the world has accelerated a lot, like all the way from India to Asia, to Australia. Europe has also grown a lot too. I think that us kind of had a strong user base before you left,
but that side of the world, I mean, they’re, they’re creating communities and the app just continues to grow. Like it really only has like a few million people on, like the growth potential is still in the billions for the app. So it’s something to really think about. It’s still a baby. Yeah. You guys are all a drop in the bucket.
So this is why we love clubhouse so much. You know what Annabel was saying? Like, she’s an early adopter, even you who would be on this app now would be an early adopter. So you are not late on the upswing on that at all. Thank you so much. And those were kind of very specific questions, but these are questions.
I knew that our clients and our audience is asking, we have a huge client base in Australia and yes, it’s like three to five o’clock, you know, in the afternoon here in mountain time. When, when, when it is there tomorrow morning. And so there are some, some different times in there. Okay. So way to build your business and be productive with your time is number one awareness and everything we just talked about can fit kind of into that awareness category.
What is the second way to make money off of clubhouse and be strategic about your time? Yeah. And these next two, I think, are things that I told you, a lot of people are getting in the awareness trap. They’re just building awareness, building awareness, building awareness. Okay. Let’s think about the human beings, right? That we’re meeting,
we’re building relationships with and the fact that we’re going to see them again, because here’s the thing on clubhouse. We’re all clustered together. Everybody that’s interested in business development. We are in a cluster. As people follow more people in your social graph, you are going to be more visible to them, especially now. So going back to what you said,
where this is a great time for people to be an early adopter. Yeah. Because discoverability just started right before the rest of us were kind of like, I hope you see me over here. You can’t really find me by my keywords unless you’re being super strategic, like that doesn’t exist anymore. So here’s the thing is that if you are setting yourself up to get to know people really well,
you’re treating them well. You’re giving them a ton of value in that awareness phase. They’re going to like and want to maybe see you again. But as we know with the business buying cycle, people don’t necessarily buy from you the first day they meet from you. So I think what a lot of people need to do is nurture their audience, right?
You are literally building a community on the app. There’s something called clubs on the app, which we talked about a little bit, but you could have your own, right? Most people when you’ve been active for like maybe a week, you could start your own club if it’s aligned with your brand even better, but that’s basically your hub, right? You can take people also,
I just want to put this out there into a community of your own. Like maybe you have a Facebook group, something like that. You can take people, but the level of readiness for them to take that journey with you is going to depend on how you treat them and how you bring them into your world. So, one thing that I think is really important to do is through that awareness phase,
bring people onto your email list so that they can see even more value from you. See if you can get them to take the journey over to Instagram and follow you there so that you have more touch points. These touch points are so important in like developing that trust. When you see somebody on video and you also heard their voice, you’re going to trust them a lot more.
And also what this also informs is that I know that there’s people who are aware of me, but they don’t know me that well. And my content, I need to nurture them on clubhouse, right? I need to create rooms that maybe are not the big, bold, like huge rooms where everybody sees me that are nurturing people in specific needs. So if somebody comes up in a clubhouse room and they ask a specific question,
I may create a room about that specific question to best serve them. If I think it’s going to, you know, serve the community that I have, because I want to nurture that community and help them with their needs and give them a chance to get to know me in a smaller setting. And so that’s really nurture is like kind of moving people along,
getting them to like you more, giving them more resources, maybe engaging with them on social media. So you can hit them in more ways. It just depends on how robust you want to be. But at the very minimum form, it’s, you know, you might meet me in a room with other people on a stage. You might like me,
you might follow me. Now, I’m going to take you into a container where you can really learn from me specifically, have an incredibly clear idea about who I am and know my style, know what I have to offer. And so that’s, the second part is nurture. I love that level of that. Okay. And then number three, the third way to make money,
grow your business and be very productive and strategic of your time on clubhouse. Yeah. This is the one that almost nobody is doing and it’s conversion. It’s converting straight from the stage. So what I’ve noticed is that people can sell anything from an SLO or a very low ticket offer all the way up to something that’s a few thousand dollars. Sometimes even more from the stage,
like you don’t even have to like get them into a fancy funnel, but if you have one, it does help support you, but it’s having those rooms and being in that position where you are literally by yourself, hosting a room. And the whole intent is to get your super fans into the room. The people who are the hottest that know you the most and basically drive them down a sales sequence.
So that content might look like why you need an email list to build your business. Then you would sell to them like some sort of email list building service at the end of the day. But having something that’s like very coherent with the room to what you are selling and selling it directly from the stage. And in order to do that in the way that has the highest integrity,
in my opinion is to really be the only moderator to not have any conflict between offers and to have that be a very small niche down room that, you know, like, okay, somebody came into a clubhouse room and awareness phase. They asked the question, I did a nurture room on that. And then, you know, maybe, you know,
as I’ve, I’ve warmed them up, I’ve gotten to know them on socials. I’m now going to sell them something that answers that. But it’s me as part of the solution. And so bringing people down those journeys on clubhouse, it’s really, really working well, but people have to do it. They have to be okay with being in a room with one or two people that said,
heck yes to them. And sometimes it’s more than that. Right. I noticed that as you grow, it’s more than that. But this conversion content is really, I think what makes or breaks businesses as being okay, sitting there and saying like, by myself, do you like me? Do you like what I have to offer? Are you interested in taking a further journey and then offering that to them in a way that’s like,
of course of service. And so those are the three types of content to grow your business on club. Yes. Okay. So I want to give an example of that. I always try to pull the curtain back on what we do in our business. So this is a strategy that we’ve used on clubhouse since the beginning of January. So let me reverse engineer for you guys,
because some of you guys have actually been in this strategy who are listening and we’re about to do it again. Okay. So I’m going to tell you here on the podcast, and then you will be able to go and watch us do this. Okay. So we have a masterclass. So we only hold a couple of times a year called your signature offer.
Right? So where we teach everybody how to build out their industry, leading signature online course and program mastermind coaching program. So that is starting here in October. We were talking about that behind the scenes, right? So before that we have a challenge like creating your industry, leading offer challenge, right? What we do is we host clubhouse rooms for three weeks leading up to that on the B primary questions that are answered in the beginning parts of our masterclass and in our challenge.
So the rooms are going to be like how to create your leading signature framework or method, you know, how to choose a signature offer. That’s right. For you, you know, is launching a course, right? For you, like all of those questions that people are asking. So that’s, I’m just telling you guys exactly how we do it,
and you’re going to see us doing it on clubhouse here over the next couple of weeks towards the end of September and October, because that’s leading that up. And that’s exactly like Annabel was showing you that when you do this, that conversions are incredible because you’ve been able to have conversations with people. They know that, you know, what the heck you’re talking about.
They know that you actually can, that you are proven to give them the results they’re looking for. They know that you understand their frustrations and their pain points, and you are like the golden arrow to the problem they’ve been probably trying to solve for a very long time. It’s full of integrity. It’s very straightforward. There’s nothing hidden or tricky about it.
It just goes from a conversation to a smaller solution to our masterclass and those people that want it, they totally want it, right. They’re like, yes, please let me do this. I need this industry leading and signature program. And so that’s just sharing with you guys and just laying it all out there on the table. Exactly how we do this strategy.
And, you know, it’s interesting that you said something in there, you know, as long as you’re okay, being on being on stage and being like the one. Totally. And I think that makes people scared. Right? I think the reason why some people get scared of that is because they aren’t so sure about their solution about their signature program and offer.
If you aren’t sure about your solution, then, then that’s a problem we need to solve for you. Right. But I think that they are not so sure about themselves. And so that’s how they, you know, don’t want to do that. Some people that are just shy, what we have seen people do in the past is bringing in. So instead of it just being them on the stage,
bringing in affiliates and friends or clients who have actually experienced their services, and I will have some people ask a question, I’m like, Hey, you know what, that’s a better question for, you know, Nicole or somebody else to answer it because Nicole has actually been in our class and we’re always very upfront. We sell the solution to this. We’re never,
you know, like cryptic about it. We’re like we actually sell the solution to this. And so I just wanted to share that with you guys, as we’re talking about it. So as Annabel’s teaching you the structure of it, that you will also have like set example of it in action as well. And it does work really well. And I’m really surprised that you say that more people aren’t necessarily doing that.
Why do you think that they aren’t doing that so much? Yeah. You know, I think it’s because they don’t have a business. Like they don’t have an offer exactly what you’re saying. They got on the app. Now they have all the awareness. They know people like them. They know they like their ideas. They probably know the problems they could solve,
but at the end of the day, they don’t really have either that confidence or that flow. So there’s some people that like, maybe they start with, okay, you can get on a discovery call with me and I’ll try to sell you coaching. Right? Like that’s probably the level that they’re at with their funnel, but they don’t really realize that you could do a masterclass or you could have like freebies to build your email list or you could have some sort of launch sequence.
And so I think that all of that’s really important, but at the end of the day, you have to know what it is that you’re offering people so that you can then back that up and say, okay, what’s the bridge between you knowing who I am in a clubhouse room, me actually make an offer to you and you actually buying the thing.
Right. So people kind of need to know that bridge. And so I think that it’s a little bit like a happy surprise for many people that they grew group, they got all this awareness. They have all these people that like the thing is about a clubhouse is if people are interested in you, they’re going to come to your inbox and say, can I work with you?
And then if you don’t have an offer, you’re like, Hmm, yes, you can. Let me just like, create something for you right now. Like, let me just, if you want that, yes, I’ll do it. But we want to get people into a model that’s really scalable, right. Something that they could do over and over again,
just like you are like, you know, that it works, you’ve measured. It, you practice it. You know, that like if people go from clubhouse room to masterclass to challenge, they’re going to buy the product. Right. And so that’s kind of the thing that we want to build for everyone is just knowing that that conversion content will always work for you on a consistent basis because your offer matters.
It’s something that people want. It’s something that they will take that journey on with you. And so that’s why I think it is, is that a lot of people are disliked kind of like in that development phase. And it’s totally okay. I think that’s awesome. Yeah. And we have actually had multiple clients come to us for that exact reason. Like,
I don’t have an offer. I don’t know what I’m selling any of my signature offer. I help them out. So totally. Yeah. A hundred percent. All right. So today we talked about how to be really wise on your time, but we actually didn’t talk about the numbers of time in itself, but I know everybody’s different. So before there’s my children calling in my emergency breakthrough listeners,
there’s another child podcast listeners calling for more lunch money, probably for our listeners that are really kind of wondering how much time do I actually need to spend on this in order for it to actually be worth my while. Is there at least a minimum time or is it a cadence or a consistency that you recommend? Yeah. Okay. So I would say that like,
you’re probably not going to move the needle a lot if you’re not willing to spend at least four hours a week on an app and at least one of those hours being you having your own room. So I think that that’s something that’s really important. It’s a time intensive app, but here’s the other side is that the sky’s the limit with influence awareness and all of that.
So to me, the real question is what do you actually want? Do you want to build something that’s more evergreen? When we talk about the offer, when we talk about the funnel, do you want to build something where it’s like, you can be on the, in the conversations? Do you enjoy them? Does clubhouse let you up? There’s a lot of people that are like,
I love it. I just love it here. I just want to spend all day every day. Okay, great. Let’s build the model that lets you do that and be profitable. So that’s kind of like the question that goes to my mind. But at the same time, there’s people like Janet who does Pinterest marketing and she’s made a ton of money on the app.
And she does her two regular rooms every single week. And in her free time outside of her business, she goes into other rooms and she creates awareness around who she is. And her funnel is really strong, but it’s a service based funnel, right? She has coaching. She has her courses. She has a little bit of a mix. She’s made a lot of money on the app to spending around four hours a week.
So the sky’s the limit for you. If you’re somebody that has the desire to build your personal brand and build your social media, and maybe you are starting at zero and you have a lot of time use the time to grow that, build that. I think it will serve you for years to come. If you’re somebody that’s super busy, you have a great funnel already in place.
Maybe you have a Facebook funnel or something that’s already existing. Maybe you want to add a little bit more. You want to actually use clubhouse to nurture your community or get in front of some new eyeballs or be an expert guests. That’s great position yourself for that. I really think that anytime, but I would say the minimum is around four a week.
And I think most people could probably figure out four hours a week. Right. And it’s worth it. We love being on the app. I love the app so much and I get to meet amazing people like you. So thank you so much for being on the show. So you actually have a guide that you’re going to give to our listeners, a clubhouse productivity guide,
just share what is in that. And then we’re going to make sure it’s in the show notes of this episode so everybody can grab it for free. Yeah. Yeah. So this guide really came out of the question of so many people say like is clubhouse worth my time. And so it’s literally your answer to that. So we go over the six different places where you can show up on clubhouse effectively.
But then we also asked the very hard question is like, what is your ideal life and week actually like, right. Take the time to actually do the worksheet in order. I tell you my winning formula, how to use awareness, how to use, you know, nurture how to use, you know, conversion. You can do all of that,
but none of that matters to me unless it fits into your ideal day and week. And that is going to help you to decide, okay, what are the hours that I might spend on clubhouse? Why is it worth it to me? Because I want you to define what you want. Right? What makes it worth your time to show up in a clubhouse room,
do the scary thing, add some value, get in front of people, build your brand, do the work around clarity. Like what is it that gets you to actually do that? And then once you do that, then it’s like, okay, so what time am I going to do it like that? That’s where I want to get you. And that’s how I designed the guy Love.
That sounds so awesome. I know our listeners really appreciate it. And I really appreciate you sharing that with everybody. This is episode number 243, and all of our listeners can find you and how to connect with firstname.lastname@example.org, just click on the podcast button. It’s episode number 243. But before we go, what is your clubhouse handled? So everybody can follow you.
Yeah. At Annabel, by Han. And then if you went to follow my club, it’s now the club under clubhouse mastermind. And so you could follow me in both places and that will get you right into the content that you want to see. It has mastermind. I love that. Okay. Well we’ll for sure be jumping in your rooms from your club too.
I appreciate your expertise and your time so much. Thank you so much. And Thank you for having me.