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    Episode 143: How to Brand Your Business Part 1: What Is Branding And Who Needs A Brand? – with Elizabeth McFadden

    Elizabeth McFadden SweetLife Entrepreneur Podcast April Beach


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    Episode Tools:

    Download: Branding Strategy Template

    Episode Highlights:
    1. How Elizabeth grew her company from a home-based, online business to where it is today with a team based out of Kansas City while raising three young boys.
    2. A breakdown of the different components of a brand.
    3. The fundamentals of big business branding for smaller entrepreneurs.
    Why This Episode Is Awesome:

    Branding is so much more than just having a cute logo.

    Our guest for the next three episodes taught me everything I know about branding.

    With over twenty years of experience, Elizabeth McFadden has successfully positioned small-to-mid-sized businesses in the marketplace by developing brand strategies, engaging copy, and executing marketing and media plans.

    Elizabeth’s current role at Novella Brand House involves leading the entire branding process and the marketing strategy side of what they do and overseeing their day-to-day operations.

    Elizabeth is also the mom of three boys, like me, and we’ve even taken our families on hikes together here in the mountains of Colorado. See throwback pics below.

    How to Take Action:
      1. Download: Branding Strategy Template
      2. Follow Novella Brandhouse on Instagram, @novellabrandhouse
      3. Join me in my business mentorship and mastermind, The Committed.

    [Tweet “Branding is so much more than just having a cute logo.”]

    Links Mentioned:

    Novella Brandhouse

    The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

    The SweetLife Entrepreneur Podcast | Episode #118: Community Is The New Currency – with Jennifer Kroiss

    SweetLife Launch

    Throwback of me, Liz and our boys. Cc. 2007

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