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- An explanation of who should be utilizing LinkedIn and their ads.
- A breakdown of the cost of running ads on LinkedIn and how to get started.
- Tips for using LinkedIn organically, including what you should and shouldn’t post and how often you should be posting.
Why This Episode Is Awesome:
A lot of people still see LinkedIn as an outdated platform for online resumes, but it really is the place to build genuine business relationships.
AJ Wilcox is a LinkedIn ads pro who founded b2linked.com; a LinkedIn ad-specific ad agency. As the official partners of LinkedIn, they manage some of the most sophisticated advertising accounts worldwide.
With most of its users logging in only once or twice a month, LinkedIn is a platform that can provide big rewards for minimal effort.
How to Take Action: