Episode 208: How Be A Peak Performer In Health, Wealth, and Relationships in 2021 – with Eric Partaker

You’re listening to the SweetLife entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator a probate. Hi everybody. And welcome to 2021. The first show, and we are starting out with a major bang that is going to be a game-changer for you. I’m so excited to dive in and help you understand how to be a peak performer in your health,

wealth, and relationships this year and beyond with our guest expert, Eric partaker. So let’s chat about what we’re doing here and why this show is so special. You know, as entrepreneurs, as leaders, as human beings, we all want to operate at our highest level. We all want to be that person that we envisioned we would be right. But what happens is we get burned out.

We get stretched thin, and there are some things that just don’t balance out to equal the vision that you might’ve had for what you wanted your life and your company to look like. And so we’re going to dive into that and we’re going to start out with a powerful plan and strategies to really be a peak performer in your health, your wealth and your relationships in 2021.

And let me just tell you, this is not another piece of content or some other podcasts on how to become productive or how to set goals. No, no, no. Our guests today shared strategies that I have never ever heard before. These aren’t the same old, same old things. These things are game changers. You guys, if you watch our video episode of this,

it is totally me behind the scenes taking massive notes. The things that he was saying was just gold. And so this is an episode that is definitely not to miss for those of you that really want to operate at your highest level in 2021. And, and frankly take back control of your health, wealth, and relationships, which are all things that we have left behind struggling with this last year.

We all hope and pray. So let’s talk about, you know, really what you can expect out of this episode. In this episode, we’re talking with Eric and I’m going to give you a bio on him. This guy is super duper awesome. So we’re talking with Eric, who’s a peak performance coach and author of the bestselling book, the three alarms,

a simple system to transform your health, wealth, and relationships forever. And the information on this show, like I said, it’s not going to be the same old, same old. You’re going to discover powerful new ways to increase your productivity, deep root your identity in who you’re supposed to be. And you’re also going to understand how to become even stronger with each challenge that comes your way.

It’s really, really good stuff. You guys. So at the end of this episode, if you apply the strategies in here and the bonus, that’s going to be given to you here with this show, you’ll no longer waste time. You’ll have a, to root your identity and who you want to be, even if you’re not that person yet. And you’ll stop being an amateur and become a pro.

Now let’s introduce you to Eric partaker. Eric’s a CEO coach and mentor, author, and peak performance expert. He was named the CEO of the year in 2019 business excellence awards. One of the top 30 entrepreneurs in UK 35 and under by startups magazine and among Britain’s most disruptive entrepreneurs by the Telegraph, he’s advised fortune 50 CEOs while at McKinsey helped build Skype’s multi-billion dollar success story and has founded several businesses of his own.

He’s a certified peak performance coach and has also completed a coaching certification and apprenticeship with professor BJ Fogg who leads Stanford university’s behavior design lab told you this guys it’s just super rockstar. He continues research evidence-based studies in psychology, neuroscience, habit, change leadership and peak performance. And he is giving you a totally free digital copy of his book. You can cruise over to Sweetlife co.com.

This is episode number 208, and a link to download his book will be found in the show notes. So if you are really ready to make a change that is going to stick and your business and your work and your relationships so good. You guys let’s go ahead and dive into today’s show.<inaudible> Alrighty. You guys, I’m so happy to be joined by Eric partaker here today,

and we’re talking to all about peak performance, peak performance, usually in the past, have you been listening to the show for a long time? We talk about peak performance with extreme and adventure sports. And as that relates to the company you’re building basically. So you can have more time to take off and play with your extreme inexpensive venture sports. But today we’re really talking about peak performance that comes before that something that is not discussed often enough in the entrepreneur space.

And that’s about really performing at your highest level all the way across the board, so that you have an opportunity to reap all those benefits and rewards. And Eric is in the house today, talking all about his new book and how you guys can get to this state of becoming a peak performer and doing this in your business. You can do it in your life.

Eric. Welcome. Thank you so much for taking the time to join us here on the Sweetlife podcast. Super glad to have you tell everybody a little bit about yourself. Yeah, thanks April. And thanks everyone for taking the time to listen. Yeah, I’ve, I’ve been obsessed with peak performance for over two decades, but well, first, definitely in the wrong way.

And then in a, in a much better way. So about 10 years ago, it was all, you know, work. It was hustle mentality, and that’s how I was for the whole first half of my career. You know, so a hundred plus hour work weeks at McKinsey and company and helping build up Skype before we sold it to eBay,

few of my own businesses. And you know, I’m on a plane. Start to feel unwell, Dr. On-board rushes over, takes my vital signs and says, we need to land the plane immediately. I think he’s having a heart attack 10 years ago, playing emergency lens, where to a small town in France, the runway shut down. They take me off into a waiting ambulance where they administer nitrates to open up the arteries and increase the blood flow to the heart.

And as the ambulance sped off to the local hospital, I looked up to the eyes of the French paramedic looking down at me and I said, please don’t let me die. I have a five-year-old son. I didn’t say, please don’t let me die. I need to clear my inbox. And you know, my point there is that as entrepreneurs we’re so into the hustle,

we’re so into, you know, what, what do we got to do next? And, and it can all go at any moment at any time. And what I said in that moment, it really truly changed my life because the next morning I woke up and I thought, you know, all of my success to date at that point had come at the price of my health and relationships.

I almost lost my life. And then the very first words out of my mouth had nothing to do even with my own life. But, you know, with my boy at the time, right, my two boys now, but at the time, my, my only son and then that just struck me as, okay, that’s the three legged stool.

That’s what peak performance means. You know, we need to perform at a peak level across our health, our wealth, our work as a wealth driver and our relationships. And when I say peak performance, I’m not meaning turning. Yeah, I don’t, I don’t mean like in a turn a person into a Ferrari, you know, I mean, close the gap between your current and best self across all the areas of life that matter most,

you know, on the health, you know, work and home front. That’s the mission that I’m on now that I’ve been on for the last 10 years. And my book, the three alarms is, is about that mission. And it’s about how I’ve, codafide it as if you want to reach your best on the health, wealth and relationship fronts,

you need to do it through IPA, like the beer, but better for you and the IPA standing for identity productivity and antifragility. Yeah. And thank you so much for sharing your story. You guys watch the videos of these, you know, any sort of story like that. I’m here, like tearing up behind the scenes, but I understand that there are so many people that are on their way to hit that point without what you’re talking about in this book and,

you know, praise God, you were able to come back and figure it out and, you know, share it with the rest of us and really be able to leverage this to the next level and come in here and step in and help entrepreneurs. And so this is a perfect episode before we were recording. I was thinking, I wonder, are we going to air this?

And this is a perfect one to kick off 2021, because some of the things that you’re talking about, you know, we all want 20, 21 to be different than 2020. And it wouldn’t be nice if we just woke up and the whole entire world that was glittering on January 1st and everything was perfect again. And, and, and it’s okay to want those things.

But what we know is that we need to have a plan regardless of what comes about. And that’s what you talk about here in your book. And I love that now you have worked with really high level executives and entrepreneurs and your work in the past and getting people results in this. And it has really been extraordinary. And so I’m super excited to dig into what we’re talking about on today’s show.

So you say how to become a peak performer with IPA identity productivity, and antifragility, let’s go ahead. Can you dive in a little bit, and let’s kind of dissect each one of these things. So our listeners have an idea of some immediate actions and some areas in their life that they can, you know, rebalance or correct, or take a look at and,

and make some adjustments. Can we dive into IPA and the identity first? Yeah, let’s do it all. Talk about each and a practical tool. And the book of, I give loads of practical tools, but we just give like one quick win takeaway for each, each section. And let’s go ahead and say this too. If I can just interrupt.

You also said, all of our listeners are going to get a free digital copy of your book and we will make sure that is a huge gift you guys, and we’ll make sure that the link to that is in the show notes for this show@sweetlifepodcast.com forward slash two zero eight. So yeah. So let’s go ahead and dive in. Yeah. Cool. And,

and I just want to step back just super quickly once again, and say, you know, 20, 20, it was a challenging year. And part of what I’m trying to do with getting the message out around this book is to have it perfectly timed with making 20, 21, a rebound year making 20, 21 the year where you stepped back up to the plate,

right? Where you take things back up a level and you kind of dust things off and you say, all right, let’s go again. And IPA is the path forward. And, and one other thing to remember, my definition of peak performance is not turning you into a Ferrari. None of this is about achieving perfection. This is just about you showing up as your best self in the areas of life that matter most.

This is about you kind of gaining entry to what Abraham Maslow estimated was the 2% of people in the world who realize their full potential. So IPA for me is about gaining entry to that 2% club. So identity, identity, why don’t we start with identity? So the why here is because we cannot become a better version of ourselves now and going forward,

if we continue to be the person that we’ve always been, that doesn’t line up. So what got you here? Won’t get you there. You need to make a change. And entrepreneurs leaders, CEOs are very intentional when it comes to work, they get it. They know that I need to have envisioned. I need to model myself after that vision,

but they don’t bring that same intentionality often to their health and home, or you know, their, their health and relationships. So what I talk about in the book, the three alarms is how I decided, okay, what is the best version of me look like on each of those fronts? And that’s what I’d like everyone listening to do right now.

Just ha have a thing. If you were to give the best version of you, you at your best, a name on the health front, what would it be if you were to give the best version of you, a name or a phrase or a persona on the work front, what would it be? And if you were to do the same on the relationship or the home front,

what would it be? So I gave an example of what I’ve done with myself. So on the health front, it’s not me who goes to the gym in the morning, I’m a world fitness champion. That’s who goes to the gym in the morning. That’s the person who walks through the door. And when I’m in on, in a particular exercise and I get to the eighth rep,

and I’m not sure if I’m going to get to the 10th, a little voice goes off in my head and says, of course you will, because you’re a world fitness champion. And that’s all being driven by identity because behavior follows identity. When I take a Spider-Man costume and I put it on my seven-year-old Leo, I do not need to teach Leo what to do next.

He doesn’t need to go through Spider-Man training camp. I put the Spider-Man costume on and he starts shooting webs from his wrist, jumping around, making funny noises. Right? So what it really, all I’m trying to do here is to get everyone listening to, you know, remember that you’ve already done this. You did it as a kid. You picked an identity,

maybe when you were playing, you changed into that and it changed your behavior. Same concept. You’re just remembering back to something you used to do. Every time I go to the gym now I’m wonder woman, perfect world fitness champion. Now I have that on my phone as an alarm at 6:30 AM, I’ve changed the name of the alarm. And it says world fitness champion to prompt that intentionality.

Okay, because I’ve segmented my day into three parts and I’ve chosen basically a best self identity that will power each of the segments. And so 6:30 AM world fitness champion goes off. The next alarm on my phone goes off at 9:00 AM and it says, world’s best coach, am I the world’s best at all of these things? Of course not. But that’s the version of me.

That’s going to start the Workday. How does that version of me show up and behave in the world? You know, how decisive inspiring and reliable will I be for my clients? If I’m coming from the vantage point of the world’s best coach versus just Eric and at 6:30 PM, the game-changing alarm for me, we’re all different for me. This is a game changer.

It goes off and it says world’s best husband and father to prompt the, how would the world’s best husband and father walked through that door right now? That’s the power of intentionality, right? So I’ve chosen, what does best look like on the three areas of life that matter? Most, I queue it at a particular time of day, that would most benefit from being powered by that best self identity.

And I get three massive benefits. It brings intentionality into the day. It brings wise counsel, you know, into a moment, you know, okay, what should I say in response to this person? What should I do next? Well, what would the world’s best husband and father do? And number three, it prompts, reflection, because if I do lose my cool with my seven year old,

for example, I’m not perfect then because I had something so high to measure against, I feel like a real jerk afterwards. Right. And that’s good because that’s making the gap painfully obvious and it means that I get better and better at closing it. So that’s the identity piece I’m taking course millions of notes here. I’ve already named all of my different sections of my day and who I am.

So I just I’m appreciating this and eating it up. I’m a sponge here, loving this information. I love that identity too. And it’s so true. Like when along the lines did we forget who we believe that we are rather than, you know, what the world tells us. And so, and I, and I love that. And you’re so right about the fact that as entrepreneurs,

we are so apt to believe that before in our business, but maybe not so much in our health and our personal lives, those things for sure are not the same. Maybe it’s because money doesn’t drive it. And it’s not because they aren’t as important to us. Well, maybe the health at first, you know, so I think this is super awesome.

Loving this so far. So let’s talk about productivity, the identities, EEI, and in IPA, what do you do and what do you recommend as far as productivity and how does that, why did you choose productivity as part of your methodology for obtaining people? Yeah. Great question. So, okay. So context then, you know, setting. So first we start with,

well, who is it that we want to be? That’s the identity piece. So now we’re operating from the vantage point of our best self and the three areas of life that matter most. So what do we do now to make progress? Because we’re just awesome, but we’re standing still, right? And we need to progress. We need to climb the mountain now.

Right? And so we do that through action. So that’s why we talk about productivity because knowledge isn’t power anymore. These days I can Google anything and be knowledgeable about it. Within seconds. Knowledge is not where the game is played. It’s about taking consistent persistent deliberate action. That’s where the game is played. And that’s why we need to optimize ourselves for productivity,

because we don’t want to just be taking any action. We want to take the right action and most efficiently, so smart. So there’s loads I go into in the book and productivity. I actually, it’s a big thing that, although the IPA acronym is it’s only three letters I had to do productivity planning and productivity execution, because it’s about, you know,

plan, execute, plan execute. Right. Right. And I think before you go into it, you’re an expert in this. Did you realize that I know a lot of entrepreneurs that have the best laid plans, but then zero ability to execute. Is that why in your experience of dealing this, you know, entrepreneurs, we can think of these,

Oh, this is going to be the plan. We can even set the plan, lay the plan out the steps of the plan, reverse engineer, the plan, Gantt chart, the plan, whatever it is, but then actually doing it tends to be a lot harder. So is that because we all struggle in this? Yeah. Yeah. Well,

I was a chronic over planner. I would just plan, plan, plan, plan, plan. The other thing though, too, that I noticed with myself was that I was also a world-class procrastinator and may have something to do with the entrepreneurial mindset because of our tendency to dream and to, you know, think about, you know, big opportunities and the next big thing,

it’s almost like this, you know, proneness for distraction, right. Or at least it was for me. And so I had to transform myself from a chronic procrastinator to a super producer. And, you know, we won’t have time to go into all the productivity tools, but I want to drive home. One in particular that I think is mind blowing.

So the average person loses and this, this data, I first picked up, by the way from the book, the one thing, the average person under observation loses 28% of their Workday to multitasking and effectiveness. So the person thinks that they’re multitasking in an efficient way, but what they’re really doing is they’re doing what’s called task switching, going from one thing to the next,

very, very rapidly. And that leads to a 28% loss in the day, because rather than sticking with one thing, they’re jumping around. So when they get back to the thing that they originally intended to work on, they’ve lost their place. They have to retrace their steps at the regain, their momentum, all of this leads to lost time, 28% loss of a day.

Now the book just leaves the stat right there. And I thought, hang on a second. This is like not doing that stat justice. So I took that number and I said, well, let’s generously take off six weeks for vacation in a year. So let’s do 28% loss against 46 work weeks. That means that the average person is losing 13 weeks a year,

which is an entire calendar quarter. So of course you don’t feel productive. Of course you don’t feel like there’s not enough time for everything you’ve lost a whole quarter every year Because you aren’t productive. And because you would have lost all that time. I mean, you’re playing a game of basketball and you’re going against the competition. You get to the end of the third quarter and then news to you.

Somebody says, Oh, by the way, we’ve got to tell you, but you and the rest of your team had to sit out the fourth quarter. You’re like, huh. And you’re like, well, how do we even have a chance of winning then? And they’re like, Oh we don’t. Yeah. It’s. So if we extrapolate that across a 40 year career,

that means that the average person loses an entire decade. What could you do with an extra decade? That’s like two more careers potentially. Wow. So what’s the problem here? The problem is people just jumping around too much throughout the day that in their phone disturbed their, their focus and the concentration, having too many browser tabs, open notifications coming in left,

right and center all of these lures to kind of guide us off our path for peak performance, our path for realizing our full potential that’s the issue. And so what we have to combat all of that with is developing the power of single tasking, which is a bit of a lost art, especially nowadays with smartphones angle tasking is nothing more than making sure you stick with what you’re working on for a good chunk of time.

At least 30 minutes provided there’s 30 minutes of work to do. I like to shoot for, you know, 30 minute chunks throughout my day. And then I take a break after 30 minutes. And the way you can develop the habit of single tasking is by becoming a lawyer for a few weeks. And what I mean, what I read is that lawyers timesheet their days because otherwise they don’t know where to assign the client time.

And when I thought about that, I thought, well, if a lawyer can do this every single day as part of their career, then I could certainly should be able to manage it for like, you know, few weeks. So all I did was I had four columns activity start time, end time, total minutes. And I literally recorded every single task I did from the time I woke up to the time I went to bed kind of before and after work,

I was more like grouping stuff together. You know, it’s like getting ready for example. But once I started the Workday, it was everything. So working on presentation nine to nine, 13, nine, 13 to nine 17, LinkedIn nine and 17 to nine 20, you know, Google search nine 20 to nine 23, reheated coffee and check Twitter.

And the alarming thing that it revealed was just how much task switching was going on. On the first day that I did this, I had 77 entries in my Workday. Wow. As I was bouncing around unknowingly from one thing to the next. So when you do this, it does two things. One, it raises an unprecedented level of awareness in you in terms of where is my time actually going and how often,

you know, am I switching and bouncing around? And then two, it starts to become kind of painful when you have two for the third time, for example, on a day, right. Facebook 20. Right, Right, right. It’s really eye-opening. And I could see how that would be incredibly. Eye-opening really, really fast. And gosh,

I mean, I just think that there is so much last time, by the way, the one thing is one of my favorite books of all time. And we’ll make sure that the notes to that book as well are in the show notes for this show. And I think that one of the things that you’re saying here was really, really interesting, the art of single tasking.

So when we single task and chunk our time and block calendar, a block and tackle and do those things, how fast and how much more of an increased you see in productivity in your clients that you have do that. I mean, is that like instant results that they’re seeing when they actually change these are, what are your case studies working with clients who have,

who’ve really tried to apply this. Yeah, that’s a great question. So we’re not machines, we’re not robots. And so what that means is that we can’t actually reclaim the entire 28% and then that may lead you to believe that, okay. So then I can’t actually get the full quarter back. That’s actually not true because when you start to develop your ability to focus,

it also speeds up your output for the 72%. That wasn’t an issue anyway. Right. So what I see is, well, beyond then the 28% capture, it’s almost like people are becoming twice as productive as they previously were and that’s life changing, right? Because you’re producing more with the time you have. And that suddenly gives you the time that you are yearning for when it comes to your health and your relationships.

And yeah, it’s been life-changing for me to personally, because I just work, you know, with an extreme sense of focus I’m intensely on and then intensely off. And there’s no real anxiety during my Workday. There’s so much to be said to this. Like you were saying, I mean, it’s, you guys are just going to be super excited when you get a chance to experience Eric’s book with that being said again,

there’s so many things we could talk about, but moving on to the anti-fragility, let’s talk about that and why that is so important. We were talking about it a little bit behind the scenes before we started recording. What exactly is that to our listeners who are just wondering, I don’t even know how to define that necessarily in my life. Yeah. Okay.

So let’s play a game. Let’s say that you are a shipping container, you know, and my question would be, well, what does the container or the crate, you know, say on the side, if you’re that crate, what’s your label, is it fragile? And then that means you get hit a couple of times you break. And then my question to you would be,

well, what’s the opposite of being fragile. And then you’ll say probably something like robust, you know, or strong, robust, and strong synonyms, you know? So that just means that, okay, I can kick you a few more times and eventually you break and then you might say, no, no, no, no, no, no,

no, no, no. I’m resilient. Okay. Well, by definition, that means that we can keep hitting you and you’ll absorb the shock and you’ll stay the same. It’s like, Oh, okay, well that’s pretty good. Enter antifragile. The more we kick you, the stronger the crate becomes, wow. That’s where we want to be.

Now people, when they first hear this say, okay, wishful thinking, that’s like, you know something in a Marvel movie, that’s, that’s not reality, but then you’re dead wrong because every single person, your body is a perfect temple for anti-fragility. You stress a muscle and it causes it to grow. You expose the body to germs and bacteria.

It builds the immune system. You expose tissues to, you know, small doses of, you know, ultra by light. And it actually generates vitamin D you’re already, anti-fragile physiologically your body’s already doing it without you even realizing it. So it’s hard coded in your DNA. You just need to get what’s happening in your body, up into your head.

And so anti-fragility is about realizing that the gym, where you go and you train doesn’t need to just be there in the gym. You can turn life into one massive training camp. So every moment of adversity, challenge, frustration, disappointment thing, that doesn’t go your way. It’s nothing more than a personal trainer in the gym of life, walking up to you and saying,

Hey, here’s a Dumbo. Do you want to curl it? And you can either grab the dumbbell, curl it, complete the repetition and grow stronger as a result. Or you can wimp out and walk out of the gym. So it’s up to you. And the antifragile mentality says, yeah, I’ll take that dumbbell. Yeah. And if you’re in an argument with somebody,

for example, and now they escalate the argument, all that’s happening there is that they’re saying here here’s a heavier Dumbo and you could walk away or you could stay there and you can curl it with your best self. So loads of different ways of building this mentally, you know, anti-fragility, you know, that I cover in the book, but probably the most powerful,

I mean, there’s so I have so many favorites, so hard to choose. Okay, I’ll go with this one. If you can embrace this, just this, if you forget everything else I’ve just said, and if you just embrace this one thing, even if you forget to pick up the free digital copy of the book, that’s fine, but just don’t miss this point.

And that’s in 2021. Do you want to remain amateur in life or do you want to turn pro let’s start with an amateur. So the first half of my career, I let an amateur existence by that I made feeling for me, preceded action. I needed feel like doing things in order to do them. So feeling generated action. That’s how an amateur lives their life.

And the amateur will get amateur. Results a pro knows that it’s action that generates feeling the equation is literally flipped, which means they don’t need to feel like doing something in order to take action. They take action, whether they feel like it or not. And in fact, when you really upgrade this kind of way of being or mentality, the less you feel like doing something,

the more discomfort it presents you, the more you step into it, the more you say it’s there for in that direction. I must step, you know, it’s sorta like elite warriors are trained to run towards the sound of gunfire, not a way. Right? And so turning pro versus remaining an amateur, what do you want 20, 21 to be?

And where have you been an amateur in life? And where can you develop a professional mentality and know that action generates feelings, not the other way around. Wow. Eric, I’ve never heard it explained as well as you just explained that there, thank you so much. I mean, that was just, I mean, the anti-fragility part in one of the things you said,

let me look back at my notes here. So I have it, is that the resilience you bounce off and stay the same. And so many you hear that talked about so often like, Oh my gosh, well, you need to be resilient and just bounce around and just pop off this. But what we’re talking about is, yeah, resilience keeps you exactly where you were before you don’t go forward.

You don’t go backwards. You just bounce off and you remain the same in the way that you’ve just explained that with actually changing with actually becoming stronger from each one of the blows, the pushes, the drops, whatever it is super amazing. And I love everything that you said, and I know our listeners are just really going to get a ton out of this.

Not only that that’s so generous of you to give away a digital copy of your book and for your time here on the show, this is the perfect show. So Jeff Goins introduced us. Thank you, Jeff, for bringing Eric here on the show. Jeff was a guest on the show. Oh my gosh. Like almost four years ago now in the very beginning,

when we first launched and he was right on about you being perfect for our audience and your message that you wanted to share. And I’m so glad that you’re here and this is exactly what we were looking for for honestly, for me personally, to kick off 2021, you know, we have guests on the show. I learned so much from you and really wanting to find somebody that was saying exactly what I selfishly personally needed to hear right now is an entrepreneur and a mother and a leader.

And what I would consider was a peak performer up until 2020. And now I just feel like I have been resilient and I have not necessarily gotten stronger through this. And so I will look at myself very, very closely after today’s episode. And I’m super excited to dive in more to the work that you’re doing and really appreciate your time on this show.

And so tell everybody how they find you. I’m really into reading print copies. I love holding a book in my hands, how they can experience your work, where you hang out when you are being incredibly focused and hanging out online, not all the time and how they can work with you when they’re ready to really take their business and their life to the next level.

Yeah. I just have to say April that, you know, when you say, wow, I really needed this personally. Hey, me too. You know, the reason that I’ve done all of this is not because I wasn’t born thinking this way. I had to become an expert about all this stuff because I really needed it. I needed to become anti-fragile.

I needed to become more productive. I needed to start living more intentionally. So we’re all on the same boat on that. So I just wanted to say that. So, okay. The book, if you like print copies of the book, please head over to Amazon, amazon.com, amazon.co.uk. I’m based here in the, in London, in the United Kingdom,

but either Amazon will have the book. If you head over to my website at Erik, Erik with a C Eric partaker, just like it sounds partaker.com got a free digital copy of the book waiting for you there. And I have some free three-part video training with worksheets as well, waiting for you there that will help you further embed some of the concepts in the book I’m coming out with an entire video course that I’m filming actually this week,

like over 40 different modules, all about IPA, which will be available on the website by the time this airs. And then if you’re listening and you’re like, look, I think I benefit from even just a chat, a single kind of peak performance insight session, which, which I run, you know, on a free basis with people, or if you’re like,

I need a coach or any of that, then just get in touch via the website. And, you know, we can have a chat, basically. I’m looking after, at the moment, 24 CEOs, entrepreneurs, other coaches, and they’re running everything from billion dollar businesses down to pre-revenue, you know, they’re just getting their funds raised to start their business,

but they all share the same quest. They want to close the gap between their current and best self. They want to reach their full potential and they want to do it. Multidimensionally and then, you know, my email, Eric, Eric partaker.com. So there you go, Thank you so much and we’ll make sure all those links are in the show notes.

And thank you so much for your time. I am super stoked to kick off 2021 with you, Eric and great to be connected with you. Thank you.<inaudible> Right. And that is a wrap for episode number 208 here at the Sweetlife entrepreneur and business podcast. You can find all of the show notes and the digital copy of the book that Eric’s promised you here on today’s show by visiting Sweetlife co.com

simply click on podcast. And this is episode number 208. And for those of you guys that are really ready to kick off this year with a bang, make sure to join us for commitment week 2021. It is coming up on January the 11th, totally free to join, and we are going to be covering five different aspects to reset and refocus your business for 2021.

It’ll take less than seven minutes a day. You guys it’s insane. We’ll go ahead and leave the link to join commitment week 2021, as well as the link to download Eric’s book in the show notes, or you can also just simply join commitment week by visiting Sweetlife coat.com forward slash commitment dash week dash 2021. Right? You guys be awesome. Can’t wait to talk to you next week.

Bye bye. For now