Episode 167: Online Business Launch Tips and Revenue Streams – with April Beach

This episode is for those in Phase 1 – 2 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Episode Bonuses:

Online Business Pre-Launch Checklist

COVID-19 Small Business Resource Center

Who This Episode is Great For:

  • Consultants, Coaches and Service Providers who are looking to expand your business online
  • You’re looking for clear steps to make your business transition to online
  • You’re interested in launching 1-1 coaching services virtually

Summary:

This episode is important to help save you time. I meet a lot of business owners who’ve worked hard to build the wrong kind of business. This is an unfiltered episode that lays out some tough love and inspiration to help you launch your online business the right way including; how you’ll make money, how you’ll serve your clients online, and launching products that people love. 
This show also helps you define your perfect day routine and choose the best online business that aligns with your plans because having an online business does not mean you will be working less.
 
I also give specific recommendations of ideas of online courses, membership sites and other things you could consider to add to your offering menu and why it’s important to master one first. Why you can’t set it and forget it and that you need to have an active growth plan, as well as the truth about the hard work it takes to build your business online. 

Highlights:

  1. How to choose the right kinds of online services, products, and revenue streams
  2. The two types of popular online courses people buy
  3. What a membership site is and why you might want to launch one 
  4. Important online relationships you’ll need to build 
  5. How to stand out online 

Resources Mentioned:

 
 
 


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Full Show Transcript:

you’re listening to the sweet life entrepreneur podcast Simplified strategies to grow your service business and launch a life you love faster with business, mental and entrepreneur activator a probe Age Hi there. Episode number 167 of The Sweet Life Entrepreneur in Business Podcast I’m April Beach and we are in Week two here at my house that the recording of this were actually on date number four of Corona virus locked down. My boys are restless and this is a very strange and surreal time. And there’s a lot of bad news out there, a lot of scary things that are being talked about.
And so here, the Sweet Life Company and on the podcast, we are focusing in on all of the positives, the positives from a business standpoint and the positives from a personal standpoint. There is beauty from the ashes. There’s a silver lining to this, and so that’s what we’re going to talk about here on today’s show and is a business. We’re really striving to focus on those things also, it puts us in a very unique situation because my company’s expertise is developing online businesses. The podcast is dedicated towards small businesses and entrepreneurs who are looking to launch your service is and grow your company online in.
So there is certainly a silver lining in this, that this particular podcast is strategically designed to be pouring into you as an entrepreneur right now in the state of the world that we’re in. So I hope this show is a blessing to you. And I hope that you use the free tools and business strategies that we have here to grow your business online because there has never been a more important time to do that. If you and I don’t know each other yet, I’m April Beach, and I’m super glad that you’re here.
You can get to know me more by cruising over to sweet life co dot com. In the meantime, this is what you can expect on today’s episode. We’re diving in, and I’m actually giving you a pre online business launch checklist that goes along with the teachings I have on today’s show. The idea behind this is that many of you who may have not launched your existing business or brought a new business online before are in the process of doing it in I know that there is a rush to get online.
I understand the importance. I have kids, I have a home. I have people that I love to take care of this well, it’s a very scary and surreal time right now that’s happening in the world until I understand that there is a rush Tau launch your business online. With that being said, it’s my intention to make sure that as you bring your business online, you’re doing it mindfully in a very smart way that works with your life, aligns with your profit plan and establishes your business in your brand as the leader.
So on today’s show, you’re going to get the business training, and I have a complete online business pre launch checklist for you to download. You can cruise over to the show Notes for this, which are found at Sweet Life podcast dot com forward slash 167 On top of that, I have also partnered with my good friend, who’s also been a podcast guest here on the show back in 2019. Elizabeth McFadden Elizabeth is the cofounder of Novella Brand House out of Kansas City, and they are the ultimate branding and marketing Ninjas,
Sweet Life Company. My business and this podcast, a novella brand house, have partnered that we have created a completely free cove in 19 small business resource center that I want to make sure that you guys know about You can go right away to sweet life. Coat dot com Ford slash cove It small business. Now I know that you might be busy and maybe not able to write that down. And so I will make sure that the link to the Free Cove in 19 Small Business Marketing, an online business development resource center,
is available to you in the show notes again. So the on Lee you’re all you need to remember is cruising over to sweet life. Podcast dot com ford slash 1 67 This resource and the online business prelaunch checklist are all totally free for you, and we’re talking marketing training’s how to create an online content counter and things that both of our companies actually usually charge a lot of money for. We’ve made them all free to you to grab at this cove. It Small business resource center again cruise over to the sweet life podcast website,
and we’ll make sure that we’re getting those in your hands. Okay. On today’s show, we are specifically talking about four things you should know before launching your online business. Online businesses are the new frontier of entrepreneurship. We all know that I’m not telling you something you don’t know. But how are you going to build your online business in a way that it’s still gonna work with your family in a way that you feel like you are doing a good job strategically positioning yourself with what other online businesses air doing and meaning your client’s needs?
Those are a lot of things to think about watching your online business. It’s very different than just launching your business when you get into the point of launching the online part of your business or online service is there are quite a few different things that you should be thinking about ahead of time so that you don’t waste your time and we’re gonna talk about four of those things that you should be thinking about ahead of time on this episode. So if you’re new here, this is the drill. If you are one of my fans,
it’s here all the time in my followers again. I appreciate you so much. So just bear with me while I go through this because I want to make sure this is really great use of your time. If you’re new to the podcast, I cover three questions in the beginning. So you know if this is a great use of your time. Number one. Who is this Episode four Number two. Why is this important? And Number three, what can you expect to discover or learn? So here are the answers to those questions.
Number one This episodes is for coaches, consultants and service providers who are looking to expand your business online. This means that you’re looking for where to start in clear steps of what you should do first before you make that transition that jumped online. This is also for you if you really have not had a one on one in person service business before, but you want to get into launching an online business or online coaching or consulting service is why is this important thing is important so you don’t jump in blindly because if you don’t do your homework and you don’t know the answers or the thoughts and strategies that I’m gonna bring forward in these four different things I want you to be aware of.
Then you are gonna waste your time. And time is money. So don’t waste your money. You can expect that I’m going to download you on these four different areas and topics that I want you to be aware of.
And I’m going to be really honest. This is going to be pretty unfiltered. And I’m just gonna lay it out there and tell you exactly what I want you to be aware of with each one of these four points.
So there’s gonna be a little bit of tough love in here, and then there’s going to be hopefully a lot of inspiration and learning from some of my mistakes.
I’m gonna share those with you and a really quick note of you are one of my established listeners. You know that I tackled the episodes by phase of business you’re in.
So this particular episode is for those of you who are in my lifestyle. Entrepreneur roadmap phases one and two.
If you’re interested in taking a quiz to find out where you are simply visit sweet life co dot com aboard slash Quiz.
So you want to launch an online business, join the club. Here are four things that I would like you to be aware of.
First number one. How are you gonna make money? You need to know your business model. And what will your revenue streams be?
What will they look like? How are you gonna bring revenue into your new online business? So I’m gonna give you a sample of different types of revenue streams that you can consider for your business and break them up into three different categories to help you understand and kind of wrap your head around this a little bit more.
So the first revenue stream is selling service is or selling digital products. So if you’re a coach or a consultant,
this could look like creating downloads or templates to be sold. Maybe you want to create a workbook to be sold or a planner.
There are a lot of entrepreneurs that are creating these in really amazing planners for other entrepreneurs. I love them.
I’m such a sucker for those. They’re making great money doing it. Their specialty is creating planners. So that is certainly one area If your coach,
our consultants and you want to make money through digital products. If you’re a service provider and you want an online business than you could bring in revenue by creating graphic design result based products,
whether it’s logo design or PDF design or slide design, you also could be doing ah website design and anything that the delivery of the product is digital.
The results of what you’re creating is also a digital result. So those were two examples of how you could make money with your new expanding on my business through digital products.
Granted, there are so many others you can do social media design. Do you have the list goes on and on,
depending on what your specialty is, You can also consider creating beautiful, like signs and paintings and different things to be sold on etc.
And it’s still considered an online digital business. So I just wanted to mention some of those again. If you’re a coach or a service provider consultant than digital products is,
a revenue stream would look like downloads, workbooks, graphic design, Web design, anything that the result is digital based or a settling of that service or product is digital rather than meeting with somebody one on one and face to face or selling it like an art and craft show or something.
A second example of how to make money online is specifically for those of you guys who are coaches, teachers or consultants,
and these would be to launch an online course or perhaps to offer instruction through teaching webinars. Now there are two different types of online courses that you can consider watching,
and we are going to dive too deep into these because I don’t want to dump truck you with too much information.
But there are basically two different types of online courses. One is known as Evergreen, and that is the type of course that you would create and you’d pre record and it would be available all the time.
Anybody conjoining it, it’s on demand. They could just jump into your course whenever they find you and whenever they’re ready.
And then the other type, of course, is one that’s more of an open enclosed car course. So it is only open a couple times a year,
if that, and there’s a lot of marketing a lot of hype around when you open up the list for people to join that.
And then there’s a very hard deadline for when you close the doors to that course. And then the course begins and everybody works together through the course,
usually at the same pace. Those are two different types of options you can consider as faras only courses you also might want to consider.
Teaching live in live is a great way to connect with people. There’s so many different ways to offer live training’s.
You can do live webinars through like Zoom or go to Webinar. You can also do live like Facebook,
Live Training’s within a closed private community. And then the third opportunity for you to consider is like a membership site or an association.
A membership site is a little different than an online course, because a membership site is something where you need to make sure that you’re constantly nurturing your members.
There are always people joining and some people coming in. There’s kind of this ebb and flow off the members that come in and out of your community,
so it’s always important to be creating at least like one new training in a month for them, or,
you know, they have perhaps a core content that they come into. And then maybe you could even charge more and do a smaller upgrade for them To get the newest latest training,
you could have membership levels. There’s so many different things to consider with the membership site, but it is a little bit different than just a straight cut and dry online course.
It doesn’t have that beginning point in that completion point. As an online course, Teso membership site is something that’s a bit longer of a commitment for you.
So I just want you to be aware of that. And the same is true of about creating an association because you have members in your association that you need to nurture and you need to keep supporting.
So going back to question number one, you need to know how you’re gonna make money, and I want you to fully investigate every single one of the opportunities.
But I also want you to consider going back to that vision. What is your vision for your business?
What does an Every day we could look like owning and running your business. Do you want to have more contact with your clients?
Is something like a membership site where you’re constantly connecting with them in meeting with them and having relationships with them?
Is that something that that you like? Word. Are you thinking maybe like an online course? You can create more passive income that you can create more income that you work really hard in.
I am going to tell you that launching online courses a lot of work. It’s worth it, but it’s a lot of work,
you guys, and so you know you’re gonna do all that work up front. And then there’s also the marketing in the list building that goes around that.
But is that something that’s more your style? You know, I personally I I love online courses because I don’t have the capacity based on how I designed my life to constantly be in a membership site all the time.
But then, of course, I make up for that because I have a really great online Facebook community.
So I do get to have those relationships that I want, and they just look different than they would with a full blown membership site.
So there are so many options for you. I wanted to give you a brief overview of each one because you do need to make a choice.
And once you make a choice, please start with one master, one of them. First, I would not go out wanting the launcher on light business with trying to do an online course and a membership site and creating a downloadable digital product.
Yes, I want you to have multiple streams of revenue, but you do need to do one of them well in.
So in order to do things well, I want you to make sure that you’re really just having opportunity.
Given yourself that opportunity to focus on one of them at a time. Okay, The second thing I want you to be aware of before you launching your online business is how much you’re going to be working online Does not mean that you are working less.
If you thought that or if anybody told you that, then they’re not telling you the truth. Yes,
you can make your own schedule. Yes, you can choose to only work 20 hours a week, but when you’re first getting your business started and you’re developing your online courses and programs and materials and service is and everything that you’re gonna be offering,
including your brand and making yourself visible to your ideal clients. It is a lot of work, you guys,
so if you launch it, they won’t come. I have so many clients that are like, Oh,
I can’t wait. I, you know, work somewhere, and I can’t wait to just finally launch my website or I can’t wait to just,
you know, finally get my course up and running. And then it’s like crickets. So I want you to be aware of the fact that it takes a lot more than just showing up on the Web in order to make money online.
Online has more moving parts than you’re in person business. And as you get into this, you’re gonna discover it.
So let’s make sure you have a plan for how you’re gonna manage that. Moving parts in your online business look different,
though, than they would if you’re meeting with somebody one on one and giving them nutrition, coaching or if you’re a doula and your meeting with them one on one,
and in helping them prepare for their baby that it looks a lot different when you move your business online,
your work time shifts. So it’s shifts in that you aren’t necessarily working in your business so much. But the amount of time you’re working on your business is actually going to increase,
And this is gonna look like new types of relationships that you need to build. You’re not gonna have an opportunity as much to connect with people face to face and build those relationships.
So the relationships that you are now gonna build our very intentional and sadly, they take a little bit longer to take root because you’re not seeing somebody face to face.
And that’s obviously what’s gonna happen when you weren’t physically with somebody is building that relationship. In that trust,
it’s going to take a little bit longer. And these relationships, certain referring to are not only to your new clients but to new business colleagues and affiliates and influencers.
So when you launch this online business after your website is up because I want youto have your your brand represented well,
before you start reaching out in saying you know what you do to these potential clients. I want to make sure that you’re at least your splash pages up,
and then you haven’t opt in and your brand is is well represented. You don’t get a second chance to make that first impression.
Then we need to dig into the relationship building inside. So you’re gonna build intentional relationships with your fans and with your new online friends.
And these relationships take work, and they take time. Now, I’m not saying that you’re not gonna have face to face contact,
and we’ll talk about that in a second. But you have to create this optimal lead magnets to attract people to you.
And then after you’ve created that there is a period of time and work that you are gonna need to put in to get your information in front of your ideal audience in order to grow your list and to grow your amount of followers in one of the most powerful ways to do this is to get other businesses and other influencers to tell people about your business.
But one of the ways to get other businesses and other influencers to tell people about your business is develop relationships with them in those relationships take time,
they take trust and they take time. So if you’re working backwards, it looks like launching your business,
being clear about what you’re offering and then connecting with other people that you may need to mentor you to help guide you through continuing,
develop your relationship and then also putting your business out there so that others can share your business with their fans in their followers.
And these things do take time. They take time in the number of hours that you will need to work each week because the more you work,
I will say the more that you get done, that might not sound very popular. But the more time you put in,
the more ground you’re gonna cover, it also means that the summary is basically me saying when you launch your Web site,
you aren’t just going to be plowed over with people dying to join your online course. That is a lie.
That’s not gonna happen. You have to grow your list and grow your influence and grow your brand. The only thing I want you to know about online businesses is that you can’t stop connecting with people,
face to face. I told you I’d be honest with you. And so here this is me being honest.
I suck it connecting with people face to face. I say that online business and working at home gets lonely and sometimes that it does,
but not very often to me. I’m actually pretty good here in my office and then going to the gym in the morning and seeing my very small circle of friends.
I don’t need more than that. My body, my mind doesn’t need more than that. However, I’ve really learned in the last two years that my creativity does,
and that been ordered to continue bringing my business to the place that I want to bring it to. I need to surround myself with other people that I allow to speak into my business and speak to me and mentor me and guide me.
And really, those types of relationships are built best by that face to face connection. I might meet them through a digital online mastermind or an online community or an online Facebook group.
But in order to really facilitate those relationships, I need to start taking the time to invest in being with them face to face.
And I have started to do that in the past two years. And what’s happened to me professionally in my development and in my business is night and day from all of the years that I was like in the trenches of being in my office by myself.
So I just want to be honest with you and tell you that it is important. It’s a new development for me in the last couple of years.
How important that is in that even though you are going to launch your online business, you still need to develop these face to face relationships with mentors and influencers and people that you will allow to come around you as a community and speak into your life and into your business.
Okay, Number three, how are you going to master the technology? You guys have heard me say I kill technology over and over again,
and I totally d’oh, but I want you to have my philosophy. I am prepared that I am not going to be scared.
That is my philosophy. Be prepared to not be scared for technology and is it going to die? And it’s something gonna go wrong like the 1st 5 times.
Yeah, totally. So I kind of set my bar pretty low when I get in there. And I learned a new software.
I am going to suck at it and it’s not gonna work right? And so there I’m gonna have those phone calls where I’m calling my husband or my friends and just saying I’m killing this.
I can’t do it. And I’m to the place, and I want you to be at the place where you need to hire somebody to do the tech stuff for you.
You don’t have to be a tech wizard to have an online business Hire help Hire it out. If you aren’t in place yet where you can’t afford to hire it out yet.
Then you’re gonna have to, you know, figure it out. But the reality is, is be prepared that you’re not going to be scared.
You’re gonna master the technology. And so you have to set aside the time to tackle that learning curve to master the technology.
In order to master your technology, I want you to do your research and I want you to choose the right website platform before you ever launch.
Don’t launch because a weekly site is cheap. Don’t choose Oh squarespace site because they have really beautiful templates and you can do it yourself.
And honestly, don’t even choose a WordPress site because you’ve heard me say on here, I would totally recommend one with a wordpress dot org’s site.
That is not why I want you to choose a site. I want you to sit down, go back to number one,
figure out what you’re going to be delivering and how you’re gonna be delivering it, whether it’s in courses or products.
And take a look at the big picture of what you’d like to deliver online and then choose the best website platform that is going to deliver you the capabilities to do that.
That is step number one. The second thing I want you to know is technology is becoming more and more simple every day.
We have online videos. They have amazing technical support. So if you’re struggling with something like lead pages or active campaign or convert kit,
call them and ask them and choose the technology based on the support and the help that you need. It doesn’t have to be all about all the bells and whistles.
The most expensive one isn’t the best one for you necessarily. So go with what you can do. Because if you can’t do it and you can’t master,
it is not gonna do you any good anyway, right? So choose the technology that if you have to master it yourself,
then you could master well in the beginning. And then once you have an opportunity, go with a technology support person.
Attacked Guru, one of those wonderful people that just loves to master in mold technology, toe work perfectly to your benefit.
And the some of that I’m just telling you, don’t let the technology scare you. Is it going to be easy?
No, it’s not gonna be easy. Is it worth it? Yes, it’s totally worth it. And you can do it.
I’m gonna put a link in here to the technology that I use in the software that I use to house my website.
I’ve gone through so many different online course software because I’ve had online courses since 2008 on, and so it really has been a long journey of transitioning through multiple different software options I’m in order for me to find the one that I love now on the one that works for me.
Now, you now need to find what works for you and number four. You need to know how to stand out.
So the fourth thing I want you to know before you launch your on my business is how you will stand out.
And here are my suggestions for you. The first thing is to be your brand. You have to be your brand.
Not everybody’s gonna like you. And you shouldn’t try to be somebody else. This is something that is incredibly easier said than done.
You absolutely deserve an opportunity to build a business. That is the representation of the brand that you want to put forth and your ideal clients.
Because you’re in a perfect world developing your brand for her, for that ideal person. She is gonna love it,
but everybody else might not. And that is okay. I don’t want you to be afraid to niche down.
I don’t want you to be afraid that you are narrowing your audience. I want you to know in your heart who you serve specifically and I want you to be that branch.
And let me tell you a little quick story. An example of this One of the first areas of consulting that I started specializing in was the maternity industry.
And I became an expert at launching service and consulting business in maternity industry. So I was an expert at launching businesses for Obi Joan’s in maternity concierge and of the,
you know, private our ends in anybody in the maternity field because I was so niche specific. I never advertised.
I never did. Google AdWords high never, ever spent a dime marketing my business, and it was always a constant stream of income because it was so clear on who I served in what results that they would expect was I afraid that I wasn’t going to meet the needs of somebody who wanted to do something else back in 2008?
Absolutely not. I was totally dead set on serving only the maternity industry and coaching and launching those businesses.
So there is power. There’s massive power in niche ing down. Now my niche is obviously changed. I launched coaches,
consultants and service providers who want to reach that 20 hour work week business model. That’s what I do.
That’s not what you need for me. That’s okay, but that’s what I do. I want you to get that specific as well.
Don’t be afraid to be authentic. And don’t try to please everybody. And then the other thing I just want to make sure that you’re aware of is that you need to be consistent.
You need to be consistently in front of your audience, often being online. There is a footprint that will be there forever.
People can look back and see how often you posted when you posted what you posted, what you were seeing on your block.
So you have to create a plan in which you are going to be consistently showing up. It doesn’t mean you have to show up every day,
and it doesn’t mean it even has to be every week. Just start consistently. If you can only blogged once a month,
then commit to blogged once a month. If you think you can do it twice a month and then commit to do it twice a month but don’t fail at that,
that’s when we get into misrepresenting your brand and people will question your trust and whether or not your business they want to work with subconsciously because of the fact that you weren’t consistently in front of them.
So I just want to be honest with you about the fact that it’s going to take consistent communication with your audience for you to prove that you want to serve them and for them to notice you,
especially with all of the images in all of the things that are being thrown at them. Currently four online businesses,
they’re getting so many messages, so many images, so many different things, air coming at them all at once.
So that’s what it takes. And I wanted to be up front with us because so many of you guys are ready to take that jump,
and it’s so amazing. This is what you have worked for it. This is what you’ve wants your business and taken your ideas and brought them forward for to this point where you get to now share it with the world.
So let’s make sure that you’re going into with eyes wide open again. What are we going over first thing is,
how are you gonna make money? How are you going to make money? You can do multiple different streams of income.
But let’s make sure that you’re picking the one that you want to start with first and that you are putting out a great product number to know how much time you’re gonna be working.
When you’re first getting started, you are not gonna be working less hours. It takes awhile to build the business to the point where you can scale it back to that 20 hour work week.
That’s the truth. Launching and growing and scaling your business is a journey Number three. Be prepared to not be scared by technology.
Technology does not have to scare you. It’s getting simpler. It’s getting easier to master. It’s getting better and you are ready for it.
You can do it. If I can do it, you can do it, I promise you. And number four,
I know how you’re going to stand out and be willing to be true to your brand. Don’t try to be somebody else.
Don’t try to compete with somebody else. Don’t try to serve everybody. Know who you serve. Why you serve that person?
What your purpose, What your mission is and how you are going to communicate it and then communicate it consistently.
All right, you guys, that’s a wrap. This was episode number 167 And so all of the resource is we mentioned the Corona Virus,
Small Business Resource Center and the business Launch Check list, including the online business software that we use so that you can copy and just check it out for yourself.
If you like it, you can find all those in the show notes for today’s show by visiting Suite Life podcast dot com forward slash 167 And before we go,
I just want to leave you with an encouraging word and then give our listener of the week a shout out.
We’re in a super uncertain time, a very surreal, very strange time where our faith is tested, where businesses air tested and where we grow.
We have been called into leadership. I believe you’ve been called into leadership. That’s why you’re listening to this show.
And so thank you so much for being here, and I just want to encourage you that we’re praying for you and as a community of global community of women business owners together we will pull through this.
Our hearts go out to the families who have lost our hearts, go out to people that are suffering and just together as a community.
Let’s just all agree to listen. Lift them up in prayer and support and everywhere we can, and that starts with helping our neighbor’s.
That starts with pouring into other businesses as you continue to grow yourself. Just like Henry Ford said. If everyone is moving forward together than success takes care of itself.
And before we leave, I want to give a shout out to Shannon Baker. She is the owner of socially savvy V A and the creator of the upcoming podcast called the More than Capable Mom.
Preneurs. Shannon’s an awesome Lister, owner of this show. She messages a ton back and forth with us on Instagram,
and we love her because she is a systems geek. So her company again is socially savvy. V.
A U confined her at socially savvy via on instagram and online Shannon. Thanks so much for listening to the show and creating Amazing service is the poor into businesses.
All right, you guys have a fantastic week. Be blessed. Be well, talk to you again soon
That’s all folks!

Episode 161: How To Build A 6 Figure Coaching Business While Working 9-5 – with April Beach and Luisa Zhou

Luisa Zhou SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Who This Episode Great For:

  1. You’re working 9-5 and want to launch your own business and break free but you don’t know-how.
  2. You want your own thriving 6-figure coaching business.
  3. You plan to keep working until your new company takes off.

Show Highlights:

  • 3 simple steps to launch your new business while still working your 9-5
  • What you can offer and sell while still working your full-time job
  • How to grow your email list while you’re still working
  • How to serve clients while still working
  • How to get over the fear of charging higher fees in the very beginning

About the Guest:

Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches people how to leave their day job and start their own six-figure plus business working for themselves.

Luisa’s helped thousands of students, including health and business coaches, designers, copywriters, and consultants, to launch their own businesses that generate anywhere from 30K to 100K in less than a year.

Luisa’s advice has been featured in numerous online and print publications including Forbes, Inc, Entrepreneur, Success magazine, and more.

Take Action with Episode Bonuses:

Luisa Zhou’s Free Gift | Your 9-5 Escape Velocity Plan Ready to leave your 9-5? Download the free step-by-step business launch calendar Join the SweetLife Facebook Community

Resources Mentioned:

Louisa Zhou’s Website Louisa Zhou on Instagram Join SweetLife Launch™ – 90 Day Business Launch Mentorship

April Beach on Instagram The SweetLife Entrepreneur Podcast on YouTube

you’re listening to the sweet life entrepreneur podcast Simplified strategies to grow your service business and launch a life you love faster with business, mental and entrepreneur activator a probe Age. Hi there. And welcome back to the show. I’m April Beach lifestyle business development expert for women, and you are in the right place, especially if you’re ready to grow your business, continuing to grow your business and you want to leave your 9 to 5. Today’s show is about how to build a six figure coaching business while still working your 9 to 5.
And this is a perfect episode for those of you guys who are in phase one or phase two off my lifestyle Entrepreneur Road map. My lifestyle entrepreneur system. That is a five step process that takes you from the idea of having your business all the way through arriving company. That gives you a lifestyle freedom. And if you don’t know where you are in the Lifestyle entrepreneur road map, then cruise over to sweet life co dot com forward slash quiz. Or you can simply text the word Sweet life, which is one word to the number 31996 and you’ll be sent a short link where you could take a short self assessment.
And that’s gonna tell you exactly where you are right now in business development, and you’re going to get the complete map so you’ll see the whole entire overview of where you’re going and a list of what you should be working on right now. So again, this episode is for those of you guys who are in face one or in phase two of my lifestyle Entrepreneur Road map. This is also a great episode for those of you guys. They’re still working your 9 to 5, and you want to launch your own business.
You want to break free and you don’t really know how. And here’s what you can expect. At the end of listening to this episode, you’re gonna know three simple steps to launch your new business. While you’re still working your old job, you are gonna understand what you can offer and sell While you’re still working your full time job, you will know how to grow your email list while you’re still working your full time job. How to serve clients, which is tough, especially when you’re still working here full time job,
and you’re also gonna know how to get over your fear of charging high prices in the very beginning so that you can, in fact, realistically replace your full time job. But before we dive into today’s episode, I want to make sure that you have an opportunity to join Sweet Life Launch, especially if you’re looking for support and a step by step plan toe. Leave your 9 to 5 Sweet Life Launch is our signature business launch program for women Just like you. It’s a 90 day business launch program with coaching private mentor ship group Mentorship.
Plus, you get an extra month of support, so it’s actually a four month program that gives you the exact steps toe. Launch your six figure business and leave your 9 to 5. No more being lost or confused or not knowing how to start or what to do or what’s a good use of your time. Sweet life Launch is my signature program, and it only opens a couple times a year, and that program is opening here in the month of February. If you’re listening to this podcast live visit Sweet Life launch dot com For all the details in today’s listener,
shout out Goes to Jamie, Fight with Jamie Fight Nutrition Jamie, thank you so much for being crazy. Amazing faithful listener of this podcast for showing up to almost every single one of our Instagram lives for connecting with us. Commenting on our stuff in sharing this show faithfully, You guys check out Jamie Fight Jamie Fight Nutrition Jamie is also ah, private client of mine. She’s been in my private business mentorship program and in Sweet Life Launch and this woman is a go getter. This woman is one of the hardest workers I have ever met Mom of four daughters and she just released her first book.
So, Jamie, thanks for being an awesome listener. And if you would like a shout out on this show, just leave us a review on Apple or on our Facebook page, and I can’t wait to highlight your business as well. Okay, on today’s show, we have a really awesome guest. Louisa Joe is here, and I loved talking to her because everything we talk about, she followed this step to a T. Louisa Joe is the creator of the employees to entrepreneur system, which teaches people how to leave their do don’t day job and start their own six figure plus business working for themselves.
She’s helped thousands of students, including health and business coaches, designers, copywriters and consultants launch your own business that generate anywhere from 30,000 to $100,000 in less than a year. Her advice has been featured in numerous online and print publications, including Forbes, Entrepreneur, Success Magazine and More So. Welcome to the Sweet Life Entrepreneur Podcast Louisa, give yourself an intro here. Somebody knows who you are. Yeah, thank you so much for having me. So, guys Super brief intro About six plus years ago, I was in 95.
I was struggling Thio replace my income and build my own business. And through a series of mistakes and lessons which we’re gonna talk about today, I took my job skills at the time in digital advertising and use that to build a coaching business which broke six figures before I turned in my notice. After that, people start asking me, Hey, how’d you do it? And I I was thinking, you know what? It took me so long, so many mistakes. I’m gonna help you. And so that gradually transitioned to my current business,
which I’ve been in for going on 56 years now. And what I do is help people go from employee to entrepreneur. So awesome. Great. We’re gonna get dive through this system here today. Let me ask you a question. What did it feel like? Still being in your job? Like, what were some of those initial triggers? When you’re like, I have got to get out of here, let the heck am I gonna do because we are talking. I mean, in the grand scheme of time,
this is a short period of time. But in online business, this is a long time ago in a galaxy far, far away. 56 years ago, online business was just, you know, up in coming. And a lot of people in online business now have only been here for the last 24 months. So when we’re talking five or six years ago, how on earth did you come up with this idea? Because still very few people had this business model agreed back then, coaching I what I remember.
So before that I spent two or three years thinking, you know, I need to leave. I needed a have more control. I don’t want to be like in another 10 years like my v p s v p pushing like doing power points in the same old same old. Yeah, but like you said, drink time coaching was not really that comment of a thing. And so all I saw, the only examples were like, you know, do you affiliate stuff or, you know, learn to be a copywriter and make a few $100 a month.
And I was sitting there thinking, There’s no way that could replace my income. I’m gonna have to go,
I don’t know, moving with my parents or something on I. I wasn’t going to do that. And so I just remember researching so long.
Just Google searches. Whatever I could think of online business, you know, leave job, whatever. Until one day I started seeing coaching,
I can remember the first coach I saw. It was, I think was very gradual, like I didn’t hit me the first time I saw some Microsoft Excel coaches.
I saw some career coaches and I tried doing that a little bit myself and I got some clients through those which made me realize,
Oh, whoa, coaching is a thing. And then I saw one or two people who said, Hey,
I built a six figure multiple, six bigger coaching business. I thought, All right, I can do this to let me figure this out So it’s a very gradual process 11 and I want a diamond more to the emotional side of it,
because I think it’s so important. But let’s dig into the strategies first. So somebody’s in there 9 to 5 job,
you know, They’re thinking, Oh, my gosh, this is me. She’s speaking my language, but I don’t know how to exit out here.
You’re gonna walk us through those steps today. So Step one, you actually say, Start with the coaching itself.
Talk a little bit about that. Yes. So the key is with building a business while in your job,
you need a few things. You need something that is relatively higher value, so you don’t need to sell like 1000 products every month to replace your income.
You also need something that allows you to do it while working a full time job so it can’t take 80 hours a week on the side.
So what I did was I realized, OK, the coaching model fits beautifully into this because if you start out,
you sell something for 1000 1,502,000 or more, right? You. Let’s say you need to make $5000 a month,
or for me it was a little bit higher. Let’s say 10,000. Alright. At 2000 pop, five sales a month gets you to 10,000 month.
That’s doable. It ISS so really just taking. The number’s not building this big, huge thing, but just being really clear about what you’re offering and actually start with coaching people in a higher price,
usually to start out. Is that what you’re recommending? Yes, exactly and what this also does. It makes a massive difference because then when you are starting out,
you’re not relying on a beautiful website or how good your copyrighting remarketing is because no one starts out good at any of those.
All you’re doing is talking to people and sharing with them what you know and helping them so that they understand.
Oh, this person’s legit. They know what they’re talking about? I trust them enough to hire them,
right? And what I think is so cool about this is so most new entrepreneurs there sketched out about charging higher prices.
But the fact of the matter is, if you actually want to leave your 9 to 5 job, you need to create a valuable offer and you need to position yourself is valuable.
So the technical truth is by starting out with a really well priced coaching offer, you kind of don’t have anything to lose,
right? If somebody’s like, okay, I’m not paying youth two or $3000 you know, No big deal.
You, right now you want to get out of there, but you still have your job. It’s not like some other entrepreneurs were like,
Oh my gosh, I have to sell this program where we sea establish entrepreneurs like cutting their prices down if you’re still in your non.
If I Is it fair to say, start where you want to be exactly. I love that you said this because it’s such a flip toe.
How many people in John ob stink and how I thought to where I thought, You know, I need to be out.
I need to be out. But that’s the truth. I came to gradually realize. Oh, yeah.
If I don’t make a sale, it sucks. But I’m still gonna have food on the table. I move,
but I have a roof over my head. Right. So let’s make the sale with the perfect client.
That the price I want to sell it for. I think that’s so awesome. Okay, so and the second thing you talked about is leveraging groups.
So what does that look like when you’re new? A ce faras to coaching a consulting? Yes. So the beauty of starting with coaching people one on one is you know what?
You know, whatever that is. Health, relationship, career, whatever. Any industry, whatever you know,
however, what you don’t know is how other people will respond to the way you teach, right? So things that might seem super obvious to you.
You could have a client saying, Well, what can you slow down and talk me through it? So coaching a handful of clients one on one helps you develop your process for communicating what you know to them and helping them get the results.
And then after just I started seeing the systems and the parents after I would say about three clients, so it doesn’t take that many.
What you’re able to do is say, Okay, here’s my system and then transition into a group type model,
which were essentially, you still can do a lot of one on one coaching, but the biggest bottleneck for one on one.
Coaching us after you having to do like one call a week per client. You group those calls into one group call a week.
So you’re allowed. You’re able to take on more clients while spending about the same amount of time. And then,
instead of spending that called teaching the same material the time you can say, Hey, here’s this Google document I put up that I created through coaching my one on one clients,
right? I love that, and one of the things that we didn’t mention here, and I think that we need to hit on is you’re talking about building a business that somebody already has a skill in.
We have a lot of listeners that are trying to launch a business, and they’re also trying to launch a business in a new skill set.
Yeah, super hard. It’s definitely doable. Listen, ladies, you could do whatever the hell you want to do,
right? You can do anything you set your mind to. But what leases talking about and what you did is your first coaching business.
You launch by coaching other people with the skills you were doing at work. Yes, and I love that we’re talking about this because look,
even back then, I knew I wasn’t going to spend the rest of my life talking about adds it just did not appeal to me over what I thought about was at the time.
What’s my primary goal? It wasn’t necessarily that Build a business that I was gonna do forever. It was to build a business I enjoyed enough.
And that gave enough value for Mita be able to replace my income. And then you couldn’t say Okay,
What’s next? Exactly? Okay, that’s super cool. All right. And so in step number two,
we’re talking about scaling, right? So it’s creating this first course courses, air really popular. Not only are they popular,
so you have to identify that we’re kind of in this little bubble here, even though we think we’re in this huge world that saturated you guys.
When we’re talking about online business, we’re like, not even a drop in the bucket to what online business will be 5 10 years from hell.
And so people don’t really speak this language. Courses in membership sides and all those things are common to those of us that are in this space.
And for our listeners, they’re either very commoner. They’re becoming more common. But, you know, toe outside people that are not in the business online business,
space courses, air still like, Oh, wow, I can take an online course to learn how to do,
you know, Facebook ads. Or I can take an online course stiff, you know, learn how to meal plan on Sunday night or whatever in so courses are not saturated.
I say this to save courses are not saturate, and they’re an amazing way to skill your business. And so what you did is you created the course like what kind of course did you create And how did you roll that out when you were still working?
Yes. Okay. So something I’m gonna share both how I created it. And then like we were talking about earlier How I do not actually recommend that exact thing anymore.
So what I did was I took just like we talked about the stuff that I had put into documents from working with a handful of clients.
And I basically put it in your course. And it’s important to note I didn’t put up a fancy course website or anything like that.
I basically had some Google documents and PDS and put people into a Facebook group. And I knew that was gonna be great because I only charged a few $100 for it.
But also, I knew the value was gonna come from me showing up and basically like providing so much coaching and value,
just two people that they wouldn’t care. That wasn’t fancy pediatric or sight. And so I sold my first course that way.
Now, as we were talking about earlier, I hustled my butt off cause I didn’t know better. And I did an open and closed cart.
I said, Okay, I’m gonna start on the state after this day. You cannot buy it. And so I I just talked to so many people.
I you know, I made some sales, thankfully, but it was really stressful. So at this point,
what I recommend is a slightly different thing where you do the same, you know, systematize ation group coaching course material,
but do it in ongoing enrollment. So there’s no stress for all. I have to make this many sales by the state,
right and love that and and I’m I’m really glad you hit on that. Thank you so much because there are these open include,
like, I don’t recommend open and close launch courses for entrepreneurs that have, you know, kids and that you travel a lot.
There’s just really a lot of pressure and last year, doing like a big affiliate launch. And those were really for signature courses and not what you’re talking about here,
which are foundational courses. It’s really hard to fill a course if you’re a new entrepreneur. And so I’m glad that you should,
on the difference between just having it open for people to join as your business grows versus being like OK,
No, you’re out. And everybody is like putting all your eggs in one basket during one point in time.
Okay, so one of the things that I want you to hit on is your strategy for building your business to $1.1 million in sales in the 1st 11 months.
How exactly did you do that? Yeah. So basically, I did what we just talked about not recommending doing,
but again, there was a very specific situation, and I also again didn’t know better. So I worked with what I knew,
which was I’m good at connecting with people. When I do a live stream or a video, they connect with me Really?
Well, my content starting to gain traction. And so I did a massive course launch, and I went all in.
I don’t have kids, so yeah, putting that right out there like literally joining my launch. That’s all I did.
And I did a big program launch, and, you know, before I tested a few smaller launches,
so I knew my numbers. I knew how much to spend on cold traffic, my existing audience. If I was gonna have a Phillies,
I had all of those things mapped out. And so through one really big course launch, we ended up doing about $800,000 in sales.
That was the result of having like a first A $10,000 loans than $100,000 launch and then scaling it up.
And then those previous launches in that year. Plus, my coaching brought me to over 1.1 million. Yeah,
that’s so awesome. It’s so impressive. So for those people that are still listening to the 95 they’re like,
they’re in the 95 they’re listening to this, they’re like, OK, I don’t need to be at 1.1 million Know what Oh,
I need to do right now where I am Obviously Step one, We said, start actually coaching people.
You talk about creating this first package, and we talked about that and making sure that first packages is a higher price.
And then you talked about creating like a mini horse or a smaller course so people can get your information with you scaling your time.
So you’re not trading, you know, dollars for hours. Now what did they do? They’re still there,
and they’re like, OK, this process might take a little while. What’s the next step they do after that?
What’s coming next? Yes, so after that, it really is Look, you’ve got your product in place.
You know how What content to put out, To get people to talk to you. You know how to do sales and you’re starting to build some testimonials and social proof online.
So then the big focus is not on creating new products or figuring out some, like, distracting things like that.
It’s so how can I get in front of more people? And so there are a few different ways depending on where you are in your existing assets.
So for some of the people I’ve worked with over the years, they have a massive existing network. I didn’t.
But some people d’oh and so literally they can sell out their programs. I’m a very common example. Is career coaches right?
You’ve built up your career. Your network knows how good you are at it. You say I’m gonna be doing career coaching.
It could be relatively easier. Still not easy, but relatively to sell that out through that network. Another option for most people who don’t have the network is to start on social media right where you’re building up your own.
Let’s say Facebook community, instagram community, whatever that looks like and really connecting with people better than you can do through email or traditional formats so that your for me a connection faster.
You’re building a two way relationship, and you are really driving more sales. That personally made a big difference for me.
I was on Facebook. I wasn’t other Facebook groups. I created my own, and I was just talking to people in there all day,
whenever I had my lunch break before after work, just showing up and building that and then another source.
That makes a big difference, but it takes longer. Is organic traffic you to blogging that I don’t recommend?
You don’t necessarily need to be able to replace your income. Instead, What I teach and what I did as well is using hate traffic.
Now the key is not to spend a ton of money up front or anything. It’s on Lee. After you’ve gotten clients organic,
not gambling on social media or through your network. You know what sells and you have a feel for who your audience is and proven data for all of that.
You take all of that, you drive ads and you know you can do an e mail system funnel.
You can do a webinar, really? Just taking what you’ve realized people want and need to hear before they’re ready to hire you.
Putting it into that putting ads in that, testing each process in approaching it methodically with the data you’ve gathered to then be able to know.
Okay, everyone, dollar I spend, I make this much money and then you scale that I love it.
I love it. And I love you. Said that to paid ads. And again, a lot of entrepreneurs starting from scratch don’t necessarily have that ad budget.
But those guys that are still in your 9 to 5 have a little bit more, you know, inventive instead of your little started right.
And there is such a difference between, you know, paid ads, earned media and sweat equity. And although all of them are important to do in the big picture of your business,
the fastest way to grow your audience is through paid ads. And frankly, when you’re working 9 to 5 job,
you don’t have the extra time to put in all this. What equity to be sitting there doing, You know,
all these live streams, all day long and hanging out. You know, especially for those of our listeners are like,
Oh, shit. I have, like, five kids and I’m travelling commute two hours a day. How on earth am I gonna do this,
girls, By the way, we know you could do this. And that’s why Louise and I are here talking to you about this on the show.
We have got your back. Tell our listeners where they can find you. Had it connected to your energy is awesome.
I just love what you brought to the show today. Oh, thank you so much. So, yeah,
there are a few places Thio connect with me. The first is out through my website, right. So And I have ah,
special pdf for your listeners, which is a pdf on how to build your own online six bigger coaching business.
And that is at Louisa joe dot com slash gift. Now, let me spell my name really quickly because it’s not spelled out.
It sounds It’s l u I s a z, as in zebra, h o u dot com slash gift.
And then if you get that, pdf you’re gonna be added to my email list. You’re gonna learn about my programs.
You’re gonna get lots of amazing content from me. So that’s how well, the best way to stay in touch.
I’m also on Instagram. I’m loving instagram right now. And on my count is Luisa Dodge. Oh,
so same thing, just a dot in the middle. But those are the really two best ways to connect with me right now.
I love it, and then we should do fun. Instagram live for this show. If you guys are listening to this this week,
tune in and it will promote this up on instagram for you guys to All right. Thank you so much for being there.
And we’ll make sure all of those links are in our show Notes. Thank you. Thanks for listening to this episode of The Sweet Life Entrepreneur podcast.
I’m a pro beach. I’m so glad that you were here. This is episode number 1 61 So everything we talked about and all the links can be found by visiting suite life podcast dot com forward slash 161 I’ll talk to you next
That’s all folks!

Episode 160: How to Choose Your New Business Idea – with Kat McLead

Kat McLead SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Highlights:
  1. Kat’s four steps to coming up with your business idea.
  2. Kat’s take on purpose vs. profit.
  3. Why you should focus on the skills you already have rather than trying to start a business that requires you to learn a new one.
Why This Episode Is Awesome:
Kat Mclead is the creator of the Stay at Home Mom Entrepreneur: the proven framework for creating a highly profitable business that you love while working 2 hours a day.
She started her first multiple 6-figure business 20 years ago and hasn’t slowed down since — not even after having her son. A fun fact: That business’s profits meant that she had way more money than her husband when they first got married, and was able to pay the entire $450,000 down payment on their home. Not that he minded!
So, if you’re thinking about starting a business or you’ve already launched one, but it’s not doing as well as you’d like, you don’t want to miss this episode!
How to Take Action:
    1. Take a screenshot of this episode in your favorite podcast app, post it to Instagram, tag me (@sweetlife_entrepreneur), and let me know your favorite part!
    2. Join Kat McLead’s Facebook Group | Pinpoint Your High Profit High Purpose Business for Mompreneurs
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Kat McLead’s Website

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

The SweetLife Entrepreneur Podcast | Episode #06: Create & Dominate Your Block Calendar

The SweetLife Entrepreneur Podcast | Episode #97: Don’t Use Block Calendar Strategy? It Might Be Costing You Money

The SweetLife Entrepreneur Podcast | Episode #15: If You Can’t See It, You Can’t Be It: How to Write Your Own Story

The SweetLife Entrepreneur Podcast | Episode #65: Doing Things That Don’t Scale – with John Lee Dumas

Episode 150: The Rise of 40 Something Women Entrepreneurs – 5 Steps To Launch Your Business and Why Midlife Is The Best Time To Do It – with April Beach

SweetLife Entrepreuner Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join Our Free Community

Episode Highlights:
  1. The five steps to launch your business midlife.
  2. A breakdown of the numbers for midlife entrepreneurship.
  3. How you can become a much-needed midlife influencer.
Why This Episode Is Awesome:

It was a bittersweet moment in the Beach household recently when my oldest son signed his letter of intent to play lacrosse at his future university. It helped me realize that not only does this signify a major personal life transition, but it also signifies a pretty big professional transition as well.

My business has evolved as my children have grown. Each stage of their lives has been reflected in how I structured my business and now the time’s come for me to think about the next evolution.

The great news is, once you’re over forty, it only becomes easier to start and have a successful business.

Take a listen to this week’s episode to found out the statistics that back that statement up and why the world needs you to stop being intimidated by the idea of starting a business midlife.

How to Take Action:
    1. Join our free community
    2. Learn about my business launch program
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

April Beach on Instagram

40+ Entrepreneur | The True Potential Podcast

How Old Are Successful Tech Entrepreneurs?

Four Secrets To Success As A Midlife Entrepreneur

Beth Rees Jones (@midlifemomsadventureclub) on Instagram

Susan Goodkind Wideman (@ goodkindoflife) on Instagram

Stefanie Pollard (@wearemidlife) on Instagram

Angelique Miles (@angeliquemiles) on Instagram

Shauna (@chicover50) on Instagram

Lisa Congdon (@lisacongdon) on Instagram

Episode 148: How to Nail Your Online Business Pre-Launch And Build Relationships With Your Audience Faster – With April Beach

SweetLife Entrepreneur April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Find out where you are on my Lifestyle Entrepreneur Roadmap.

Episode Highlights:
  1. The secret launch date you need to set that you might not even know about.
  2. Who this launch is for and what purpose it serves.
  3. How you can apply it to your business right now.
Why This Episode Is Awesome:

Everyone knows about having a big launch date for your brand new business, but do you know about the super-secret launch date that comes before that?

That’s right. There are two launch dates you need to know about and that’s exactly what I’m breaking down for you today.

If you’re working on launching your business and it seems chaotic and confusing, this episode will help you clear out the mess.

How to Take Action:
    1. Set your relationship launch date.
    2. Determine the social media platforms you’ll utilize and create three weeks worth of content to use starting on your relationship launch date.
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

The SweetLife Entrepreneur Podcast | Episode #143: How to Brand Your Business Part 1: What Is Branding And Who Needs A Brand? – with Elizabeth McFadden

The SweetLife Entrepreneur Podcast | Episode #144: How to Brand Your Business Part 2: How To Create Your Own Brand Strategy – with Elizabeth McFadden

The SweetLife Entrepreneur Podcast | Episode #145: How to Brand Your Business Part 3: How To Implement Your Brand In Marketing and Messaging – with Elizabeth McFadden

April Beach on Instagram

Episode 147: How to Become A Podcast Guest And Land (Almost) Any Show You Want To Grow Your Business – with April Beach [Episode 147]

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join Advance Your Reach Nov 4-10, 2019 only! 

Learn About Our Speakers Summit Mastermind Retreat – FREE when you join AYR with Pete through our link above.

Episode Highlights:
  1. The 3 steps to land your podcast guest dream spots
  2. The secrets to what podcast host are REALLY looking for
  3. Exactly what to say when you pitch a host
Why This Episode Is Awesome:

Speaking is the most powerful way to grow your business. In fact, every time you get on a stage.. be it a podcast or a local venue… your business will grow.

Last week, my friend Pete Vargas was on the show and we broke down the exact steps to outline your signature talk. This week I’m giving you the exact steps to land almost any podcast guest spot you want.

In this episode, I guide you through 3 simple steps to land any podcast, but of course, we go deeper so you really (really) know what you’re doing.

I also reveal the secrets to what podcast hosts are looking for when they accept guests, and I get very transparent about what not to do when pitching yourself for a show.

If you’ve been in business for years, or you haven’t launched your business yet, podcast guesting is a powerful way to get started.

How to Take Action:

    1. Join Advance Your Reach Through This Link
    2. Then you’ll get our $12K Speakers Summit FREE 

Linked Mentioned:

Podcast #146 with Pete Vargas 

Speakers Summit Mastermind Retreat Boulder, CO.

Episode 140: Tech Made Easy for Online Entrepreneurs: Website Choices and Simplifying The Software You Actually Need

SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Highlights:
  1. The things you need to know before choosing a website platform.
  2. Why you need to have an email marketing manager.
  3. The importance of graphic design software and stock photos.
Why This Episode Is Awesome:

Sometimes the things that slow entrepreneurs down are the easy and obvious things.

The purpose of this episode, and the next one, is two answer specific questions to help you get over your fear of technology and help you make really clear decisions on how to move forward with technology.

This episode is for those of you who’re in the process of launching your business. But, what if you’re past that point and you’re focusing on scaling your business? Don’t worry. I’ve got you covered in next week’s episode!

How to Take Action:
    1. Review the items below and follow the advice given in this episode to decide which options you’ll choose.
    2. HAVE MORE QUESTIONS? Join my Free Business Launch Coaching Session! 1st Thursday of each month. CLICK HERE TO REGISTER.
    3. Join me in my business mentorship and mastermind, The Committed.

April’s Favorite Tech to Launch Resources

Website Platform:
Kajabi – 28 Day Free Trial

Email Marketing Manager:
ConvertKit – Free Trial

Easy Design:
www.canva.com

Stock Photos:
www.unsplash.com

Other Options:
www.wordpress.org
www.clickfunnels.com
www.squarespace.com

Our go-to WordPress Designer and Developer is
www.bluerth.com (Tell Katie I sent you)

*Note I do not recommend Wix at this time

Other Links Mentioned:

Take the SweetLife Assessment

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

The SweetLife Entrepreneur Podcast | Episode #20: 4 Things To Know Before Building Your Website

Thinkific

Teachable

Ontraport

Infusionsoft (now Keap)

Pexels

Episode 139: The 7 Step Exit Plan To Leave Your 9-5 – with Christine McAlister

139 Christine McAlister SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Get your FREE chapter of Christine McAlister’s Book, The Income Replacement Formula!

Episode Highlights:
  1. A breakdown of Christine’s 7 Step Exit Strategy.
  2. Why you need to train your brain to think like an entrepreneur.
  3. Christine’s three “P”’s for designing work you love.
Why This Episode Is Awesome:

I’ve never worked for anyone else a day in my life. I have no idea what it’s actually like to work a nine-to-five job.

However, I know that’s not likely to be the case for you. So, if you’re feeling stuck in your nine-to-five and you’re looking for a way out, I’ve brought you the perfect guest this week to help start creating your escape plan.

Christine McAlister is a business coach, the founder of Life with Passion, and the bestselling author of The Income Replacement Formula.

Christine helps high achievers all over the world replace their incomes, and then some, and quit their nine-to-five jobs.

Take a listen to this episode to find out the seven steps you need to take in order to leave the corporate world behind!

How to Take Action:
    1. Get your FREE chapter of Christine McAlister’s Book, The Income Replacement Formula!
    2. Download my Ultimate Guide to Choosing the Online Business Model That’s Right for You
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Christine McAlister on Instagram

Christine McAlister’s Facebook Group | The Passionate and Profitable Entrepreneur Society

Christine McAlister’s Book | The Income Replacement Formula: 7 Simple Steps to Doing What You Love & Making 6 Figures From Anywhere

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

The SweetLife Entrepreneur Podcast | Episode #135: Homeschooling and Unschooling for Lifestyle Freedom + Raising Tomorrow’s Entrepreneurs – with Otakara Klettke

Dan Miller’s Book | 48 Days to the Work You Love: Preparing for the New Normal

Gay Hendricks’ Book | The Big Leap

The Meyers & Briggs Foundation

Episode 121: What Is A Lifestyle Entrepreneur? 5 Steps To Become One

SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download The Ultimate Guide To The Online Business Model That’s Right For You

Episode Highlights:
  1. An explanation of what a lifestyle entrepreneur is and three signs that you’re one.
  2. The first five steps you should take to build a lifestyle entrepreneur business.
    1. Define your life.
    2. Define your zone of genius.
    3. Define your passion.
    4. Define your business model.
    5. Calculate your profit plan.
  3. A quick breakdown of the various business models you can choose from.
Why This Episode Is Awesome:

Summer’s fast approaching and that means it’s time for adventure in the Beach household.

If you’re anything like me, the appeal of being an entrepreneur is being able to travel, have adventures, and spend time with your family.

The only way you’re going to have the freedom to live your ideal lifestyle is if you design your business in a way that supports that lifestyle.

That’s why I’m bringing you the first part in a four-part business training series during the entire month of Month. So, take a listen to this episode and don’t forget to subscribe or come back next week for part two!

How to Take Action:
    1. Download The Ultimate Guide To The Online Business Model That’s Right For You
    2. Sign-up for my free Zone of Genius Workshop
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

April Beach on Instagram

Boulder Startup Week

The Lifestyle Builders Podcast | Episode #65: Going Against the Status Quo in Lifestyle Entrepreneurship w/ April & Aaron Beach

Tom & Ariana Sylvester’s Book | Lifestyle Builders: Build Your Business, Quit Your Job, and Live Your Ideal Lifestyle

Wikipedia Entry for “Lifestyle Business”

Business Dictionary’s Definition for “Lifestyle Entrepreneur”

Episode 114: How To Get Press, Stand Out, And Become An Industry Influencer – with Selena Soo

Selena Soo SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Watch Selena Soo’s FREE Publicity Training:

From “Best-Kept Secret” to Industry Leader:
3 Publicity Secrets to Multiply Your Revenue, Reach More People, and Change the World

Episode Highlights:

  1. What publicity does for your business, no matter what phase you’re in.
  2. The struggles I experienced getting press during the beginning phase of my company.
  3. The importance of relationships and connecting with other people when it comes to getting publicity and growing your business.
Why This Episode Is Awesome:

In order to become the go-to expert or influencer in your space, you need publicity.

That’s where Selena Soo comes in …

Selena is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message.

Selena has helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and INC. and land interviews on popular podcasts and national TV.

Selena’s signature approach comes down to building powerful and long-lasting relationships with influencers in the media in a thoughtful, authentic way.

Many of Selena’s clients have become industry leaders with seven-figure businesses, raving fans, and hundreds of thousands of followers.

How to Take Action:
    1. Watch Selena Soo’s FREE 3-part video series, How to Crack the “Publicity Code” and Reach Millions
    2. Share this episode with someone who would benefit from having publicity for their business as well. Bonus points if you tag me and Selena on Instagram when you share it!
    3. Join me in my business mentorship and mastermind, The Committed.

[Tweet “In order to become the go-to expert or influencer in your space, you need publicity.”]

Links Mentioned:


Selena Soo’s Website

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

Episode 107: Are Online Courses Really Working? What Entrepreneurs Need To Know

SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download the Guide to Disrupt Your Course and Help Your Students Succeed!

Episode Highlights:
  1. The % of people who actually complete online courses.
  2. Do you have or are you launching online courses? What you need to do.
  3. Questions to ask yourself when deciding if an online course will help you grow your business.
  4. Why I’ve completely turned my 2019 business model upside down, because of this shift in online courses.
Why This Episode Is Awesome:

Listen, I love online courses as much as the next gal. I honestly, I’m sure I love them even more because online courses are how I’ve built my business and lifestyle for 11 years.

I’ve been creating and selling online courses since 2008 and it’s what I teach my clients to do, but …

The online course world is changing and, if you don’t change your approach, you’re going to be left behind.

Whether you’ve already created a course, you’re in the process of creating of creating one now, or you’re planning to create on in the future, you’re going to need the information in this episode.

How to Take Action:
    1. Download my Guide:  Disrupt Your Course and Help Your Students Succeed!
    2.  Join a free webinar I am teaching to help you get the results you want.

Links Mentioned:

Free Webinar: The Status Of Online Courses and What You Need To Know

Why No One Finishes An Online Course—And Why It Doesn’t Matter by Tyler Basu

MOOC Completion Rates: The Data by Katy Jordan

Episode 98: The Most Important Thing You Need To Understand About Your Business

 

Sweetlife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Take the self-assessment to find out which phase of the SweetLife Entrepreneur System™ you’re in

Episode Highlights:
  1. An explanation of why my SweetLife Entrepreneur System™ roadmap is the most important thing for your business
  2. A breakdown of each of the five phases of the SweetLife Entrepreneur System™
  3. How to use the knowledge of what phase you’re in to help guide your business decisions and actions
Why This Episode Is Awesome:

The SweetLife Entrepreneur System™ is a roadmap consisting of five phases that will help you create your SweetLife Project™ (aka: your business life plan) and take your business from idea to impact.

This is the most important strategy discussed on this podcast for your lifestyle freedom business.

I use the SweetLife System™ when working with my private clients and now I’m sharing this system with you. By the end of this episode, you’ll have a better understanding of what phase you’re currently in and the knowledge to spring forward into the next one.

How to Take Action:
  1. Take the self-assessment
  2. Get your copy of the SweetLife Entrepreneur System™ roadmap
  3. Declare your current SweetLife System phase on Instagram and tag me

Links Mentioned:

The SweetLife Entrepreneur System™ Self-Assessment

The SweetLife Entrepreneur System™ Roadmap

SweetLife Entrepreneur Podcast | Episode 01: Entrepreneur by Design

SweetLife Entrepreneur Podcast | Episode 03: Your 8 Step Business Launch Plan

Episode 72: 3 Focused Stages to Launch Your Business Successfully – April Beach

Listen to the Podcast Here:

Are You Feeling Overwhelmed Launching Your Business?

You’re ready to design and control your life; to travel, spend more time with your family, and stop the daily 9-5 grind.

I totally get it!

Here’s the thing… you have to actually launch your business before you can control your life.

And to successfully launch your business,  you need to have intentional “tunnel vision”.

In This Episode:

If you keep experiencing problems while trying to launch your business, it doesn’t mean you’re failing as an entrepreneur.

Launching a business can be confusing, overwhelming, expensive, time-consuming, and stressful … if you’re not smart about it.

You just need a plan that will take you from start to launch in a strategic way, and that’s exactly what I’m breaking down for you today.

In this episode you’ll learn:
    1. The three focused stages of launching your business.
    2. How to prioritize your time, money, and efforts to help you stay on track.
    3. The incredible resources I have for you to help you finally launch your business.

Resources Mentioned:

Join the Free Live Training Inside the SweetLife Launch System – Monday June 4th (sorry this is now closed)

Join SweetLife Launch: 12 Week Business Launch Program (See the updated program here www.committedlaunch.com)

Serious about growing your business? Get the podcast delivered to your inbox every Monday – Sign up here. 

LOVE IT? Please leave us an iTunes review. Here’s how! 
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Episode 65: Doing Things That Don’t Scale – with John Lee Dumas

Take a free SweetLife Entrepreneur Self Assessment
Listen to the Podcast Here:

The Power of Not Scaling!

There’s a lot of focus right now on business growth, diversifying your revenue streams, developing multiple services, programs, and courses, and a lot of other things that sound great in theory, but are not always the best move for your business.

I’m a firm believer in doing one thing so well that you become the go-to expert in your niche for that thing. Once you’ve mastered that one thing, then should you start to consider branching out.

Figure out your signature offer and then take the time to master it.

In This Episode:

Today John Lee Dumas and I are taking about the importance of doing things that don’t scale.

John Lee Dumas is the poster child for mastering one thing. After having conducted over 2,000 interviews for his podcast, Entrepreneurs On Fire, and creating a wildly successful podcast launch program, he’s the go-to podcasting expert.

In fact, this very podcast would’ve have launched if it weren’t for a conversation he and I had during an event in San Diego.

Now, John Lee Dumas is at the point where he can focus more on passion projects thanks to the success he’s seen from sticking to one thing for several years.

Why You Can Expect:

In this episode, John Lee Dumas and I talk about:

  1. The importance of mastering one thing before doing anything else
  2. The various passion projects John Lee Dumas has been able to work on in recent years
  3. Why he decided to change the format of his podcast after 2,000 episodes
  4. Why losing isn’t a bad thing and how he hopes to help people find their one big win
Take Action:
  1. Take the SweetLife Business QuizSweetLife Entrepreneur Quiz
  2. Discover the SweetLife Business System Map free here. 
  3. Join the beta launch of Your Signature Offer now (limited time opportunity)

subscribe on itunes51iny-KaNzL


Resources Mentioned:

SweetLife Entrepreneur Quiz

Connect with Me on Instagram

Entrepreneurs On Fire Podcast

Memoir Podcast

Podcasters’ Paradise

The Freedom Journal

The Mastery Journal

How to Finally Win: Create Your Dream Life One Step at a Time

Serious about growing your business? Get the podcast to your inbox every Monday – Sign up here. 

LOVE IT? Please leave us an iTunes review. Here’s how! 

Episode 58: How To Build A Life-First Business

Take a free SweetLife Entrepreneur Self Assessment
Listen to the Podcast Here:

Are You Truly Creating A Life-First Business?

There are a lot of misconceptions about what a lifestyle entrepreneur is.

We don’t all want to drive our convertible Ferrari’s to the airport where a private jet is waiting to whisk off us to our own private island.

I mean, don’t get me wrong, I certainly complain if that were to actually happen, but that’s not even close to the reason I created my life-first business and I’m guessing you agree.

Your business is about your dreams. It’s up to you to figure out what those dreams really are and then design your business around them.

In This Episode:

It’s a pretty safe bet the vast majority of entrepreneurs prefer to have a business that allows them to spend time with their families, live their passions, and fulfill their purpose.

If the same is true for you, it’s never too early to begin designing your business around those things.

That’s why I’m discussing some things you’ll need to think about during that design process.

Why You Can Expect:

In this episode, I provide four strategies that will help you build a life-first business that truly meets your needs.

Want to find out if you’re a “thinker” or a “doer” and see how you compare to other entrepreneurs? Take the quiz!

SweetLife Entrepreneur Podcast April Beach

Don’t forget to download the free profit math worksheet!

SweetLife Entrepreneur Podcast April Beach


Serious about growing your business? Get the podcast to your inbox every Monday – Sign up here. 

subscribe on itunes51iny-KaNzL


Resources Mentioned:

Thomas Oppong’s Article: The Overthinker’s Guide to Taking Action

LOVE IT? Please leave us an iTunes review. Here’s how! 

Episode 56: 4 Tips to Bootstrap Your Online Business

Take a free SweetLife Entrepreneur Self Assessment
Listen to the Podcast Here:

Are You Bootstrapping Your New Business?

When it comes to starting a new business, you don’t always have a ton of money to pour into every step of the process.

That’s where the strategies in this episode come into play.

In Today’s Episode:

While every entrepreneur, no matter how far along in their business they are, can use the strategies in this episode, they will be particularly valuable for those in Phases 1 and 2 of my SweetLife Entrepreneur System.

If you’re still working a full-time job and you’re starting a business that will fit your ideal lifestyle, or if you’re in a season of change in your life and you’re wanting a business that will allow for that change, this episode is for you.

Why You Should Tune In:

In this episode, I break down four strategies for growing your new business using sweat-equity instead of money.

Do you want a clear and focused plan for launching your business?

“Join the SweetLife Project

SweetLife Entrepreneur Podcast April Beach

Join the SweetLife Community on Facebook

“SweetLife Community


Serious about growing your business? Get the podcast to your inbox every Monday – Sign up here. 

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Resources Mentioned:

SweetLife Entrepreneur Podcast | Episode 00: Lifestyle Entrepreneur Manifesto

HARO: Help a Reporter Out

 

 

LOVE IT? Please leave us an iTunes review. Here’s how! 

Episode 51: Entrepreneur Commitment Week

Take a free SweetLife Entrepreneur Self Assessment
Listen to the Podcast Here:

Are You Ready To Take Action In 2018 That Will Finally Yield Real Results For Your Business?

It’s that time of year when people feel compelled to make resolutions even if they know they’re not going to stick to them. Empty resolutions are just a distraction and will keep you from making real progress with your business.

In today’s episode:

Instead of giving in to this behavior, I want to encourage you to set goals with some substance behind them so you’ll not only have the satisfaction of achieving them, but you also have a better business and life.

That’s exactly why I’m hosting my Commitment Week challenge for the third year in a row.

What Can You Expect?

I break down the four core areas we’ll be focusing on during Commitment Week 2018 and in each of the next four episodes of the podcast.

Join Commitment Week 2018 & Download Your Action Planner:

“Commitment Week 2018 Action Planner

51 Download SweetLife Entrepreneur Podcast April Beach


Serious about growing your business? Get the podcast to your inbox every Monday – Sign up here. 

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Resources Mentioned:

SweetLife Launch: 3 Month Business Mentorship

 

 

LOVE IT? Please leave us an iTunes review. Here’s how! 

Episode 47: 12 Month Marketing Plan Made Easy

 Take a free SweetLife Entrepreneur Self Assessment
Listen to the Podcast Here:

Do You Already Have All Your Marketing Planned For 2017?

I actually suggest you have this task completed in October but, just in case, we’re diving into creating your 2018 marketing plan in today’s episode.

Why You Should Tune In?

If you manage all the marketing for your business, feel overwhelmed by everything your supposed to be doing on social media, end up with fragmented content that doesn’t provide a clear message, or you have no clue what your 2018 ad budget should be … this episode is for you.

When things aren’t planned out ahead of time, they’re done haphazardly.

Don’t do business haphazardly.

Having a clear marketing plan for 2018 will help eliminate the confusion and stress of know what to promote, when, where, and why.

What Can You Expect?

In this episode, I discuss the free in-depth video training and marketing plan template I’ve created for you and explain the three things you should know before you sit down to create your 12 month marketing plan.

Are you ready to put together your 12 month marketing plan for 2018? Click below to get started:

“Video Training and 12 Month Marketing Plan Template

Download SweetLife Entrepreneur Podcast April Beach


Serious about growing your business? Get the podcast to your inbox every Monday – Sign up here. 

subscribe on itunes51iny-KaNzL


Resources Mentioned:

 

SweetLife Launch: 3 Month Business Mentorship

How Much Should Small Businesses Spend on Digital Marketing in 2017?

Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg

 

LOVE IT? Please leave us an iTunes review. Here’s how! 

Episode 44: What You Should Know Now – To Kick Ass in Your Business Next Year

Take a free SweetLife Entrepreneur Self Assessment
Listen to the Podcast Here:

Are You Where You Thought You Would Be At This Point In 2017?

Did you accomplish all the professional goals you set for yourself this year? Are you proud of the work you’ve done and the results it yielded? If not, a large of the reason is probably that you didn’t have a clear plan in place before 2017 even began.

Luckily for you, I’m here to help make sure that doesn’t happen for 2018.

Why You Should Tune In?

When you don’t have a clear plan in place for a new year, you don’t know what to work on or when to work on it in order to accomplish your larger goals for the year.

You need to treat your micro business like a corporation.

Don’t just try a hundred different things and hope one of them sticks. Instead, go into 2018 knowing exactly what products or services you’ll be launching throughout the year.

What Can You Expect?

In this episode, I’m discussing the three key things you need to know right now in order to plan and conquer 2018 so you can feel proud of all you’ve accomplished when you reflect back one year from now.

Want to dive in now? Schedule your free planning strategy session with me:

“Grab your free planning strategy session with April”


Serious about growing your business? Get the podcast to your inbox every Monday – Sign up here. 

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Resources Mentioned:

 

Schedule your 2018 Planning Session with April Beach

SweetLife Entrepreneur Facebook Community

SweetLife Entrepreneur Self Assessment

 

LOVE IT? Please leave us an iTunes review. Here’s how! 

Episode 41: Find Your Voice of Influence – with Andrea Wenburg

 Take a free SweetLife Entrepreneur Self Assessment
Listen to the Podcast Here:

Do You Have a Clear Understanding of Your Voice of Influence?

My guest this week is someone that I absolutely adore! I’ve known Andrea Wenburg for a little while and I’m even working with her in a professional capacity so I can have a better understanding of my voice of influence and how I can use that to stand out in a crowded niche.

Why You Should Tune In

In today’s online marketplace, there are amazing new businesses, coaches, and consultants popping up all the time. Almost every niche these days is saturated and, unless you have a way to make yourself stand out among the crowd, your business might not be around for long.

Having a clear understanding of who are, what you have to say, and how you’re going to say it will stop you from being generic and forgettable.

If you’re failing to stand out in your niche, have a generic message, or are just not quite at the level of income you expected to be at by this point in your entrepreneurial journey … make sure you really listen to what Andrea has to say in this powerful interview.

What Can You Expect?

In this episode, you learn how having a clear understanding of your voice of influence will help improve your bottom line, how to turn your burdens into your passion and then into a business, and you’ll hear about the incredible new opportunity for how you can learn from Andrea herself.

Don’t Forget: Andrea’s Voice of Influence Academy will be opening for enrollment for a very limited time starting on October, 25th. Click here to learn more.


Serious about growing your business? Get the podcast to your inbox every Monday – Sign up here. 

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Resources Mentioned:

Andrea’s Website and Podcast

Voice of Influence Podcast on iTunes

Andrea’s Book: Unfrozen: Stop Holding Back and Release the Real You

SweetLife Entrepreneur Podcast | Episode 00: Lifestyle Entrepreneur Manifesto

 

LOVE IT? Please leave us an iTunes review. Here’s how! 

Episode 40: Why Being a Loser Is So Good [the value that losing provides]

 Take a free Entrepreneur Self Assessment
Listen to the Podcast Here:

You’re going to fail at some point.
Do you want to know why that’s actually a good thing?

We would all love to believe that our business will be a success from day one. But the reality is… that’s just not the case.

You will have failures in your business, multiple times.

The good news?

Repetitive losses in your business don’t make you a loser. They make you an expert.

Why you should tune into this episode –

If your business or launch isn’t going exactly the way you’d hoped-

Or if you’re one of the delusional people who believe your business will be immediately successful-

You can’t miss this episode!

Losing helps you build better teams, execute your strategies more effectively, have better communication skills, increase your drive to succeed, and appreciate the wins.

When you tune in you can expect – 

To learn the Four Values which losing provides, and how losing makes you better, stronger, and more strategic.

 

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Resources Mentioned:

The Start-Up J Curve: The Six Steps to Entrepreneurial Success

Check out my Facebook page!

LOVE IT? Please leave us an iTunes review. Here’s how! 

Episode 38: Business, Boobs & Bravery – With Handful

 Take a free SweetLife Entrepreneur Self Assessment
Listen to the Podcast Here:

Want To Scale Your Online Business In The Fastest Way Possible?

I can’t fully explain how much joy it brings me to share this episode with you.

Jennifer Ferguson and Cary Goldberg, of the amazing company Handful, are here to talk about the emotional ups and downs of building a business and working directly with breast cancer fighters and survivors.

They’re ladies are committed to helping women, especially those who’ve experienced breast cancer, feel comfortable, confident, beautiful, and happy.

Why You Should Tune In?

The Handful story is a perfect example of how unpredictable, stressful, and fulfilling starting a business can be.

It’s also the perfect example of how to do more than just make a profit.

It’s no secret that I firmly believe in building your business around your ideal lifestyle and Jennifer and Cary are living that belief while making the lives of those touched by breast cancer a little easier and more enjoyable.

Handful Recording
Jennifer and Cary’s crazy wonderful recording set-up for our interview.

[Tweet The Handful story is a perfect example of how unpredictable, stressful, and fulfilling starting a business can be.]

What Can You Expect?

In this emotionally charged and powerful episode, you learn about the process of launching a business, the side steps all entrepreneurs must be willing to take to reach your goals, why it’s so important to have a purpose and vision behind what you’re doing, and the true power of building relationships.

Don’t Forget: Enter “sweetlife” during checkout to receive a 20% discount during the entire month of October!

Also, breast cancer survivors can receive a 30% discount for life on bras with their Breast Friends Forever program.


Serious about growing your business? Get the podcast to your inbox every Monday – Sign up here. 

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Resources Mentioned:

Handful’s Website

Handful’s Breast Friends Forever Program

Cary’s Portrait for The SCAR Project

#FUcancer

 

LOVE IT? Please leave us an iTunes review. Here’s how! 

Episode 36: The Secret to Launching Your Online Coaching & Courses Faster

 Take a free Entrepreneur Self Assessment
Listen to the Podcast Here:

>>

Scale Your Online Business In The Fastest Way Possible

When it comes to building an online business, time is of the essence. Because of this, I’m divulging some secrets to faster business growth, used by online business pros, that I want you to be aware of too.

Should You Tune In?

Entrepreneurship takes patience, no doubt about it… And business success takes time. 

I know… that’s not a popular thing to say, but it’s the truth. 

However, there are certain tricks of the trade that can help speed up the process to growing your online business faster.

Surprisingly, these “tricks” are to actually work smaller and slower in the beginning.

I know… this isn’t a popular thing to say either!  But it’s the truth too!

And in today’s podcast you’ll hear why working smaller in the beginning, leads to big online gains faster.

What Can You Expect?

I’m giving you the #1 strategy for scaling your business for online growth faster; including specific tips you can apply right now to make these changes and get your business where you want it to be.

WP Button (1)

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Resources Mentioned:

My SweetLife Project: SweetLife Entrepreneur Self Assessment

LOVE IT? Please leave us an iTunes review. Here’s how! 

Episode 35: Startup Wisdom – Why Launching Your Business Isn’t Enough

 Take a free SweetLife Entrepreneur Self Assessment
Listen to the Podcast Here:

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If You Launch It, Will They Come?

In this week’s episode, I’m building on the topics of the previous two episodes and diving into some start-up lessons you deserve to know but that few people will ever tell you.

Why You Should Tune In?

Not understanding how a business launch truly works can lead you to believe you’re doing something wrong or that your launched has failed when it really hasn’t.

A launch is a rite of passage to creative freedom.

Once you understand this, and the other secrets I’m sharing in today’s episode, you’ll be able to confidently launch your business and be off to a much better start than most other entrepreneurs.

What Can You Expect?

I’m diving into three specific start-up lessons you need know before launching your business so it can be the most successful launch possible.

Access Your Online Business Roadmap & Self Assessment

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Resources Mentioned:

 

My SweetLife Project: SweetLife Entrepreneur Self Assessment

SweetLife Entrepreneur Podcast | Episode 00: Lifestyle Entrepreneur Manifesto

SweetLife Entrepreneur Podcast | Episode 33: How to Choose The Best Business Trainings & Courses For You

 

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Episode 34: Why You Need A Lifestyle Entrepreneur Learning Plan

 Find Out What Business Phase You’re In Now – Access the SweetLife Project: Online Business Roadmap
Listen to the Podcast Here:

What’s a Lifestyle Entrepreneur Learning Plan?

Becoming an entrepreneur means you agree to embark on a journey of endless learning. As with anything else in life, this journey will go a lot smoother if you have a plan.

And this is where the “Lifestyle Entrepreneur Learning Plan” comes in.

“An Entrepreneur Learning Plan is list of things you need to learn over a defined period of time, to grow yourself and your business.” April Beach

Why Tune In To This Episode?

It’s important to always learn, grow, adapt, and evolve. It’s the only way to keep your business relevant and healthy.

Having a plan in place for learning new systems, platforms, skills, etc. will allow you to not become distracted by the overwhelming amount of information entrepreneurs must consume.

With a learning plan, you’ll have the confidence and power to know exactly what you should be learning and when; saving you time, money, and frustration.

What Can You Expect?

I’ll explain exactly what a “Lifestyle Entrepreneur Learning Plan” is, provide examples of what one looks like, how it can help you solve problems, and why this is so critical to the success of your business.

4 Quick Steps to Create a Sample ELP:

  • Make a list of the items you need to learn at this time
  • Take an inventory of the courses you’ve already bought and downloads you’ve already received, and categorize your trainings into “skills groups”
  • Make a list of what skills you’re missing and go find those trainings
  • Create a 12-18 Month Learning Calendar of what you plan to learn and by when, based on the current phase of business you’re in right now (find out what phase you’re in here)

Start Building Your SweetLife Project: Online Business Learning Plan Now

SweetLife Project Online Business Roadmap

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Resources Mentioned:

 

My SweetLife Project: SweetLife Entrepreneur Self Assessment

SweetLife Entrepreneur Podcast | Episode 00: Lifestyle Entrepreneur Manifesto

SweetLife Entrepreneur Podcast | Episode 33: How to Choose The Best Business Trainings & Courses For You

 

LOVE IT? Please leave us an iTunes review. Here’s how! 

Episode 33: How to Choose The Best Business Trainings & Courses For You

 Join my Reset and Refocus Entrepreneur Challenge
Listen to the Podcast Here:

It’s Almost Course Launch Season … Are You Ready?

We’re coming up on another season of course launches and program enrollments. Are you confident in your ability to look past the shiny bonuses and crazy discounts to pick the course that is the perfect fit for your life and business at this exact moment in your journey?

Well, don’t worry if you’re not because that’s exactly what we’re covering in this week’s episode!

Why You Should Tune In?

I would venture to say every entrepreneur has been lured into purchasing a course or program they didn’t really need and, while it may have been loaded with valuable content, it didn’t yield the expected results.

Taking the wrong course, or even the right course at the wrong time, leads to a loss of time and money.

Both of those resources are extremely valuable and I want to make sure you never waster either of them ever again!

What Can You Expect?

I’ll explain five ways you can get really clear on what courses or programs are the perfect fit for you and your business right now so you don’t become distracted or lose any more time or money.

What you won’t get is me telling you my courses are the perfect fit for you. They may or may not be, but after this episode, you’ll be able to determine that for yourself.

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Resources Mentioned:

 

Reset & Refocus Entrepreneur Challenge

My SweetLife Project: SweetLife Entrepreneur Self Assessment

SweetLife Entrepreneur Podcast | Episode 32: Reset & Refocus Entrepreneur Challenge

 

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Episode 32: Reset & Refocus Entrepreneur Challenge

 Join the  Reset and Refocus Entrepreneur Challenge
Listen to the Podcast Here:

It’s Time to Reset and Refocus

I took seven weeks off from my business this summer, to travel with my kids. Now that they’re heading back to school, it’s time to reset and refocus. I actually do a complete reset every August. It’s part of my #lifestylebusiness system.

I’ve you’ve taken time off, or your business just isn’t where you thought it would be by this point in the year, I highly suggest you reset and refocus with me!

… And that’s what we’re talking about on this week’s SweetLife episode!

Why You Should Tune In?

As an entrepreneur, you’re solely responsible for the growth and success of your business. It’s critical to make sure you’re in line with your goals and make adjustments when needed.

I truly believe a successful entrepreneur never stops learning.

Not only does that apply to new systems, platforms, and skills… This also applies to learning and assessing your own business status and growth needs.

What Can You Expect?

I breakdown the five different core areas of resetting and refocusing and why they’re so important. You’ll learn about each and why they all affect your overall business goals.

Join my upcoming Reset and Refocus Entrepreneur Challenge

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Resources Mentioned:

 

Reset & Refocus Entrepreneur Challenge

Funnel Cure Masterclass

SweetLife Entrepreneur Podcast | Episode 28: Discover the Power of a Digital Detox

 

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Episode 30: Organize Your Thoughts to Get S*** Done

 Listen to the Podcast Here:

It’s officially August so we’re switching gears from the relaxing summer topics we’ve been discussing, and diving back into business building strategies. 

Do you have too many ideas?

You’re a creative… and you’re never lacking new ideas and problems to solve. This is what makes you a great, typical, entrepreneur. It’s also what is required to successfully develop unique, innovative products that people want and will rely on.

But if you’re someone who always has new ideas for your business (floating around inside your head), to the point where it becomes overwhelming and you’re not sure what to do first…

This episode is for you.

Why is this important for your business?

Having too many ideas isn’t a problem –

It’s when you’re spread too thin, that creativity can start to slow you down. If your amazing ideas are sidetracking you, you’ll relate and appreciate this episode.

Multitasking, in business development, is not your friend. Learning how to focus and organize your thoughts and ideas will allow you to see which ideas you should follow, help you become much more productive, and help you find consistent work hours.

What can you expect? 

In today’s episode, I explain how the Splashdown technique helps me organize my thoughts and how you can utilize this technique as well. Give it a try.

 

Splashdown Worksheets

Thank you for sharing this with your friends! I really appreciate it! 

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Resources Mentioned:

 

The ONE Thing by Gary Keller & Jay Papasan

SweetLife Entrepreneur Podcast | Episode 06: Create & Dominate Your Block Calendar

 

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Episode 24: Should You Podcast? Interview with Lifestyle Entrepreneur and Podcast Launch Guru, Britany Felix

Featuring: Britany Felix
Listen to the Podcast Here:

Should you start a podcast?

In this special episode, I bring on my first guest. Lifestyle entrepreneur and podcast launch guru, Britany Felix, is on the show to talk about whether or not you should start a podcast and shares her story of entrepreneur bravery.

Britany is actually my podcast editor/producer and this show would not have been launched if it weren’t for her patience, guidance, and expertise.

Why is this important for your business?

Podcasting is a huge commitment so it’s critical to determine if starting one is actually the right move for your business before you really dig into the launch process.

What can you expect? 

Britany shares her incredible story of leaving behind the corporate world to create a business that suits her ideal lifestyle and also talks about three ways to know if starting a podcast if right for you.

Thank you for sharing this with your friends! I really appreciate it! 

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Resources Mentioned:

Britany’s Website | Custom Podcast Editing

Britany’s Course | How to Start and Launch Your Podcast

Britany Podcast | Living Unconventionally

Podcasters Paradise Community by John Lee Dumas

 

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Episode 20: 4 Things To Know Before Building Your Website

Listen to the Podcast Here:

Grab your website pre-design checklist here.

Just launching your business? You’re going to love what we’re talking about today!

In this week’s episode, we’re covering the 4 things you need to know before you hire a web designer. My goal is to help you find your new web designer BFF and save you a boat load of trouble down the road.

Why is this important for your business?

Hiring a web designer is a big investment. Maybe one of the first “big” investments you make for your new business.

Knowing what to do before you hire a web designer could potentially save you thousands of dollars and countless hours … not mention some of your sanity.

Trust me!

What can you expect? 

By the end of this episode, you’ll know the difference between a web designer and a web developer, the main things you need to have figured out before you even start looking for a web designer, and the exact questions you need to ask the web designer before hiring them.

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And thank you for sharing this with your friends! I really appreciate it! 

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Join me in my private FB community where I host weekly LIVE business chat sessions.


Resources Mentioned:

SweetLife Entrepreneur Podcast | Episode 00: Lifestyle Entrepreneur Manifesto

SweetLife Entrepreneur Podcast | Episode 04: The SweetLife Entrepreneur System

 

LOVE IT? Please leave us an iTunes review. Here’s how! 

Episode 14: Online Business Foundations – The Power of Email Automation

 

This is part three of a special mini-series called “Online Business Foundations”. This series will help you learn the most powerful first steps to build your online business and virtual consulting practice.

If you plan to coach from afar, deliver digital products or online courses… listen up!  

Listen to the Podcast Here:

What we’re talking about today:

In episode 12, I explained why an email list is so important and in episode 13, I explained how to grow your list using lead magnets or free gifts. Today, we’re taking it a step further by utilizing the power of email automation after someone has signed up for your free gift or another initial offer.

What can you expect from this training?

I’m going to explain exactly what email automation is, why it’s so important, and provide you with some examples of the types of emails you can automate.

If you need a little more guidance, download the “Email Automation Help Sheet” I created for you!

Why is this important for your business?

Automating certain aspects of your business is a sign that, not only are you serious about your business, but you’re serious about your time and your relationship with your clients.

Automation is the first step in making sure your business isn’t your life, by freeing up the time to work on your business instead of working in it.

 


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Resources Mentioned:

SweetLife Entrepreneur Podcast | Episode 04: The SweetLife Entrepreneur System

SweetLife Entrepreneur Podcast | Episode 12: Online Business Foundations – What Is A List & Why Do You Need One?

SweetLife Entrepreneur Podcast | Episode 13: Online Business Foundations – How To Start Growing Your Email List

Automate Your Online Business Article

 

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Episode 13: Online Business Foundations – How To Start Growing Your Email List

This is part two of a special mini-series called “Online Business Foundations”. This series will help you learn the most powerful first steps to build your online business and virtual consulting services. 

If you plan to coach from afar, deliver digital products or online courses… listen up!  

Listen to the Podcast Here:

What we’re talking about today:

In episode 12, I explained why an email list is so important and, in today’s episode, I’m going to take it a step further by explaining how to grow your email list using a lead magnet or free gift.

What can you expect from this training?

Lead magnets are incredibly important when it comes to growing your email list. If you don’t know what a lead magnet is, tune in now.

Not only do I explain what lead magnets are but, I also give you five strategies on where to place your lead magnet to get the most of out of it.

Once you download this week’s cheatsheet, “10 Popular Lead Magnet Ideas”you’ll be on your way to create your very own lead magnet to start growing your list!

Why is this important for your business?

In the online business landscape, building relationships can be difficult. Your email list allows you to control your ability to court and woo potential clients.

By using a lead magnet, you not only grow your email list but you start that relationship off on the best foot possible, by providing value in a way that will keep people wanting more.

 

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I can’t wait to meet you! 

Join me in my private FB community where I host weekly LIVE business chat sessions!


Resources Mentioned:

SweetLife Entrepreneur Podcast | Episode 12: Online Business Foundations – What Is A List & Why Do Yo

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Episode 12: Online Business Foundations – What Is An Email List & Why Do You Need One?

This kicks off a special mini series called “Online Business Foundations”. This podcast episode will help you learn the most powerful first steps to build your online business and virtual consulting practice.

If you plan to coach from afar, deliver digital products or online courses… listen up!  

Listen to the Podcast Here:

What we’re talking about today:

In today’s episode, I am talking about a critical, but often overlooked, part of any online business … your email list.

What can you expect from this training?

After today’s episode, you’ll understand exactly what an email list is and why it’s so powerful.

Once you download this week’s freebie, “How To Choose Your Email Marketing Manager”, you’ll have also some software options to help you move forward.

Why is this important for your business?

An email list is one of the most powerful marketing tools you can have. It allows you to create, and nurture, relationships with your fans and gives you the ability to turn them into paying clients and/or customers.

Email Marketing Worksheet

 


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I can’t wait to meet you! 

Join me in my private FB community where I host weekly LIVE business chat sessions!


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Episode 09: 3 Proven Steps to Craft Your Plan

 

Craft Your Plan Now – Listen To The Podcast

DOWNLOAD YOUR HELP SHEET here


What we’re talking about today:

In today’s episode, I am going to help you figure out what to do when you don’t know what you don’t know.

Are you aware 50% of all businesses fail in the first two years due to the lack of having a plan?

If this is alarming to you, don’t worry!

What can you expect from this training?

Today, I’m giving you three proven questions/statements that will help you craft that critical plan for your business; even if you have no clue where to start.

Even if you’ve already launched your business but feel you’re doing a lot of busy work or just not growing at the rate you would like, these three questions will still be able to help you.

Why is this important for your business?

There is so much power in knowing where you are, where you want to go, and what actions you need to take to get there.

Having this clarity will help you focus on only the most important tasks to make sure you aren’t spinning your wheels or wasting valuable time.

CLICK SUBSCRIBE on your favorite Podcast Player below to be sure you don’t miss any episodes. 

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I can’t wait to meet you! 

Join me in my private FB community where I host weekly LIVE business chat sessions!


Resources Mentioned:

SweetLife Entrepreneur Podcast | Episode 01: Entrepreneurship by Design

SweetLife Entrepreneur Podcast | Episode 04: The SweetLife Entrepreneur System

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Episode 07: Part 1 – The Surefire Way to Returning Clients & Raving Fans

 

Wouldn’t it be nice to have clients who hire you again and again because they love you so much?

I get it! It feels good to be loved! Especially by people who want to hire and pay you!

Being loved is part of building a following, a business and a brand. It’s about being true to yourself as a professional and to your clients in their needs.

Here’s how it works…

Listen to the Podcast Now:

What we’re talking about today:

The goal of today’s episode is to begin discussing how you can turn your clients into raving fans who’ll come back to you time and time again.

You’re going to do this by creating predictable results for your clients but, don’t worry, I explain what predictable results are and provide a three-step process for creating the service systems that will allow you to achieve those results.

What can you expect from this training?

After listening to this episode, you’ll have simple, easy to implement, strategies you can use to create service systems that will deliver predictable results for your clients.

Why is this important for your business?

Having these service systems in place will ensure you’re not delivering services outside your original scope of work without being compensated for them. They’ll also give you the clarity and confidence to know you can handle any situation that might arise.

Download the Guide to Create Your Simple Client Systems! 

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Resources Mentioned:

SweetLife Entrepreneur Podcast | Episode 00: Lifestyle Entrepreneur Manifesto

SweetLife Entrepreneur Podcast | Episode 04: The SweetLife Entrepreneur System

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Episode 04: The SweetLife Entrepreneur System

What we’re talking about today:

In today’s episode, we’re going to be talking about the SweetLife Entrepreneur System™. The system is a roadmap consisting of five phases that will help you create your SweetLife Project™ (aka: your business life plan) and take your business from idea to impact.

This episode is especially important because I’m going to be categorizing all future episodes based on what phase of the SweetLife System™ they’re applicable to. This will help you stay focused and only listen to business trainings that apply to where you are in business right now!

Take the self-assessment and find out what SweetLife Entrepreneur Phase you’re currently in.

What can you expect from this training?

I use the SweetLife System™ when working with my private clients and now I’m sharing this system with you. By the end of this episode, you’ll have a better understanding of what phase your currently in and the knowledge to spring forward into the next one.

Listen to the Podcast

Why is this important for your business?

In order to move forward in your business, you first must understand where you currently are.  Finding your location in the SweetLife Entrepreneur System™ gives you clarity and streamline productivity.

The SweetLife Entrepreneur System™ will also help you understand what the future of your business can look like, and the Phases to get you there.

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Have more questions? Join me in my private FB community where I host weekly LIVE business chat sessions!


Resources Mentioned:

Self-Assesment

SweetLife Entrepreneur Podcast | Episode 03: Your 8 Step Business Launch Plan

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Episode 03: Your 8 Step Launch Plan

What we’re talking about today:

As a business coach who currently has two businesses, I realize starting one can be incredibly daunting. That’s why I’ve made episode 03 about this very topic.

In today’s episode, I break down an 8 step launch plan, and provide multiple resources, to help you push past the confusion and get your business launched!

I discuss each step, in the order they should be completed, and make it simplified so you can stop feeling overwhelmed.

What can you expect from this training?

After listening to this training, and downloading the 8 Step Launch Plan Checklist below, you’ll have the ability to know exactly where you are in the launch process and the knowledge to know exactly what you need to do today to get your business up and running in no time.

Listen to the Podcast

Why is this important for your business?

So many people with the potential to become great coaches or consultants never get their businesses launched because they get distracted and lost in the process of figuring out how to get started.

This will not be you!

Having a clear launch plan is incredibly helpful, and I would even say critical, to successfully launching and growing your business.

Download your Guide


Have more questions? Join me in my private FB community where I host weekly LIVE business chat sessions!


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Resources Mentioned:

Brand Revelation Podcast

How a Block Calendar Saved My Ass

The ONE Thing: The Surprising Simple Truth Behind Extraordinary Results by Gary Keller

SweetLife Entrepreneur Podcast | Episode 01: Entrepreneurship by Design

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Episode 02: Don’t Make Perfect the Enemy

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What we’re talking about today:

In today’s episode, I’m going to provide you with some strategies and resources to help you get out of your own way and push past your perfectionist tendencies so you can stop stalling and start doing what you’re called to do.

Being a perfectionist is holding you back from getting your message, product, and/or service out to people who are wanting and needing it.

It’s time to stop making perfect the enemy!

I use the example of trying to make everything perfect before launching this podcast as a way to explain why everything doesn’t need to be perfect before launching your product, coaching, program, online course, etc.

Why is this important for your business?

Being a perfectionist is something nearly every entrepreneur struggles with. The reality of the situation is that being a perfectionist makes everything you do take longer than it should.

Learning how to push past perfectionism is also important because it’s likely you’re putting more effort into the project than it really requires.

Each day you spend tweaking your product, programs, etc in an effort to make them perfect, is another day you’re making your clients and potential customers wait for the solution they are desperately seeking to a problem their experiencing.

What can you expect from this training?

By listening to the strategies and downloading the guide, you’ll push past your current barriers to start making things happen now!

Listen to the Podcast

Download your Guide

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#TuesdayTraining


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Episode 01: Entrepreneurship by Design

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Yay!

In this first official episode of the SweetLife Entrepreneur Podcast, we’re talking about *Entrepreneurship by Design™. This is such an important topic that it’s actually one of the first things I teach to my private clients.

Entrepreneurship by Design™ = building a business around the life you want to live.

It’s working to live… not living to work. In this episode I teach you how to start doing this!

The great thing about Entrepreneurship by Design™ is that it can be effective even if you’ve already launched your business.

So, download your free Entrepreneurship by Design™ Business Guide and get ready to take charge of your business, and more importantly, your life!

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Why is this important for your business?

If I hadn’t been vetoed, this show would’ve actually been called the “No Regrets Podcast” because that is exactly how I strive to live my life.

When I’m nearing the end of my life, I want to look back and be proud, thankful and not filled with regrets.

What about you? 

Focusing on Entrepreneurship by Design™ will help you create and run a business that allows you to live a life with fulfillment, no regrets and so you can look back on your life and be proud of how you spent your years.

What can you expect from this training?

The training and resources in today’s episode include strategic questions to help you get a clear understanding of just what your perfect day looks like, how/when/where you’ll conduct business, and whether or not the decisions you make are walking you down a road that leads to your ideal life.

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Resources Mentioned:

Lewis Howes’ School of Greatness (Book)

SweetLife Entrepreneur Facebook Community

*Entrepreneurship by Design™ is a signature business program of AprilBeach.com

 

Episode 00: Lifestyle Entrepreneur Manifesto

Welcome!

If you’re intentionally building a business around time freedom, travel freedom, the people you love, and the fire within you that needs to create, inspire, and make the impact you’re called to make this is likely to become your new favorite podcast.

Listen now

I’m April Beach and my purpose and calling for the past 16 years has been to make a difference by helping you achieve your purpose and business calling. In this introductory episode, I explain more about who I am, why I’m qualified to be giving you business advice, what I’ll be talking about, and just who this podcast is for.

If you’re a coach, consultant, or service provider who wants to build a business centered around purpose before profit and family, please subscribe to this podcast, because it will become your go-to resource.

Please also join me and hundreds of other quality of life-preneurs in the SweetLife Insiders. I’d love to support you.


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