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Full Show Transcript:
You’re listening to the Sweetlife entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator, a probate April beach here, founder of the suite led company and host here at the Sweetlife entrepreneur podcast. And this is yet another week of business training and coaching. You can take to the bank today. We are continuing our conversation,
actually, an ongoing conversation that we’ve been having about clubhouse. And I’ll be honest, about five minutes before I’m sitting down here to record this show for you. I was just in over my head with eighth grade science and trying to help my son with science and wow. I had no idea what I was doing. And so it really feels good to be able to come and record a podcast in an area where I do feel like I know exactly what I’m doing so I can pour into you.
It is very humbling having teenagers and you can’t do their math or their science. I’m just saying that for the record, just a little behind the scenes here in the beach house, or you, they use so much for tuning in this week. This again is episode number 227. And this is what you can expect from hanging out with here with me here on today’s show.
First of all, this is for those of you guys in every single stage of my suite life business roadmap. And that is phase one through five. If you don’t know, you can go take a very simple quiz right now by visiting Sweetlife co.com forward slash quiz and find out exactly what stage and phase of business you’re in and get a curated, customized checklist of exactly what you should be working on right now to get to the next level.
So this is for those of you in any phase, and I want to make sure that, you know, this is a good show for you to tune into it is for those of you who want to understand how to use clubhouse to grow your business and brand. Now on this week’s show, we’re diving into how to grow your clubhouse moderator team very specifically,
and talking about clubhouse in general, it’s truly the ultimate collaboration platform, and it’s a powerful place to build brand awareness. As we talked about a last week show. So tune in to episode number 226, if you haven’t listened to that one yet, and clubhouse is a really powerful place to generate revenue. And I also shared our stats and our numbers just within the first couple of weeks of participating on clubhouse in last week show.
But clubhouse is really not like any other social media platform out there. So I know that businesses are having trouble understanding really how to approach it, how to grow your audience. And so that is what we’re talking about on today’s show. At the end of this episode, you will know how to find your clients on clubhouse. You will understand and know how to create collaborations with other business and leaders on clubhouse.
And you will understand how to create a moderator team or join a moderator team, and really how to approach other people to create amazing collaborations that are good for you. Good for them, and good for the people who are in your room, listening and getting help from you. So if you’re ready for that, then we’re going to go ahead and dive in here.
And also, if you haven’t yet, please follow me on clubhouse in raise your hand, wave your hand and say, Hey, April, I’m a listener to your podcast. And I would love to welcome you on any of my stages. And of course, if you were not yet in our club, we actually have a couple of clubs. That first one is sweet life entrepreneurs.
You can just search sweet life entrepreneurs under clubs in clubhouse and join our club. That is an extension of what we talk about here on the podcast. So I would love to workshop with you and every single week at 12 o’clock Eastern time on Wednesday. So Wednesday 12 o’clock Eastern time, we host the sweet life podcast live room, and that is where we take your questions and workshop with you and give you extra support based on the podcast topic of the week.
So if you want more help and you have questions about how to join and build moderator teams, make sure you are joining me in clubhouse this week on Wednesday at 12 o’clock Eastern time. And I’ll be there waiting for you to support you in doing that. All right. Are you ready? Okay, let’s go ahead and dive into today’s show. All the show notes can be found by visiting Sweetlife co.com
click on podcast. And this is episode number 227. I give a little bit of background information before we really dive into moderator teams. For those of you that are unfamiliar with actually how to use clubhouse. So, first of all, if you haven’t dove into clubhouse, or if you’ve been in there, talk to a lot of businesses that have tapped in there,
and they’re just like, I just really don’t see how to use it. Like I don’t get it, like just bunch of people talking to each other. So here are some foundational steps to get started. First of all, you want to curate the content that you see and clubhouse helps you to do that by selecting topics, you can go into clubhouse and you can select topics that interest you.
So that is step number one. If you have not done that, you can search clubhouse by topics and you can also search people and clubs by typing in certain key words. So if you are a speaking coach and you don’t how to use clubhouse yet, go ahead and type in public speaking or speaking trainings, and you’ll be able to join conversations on top of that.
You can also start following other people on clubhouse and clubhouse. We’ll give you some suggestions to do that. Now, once you get onto clubhouse, my first recommendation is just to start by observing, start by joining rooms, listening to rooms, listen to rooms of all kinds, not just in your area of business. Listen to how people, moderate rooms listen to the,
the culture that is being created in certain rooms in certain spaces and just chill and listen, you can take clubhouse with you on the go to the gym and the car, everybody multitasks on clubhouse. So first of all, step number one is curating the content you see, secondly, if you follow me and if you follow our clubs that like the Sweetlife life entrepreneur club or my second club called the wave makers club,
you’re going to be able to see who else is part of that club. It’s a, you’re going to be able to see a list of other like-minded people that’s already curated right there for you. So you could just simply go to sweet life entrepreneurs club and fall other members of the club. And that’s a really great way to get started. So step number one is curating the content you see,
start observing and follow people that have similar interests to you or serve a similar audience. Step number two is really connecting follow people. You want to connect more with off of clubhouse and on to Instagram. And this is something that I talked about last week, more in depth about taking your clients off of clubhouse. And so I’m not going to go in depth right now,
but I just want to share with you how this works in a really great way. So when you’re connected with somebody and you’re listening to them, speak on clubhouse, or you’re looking at their profile, they should have a link to their Instagram account. Some people use Twitter, but most people use Instagram. And so you can tap on that and you’ll still stay in clubhouse,
but your phone will open up another window, opening up Instagram directly to that person’s profile. And so if you heard somebody that said something that just really moved you, or if it’s somebody that you roll and want to connect with more, go ahead and follow them on Instagram, make a few comments on some of their posts and send them a direct message and say something to the effect of like,
I’ve heard John clubhouse. And I like what you said about XYZ. So start building relationships and start building great collaborations and friendships and, you know, really start complimenting and connecting with people. Just be really specific. I get so many messages on clubhouse. Some of them are just like, Hey bro, I saw you in clubhouse, which I love getting those,
but the best ones that I really stop and I’m able to respond to is when somebody says, Hey, April, I heard you on clubhouse today talking about this. And I just wanted to say that that helped me so much. Those are the messages where then I’ll respond back and I’ll be like, okay, great. I’m so glad that helped. Why,
how did that help? Why did that help? And then I can build more of a relationship. So, you know, try to be specific about the messages you’re sending to people in Instagram, from clubhouse. So this is just some foundational information about relationship building and how clubhouse works. Now, seven number three. First, I want to talk about joining other moderator teams.
Okay. So if you see a room and you go to a room and you just really love this room, you’ll start to notice it. Usually some of the same people are moderating again and again, you’ll start to recognize faces. And so those are what we call moderator teams. You’ll also see the way that teams work together. Whereas some of the hosts may leave for a period of time and they’ll really intentionally say,
Hey, listen, you know, Lindsey’s going to take over or Sarah is gonna take over. And so the moderator teams that are good moderator teams do a good job, communicating the fact that they are a team. And so when you’re in rooms and you see rooms that you want to be part of and you’re thinking, wow, I really could lend a lot of value to this.
Then talk about the opportunity of joining their moderator team. And here are my tips to do that. First of all, all of the hosts and all of the moderators, be respectful, follow the hosts and the moderators of the rooms that you want to speak up and raise your hand in. And just really a big advocate for that, that if you were going into a room and contributing in somebody else’s space,
that you should be following the host or the moderators that you know, at least those that you want to connect with, and those that invited you up on stage to speak. So that’s really step number one, step number two is follow their club. Make sure you are following the club of the moderator teams that you want to join or be a part of,
and then raise your hand to speak. Okay, here’s something I want to say about this. Don’t just join a room immediately, raise your hand to speak. Just like chill for a sec. Like feel the vibe in the room, listen to the conversation that’s already happening. Cause as soon as you’re brought up in stage rooms, run where you’ll either sit there for a really long time before you have an opportunity to speak,
or you could be brought up on stage and just be like fun right then. And somebody is expecting you to speak. So you really don’t want to be in a position where you come in a room, raise your hand to speak. And you’re like, Oh shit. Like what are we talking about? That’s really, really disrespectful. So just stay there for a minute,
get the vibe of the room and make sure that you can in fact lend some value to that room. Or if you have a question, please do not hesitate to raise your hand, clubhouses the place to ask questions. I know that there are some rooms that are really intimidating to ask questions for, or ask questions in. And I just want to encourage you to be bold,
speak up and ask what you want to ask. I also want to let you know that all of the rooms hosted under my clubs are really safe, great places to speak. Our moderator teams are amazing, and we really want you to always come into our clubs and raise your hand and ask any question that really applies to what we’re speaking about or how we can serve you.
Just a little side note. There, there are amazing clubs that have amazing welcoming moderator teams, obviously in addition to mine. But I do understand that sometimes it can be a little intimidating. So step number three, and talking about joining other moderator teams is raise your hand and ask to speak and add value to that room without selling. So if somebody is talking about a topic that is perhaps in your area of expertise or paired with collaborates well with your area of expertise and you want to lend to it,
raise your hand, ask to go up on stage when you’re invited to go up on stage, ask if you can contribute some value to the room. So first of all, you want to, you want to ask and be respectful for the moderators and just say, is it okay if I contribute some value based on a question perhaps somebody else had and don’t dine in dash,
okay. I called this like dining in dashi. Okay. When you go into a room and you’re up on stage, especially if it is a room comprised of moderators, and you’re really interested in joining their moderator team, stay there, like be present, show your commitment to the room and respect for the conversation and for those hosting that room. And of course for those people that are being served in that space.
So if you’re really trying to join a moderator team, I highly recommend that you intentionally be there. Like I say this all the time to my kids. And sometimes my students might business. Students is like this term be here. Now there’s a lot of multitasking. Like I just mentioned happening on clubhouse. You can be at the gym, you can be driving a car.
Most of us are, but still be mindful and present to the room that you’re in to be respectful of that space in stay, be present, continue to land value if you’re invited to do so and just stay as long as you are allowed to stay showing your commitment to that space and always lending with value, never leading with selling. You say that again,
always lending value, never leading with selling. In fact, when you’re joining a room where it’s another moderator team, you should never come up and pitch your own stuff. Period. You should only be lending value to that space unless somebody says to you, Hey, would you like to tell us what you do? You know, really who you serve and what programs are or what services you have available right now.
I mean, this is common sense. I think it’s common sense. You guys, you would be blown away by how many people, this actually is not common sense for, but be respectful. That’s all I’m saying is just chill. Be present, be supportive and be respectful. And then what you’re going to do is make sure you’re following all the moderators and the hosts in that room and ping the moderators off the platform and on Instagram and ask them,
compliment them, say, Hey, I love your rooms. I come every single week. You know, I’m showing up here consistently. I would love to add value. This is my areas of expertise or these are my superpowers. If you believe I add or could add value to your room, would you please consider allowing me to join your moderator team?
It just a very respectful, but it is important to ask because clubhouse is a busy place. And if you don’t ask for what you need, it’s going to be hard to get it. And so be bold, be respectful, show up to the room on a regular basis and then ask, in most cases you don’t want to just show up to a room.
You’ve never seen anybody before and ask them to join their mod team. They’re going to want to see you consistently and know that you’re trustworthy. When somebody adds you to their moderator team, they’re trusting you to serve their people. And that’s a great deal of trust and it’s direct representation of them and their club and their brand. So that’s how to join other moderator teams currently.
And I say currently, because clubhouses fluid, you guys, they are constantly updating this platform by the time this comes out, you know, we’ll have DMS in clubhouse and I don’t know, there’s no predicting, but I just want to make sure that you know, that the fundamentals we’re talking about here are going to apply based on however, the technology evolves.
And then the next thing I want to share with you, the final thing is how to create your own team, how to create your moderator team. So step number one is create your own club. You can create a club after you’ve been trusted by clubhouse. And that’s usually just a couple of days. You’ve kind of lost some lost some warning flags a year,
a newbie, but I would wait a little bit to create a club and make sure that you know, how your club is going to fit in amongst the other clubs and the value you’re going to bring to your space and how you’re different. So you can create your club. You want to brand it well, and just follow the steps that clubhouse has put before to create your club rules and club description.
And you also can put tags in your club about what the general topics that your club speaks to. Step. Number two is to establish a set schedule. You want to show up regularly. As a matter of fact, when I first joined clubhouse, we had to host regular rooms for at least three weeks in a row. In order for clubhouse to consider us launching the Sweetlife entrepreneurs club.
Now anybody can go in there and anybody can create a club, but it took us literally weeks and weeks of backlogs of proving that we were worthy in order to create a club. So you don’t have to go through all that. But I do recommend that you create a club and create a set schedule of when you’re going to show up every single week so that you can train your audience.
You can train your people. And not that you can’t change that schedule, but you want to start out with something set and something consistent. So plan your room schedule and your room content. What are you talking about? Name your rooms, really cool, catchy names. You know, open-ended questions for people to join that they know that they can contribute in your spaces.
And of course in all things, make sure that aligns with your brand and really how you want to establish your club as a leader and your company leading in a certain area of conversation. And then the next step is reach out to others and invite moderators who align with your brand and your voice and your mission to help co moderate rooms with you. Now,
there are a couple different strategies about how to go about doing this and they aren’t right or wrong. I’m just going to share with you the strategies and then you can choose what’s best for you. Strategy one is to find other people that do pretty much the same thing you do, other therapists or other fitness coaches, other van, life travelers, other surfers,
other speaking coaches, other graphic designers. So that’s step number one is finding other people that do the same thing as you and collaborating. I have hosted rooms in clubhouse with people that do very, very similar services to what we provide here in the suite company. And it’s so cool to be able to collaborate with them because still the people in that room,
they’re going to choose who they resonate with more. It’s not a competition in this space. So however you speak and show up. If you invite people to do the similar thing, some people are going to love you. And some people just aren’t and then that’s okay. Some people are going to want to work in your programs and some people are going to choose,
you know, the other moderator and that’s okay, too. So option number one is finding people who do pretty much what you do. Option. Number two is define those who provide different services and different areas of expertise, but who reached the same audience. So let me say that again, other businesses that serve the same audience, but they don’t do what you do.
And that’s the dream team that we have formed in our wave makers club. We have literally a business dream team of moderators and each person. And there’s usually a few people that have an area of expertise that are similar to each others, but we have created an entire complete pie. There are many pieces to a complete business, profitable impact business pie from Instagram strategy to how to use IgE TV.
You know, I have different experts that are on our moderator team, but one person talks about reels. One person talks about hashtags and of course, you know, marketing and branding and website development, but also leadership speakers and people that can come to how to delegate well, how to grow your teams. And so we curate a really amazing moderator team in that way that we go and we search because we know what the people who come to our rooms want and need,
and you can do the same thing. So whatever you do ask yourself, what are other things in my clients really, really need that we may not directly provide? How can I curate a team around like that dream team approach for our listeners in our rooms, that we can really curate a space where people want to come back to because they know that they are getting helped mindfully intentionally getting helped.
And then the last step, and this is just a logistical last step for you. I could do a whole I’d should, and we’ll do a whole episode on this is just to know, to create a back channel for your moderator team. You know, back channels are created primarily on Instagram, but also in text strings and WhatsApp. And so bring all the moderators who’ve agreed to moderate for you and your rooms into one place.
So you can communicate in the back channel while the room is happening live. I have had to numerous times send messages to my moderator T and saying, I’m so sorry, my dog won’t stop barking. Can somebody else emcee the room right now? Or I’m so sorry. I have to go potty, which like you got to go pee sometimes when you’re on clubhouse stages for hours and hours,
or I’m so sorry, I’m walking out of the grocery store, you know, having this back channel, sorry guys. I’m just keeping it real. That’s what I do. You know, having this back channel, just make sure your mic is on mute if you go pie. Okay. I mean this back channel and I’m communicating with your moderator team is really an amazing way to create a cohesive group of people that show up every single week.
And a couple of just insider tips that I do with my mob team. I usually present a question and the topic. So my moderator teams know what we’re talking about before every room. So they in their mind can start strategizing. They don’t just kind of show up to a room and be like, Hey, whatever. They already know how they can start strategizing and how they can help people in the room.
They also know how that topic can help their businesses grow. You know, our moderator teams they’re just to grow our company. You know, we love to position our moderators to help their businesses grow. It’s really a win-win win for everybody. It’s a win for us. It’s win for our moderator teams. And most importantly, it’s a win for the people that join our rooms.
So in summary, we have certainly talked about a lot today. This is how to build or join clubhouse, moderator teams, moderator dream teams. And that is a term that we use in clubhouse. That’s actually a term that we use in our business. We have business dream teams for our clients as well. And I’m so happy to be able to have an opportunity to talk to you today and to share these strategies with you.
If you would like more help on this, please join me on Wednesday at 12 o’clock and our suite life podcast live room under the Sweetlife entrepreneurs club. And we are here to pour into you again, this is episode number 227 at the Sweetlife entrepreneur podcast. And all of the show notes can be found by visiting Sweetlife co.com click on the podcast. And this is episode number 227 and next week in episode number 228,
we have Ashley Wilkerson who is an absolute clubhouse powerhouse as a guest on the show. You just wait, you are in for a treat. She breaks down her entire methodology on how she helps women build a pink print to achieve your dreams. It’s amazing. And I can’t wait for you to hear her speak. Thanks so much for tuning in and being a faithful listener of the show.
Take a screenshot of this and tag me at April beach life on Instagram. And I will message you directly with the link to join our rooms this week so that you and I can personally Connect be awesome. I’ll talk to you again next time. Bye bye for now.