3 Types Of Content Companies Will Line Up To License From You- with April Beach (Episode 262)

    How To License Your Course Content or Program
    How To License Your Course Content or Program

     

    This episode is for those in Phase  3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™

    This Episode is Great For: 

    This is a great show for entrepreneurs who have an established method, framework or process and are ready to scale exponentially. 

    Summary: 

    People don’t talk about licensing. In fact, it’s a secret weapon that most companies don’t tap in to. However, licensing when done properly can be the catalyst to higher profit than you ever dreamed possible. And there’s no catch! In fact, the business model of licensing your content, course, or program is quite simple. This week we’re continuing our conversation about from episode #235 and talking about the types of content companies line up to license.
     
    I’m also sharing behind the scenes details of how I’ve licensed my content, methods, frameworks and processes for over a decade. And you can too! 
     
     

    At the end of this episode you will: 

    1. Know what makes your content valuable enough to be licensed
    2. Know how to license what you already have and not re-create the wheel
    3. Know how to decide if licensing is right for you
     

    Resources Mentioned:

    www.license2scale.com

    April Beach on LinkedIn


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    Full Show Transcript:

    262 (236)

    [00:00:00] Hi you guys and welcome to the Sweet Life Entrepreneur Podcast. I’m April Beach, your host, and I am so glad you’re here. You have tapped into one of our best of episodes. These episodes are cherry picked from our most popular episodes with the most downloads, with the most comments. So these are the ones where whether it’s in a speaking engagement, or whether it’s by writing to us or sending us messages on social media where you guys have reached out and said, Hey, listen this episode you did was really powerful for me.

    [00:00:28] Thank you so much. And they’re also the other episodes that we believe are the most important as we move into the next year for the online business landscape that we are going into for coaches and consultants and experts and speakers and authors. And so this episode is absolutely amazing, though it’s previously recorded, all of the resources can be found by clicking on sweetlifeco.com.

    [00:00:54] You can visit us online and just very simply select the podcast and you’ll find all of the show notes in there for you with up to date links, making sure that you’re getting to the right place if you’re looking for a resource. Now special message to those of you guys that have been

    [00:01:12] waiting for this show to come back. I am so excited to announce that the next generation of the Sweet Life Entrepreneur podcast is dropping the week after Christmas, before New Year’s. As we roll into the new year, going from 22 to 23, and I can’t thank you guys enough. If you are a new listener to the show, you probably have no idea what I’m talking about, but after five years of faithfully dropping a business, training, a recording, a, a strategy for you every single week in winning awards for this show. I needed to step back and take a break, and you guys have been so gracious in actually encouraging me to do that. So what turned out to be one month off turned out to be about a year off of recording this show, but the reality is, is that we have been producing so many business trainings, hundreds and hundreds of them for five years, and entrepreneurs have relied on.

    [00:02:06] I needed to take a step back and get a perspective. If what you guys really needed for the next generation of the show, how should this show actually help you to continue to grow your businesses? And many of your businesses have significantly grown since we first started this show. And you are growing and we’re growing and what does that actually look like?

    [00:02:27] So I have had the gift of spending almost a year to build the entire next generation of the SweetLife podcast for you and I can’t wait for you guys to hear it. I’m so excited. So the wait is almost over and I wanted to send you a message about it. Thank you for the emails and the comments on social media encouraging me to enjoy my time off. But April, please come back. I need your show to grow my business. You guys are amazing and you have really been. The fuel to the fire. That has helped me see clearly, clearly of where this show is gonna go in the next gen. It’s gonna sound a little bit different, but it will continue to be the place where you can come to for true proven business trainings that are transformational for your company.

    [00:03:10] That is business coaching that isn’t pulled out of thin air. From experts delivered to you in such a way that you can implement it. That’s why this show has been so popular over the years, and that’s what we will continue to do for you. I can’t wait for you to hear what we have planned.

    [00:03:27] The first series we’re kicking off is called Becoming Known in the Experts. So we have in here that are teaching you these proven business trainings without a hook to sell you something. They’re just coming in here to pour into you are Absolut. Epic. I can’t wait. So if you haven’t yet subscribe to the show, please click subscribe. Please share this with your friends. Please resubscribe in case that you were unsubscribed during my little hiatus. And I just love you guys so much, and I’m so excited to be back here. I can’t wait to drop the whole entire NextGen of the show and the episode’s coming for you. And in the meantime, enjoy this best of it is very powerful and it’s been chosen for you for a reason. I’ll talk to you guys soon.

    [00:04:13] You’re listening to the Sweet Life Entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business, mentor and entrepreneur activator April Beach.

    [00:04:31] Hi guys, and welcome back to this show. I’m April, and I’m so glad to be talking to you. Today’s podcast is an extension of last week’s podcast, episode number 235. Honestly, if you haven’t listened to episode 2 35 yet on licensing 1 0 1, how to license your course and your content to scale your company exponentially, that’s where I would start.

    [00:04:53] But if you were with me last week, I’m so glad that you were back here again and I can’t wait unravel this conversation a little bit more today. We’re continuing our conversation by specifically talking about three types of content. Companies will line up to license from you and all the show notes and everything that we’re discussing today can be found by visiting sweetlifeco.com.

    [00:05:19] You can just click on the podcast and everything is right there for. Now a couple of kind of behind the scenes as I’m recording this for you guys. This morning I took an ice bath. It was the polar plunge, and I still feel like I’m a little bit shaky, but frankly, I feel better than I ever have in my life.

    [00:05:38] We were hosting a human performance summit at our lab, and I usually don’t talk about this very much here on the show, but we actually own an entrepreneur lab, which is a place where we help entrepreneurs turn their thoughts into reality in Boulder, Colorado. And we dive into a lot of peak performance things and it’s really amazing. So four 30 this morning I was in an ice bath, completely focused and visualizing what we want our 2022 to look like and um, I just wanted to share that with you first of all, because I get so many comments from you guys about when I share stuff behind the scenes and the fact that you appreciate it.

    [00:06:20] But then also to show that it’s so important that we’re always working on ourselves, physically on top of what we’re doing in our business. And all these shows, all these podcast episodes are quote ,unquote business strategies and trainings that you can take to the bank, right? But the truth is, it really does all start with you.

    [00:06:40] And so I wanted to bring that up. So before we start diving, How literally you can blow your business up through licensing. I wanted you just to take a pause and just to reflect on what did you do for your physical body and for your mind this week, because that’s where it all starts. And I just wanted to encourage you in that.

    [00:07:02] Okay. Squirrel moment over . Let’s go ahead and dive into today’s show. Here is what you can expect by hanging out with me for the next couple of minutes. First of all, this is gonna be a shorter episode because the last couple episodes have been a little lengthy longer than we usually do for the summertime, and I know that you’re busy and out there living the dream or building the dream or both.

    [00:07:24] And so I wanna be respectful of your time. This particular episode is for those of you guys who are in business phases three, four, or five. If you don’t know what phase of business you’re in, you can take the quiz by visiting sweet life co.com/quiz. And this is a great show for those of you guys who have an established method, framework or process, and you are ready to scale your business exponentially.

    [00:07:51] So here’s the deal. People don’t really talk about licensing. In fact, it’s like a secret weapon that most companies don’t even realize that they can tap into. However, licensing, when it’s done right, can be like the super catalyst for a higher profit than you truly ever dreamed possible because, and if you listen to that last week, you know this.

    [00:08:15] Because we are giving other companies the power to distribute your content. It’s not always coming directly from you. And frankly, there isn’t any catch to this. The business model of licensing is really simple, and that’s what we’re talking about even more in depth than last week. So if you didn’t listen to last week’s again, go back and listen to episode number 235.

    [00:08:36] At the end of today’s episode, you’re, you are gonna know what makes your content valuable. And whether or not you are ready to license your content and you’re gonna have more information so that you can really lean on and even evaluate the opportunity of licensing. Most companies that we talk to love the idea, but it’s very new to them because frankly, business coaches don’t talk on or teach on this very often. And so I understand this might be a totally new concept to you, and so you’re gonna have more awareness and understanding of whether or not this is a great opportunity for you and your company moving forward. So let’s go ahead and dive into the show.

    [00:09:23] Okay, so let’s do a mini recap of last week’s episode. This will not replace listening to last week’s episode, and I really don’t want you to miss out. So this is just kind of a refresher if it’s been a hot minute since you listened to last week’s. First of all, what is licensing? Licensing is creating content for other companies to use so that they can grow faster, they can make more money. Or they can provide better services because of licensing your content.

    [00:09:52] The sister, I’ll call it a sister, the twin of licensing, which the process of doing this is almost identical to the process of creating your license material, is training other people in your method. So if you have a signature method or a signature framework or a signature process that you wanna train other people, even if it’s under your brand or they can become certified in your process. It’s the same thing we’re talking about here. So really getting your wheels spinning. Have you been listening maybe the last weeks and you’re like, gosh, you know, I don’t really know if I wanna do this.

    [00:10:29] But then when I say, Hey, but what about bring in other people underneath you and training them on your method, just so you know, pretty much the exact same process to get your content. So that’s a little recap of last week. The benefits of licensing are number one, for you to demonstrate thought leadership in your space.

    [00:10:48] So when you start licensing your material, all of a sudden people look and they’re like, oh, wow, man, she’s awesome. Look at that. She’s licensing her material that they, you know, other companies or he, you know, number two, increases credibility across your own audience. So even if your audience isn’t the one, Licensing the material from you, they think you’re even more badass because of the fact that you’re licensing your material to other people.

    [00:11:14] It certainly helps you exponentially scale because in the process of licensing, we really create something one time and then you can profit through multiple different opportunities and it is a perfect bridge for those of you guys who have been a B to C. Moving over to a B2B or even a B2 G, like a business to government.

    [00:11:36] Great opportunity here for those of you guys who are, who are interested in that. So whether or not you are ready to license your programs and you’ve met kind of those prerequisites for licensing, go back and listen to the last week’s episode because we, we dive into that even more in depth. So today we’re talking about the three types of content that companies literally will line up to license from you.

    [00:11:59] I have companies line up and join my wait list to license our courses and I release them one month a year, and that has been happening for over 11 years. Actually, probably should look at the date and throw myself a big ass party for that. I think that’s actually more than that. The deal is, is we create something that is amazing, that gives you the advantage that other companies want and they need, and then they literally will line up to license this material.

    [00:12:29] Why is it, why do they do that? Why do they pay so much money? Is because you are giving them the ability to profit faster and or you’re making their life easier. And or you are positioning them to be better at the content they’re already delivering. Maybe what you are licensing fits a missing piece to what a company needed, or maybe they’re taking your whole entire program in white labeling it, which we talk about last week. So those are kind of some of the reasons why this is such an incredible opportunity for you.

    [00:13:05] So three types of content that companies will line up to license. Number one is actual content itself. So content that people need to fill every distribution channel. Let me say that again. The first type of content that people will line up to license, I say people that companies, organizations, or other entrepreneurs will line up to license from you is content that feeds every distribution channel.

    [00:13:32] Examples of that are blogs, articles, newsletters, emails, so written emails, imagesand videos are examples of that type of content. So anything that another company needs to fill their content distribution channels, if you already have great content in that area, believe me, I mean, let’s take another sidebar here for a second.

    [00:14:01] You and I both know how tiring and time consuming and exhausting it is sometimes to create content, video content, written content, podcast. Content. Right? Content is king, right? The truth of the matter is, is that if you can speed up that process by delivering amazing content for other companies to distribute on their channels, through their channels, they will line up to license that content from you.

    [00:14:29] That’s number one. Number two, type of content that they will line up to license are. Let me give you an example of assets. Assets are anything that these companies need to communicate an end result or to add to their established content or program. So an example of an asset could be, it’s something very workable and usable.

    [00:14:54] It’s like a tool. Examples of those could be worksheets or blueprints or templates or forms. Anything that is an asset, that is a tool that they need, that they can add to their established content, that becomes a tool within what they are already delivering. So number one is content to feed their distribution channels.

    [00:15:20] Number two are assets. And third, and which is the king of them all are, I call them completes. These are complete package. That companies and other entrepreneurs or organizations need. Here are examples of completes. These could be your complete program or services, your complete courses curriculum, even if it isn’t built into a course yet. Steps of service systems or processes, so these are complete packages that companies can take. It is like full blown turnkey. You already have these complete programs. and you are giving another company, an organization or another business, an opportunity to plug and play where you’ve already created your complete package, your videos, your content, your worksheets.

    [00:16:17] It could even include you coming in and teaching some part of that live. And this is when you have the great privilege of creating an amazing custom package. Whatever works out for you and the licensee. Completes are where it is you guys completes, are the ones that companies are really paying hundreds of thousands of dollars for.

    [00:16:40] Or you can start really down, and I don’t even mean to say down, but you, you know, it doesn’t have to be licensing your whole program to a corporation org organization. You can start by licensing your content to other small businesses starting at only a couple thousand dollars. Whatever works based on the value of the content that you are delivering.

    [00:17:01] But completes are really where it is. And the more complete and the more valuable your program, the more of a transformation you deliver within your program, then the more somebody is going to pay you to use it to license it from you. So let’s go ahead and recap the three types of content that companies line up to license.

    [00:17:21] Now, if you’re driving and you can’t take. I wanna invite you to a totally free one hour video. It’s called Content Licensing 1 0 1, where I go even more in depth than all of this, and you guys can tap into that video anytime. I would call it a webinar, but I’m not selling you anything on it, there’s, you know, I’m not like there with you live saying, and now, you know, do this.

    [00:17:44] It’s literally a video. For those of you guys who are interested in learning more about content licensing, you can tap into this video anytime by visiting license, and then the number two and then the word scale.com, or by visiting our website sweetlifeco.com. So if you can’t take notes, I break down these three types of content. And I actually show examples of these inside that video, and you’re welcome to tap into that. So let’s do a really quick recap. Number one, content to feed any distribution channel. Number two, any sort of assets or tools. Again, these are worksheets or blueprints or templates or forms. And then number three are completes. These are your curriculum or your course, or your complete program, or your complete service package that’s already done and ready to go. And those are the three types of content that companies, organizations, and corporations and other entrepreneurs will line up to pay you to please let them use it in their content distribution or in their program.

    [00:18:48] Please let them sell it, and it’s a win-win for everybody. A couple things moving forward, and I’m not gonna dive into these things in depth because we’ve covered so much over the last two podcast episodes, but I want to make sure I’m at least getting your wheels turning because I want you making more money faster by using the work you’ve already done.

    [00:19:10] And so what I want you to do at this point, if you’re thinking about this, definitely cruise over to license2scale.com. Grab the resources we have there for you, but just be thinking right now, what do you already have? What do you already have in your arsenal? What do you already have that you have already created that other companies could use that you see other companies missing? It could be a good opportunity for both you and another company. What do you already have that you can maybe repurpose or tweak? Maybe you just need to scale it up just a little bit and then you can have an opportunity to sell that exponentially. It could be a course or a mini course or a training, written content, programs.

    [00:19:54] And don’t forget, going through the process of packaging your material to license to another company is the same process we would take you through if you want to certify or accredit or train others on your method. These are the same steps in the same process. It’s just the distribution and the actual usage.

    [00:20:15] The sales side of it looks a little bit different. So licensing your content is the same process that we take clients through as those of you guys who are launching a certification or a train the trainer type program. So if you don’t have assets, then we wanna really think about what are you currently building in your business that we can mindfully in advance, build in a way for part of it to be licensed out.

    [00:20:41] And there are a lot of things to consider really, like what is best for your brand. I was in a clubhouse room a couple of months ago and I was talking about licensing and, and somebody asked me, you know, what’s the deal with white labeling? And I answered that question. In last week’s podcast about whether or not white labeling is is right for you. And so again, make sure you tapped into last week’s podcast. And of course I discuss it more in that license to scale video for you as well.

    [00:21:09] So other decisions you need to make, and we again talk about it in this video, are, should you license your material only locally to businesses, or are we talking about licensing your content to companies that have a global reach and they’re completely online? Should you geographically bind or restrict the content you license to maybe only a limited number of companies or organizations, either within a certain geographic area or perhaps within a certain niche. Those are all strategic questions that we go through in this video training, but also that those are great things to think about, and I want you to be thinking about how the answers to these affect you and your brand and your leadership first, before we’re thinking about how they affect the end user.

    [00:21:57] And then of course, other things like do you license your content as is or are you willing to update. What’s the minimum price? What is the license length? How many people is your licensee allowed to distribute your content to? There’s so many other details frankly, there are questions you didn’t even know you had, but I wanted to hone in on these two podcast episodes and start with the foundations.

    [00:22:19] This is content licensing 1 0 1. This is the conversation that is so exciting you guys. This is literally how I brought my first business consulting firm to seven figures and it. Hard work. I’m not gonna lie about that. It was definitely hard work, but it was way easier than I ever expected because I have, and I had something that was incredibly valuable that other companies want.

    [00:22:44] If you have something that other companies, organizations, entrepreneurs, want and need, that again makes them make more money faster. It makes them be better at what they do. It can level up their brand and it cuts their time. Then you have just made yourself the most valuable person in the room. I guarantee it, and I’m super excited about talking about this content, this, this topic.

    [00:23:10] I geek out on it because I’ve experienced it personally and I’ve seen the opportunities my clients have had when we help them build out their license programs, and I want you to have those opportunities as well. So this is episode number 236 at the Sweet Life Entrepreneur and Business Podcast. I’m April Beach your host.

    [00:23:30] Thank you so much for hanging out with me. Happy summertime. I hope you’re doing something that you love that makes you laugh. That’s good for you and good for all the people that you love, and that you get a chance to really spend some quality time. And don’t forget to invest in yourself. You might not wanna jump in an ice bath at 04:30 in the morning like I did, but whatever it is for you, okay, now I’m just gonna do a little, little teeny tangent.

    [00:23:55] This is what I learned about myself today. I am way stronger mentally than I even thought I. And I’m really proud of myself for what I did today, and it feels really, really good. And frankly, I was in that ice bath for a really, really long time, and it was unexpected how good not my body did. My brain and my mental toughness surprised me today.

    [00:24:21] And that was freaking awesome. And so I just wanna encourage you to push yourself and you will surprise yourself. We are so much more than we even think we are. We have so many more resources and so much more strength that we can tap into. And when we put ourselves in those positions where we have to see what we’re made, You will not only rise to the occasion, you will blow past it.

    [00:24:47] I know you will. Whether we’re talking about licensing your content or building funnels or launching your first online course, or your business or mastermind or we’re sitting here and we’re helping you determine how to take a great article you wrote and get it distributed so that you can make thousands of dollars, whatever it is, we’re into holistic business building here, and that is your body, your mind, your family.

    [00:25:12] and of course, High profit, deep impact lifestyle for you. Thanks so much for hanging me, hanging out with me today. See, I’m still a little bit shaky here. I’m like drinking my coffee. I really appreciate you guys. I can’t wait to connect with you. Connect with me on Instagram at April Beach life and of course on Clubhouse where I’m there every single week at April Beach, and I would love to hear what you are doing to invest in yourself this summer.

    [00:25:39] And I am there to take your licensing questions, especially in Clubhouse. So don’t forget to hit me up with those because that’s what I’m there for, is to support you guys in these business. Okay. Have an awesome day, and I will talk to you next week. Bye-bye for now.

     
     

    How To License Your Course Content or Program- with April Beach (Episode 261)

    How To License Your Course Content or Program
    How To License Your Course Content or Program

     

    This episode is for those in Phase  3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™

    This Episode is Great For: 

    This is a great show for established entrepreneurs who are interested in learning how to scale your business exponentially  through licensing your content, course or program. 
     

    Summary: 

    If you’re an established entrepreneurs with a proven programs, courses, or content, and you’re looking to grow exponentially, then this episode is for you. By creating content to license you can demonstrate thought leadership in your space, increase credibility across your audience, expand your business to B2B or create a dual business model. 
     
    This an intro to licensing for entrepreneurs those want to know how content licensing works, those who want to demonstrate thought leadership in your space through Licensing, those interested in transitioning from B2C to B2B in some capacity. This show will give you a good foundation and knowledge base to consider your options. 
     

    At the end of this episode you will: 

    1. know what licensing is and how to make money doing it
    2. know the business model of licensing and if it’s right for you
    3. know the prerequisites to license your content 

     

    Resources Mentioned:

    www.license2scale.com

    April Beach on LinkedIn

     

     

     

     


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    Do you love the show? If so, I’d love it if you left me a review on iTunes. This helps others find the show and get business help. I also call out reviews live on the show to share your business with the world. Simply click here and select “Ratings and Reviews” and “Write a Review”. Thank you so much ❤︎

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    Full Show Transcript:

    261 (235)

    [00:00:00] Hi you guys and welcome to the Sweet Life Entrepreneur Podcast. I’m April Beach, your host, and I am so glad you’re here. You have tapped into one of our “Best of Episodes”. These episodes are cherry picked from our most popular episodes with the most downloads with the most comments. So these are the ones where whether it’s in a speaking engagement, or whether it’s by writing to us or sending us messages on social media where you guys have reached out and said, Hey, listen, this episode you did was really powerful for me. Thank you so much.

    [00:00:30] And they’re also the other episodes that we believe are the most important as we move into the next year for the online business landscape that we are going into for coaches and consultants and experts and speakers and authors. And so this episode is absolutely amazing, though it’s previously recorded, all of the resources can be found by clicking on sweetlifeco.com.

    [00:00:54] You can visit us online and just very simply select the podcast and you’ll find all of the show notes in there for you with up to date links, making sure that you’re getting to the right place. If you’re looking for a resource. Now special message to those of you guys that have been

    [00:01:12] waiting for this show to come back. I am so excited to announce that the next generation of the Sweet Life Entrepreneur podcast is dropping the week after Christmas, before New Year’s as we roll into the new year, going from 22 to 23, and I can’t thank you guys enough. If you are a new listener to the show, you probably have no idea what I’m talking about but after five years of faithfully dropping a business training, a recording, a strategy for you every single week, and winning awards for this show, I needed to step back and take a break.

    [00:01:46] And you guys have been so gracious in actually encouraging me to do that. What turned out to be one month off, turned out to be about a year off of recording this show, but the reality is, is that we have been producing so many business trainings, hundreds and hundreds of them for five years, that entrepreneurs have relied on.

    [00:02:06] I needed to take a step back and get a perspective of what you guys really needed for the next generation of the show. How should this show actually help you to continue to grow your businesses? And many of your businesses have significantly grown since we first started this show. And you are growing and we’re growing and what does that actually look like?

    [00:02:27] So I have had the gift of spending almost a year to build the entire next generation of the SweetLife Podcast for you and I can’t wait for you guys to hear it. I’m so excited. So the wait is almost over and I wanted to send you a message about it. Thank you for the emails and the comments on social media encouraging me to enjoy my time off.

    [00:02:46] But April, please come back. I need your show to grow my business. You guys are amazing and you have really been the fuel to the fire. That has helped me see clearly, clearly of where this show is gonna go in the next gen. It’s gonna sound a little bit different, but it will continue to be the place where you can come to for true, proven business trainings that are transformational.

    [00:03:09] For your company, that is business coaching that isn’t pulled out of thin air, from experts delivered to you in such a way that you can implement it. That’s why this show has been so popular over the years, and that’s what we will continue to do for you. I can’t wait for you to hear what we have planned.

    [00:03:27] The first series we’re kicking off is called Becoming Known in the Experts. So we have in here that are teaching you these proven business trainings. Without a hook to sell you something, they’re just coming in here to pour into you are absolutely epic. I can’t wait. So if you haven’t yet, subscribe to the show, please click subscribe.

    [00:03:45] Please share this with your friends. Please resubscribe in case that you were unsubscribed during my little hiatus, and I just, Love you guys so much, and I’m so excited to be back here. I can’t wait to drop the whole entire NextGen of the show and the episodes coming for you and in the meantime, enjoy this best of, it is very powerful and it’s been chosen for you for a reason.

    [00:04:08] I’ll talk to you guys soon.

    [00:04:13] You’re listening to the Sweet Life Entrepreneur podcast, Simplified strategies to grow your service business, and launch a life you love faster with business, mentor and entrepreneur activator April Beach.

    [00:04:32] Hey guys, and welcome to episode number 235. This one is really juicy. It is jam packed with the secrets to how I grew my first business consulting firm to over seven figures. So I’m super excited to share this with you and all the resources that we have here available for you on the show can be found by visiting sweetlifeco.com. And this is episode number 235.

    [00:05:00] Welcome to the Sweet Life Entrepreneur and Business Podcast of your new my name’s April Beach. I am the host here of this show. I am a business consultant and strategist that works with entrepreneurs and experts to design, launch, and scale your business in today’s episode is literally a secret weapon.

    [00:05:18] If you are listening to this, if you’re a regular subscriber or you just happen to land here, this is something that nobody’s talking about and I’m so excited to share it with you on today’s show. We’re talking about how to license your content to scale your business and increase profit.

    [00:05:35] And this particular episode is a best for you, it’s most appropriate for you if you are in phases three, four, or five. Of my entrepreneur roadmap. What that means is that you have to be in a specific phase to be ready for this level of business, scalability and this level of growth. And so if you’re in phases three, four, or five, this is a great episode for you to listen to.

    [00:06:00] If you don’t know what phase of business design, growth, scale, and impact you are in. Take a second pause here and cruise over to sweetlifeco.com/quiz and you can take a really short quiz and I’ll tell you exactly where you are in your business and what you should be working on right now. You can also text the word quiz to the number 8 0 5 2 5 4 0 8 8 0.

    [00:06:32] So here’s what we have in today’s show. It’s really great for those of you guys who are established entrepreneurs and you’re interested in learning how to scale your business exponentially through licensing your content course or program. If you have a proven program, course or content, and you are looking to see even the greater impact that you can make.

    [00:06:55] You’re trying to find even more ways to make more money and to create the impact that you know that your program can, than this episode is for you. And so at the end of this episode, you are gonna know what licensing is and how to make money doing it. You are gonna know the business model of licensing and be able to have insight on whether or not this is even right for you, and you’re gonna know the prerequisites that you need to have in place in order to license your content.

    [00:07:24] And there is a super special bonus with today’s episode. If you wanna know more about this, you do not want to miss this bonus. I am giving you a completely free one hour licensing your content, Quick Start video training, and you really don’t wanna miss it. It’s one hour training on the quick start guide of how to prepare and license your content, and you can find that totally free by visiting licensetoscale.com.

    [00:07:58] It’s the word license. The number two and then the word scale.com, and I’ll make sure that that is in the show notes for you. So that’s another resource for you to grab here. I love giving you guys awesome very highly valuable stuff here for free that other businesses charge you thousands for. So definitely go grab that.

    [00:08:18] Okay, let’s go ahead and dive into today’s episode. This is episode number 235, and so all the show notes can be found by visiting sweetlifeco.com number 235 under podcast.

    [00:08:41] Okay, so let’s start out by answering the question. What is licensing? Licensing is creating content for other companies to use. Think of it as renting your content, renting your course, renting your program, so it’s creating content for other companies to use, and they rent it from you and it’s called licensing so that they can grow faster or so that they can make more money or so that they can provide better services or training or support for their people, whoever their people happen to be. And now let me read you the legal definition of licensing. But just so you know, I wanted to make sure I gave you the, the April entrepreneur regular person’s definition of it too. So the legal definition of licensing is content licensing is a legal agreement between two parties known as a licensee and a licensure.

    [00:09:38] Licensees can purchase the rights to republish content from a licensor. Licensing is extremely versatile and allows for brands to repackage content in a variety of forms across desktop and mobile platforms. And that official definition came from news cred. So let’s go ahead and dive in a little bit more.

    [00:09:59] You have a program or you have a course and you wanna make more money, you want to go from what I call in our business, where we take our clients from scale to amplify. There is a difference between scaling your business and amplifying your business. And this my friends, is how you do it. So the benefits of licensing are really important to think about as you’re considering whether or not you wanna license your program to other companies.

    [00:10:28] Here are some of the benefits that you can flow through your mind as I’m saying these to you, and really hold each one up and see if it fits you right. The first one is if you wanna demonstrate thought leadership in your space. If you wanna become a thought leader in your particular niche, your particular area of expertise, then licensing is a benefit in that area.

    [00:10:53] Number two, licensing increases credibility across your own audience. So even though you’re creating content that’s used by other companies, when your audience knows that other companies are buying your content, all of a sudden they are really confident in your ability to get them direct results.

    [00:11:14] Number three, licensing enables for what I call exponential scalability. So let’s talk about scale for a second. Scale in most cases, as we talk about here on the podcast, and most entrepreneurs and online businesses are familiar with it. In that case, we’re talking about taking a one-on-one service or a one-on-one program and turning it into one on group. We’re creating different business models so that you can reach more people and increase your profit usually in the same amount of time.

    [00:11:46] Scaling is a precursor to licensing. Licensing is where you still create that one piece of content and then you’ve tested it in the scale capacity and now you are willing to rent it or allow other companies to borrow it from you called licensing it for them to distribute. So we have gone from scaling you to literally exploding so fast your reach with your content through licens. And then another benefit of licensing is for those of you, if you’re listening to this and you wanna figure out how to go from B to C, so you have a consulting firm or a coaching firm, or you’re a speaker or an author, and you are used to serving one particular client that gets direct results from you and you wanna transition, you wanna start coaching other businesses.

    [00:12:39] Licensing is also a really great benefit for you. So there are multiple benefits to licensing your content, if any of those fit into what aligns with your strategic objectives for your life and your brand.

    [00:12:53] So really the question that we need to dive into here before I share anything else is, is licensing right for you? But not only that, are you ready to license? I have so many people. Literally, we have a waiting list of entrepreneurs who really want to learn how to license their materials, but they aren’t ready yet. So let’s talk about what is a prerequisite for being. To join my masterclass called License to Scale. To learn how to do this, the prerequisite is that you have to have a proven course or program or content that’s gotten people transformational results in the past.

    [00:13:39] So this means if you have never created a course before, or if you do not have a membership community with curriculum, if you have not developed transformational curriculum or a transformational program and you have not tested that, you are not ready for licensing. And so at this point in time, if that is you, of course you’re welcome to sit here and hang out with me for the rest of this episode, but I would put it on pause because we have a program to teach you how to do that.

    [00:14:07] You can find that program by visiting signatureoffer.com. And so the process we take companies through is first we help businesses launch, and then the second phase is scale, where entrepreneurs join our transformational program Design masterclass. Again, you can find that at signatureoffer.com if this is where you are.

    [00:14:26] And then you can go onto licensing your material. So the prerequisite is you have to have a proven program course or content that’s gotten people results in the past. If you don’t have that, you’re not quite ready for that yet, and that’s okay. This is a very cool episode to know what is the potential for you is in the future.

    [00:14:44] So I’m gonna give you guys a peek behind the scenes. I’m pulling back the curtains, and I’m gonna share with you two case studies out of five different case studies in which I have licensed my content for over 12 years, because I want you to get your wheels spinning about what you have or what you can do with your business.

    [00:15:02] All five case studies and they’re all different. All five case studies are available by going to licensetoscale.com and joining that licensing 101 webinar. But I’m just for the sake of time and to get your wheels spinning. I’m gonna share with you two here. Okay, so the first case study I wanna share is the fact that I had a collection of courses, a collection of online courses back in 2009.

    [00:15:29] I’ve been doing online courses before they were even a thing. You listen to the show, you know that, right? So I had a collection of eight full online courses and there were eight different courses that were for a very specific niche. They were totaled 198 slides, 13 hours of recorded classes, and they came with teacher guides and supplemental worksheets and even project plans.

    [00:15:53] I licensed. That collection of courses and I have licensed these collection of eight courses that is currently still to this day, licensed in over 13 countries to other businesses. They included business coaching videos, swipe files, and we licensed it in different formats so that the business could use it in even co-brand it.

    [00:16:15] So that is case study number one. So I had a collection of courses that served a specific audience. And people line up, people literally join my waiting list to license my courses. I only release them once a year in the month of November, and they join a waiting list to license my courses once a year.

    [00:16:36] And I have been doing that since the beginning of 2009. And so that’s one way. So if you have a collection of courses, not just one. Think about all of the material you have created, all of the mini videos, all the things that you’ve done, that we can package together into a complete package. And I promise you, when it’s done correctly, they will line up to license that from you.

    [00:17:01] So I’ve done this for years and I’m still doing this today. So that’s case study number one. And then case study number two is that I have a full coaching program that includes the courses, but it also includes consulting for corporations and content that that corporation can distribute to all of.

    [00:17:21] People, in this case it’s a corporate program, and so they wanna take my content and my courses and use my consulting. And that’s another case study. And I first started doing this back in 2010. So these are two case studies and again, I have five some smaller ones for those of you guys that are just getting started.

    [00:17:39] And you can see all five by going to the license to scale.com and you can join that information webinar. So hopefully that gets your wheels spinning a little bit about what you already have. We want to dive into your assets, dive into your method, dive into your process and what you’ve already created, and then have a conversation about who can this really benefit so it’ll benefit your business and it’ll benefit their corporation and their company as well.

    [00:18:09] The next thing I wanna kind of transition here because I know that for many of you, this is a new conversation. This is a new topic, is sharing with you that there are three primary ways to license your content, and each one of these ways is going to equal the branding and the future goals for you that you have for your.

    [00:18:32] So the first way you can license your content is straight as it is with your branding, your logo all over it. So that would be somebody borrows or quote unquote licenses, rents your course or your class, and they plug it into their lms. They plug it into their system or wherever they’re distributing it, but it’s your logo all over it.

    [00:18:54] That’s way number. Way number two is co-branded, where you allow for your them to add their name and logo to it. It could be co-presented by, co-branded by, and that’s a really great way for you to retain the ownership and the authority of that content, but also to really help your licensee level up as well.

    [00:19:17] And then the third way you can license your content is completely white labeled. White labeled is where nobody even knows it’s yours. Some operations expect that to happen, so some companies will only license your content if it’s completely white labeled. Some companies only wanna license your content if it’s co-branded, and so every single one of the licensees has their own goals for licensing in your content.

    [00:19:42] Now let’s like talk about for a second what is really actually good for you, those three levels. Number one, straight As is, is your trademark. Number two, co-branded, or number three, white labeled. They follow the flow of the value, which means that someone will pay you less to take it straight as your own, a little bit more to co-brand it and a little bit more to white label it, or in some cases, a significantly more amount of money to let white label your content.

    [00:20:15] But let’s ask the really important question here. Is that right for you? Is it right for you to have no stake and for nobody to know that that was your genius? And out of all the companies and all the entrepreneurs that I coach to license their courses and their content, very, very few of them go with the white label, even though the end user, the licensee, will pay all the tea in China.

    [00:20:43] Is that really worth it to not get recognition for your brand? And so those are some things that I just want you to be thinking about. I know this is an intro to licensing conversation, so I wanted to make sure that you knew about those three primary ways to license your content. So as you’re going through, as you’re thinking about what you have that you can license, you’re also thinking about in what capacity that that could work best for you and what you want your brand to be 2, 6, 10 years down the road.

    [00:21:14] And then the last question I wanna answer for you today is, who licenses your content? Who should you license it? This is a very common question. I answer this in clubhouse rooms all the time, and I get emails very often, especially when we are leading up to opening up my license to scale masterclass and people are saying, Well, who, who wants this? Who do I sell it to? So let me give you two very clear examples of who should you license your li your content too. The first one is other companies who are not in direct competition with you. But they serve the same audience and they wanna look better or expand their reach, grow their list, increase their sales, and save time.

    [00:21:57] The second opportunity for an audience for you are companies that are exactly like yours, but they’re missing something they need, and they want your expert content. They want turnkey offers, so they wanna be able to take your course and just plug it in to their system and sell it right away. And they wanna have faster, instant results.

    [00:22:21] So you can license your content to a company whose audience needs it, but the company is not in direct competition with you. Or you can license your content to a company that is just like yours, but perhaps they don’t have as great of content as you do. Perhaps they need some more content to level up what they already have to shore up their offering, and they need your help to do that.

    [00:22:44] So those are two general examples of audiences who you could consider licensing your content. So today we’re talking about how to license your content to scale your business and increase profit. And I talked about a lot of things. We talked about what is licensing. We talked about the benefits of licensing.

    [00:23:04] We discussed whether or not you’re ready to license. I gave you two of five different case studies of when I have licensed my content. And hopefully in doing so, your wheels are spinning and you’re thinking about what you already have that you can license or how you can package together. Content courses, programs, your framework, your methodology to license to other people.

    [00:23:28] We also talked about three primary ways to license your content, and we talked about who should you license your content to. So we discussed a lot, but I’ll be really honest. This isn’t even the tip of the iceberg. I have so much more to share with you. So if you are interested in licensing your content or learning more about licensing your content, I highly recommend you join the licensing 1 0 1 training, and it’s totally free where I’m also gonna give you a quick start guide.

    [00:24:01] To learn how to get your content licensed faster and to determine if it’s right for you, and you can grab that anytime by visiting license. And then the number two, and then the word scale, S C A L E.com Or of course, all of the show notes will be found in the episode show notes. This is episode number 235.

    [00:24:25] And you can visit us at sweetlifeco.com, click on the podcast, and this is number 235. And just so you know, this is part one of a two part podcast episode I’m doing for you. Next week in episode number 236, I’m going to tell you the four types of content that companies line up to license. They will literally line up flood your list, begging for you to license your content to them.

    [00:24:56] And there’s four different kinds of content that companies line up to license. We’re talking about that next week on the show. That’s gonna be episode number 236. So thank you so much for joining me. I am very excited to share this. This has been my secret weapon. Many of you might not know. I own two different business consulting firms and this is how my first, very first business consulting firm really broke through that glass ceiling, and I’m so excited to share this with you. It’s been kind of a secret. I’ve been holding in my pocket for quite a few years, and I’ve had the privilege of working with so many businesses, one on one to do this, but we do have our license to scale masterclass.

    [00:25:38] Visit licensetoscale.com. If you are ready to take the steps and license your content to hit that amplified level in your business. All right, you guys have an amazing night. Happy July, 2021 when I’m recording this. I hope you’re doing something super fun that you love that really fills you up. I’ll talk to you in another episode soon.

     

     
     

    How To Lead In Your Niche By Creating Your Scalable Signature Program or Offer – with April Beach (Episode 260)

    This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™

    Episode Bonus:

    This Episode is Perfect For: 

    Coaches, consultants, speakers and authors who need to increase sales, and scale your business with a leading offer, course, training or program.

     

    Summary: 

    If you’ve been spinning your wheels or struggling to get noticed, you’re not alone. In today’s fast paced world of online leaders, it’s not a surprise when new and established businesses struggle to get traction. So… how do you become known in world where every one is an “expert” and you’re too busy in the grind to toot your own horn to stand out. 
     
    The answer… develop a core signature offer guided by your leading framework, method, system, or process.  When you create a signature program, online course, membership, event, service, offer, and method things quickly change in your company that will impact your message, marketing and profit like never before. In this show we also dive into the most common types os scalable offers and which may be right for you. 
     
    “A signature offer is a unique service, that you create from your experience, method, framework, or expertise, that delivers predictable-transformational-measurable results”  – April Beach 
     
    This show is an expansion of the Your Signature Offer™ masterclass provided by April Beach and the SweetLife™ Company.
     

    At the end of this episode you will: 

    1. Identify if you’re ready to scale with a signature program or offer
    2. Identify areas of need you may have to stand out in your niche
    3. Know the most common types of scalable offers
    4. Know the two types of signature offers 
    5. Know the true definition of what a signature program or offer really is
     
    This show is an expansion of the Your Signature Offer™ trainings provided by April Beach and the SweetLife Company.  Join the next Your Signature Offer™ Masterclass or Offer Engineer™ Accelerator online.

     

    Resources Mentioned:

    What is scalable?

    www.signtureoffer.com

     

     

     

     


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    Full Show Transcript:

    260 (213)

    [00:00:00] Hi you guys and welcome to the Sweet Life Entrepreneur Podcast. I’m April Beach, your host, and I am so glad you’re here. You have tapped into one of our “Best of Episodes”. These episodes are cherry picked from our most popular episodes with the most downloads with the most comments. So these are the ones where whether it’s in a speaking engagement, or whether it’s by writing to us or sending us messages on social media where you guys have reached out and said, ‘hey, listen, this episode you did was really powerful for me’.

    [00:00:28] Thank you so much. And they’re also the other episodes that we believe are the most important as we move into the next year for the online business landscape that we are going into for coaches and consultants and experts and speakers, and authors. And so this episode is absolutely amazing.

    [00:00:46] Though it’s previously recorded, all of the resources can be found by clicking on sweetlifeco.com. You can visit us online and just very simply select the podcast and you’ll find all of the show notes in there for you with up to date links, making sure that you’re getting to the right place if you’re looking for a resource. 

    [00:01:08] Now special message to those of you guys that have been waiting for this show to come back. I am so excited to announce that the next generation of the Sweet Life Entrepreneur Podcast is dropping the week after Christmas, before New Year’s as we roll into the new year, going from 22 to 23 and I can’t thank you guys enough. 

    [00:01:30] If you are a new listener to the show, you probably have no idea what I’m talking about, but after five years of faithfully dropping a business training or recording, a strategy for you every single week and winning awards for this show, I needed to step back and take a break.

    [00:01:46] And you guys have been so gracious in actually encouraging me to do that. So what turned out to be one month off, turned out to be about a year off of recording this show, but the reality is, is that we have been producing so many business trainings, hundreds and hundreds of them for five years, and entrepreneurs have relied on. I needed to take a step back and get a perspective. Of what you guys really needed for the next generation of the show. 

    [00:02:15] How should this show actually help you to continue to grow your businesses? And many of your businesses have significantly grown since we first started this show. And you are growing and we’re growing and what does that actually look like?

    [00:02:27] So I have had the gift of spending almost a year to build the entire next generation of the Sweet Life Podcast for you, and I can’t wait for you guys to hear it. I’m so excited. So the wait is almost over and I wanted to send you a message about it. Thank you for the emails and the comments on social media encouraging me to enjoy my time off. But April, please come back. I need your show to grow my business. You guys are amazing and you have really been the fuel to the fire. That has helped me see clearly, clearly of where this show is gonna go in the next gen. It’s gonna sound a little bit different, but it will continue to be the place where you can come to for true proven business trainings that are transformational for your company, that is business coaching that isn’t pulled out of thin air from experts delivered to you in such a way that you can implement it. That’s why this show has been so popular over the years, and that’s what we will continue to do for you.

    [00:03:25] I can’t wait for you to hear what we have planned. The first series we’re kicking off is called Becoming Known and the Experts, so we have in here that are teaching you these proven business trainings without a hook to sell you something. They’re just coming in here to pour into you are absolutely epic. I can’t wait. So if you haven’t yet subscribe to the show, please click subscribe. Please share this with your friends. Please resubscribe in case that you were unsubscribed during my little hiatus. And I just love you guys so much, and I’m so excited to be back here. I can’t wait to drop the whole entire NextGen of the show and the episodes coming for you.

    [00:04:01] And in the meantime, enjoy this ‘best of’ it is very powerful and it’s been chosen for you for a reason. I’ll talk to you guys soon.

    [00:04:13] You’re listening to The Sweet Life Entrepreneur podcast, Simplified strategies to grow your service business, and launch a life you love faster with business, mentor and entrepreneur activator April Beach.

    [00:04:31] Hey everybody, and welcome to episode number 213 here today. I’m April Beach your host. And it is such a pleasure to be able to talk to you again, yet another week here on the show. Today we’re talking about how to lead in your niche by creating your scalable signature program or offer. It is one of my favorite topics to discuss because this is one of my superpowers, is helping you create your signature offer in your unique methodology.

    [00:04:57] And so, we’re continuing the conversation we had on episode 212 last week, and we’re diving into the signature program creation side of your business. We’ve honestly talked about this so many times on the podcast. You can cruise to our podcast website at any point in time. All you have to do is type in the words signature offer or signature program, and you’re gonna be able to pull up all the times over the past four years that we’ve discussed this topic to help you get better results in this area.

    [00:05:27] So here we are for another show about this, and let’s be really specific in who this episode is for. So this is for any of you guys who are really ready to scale your business. You have an established business. You’re ready to, and we’re gonna talk actually, about the fundamentals of scaling on this show.

    [00:05:43] But you’re ready to increase your profit and it’s time. It’s time to create a framework of programs and offers that you have so that you can scale your business, increase your profit, and um, duplicate yourself. Even faster. So that’s what we’re diving into. If this is you, this means that you are in phase three of my start to scale up system.

    [00:06:08] If you aren’t sure what phase of the start to scale up system you’re in, you can cruise to sweetlifeco.com/quiz and you can take a really short quiz and you’re gonna find out exactly where you are and this whole entire lifestyle business roadmap. This particular show is for those of you guys who are ready to scale, you know you’re ready to scale, and this is phase three.

    [00:06:31] This is a great episode for you entrepreneurs and experts who are ready to take the lead and become the undisputed leader in your space. Here’s the issue though, so this is why you know it’s good to hang out and listen to this show. So if you’ve been spining your wheels and struggling to get noticed, you’re definitely not alone in today’s everything, everybody is a leader, expert everywhere. You know exactly what I’m talking about. Everybody is an online expert of some kind. It’s really not a surprise that you might be struggling to stand out even if you’ve been in business for a really long time and you wanna become known. You’re probably very, very, very good at what you do, and you might be struggling with communicating that across the board, in your business, across social media, and really across your messaging too.

    [00:07:18] We’re gonna dive into that today. The answer to that is to develop your signature offer, and that’s guided by your leading framework, method system or process, which we discussed last week on the show. When you create a signature program, an online course, a membership, an event, or a service, or really an offer, and it’s derived from your unique method. It will change things in your company and it will impact your message and your profit like never before. So that’s what we’re diving, diving into on today’s show. 

    [00:07:53] And at the end of this episode, you can expect to; I’d be able to identify if you’re ready to scale with a signature program or offer. You’re gonna be able to identify areas of need that you may need to stand out in your niche. You are gonna know the most common types of scalable offers, and you’re gonna know the two different types of signature programs and offers, and you’re gonna know the true definition of what a true signature program and offer really is. So if you’re ready for that, let’s go ahead and dive in.

    [00:08:35] Okay guys, so first of all, I have to apologize to you because I’m slightly losing my voice. If you have been hanging out with me on Clubhouse for the past couple of months, then it’s not a surprise. You totally know why I’m spending a lot of time, our whole company and our whole team is spending a lot of time on Clubhouse, and we have actually talked about how to create your signature offer multiple times in private and public rooms on Clubhouse.

    [00:09:00] If that’s a topic beyond this podcast that you wanna dive into more with me, please do so. You can follow me at April Beach on Clubhouse, and we have our own Clubhouse Club now. Our Clubhouse Club sounds funny to say that Clubhouse Club, our Clubhouse Club is called Sweet Life Entrepreneurs. Of course it is. And uh, you can follow our club or officially join our club. If you are on clubhouse, just search the word sweetLife, one word under the clubs. We jam a lot on this, and I actually get to take your signature offer questions on clubhouse. But with that being said, that is why I’m losing my voice and I’m just super glad to be sharing this message with you on episode 213 here as well.

    [00:09:46] So thanks for being here. So this is what we’re talking about. We’re talking about how to lead in your niche by creating your scalable signature program or offer. But first, let’s take a look at actually why this is important, why this is an important conversation to have and why you may really need to be focusing in and leaning in with me here.

    [00:10:07] Number one, it’s hard to stand out with your marketing. If you’re struggling with your marketing, it’s usually because you aren’t being specific enough. And instead with this philosophy of going through and creating your signature program and offer, you’re gonna gain an immediate audience who clearly understands what you do and identifies you as the undisputed leader that’s gonna guide them. So the problem is you’re having trouble standing out. Your marketing is not specific enough. 

    [00:10:37] Problem number two is actually going through the process of creating a leading, scalable offer. It’s important for you to understand how to organize your ideas, how to turn your thoughts into reality, how to turn your expertise into a signature program, and actually regroup those things into your signature offer and the signature offer that scales.

    [00:10:58] So we’re gonna talk about that as well here on today’s show. And if you’re struggling because you have a lack of systemization in the back of your business, so your systems. Aren’t able to be scaled. You might not even have systems yet in certain places. Creating your signature offer certainly solves that problem in a faster way as well.

    [00:11:19] So first of all, let’s talk about some fundamentals here. What is a signature offer? This is a definition I wrote, Ooh gosh, back in 2018 when we first launched your signature offer masterclass. It was important to define actually what this is because there’s a lot of businesses out there that just launch a signature offer because it might be the most popular one or the most common one that sells. That’s not really what a signature offer is. Don’t worry. I’m gonna give you a lot more resources here. That will help you take this to the next level. 

    [00:11:51] But let me just start out by reading this definition. A signature offer is a unique program or service that you create from your expertise, method, and experience that delivers predictable, transformational, measurable results for your client every single time. Okay, so it’s created from your, IP, your experience, and we’re gonna dive more into this as. The reason why we’re talking about this so much here on the show and on Clubhouse is because right now our industry leading signature program called Your Signature Offer is opening again. We open it up a few times a year to help you, so we can roll up our sleeves with you to create your signature offer and become the indisputed leader in your space.

    [00:12:38] And so we’re talking about this on the podcast in our clubhouse rooms, in our live stream, in our 1 0 1 calls. It’s all about the most important thing I’m so passionate about for you is creating your signature offer, because it’s all in an effort to help you do two things. Number one, identify if your business is ready to develop your signature offer. And number two, if you’re ready for an expert to guide you through the process and give you the step by step method to develop your signature offer. So if that’s you and you already know you want more help with, please visit signatureoffer.com and we’ll make sure that is in the resources for you as well. But if you’re ready to dive in with us and have us link arms with you and give you our process to do this, visit signature offer.com. 

    [00:13:28] Okay, so now let’s go ahead and dive into how we’re gonna break out the business training of this episode. We’re actually breaking it out piece by piece from the title. So let’s read the title of what we’re talking about here again today. The title is How to Lead in Your Niche, by creating your scalable signature program or offer. So I’m gonna break this up into three different parts that’s hopefully helpful for you to take these little pieces, wrap your head around them and start implementing them right here from the show.

    [00:14:01] I love being known as a podcast that gives you step by step business trainings that other coaches are gonna charge you thousands for. So I wanna make sure you’re leaving with awesome action steps to get profitable and clear results just from this podcast alone. So part one, we’re gonna talk about how to lead in your niche. Part two, we’re gonna talk about scalable, what scalable really means. And then part three of this show, we’re gonna talk about the actual definition of what is a true signature program or offer. 

    [00:14:30] So let’s go ahead and dive into part one first. Breaking out the title of this show, How to Lead in Your Niche. I know some of you say it niche. Sorry, I, I just call it a niche. So how you do this is by number one, having the very best program, that you are the best of, the best of the best at what you do, That you are undeniably the program to go to in your space, in your market, in your area, in your geographic area, whatever that is for you. Most people, it’s online area, so that you have the very best program. That’s a number one way. It’s a development of your content into your program. That is how you. And this is not in any particular order. These are all parts of the ways of how you lead. Number two, that you deliver the most transformational results. You guys are probably, especially those of you guys that listen to the podcast a lot and and are always in our online business community, you’re probably sick of hearing me say transformational results. I say like, predictable, transformational, measurable results. Those are the three words, and you’re probably sick of it, but here is what that means.

    [00:15:41] This is why, you need to deliver transformation through your signature program. There’s a bunch of different types of transformation you can deliver based on your area of expertise, but how you lead in your niche is by creating the very best program that delivers a transformation of your area of expertise, in your area of expertise. Also, how you lead is by becoming the most trusted leader. Now really let’s kind of break out what trust really means. That means somebody is submitted to your guidance and your leadership, that they are sold out in buying into the fact that you are going to navigate the way when they might totally be blind in this area, they completely trust you. When you develop a program, and this is all obviously around developing your signature offer, but when you develop a program and you move forward and you are the trusted leader for the people, they haven’t just bought your program, they actually trust you and they’re trusting you to guide the way, then that’s how you lead in your niche.

    [00:16:47] Also, you have the clearest message and therefore the clearest marketing messages. If you do not have your signature offer or your signature program developed, you might be struggling with this. You might be one of the many entrepreneurs that I talk to, even those that have been in business for years, that there’s so many messages cuz frankly, you’re so good at so many different things.

    [00:17:12] You wanna talk about it all. But what that does in today’s day and age of online business, way too loud, overwhelming drowning noise is. It doesn’t create that clear message and that clear marketing of your specific primary superpower. And so how to lead in your niche is to have the clearest message and to have the clearest marketing.

    [00:17:36] Also, we want you to have some of the best, highest, most profitable sales. One of the ways that we know you’re a leader is that you’re making the most money doing this because people trust you, because you deliver transformational results because you have the best program. So therefore, naturally you’re gonna be, if not the most profitable, one of the most profitable programs because people trust you and you deliver that transformation.

    [00:18:05] And this is what this means in order to become that leader in your space. When you do these things, it means you have the deepest client commitment. It means that you are sold out in love with giving your clients and your customers a transformation, that you promise that there’s nothing that’s gonna get in the way of you committing to do that for your clients, and it also means that you have the most thoughtful client experiences. And when we talk about client experiences, it’s really important as we talk about Signature Offer development. We teach this in our year Signature Offer Leaders program, is that there’s so much psychology behind the tactical things you’re delivering as well. That there are a lot of mindset and important psychological benchmarks that your clients have to hit and you are responsible to plan out, map out, and guide them through in order to be the leader in that space. 

    [00:19:07] Part one, based on the title of this show, How to Lead in Your Niche, You need to have the best program with the most transformational results, that you’re the most trusted leader with the clearest message in marketing, that you have some of the highest sales, if not the highest sales in this area, That you have the deepest client commitment and the most thoughtful client experiences. So that’s part one. And I promise you we’re breaking this up into three. 

    [00:19:33] Part two. Let’s go back and summarize our title again. We’re talking about how to lead in your niche, which we just covered by creating your scalable signature offer. So now we’re diving into part two, which is by creating your scalable. Signature offer. So what is a scalable offer? Scalable refers to a company’s ability to increase profit customers or services by creating systems and offer structures that deliver those results. So in quick terms, it basically means the ability to make more money by creating systems and offers that decrease time, increase efficiency, customer served and profit.

    [00:20:16] It means we are creating structures in your company systemization, behind the scenes. Automation behind the scenes, but the offers, the programs, the services, whatever they may be, courses, memberships, we’re gonna dive into that here in a second, is that they are built and designed. The structure of them, the architecture of those programs is designed in order to increase your capacity while either keeping your time the same or actually decreasing your workload. So that’s what we talk about when we talk about what a scalable offer really, really is. It eliminates or reduces one-on-one work by adding this traditional type of online service. In most cases, it’s a course or a membership community or an online event, but that isn’t it.

    [00:21:08] I love to talk about other ways, other unique, customized, scalable offer creation strategies as well. But those are the most common that people know. Scale’s also reached by designing custom or disruptive programs. Now this is usually a hybrid type of a program, so these are also offers and services unique to your business goals, profit and purpose.

    [00:21:34] You probably have heard me say before and you’re probably thinking yourself, frankly, you know, just because everybody else is launching a course, does that mean I need to do it just because everybody else is, you know, creating this sort of a program? Does that really what’s right for my business and my goals and my profit plan? And of course, the most important your customers. So when we talk about scale, it’s really about the architecture and the design of what you’re doing and how you’re delivering your services, and it enables you to deliver the same results to more people, either the same time as you were working before or reduced time.

    [00:22:10] Scaling also streamlines the processes that you teach, coach, or deliver so that then you can grow in your scale and scale your team. We don’t just scale the offer, we scale your way of delivering it so we can actually scale your method, scale your teaching, scale your processes so that we can grow your team. And that’s what we talk about when we work with businesses to actually scale your team. And it really moves you from overworking to what I call cluster working. That’s a very important thing, especially for entrepreneurs. You became an entrepreneur because you wanted quality of life, and this is how we do it.

    [00:22:52] It’s in the process of scaling your business that you really start to achieve this life design that you had always hoped for. And as long as you do it in a strategic way. And your entrepreneur IQ is leveled up on how to do that. As long as you fully understand how to do that, you will achieve those results. Scaling also streamlines your operations and your systems. So it’s not just your team systems or your coaches system. It’s all of your system. It’s your client onboarding system. It’s your client onboarding system, it’s your communication systems, your marketing systems. When we talk about creating scalable offers, all of these things need to be part of.

    [00:23:30] And just for one clear definition, Webster’s Dictionary defines ‘scalable’ as capable of being easily expanded or upgraded on demand. So there is the definition, so that’s the closure of part two. Again, part one, we talked about how to lead in your niche. Part two we’re talking about by creating scalable, and so we kind of defined here really what scalable is.

    [00:23:58] It’s not only the offers, but it’s the systems. It’s taking your methods and reaching and serving more people at less time or reduced time to increase profit. 

    [00:24:09] And then the part three of this week’s episode, this is number 213, is by creating Your Scalable, which talked about signature program or offer. And so we have to answer the question, what actually is that? What is a true signature offer or program? Again, I’ll read the definition that I originally wrote about four years ago, just to help you put it into context. So your signature offer is a unique program that you create from your intellectual property, that your experience, your method, and your expertise that delivers people predictable, transformational, measurable results every single time.

    [00:24:55] Okay, so the first note we have to make here is that there are actually two kinds of signature programs or offers. This is very important to understand because where you are in business, once we kind of understand this fundamental baseline, Signature program/ offer creation. It’s gonna help you understand the lines of thinking that you can have to move forward to get results faster.

    [00:25:21] So there are two kinds, and I’ll reference all the other podcast episodes over the last couple of years when I’ve talked about this as well. Two kinds. Number one is foundational. Number two is influential. Where you are in your business is gonna dictate really what type of your signature offer you’re building.

    [00:25:40] Both of those foundational and influential can scale, but which you choose truly depends on your business growth needs and capabilities right now. So a foundational signature offer, this is for those who have never created a signature offer or program before. You may be new in your niche. And this creation of your foundational signature offer gets you on the map, either in a certain area of expertise online or in a geographical area based on where you’re located. Or it’s for those of you guys who established business owners, but you really have not gotten the traction, or you really haven’t become known for something specific yet. So that’s a foundational signature offer. 

    [00:26:24] An influential signature offer is for those of you guys with an established track record of getting people results. So you are known usually in a one-on-one setting for getting people results in this particular area that you’re creating your signature offer and program around, and this influential signature offer stems from your unique method, process, framework, programming, mapped out steps, whatever you wanna call it, which you have tested and proven to be true.

    [00:27:00] Your signature offer or your signature program stems from your unique method or framework, which you have used in the past or you’re in the process of creating based on your experience or expertise. And an influential signature offer makes you known for a specific outcome, deliverable experience, program service, and it makes your method well known as.

    [00:27:26] And an influential signature offer when it is built correctly, can establish you as the leader in your industry so that other businesses are trying to follow along, trying to play catch up to you. This is how our, your signature offer program is. We’ve had this program for years. and honestly people are just popping up trying to create programs like it, but we’re well rooted in establishing our area of expertise in this because it’s our signature offer program, and that’s what I want for you as well.

    [00:28:02] The what you do. Others are going to try to follow you, but you are the undisputed leader because nobody does it the way you do it. Nobody has your unique method, your unique process, and frankly your experiences that come into it. Your personal opinions in the way you go about doing it, and the method in which you get people results.

    [00:28:26] So an influential signature offer can also really change the landscape of an industry and disrupt the space. Now let’s actually talk about, kind of breaking down some of the fundamentals here. What makes a signature offer an actual signature offer? Because we had talked about this in the beginning that just cuz it’s a thing that sells the most, or you know, if you are, let’s say for example, a graphic design firm, the most common product somebody may purchase from you is a logo design. But that doesn’t mean it’s your signature. Okay, so I actually get asked this question all the time, and I teach the components of a true signature offer in my Your Signature Offer Leaders Program. But for the sake of this podcast and just wrapping up this post question again, we’re answering the question of the title of this particular episode, How To Lead In Your Niche By Creating Your Scalable Signature Programmer Offer.

    [00:29:20] This is what I want you to take away. Your signature offer is unique to you. It’s created by you. It’s derived from your experience, your expertise, your views, your theories, your styles, and your beliefs. Your signature offer is built from the foundation of your method, your process, your system, or your framework.

    [00:29:43] And you can listen to last week’s episode 212 to dive all into how to create your unique method and your unique framework, and the difference between a method and a framwork. Your signature offer delivers predictable, transformational, measurable results. That’s what a real true signature offer is also. And your signature offer provides the roadmap for your clients to navigate the physical, psychological, and or tangible roadblocks that they have hit while trying to do it on your, on their.

    [00:30:16] But now your signature offer is that roadmap that helps ’em guide through the way you are the trusted leader when they feel blind ,or at least partially unable to see you know how to navigate through and get to the end result that they are looking for. Examples of business models of what your signature offer could be. So we don’t start with the actual business model. I’m a really big advocate for this. We don’t just say, Oh, I’m gonna launch a course. Oh, I gonna launch a membership site. That is the last thing we do, is actually building out the structure of the business model. The first thing we do is extracting your thoughts, turning your thoughts and your expertise into reality in the form of your signature offer.

    [00:31:03] And then here are the most common business models that Signature offers manifest and build into. It could be a full blown program. This could be a corporate program or a healthcare program or an educational program. Our clients develop amazing signature corporate, educational, industry leading signature programs. It’s really impressive. So that’s one of ’em. It could be a course. And how you deliver that course, whether it’s live or on demand. That’s, those are, We have a million other podcasts we can, you know, dive into about those. You’re welcome to search our podcast website. Just literally type in the Word course and it’ll bring you to every other podcast episode about courses and how to create your course.

    [00:31:51] It could be a membership community, it could be an event, a live virtual event, or an in-person event. Your signature offer could be a service. It could be a one hour of service. You could have like the crazy, most amazing transformational one hour service that is your signature offer that you are known for.

    [00:32:13] It could be a mastermind. And of course it could also be a hybrid business model, which most of our clients are, are building hybrid business models in order to get their clients results. And of course, I always want you to be realizing and remembering and frankly just thinking along the lines of the fact that it can be anything else. Just because a business model hasn’t been created yet doesn’t mean that you can’t create it. If that what works best for or your clients. So if you’re thinking, Wow, well I just kind of wanna do and deliver my, my signature content this way, and my signature offer this way and my signature program this way, but nobody’s really doing that. Please listen to yourself. You can do anything that you’re willing to build and strategize through. 

    [00:33:05] Here’s a quick story about that and then a will just wrap up this episode for you. In 2008, I had a crazy thriving consulting firm. I had licensed my trademark to offices in seven different states, and I had three babies at home at that time. By 2008, they were all under the age of six. and I could not do one-on-one consulting work anymore. I did not have the bandwidth, and so I, without even being some strategy, decided to launch an online course, and it wasn’t because it was the sexy thing to do. Nobody was doing online courses then you guys. I mean, it was like we had duct tape the thing together with a prerecorded Cisco WebEx. It was really, really, really clunky. So I didn’t copy what anybody else was doing cuz nobody was doing that yet. I did it because I literally had to figure out how to scale and increase profit while not even keeping the same time.

    [00:34:04] This mama, I had to decrease my time because I was freaking exhausted. So I just wanna inspire you that it wasn’t something that I just was following the crowd. I literally had to do it because that’s what worked for me. And frankly, the companies that were coming to me to learn to launch their own business, a lot of them were international in my time here in Colorado, didn’t work for their time in Australia or Switzerland. And so they wanted things on demand. So I launched my first and one of the first Evergreen on Demand courses. Because it needed to be done. So I share that story with you because if you’re thinking about delivering something some way that has never been done before, do it. Like go through the process. I would love to roll up my sleeves with you and help you develop out that new business model.

    [00:34:53] I’m a big advocate that we’re always evolving and there truly is always a better, deeper, and more efficient way where we can get our clients results. So I’m just gonna end this episode with encouraging you to be disruptive, to be creative on purpose, if that’s what works best for the creation of your signature offer.

    [00:35:10] So thank you so much for hanging out with me today. Again, this was episode number 213 here on the SweetLife Entrepreneurial Podcast. I’m April Beach host here on the show. We’re gonna begin re begin bringing a lot of our experts back into the show coming up here in the next few episodes, So I’m excited to dive into back to some business trainings in the form of interviews, and today we talked about how to lead in your niche by creating your scalable signature program or offer. If you would like to work with me and my team to create your signature offer, we have two really fun things coming up. If you’re listening to this podcast in real time, you can very simply go to signature offer.com.

    [00:35:52] We have a one day live virtual event to create your signature offer, and we have our your Signature Offer Leaders program, which is opening up in the end of February as well. And I would love to link arms with you and give you my system to make sure that you are creating your signature offer and process to become the undisputed leader in your space.

    [00:36:16] I would love to do that for you. Okay. I hope you guys have a great afternoon or morning or night wherever you’re listening to, whenever you’re listening to this, and I’ll look forward to talking to you again soon. Bye-bye for now.