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    How To Create A Quiz And Generate Leads For Your Business with April Beach (Episode 296)

    How To Create A Quiz And Generate Leads For Your Business



    If you’re a small business owners or entrepreneurs looking to grow your list of leads using intelligent online marketing, then this is the show for you. In this episode we’re diving into how to use a quiz or self assessment to grow your list of ideal clients and discard those who aren’t a perfect fit for your company. 
    We’re also diving into the steps to create the content, outcomes and questions of your quiz and wrapping it all up with the software we love and use for assessment creation. 

    At the end of this episode you will: 

    1. Have the strategy of quiz list growth well understood
    2. Know if you should be using this strategy in your business
    3. Learn the exact process to design your quiz content
    Resources mentioned: 
    More about what we do and how you can work with us:

    April Beach on LinkedIn


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    Full Show Transcript:


    [00:00:00] Hi guys, and welcome back to the show. You have tuned into the summer series of the Sweet Life Entrepreneur Podcast and this is episode number 296, and this is such a good show. This is actually a replay of a popular episode that I dropped a few years ago and it’s so good, and it includes a totally free hour long training on how to do what I’m talking about in this show, including worksheets and everything else.

    [00:00:26] I couldn’t resist to replay this episode for our summer series. If you are tuning in with me on video, you’re seen behind the scenes, I’m actually recording this updated intro for you from my front porch with my dogs and the park, and the fire and the afternoon thunderstorms here. And, uh, and all the cars driving by and my neighbor’s wondering what the heck I’m doing.

    [00:00:48] They, I don’t think they think I work at all you guys. It’s so funny. How many of you like your neighbors and the people around you, you’re an online business strategist or whatever you do, like, they have no idea [00:01:00] what you do. So you know what I’m talking about. So here I am recording this summer series Intro for you, and I always love to share with you behind the scenes, as you guys might know or you might not know.

    [00:01:10] My husband and I own five companies. I travel six months a year. And so every time I get to do a podcast intro from the front porch or pool side, you know, the audio might not be perfect, but I love, unpacking what we do behind the scenes so that you can take the frameworks that we use and apply them to your own business if you’re looking for a lifestyle centered company as well.

    [00:01:30] Okay, this episode, I will, I will not make you wait any longer. This is how to create a quiz to generate leads for your business. Why is creating a quiz important? Creating a quiz is not only important for generating leads. Okay? That’s, that’s a, you know, captain obvious. Why it’s really important is because quizzes give you inside insights into your audience.

    [00:01:54] That both helps you in understanding. Where they are, and it helps [00:02:00] them in understanding themselves or their problem better. So it’s a win-win. It gives you a better understanding of your audience, and it gives your audience a better understanding of themselves. In addition to generating a massive number of leads, so in this show, I break down how to create a quiz, the whole entire process.

    [00:02:16] And like I said, it comes with a totally free hour long training that should not be free anymore. And so you can grab all of this by visiting the show slash. 296, you’re gonna hear some outdated links in here because this is a replay from a previous show. You can also go to those outdated links and all the information is waiting there for you as well.

    [00:02:38] Thank you so much for tuning into this show and being part of our family of online business ecosystem. Friends, I love that you’re here. I appreciate everything that you’re doing to build your business, and thank you so much for allowing me to be a part of that and contribute to your company growth. Okay. Go ahead and dive on in. This is episode number 296, which is a replay of episode number [00:03:00] 217. Enjoy.

    [00:03:04] You are listening to the Sweet Life Entrepreneur Podcast, simplified strategies to grow your service business, and launch a life you love faster. With Business Mentor and Entrepreneur Activator April Beach.

    [00:03:23] Hi everybody. Welcome to episode number 217 here on the Sweet Life Entrepreneur and Business Podcast. My name’s April Beach and I am your host here on the show. Half of these shows are just you and I rolling up our sleeves together, working on online business strategies on the other half of our shows.

    [00:03:39] We have amazing guests. So thank you so much for tuning in here. And today we are talking about how to create a quiz to generate leads for your business. It’s gonna be a power packed episode, and it’s gonna be pretty quick and short. And here is why. I have a huge, really cool extra [00:04:00] bonus with this podcast episode for you.

    [00:04:02] I’m including totally free a one hour video training and a worksheet that goes along with this episode that tells you exactly step-by-step in-depth, how to create a quiz or an assessment to generate leads for your company. And you can totally get that no strings attached, completely free. I’ll tell you this right away.

    [00:04:23] Here are two different ways you can get it. You can go to sweet life to create a quiz, or you can text the word quiz help. That’s all one word. Quiz help to the number 8, 0, 5, 2, 5, 4, 0, 8, 8, 0, and that’s gonna be a link where you can access this training right away. Why am I super passionate about this and giving you a bunch of stuff for that’s really highly valued because I know it [00:05:00] works.

    [00:05:00] We’ve had quizzes in our business for years, and they’re a powerful way for you to generate leads in your company. They’re also a really great opportunity for your clients, your potential clients. And so it’s a win-win situation for everybody. So here’s what we’re talking about today. This episode is great.

    [00:05:17] For those of you who are ready to generate leads for your small business, that means you are in either phase two or three of my start to scale up system. It’s my business growth roadmap, and of course, I have a quiz that you can take that tells you exactly where you are in the process of growing your business.

    [00:05:39] Again, I’m a huge advocate for this type of list growth, and you can take my quiz, our quiz if you haven’t yet, by visiting sweet life Now this episode is for those of you guys who are looking to grow your list, but you wanna know how to do so in a mindful way. We’re gonna [00:06:00] dive into the steps to create the content of your quiz, the outcomes of your quiz, and the questions within your quiz.

    [00:06:07] And we’re wrapping it all up today, talking about software recommendations for where you can build your quiz. So at the end of this episode, you’re gonna have a strategy of whether or not quiz list growth is right for you. You’re gonna know how you wanna use this strategy in your business. Your wheels are totally gonna be spinning here in about the next five minutes in a really good way, and you’re gonna learn the exact process to design a quiz and the content within your quiz. So if you’re ready, let’s go ahead and dive in.

    [00:06:46] Okay, today we’re talking about the power of quizzes. So when you engineer a quiz or a self-assessment correctly, it’s a very powerful tool for both you and your audience. Quizzes give you an amazing [00:07:00] amount of insight into where your clients are right now and what they need right now, and also to where your marketing is landing.

    [00:07:07] So we’ll talk about that here in just a sec. But with the knowledge that you get based on where people land and the results of your quiz, you can segment your list. You can decide to add more services. So how people are falling in the outcomes of your quiz is gonna give you insight to whether or not you wanna add more services or solutions or products for these people.

    [00:07:30] And you can hyperfocus on those that truly, truly need your services and your solutions. And. What’s also amazing about this is with this type of lead generation, you can move people to other places. You can create a journey for people through your products and through your offers, and you can move them to other places in your business through the knowledge that you’re receiving from the outcomes of their quiz.

    [00:07:58] Or of [00:08:00] course, you can completely remove clients altogether. So based on your quiz results, you can disqualify those people that aren’t the perfect people for your business, and that is equally as powerful for you and for them. We don’t wanna waste their time if they’re not the right fit clients, and we certainly don’t wanna waste yours either.

    [00:08:17] So quiz a quiz really, really does this. So let me take you behind the scenes. I know if you’re a listener, you’ve been listening to the show for a long time. You have heard of my Sweet Life Entrepreneur Roadmap. I created this roadmap about eight years ago, and we have two names for it. I’ll be really honest.

    [00:08:36] I call it in-house. It’s a sweet life entrepreneur roadmap. The technical term is called the Start to Scale Up system. Okay, so you might have heard it being called different names. You know, whichever one you like. It’s the same thing. Let me explain to you the quiz process of how we use this. So, first of all, what it is, is it is five phases of [00:09:00] business growth, starting from phase one when somebody’s just thinking about launching a company all the way to phase five, which is a social entrepreneur.

    [00:09:09] So it’s a company that has hit the financial benchmarks they wanna hit. And they’re doing so well. They’re making a huge impact. Basically they’re making a ton of money to give a ton of money away or to free up the founder’s time to go start a new company. So we have five phases in this literally roadmap to building a life first business.

    [00:09:30] And within each one of these phases, there are different things that a company needs to focus on. So phase one is just figuring out starting phase two is launch. Phase three is scale. Phase four is also scale, but it’s a next level scaling. There’s a difference between the first time you scale and when you continue to scale as a business.

    [00:09:48] And then phase five is impact. And so we have this quiz. That I share with you at the beginning of every single episode cuz we actually tag our episodes here on the podcast based on [00:10:00] what we’re talking about, in what part, what phase of outcome this episode is appropriate because also that’s a benefit. I don’t want you hanging out here with me.

    [00:10:09] If I’m talking about something that really only pertains to those entrepreneurs in phase five and you’re in phase two, that’s how we get really overwhelmed in business and that whole shiny object syndrome. So, That is our quiz. You can take it. You can find out exactly what phase of business development you’re in.

    [00:10:25] So I’ve just shared with you how we use that even on the podcast. But now let’s go a little bit further behind the scenes. Based on the outcomes of where someone lands in our quiz. We have certain business programs, so we are able to strategically design business coaching and strategy programs and services and courses and offers and communities and masterminds based on the phase of business that somebody is in.

    [00:10:54] So, It’s helpful to me on the business side because I know where the majority of our [00:11:00] marketing is landing. For example, if we have marketing strategy and, and I put the quiz out there, and the majority of people are, are in phase one, they’re just starting up. Well, they’re not our ideal clients. Our ideal clients are businesses that are really ready to scale, or they’re going through from offline to online to scale.

    [00:11:17] They’re launching their first online business, or they have been in online business. They’re really ready to develop their signature offers and have scaled strategy. And so it’s really important that I know whether or not our marketing is hitting the right people, our perfect clients. So that’s what’s really cool for us on the back end.

    [00:11:37] So, Now let’s also talk about what’s really cool for the users of our quiz when they take our quiz. And again, if you’ve taken our quiz, you know this, they get an entire list of exactly what they should be working on right now in their business. They get a summary that explains the phase of business that they’re in.

    [00:11:55] The highs and lows, the pitfalls in the victories, and they get a very [00:12:00] thorough checklist of exactly what they should be focusing on right now. So even if they aren’t one of our ideal clients to join our, you know, mastermind or to join our next level signature offer program. They’re still getting amazing value based on where they are in business, so it’s a win-win for us as a company.

    [00:12:20] Again, we have insight into who is coming into our marketing funnels and who’s coming into our, our marketing efforts. We know exactly where entrepreneurs are, and so therefore, we’re only gonna offer entrepreneurs. The resources based on the phase of business they’re in. I’m not gonna send an email to every single person about joining a program that’s really only appropriate for those people in maybe phases four or five.

    [00:12:44] So see how cool that is for us. We have amazing insight. We have amazing intelligence into what people need from us, and we’re giving it to them exactly based on where they are in business, and they [00:13:00] are getting exactly what they need based on where they’re in business. So now let’s turn this to you. What is it that you do?

    [00:13:07] What is it that you need to know about your clients or what type of clients, or maybe even phase of clients in their journey do you serve? A quiz is gonna give you great insight into where your clients are and what they need. And with this knowledge, just like we do, you can segment your list, you can decide to add more offers or services, and you can hyper focus on those people that are coming your way.

    [00:13:35] It is an amazing opportunity for you, and it’s really, really a win-win. There’s a lot of lead magnets that we can create out there. Obviously, we always want them to be a win-win, but I honestly don’t think any are as powerful as a self-assessment or a quiz and, and I’m just speaking from our experience.

    [00:13:53] And so the users get the amazing results. You get the amazing results, and it’s a win-win for everybody. So, [00:14:00] So now let’s kind of dive in here for a minute and let’s talk about actually how to create the content for your quiz. This is where people get stuck. They’re like, oh yeah, I wanna create a quiz. And then it’s like they totally stop because you think it’s easy, but it’s actually easier said than done.

    [00:14:19] So just like everything else we do in your business, we wanna give them a transformation. Even in your quiz, in your lead magnet strategy, in a call with you, everything. Okay. And so we wanna make sure we’re taking them from one place before they’ve taken their, your quiz to knowledge or a different place in the end.

    [00:14:38] So the first thing that you wanna ask yourself when you’re figuring out this kind of strategy of, okay, what’s my quiz on? Like, what do I wanna do here? What’s gonna be awesome for everybody is what, you know, really what is the main topic of your quiz? How does your quiz relate to or confirm your area of expertise?[00:15:00]

    [00:15:00] So how can you create a quiz that relates to what you have sick skills at, what your company is amazing at? And really think about that instead of just throwing a quiz out there. And literally, the next question I really want you to ask yourself is, what is gonna be helpful to you? What insight is gonna be helpful to you as the business owner to understand about your audience?

    [00:15:29] For me, I need to know what phase of business somebody is in when I know that I can deliver them. Pinpointed perfect business coaching programs to keep growing and scaling their company. For you, what do you need to know about the people that are coming into your business to truly line them up in a perfect way for your services or your programs?

    [00:15:55] And then the next question is, what is the quiz gonna tell your [00:16:00] users about themselves? What can you share with them that they don’t already know, or what can you confirm to them that they might have had a feeling about, they might have had a suspicion about already, but nobody ever made it that clear.

    [00:16:14] Here’s the deal. When somebody takes your quiz and the outcome that they receive is so right on. It blows their mind. They’re like, oh my gosh, this person was in my head. I love them. They know more about me than I know about myself. I love this business like we’re creating super fans here. When your quiz does this, so what do you need to know about the outcome of the quiz for your business, and what do the users need to know about themselves or their situation?

    [00:16:47] That is what creates a powerful quiz. It’s so good. You’re gonna love it. You’re gonna, you’re gonna have people, I have people emailing me being like, oh my gosh, April, this is right on. And thank you so much. And that’s what I want for you as well. [00:17:00] So now we’re gonna dive into just a little bit about actually how to create the quiz itself.

    [00:17:05] You know me, I’m a program builder. I’m a service in a, in a content, you know, course builder. So I have to teach you this side cuz this is where everybody gets stuck. I’m gonna share with you the first three steps here. And then this is what the hour long training that is totally free with this podcast episode gives.

    [00:17:23] And so it’s super duper important that if this is an area that you want to use in your business, go take that training. Like there’s no strengths attached. It’s not even a whole hour, I think it’s like 53 minutes, and I dive in in depth and help you strategize the answers to these things we’re talking about.

    [00:17:40] But here, this is how to create your quiz content. So number one, you start with the end in mind. If you’ve tried to create a quiz and you’re starting with the questions, you’ve probably struggled greatly. Instead, we wanna start with the outcomes. Okay? So first you wanted to create the clear outcomes and give [00:18:00] them unique names.

    [00:18:01] Give them names that people understand, but they’re unique names, you know? So our outcome is like phase one planning, phase two, launch phase three, scale, phase four, purpose, phase five impact. So they’re clear words, you know, we wanna get fancy but not too fancy. Just make sure they’re very clear outcomes that people understand.

    [00:18:20] So the first thing you’re gonna do is really define the end results and define your outcomes. Step number two is then write each outcome. Of your quiz in paragraph form, and this is really important. This is what’s gonna go to them by email or what they’re gonna find on a results page on your website.

    [00:18:41] You wanna write it out. You wanna say, Hey, listen, this is where you are. I hear you. I’ve got you. Like that’s what this paragraph says, and you wanna take your time to write out the response or the result for that outcome. And you wanna include any sort of details that are necessary, any sort of specific [00:19:00] outcome knowledge, or whether it is psychological, or whether it’s physical, or whether it’s, you know, strategic, any of those things you wanna include in this outcome, including tips and steps and actions and recommendations.

    [00:19:15] And then the third part is going in and then creating the statements or the questions that lead to each one of those outcomes. And so that is a step-by-step process. Those are three of the six steps that we use to create an amazing quiz that converts and converts to the right people and just wows them.

    [00:19:35] Even if they aren’t your right clients, we’re still gonna wow them, right? Cuz you know what? If they aren’t your right clients now, they might be your right clients next year. And that’s a really important thing to remember, so, And so those are the three steps to actually go through and create the content within your quiz.

    [00:19:53] And again, that’s really high level you guys here on the podcast to be very efficient and making sure I’m giving you great [00:20:00] information in a short period of time. But if you want to access that free video training, all you have to do is go to sweet life to create a quiz. You know, all squished together to make it URL friendly.

    [00:20:14] And then I’m also gonna make sure that we put the links for how to access this free training, and it comes with a worksheet as well into the show notes of this podcast episode. If you’ve never visited our podcast website, it’s like a whole entire business resource center. You can actually search anything by keyword, and it’ll bring up exactly where we’ve taught that for the last four years on the show.

    [00:20:37] This is podcast number 217. So that means the quick link to get to the show notes for this episode, all you have to do is go to sweet life 2 1 7. So if that’s easier for you, then whatever’s easier, I wanna make sure we’re getting the resources in your hand. Okay, so we [00:21:00] talked about the importance of a quiz, the power of a quiz, showing you behind the scenes on how we use our quiz and how we have for years and why we love it.

    [00:21:08] And hopefully if you’ve taken our quiz before, that’s gonna really make it even clearer for you. I, I love showing you guys behind the scenes on things you’ve already used because I think those, those are the best examples that we can have as we’re learning and as we’re growing. So now let’s kind of talk a little bit about tech.

    [00:21:24] Okay, so we use a software called Interact. I love these guys. I love the software, I love the flow. I will go ahead and make sure that there’s a link for Interact Quiz Builders in the show notes of this episode. So if you’re wondering what we use, Those are the guys we like. We’ve been with them for years, but there are other places where you can create quizzes as well.

    [00:21:46] Google Forms is ex for, as an example, creates quizzes, type form, creates grade assessments, and even Kajabi has an assessment tool. I would say we haven’t recommended that highly quite yet, even [00:22:00] though as you know, we’re big hijabi fans. I just find that there’s some other software out there that’s giving, uh, a better user experience with quizzes.

    [00:22:07] So I’ll go ahead and drop some of those tech links down here for you in the show notes as well of this episode. Basically, here’s the deal. I love self-assessment. I love quizzes. They’re great for your business. They’re a great lead generator. They’re highly valuable to those people that are either new to your list or already on your list.

    [00:22:24] I mean, we have people coming back all the time. And retaking our quiz to see where they are in this whole entire, you know, sweet life business roadmap. And so that’s what I want for you. I want you to be able to create the lead generating list, growth quiz that’s gonna be highly valuable for your new people, for your established people, and for you as a business owner.

    [00:22:46] So that’s a wrap today. We talked again all about quizzes, showed you behind the scenes. In ours, we dove into the first three of six steps in order to create a powerful quiz, and I [00:23:00] gave you the tools and resources to access the free one hour training or 52 minute training. It’s so good you guys. It’s really helpful.

    [00:23:07] If you’re serious about creating a quiz, it’s totally free. It’s on me. It’s my gift to you. I want you to be awesome at this. So go grab it Again, you can grab it by visiting the show notes for this episode, which slash two 17. That’s where we’ll have all the tech links and everything as well.

    [00:23:25] And if you just wanna go directly to the place where you can get the training right away, you can go to sweet life to create a quiz. All right, you guys. I love chatting with you. Thank you for being a listener of this show. Again, I’m April Beach. If we haven’t spoken before, come cruise over and hang out with me on Clubhouse.

    [00:23:50] I know it’s hard. Not everybody can get there quite yet, but it’s the place where we hang out every single Wednesday at 12 o’clock Eastern time. We dive in deeper to entrepreneur [00:24:00] business strategies. It’s a room that I host and I would love to meet you there. If you’re on Clubhouse, follow me at April Beach.

    [00:24:07] Come into that room on Wednesday and just say, Hey, April, I listened to your podcast and you are also welcome to ask me any questions about any of the business trainings that we drop here on the podcast in that clubhouse room. So if you’re going through these business trainings and you’re using our podcast like a course, which is what it’s designed to be used for, and you have any questions, Cruise over, hang out with me on Clubhouse.

    [00:24:30] That’s where I am every single week, and I would love to meet you. All right. Have an incredible day, and I will talk to you guys next week.