Episode 211: How To Fill Your Programs Using Guest Speaking – with April Beach and Heather Sager

Heather Sager SweetLife Entpreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

Episode Bonuses:

Grab Heather’s FREE training: How to Build Authority as a Speaker WITHOUT Second Guessing What You Say

Who This Episode is Great For:

Entrepreneurs looking to get in front of your ideal audience and establish yourself as an expert in your space but you’re not exactly sure how to go about it through the process of speaking. 

Summary:

If you’re an entrepreneur and you’re looking to get in front of your ideal audience, establish yourself as a trusted source and solution, and sell more of your signature programs, services or offers, speaking is a great way to do that. However there are strategic steps that should be followed in order to achieve your ideal outcome, and what we learn in speaking to this week’s guest is that you can actually send clients away by saying the wrong things.
And this week’s show, Heather Seger, strategic speaking advisor, guides you through her four-step Speak for Authority method to fill your programs using speaking. Heather also dives into statistics speakers need to know, how to tell the right story, and expert insights to make sure you are speaking up in the right way, to the right audience, about the right topics. 

At the end of this episode you will:

  1. Understand the four steps to the “speak for authority method”
  2. Know how to nail your message
  3. And understand quick strategies to choose your signature talk topic

Resources Mentioned:

Follow us on Clubhouse App: @aprilbeach


SweetLife Podcast™ Love:

Are you subscribed? If not, there’s a chance you could be missing out on some bonuses and extra show tools.  Click here to be sure you’re in the loop.  Do you love the show? If so, I’d love it if you left me a review on iTunes. This helps others find the show and get business help. I also call out reviews live on the show to share your business with the world. Simply click here and select “Ratings and Reviews” and “Write a Review”. Thank you so much ❤︎

Need faster business growth?

Schedule a complimentary business triage call here.


Full Show Transcript:

Episode 202: Tactics To Becoming A Confident Introverted Entrepreneur – Stephanie Thoma

Stephanie Toma SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Episode Bonuses:

Join our online community to start networking confidently in our monthly coffee connection. 

Who This Episode is Great For:

This show is for entrepreneurs in all stages of my business growth system who are introverts. You love who you are, but know that being a little “type A” could grow your business a lot.

Summary:

This episode is for entrepreneurs who are introverted but know you need to become more of an extrovert to share your business with others. It can feel like a challenge and our guest today, Stephanie Thoma, author of The Confident Introvert, is here to help.  In this short episode, you’ll learn simple strategies to become more comfortable outside of your comfort zone. Plus, we also do a little practice session in this episode to help you relax. This is a great show for those who really prefer your own company but know your business needs to be shared.

At the End of This Episode You Will:

  1. Feel most settled about being an introvert in an extroverted world
  2. Have meditation/prayer practice to calm your nerves
  3. Understand how to manage external communications while remaining the introverted person you love to be.

Resources Mentioned:

 
 
 
 
 
 


SweetLife Podcast™ Love:

Are you subscribed? If not, there’s a chance you could be missing out on some bonuses and extra show tools.  Click here to be sure you’re in the loop.  Do you love the show? If so, I’d love it if you left me a review on iTunes. This helps others find the show and get business help. I also call out reviews live on the show to share your business with the world. Simply click here and select “Ratings and Reviews” and “Write a Review”. Thank you so much ❤︎

Need faster business growth?

Schedule a complimentary business triage call here.


Full Show Transcript:

 

You’re listening to the Sweetlife entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business, mental and entrepreneur activator a probate. Hi everyone. And welcome back again to this sweet life entrepreneur podcast today, Or talking specifically with those of you who feel like you are an introvert and you’re an entrepreneur you want to lead in your space,

 

but there are some different social barriers that you have trouble approaching and crossing as an introvert and the work that you do in your business. You want it to feel authentic, how you show up on social media. You want it to be authentic to who you are, and you really love your comfort zone. And so today on the show, we’re talking to Stephanie Toma and Stephanie is truly an expert at helping those of you who are introverts to really step out and lead in your space.

 

She is a networking strategy coach event, host and founder of the confident introvert. She’s also an author of a new book that came out this past June called the confident introvert. She is an introvert herself and she’s facilitated over a thousand events and established a fulfilling career. Helping people generate meaningful connections at online and in-person events. And her mission is to help you feel confident and establish really amazing business relationships that catapult you forward in your career.

 

Stephanie has been featured by Forbes business, insider entrepreneur thrive global, and so many other places, including being invited to speak at Harvard, Northwestern, and Boston universities, as well as internationally to date, Stephanie has helped thousands of people just like you. You’re an entrepreneur, or you want to step into leadership. She’s helped thousands of people like you to make sure that you can celebrate your strengths as who you are and be authentic with confidence and make meaningful connections.

 

It’s not sounding so great. I’ll be honest with you. I learned so much. I’m not an introvert. I’m definitely an extrovert. And so many of the strategies we talked about on today’s show, including like a quick short guided meditation that we went through was so powerful. So this show is for you introvert entrepreneurs, but it also is for those of you guys that might actually be going so fast at a trillion gazillion miles an hour,

 

that you need some resetting techniques too. So I was so excited to invite Stephanie onto the show. At the end of this show, you are going to have solutions to how to approach anxiety and different hacks to get through times when you’re anxious, you are going to know how to approach social media as an introvert and how to show up across social media.

 

And you’re going to get tips on how to network, even though we’re talking about online networking, how to network confidently and different web apps, strategies, and different ways that you can connect with people that isn’t just doing it cold really ways to enter you into relationships with people in a way that feels confident to you. So if all that sounds great, stick around because we’re going to dive in all the show notes from today’s show can be found by visiting Sweetlife co.com,

 

including all of the business programs available to you to develop your programs, your signature offers, and your 2021 business strategy cruise over to Sweetlife co.com. We’re here to help. Let’s go ahead and dive in.<inaudible> All right. Hey, you guys, April here and I am joined by Stephanie Toma. And today we are talking, especially to all of you introverts out there.

 

You are experts your leaders, your entrepreneurs, your creatives, you know, you are where exactly where you’re supposed to be, but maybe there are some struggles that you have that other entrepreneurs may not have as far as how to be confident and own who you are as a person and the business side of it. And that is why Stephanie Toma is here on the show today.

 

Stephanie, thank you so much for joining us. Tell us a little bit about you and your area of expertise when it comes to confident introvert entrepreneurship. Yes. Hey April, thank you for having me. So my company is competent introvert and there are a few different tiers there. I do individual coaching focused on leadership development and also a variety of webinars focused on networking,

 

remotely, networking in person, and also cultivating authentic competence. That’s rooted from within. I’m certainly not about faking it until you make it. It’s about actually from a root level, understanding what are the roadblocks and navigating those to have an authentic sense of confidence that is unshakable, even as an introvert, there’s such a common misconception that if you get your energy from solitude,

 

which is the definition of introversion, that, Oh, you’re meant to be a wallflower and that’s not true as introverts. We can authentically connect with more than just one person it’s quite possible, but there are just little tweaks that can help us navigate social spaces. I love what you said. If you get your energy from solitude, I never realized that was the definition.

 

I’ve actually think there’s probably a lot of people that can relate to that and be like, Oh gosh, maybe, maybe I do have some, some aspects or characteristics of introvert than I, then I didn’t even realize that, you know, people just really, really get their energy from that space. So thank you so much for being on the show and you are the author of a new book.

 

We want to make sure that you mentioned that just came out for those of you introverts. Tell us really quick about your book. Yes. Yeah. So competent introvert, a practical Guide to connecting with others at networking events and beyond it came out this past June. And it’s all about how to go from point a to point B point a being I would like to connect with people.

 

I would like to get out there and grow in my career, whatever that looks like. I like to become clear on my goals and achieve them become successful, but how do I get there? So this book really fills in those gaps and leverages the most fun way to get ahead in your career, which is through making authentic friendships, which is your network and coming from a place of,

 

okay, how can I help people? And then, Oh, I have a bunch of friends and maybe I can ask for help when I need it. And it becomes this really synergistic sort of experience, but it’s all about taking the first step and beginning to network. So basically I have hosted over 1000 networking events and before I hosted network events, I was attending them.

 

So that’s what prompted writing the book. I realized that there’s magic and there’s learning in numbers and having been to a high volume and hosted them. I was really excited to put pen to paper and just let this flow out of me last year. I love that what an amazing resource for people. And so you have attended thousands of events, you’ve hosted over a thousand events and you are stereotypically.

 

What somebody would say is, yeah, I’m an introvert. And so this like really leads us into the very first step that you’re going to share with us today. Let’s talk about just some general anxieties for introverts and some of the things that introverts experience that other entrepreneurs might not experience as far as from the social emotional standpoint at these events. Can you share a little bit about what that feels like for an introvert versus somebody who’s just super out there and in everybody’s business and face like me?

 

Yeah. And Hey, it’s great. We need both ways that everyone shows up, but I would say that one of our core needs is to feel understood and to be understood. So there are a couple of different areas of dissonance that introverts specifically can come up against in a networking capacity. One scenario is everyone thinks I’m so quiet. If I speak up,

 

then it contradicts what people expected me and what I expect of myself and not as uncomfortable. So that’s one way. And then the other way, this is what I more recently have sort of encountered, which is people assuming that I am an extrovert because I have developed social skills and I use them actively. So there can be this dissonance of, Oh,

 

I’m quiet. Everyone thinks I’m quiet. I don’t want to be different than that. Or Whoa. Everyone thinks that I get my energy from others because I can talk with people, but it’s like the secret that I’m an introvert. Interesting. I mean, I can’t exactly understand, but I can see how that, that would be stressful. And so from an anxiety standpoint,

 

how do you manage the anxiety of attending these types of events or frankly, how do you manage the anxiety of operating as a founder, as a CEO and as an introvert? What are some of those anxieties? Yes. So in a virtual world, one of the ways that we can alleviate anxiety is by taking steps to avoid burnout. I mean, I’m sure you’ve probably experienced zoom fatigue.

 

It’s just a guess. It’s super common just when you bond, like from one event, the other to the other and you realize, Oh, I should be energized. I’m just sitting in my chair for eight hours straight and not doing anything. It should be fine. However, we find ourselves depleted and the antidote to that is a concept from my book,

 

competent introvert, it’s called a solitude sandwich. Essentially, we can do this with our socialize. We can do this during the Workday. We can translate this in person or online. And basically what that means is the contents of the sandwich. The meat of it. If you’re vegetarian, let’s go with some PB and J that’s your activity. That is what you’re actively engaging in.

 

Maybe it is a phone call with someone, maybe it’s going out to dinner, whatever it is, making sure that on either end of the activity before and after you have a little bit of a buffer to let’s say, go on a walk, take a stretch break. Or one of my favorites is meditation. And that kind of leads me to the next tip,

 

which is to engage in a meditation practice. If you don’t already, do you meditate? Is that a part of yours? Yeah. So I meditate and pray, and that is, I actually start every Monday morning. That way I don’t feel like I need to as much throughout the day, but when I’m coaching sometimes a big stretch day. So like an intensive day with the client,

 

I absolutely have to back away with zero stimulation, at least halfway through it to recharge it. Yes. And you know, I’d say for introvert specifically, what can cause us a lot of anxiety and strife is overthinking and you know, I have joked with people. Well, I think other people just under think, you know, like maybe I’m thinking enough and it’s fine,

 

but you know, sometimes I’m like, wait, there can be thoughts that are ruminating and you feel like your wheels are spinning and there isn’t a lot of traction and it’s not benefiting you in any way. So what meditation does is it acts as a way to clear the mental fog. And if there’s any confusion about what are the next steps in my life that I should take,

 

or do I want to go to this event? What do I want in my life? What do I want out of this event? You know, I really view it as being such a powerful tool to be in. And So many people use this tool, but are doing so wonderfully in their careers. It’s pretty much a best kept secret and it’s not exclusive to monks or to people and,

 

you know, praying contacts it’s really accessible to all of us. And a great way to introduce yourself to meditation is with a mindfulness meditation technique. So I call it the breath of four, four, four. It’s pretty easy to remember. And if you’re feeling stressed or feeling anxious, this could be a foreign event. Or before you go to sleep,

 

when you wake up, whatever that anxiety pops up, just taking a comfortable seat, rolling your shoulders back and just breathing in through the nose for four counts. And you can do this with me. I do this, I love doing this stuff. We’ll do it here. If you got listening with us, you Guys can do it right here on the podcast with us.

 

Okay. So if you’re driving eyes open, if you’re so breathing in through the nose for one, two, okay. See, this is why I’m addicted to yoga, Lots of yoga. So these techniques, these anxiety techniques, what’s so great about this particular show. I mean, they really aren’t just for introverts. These apply to all of us with a really high level high stimulus world.

 

And so those are certainly important, but I definitely can see why they’re so much more important to an introvert leader to be able to strategically think and thrive. And there’s so many different parts of being a leader in this space that require you to be articulate and, you know, be proactive and be that leader in that, in that area. But I certainly see how that could be a struggle as well.

 

When we are talking about leadership for introverts. One of the questions that I get all the time is from clients and podcast listeners in general and just across social media, is it as an introvert. I hear a lot from people that they feel like they need to be present on social media. They need to be doing Instagram lives or Facebook lives, or they need to be out there really in a raw live capacity.

 

But that is not within who they are as a person. And it may or may not actually align with the brand they’re building for their company. How do you recommend, or what tips do you have for introverts that really feel like they may or may not. I mean, this is a whole business strategy question, but just generally for them, let’s say they really do need to be active on social media.

 

They do need to be doing live streams. They do need to be guesting on podcasting, do need to be present. How did you help introverts approach those types of things that are completely out of their comfort zone and frankly, they don’t even want to do. Yeah. Okay. You bring up such a great point because I get this all the time with my clients as well.

 

I don’t want to be visible. I don’t want to be the center of attention, or I don’t want to take up more space than other people because why should I should let other people speak? And from a certain standpoint, it’s like, okay, we can rationalize and say, you know what? I don’t need to do that. So I won’t,

 

but that’s how you stay small. And when you become about something greater than yourself, which is the reason why you have a business, because it’s not just about you, this isn’t a big ego trip. You know, if it is then maybe rethink your entrepreneurship, ideally you’re driven by a mission that extends beyond yourself and a part of getting that mission out there and helping people is being visible.

 

So even though it’s uncomfortable, I will say repetition for effect. So I’ve hosted so many events. And before that I attended so many events. And what do you think it was like when I very first started? Was it seamless? Was it perfect? Was it credible? No, it was not. But I mean, and that’s kind of an extreme example.

 

You don’t need to attend a thousand events before you’re comfortable, you know, it’ll happen sooner, but then the more you do something, there will be so much dissonance. If you dislike it and you keep doing it. So you learn, Oh, I kind of like that part of it. And then over time there are studies that suggest that the more you see someone,

 

the more likely you are to like them. So these, there are studies that suggest this, like at the word hand, for, within your home environment, you know, ideally. Yeah. So it would make sense if the more you do something and you don’t do it with the intention about why have to, even the referrals I get to, I am in such a privileged place that I get to attend this event and learn about this topic and meet others who are also interested in learning.

 

Yeah. So I’m hearing you say, it’s basically the response to a question that we ask our clients, what will happen to your people. If you do not show up for them, what’s going to happen to them? Like what is going to happen to them? If you do not, if they don’t hear about your services, if they don’t hear about your offer,

 

if they don’t experience the transformation that you deliver within your book or your program or your mastermind or whatever it is, what’s going to happen to them. So I love that. And that certainly does put it in perspective because it has nothing to do with the leader themselves. It’s all about who they’re called to serve and change. And then the other thing I heard you say was that repetition is going to make it easier.

 

Each time you do it, you got to show up. It’s not about you. It has nothing do with you actually whatsoever. And it’s really going to get easier each time you do it. So I love those encouraging words and it is, it’s so important because every single entrepreneur is different. Everybody brings something different to the table and there’s nobody like you and nobody will be out there.

 

If you aren’t out there, you won’t be out there. And that’s a big thing. So kind of trying to transition this a little bit here. So we have these online events, right? Or we have the social media we’re out there and being present. But what we also know is it, regardless of all the social media in the world, posting that you’re doing,

 

what really builds business is relationships. Relationships are what increase sales, bring other people into your business, word of mouth, nothing builds a company like relationships. And so with these introverts, what tips do you have for introverts for actually networking and building relationships online? The yes. I mean, we can talk about, we could do a whole show on in-person networking events,

 

but you know, right now, what do you recommend as far as how to go in network remotely, how to reach out and make those first connections. How to go about doing that as an introvert. So many introverts myself included, tend to really thrive when it comes to communicating. One-on-one maybe it’s not our first choice to be on a stage, but you can get there if you want to be there.

 

Right? So I would say that, especially if you are wanting to ramp up your networking and you do feel, let’s say a bit of social anxiety or just don’t get your energy from that, then one way to start is by doing one-on-one networking experiences. So there are a few apps, including lunch club, Bumble, biz, and shaper. And those apps,

 

what they’ll do is they will match you with a new professional every week. And so you could meet up to five people and one week, if you choose to, and you know, you can meet with them from anywhere from 30 minutes to an hour, and you just never know where these conversations will go, but what’s great about them is that you don’t necessarily need to go out there and find someone,

 

you know, this person wants to connect. So there’s a little bit less of that factor of I’m going up to this person. Are they interested in connecting? I mean, chances are, if they’re out of virtual event, they probably are, but it’s more foolproof this way. And then let’s say, if you are interested in connecting with someone and you’ve attended a virtual event,

 

be that person who in the chat feature drops their LinkedIn link and says, Hey, I’d love to connect and invites people. So what I have found in my experience as an introvert and event hosts is it’s so gratifying to have people come to you. You know, when you’re the host or when you are extending an invitation, then it really does open doors for you that you wouldn’t necessarily know to open yourself.

 

And also attending events that have a specified networking portion. There are a lot of really great tools right now. You know, I’ve used icebreaker a lot. There’s also teleport and other different online one-on-one connection games where they could be an entire virtual event or they can be a component. But if you are looking to connect with people and don’t necessarily want to do it completely from scratch,

 

have a warm lead, so to speak, then that’s certainly one way to go about it. That is so smart. As we were driving into this section, I was thinking that you were going to share with us just how to send a cold message to somebody on LinkedIn, asking them to have virtual coffee. And I identify that. I was like,

 

gosh, that would be a really big thing. I imagine for an introvert, these tips are so good. And the fact that we’ll make sure all of these resources are shared in the show notes for you guys who are listening. So all these things from the shaper of the lunch club, but Bumble, biz, icebreaker, teleport, and obviously every place else where you can find Stephanie,

 

we’re going to make sure they’re on the show notes for you guys. Stephanie, thank you so much for your time today. This is a great show and it isn’t a topic we’ve really hit on very much. I think we had a show about introvert entrepreneurship about three years ago. And I still remember that realizing that there are so many different aspects of leadership that truly need to be approached in a different manner for different types of leaders.

 

And, and I love that this is your area of expertise, so thank you so much. And then also for our listeners that are like, Oh my gosh, this is me. You know, she’s speaking my language. They Kevin’s talk a little bit about, you have a help sheet that we’re going to include in the show notes here about the working remotely resources sheet.

 

Is that, is that include some of the resources you’ve mentioned or what are our listeners going to get out of that bonus to this episode? Yes. Okay. I’m so glad that you’re asking about that. So that is just an easy one page cheat sheet of different tactics from my networking remotely webinar, but also we did touch on a few of them in this call as well.

 

So yeah, I would certainly say if you’re interested in just a refresher from this conversation and to perhaps learn about new concepts as well, that can help you in your online networking journey, then you’ll want to go to Stephanie toma.com/freebie and that Stephanie T H O M a.com. Perfect. Perfect. And then for Stephanie’s coaching programs, we’ll make sure a link to her coaching program is in that is in the show notes for this episode as well.

 

Stephanie, thank you so very much, any last words you’d like to leave for our introvert founders and CEOs listening to this episode? Yes. So I would like to leave everyone with just the sentiment that if you are listening to this podcast and thinking, you know, it seems a little bit of a reach. I’m not sure if I a leader, I Know that I’m an introvert,

 

but I don’t, you know, the thing’s kind of stretchy for me, just knowing that having the desire to lead and having a mission greater than yourself is the first step. And I truly believe that everyone can lead once you have that clarity of what you want to stand for and lead with that’s so, so good. Thank you so much, Stephanie.

 

We really appreciate you. Yes. Thank you for having me April<inaudible>. Thank you so much for tuning into today’s show. Again, this was Sweetlife entrepreneur podcast, episode number 202, and Stephanie Toma was our expert guests today on the show to find all of the resources that we talked about, including how to find Stephanie’s networking, remotely strategy sheet, all of the apps that she mentioned on today’s show ways that you can work with Stephanie and she can help you walk into your authentic leadership and how to get your hands on Stephanie’s new book,

 

please cruise to Sweetlife co.com. And this is episode number 202. I’ll see you soon. Have a great week. You guys

Episode 164: Is Your Online Marketing Failing? Here are 5 Solutions You Can Count On – with April Beach

SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Who This Episode is Great For:

  1. Those of you who are doing everything you’re told and your online marketing still isn’t working
  2. Anyone in any phase of my Lifestyle Business Roadmap

Show Highlights:

  • How online marketing sales have changed over the past few years
  • The story of how Facebook completely stonewalled my recent marketing efforts
  • The five strategies you can implement to continue to grow your list and business and increase your sales when all else fails

Take Action with Episode Bonuses:

Join the SweetLife Facebook Community

Resources Mentioned:

My Business Website

Want to become an Affiliate of our company? Email hello@sweetlifeco.com

Speakers Summit Mastermind™

Help a Report Out (HARO)

Kristen Foust on Instagram

Every Day I’m Preppin’

SweetLife Entrepreneur Podcast | Episode 133: The Power Of Superfans: How to Create A Community Of Superfans Who Love And Follow You Forever – with Pat Flynn

April Beach on Instagram

Full Show Transcript:

 

you’re listening to the sweet life entrepreneur podcast Simplified strategies to grow your service business and launch a life you love faster with business, mental and entrepreneur activator a probe age. You guys coming to you from a very cold boulder, Colorado. I’m holding my cup of tea recording this episode for you and I’m hoping that my voice holds out. I have the whole Debra Winger thing going on here, but don’t quite sound as sexy as she does. And I have a very special message that I want to share. This is actually one that I fit into our podcast content editorial calendar because of the fact that it’s come up so much,
I think it’s really important for us to talk about today. We are talking about what to do when everything that you’ve been told to dio to market your business online is totally failing. So this means the Facebook ads, the instagram, you know, strategies and the filters and that perfect feeds and a certain number of stories you post each day and how to go live on LinkedIn. All the things you’ve been told or what you quote unquote are supposed to do to grow your business and grow your list. What do you do when they aren’t working?
This is something that we’re hearing more and more about. So the funnels that we had used and that had worked so well to grow lists from 2015 to 2018 they aren’t working so hot anymore until the online strategies of business development aren’t working for everybody the way that they used Thio. And I want to talk about that because I’m a business coach. I coach you guys and I have a lot of women out there that are doing everything quote unquote right, right. You know, on my team of experts, I have Facebook experts and Instagram experts.
And finally, a couple of weeks ago, we hit a total brick wall within my own business. So I’m gonna tell you this story. And this is why it really triggered me to record this episode for you about two weeks ago when we were going through to trigger our ads to Sweet Life Launch, which is my business launch and development program that was open for a short period of time. All of our ads were stonewalled by Facebook, which means Facebook rejected all of our ads. Now these were the same ads.
We ran over and over again, and we went through the language making sure that language was right. We went through making sure there weren’t any, like, shifty promises and the ads, you know, because Facebook’s always, you know, trying to be careful for what businesses advertise on their platform anyway. Total Stonewall meeting with Facebook’s Our Facebook ads strategist who is a Facebook at expert. She has been for years. She met, looked with Facebook anyway. Our ads were not approved in. Facebook has now been putting a crunch on ad strategies for business coaches,
and we’re starting to feel the effects of some of the online marketing strategies that works really, really well for years and years. What happens is when a lot of people start doing them. They stopped working so well and we hit that brick wall. I know that this is also happening in and many of your businesses to Maybe you’re following an instagram strategy or a social media planning calendar. That somebody you said would be perfect and it’s not working for you. So whether you have your Facebook ads disapproved for literally no reason like we did.
Your funnels aren’t attracting buyers anymore. You’re wasting hours a week on instagram and not gaining any following all. Maybe you host live webinars. Maybe you’re using a live weapon, our strategy to sell into your programs. Maybe that’s just not working. And I’m not saying these aren’t working for everybody is a matter of fact. A client of mine just hosted live Webinars and sold her online course for $40,000 for the first launch. I mean, some of these strategies are working great, but for many of you, they aren’t.
So this is the podcast to be listening to If everything that everybody said to d’oh you have done and your list still isn’t growing, your business isn’t booming. You aren’t gaining your followers today.
We’re gonna talk about how to market your business when all else fails. So this particular episode is for those of you guys who are in all phases of my lifestyle entrepreneur road map.
If you aren’t sure where you are, just pause this episode really quick in just text to the number 31996 and you’re gonna wanna text to the word sweet life one word and that I’ll just shoot you a link.
You can take a small short assessment, and it’ll tell you exactly where you are on the road map to build the lifestyle business of your dreams and give you steps and thinks you should be working on based on where you are.
So this particular episode, this online marketing kind of fail. This is not just for new entrepreneurs. This is affecting established businesses,
too. So this particular episode is for every single phase of my lifestyle. Entrepreneur of my lifestyle, business,
road map. And today we’re gonna talk about five different strategies that you can d’oh to continue to grow your list and grow your business and increase your sales when all else fails.
All the show notes for this episode can be found it. Sweet life podcast dot com forward slash 1 64 and stick around to the end of this episode.
We are featuring a podcast listener and their business every single week in promoting you guys out on instagram and on Facebook and helping your business gain more traction and get more attention to so stick around at the end of the show,
and you will get to know our featured listener and for you to be our featured listener. Simply go to sweet life podcast dot com and applied to be the next featured business and listener.
Okay, let’s go ahead and dive in. Okay, Step number one. The first thing to do when all of your online marketing fails.
The first thing to do is to create a network of online businesses just like yours. That you resonate with you are,
may be in the same place, is they are in their business, and I want you to create personal relationships with them.
Here is the purpose of doing this when you create a collective of businesses that don’t do the same thing.
Just a collective of like minded women in a small group, not 20 not 30 were like talking five or seven,
and you create this collective of businesses that you take the time to get to know each other. You take the time to get to know the service’s of one another.
You actually go through almost like a mini brand training with each other, and you create this collective of promoting each other’s businesses connecting with each other online and offline.
That is gold to your company. So here’s your homework for this. This is picking five people from online.
I want you to pick five different businesses online. You can connect with them from Facebook groups that you’re in.
As long as that, of course, abide by those group rules. You can connect with him on Instagram,
and I want you to reach out to all of them individually at first and just say this. Say,
Hey, listen, I’m working hard to get my business noticed. I see you’re working hard to get your business noticed us?
Well, I’d love to get to know you create a relationship with you. Hey, let’s have coffee sometime and you get to know them.
You get to know what they’re doing. This takes time. Folks like there is no press easy button here.
And that’s the downfall of online marketing. Is it? For so many years, you’ve been told that this is an easy button with online marketing that you could just hit,
and all these people are just going to show up at your front doorstep. It doesn’t always work that way,
and it’s starting to work that way less unless, Okay, so taking time to have coffee with another business virtually online,
even just for 15 minutes and getting to know each other is a powerful first step. My recommendation is to do this with five different businesses individually,
and then set up a zoom virtual coffee date with these five ladies once a month. It’s like your own little mini mastermind,
and what happens is you become part of each other’s lives and you know about each other’s businesses in those relationships grow and you’ll start commenting on their things on social media,
and they’ll start commenting on yours. They’ll refer other people to your business, and vice versa. That is number one.
Best way is to create a community. Collective was just you and a few other girls Where you connect with these relationships are the ones that build profitable,
powerful, multi six figure cos they start like this. They start by a hanging out and having coffee together,
being intentional. So that is step number one Stuff member. Choose to be common affiliate be becoming an affiliate means that your company sells another company’s program,
service’s or products. This is a really great way to number one, have your business seen as a leader and a somebody that sells really resourceful products,
even if they aren’t your own number two. To be able to build a relationship with other businesses by supporting them to sell their programs and offers and number three by increasing your sales when you become an affiliate,
you automatically are brought into a collective of other affiliates that air promoting the same program the same offer. This is an amazing way to network to share what you do and,
of course, to make more online friends when you make more online friends and you have more people on your side where people are going to share your business and recommend you that other people,
these personal relationships supersede anything that you can d’oh even any video strategy that you could do and just put out there to a cold audience.
Having somebody personally recommend you will always come first. Now the question is, you ask, how do I become an affiliate now?
This isn’t a whole training on how to become an affiliate for somebody else, but let’s just cut to the chase.
If you see a program that you like and you’d like to sell, reach out to the person personally in just a Hey,
listen, I love what you’re doing. I believe in what you’re doing. Can I help you sell it?
Can I be an affiliate? One of my favorite programs that I sell for somebody else’s for my friends.
Selena Sue. She has a program called Impacting Millions. It teaches people how to get press and how to get media exposure in your business,
and I love this program. I’ve been affiliate for her for years now, and the way I did that was reaching out to her and say,
Hey, I love what you’re doing. This is not something I currently coach my clients on. I would love to sell yours.
How can I help you? How can I be of service to you? And being part of Selena’s affiliate program has actually introduced me to some of my very best online business Girlfriends is a matter of fact two of them.
I just hosted a virtual weekend summit with These are great relationships, and what it’s gonna do is it’s gonna open the doors from our networking for you,
but it’s also going to increase your sales and get your company more exposure. So that is step number 27 of our three is did speak.
I’ve been talking about speaking here on this podcast. This is really important for you getting up personally in front of an audience in actually speaking to them,
teaching a training or sharing your message. It doesn’t matter if it’s 10 people or 100 people or 1000 people.
When you do that, you connect one on one with that listener in a way that you can’t any other way through online marketing.
And so I encourage you to speak to get out there. And your action item on this is just to make a list of five different events that you would like to speak at this year.
Five different places. They’re your wish list of events. Where do you want to talk? Is there a woman Start up summit or Health and Fitness Summit and go and start doing your research.
Figure out how you can apply for that and start getting your ducks in a row to do that. We talk all the time here on this podcast and that actual summit that I hosted with to my Only Girlfriends was called Speaker Summit That teaches you how to have resource is to book yourself to speak so you can always cruise back to sweet life co dot com.
My Web site and find resource is to learn how to speak their a swell. But your action item on this is just to make a list of five different dream stages that you would like to speak on.
They don’t have to be big. The small ones in the local communities in your small towns are the ones that build almost just is powerful relationships,
as if you’re a big keynote speaker for an annual event. So Number four is to get press and media attention.
Now. Press and media attention doesn’t automatically create a marketing funnel for you. However, when you get press and media attention,
what it does is it attracts high quality businesses and high quality buyers to you. This is an alternative to our traditional online marketing standards that we’ve been talking about because it’s a way that immediately elevates you as an expert.
Whether you’re contributing to an article whether you’re quoted in the magazine, whatever it may be getting press and media attention for your business will always supersede your authority above any sort of personal self posting you’re doing across social media.
It’s having an endorsement from a media outlets saying, Hey, look, this chick knows when she’s talking about,
and we’re gonna quote her in this article because we think she’s a reputable source. So having that sort of exposure is going to attract other businesses to you,
and it’s going to then attract marketing to you. So it’s one of those things that you can do that’s free.
You don’t have to pay for it other than sweat equity to submit your article to be featured in a publication.
And one of the resource is we’ve shared here for the last couple of years on this podcast on how to get awesome Press and media attention is a resource called Help a Reporter out.
It’s a free resource where you can submit yourself as an expert and we’ll go ahead and make sure we put a link to help a reporter out,
also known as Harrow in the show notes for this episode for You and then the fifth strategy to grow your business,
aside from online marketing, is to host offline events. This could be a meet up, but you d’oh!
It could be a luncheon for local businesses in your area. There doesn’t have to be a cost to it.
It’s just hosting an event to bring people closer to you within your community that are your perspective clients. Even if you have an online business,
it’s important to know that the best, most lucrative relationships are built face to face. So those followers those super fans is Pat.
Fling calls them those first followers of a new service or a new offer. You can get those source first followers locally,
and then they become your biggest online cheerleaders. They become your biggest fans. I still remember when I was launching this podcast and we had a big,
huge podcast launch team that was so grateful for all of the women, all the people that took part in it.
But the majority of listeners on that podcast launch team. We’re from Colorado. They were friends and friends of friends,
and it was really awesome. There were hundreds of people that flooded the airwaves sharing this podcast, but that started local and it catapulted us to the top female entrepreneur podcast for over 20 weeks straight.
So I want you to know that those things work. Don’t just cut to the chase and go immediately to these online relationships.
And if you find yourself where you’re wondering, why isn’t this working? What is wrong with me? I’ve done every single Facebook live video that so and so told me to do,
and I’m showing up on Instagram. Story is the exact amount of time and hosting I G lives in posting interesting,
thought provoking articles that start with stories on LinkedIn and nothing is working. The most important thing to do is keep it up.
Don’t quit doing those things. Your online presence is incredibly important. I’m not saying that you should quit those things.
What I am telling you is that there are other ways to grow your business through what we call grassroots marketing that are going to build deep relationships with people that I love you and become your greatest cheerleaders.
And they aren’t always this shiny, perfect online funnel like you’re told that they are until this podcast is to let you know there’s nothing wrong with you.
You’re not doing anything wrong. You’re trying hard, you’re building your business and you’re trying to get attention into spread out and to rise above the noise.
And I love you for that. And that’s so awesome. That’s why you’re sitting here listening to this podcast episode.
But these five ways. If you just pick a couple of them, even two of these to incorporate in your marketing strategy,
I promise you they will make a world of difference. They’re not an easy but you do not get to push a button,
and these things were being instantly done for you. These things take work, but because they take work,
an intention and personal connection, that’s why they’re so powerful and they can grow your business in exponential ways.
So let’s go back over these five solutions when all of your online marketing his head a brick wall number one is defined.
Five people online from Facebook groups, or INSTAGRAM, schedule coffee dates with them, inform a little mastermind collective,
get to know each other and support each other in each other’s business is Number two is to become an affiliate in to sell somebody else’s service.
Is you can always email us if you’d like to be humming affiliate of our business programs. Simply shoot an email toe Hello at sweet life co dot com and say,
I want to be an affiliate. We would love to have you, and I know there are many other businesses out there that would love to have you sharing their offers.
And service is number three is speak. What I talked about on today’s show is really to speak. Live face to face events.
Start booking yourself on five stages, whether their local or bigger, buying five stages this year. Get out their share your message and connect with people.
Face to Face Number four is to get press and media attention, and I promised you will put the link to the heros so that you can submit yourself as an expert in the show notes for this episode.
And Number five is to host offline events hosting offline events. Coffee dates face to face strategy sessions. Maybe you host a community event where you pour into your community and you volunteer your service.
Is that you? D’oh for another group of women once every quarter. Believe me, that will give you strides of an advantage over your competitors by giving first,
we really believe that the best way to build your business is always by giving first, and that is one key way to do it.
All right, you guys help. You found this podcast helpful. If you did, I would love it.
I would really appreciate it if you’d just up arrow and sure this podcast with your friends. You can actually share this podcast directly from Spotify and Pandora to instagram.
And if you aren’t yet, please follow us at Sweet Life Podcast or at sweet Life Entrepreneur on Instagram.
I would love to chat with you over there. Okay, Your show notes for this episode can be found by visiting Suite Life podcast dot com forward slash 1 64 in today’s feature podcast Listener is Kristen Fast.
Kristen is the founder of Everyday I’m prep in dot com. She is a health coach that helps Mama’s ditch the fad diets and take control of their help,
including hormone mindset. And she just has some really cool stuff. Follow her over on Instagram at Kristen G.
Faust, and every day I’m prepping. She adjusted a really cool I g TV video, which I love about weight loss,
ms. So let’s give her a high five and go over and follow her on her business. She’s doing great stuff over there.
We’ll make sure there’s a link to Kristen’s business in the show notes for this episode as well. Okay,
you guys help. You found this helpful. I just want to encourage you that if you feel like you’re doing all the things and nothing’s working,
just keep going. Start using some of these off the side grassroots marketing strategies because these are the ways that we have built business for a long time before anybody invented shiny online funnels.
And let me tell you something. They work, all right, you guys have an awesome week and I’ll talk to you again soon.
Bye for now.

Episode 159: How to Become An Influencer In Your Industry – Part 2 – with Kathy Haan

Kathy Haan SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join us for Speakers Summit Virtual Mastermind!

Episode Highlights:
  1. The last five strategies to get influencer marketing.
  2. Kathy’s hacks for getting branding photography for FREE!
  3. The secret media weapon the major influencers know about that you can utilize as well.
Why This Episode Is Awesome:

If you haven’t listened to Part 1 of my interview with Kathy Haan, you’ll want to make sure you do that before listening to this episode.

Kathy Haan is a business coach, travel blogger, influencer, podcaster, and travel agency owner. You can find her work featured in places like Forbes, USA Today, Cosmopolitan, and Thrive Global. When she’s not at home in Iowa with her husband, three children, and two enormous Great Pyrenees dogs, you can usually find her traveling the world, creating content, and storytelling on stages.

Take a listen to this final part with Kathy to understand why she says, “The best way to gain authority is to borrow it from someone else,” and how you can become an influencer in your industry!

How to Take Action:
    1. Join us for Speakers Summit Virtual Mastermind!
    2. Connect with Kathy Haan (@kathyhaan) and myself (@sweetlife_entrepreneur) on Instagram
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Kathy Haan’s Website

Kathy Haan’s Blog

Kathy Haan on Facebook

Kathy Haan on LinkedIn

Kathy Haan’s Media Page

The SweetLife Entrepreneur Podcast | Episode #158: How to Become An Influencer In Your Industry – Part 1 – with Kathy Haan

The SweetLife Entrepreneur Podcast | Episode #037: Building A Profitable Creative Business – With Jeff Goins

Jeff Goins’ Book: Real Artists Don’t Starve

Help A Reporter Out (HARO)

One Model Place

FaceApp

Episode 158: How to Become An Influencer In Your Industry – Part 1 – with Kathy Haan

Kathy Haan SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join us for Speakers Summit Virtual Mastermind!

Episode Highlights:
  1. What influencer marketing is.
  2. Why you need influencer marketing.
  3. The first three strategies to get influencer marketing.
Why This Episode Is Awesome:

This is not an episode about how to have a million followers. If you care more about the numbers than the results you deliver and the relationships you build, you will fail.

However, if you want to learn from a true international influencer whose story and work has changed lives and if you want to develop your influencer marketing plan for the right reasons, this is the episode for you.

Kathy Haan is a business coach, travel blogger, influencer, podcaster, and travel agency owner. You can find her work featured in places like Forbes, USA Today, Cosmopolitan, and Thrive Global. When she’s not at home in Iowa with her husband, three children, and two enormous Great Pyrenees dogs, you can usually find her traveling the world, creating content, and storytelling on stages.

Kathy had so many amazing insights and tips that we’ve decided to split this episode into two parts. So, make you don’t miss part two.

How to Take Action:
    1. Join us for Speakers Summit Virtual Mastermind!
    2. Connect with Kathy Haan (@kathyhaan) and myself (@sweetlife_entrepreneur) on Instagram
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Kathy Haan’s Website

Kathy Haan on Facebook

Kathy Hann on LinkedIn

The SweetLife Entrepreneur Podcast | Episode #156: How To Create Your 2020 Strategic Plan: A Guide For Lifestyle Entrepreneurs – with April Beach

The SweetLife Entrepreneur Podcast | Episode #146: How to Become A Speaker and Use Stages To Grow Your Business – with Pete Vargas

Hal Elrod’s Website

Hal Elrod on Instagram

Hal Elrod’s Podcast | Achieve Your Goals with Hal Elrod

Hal Elrod’s Book | The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)

TikTok

Episode 115: How To Maximize Press For Your Business: 4 Steps People Often Miss

SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download: Press Ready Business Kit

Episode Highlights:
  1. The unknown benefits of getting press for your business.
  2. The story of how my The Today Show feature was anything other than perfect.
  3. Four steps to get your business ready to maximize press and media attention.
Why This Episode Is Awesome:

I can confidently say my business wouldn’t be where it is today without the press I received when I was first starting out.

Whether you’re just starting your business or you’ve been in business for a while already, press is incredibly valuable.

In last week’s episode, I had my friend Selena Soo on the show to discuss how to get press for your business and I wanted to continue that conversation this week by explaining just how to prep your business so that you can maximize all the press you’ll receive.

Don’t forget! If you enroll in Selena’s Impacting Millions program before it closes at 5pm EST on April 2nd you’ll also receive an invitation to my 12-Month Press Mastermind where you’ll gain access to my press list and get extra press pitch support to make your voice heard!

How to Take Action:
    1. Download: Press Ready Business Kit
    2. Enroll in Selena Soo’s Impacting Millions Program and receive my bonuses
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

The SweetLife Entrepreneur Podcast | Episode #114: How To Get Press, Stand Out, And Become An Industry Influencer – with Selena Soo

April Beach on Instagram

Rachel Hollis