SweetLife Entrepreneur Podcast
Trainings for Online Coaches & Lifestyle Entrepreneurs
This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?
Schedule a complimentary business triage call here.
This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?
Grab Annabelle’s FREE Clubhouse Productivity Planner!
Schedule a complimentary business triage call here.
You’re listening to the Sweetlife entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator, April Beach. Hi guys. And welcome back to the show. This is episode number 243, and I am April beach host here and founder of the Sweetlife company, where we help coaches, consultants and niche experts,
launch and scale your company online through proven strategies with decades of business success. And here on this podcast, it’s our extension where you can get business trainings that you can bank on. So welcome to the show today. We’re talking about how to make the most of your time on clubhouse. Now, this is a really important topic because if you’ve been listening to the show for a while,
you know that I am a big clubhouse fan. We dove in headfirst into clubhouse last December, and it’s been a really great special platform to build relationships. And for us to grow our list as a business, we’ve had multiple clubhouse episodes that we’ve recorded. You are welcome to search those on how to get started on clubhouse and how to grow your club.
But today we’re talking about kind of the elephant in the room here in that is how to make the most of your time on clubhouse, because we like many people dove in to clubhouse, but we have also taken the last three months off of the app for the summertime for us to travel in. So have the majority of leaders that we moderate rooms with,
they have taken time off the app as well, but as seasons change, everybody’s diving back into clubhouse. Now, as we go into September and October and the end of 2021. And so the real question is how do you make the most of your time? What are the activities that you can be doing in order to make money in a limited amount of time and be really strategic about what you’re doing on clubhouse in a way that really aligns with your business.
And so this particular episode is great for those of you guys who do have a limited time, and you’re looking to grow your warm audience and increase sales using clubhouse. This is also great for you guys in any phase of my lifestyle, entrepreneur business roadmap, if you are not sure what phase of business you’re in, you can go take a little quiz and I’ll tell you exactly where you are and what stage of business and give you a checklist of what you should be focusing on to grow your business to the next profit stage.
You can grab that anytime by going to sweet life co.com forward slash quiz. So now let’s go ahead and talk about what you can expect from hanging out with us here today. This is the deal, you know, clubhouse is an amazing platform to grow your audience, but most of you guys have really limited time and you want to be strategic about how you spend it.
So in today’s episode, we’re going to dive in with Annabel by hand. Now she is a friend I met on clubhouse. She’s one of the many amazing business friends that I have met on the app. And she’s a clubhouse marketing expert in today’s show. We’re going to talk about three different strategic objectives that can save you time and make you money while using the app.
We’re also talking about three other secondary activities that are also great to do on the app, based on your goals, that you are setting your strategic objectives for the time that you spend there. And then at the end of this show, I actually pull back the curtain and you can totally hack our funnel. I lay out our entire clubhouse list, growth to sales funnel into our,
your signature offer masterclass, how we did it at the beginning of this year and how we’re actually about to start it again right now. So I just give you everything and I lay it out there for you, so you can see how we’re doing it because it works really well. And when things are working really well, we want you to be able to apply those strategies in your business too.
So at the end of this episode, you’re going to know the three moneymaking activities to do on clubhouse. You’re going to know the three secondary strategies. You can also do that lead to money, just not immediate money in your pocket, but there are also good activities to do on the app. And you are going to understand and know our complete clubhouse sales funnel and that’s ours at the Sweetlife life company.
So I frankly just give you all of that. I try to give you so much here on the show and just lay it all out there for you. So let’s talk about our expert and our guests. So first of all, I met Anabel on clubhouse. And when you spend any time on clubhouse, you can just tell the people you want to hang out with and the people that you want to get to know more.
And she’s really one of those people where I had my eye on her in the beginning, and she kind of shares her story about how she has risen as a clubhouse marketing expert, which that in itself is a really amazing lesson about just diving in, even when people around you think that maybe that’s not such a great idea. And so you’ll get to hear her story.
And she is the founder of clubhouse for bosses in the business and digital marketing strategists for coaches and consultants who want to increase their influence income and impact using clubhouse prior to becoming a business and marketing coach Annabel worked with digital marketing for over a decade. And you can learn more about Anabel by visiting Annabel bay han.com. And of course, we will go ahead and link to that in this show.
She also gives you her whole entire clubhouse productivity strategy workbook. And so you’re really getting a ton out of this episode. So I hope you stick with us if you want to grow your business on clubhouse and you have very limited time. Like I do, like Annabelle does, like most of our clients do. Then this is a really important episode for you to listen to in order to get all of the loaded and free things that Annabel has for you and all the notes for this show,
you can visit Sweetlife co.com simply click on the podcast button. And this is episode number 243, and Annabel will be live with us because we are just kicking off our wave makers, mastermind rooms again on Tuesday night after our three months off. We’re so excited. We had a room this evening in there and it was just so great to see so many faces and people we haven’t spoken to in a long time.
So we hope that you join us Annabel. We’ll be live in clubhouse with us in the wave makers club, talking about the same things we’re talking about here on the podcast and taking your questions. So make sure you’re following Annabel. You’re following me at April beach on clubhouse so that we can connect with you and help you grow your business further through clubhouse and other proven online business strategies.
Okay, let’s go ahead and dive by then. All right. Hi, you guys. We are so excited to be talking again today about clubhouse. Yes. My new favorite. I have my friend Annabel here with us today and I asked her to come because of the fact that she has really become the clubhouse guru when it comes to building your business on clubhouse.
And whereas I totally went Mia and took three months off of clubhouse this summer. You have people like Anabel who have been consistently on this app, understanding the ins and the outs and the strategies of business, and really being faithful to watching this app grow and helping you grow in your business. So I’m so excited to invite Annabel today, to come and talk to us about the realities of how to use clubhouse as a strategy,
but also for people like me and probably most of our listeners, how to actually fit this into your life and your time and your business. So welcome to this Wheatland entrepreneur podcast and about, we are so glad that you are here. Thank you for having me. I love your whole entire kind of transition into being the marketing guru, the business guru of clubhouse.
Can you just briefly tell everybody a little bit about your business and how you help entrepreneurs? Yeah, So I am the founder of clubhouse for buses it’s to my knowledge, one of the very first business coaching programs using clubhouse. Before that I’ve worked behind the scenes with a lot of small businesses growing their businesses. Many of them being, you know, people who work on Instagram and they teach people how to use Instagram to grow their business.
And so I was very familiar with the model and actually very interested in doing it for myself. And so when I noticed that clubhouse was something that’s up and coming there was nobody working like this in this space yet. I thought, okay, this is my chance to be a very early adopter of this app and teach people what I know about growing businesses from,
you know, Facebook and Instagram and LinkedIn. It’s all very similar model with a different basically funnel head, I guess you could say, or a marketing positioning. And so I decided to just dive right in, like right when I had 300 followers, which was really intimidating and I would go into rooms and tell people that like I was a clubhouse for a business coach and they would laugh at me,
but now seven months later that has worked really well because I positioned myself very well to be somebody that people turn to for this information. But like I said, I took like about 10 years of experience growing companies, whether corporate or small business, all in my overbroad company called scalability, marketing and coaching, where I’m now taking those principles and those concepts,
but I’m making them applicable to clubhouse specifically. Well, I love that you dive right in. Okay. So let’s just take a pause for any of our listeners. Like this is the story of growth and success. You guys, it goes with diving in, even when other people might be like, oh, what is she doing? Or who does she think she is to do that?
So like, this is a perfect example of how you only need to focus on your vision, what, you know, you’re supposed to be doing and just like race, horse blinders on and dive fully in. So take Annabel’s experience, apply it to wherever you are, if you are afraid to die fully into something, but you know, you should be and you want to be,
go for it. So that’s a whole entire separate podcast episode. I love that you share that. So let’s go ahead and roll into what we’re going to talk about today. So here are the problems that we know entrepreneurs experience on the app definitely burn out for sure, from being on clubhouse in the middle of December, I think is when I joined clubhouse and fashion,
I don’t even know how many of there, a couple of thousand, maybe at the most. And it was so exciting to be on there in the beginning. And I remember like we don’t fully in, and I loved having these amazing, authentic conversations. And I know that other entrepreneurs felt the same way because basically we had been so disconnected in the world with what has happened until we’re craving these amazing conversations.
And then I discovered something that I know you’re going to talk about today, which is the goal of professional and personal development. And I was able to literally sit at the feet of people like Myron golden and go through total masterclasses on live virtual events with people like Barry and blue. I mean, and really be in these spaces with these leaders that I otherwise never could have had an opportunity to become connected with and now become,
you know, business professional friends with. And so it was really amazing in the beginning. But then as a mom of three kids, I owned five companies. All of a sudden I really started feeling that fatigue as well, especially as we got into our summer travel season. And I know that so many other businesses feel that way. And so it’s so important what you teach and your expertise because I love clubhouse,
you know, we’re back on it. Jose, I think I was telling you that behind the scenes, before we started recording we’re back on it tonight, launching our regular weekly wave makers mastermind room, which is so much fun. And I’ve really missed everybody, but man alive, we have to have a strategy behind this in order. It’s like not a sprint,
it’s a marathon for sure. Can you talk about some of the things that you have noticed are problems with businesses in having a long-term strategy for this and maybe some of the stuff that you’ve even experienced yourself and being consistent on clubhouse. Yeah. Yeah. So I’m going to tell you three places. You could spend your time on clubhouse that won’t pay your bills.
So let’s start with that. And one big mistake that I think people make right from the beginning is not being clear about why they’re on clubhouse, what they’re there to do and who they want to be known as on clubhouse. And this is the same for every single social media network, right? If you go on social media and your purpose, there is either.
So here’s the first one, your own personal development, although it’s great. It won’t pay your bills unless you turn it into something else and give yourself that time to implement it, your own entertainment, right? You can go on Instagram all day and take talk and watch them all day long, but they won’t pay your bills. And the last one really is something that’s more of a long-term strategy,
which is networking, right? It’s great to network with people, but if you aren’t getting yourself positioned and your brand position to actually convert people when you’re just meeting people, it’s all fluffy. It’s all nice. You might be developing. You might feel really good. But you know, when we think about burnout and we think about business owners is that it feels really good until it really doesn’t.
And so you start asking yourself, like, I’ve actually invested a bunch of time on this app and all of a sudden, now I’m asking myself, why did I just do that? Like, it felt really good. I was lonely. I made some friends, but now, okay, I’m six months in and I spent 20 hours a week on an app.
What does this actually mean for me and my future? And this is the point that I think a lot of clubhouse users are coming to. And a point that I want to maybe help people avoid if they’re just getting on the app or just building a strategy around how to use it, because it’s real, right? Because here’s the thing. Unlike Facebook or Instagram or LinkedIn,
really, where you could pay someone else to actually engage for you, get in front of your audiences, you can pay ads. You can’t do that on clubhouse. It’s you in a room talking to people. Now the power of it is that when you’re in a room, talking to people, you build relationships, you build networks, you get yourself in front of prospective clients,
but if you’re not in the right place and you’re not talking and you’re not in the right positioning, and you’re not clear about what you want to do, all of that is literally just wasting time. And you have to decide, like, there are moments of my day where I want to scroll tech talk because it’s stress relief for me, it’s fun.
But if I do that every day, I’m not going to reach my goals. So I think what it comes down to is like to avoid burnout in the first place. What do you really want in your life? What is that driving force? What is that life that, that you want to design? And then as we kind of like get behind that,
we can then say, okay, how can we use clubhouse to create that? And that’s what I’m really passionate about. I think that, you know, something that a lot of people don’t know is that like underneath every single thing that I do it’s to empower women, to have more decision making power, because they’re able to create and monetize the lives that they love.
Like every single thing that I do clubhouse is just the tool that I use to do that. And so for me, that’s why I drive that message so clear. And that’s the best way to avoid burnout is know what you want, if you know what you want. It’s so easy to say, like, is the action that I’m taking right now getting me what I want.
And then when you say, no, it’s very easy to not do that thing. So yeah, that’s what I wanted to say, Writing down your quotes and like writing them down here and I’m going to go make these quotes and put them out on it. You are so, right, right. So like, understanding why are we doing this? How does this play a role in the bigger part of this?
And that’s why I’m so excited to have you here on this show. Because as you know, like that’s everything we talk about, it’s reverse engineering, the lifestyle, and then we build the business to get you there. So love everything you’re saying, of course, which is why I love you. So let’s talk about the ways that do make you money on clubhouse.
And let’s kind of hone in on those business trainings. There are three primary ways that you teach entrepreneurs and small businesses to interact into function on the clubhouse app. And so can you dive into, let’s start with number one, what is the first money-making way for somebody to spend their time on this app? So it’s awareness, right? It’s building visibility around who you are.
If nobody knows you on the app, nobody’s coming to your room is going to be very hard to then take them down the rest of the journey. This is something that I actually see a lot of people getting in the awareness trap, right? It’s very addicting. Especially for entrepreneurs. We get a little bit mixed up with like, oh, I can grow here.
And so we come to this point where we have to decide how much exposure do I actually want before I try to then take people along a journey to actually sell something to them. And that’s also a very personal question. How much time do you have, right? How much time does your business have before you need to drive leads before you need to turn this traffic into leads and what would best serve the people that you’re generating awareness around.
Right? If you kind of like go on a clubhouse stage and you’re talking about something that people could really use more information on that they could use more of a transformational journey, and you’re not providing that, just be rest assured that your competition will, right, but you might be the person to like create the awareness around it. You might be the person to let those people know that they have their problem,
right? Those are like kind of two things to really think about, like how much time do you want to spend as simply building your account, building up your social media profiles. That’s more of like an influencer strategy, but also every single brand, every single business needs people to know that they exist. And so the ways that you really do that on clubhouse is by either being on other people’s stages within other people’s clubs,
opening up rooms within other people’s clubs. And of course, opening up your own rooms with other mud squads and you know, that type of thing. And the whole goal of this awareness strategy is really to get in front of as many new people as possible and have them remember you for what you do, right? So you want to make sure that your bio set up,
you want to make sure that you have a clear introduction. You want to make sure that the rooms that you’re going to are going to make sense with, you know, the topics that you open up when you open up a room, you know, you don’t want to be like in a music room talking about how you like create business strategy, right?
It probably would not make as much sense, but people literally do this. Like you want to be in a place where you can get in front of an audience that needs what you do. So the first question you want to yourself is, you know, from my ideal client, from the person that I want to be on clubhouse, whether or not you’re becoming it,
you’re it, whatever it may be, where are the people that you could serve the most sitting on clubhouse right now and showing up in those places in the biggest way possible. That is what the awareness phase looks like is getting people to really know who you are, Where are the people that you can serve the most on clubhouse right now. And so for those people that are new and they haven’t actually dove into clubhouse,
let’s give them a hack. How would they find those people? What are some of the ways they can use the app to actually find their people that they want to be in front of? Yeah. So something really cool is happening right now on clubhouse, where they’re using interests, that’s to tie in people and clubs together. So the first thing you can do is really make sure that your interests match the interests of the ideal client that you’re trying to actually attract.
So for business owners, when they’re setting up their clubhouse profile, I recommend that you try to show up in the places where your ideal customer is going to be. And then you can add in a couple of your own interests, but for now I think that’s very smart to make sure that that’s niche down to your category. So that clubhouse begins to recommend you in the places that matter most.
So clubhouse did not use to recommend people based off their interests, but they’re about to, so I want everybody to set up their interests. The next is to make sure that you show up in keyword search for your industry. So whatever that ideal client might be searching for, make sure that you show up in your bio and your entire clubhouse bio is searchable.
So just make sure that those keywords and you can use a lot of them are all there, but also reverse engineer that right? If we know that people are putting keywords in their profiles, we can also go out and find the community leaders, the thought leaders, the people that might want in our network, the people we might want to be on stages with the people who have already collected the community.
We can go through and follow some of those people so that we start to see their rooms in our hallway. And then the last way is really using that keyword search in a similar way, but for clubs and I think clubs, they work very much like Facebook groups. There’s something that we’re all, you know, intuitively aware of, but maybe not everybody is as strategic about it.
When they first joined, they probably think, what clubs do I want to be in. But then we’re always asking the question, which club does my ICA most likely spend time in. Right? And so those are the things that you want to ask yourself, because what this is going to do is basically open up the content and the communities that are already being created with your ideal client already in it.
It’s going to accelerate your growth because when you show up in those places, when you’re like, okay, I want to become aware of there’s a room of like 100 to 200 people that are all within my ICA set. I’m going to get up. I’m going to talk, I’m going to build awareness. It becomes very easy, but all we have to do is make sure that we’re showing up in the right places.
And the best way to do that is really through keyword search to start from there though, what’s really cool about clubhouse. And I don’t know if this level of visibility is going to always be available, but if you find somebody that’s a thought leader in your space, you find somebody that maybe is serving your ICA. Maybe they’re complimentary to you. You can go through their entire network.
You can go through every club that they’re in, you can everything. So if you want to take this to the next level, the next thing to do is once you have your clubs set up, is that you go in and you see if there’s anything that you maybe didn’t think about that somebody else did. And so that’s what I would do. I think that’s the most strategic approach to really set yourself up for maximum awareness.
Oh my gosh. That is so great. Thank you so much for all of that wisdom. Quick question. Before we go into money-making strategy, number two, because I have been off clubhouse for the last two, three months traveling, and I know this is always something we were trying to figure out before, but I’m wondering if it’s become clearer. Are there now proven better times here for those of us in the USA,
when certain audiences are on the app, are we starting to see that like the business people are usually primarily using the app during the daytime? Are we starting to really have been on this app now for now a year, almost a year, it’s starting to see those flows in those trends and when are people active on that? Is that becoming clearer? Yeah.
Yeah, it is. So most people are on in the morning. And the reason why is because you have, you know, India in the evening, you have Europe, you have us up. And so maximum times are really at the top and bottom of our time zone. So I’m in Pacific standard time zone. And so was clubhouse HQ. So it tends to be like anything like 8:00 AM and before,
and like 5:00 PM. And after there seems to be a lot of people on the app. But if you think about your ideal audience, right? When are they on the app, if it’s an entrepreneur or maybe it’s during work day of your hours, the trend that I’m seeing is that, or the trend that clubhouse has talked about is that all the rooms are going to start getting bigger because fewer people are creating more people are listening.
So I would say like the number one thing to worry about would be when is the best time for you and your business, right? So that you could do this sustainably over time in the future. And this was a big question I had for myself. Okay. What is the absolute best time that I can do this for a long time? So I had to ask myself that question,
but on top of that, what you can do is you can go in the app and you can see how many members are on the app and in certain clubs at every single hour. And you can start to think, okay, you know, I have two different time slots I could do on a Tuesday. Let me see which one of those might have the maximum potential.
Let me also see who is doing regular rooms during that time slot. So I can see what if I have a competitive advantage or a competitive, you know, situation here where there might be other rooms that are pulling people in the same direction for the same topic. So I think that that is a little bit individualistic, but I will say that there’s more people on the app in a global sense in the mornings and at night,
but that might not matter for everybody. For instance, I coach people mostly in the U S right. So I’m okay with hitting people in the U S but just know that as people go back to work, you want to set yourself up for success for thinking, you know, when our people that my ideal client, if it’s somebody that’s working, when will they most likely be on a social media app?
So those are the questions we want to ask them. Great advice. Great advice. Yeah. And that’s exactly what you were saying. So we picked Tuesday night for our wave makers mastermind room, because I know I’m usually not on an airplane. I know that sounds silly, but like, when I’m traveling to see my kids, I’m on an airplane,
like Friday to Monday, right. I knew that there was no way I was going to be able to be there every single Tuesday night. So as we roll back into the fall, I never have to wonder about a Tuesday night because I’m always there. And so I love that you said that, and then I have so many questions for you clearly.
Hopefully all of our listeners are getting value out of the questions. I’m asking you as well for our Australia participants. Are we starting to see more of a growth in Australian participation on clubhouse than we were in the beginning? Yeah. Yeah, we are. And I think it had to do with like more lockdowns, more like of the pandemic actually grew the user base.
So we do think that there’s more people from Australia. I’m meeting them. They’re a little bit of an opposite time zone for me. So I don’t meet as many of them, but there’s growth in that side of the world has accelerated a lot, like all the way from India to Asia, to Australia. Europe has also grown a lot too. I think that us kind of had a strong user base before you left,
but that side of the world, I mean, they’re, they’re creating communities and the app just continues to grow. Like it really only has like a few million people on, like the growth potential is still in the billions for the app. So it’s something to really think about. It’s still a baby. Yeah. You guys are all a drop in the bucket.
So this is why we love clubhouse so much. You know what Annabel was saying? Like, she’s an early adopter, even you who would be on this app now would be an early adopter. So you are not late on the upswing on that at all. Thank you so much. And those were kind of very specific questions, but these are questions.
I knew that our clients and our audience is asking, we have a huge client base in Australia and yes, it’s like three to five o’clock, you know, in the afternoon here in mountain time. When, when, when it is there tomorrow morning. And so there are some, some different times in there. Okay. So way to build your business and be productive with your time is number one awareness and everything we just talked about can fit kind of into that awareness category.
What is the second way to make money off of clubhouse and be strategic about your time? Yeah. And these next two, I think, are things that I told you, a lot of people are getting in the awareness trap. They’re just building awareness, building awareness, building awareness. Okay. Let’s think about the human beings, right? That we’re meeting,
we’re building relationships with and the fact that we’re going to see them again, because here’s the thing on clubhouse. We’re all clustered together. Everybody that’s interested in business development. We are in a cluster. As people follow more people in your social graph, you are going to be more visible to them, especially now. So going back to what you said,
where this is a great time for people to be an early adopter. Yeah. Because discoverability just started right before the rest of us were kind of like, I hope you see me over here. You can’t really find me by my keywords unless you’re being super strategic, like that doesn’t exist anymore. So here’s the thing is that if you are setting yourself up to get to know people really well,
you’re treating them well. You’re giving them a ton of value in that awareness phase. They’re going to like and want to maybe see you again. But as we know with the business buying cycle, people don’t necessarily buy from you the first day they meet from you. So I think what a lot of people need to do is nurture their audience, right?
You are literally building a community on the app. There’s something called clubs on the app, which we talked about a little bit, but you could have your own, right? Most people when you’ve been active for like maybe a week, you could start your own club if it’s aligned with your brand even better, but that’s basically your hub, right? You can take people also,
I just want to put this out there into a community of your own. Like maybe you have a Facebook group, something like that. You can take people, but the level of readiness for them to take that journey with you is going to depend on how you treat them and how you bring them into your world. So, one thing that I think is really important to do is through that awareness phase,
bring people onto your email list so that they can see even more value from you. See if you can get them to take the journey over to Instagram and follow you there so that you have more touch points. These touch points are so important in like developing that trust. When you see somebody on video and you also heard their voice, you’re going to trust them a lot more.
And also what this also informs is that I know that there’s people who are aware of me, but they don’t know me that well. And my content, I need to nurture them on clubhouse, right? I need to create rooms that maybe are not the big, bold, like huge rooms where everybody sees me that are nurturing people in specific needs. So if somebody comes up in a clubhouse room and they ask a specific question,
I may create a room about that specific question to best serve them. If I think it’s going to, you know, serve the community that I have, because I want to nurture that community and help them with their needs and give them a chance to get to know me in a smaller setting. And so that’s really nurture is like kind of moving people along,
getting them to like you more, giving them more resources, maybe engaging with them on social media. So you can hit them in more ways. It just depends on how robust you want to be. But at the very minimum form, it’s, you know, you might meet me in a room with other people on a stage. You might like me,
you might follow me. Now, I’m going to take you into a container where you can really learn from me specifically, have an incredibly clear idea about who I am and know my style, know what I have to offer. And so that’s, the second part is nurture. I love that level of that. Okay. And then number three, the third way to make money,
grow your business and be very productive and strategic of your time on clubhouse. Yeah. This is the one that almost nobody is doing and it’s conversion. It’s converting straight from the stage. So what I’ve noticed is that people can sell anything from an SLO or a very low ticket offer all the way up to something that’s a few thousand dollars. Sometimes even more from the stage,
like you don’t even have to like get them into a fancy funnel, but if you have one, it does help support you, but it’s having those rooms and being in that position where you are literally by yourself, hosting a room. And the whole intent is to get your super fans into the room. The people who are the hottest that know you the most and basically drive them down a sales sequence.
So that content might look like why you need an email list to build your business. Then you would sell to them like some sort of email list building service at the end of the day. But having something that’s like very coherent with the room to what you are selling and selling it directly from the stage. And in order to do that in the way that has the highest integrity,
in my opinion is to really be the only moderator to not have any conflict between offers and to have that be a very small niche down room that, you know, like, okay, somebody came into a clubhouse room and awareness phase. They asked the question, I did a nurture room on that. And then, you know, maybe, you know,
as I’ve, I’ve warmed them up, I’ve gotten to know them on socials. I’m now going to sell them something that answers that. But it’s me as part of the solution. And so bringing people down those journeys on clubhouse, it’s really, really working well, but people have to do it. They have to be okay with being in a room with one or two people that said,
heck yes to them. And sometimes it’s more than that. Right. I noticed that as you grow, it’s more than that. But this conversion content is really, I think what makes or breaks businesses as being okay, sitting there and saying like, by myself, do you like me? Do you like what I have to offer? Are you interested in taking a further journey and then offering that to them in a way that’s like,
of course of service. And so those are the three types of content to grow your business on club. Yes. Okay. So I want to give an example of that. I always try to pull the curtain back on what we do in our business. So this is a strategy that we’ve used on clubhouse since the beginning of January. So let me reverse engineer for you guys,
because some of you guys have actually been in this strategy who are listening and we’re about to do it again. Okay. So I’m going to tell you here on the podcast, and then you will be able to go and watch us do this. Okay. So we have a masterclass. So we only hold a couple of times a year called your signature offer.
Right? So where we teach everybody how to build out their industry, leading signature online course and program mastermind coaching program. So that is starting here in October. We were talking about that behind the scenes, right? So before that we have a challenge like creating your industry, leading offer challenge, right? What we do is we host clubhouse rooms for three weeks leading up to that on the B primary questions that are answered in the beginning parts of our masterclass and in our challenge.
So the rooms are going to be like how to create your leading signature framework or method, you know, how to choose a signature offer. That’s right. For you, you know, is launching a course, right? For you, like all of those questions that people are asking. So that’s, I’m just telling you guys exactly how we do it,
and you’re going to see us doing it on clubhouse here over the next couple of weeks towards the end of September and October, because that’s leading that up. And that’s exactly like Annabel was showing you that when you do this, that conversions are incredible because you’ve been able to have conversations with people. They know that, you know, what the heck you’re talking about.
They know that you actually can, that you are proven to give them the results they’re looking for. They know that you understand their frustrations and their pain points, and you are like the golden arrow to the problem they’ve been probably trying to solve for a very long time. It’s full of integrity. It’s very straightforward. There’s nothing hidden or tricky about it.
It just goes from a conversation to a smaller solution to our masterclass and those people that want it, they totally want it, right. They’re like, yes, please let me do this. I need this industry leading and signature program. And so that’s just sharing with you guys and just laying it all out there on the table. Exactly how we do this strategy.
And, you know, it’s interesting that you said something in there, you know, as long as you’re okay, being on being on stage and being like the one. Totally. And I think that makes people scared. Right? I think the reason why some people get scared of that is because they aren’t so sure about their solution about their signature program and offer.
If you aren’t sure about your solution, then, then that’s a problem we need to solve for you. Right. But I think that they are not so sure about themselves. And so that’s how they, you know, don’t want to do that. Some people that are just shy, what we have seen people do in the past is bringing in. So instead of it just being them on the stage,
bringing in affiliates and friends or clients who have actually experienced their services, and I will have some people ask a question, I’m like, Hey, you know what, that’s a better question for, you know, Nicole or somebody else to answer it because Nicole has actually been in our class and we’re always very upfront. We sell the solution to this. We’re never,
you know, like cryptic about it. We’re like we actually sell the solution to this. And so I just wanted to share that with you guys, as we’re talking about it. So as Annabel’s teaching you the structure of it, that you will also have like set example of it in action as well. And it does work really well. And I’m really surprised that you say that more people aren’t necessarily doing that.
Why do you think that they aren’t doing that so much? Yeah. You know, I think it’s because they don’t have a business. Like they don’t have an offer exactly what you’re saying. They got on the app. Now they have all the awareness. They know people like them. They know they like their ideas. They probably know the problems they could solve,
but at the end of the day, they don’t really have either that confidence or that flow. So there’s some people that like, maybe they start with, okay, you can get on a discovery call with me and I’ll try to sell you coaching. Right? Like that’s probably the level that they’re at with their funnel, but they don’t really realize that you could do a masterclass or you could have like freebies to build your email list or you could have some sort of launch sequence.
And so I think that all of that’s really important, but at the end of the day, you have to know what it is that you’re offering people so that you can then back that up and say, okay, what’s the bridge between you knowing who I am in a clubhouse room, me actually make an offer to you and you actually buying the thing.
Right. So people kind of need to know that bridge. And so I think that it’s a little bit like a happy surprise for many people that they grew group, they got all this awareness. They have all these people that like the thing is about a clubhouse is if people are interested in you, they’re going to come to your inbox and say, can I work with you?
And then if you don’t have an offer, you’re like, Hmm, yes, you can. Let me just like, create something for you right now. Like, let me just, if you want that, yes, I’ll do it. But we want to get people into a model that’s really scalable, right. Something that they could do over and over again,
just like you are like, you know, that it works, you’ve measured. It, you practice it. You know, that like if people go from clubhouse room to masterclass to challenge, they’re going to buy the product. Right. And so that’s kind of the thing that we want to build for everyone is just knowing that that conversion content will always work for you on a consistent basis because your offer matters.
It’s something that people want. It’s something that they will take that journey on with you. And so that’s why I think it is, is that a lot of people are disliked kind of like in that development phase. And it’s totally okay. I think that’s awesome. Yeah. And we have actually had multiple clients come to us for that exact reason. Like,
I don’t have an offer. I don’t know what I’m selling any of my signature offer. I help them out. So totally. Yeah. A hundred percent. All right. So today we talked about how to be really wise on your time, but we actually didn’t talk about the numbers of time in itself, but I know everybody’s different. So before there’s my children calling in my emergency breakthrough listeners,
there’s another child podcast listeners calling for more lunch money, probably for our listeners that are really kind of wondering how much time do I actually need to spend on this in order for it to actually be worth my while. Is there at least a minimum time or is it a cadence or a consistency that you recommend? Yeah. Okay. So I would say that like,
you’re probably not going to move the needle a lot if you’re not willing to spend at least four hours a week on an app and at least one of those hours being you having your own room. So I think that that’s something that’s really important. It’s a time intensive app, but here’s the other side is that the sky’s the limit with influence awareness and all of that.
So to me, the real question is what do you actually want? Do you want to build something that’s more evergreen? When we talk about the offer, when we talk about the funnel, do you want to build something where it’s like, you can be on the, in the conversations? Do you enjoy them? Does clubhouse let you up? There’s a lot of people that are like,
I love it. I just love it here. I just want to spend all day every day. Okay, great. Let’s build the model that lets you do that and be profitable. So that’s kind of like the question that goes to my mind. But at the same time, there’s people like Janet who does Pinterest marketing and she’s made a ton of money on the app.
And she does her two regular rooms every single week. And in her free time outside of her business, she goes into other rooms and she creates awareness around who she is. And her funnel is really strong, but it’s a service based funnel, right? She has coaching. She has her courses. She has a little bit of a mix. She’s made a lot of money on the app to spending around four hours a week.
So the sky’s the limit for you. If you’re somebody that has the desire to build your personal brand and build your social media, and maybe you are starting at zero and you have a lot of time use the time to grow that, build that. I think it will serve you for years to come. If you’re somebody that’s super busy, you have a great funnel already in place.
Maybe you have a Facebook funnel or something that’s already existing. Maybe you want to add a little bit more. You want to actually use clubhouse to nurture your community or get in front of some new eyeballs or be an expert guests. That’s great position yourself for that. I really think that anytime, but I would say the minimum is around four a week.
And I think most people could probably figure out four hours a week. Right. And it’s worth it. We love being on the app. I love the app so much and I get to meet amazing people like you. So thank you so much for being on the show. So you actually have a guide that you’re going to give to our listeners, a clubhouse productivity guide,
just share what is in that. And then we’re going to make sure it’s in the show notes of this episode so everybody can grab it for free. Yeah. Yeah. So this guide really came out of the question of so many people say like is clubhouse worth my time. And so it’s literally your answer to that. So we go over the six different places where you can show up on clubhouse effectively.
But then we also asked the very hard question is like, what is your ideal life and week actually like, right. Take the time to actually do the worksheet in order. I tell you my winning formula, how to use awareness, how to use, you know, nurture how to use, you know, conversion. You can do all of that,
but none of that matters to me unless it fits into your ideal day and week. And that is going to help you to decide, okay, what are the hours that I might spend on clubhouse? Why is it worth it to me? Because I want you to define what you want. Right? What makes it worth your time to show up in a clubhouse room,
do the scary thing, add some value, get in front of people, build your brand, do the work around clarity. Like what is it that gets you to actually do that? And then once you do that, then it’s like, okay, so what time am I going to do it like that? That’s where I want to get you. And that’s how I designed the guy Love.
That sounds so awesome. I know our listeners really appreciate it. And I really appreciate you sharing that with everybody. This is episode number 243, and all of our listeners can find you and how to connect with you@theshownotesatsweetlifeco.com, just click on the podcast button. It’s episode number 243. But before we go, what is your clubhouse handled? So everybody can follow you.
Yeah. At Annabel, by Han. And then if you went to follow my club, it’s now the club under clubhouse mastermind. And so you could follow me in both places and that will get you right into the content that you want to see. It has mastermind. I love that. Okay. Well we’ll for sure be jumping in your rooms from your club too.
I appreciate your expertise and your time so much. Thank you so much. And Thank you for having me.
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You’re listening to the Sweetlife entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator, a probate. Hi guys, and welcome to episode number 237. Here it is the end of July, 2021. And we are so glad you’re listening to this episode. I’m April beach host here at the Sweetlife entrepreneur and business podcast and founder and CEO of the Sweetlife company,
where we help entrepreneurs did not design launch and scale a business for high profit, deep impact lifestyle. Freedom today’s episode is really special. You’re going to love this guest. She is an absolute delight, and we’re talking about the actual proven step-by-step process to build a global empire. This woman did it starting only 11 years ago with a baby on her hip.
And she is breaking down her exact formulation for how she did it without running high cost ads and really in a way that creates brand consistency and gets her message across. And so I’m very excited to introduce you to our guests today, and if you’re new to the show and you have never listened, thank you so much for tuning in. There are a lot of really amazing podcast episodes out there from different hosts all over the world.
And I’m so appreciative that you are here hanging out with us today. All of the show notes, everything we do as a company, to help you design, launch and scale your coaching business, your consulting business, or your expert focused business can be found by visiting us@sweetlifeco.com as well as all of the show notes and all of the resources we have available for you.
Let’s go ahead and dive into today’s episode. I am pleased to introduce you to Lorraine doll Meyer. She is absolutely literally an amazing woman. You’re going to be so inspired. She’s an award-winning CEO of formula. Botanica the organic cosmetic formulation and business school, which has trained over 13,000 organic cosmetic formulators and ND beauty entrepreneurs in 177 countries. And probably counting.
She’s voted the most influential person in natural beauty for 2020 and awarded the digital achiever of the year for the cosmetics industry by Google. Lorraine is on a mission to teach the world to formulate and in this process and you’ll hear her story. It is so cool. She’s going to break down what it was like moving from an employee role, becoming a mother,
realizing that that isn’t what she wanted and that she just had so much more that she wanted to do. And you are going to leave this episode, understanding the exact six pieces. I should say, being six steps to her formulation. She breaks it down very, very clearly her six step formula on how she created this global empire. So the end of this episode,
you’re going to know her exact six step formula. And it doesn’t matter if you’re in the beauty industry or whatever you’re in. If you were in the education industry, if you were a coach or consultant, this is the level of business that you want to design. You’re going to walk away knowing her step-by-step process. And you’re also going to realize that you can absolutely do this yourself.
So I’m so excited to dive in today’s episode. It is episode number 237. So all of the show notes, everything we’re talking about can be found by visiting Sweetlife co.com simply click on the podcast. And this is episode number 2, 3 7. All right, let’s dive into the show. Hi everybody. I am so excited to be joined by my new friend,
Lorraine Domar and she is going to blow your mind. You are literally going to be inspired just by the little chat that we have done behind the scenes here to get ready for what she is going to teach on this show. I am taking crazy notes and you are going to absolutely love this woman and be incredibly inspired and learn so much from this show today.
Lorraine, welcome to the show. Can you give everybody an introduction, share who you are, how you started out and all about this amazing online empire that you have built. Awesome. Well, thank you so much for having me on the show April. It is amazing to be here and I can’t wait for our chat. So I’m Lorraine. I run formula Botanica,
I’m a biologist, I’m a chartered environmentalist and I am on a mission to teach the world to formulate. So I run formula Botanica the online organic cosmetic formulation at school, and we train people how to make their own natural skincare and haircare using botanical ingredients are we are taking the world by storm with what we’re doing at the moment. It has been phenomenal.
So I’ve been running the school for almost eight years now, I guess. And I have 40 staff. We have over 13,000 students and graduates for in 177 countries. It has been a roller coaster to get here, but it wasn’t always like that. So just to give you a short intro into how I got here, I was on maternity leave with my eldest son who will be 11 in a few weeks.
And I decided that I couldn’t go back to my day job anymore. I had to work for myself. You know, I’d had really good jobs, but I just couldn’t handle working for other people anymore. And having listened to a few podcasts with you now, April, I think you probably heard that vaping quite well. So I decided I was going to start my own business.
I was watching the BBC’s apprentice. I was sitting there on the sofa with breastfeeding, my son. And I like, if these idiots can do it then, so can I, so that’s, I guess where it started. And then by the time I was on my second maternity leave, I had my business up and running. I was teaching people online already.
I had an app, I was teaching people how to make simple beauty products. And then I had the chance to actually buy formula Botanica in its infancy. It was a one woman side hustle. At that point I was, as I said, I had my second baby with me at that point. And I thought, you know what? This could be a fun hobby project.
And then I went back from attentively for a second time and my employer has ghosted me entirely. And so I thought I got to make this work and I have, so that’s like a potted history of, of how I got to where I am today. I guess You said something to me before we were recording. You know, you said I went from being this,
you know, mom would just a baby on my hip to having this global empire in 117, a hundred. How many different countries? It’s insane. Saudi 777 different countries, friends. Okay. This amazing woman has done this. And you literally have a formula just like you teach people how to formulate natural beauty products on their own. And I want to,
I want you to share your mission because I think that’s incredibly important. But what you’re going to share today on the podcast is the act is the actual formula from how you went from a mom with the baby on your hip, to where you are right now. But I think it’s important to know that for people to know, like, why are you doing this?
You shared this a bit with me before. Why are you so particularly passionate about what you teach women to do? Well, I love formulation because it takes us right back to our roots. It’s a skill that we’ve lost, that we’ve forgotten. And yet everyone used to do it. Like they’ve even found like fossilized face creams from Roman times. You know,
this is not something new and we can all formulate. Cause formulation is fun. It’s easy, it’s empowering. And most importantly, it disrupts the mainstream beauty industry because they want you to go and buy that product for 150 years. They’ve been telling us we’re not good enough. We don’t look right. We don’t smell right. We don’t conform to that.
Blonde stick thin what teeth person that they put, all the adverts, you know, everyone is different and we can embrace our own beauty by reclaiming that power from the beauty industry and learning how to formulate ourselves. And that is so incredibly empowering because then not only can you make your own skincare and haircare and even makeup whenever you need it. But it’s also more sustainable because the beauty industry produces over 120 billion units of packaging a year with that is just staggering.
And most of that ends up in landfill or in our oceans. And we can do better than that. And we can do that by learning how to formulate for ourselves and making things as in when we need them. So I am on a mission to make formulation as commonplace cookery and the entire world had to do it. And thankfully the world is very receptive,
which is a good thing. And you’re doing a very Good job out of that. You are doing an incredible job. And so thank you for sharing that. So before we even go into these six steps to how you have built this online empire in hearing these six steps, and I know our listeners after they hear them are going to be like, wow,
I can absolutely do this as well. I want to point something out. You are so incredibly deeply fiercely fire, really passionate about what you do. And you are very clearly leading with that determination. It’s not leading with the money because you want to build an empire to take over the world. You want to change and you want to create a transformation for women and disrupt an industry that needs to be disrupted.
So I say that. So as our listeners are listening to understand that underneath all of these things that we’re going to talk about in content marketing and all the other strategies to build literally a global empire with your online courses and your education business, that under that all is a fierce passion and conviction for what you are doing. And I think that in order to be successful,
frankly, anything, unless you just want to make a lot of money and not have a deeply purposeful company. I believe that that’s a requirement. And so I just wanted to point that out to our listeners and our listeners and pick up on that anyway, they’d be like, wow, this, you know, this, this woman’s amazing. She loves what she does diving into,
you know, history and, and the history of what she’s doing. So let’s transition. Let’s dive into that a little bit. How on earth did you go from this mom who was kind of working kind of decided she wanted to stay home, had an app, bought a company, having another baby to where you are now. You literally have a formula for this as well Through it.
Well, first of all, thank you for all those lovely things you said as well. I mean, yes, you have to drive forward with that passion, but then there are various steps that as you say, anyone can do. And the first one for me and I live in a brief there, so I absolutely love this is content marketing. Now I have been a prolific content creator since I was 15 years old.
And I badgered my parents to get the internet at the home. We were one of the first adopters of the internet where I lived. Everyone was like, why do you have the internet? I didn’t know what to write to, you know, web pages that really had anything of use for me. But I started blogging when I was 15. I started designing websites then,
and that has stuck with me ever since. So a big, big part of what we do is putting out content and I call it edutainment, which is a slightly pretentious word. I mean, you’re mixing education entertainment, but it says what it does on the 10 basically. And so we write, we film, we record content every single week that our followers want to read,
want to listen to what to watch. And a lot of people say to me, well, how’d, you know what to record? And I’m like, well, I go to ask people, you know, because they tell me what they want to know. And we put that content out there and that has been so, so successful for us because by showing up every week,
it doesn’t matter if it’s raining. It doesn’t matter if I’m on holiday, it doesn’t matter. What’s happening. That content will go out. And that means that our followers become dependent on it. They want to read it. And actually as a result of that, we’ve become like a publication as well as an online school. And we get more visitors now than the many of the sort of mainstream publications in,
on niche as well, which has been phenomenal. So let me ask you, where do you distribute the majority of your content? I know our listeners are thinking, okay, well, they’re doing this content. What are your, I know every industry is different. What are your primary social channels or content distribution channels that seem to have worked for you?
Well, social does well for us, but I have to say the main channel has been email. I mean, it’s all in the list, right? And I’m sure everyone listening who wants to do this understands you have to have a list. And I started off at 300 people on my list. I now have 125,000 and we clean that list rigorously.
Let me boot people off all the time because they don’t open our emails. Otherwise we’d have hundreds of thousands of peoples out there. So that is the primary outlet for content because people then sign up and they know they’re going to receive value in that inbox every single week. And that is so powerful because it means they stay subscribed as well. So you guys send a weekly email.
Yep, absolutely. We’re thinking of making that bi-weekly, but at the moment it’s just weekly and yet then the rest goes out on social. I mean our main channels, I suppose, are Instagram. I mean, we have, we’ll have over a hundred thousand followers by the time this episode ads, which quite exciting Facebook, we have big groups on Facebook.
I have a big networking group there with 47,000 people, which is free. So those are the main channels ready, but email first and foremost. And then, and I suppose that’s 0.2 and the sort of six step process. It’s all about the SEO as well. And I’ve only recently hired someone for the first time to do that before that it was just me writing lots of really good content,
then hiring people to write really good content. And I’ve always believed that rather than delving into what Google says about its algorithm, the best thing you can do is to just write top notch content, make sure it’s a good length and make sure people want to keep coming back to read it basically. So, you know, one of the things you said to me behind the scenes as well before we started recording this with that,
and I think this is important for people to know that you have been consistently hitting the pavement with content and putting content out for seven years. I think that’s important for people to know that consistency is king here. And I’d love also how you say that you clean your list. And I think people are afraid to do that as well. You know, get people that have an open things off their list.
I think people are really afraid to do that. And I love that you said that because we want a vibrant list of people that are actually absorbing your content in and really love what you’re doing rather than a dead list. And when people really don’t, who wants to talk to people that don’t want to listen. And so I love that you said that as well,
but I feel like one of the important things to say here about this number two is that you were just out there posting, like you said, rain or shine for seven years, and this is organic growth. You guys, we aren’t buying a hundred thousand people to end up on the reins list. This is, you know, fully putting amazing content out there that people want to absorb and organic growth.
And so I’m really admire how hard you’ve worked at doing this. And I just want to commend you for that. People want to shortcut all the time and it’s not that you can’t be successful fast, but there is, there’s much more to the iceberg underneath the water, for Sure. Absolutely. And I’ve seen so many people sort of try to shortcut or get bored of doing it.
And then if it doesn’t work within three months, they’re like, oh, I’ll do something else. And so many of the entrepreneurs who started in my sort of year group, I suppose, when I got going, they’re all doing something different now and I’m sitting there going why? And they’re like, I’m really impressed. You kept going with like, well,
yeah. And look at what I’ve achieved by just plugging away at the same thing every single day. It’s been amazing. Wow. Well that alone, what a great testimony and just a great amount of encouragement. That’s exactly right. And I think that we get so afraid that maybe we’re doing the right things, or we need a confirmation faster in that trust in what you’re doing and what you’re creating and the consistency in doing it.
And that’s a whole podcast episode on itself. So I just want to highlight that. And I just think that’s incredibly powerful. So we talked about step number one and then step number two is just really being out there consistently posting SEO, you know, really diving into that. And then step number three is one of my favorites in people. It’s not that I think that entrepreneurs don’t want to do that.
They all do, but I don’t necessarily believe that there are many entrepreneurs that fully understand how to fiercely protect their brand. So let’s talk about number three. Yeah. So three is all about the brand and I’ve created a really, really strong brand around formula Botanica. And when I look at a lot of digital marketers online, they often bypass that step.
They just go straight for the ads, the shortcut, as we said, and actually building that strong brand is something that has made the company so unshakeable. So rock solid that if something terrible happened to us, we would weather it because the brand is so strong. And I protect that brand fiercely. Now I have brand guidelines. I make people read them all the time.
I, I tweak little, you know, the very fact that I’m sat here in a green top, in a green office, it’s just all part of the brand. I live in every single components of it. And that comes down to how we speak the tone we use in the emails that go out, even in our help desk, the way we support people,
the way the courses are put together, the way we show up for events, just literally every little detail is overlooked by that brand. And people often come to me and they’re like, can I say this? And I’ll go, ah, let’s rejig it slightly. So it looks like that. And this is the reason behind it. So I’m constantly trying to educate my team as well so that they can live and breathe that with me because no one can take that away from you.
You know, if your ads bomb or if no one comes to a website, oh, you know, if something goes horribly wrong on social media, your brand is still there. And that is a thing of beauty that I think, yeah, as you said, lots of people overlooked, but yet it’s the core components to growing an online empire. Wow.
That is so powerful as I have my, my wave mug and my, my way of wall. And it’s what we do. If you guys are watching behind the scenes in the video, you have to, you have to go to the YouTube channel. You have to see Lorraine behind the scenes and see all her great. It’s fabulous. And this is an example of that,
but I also love what you said with the language and the tone and the brand personality. And I think that that is so incredibly important as well. So thank you for that. I love number three. So what’s number four. What was a fourth thing? What’s a fourth step in your formulation for building this online empire. So we’ve got the content,
we’ve got the distribution, we’ve got the brand step. Number four is all about the community. I mean, it’s the people who sits at the heart of all of this in some respects, they should be step number one, but I thought let’s walk through all of them in sequential order. So I’ve built a really strong community around formula Botanica as has my team as well.
And these are people who we know we love, even though we have over 13,000, almost 14,000 students and graduates. We know so many of them and we get really excited by them because we know what they’re doing. You know, I have, if you’re watching the video, I have all of that products behind me. I sit here with them on my desk.
I’m always sort of holding them up, going, oh, this is so-and-so. She lives in Denmark. And this is so and so she lives in India and you know, the community is what makes us who we are. We wouldn’t be where we are without these incredible people. And I’ve met so many of them over the years. I know their stories.
I’ve become friends with so many of them as well. And they inspire me to do better as well, because that constantly out there changing the world, being part of this global green beauty movement that we’re spearheading and yeah, they’re helping us drive it forward. So to do that, we’ve used social media. We use Facebook groups. It sounds really simple.
And it is in a way, and in the beginning I would be in that and I would show up all the time for our students and graduates. And that was how we built this incredible heartwarming community where are really kind and generous to each other. And that still exist today. Even though we have, I think about 10,000 students in our online classroom,
it’s got huge, but still that, that really heartwarming aspect is that. And if someone posts and says, I’m having a bad day, you know, there are hundreds of comments from people just going, we’ve got your back. And most of the people who go through our courses and launch a brand, go, I love the courses I learnt so much.
I can formulate, you know, you’ve empowered me, but oh my goodness, the community, I wouldn’t have got to where I am without my, my sisterhood, basically, because as you can imagine, it is mostly women who go through our courses and that has just been heartwarming and incredible to watch. So that’s step number four. And Question about that.
You have both a free, and so we’re talking, you know, we’re talking about business modeling, restructuring for our listeners. You have both a free and paid community, Correct? Yeah. We have a big free networking group as well, which has almost 50,000 members. And that’s incredible too. And now I have a community manager, but not just that.
We also have a whole team of people around the world, our student mentors, so that we have 24 7 coverage in our groups because otherwise, you know, it is like a groups. You have to be there to sort of support, to help, to moderate sometimes as well. And so I have staff members literally around the globe so that there is always someone on and they have a rotor.
So they’re going through the groups all the time. And that has been incredible actually. So the community is everything to her. I love that. I love that. And Facebook makes sense, you know, the global community Facebook makes sense. And, you know, it’s when we talk about structure and tech and enabling what you want to do and the experience that that does,
you know, it’s really completely make sense. Okay. So then number five, what is the fifth step to your formulation to building a global empire? So stage, you’ve got your ducks in a row and now you have to start really putting yourself out into the world. And so step number five is very much that I’ve made sure that we are viewed as thought leaders in our space.
And again, that can sound like quite a pretentious word. You know, what is a thought leader? It’s someone who has an opinion, the other people readily take on board and follow. And we have that. Now people follow us because we teach them all viewpoints and all sorts of what natural means and what green beauty means and what clean beauty means.
You know, we’ve redefined a lot of these concepts and we’re regularly tagged in social media posts where people go, I listened to this podcast from formula Botanica and I now understand that the three or four shades of natural, and I’m going to show you have made my own little infographic. And I finally understand these concepts and I’ve learned them from these guides. And we do that thought leadership through,
I have my own podcast as well called green beauty conversations, which is all about green and sustainable beauty and the science and indie beauty. But I’m also constantly on summits, on podcasts, giving interviews, speaking to journalists, you know, I out that all the time as is my team. And that means that people view us as the people to follow because we hold opinions on things.
We share those opinions. I make sure that they’re always balanced. They fit with the brand. They’re very sort of rational and scientific and the heartwarming and friendly and natural and people buy into that. So you have to have opinions when you’re running a business. And I see a lot of people really struggle with this because they don’t want to put themselves out there,
but it is. Yeah. Step number five, for reason, it’s been a huge part of our growth in becoming this global empire. It is so important. And I understand that. And I, I think that there is a, there is a fear about not having everybody agree with you, but that’s also part of the destruction and the part of leadership and,
and most leaders don’t have, you know, everybody that loves them. I mean, that’s the way it is when we’re doing works. That work, that really matters. It means it’s work, that’s different. And to do work that’s different. It means that you’re probably going against the grain on the way that the commonplace has been. And so I really love that.
You said that. And I think that that is, that’s just very encouraging for some of our listeners to hear. Okay. And then step number six, what is this final icing on the cake to bring it all together? So following on, from what I said about putting yourself out there, now you have to go and form a network. And that means getting to know people,
big players, small players, any players, really people who also hold opinions and who are active in your world in your sector. And we now have partnerships with NBC brands, with our graduates, with bloggers, with influences, but also with the mainstream beauty industry. You know, I have stood on major stages in front of the big players, the L’Oreals,
the Unilevers, the Proctor and gambles, but also the indie players at the same time. And I’m trying to bring people into our world so that they understand that we’re the bridge that brings everything together. So for instance, we are, we’re the formal NDBC partner for the world’s largest cosmetic ingredients exhibition. They have 12,000 visitors a year. You know, they tour around Europe.
It’s like going into three aircraft hangers. You know, when you go and visit these trade shows and we’re there in DVC part in that. Now I have spoken at major industry events because of a lot of the work that we’ve done and the networking that we’ve done. And because of that, that’s opened the door whereby people don’t do formula Botanica as Lorraine’s little side hustle with her baby on their hip anymore.
They view us as a big accredited award-winning online institution. And obviously that’s all part of the seven years of just showing up every week and just putting yourself at that. But you have to make a network and you have to invest in that network and be kind and really give back because it will come back to you tenfold every single time. And that’s certainly what I’ve found over the years.
That’s Incredible. And so let’s recap these six steps, and then I have one last question for you. So Lorraine’s formula to build a global empire, but not just any global empower you guys that really matters. It’s really, really making a change in this space are your six steps. Okay? Step number one, content creation, educate and entertain your followers at the same time.
Step to constantly promote that content, put it at that great SEO, social media outreach, but most importantly, your list, you need one step, number three, build a strong brand that you fiercely protect and build. And you’re constantly growing it. Step number four, create a thriving and happy community. Make sure that the people around you know, that you love them because they’re your biggest assets,
your biggest fans, they’re everything. Step number five, be viewed as a thought leader, have opinions and put those opinions out there and make sure that people buy into those opinions and hear you. And step number six, build a network and build a strong network that you pour your love and heart into because it will come back to you. Tenfold, how I Love that.
I love that. Thank you so much for sharing all this wisdom. This is an amazing lesson. You guys hear that you are hearing and I’m taking notes and listening right along, right along with you. And so I have one last question for you. And I don’t ask this. Isn’t like a set question. I ask all the guests. I just really,
I would love to know this answer from you. What have you learned about yourself along the way through this process? What do you believe about your, I know I didn’t even prepare you for, this is such a tough question, right? Sorry. You know, like what, what do you know and believe about yourself that only could have come through your tenacity,
your resilience, your consistency. What have you learned about yourself in this process? That is a great question. So before I took them formula Botanica I worked all over the world. I lived in multiple countries. I worked in high-powered jobs. You know, I ran all sorts of fantastic projects, but I kept coming up against this massive glass ceiling everywhere I went.
You’re too young. You’re too inexperienced. Lorraine. It’s too scary, too outspoken too. In your face, you voice your opinions too much. I do that. And it got to the point that it started to chip away at me because you start to internalize a lot of what you hear. And when you’re constantly told you need to tone it down,
you need to be less outspoken. Yeah. You need to put your opinions out there less. You start to do that. And I now know that the only way I think for women to achieve true gender equality in the workplace is by building something like this for themselves and driving it forward. And I know myself that I am more confident and more able,
and I believe in myself more than I ever have before because of the work that I’ve done here over the last seven years. And no one can take that away from me and I will never walk into a workplace ever again, where someone will tell me I’m too scary because I will eat them alive. Thank you so much for everything that you have shared.
I know our listeners just like Marriott, we just want to eat up everything you’re giving to us. So, you know, and just absorb from you. So this is, I’m just so honored to meet you. Thank you so much for applying to be on this show and wanting to come here and share your story with this audience. It’s incredibly powerful and proven and you know,
that’s what we, that’s what we do. We bring in experts like you, that have created their expertise through resilience and, and determination. And, and I’m just so glad that you’re here. So how can people find you? How can they connect with you? All of you join your, your formulation school. If we have listeners that want to start doing their own thing and they haven’t done it yet,
or go and follow you to learn and watch and observe how you are building and how you’re continuing to grow your empire, where can we find you? So wherever formula botanica.com, where we have a free online organic cosmetic formulation course that anyone can take Instagram is the biggest platform for formula Botanica as well. But I am also on Instagram and on Facebook where you can follow me.
And I talk more about the business side of things, the sustainability side of things. Cause that’s my bag. And I just want to say, thank you so much April for having this amazing podcast and for welcoming me onto it, because it’s fantastic to talk to you. And it’s a real honor to be here. It’s such A pleasure and Lorraine and I will be live in clubhouse.
You guys. So this is episode number 237. It will be episode number 237 when it drops. So Lorraine and I are going to be here to talk to you. And you guys get to come in, ask Lorraine all of your questions, whether it’s about formulations or how she went from baby on the hip to literal global empire creator through online business.
These steps work. This process works with consistency. And so we’re going to be live in clubhouse on July 28th at 12 o’clock Eastern time. Please come join us there. We’ll make sure all of the links to where you can connect with us in clubhouse are found in the show notes of this episode@sweetlifeco.com. Ryan, thank you so much. We really, really appreciate it.
Thank you. It’s been awesome.
This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?
Schedule a complimentary business triage call here.
You’re listening to the suede life entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business, mental and entrepreneur activator a probate. Hi everybody. I’m so excited to have another conversation with you about clubhouse. In today’s episode, we’re talking about how to use clubhouse to grow your business. And I’m going to give you some examples of how you can dive in on the app,
whether you’re building a personal brand or a company brand, or whether you’re just not exactly sure what direction and what positioning you want to take professionally using the clubhouse app. So today this is what we’re going to cover. We are going to cover the fact that clubhouse is the place to be. I am not joking you the place to be, to build your personal and business brand,
to connect with amazing people and really how to understand how you can use this app. It’s a great place to show your expertise by lending valuable information to live conversations. But I also know, and fully understand that it’s kind of confusing for some businesses, depending on what niche you’re in, or maybe it’s even a little overwhelming. Now, even though the app is still in beta mode,
beta testing at the time I recorded this episode for you, you know, you go in there sometimes and you’re in rooms with couple thousand people. That can be a little intimidating. So I’m here to help you onboard. This is an extension of the last podcast episode we did for you. Episode number two Oh nine, if you have not yet listened to episode number two Oh nine,
about how to get started on clubhouse. Take just a second. Go listen to that episode first and then come back here. This is episode 226. So if you’ve not listened to two Oh nine and you’re just getting started from scratch on clubhouse, go listen to two Oh nine first and then come back and reconnect with me here. I will be here waiting for you.
Those of you guys who are ready to dive in more and know how to use clubhouse to build your business, to increase sales. This is what you can expect at the end of today’s episode. You can expect to understand how to increase your brand awareness on clubhouse, understand how to write your clubhouse bio, especially for those of you guys that are multi-passionate entrepreneurs.
We’re going to dive into that and just jam on that a little bit. So I can give you some direction and clarity, and you’re going to know how to funnel people off of clubhouse and into your business. This podcast episode is for those of you in any phase of my sweet life business roadmap, that start to scale up system that tells you what phase of business you’re in.
So regardless of where you are, this is a great episode for those of you in every phase of business growth and development, all the show notes and everything we’re talking about today, of course can be found by visiting Sweetlife co.com. And this is episode two 26. And before we dive into the meat and potatoes here, I have a very special bonus to this episode.
If you have not grabbed it yet, it is the ultimate guide to choose the online business model. That is right for you. It’s an amazing guide. There’s over 15 pages in there that break out the difference between memberships and courses and masterminds. And I break out and explain to you how watching each one of those will affect your life. What the lifestyle side of it looks like.
So if you haven’t yet grabbed it, definitely pause this episode and very simply just go to April beach.com forward slash guide. And you’re going to get taken directly to the page where you can download that and access that right away. So it’s a really special bonus episode that is with today’s show. So if you’re ready to know how to grow your business by using clubhouse,
let’s go ahead and dive into today’s episode. Okay. So let’s first start talking about what is clubhouse, right. Again, if you haven’t listened to episode number two Oh nine, please go do so. Otherwise let’s keep going. Clubhouse is a social audio app that enables conversations. It’s a great place. And I mean, a great place to show your expertise by lending valuable information to live conversations is also an incredible place to learn from others network,
build your brand curate collaborations, and simply connect with other people that are like-minded. They have similar interests as you do. And clubhouse is also a perfect place to find your ideal clients. And this is what we’re talking about on today’s show. So let’s go ahead and do just a little teeny recap of episode two Oh nine, to make sure that we are all on the same level base information of what we’re talking about.
So the thing with clubhouse is clubhouse enables human level conversations, human connection. It is a place to have actual real life, real time live conversations. So I want you to imagine being on clubhouse as if you have gone to an in-person networking event and you’re having amazing conversations, you’re sharing what you do. You’re listening from other people who are sharing their magic.
Usually there’s probably somebody who is the host of that networking event. And they’re kind of orchestrating that event. That is what it’s like to be in a clubhouse room. You show up to this networking event. There’s one person who’s usually the primary host of that particular one room. And they have other people that are there helping them moderate. They are leaders in creating the great networking environment.
That is what it’s like being on clubhouse. It’s an excellent way to build relationships with people you have never met before. And it is rare time right now at the recording of this show, where I was in a room last week, listening to MC hammer. And there was only 50 people in that room. So there’s an amazing opportunity to really connect with people in a very real level.
And I understand if you’re listening to this and it might feel a little frustrating if you aren’t on clubhouse yet, even if you’re, you know, especially if you’re an Android user, but we do have great news to you that they are rolling out beta testing for Android right now. So all of us are going to get to hang out there together on clubhouse very,
very soon. So when we’re talking about clubhouse, I want you to understand that clubhouse creates an instant warm connection with you and somebody else. You have just had a conversation with somebody else, or somebody just listened to you speak. That is a very important thing as a business leader or an expert. We want the opportunity to get in front of people that we can serve and help.
And that’s what clubhouse does. So today I’m going to share three different tips, three different steps to build your business on clubhouse. And I’m going to do them in somewhat of a sequential order. So first I want you to do one thing and then the next, and then the next, and I’m also going to show you the flow of how we get people off the clubhouse app in,
into your business. How do we take them from that company to a client? Cause that’s what, that’s what you’re here for in this episode. So I want to make sure you know, that this is how I’m going to take you through this today. So step number one, what’s talk about your clubhouse, bio unwell, like other social media platforms,
where you really can’t say much about yourself. Clubhouse gives you generous space to share your expertise, who you help, what your intentions are for being there on the app. And your bio gives other people an opportunity to connect with you right there in your bio. You have a generous space of information and the top two lines are the most important part of that.
Because as nobody’s looking at your bio, they’re only able to see a short preview. It’s like, it’s almost similar to the same thing. We call it above the fold on a website there’s above the fold on your clubhouse bio. And it’s just first couple of lines. Not only that, those first couple of lines are also searchable. So what you put in there is very important for how you want people to find you and what you want them to know about you and getting them to trigger whether or not they want to keep reading on to read your bio more as an example,
the top couple of lines in my bio, the very first three words, our online business strategist. And so when you search me and clubhouse, I’m coming up all the way at the top when you search online business strategists, because I’ve been really yes, pun intended strategic about those words. That’s how I want to be found because that is what I do.
And so, as you’re writing your bio, I want you to know that it is really a piece of it content. So I want you to treat it accordingly. And I want you to go through outline what you do on the top and give people some really fun, special things to know about you. Also in the top couple, you know, lines of my bio currently in there,
it says lifelong lifestyle entrepreneur. That’s something that’s unique about me and a little bit different. And so I also include that in the top part of my bio. So your bio is a generous piece of space and you need to use it accordingly. It is truly a piece of content. Now, one of the questions that I often get actually all the time in clubhouse rooms is how do I share my bio?
If I have a lot of things going on, if I have a ton of different things that I’m working on and a ton of different things I’ve done, you know, what do I, what do I put in my out? Well, let me give you an example between my husband and myself, we own four different companies and I’m a nonprofit founder and I’m a mom of boys and I’m an author.
And, and, and you’re the same way. And I’m a podcast host. And so you want to be very good about using that space. Now here’s tip number one. You want to choose the primary business or service that you want to be known for. We’re on clubhouse, both here in your bio and how you show up speaking in rooms. That’d be very clear about what you do and who you help primarily,
but clubhouse is an amazing opportunity to share multiple things that you’ve done. Share your street, credibility, share the projects that you’re working on and share other fun things about you. So, as an example, in my clubhouse bio, you’ll find my expertise on top and some interesting, kind of funny quirky facts about me. You’ll find a statement of the exact problem that I solve and who I solve it for.
And some further street, credibility press different ways to connect with me, but also in my bio, you’ll find a list of funny things. Like I love taking fermented mushrooms and I’ve lived on my own since I was 13 years old. Those are the things that you’ll find. And so your bio should be a place where you can establish your expertise, but also a place where you can list other things that are very special about you that make you human.
And that is why this is such a powerful opportunity that clubhouse gives you. So please don’t overlook, creating an amazing bio. And with this said, I’m going to put a link in the show notes for this episode. My friend Mario Armstrong is like the bio King. He’s the one that taught me how to write my bio. And he has an amazing bio and furthermore,
she’s always updating it. So with that being said, I’m going to put a link to Mario Armstrong, and I want you to follow him on clubhouse. If you’re on the app and you are there already, or soon as you get on clubhouse, because he will always have this top notch example of how you write your bio on this app and create connections.
I also learned something very powerful from him that didn’t come from me. So I want to make sure, you know, it came from him and I’m just sharing it with you on today’s show. One of the things that he does it recommends for people to do is if you have very, very different companies, you run very, very different things that he actually writes up his bio and a note pad on his phone in when he enters different rooms,
he can very quickly copy and paste and change out his bios, according to the room that he is in. So that is a great tip from him. I have not done that. I’ll be honest. I have not personally done that, but I have, I know that he does that and I know that other people do that. So I wanted to share that tip with you on this show as well.
So step number one is updating your clubhouse bio step number two, connect your Instagram to it. And it should be your business. Instagram, if you have a personal Instagram, but yet you have a business clubhouse works in tandem with Instagram. So it highly recommends you connect your business Instagram. Or if you don’t have one, upgrade your Instagram to a business account conversations that happen on clubhouse,
get taken off clubhouse and they become conversations that happen on Instagram or Twitter. I’m going to talk and dive into the Instagram aspect of it because most people use Instagram and connection with clubhouse. Currently. Now this is what is important about this. When somebody meets you or hears you speak on clubhouse, or maybe they just are standing next to you in a room and you aren’t even speaking on a stage and they,
because there’s nothing else for them to look at, see your amazing profile picture, click on it. And then they go and they click from your bio. There’s a direct LinkedIn. They’re going to check you out. One of the things that’s important is your Instagram should back up what you say in your clubhouse bio. And it should back up what you speak about on clubhouse stages.
Your Instagram is an extension of who you are and how you show up on the clubhouse app. So what happens when you do this well is your Instagram starts to grow as well because people will follow you on Instagram from clubhouse. So it’s very important that you understand that the conversations that happen on clubhouse, then get taken off the app on to Instagram. And here are some tips of how you convert people from clubhouse.
Even when you’re speaking live on the stage, send them over to their Instagram, to book or buy for you from you. One of the most important things that you can do if, and when you are a hosting room in have an opportunity to share how to work with you is to give very clear instructions on what people should do. I’ve seen it done a million different ways that are not clear.
And I want you to know the clear way to do it. As you were speaking on stage, I want you to give clear instructions to what somebody should do when they get to your Instagram account. You don’t want to just say, Oh yeah, just shoot me a message on Instagram, because then what we’re asking somebody’s brain to do is come up with what they want to say in that message to you instead,
make it very, very easy. I want you to come up with one key word and I want you to say, and if you were here in this room and you would like to connect with me more regarding what we’re talking about, or if you would like to download the piece of content, the lead magnet that I’m talking about, or read the article,
or, you know, join my, my event that I’m having. We’re going to talk about that here in just a sec, pick one word. So in rooms that I’m in, when I’m talking about how to create your suite of offers, I will say DM me the word guide right now, go to my Instagram. As I’m speaking, as we’re hanging out here in this clubhouse room and very simply DME,
the word guide, just one word, and I will send you the link on how you can grab my guide, see how easy that works. Instead of me saying, Hey, by the way, go send me a message and then I’ll send you the guide. So we want to make it super simple for them. Another tip that many people do as well is instead of sending you a DM,
they make a comment on your first post on Instagram. So if you want to increase the SEO in your Instagram and have people comment on your Instagram posts, you can very simply say to them, go to the first picture on my Instagram profile in DME, the word guide, and I will ping you directly and send you the link. So there’s a couple of different ways to go about doing that.
It’s very important that you connect your Instagram to clubhouse in that you have a system, a very clear system with very clear instructions. So people don’t even have to think you’ve made it so easy for them. And you’ve picked one key word, and that’s how we get them from the clubhouse app into a relationship with you. And then here is step number three,
step number three is answering the question. What happens next? How do I then get them from Instagram to a converted client? And so here are these tips. First one is have an open next step call to immediately available. Here’s some examples of what that could be. Number one, you can have an online scheduler, always sitting ready and waiting in the bio in the link tree or associate tab or link on your website where you share links from Instagram.
Totally ready to go. So there’s always a way to get people then from Instagram to have a conversation with you, you also should have links in your bio that lead to buying now or register now or download now. So the things that you’re talking about in your clubhouse rooms, you want to make sure they’re also live links in your Instagram for people to connect and grab right away.
You can say, and I will say it’s worked really, really well and beautifully for our followers. Who’ve taken off clubhouse into our Instagram is I do say sometimes, Hey, just go to the link in my bio and you can download this guide so they don’t have to DM me. And oftentimes I will actually get two different calls to action. Both of those have been very successful for us.
And so I wanted to make sure that I am sharing that with you. I will tell you, and you’ve, you’ve hung out here with me for a long time till the end of the show. So I want to tell you something and it’s a secret, but not so secret. In our first 11 days on clubhouse, we invoiced out $27,000 in business coaching.
And that’s really important to know, because I want you to know that what I’m telling you in today’s episode is not just me pulling this out of, you know, where this is, how we’ve built so many amazing relationships on club house, and started to be able to work with so many more clients that we would never have been able to reach. If it wasn’t through showing about then typically giving first and building relationships with the right people,
knowing who you serve is a very important part of enabling your leverage on this app, being true to who you are, understanding how to communicate the end results you provide. And if you do that, I promise you it will pay off in your business. And I want to see that happen to, for you, to you and for you. So just to recap today,
we talked about how to grow your business, your clubhouse, this isn’t some big funnel strategy. It’s common sense. That’s why it’s worked for us in so many people because it’s natural, it’s authentic. And it’s just common sense. If somebody loves what you have to say in a room they’re of course going to want to connect with you more in this as a process in which we do it.
So number one is making sure your bio is amazing. It’s very clear what you do, but also share some unique and funny and quirky things about you. That show that you are a human number two, make sure your Instagram is connected. And how do you communicate going to Instagram? Make sure you have a strategy of, of a word of a keyword that you can say when you’re speaking in rooms to have somebody download your lead magnet,
or they could perhaps just share the word to type the word schedule. And then the third thing is a conversion that happens in the next step. The third step is off Instagram. How do you get people then off Instagram and into a sales call with you into a webinar funnel or a live event? What does that next step of taking them off Instagram so that they can connect with you deeper and become a lifelong client?
If you’ve done a good job of building out your client journey services and a raving fan. And that’s what we’re talking about on today’s show. Thank you so much for hanging out with me. I absolutely love connecting with you as you know, thanks for being a faithful listener, especially those of you guys. Who’ve been listening to this show for over four and a half years.
And if you aren’t yet following me on clubhouse, I want to connect with you. I am very simply found it at April beach. And of course we have two brand new, amazing clubs that I want you to connect with. First of all, we have our podcast club, which is sweet life entrepreneurs and every single Wednesday at noon, Eastern time,
I host a room where we are rolling up our sleeves and talking about all these strategies. So if you’re listening to this live and you’re a subscriber to the show, join me at noon Eastern on Wednesday, and we will roll up our sleeves and help you work on your clubhouse strategy with you. Also, if you’ve never spoken in a clubhouse room before,
maybe you’re a little nervous to come to stage. Those are the rooms we host and that’s why I make a safe space for you. So please plan to join me on Wednesday. I can’t wait to get to know you. And then the other club that we have is our wave makers club wave makers is all about designing transformational, predictable measurable online services,
signature programs, and a suite of offers for high profit and deep purpose. Tuesday nights. Currently we are hosting wave makers rooms. So make sure you’re also following the wave makers club so that you can get access to those rooms. And I will, of course share all of this in the show notes for today, it’s show, which can be found by visiting Sweetlife co.com.
This is episode number 226 and left talking to you have an awesome day and I’ll talk to you on clubhouse.
This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?
Schedule a complimentary business triage call here.
You’re listening to the Sweetlife entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator April Beach. Hi, everybody. Welcome to episode number 217 here on this feet, life entrepreneur and business podcast. My name is April Beach and I am your host here on the show. Half of these shows are just you and I rolling up our sleeves together,
working on online business strategies and the other half of our shows. We have amazing guests. So thank you so much for tuning in here. And today we are talking about how to create a quiz to generate leads for your business. It’s going to be a power packed episode, and it’s going to be pretty quick and short. And here is why I have a huge,
really cool extra bonus with this podcast episode for you, I am including totally free a one hour video training and a worksheet that goes along with this episode that tells you exactly step-by-step in depth, how to create a quiz or an assessment to generate leads for your company. And you can totally get that. No strings attached completely free. I’ll tell you this right away.
Here are two different ways. You can get it. You can go to sweet life co.com forward slash how to create a quiz, or you can text the word quiz help. That’s all one word quiz help to the number (805) 254-0880. And that’s going to be a link where you can access this training right away. Why am I super passionate about this and giving you a bunch of stuff or it’s really highly valued because I know it works.
We’ve had quizzes in our business for years, and they’re a powerful way for you to generate leads in your company. They’re also a really great opportunity for your clients, your potential clients. And so it’s a win-win situation for everybody. So here’s what we’re talking about today. This episode is great for those of you who are ready to generate leads for your small business.
That means you are in either phase two or three of my start to scale up system. It’s my business growth roadmap. And of course I have a quiz that you can take that tells you exactly where you are in the process of growing your business. Again, I’m a huge advocate for this type of list growth, and you can take my quiz, our quiz,
if you haven’t yet, by visiting Sweetlife co.com forward slash quiz. Now this episode is for those of you guys who are looking to grow your list, but you want to know how to do so in a mindful way, we’re going to, into the steps to create the content of your quiz, the outcomes of your quiz and the questions within your quiz.
And we’re wrapping it all up today, talking about software recommendations for where you can build your quiz. So the end of this episode, you’re going to have a strategy of whether or not quiz list growth is right for you. You’re going to know how you want to use this strategy in your business. Your wheels are totally going to be spinning here and about the next five minutes in a really good way.
And you’re going to learn the exact process to design a quiz and the content within your quiz. So if you’re ready, let’s go ahead and dive in<inaudible> Today. We’re talking about the power of quizzes. So when you engineer a quiz or a self-assessment correctly, it’s a very powerful tool for both you and your audience. Quizzes, give you an amazing amount of insight into where your clients are right now and what they need right now,
and also to where your marketing is landing. So we’ll talk about that here in just a sec, but with the knowledge that you get based on where people land and the results of your quiz, you can segment your list. You can decide to add more services. So how people are falling in the outcomes of your quiz is going to give you insight to whether or not you want to add more services or solutions or products for these people.
And you can hyper focus on those that truly, truly need your services and your solutions. And what’s also amazing about this is with this type of lead generation. You can move people to other places. You can create a journey for people through your products and through your offers, and you can move them to other places in your business through the knowledge that you’re receiving from the outcomes of their quiz.
Or of course you can completely remove clients all together. So based on your quiz results, you can disqualify those people that aren’t the perfect people for your business, and that is equally as powerful for you. And for them, we don’t want to waste their time if they’re not the right fit clients. And we certainly don’t want to waste your is either.
So quiz a quiz really, really does this. So let me take you behind the scenes. I know if you’re a listener you’ve been listening to the show for a long time, you have heard of my sweet life entrepreneur roadmap. I created this roadmap about eight years ago, and we have two names for it. I’ll be really honest who I call it.
In-house it’s a sweet life entrepreneur, a roadmap. The technical term is called the start to scale up system. Okay. So you might’ve heard it being called different names, you know, whichever one you like, it’s the same thing. Let me explain to you the quiz process of how we use this. So first of all, what it is is it is five phases of business growth starting from phase one.
When somebody’s just thinking about launching a company all the way to phase five, which is a social entrepreneur. So it’s a company that has hit the financial benchmarks they want to hit, and they’re doing so well. They’re making a huge impact. Basically, they’re making a ton of money to give a ton of money away or to free up the founder’s time to go start a new company.
So we have five phases in this literally roadmap to building a life first business. And within each one of these phases, there are different things that a company needs to focus on. So phase one is just figuring out starting phase two is launch phase three is scale. Phase four is also scale, but it’s a nix level scaling. There’s a difference between the first time you scale.
And when you continue to scale as a business and then phase five is impact. And so we have this quiz that I share with you at the beginning of every single episode, because we actually tag our episodes here on the podcast, based on what we’re talking about in what part, what phase of outcome this episode is appropriate, because also that’s a benefit.
I don’t want you hanging out here with me. If I’m talking about something that really only pertains to those entrepreneurs in phase five, and you’re in phase two, that’s how we get really overwhelmed in business and that whole shiny object syndrome. So that is our quiz. You can take it, you can find out exactly what phase of business development you’re in.
So I’ve just shared with you how we use that even on the podcast. But now let’s go a little bit further behind the scenes based on the outcomes of where someone lands in our quiz, we have certain business programs. So we are able to strategically design business coaching and strategy programs and services and courses and offers and communities and masterminds based on the phase of business that somebody is in.
So it’s helpful to me on the business side, because I know where the majority of our marketing is landing. For example, if we have marketing strategy and I put the quiz out there and the majority of people are, are in phase one, they’re just starting up. Whether they’re not our ideal clients, our ideal clients are businesses that are really ready to scale,
or they’re going through from offline to online to scale. They’re launching their first online business, or they have been in online business are really ready to develop their signature offers and have scaled strategy in. So it’s really important that I know whether or not our marketing is hitting the right people are perfect clients. So that’s, what’s really cool for us on the back end.
Now let’s also talk about, what’s really cool for the users of our quiz when they take our quiz. And again, if you’ve taken our quiz, you know, this, they get an entire list of exactly what they should be working on right now in their business. They get a summary that explains the phase of business that they’re in the highs and lows that pitfalls in the victories.
And they get a very thorough checklist of exactly what they should be focusing on. Right, right now. So even if they aren’t one of our ideal clients to join our mastermind or to join our next level signature offer program, they’re still getting amazing value based on where they are in business. So it’s a win-win for us as a company. Again, we have insight into who is coming into our marketing funnels and who’s coming into our,
our marketing efforts. We know exactly where entrepreneurs are. And so therefore we’re only going to offer entrepreneurs. The resources based on the phase of business are in, I’m not going to send an email to every single person about joining a program. That’s really only appropriate for those people and maybe phases four or five. So see how cool that is for us.
We have amazing insights. We have amazing intelligence into what people need from us, and we’re giving it to them exactly based on where they are in business. And they are getting exactly what they need based on where they are in business. So now let’s turn this, you, what is it that you do? What is it that need to know about your clients or what type of clients,
or maybe even phase of clients in their journey, do you serve quizzes, going to give you great insight into where your clients are and what they need? And with this knowledge, just like we do, you can segment your list. You can decide to add more offers or services, and you can hyper focus on those people that are coming your way.
It is an amazing opportunity for you. And it’s really, really a win-win, there’s a lot of lead magnets that we can create out there. Obviously we always want them to be a win-win, but I honestly don’t think any are as powerful as a self-assessment or a quiz. And I’m just speaking from our experience. And so the users get the amazing results.
You get the amazing results and it’s a win-win for everybody. So now let’s kind of dive in here for a minute and let’s talk about actually, how to create the content for you, your quiz. This is where people get stuck. They’re like, Oh yeah, I want to create a quiz. And then it’s like, they totally stop because yeah,
think it’s easy, but it’s actually easier said than done. So just like everything else. Yes we do in your business. We want to give them a transformation, even in your quiz, in your lead magnet strategy and a call with you, everything okay. In. So I want to make sure we’re taking them from one place before they’ve taken their quiz to knowledge or a different place in the end.
So the first thing that you want to ask yourself when you’re figuring out this kind of strategy of, okay, what’s my quiz on, like, what do I want to do here? What’s going to be awesome for everybody is what you know, really, what is the main topic of your quiz? How does your quiz relate to, or confirm your area of expertise?
So how can you create a quiz that relates to what you have sick skills at, what your company is amazing at, in really think about that instead of just throwing a quiz out there. And literally the next question I really want you to ask yourself is what is going to be helpful to you? What insight is going to be helpful to you as the business owner to understand about your audience.
For me, I need to know what phase of business somebody is in. When I know that I can deliver them pinpointed, perfect business coaching programs, to keep growing and scaling their company for you. What do you need to know about the people that are coming into your business to truly line them up in a perfect way for your services or your programs?
And then the next question is what is the quiz going to tell your users about themselves? What can you share with them that they don’t already know? Or what can you confirm to them that they might’ve had a feeling about? They might’ve had a suspicion about already, but nobody ever made it that clear. Here’s the deal when somebody takes your quiz and the outcome that they receive is so right on,
it blows their mind. They’re like, Oh my gosh, this person was in my head. I love them. They know more about me than I know about myself. I love this business. Like we’re creating super fans here when your quiz does this. So what do you need to know about the outcome of the quiz for your business and what do the users need to know about themselves or their situation.
That is what creates a powerful quiz. It’s so good. You’re going to love it. You’re going to get, you’re going to have people. I have people emailing me being like, Oh my gosh, April, this is right on. And thank you so much. And that’s what I want for you as well. So now we’re going to dive into just a little bit about actually how to create the quiz itself.
You know, me, I’m a program builder, I’m a service and it in a content course builder. So I have to teach you this side because this is where everybody gets stuck. I’m going to share with you the first three steps here. And then this is what the hour long training that is totally free with this podcast episode gets. And so it’s super duper important that if this is an area that you want to use in your business,
go take that training. Like there’s no strings attached. It’s not even a whole hour. I think it’s like 53 minutes. And I dive in, in depth and help you strategize the answers to these things we’re talking about, but this is how to create your quiz content. So, number one, you start with the end in mind. If you’ve tried to create a quiz and you’re starting with the questions,
you’ve probably struggled greatly. Instead, we want to start with the outcomes. Okay? So first you wanted to create the clear outcomes and give them unique names, give them names that people understand, but they’re unique names. You know, so our outcome is like phase one, planning phase two, launch phase three scale phase four, purpose phase five impact.
So they’re clear words, you know, we want to get fancy, but not too fancy. Just make sure there are very clear outcomes that people understand. So the first thing you’re going to do is really define the end results and define your outcomes. Step number two is then write each outcome of your quiz in paragraph form. And this is really important.
This is what’s going to go to them by email or what they’re going to find on a Results page on your website. You want to write it out. You want to say, Hey, listen, this is where you are. I hear you. I’ve got you. Like, that’s what this paragraph says. And you want to take your time to write out the response or the result for that outcome.
And you want to include any sort of details that are necessary and you sort of specific outcome knowledge or whether it is psychological or whether it’s physical or whether it’s, you know, strategic, any of those things you want to include in this outcome, including tips and steps and actions and recommendations. And then the third part is going in and then creating the statements or the questions that lead to each one of those outcomes.
And so that is a step-by-step process. Those are three of the six steps that we use to create an amazing quiz that converts and converts to the right people and just wows them. Even if they aren’t your right clients, we’re still going to wow them, right? Because you know what, they’re your right clients. Now. They might be a right clients next year.
And that’s a really important thing to remember. And so those are the three steps to actually go through and create the content within your quiz. And again, that’s really high level. You guys here on the podcast to be very efficient and making sure I’m giving you great information in a short period of time. But if you want to access that free video training,
all you have to do is go to Sweetlife co.com forward slash how to create a quiz, you know, all squished together to make it URL friendly. And then I’m also going to make sure that we put the links for how to access this free training. And it comes with a worksheet as well into the show notes of this podcast episode. If you’ve never visited our podcast website,
it’s like a whole entire business resource center. You can actually search anything by keyword and it’ll bring up exactly where we’ve taught that for the last four years on the show. This is podcast number 217. So that means the quick link to get to the show notes for this episode, all you have to do is go to sweet life podcast.com forward slash two 17.
So if that’s easier for you, then whatever’s easier. I want to make sure we’re getting the resources in your hand. Okay. So we talked about the importance of a quiz, the power of a quiz, showing you behind the scenes, on how we use our quiz and how we have for years and why we love it. And hopefully if you’ve taken our quiz before,
that’s going to really make it even clearer for you. I love showing you guys behind the scenes on things you’ve already used, because I think those are the best examples that we can have as we’re learning and as we’re growing. So now let’s kind of talk a little bit about tech. Okay? So we use a software called interact. I love these guys.
I love the software. I love the flow. I will go ahead and make sure that there’s a link or interact quiz boulders in the show notes of this episode. So if you’re wondering what we use, those are the guys we like we’ve been with them for years, but there are other places where you can create quizzes as well. Google forms is X for as an example,
creates quizzes type form creates great assessments. And even Kajabi has an assessment tool. I would say we haven’t recommended that highly quite yet, even though is, you know, we’re big Kajabi fans. I just find that there’s some other software out there that’s giving a better user experience with quizzes. So I’ll go ahead and drop some of those tech links down here for you in the show notes as well of this episode,
basically, here’s the deal I love self-assessments. I love quizzes are great for your business or a great lead generator. They’re highly valuable to those people that are either new to your list or already on your list. I mean, we have people coming back all the time in retaking our quiz to see where they are in this whole entire, you know, sweet life business roadmap in.
So that’s what I want for you. I want you to be able to create a lead generating list, growth quiz. That’s going to be highly valuable for your new people, for your established people and for you as a business owner. So that’s a wrap today. We talked again all about quizzes showed you behind the scenes in ours. We dove into the first three of six steps in order to create a powerful quiz.
And I gave you the tools and resources to access the free one hour training or a 52 minute training. It’s so good. You guys, it’s really helpful. If you’re serious about creating a quiz, it’s totally free. It’s on me. It’s my gift to you. I want you to be awesome at this. So go grab it again. You can grab it by visiting the show notes for this episode,
which are@sweetlifepodcast.com forward slash two 17. That’s where we’ll have all the tech links and everything as well. And if you just want to go directly to the place where you can get the training right away, you can go to sweet life co.com forward slash how to create a quiz. All right, you guys, I love chatting with you. Thank you for being a listener of this show.
Again, I’m April beach. If we haven’t spoken before, come cruise over and hang out with me on clubhouse. I know it’s hard. Not everybody can get there quite yet, but it’s the place where we hang out every single Wednesday at 12 o’clock Eastern time, we dive in deeper to entrepreneur business strategies. It’s a room that I host and I would love to meet you there.
If you’re on clubhouse, follow me at April beach, come into that room on Wednesday and just say, Hey, April, I listened to your podcast and you are also welcome to ask me any questions about any of the business trainings that we drop here on the podcast, in that clubhouse room. So if you’re going through these business trainings and you’re using our podcasts,
like a course, which is what it’s designed to be used for, and you have any questions cruise over, hanging out with me on clubhouse. That’s where I am every single week. And I would love to meet you all right. Have an incredible day. And I will talk to you guys next week.
This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?
Get Kajabi free for 14 days to generate perfect funnel pipelines with ease – www.aprilbeach.com/kajabi
Schedule a complimentary business triage call here.
You’re listening to the Sweetlife entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business, mental and entrepreneur activator, a probate, you guys are welcome Back to the show. This is Sweetlife entrepreneur podcast, episode number 216. And today we’re diving into the untapped power of a thank you page. This episode is really great for those of you guys who are in phase two of my start to scale up system also called the sweet life entrepreneur roadmap.
This basically means that you are in the launch phase, and if you aren’t sure what phase of business design launch growth and development you’re in, you can cruise and take a quiz a really short one, but it’s going to give you a lot of insight by visiting Sweetlife co.com forward slash quiz. So today’s show is for those of you guys who are in phase two.
So if you’re a new online entrepreneur or you are new, so you’re going offline and coming online and you’re tapping into online marketing. This is a really great show for you because here’s the deal. There is so much to learn about the tech when you’re launching a business in terms like funnels and lead magnets and email automation are common topics of discussion. If you’re new and you haven’t noticed that yet,
those are terms you’re going to hear quite often. And many of these topics, we actually cover extensively here on this show. But on this week’s podcast episode, we’re talking about one specific component that’s often overlooked when creating a new leads journey into a relationship with your business. And that is the welcome. Thank you page many companies actually overlook this, having a well-designed thank you page can do crazy,
powerful things for your business. And so I want to make sure that we are covering the power or the untapped power soon to be power of your thank you page. And here’s what you can expect from this show. At the end of this episode, you’re going to know the two primary, thank you pages that every single business needs. You’re going to understand the purpose of a well-designed thank you page.
And you’re going to have your wheels spinning with what should be on your thank you pages to make them super awesome. So if you’re ready to dive in with me, let’s go ahead and talk about, thank you pages. You guys. Okay. Let’s go ahead and start chatting all about thank you pages. So all of the show notes and everything we’re discussing today can be found by visiting Sweetlife co.com
simply click on podcast. This is episode number 216, and if you haven’t actually cruise to our podcast website, yet, it’s really powerful. You can actually search by any key phrase or any business topic. And our website will pull up the exact place in the exact episode from four years of podcasting, where we talk about whatever it is you’re looking for.
So of course the show notes from today’s show are going to be in there, but it is also a really powerful business library that we have for you over there. So cruise to Sweetlife code.com and just click on podcast and all of that’s there for you. Okay? So in today’s show, we are talking all about thank you pages. A thank you.
Page is one of the most underused tools to convert cold leads to super fans. Seriously, most businesses have no idea how powerful thank you page could be. And so they don’t even include them in their funnel. Most businesses overlook. Thank you pages altogether, but not you. And that’s why we’re here having this conversation today. So if you’re here, you’re still listening to me.
It means you are a new online entrepreneur or you’re an established business, and you’re looking to tap into online marketing and funnel strategy. So welcome. I’m super glad that we’re connected here on today’s show. You’re definitely in the right place. So let’s go ahead and start with some basics. First of all, where is this? Thank you page located, you know,
where is the thank you page live that we’re talking about? So this particular thank you page that we’re referencing on today’s episode lives after someone enters their name and email to receive your lead magnet. So on last week’s show, we talked all about lead magnets. So if you’re unfamiliar with what a lead magnet is, lead magnet strategies actually stop listening to me right now.
Please turn me off, shut this episode down and go back to episode number 215, and I will be waiting right here for you actually at, even the spot we paused for you to tap back into this episode after you listened to two 15, but I want to make sure that we’re building upon the online marketing foundations. And so if you aren’t familiar with lead magnets,
please turn me off, pause this episode and go listen to last week’s episode number 215. If you know exactly what I’m talking about with lead magnets, let’s carry on. So here is the flow or the journey of how people get to this specific, thank you page that we’re speaking of here today. So the very first stop to get to this. Thank you.
Page is actually your landing page, your landing pages, the short page that you design that talks about your lead magnet or whatever it is that you are giving away for free on that landing page, there is a form and your cold lead we’re talking specifically about, well, they could be a little bit warm leads, but people that really don’t know who you are yet lands on this page.
They decide that they’re going to trust you, that they’re going to give you their contact information, which is really, really powerful to share their contact information with you in order to receive whatever it is you’re giving away for free or low cost or paid costs, which we’re going to kind of get into that a little bit later, they fill out your form and then what happens.
So most businesses, when they fill out this form, we’ll just have like a little button that pops up that says she thinks form submitted, or go check your email, or we got ya. And then maybe it’ll even keep them right there on that same page, but not you. This thank you page that we are speaking of should live after that form has been submitted.
And it is a free standing thank you page that we want to send people to next. Okay. So the first thing is where is the thank-you page located? Following that journey? We just talked about, it goes landing page form filled out. Thank you page. All right. Are you with me now? Let’s just take a little squirrel moment here.
If you’re wondering how to build this easily and well, we love Kajabi. Kajabi builds these pages and sews them all together for you. And if you’d like a good job, you free trial with a whole bunch of business boosters, then just simply go to April beach.com forward slash Kajabi. So I’m just going to put that plug in here, cause you’re probably wondering how do I even build this?
And I’ll also put those in the show notes for you as well. So step number one is where this where’s the thank you page located step number two or point number two I’d like to make today is really talking about the untapped power of this page. So here’s, what’s happened. Your lead has trusted you enough to share your, their contact information with you.
They have said, Hey, you know what? I trust this person is going to give me something of value. And so this thank you page is an opportunity for you to confirm they’ve done the right thing. It’s really, really important. And it is essential, especially in today’s online business environment, to have an opportunity to confirm that trusting you was a very good choice.
And so what this thank you page does, and we’re talking about the untapped power of it. It’s an opportunity for you to say, Hey, you have done the right thing. I’m a good person. We’re a good company. And you know, thank you for trusting us. You did the right thing. We’ve got you. It also gives you an opportunity to talk to them.
Okay? So we’re going to dive into how to do that here in just a minute. And it gives you an opportunity to give them a shortcut to the best way to work with you. This is not a sales pitch. These are tripwires and upsells. It’s just an opportunity to introduce somebody to your signature offer. The very best thing you do. And here’s why this is important.
There are some people that will come to you and they don’t feel like going through your whole funnel. They just want you, whatever it is, it doesn’t matter. The cost. You’re so amazing. They know they need your help and they just came upon you through this free thing. You’ve given away with your lead magnet, but why make them crawl through the deep sand to go through the whole process of having to get your emails and then having to see the next thing when frankly,
they just want to buy you. So this thank you page is an amazing opportunity to just very simply just say, if you aren’t yet familiar, this is our signature service, or this is our signature program. And just give them an opportunity to just check it out immediately from there without having to make them crawl through a sales process and our way of sales process.
Because frankly, those people that know that they just want to hire you or buy whatever it is that you’re selling. Just want to do that. Now they want to save time. They want to save money. They like you let them buy. So the untapped power of this thank you page is just introducing them very clearly to your signature program or service or offer whatever it is that you do when this thank you page is built correctly.
The next opportunity you have with it is to create a relationship with your new audience. And this is a really cool time to put opportunities on this page to ask about them. People love to share about themselves and the struggles they’re facing or the problems, you know, that they might be having, or even the victories that they’ve had. And so this thank you page allows you to really build a relationship with this new audience and introduce them to the whole entire world of your business and really listening as well.
And so the first thing you need to do when we’re talking about the untapped power of this page is really decide the job of this page. What do you want this page to do for you and for your company and in the relationship that you’re building with your new audience, how does it fit into the overall feel, the culture, the feeling that you want people to associate with you and your company when they’re first introduced to you.
So now let’s talk about what are some of the awesome things that we can actually put on this page. Cool things to consider to put on your thank you page could be a welcome video from you explaining what they just got. And so when we’re talking about, you know, the fact that they’ve just grabbed something of yours, a free asset that is going to give them some knowledge,
so a short welcome video explaining what it is. They just got congratulating them for grabbing it and letting them know what are the next steps that are going to come. If you’re emailing the asset to them, then didn’t say, Hey, you know what? In about three or four minutes, check your email for me because that’s going to be where this XYZ lead magnet is that I promised you that was coming your way.
So a video is an amazing opportunity to put on this page so they can see you and they can hear you, and they can really get to know you better. Also, you can include in that video or in, in writing in the copywriting on this page in introduction to your next step program, this is what I was just talking about a minute ago.
It isn’t a full sales page into your next program. It’s just a shortcut. It’s just saying, Hey, and if you’re recording a video, you can say, Hey, you know what, by the way, this is our signature program. And if this happens to be what you may be struggling with, I just wanted to let you know that this is also available to you.
And so there’s nothing pushy is just saying, I just wanted to let you know that here’s this awesome resource that could be perfect for what you need right now. And just very simply include a button to that next level program or your signature program, or maybe a wait list for when you’re going to open your new pro your next program up again, also cool ideas to put on this.
Thank you page. And of course it’s all relative to how you need this page to function is possibly even a short questionnaire to embed on this page. Again, people love talking about themselves. So what if you put a little teeny quiz or a short question you’re on that page asking how you can help them asking, you know, what is the number one thing that they’re struggling with and why they chose to receive the asset,
the lead magnet, or the help that you are providing possibly even how they found you. Now don’t make this be worked for them. You don’t want it to feel like you are fishing for, you know, research. This is not market research. You can even make an anonymous where, you know, it doesn’t even have their name and email address.
It’s just saying, what is one question that we can answer for you? And it’s just giving them an opportunity to really share about themselves. So however you approach that, it’s also a really cool opportunity for you to consider that could be on that. Thank you page. And then also you could include a link to schedule a call with you. If a call is how you convert those leads to buyers,
scheduling a call is always a great kind of call to action. You know, no pun intended for them to connect with you. So you can, you can put a link to your online calendar on there. You can embed your calendar on there. And you know, you can include a link to schedule a call. Here’s the deal. We don’t want to have too many calls to action on this.
Thank you page. It’s usually a schedule, a call button. If that fits in with your business, an opportunity for them to check out your next level of program and simply some sort of relationship building tool like a questionnaire, or just a place where you can interact with them, whether that’s connecting with you further on your social media or following you on clubhouse or even sharing their clubhouse handle so you can follow them back.
There’s some really cool things and untapped power that this thank you page can provide, especially when we’re talking about relationship building and relationships are what sell. And so one of the things I don’t really recommend you put on this thank-you page, however, is the download of the lead magnet that you provided. We really still want that to be delivered by email. If you are utilizing email marketing for sales,
here’s why we need them to go check their email and open it from you from your email address to confirm that you are a safe sender. And if they don’t do this really the first time, especially if they’re new to being added to your email marketing list, they might not ever receive emails from you. Your emails might end up in their promotional folder or their junk folder forever.
And that’s never a great thing. So my recommendation is to actually not deliver the asset right there in the thank you page, give them the instruction that the asset is going to be sent to them by email. And in the meantime, here’s some things that you two can chat about, or here’s some other resources that you have available to them right here.
And now, while you’re waiting for that email to be sent. And then one of their things I wanted to chat with you about in today’s show are two, thank you, pages that every single business needs. And so we have covered the basics of a general thank you page that somebody would get to after they opt into your lead magnet, after they land on your landing page and they fill out your form and they receive the amazing free thing that you have given them.
So depending on how much you have a bandwidth, one opportunity is to create one thank you page where it can be used for all of your opt-ins. So this main thank you page could be for all of your opt-ins. Instead of doing a specific video, you can do more of a general video like saying, hi, I’m April. Welcome to the Sweetlife company you have just received,
or you have just requested to receive the free tool that we talked about. And I wanted to let you know, that’s coming to your email in just a few minutes while we’re waiting for that. I just wanted to pop in here and say hello to you and say, thank you so much for visiting our business. This is what we do. And so I’ve crafted the language,
that video to be very general. So it, depending on your bandwidth is not entrepreneur, how many people you have on your team, how tech savvy you are, if you only have the capacity right now to build one, thank you, page, build a general like that. Still make sure you include a link to your next level program, possibly a link to schedule with you,
but just keep it really, really general. And that that can be used for any sort of opt-in or lead magnet that anybody would receive as you continue to add those assets into your business. The other thank you page that every single business needs is a thank you. Page, welcoming somebody to your paid program. This is very, very, very important.
So anytime somebody purchases your services or your membership, or your course, or your group coaching program, or purchases a package, a design package, or a health coaching package or whatever it is that you sell, we want them to immediately be directed to a thank you page, confirming that their purchase of your program was an amazing idea. So I highly highly recommend that you have a general thank you page for your primary lead magnet,
but then you also have a thank you page specific to the paid program that somebody has just bought for you. Those are the two thank you pages that every single business needs. And by creating these, you are going to build an even deeper relationship with your audience and make crazy super fans that are following you forever, because they know that you’re honest that you value the relationship with them,
whether they have paid you before or not. And then one last advanced tip for you. If you have the basic thank you page, you have your thank you page for your paid programs created. You can create specific thank you pages for each opt-in for each free lead magnet that you give away. So if you have very specific primary kind of core assets that you give away in your business to generate new leads,
you can create specific thank you pages for each one of those that only speak to what that particular asset is about. That’s an advanced online business funnel strategy. That’s where we definitely want you to be, but I understand that we have to kind of start somewhere. So going back to the basics, just starting somewhere, number one, create a general thank you page for any sort of free opt-in number two,
create a thank you page for your paid program, your signature offer that somebody is buying. And then when you’re ready, you can go back and create more. Thank you pages for each one of the lead magnets or opt-ins that are offered within your business. Again, from a tech strategy, I’m going to tell you right away, my favorite place to do this is in Kajabi,
but we have clients that build these funnels in numerous different platforms. From click funnels to WordPress, there are tons of different options on the tech side for you. So here’s my tip to you. You have to just know how it works, even if you’re hiring somebody else out, make sure that you are choosing a tech platform that you are comfortable and confident with in the end of the day.
Again, even if you’re not the one that’s doing it, you need to have confidence in your business, and you need to understand the flow of what’s happening in the backside of your company as the CEO. So whatever tech platform you choose, please just make sure that you personally like it. I can’t emphasize that enough. All right, you guys, so that’s a wrap on today’s show is a really quick show,
but today we talked about the untapped power of a thank you page and how by creating a thank you page. After somebody opts into your free asset or purchase your program, it gives you an opportunity to build a deeper relationship with them and create super fans forever. In that most companies don’t do this. We talked about the purpose of a well-designed thank you page and how it confirms that somebody made a good choice,
either giving you their contact information or choosing to buy from you. And we talked about different ways for you to get your wheels spinning of what can be included on that page could be a video. It could be a short little quiz or questionnaire. It could be a button just introducing your signature offer. It could be anything that you feel like fits in with the culture in the feeling and the relationship that you want to build with your new leads.
Don’t underestimate the power of this page. And I highly recommend if you don’t have one created that you add that into your lead funnel today. All right, this was episode number 216 here on the sweet life entrepreneur podcast. I love chatting with you guys, all of the show notes, all of the business resources we have for you can be found by visiting sweetlifeco.com.
Have an awesome day. And I’ll talk to you again next week.
This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?
Get Kajabi free for 14 days to generate perfect funnel pipelines with ease – www.aprilbeach.com/kajabi
Schedule a complimentary business triage call here.
You’re listening to the Sweetlife entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business, mental and entrepreneur activator, April Beach. Hey, you guys welcome to episode Number 215 here on this sweet life entrepreneur and business podcast. And I’m so excited to dive into this fundamental online marketing topic that we’re talking about in today’s show.
This should be a rather short episode for you, but it’s going to be jam packed with important information that if you aren’t using lead magnet marketing strategy in your business, you’ll want to make sure that you stay with me here today. We’re talking about lead magnet marketing for every business stage and who is this for when I say every business stage? So just like all of our podcast episodes,
each one is tagged to a stage or a phase of business that you’re currently in. There are five phases to my business design launch growth and scale roadmap. And you can find out what phase you’re in by visiting sweet life co.com forward slash quit. And when I say lead magnet strategy for every business stage, I really truly mean that it’s every stage of where you are in my business roadmap in my start to scale up system.
But we are specifically talking to a couple of you guys. So let’s hone in a little bit tighter here. This episode is great for established businesses who are not yet using using online marketing or new entrepreneurs. We’re just now launching your very first online marketing strategies. So let’s kind of break that up. This has been really a hot topic again, even though this is what we would consider an online marketing foundation,
like a newer concept, it’s been a really hot topic, especially for the last 12 months is so many offline businesses or service-based businesses are now pivoting to offer online services. So some of these online marketing strategies that might be widely known to quote unquote, marketers might be new to you. And I appreciate that. So this is actually we’ve recorded episodes on this about three,
four years ago, but I really understand the need to kind of go back to these online marketing and foundations for those of you established businesses, because it’s important that we give you the tools. So you can start implementing these right away in your business as well. Again, this is for established businesses and you’re trying to leverage and use online marketing strategies. You’ve been in business.
You do a great job at what you do. You could be like the best in town at what you do, but you don’t yet understand online marketing fundamentals. And so this is an important episode for you. And of course, if you’re a new business, if you’re a new service based entrepreneur, you’re just launching from scratch, then you’re in the right place for this show as well.
So in summary, if you are not utilizing online marketing, that this is where you’re going to want to begin. So in this week’s show, we’re talking about what is a lead magnet? What is the strategy behind it in the one thing about lead magnets that nobody tells you it’s really important. We’re going to dive into some lead magnet strategy in reference to overall program development or service development.
And I’m going to make sure that, you know, some of the strategy that very very few coaches will tell you, and this is the one that’s going to make or break it for you and creating the right lead magnet for your business. At the end of this episode, you are going to obviously know, what is it, lead magnet. You’re going to understand why it’s important and today’s marketing.
And you’re going to know what kind of lead magnets are the best for you. And of course, you’re going to learn the most important lead magnet strategy that no one tells you. So if you’re ready, let’s go ahead and dive into today’s show all of the show notes and the resources which we have a ton on our podcast website, a free grab and go resources can be found by visiting Sweetlife co.com
and simply click on the podcast. All right, let’s go.<inaudible> Okay. So to kick us off, let’s start with the basics. What is a lead magnet? Other words that people use for lead magnet could be like a freemium or a freebie. Those sound really fluffy to me. I don’t really like those words. I’m a strategist. So I’m like,
okay, what is a lead magnet? It is literally a magnet that magnetizes and draws cold traffic to you for the purpose of generating the lead. It’s a piece of information of high value. We’re going to come back to that of high value, a piece of information or an information piece of high value that you give away for free in exchange for the name and email address and contact information of a cold lead that we’re going to turn into a hot prospect,
but they’re pretty cold at first with this strategy because they usually have not ever heard of you before, or is their very first time they’re visiting your social media or your website. So why is this important in today’s marketing? So a lead magnet allows you to start a relationship with tomorrow’s clients. It’s a very, very, very special thing, and it shouldn’t be taken lightly.
It’s incredibly strategic. And we’re going to talk about some of the strategies here on how to choose what lead magnet content that you’re going to deliver. But it’s a privilege for us in today’s over information overload world, to have an opportunity to connect with somebody who resonates with what we do, who just might be able to, you know, use your services,
they might need you desperately, or maybe they’re just kind of fishing a little bit and wondering what it is that you do. So, first of all, lead magnets are important because it gives you the privilege of starting a relationship with somebody that could become a client. It is a privilege that should not be taken lightly. People are incredibly busy and they have very little attention to give unless they are dealing with a major problem right then and there at that moment,
or here’s the other side of it. People love to collect great resources and save them for later. So there are two different ways that somebody is going to accept or want your content in your lead magnet. Number one, if you are literally talking about a problem that they are currently facing something that they’re saying to themselves in their mind, something that is top of mine,
something that they are currently looking actively looking for a solution for, or it’s actively a deep desire of theirs, and they’re wondering how to fulfill it. So those are the first people that are going to grab your lead magnet piece of information. The other people are the hoarders of information. I mean, how many times have you grabbed something for free or saved a bookmark?
Because you’re like, Oh, this is so cool. I want to come back to it later. Well, people do that. And that strategy and utilizing that, building that relationship from that strategy definitely has to be taken into considerations because people love to collect great resources and save them for later as well. Both of those are great reasons, terrific. Whether they want your thing right now,
or they think they might need it later. That is a pre-qualified person that we want to have an opportunity for you to build a relationship with. So both of them are great opportunities and develop great rapport for you and your potential clients. Now, with that being said, what happens with a lead magnet? So when you give them this piece of information,
you have a chance to connect and build trust with this new audience. And that depends like how well you do this, frankly. It depends on how great of content in how great of a micro transformation you are going to give them with your lead magnet content. So let’s go ahead and answer the question that I know you’re asking is, you know, really what,
what kind of lead magnets are best. So, first of all, let me give you some high level examples of lead magnets that I know that you’ve seen quizzes, PDF downloads, free recipe planners, workouts of the week, 10 steps to XYZ or five ways to pack your family more efficiently for vacation. Those are all examples of lead magnets, but in order to actually figure out what is the best we’re going to go back a little bit in history,
not too far back because you know, online businesses technically only been around for a couple of decades. So let’s talk about the history of lead magnets. This is really important for you to know. I want you to bring like level up your entrepreneur history IQ here, because this is going to affect what you choose to create. And I also want you to understand the psychology of buyers and what they’re doing,
how they’re behaving right now. So going as far back as we can go in the lead magnet history from about 2010, probably a little bit earlier than that, 2008 tell about 2000 and I would say 17, we would give away these amazing, huge pieces of content. His lead magnet is a matter of fact, the bigger the lead magnet you gave away,
the better and the faster your list grew. So you would see lead magnets that were given away, you know, a big, long hour long, two hour long training videos, or, you know, huge white papers that were like 50 pages long. And people loved them because it was the first time in history that information was seen as a commodity until the more information you were giving them,
they were like, Oh my gosh, this person is so great. I love this business. They just gave me a hundred pages or they just gave me a five-hour video to watch. And so with like this competition, if you will, amongst entrepreneurs to give the biggest, most bad-ass best lead magnet ever. Okay, well now, like let’s slow down a little from 2018 on,
we started seeing this onset of massive information overload in busy-ness all of us did you did. I did our people, did our kids, did everybody did like your grandma even did, right? And so this massive information overload has made it. So people are like, wow, you know what now is most valuable thing to me, my time time is much more valuable than money and much more valuable than all the information you’re about to dump on me.
And so people have started to strategically not want to grab your lead magnet as free and wonderful as it may be. If it’s going to require them two, three, four hours to go through it because their time is more valuable than the information you’re going to give them. So starting now about three, four years ago, we are diving into a different era of lead magnets,
if you will, where they deliver high value in shorter time. And there’s a third part of it that if you listen to me for years, you know, I geek out on this. It is also the lead magnets that create a transformation in the people that received them. And I’ll kind of save that a little bit and we’re going to come back to that word transformation,
but let’s kind of go back to the actual content itself. The lead magnets that generally seem to be doing the best at the recording of this episode in 2021 are the ones that deliver high value in a short period of time. So here are some very specific samples in honestly, it can be anything just think high value, short time, high value, short time,
okay. Here’s some specific examples of different lead magnets that are currently doing a great job at this quizzes and self-assessments are winning. And they do a great job because they also provide curated, customized information. So the people that are taking them know that they aren’t just getting the same information as everybody else, but it’s curated based on how they respond. And we all want something that’s customized to where we are.
So quizzes and self-assessments or any type of assessment, super great consider the length of it, right. You know, we have some assessments out there that will take us 50 questions to get through. That’s not a great lead magnet assessment. And in most cases, it certainly depends on how it correlates with the program that you’re selling next, but quizzes and assessments overall are great.
The second thing are quick items that really are able to be implemented by your people that grab it, your we’ll call them your future clients without really much thought. So examples of this are templates that they can just grab swipe files, swipe files, and swipe copy are literally like pre-written marketing copy or pre-written things or pre done graphics. It can literally swipe like,
think like Dora the Explorer, like swiper, no swiping, but we’re like, yes, wipers swipe it. And they can literally swipe it and put it into their business with little or no modification. I just probably aged myself because my oldest son was watching Dora the Explorer have these people listen to airplay, like what the heck is Dora the Explorer. Okay.
So these swipe files are really, really great. Other ones are grabbing NGOs. So anything they can literally grab and apply into their program or their client process or any other thing that they can grab from you and go, and it relieves a pain that they have had good. These are wins like these are LinkedIn ending with winners. Okay. Another example of a great lead magnet right now are forms.
So again, templates. So if you can give somebody some sort of a template to start with that they can either fill out on their own, helping them come to a decision about something or that they can share, even within their company, just don’t put any intellectual property or any of your logos in there. Then those could be great solutions for you as well.
So generally speaking quick things that they can implement right away without much thought. So any sort of done for them solution of really any kind is amazing. And those are doing really well as lead magnets that are getting people results and converting very well. You know, calendars other types of things. But I will say this, I don’t know your business. I wish that we were live on clubhouse right now.
So we could have this conversation back and forth, which wink, wink that will be happening very soon here on this. We live entrepreneurial podcast. So if you’re a listener that is coming guys, I’m very excited about that. But right now, unfortunately it’s a one-sided conversation. So what I’m going to say next, take it with a grain of salt because I don’t have my eyes on your business.
So I’m not exactly looking at your content, but I want to tell you that like general PDFs that are just kind of like the, or anything else like that, doesn’t tend to have a ton of value as much as it used to, but they could be very valuable. And this is on a case by case basis. But a lot of people are told that,
just create a PDF of like 10 steps to do this or whatever. That’s just creating content just to share more content, nobody needs more content. We need to give people and I’m going to come back to this word I said earlier, but our job as teachers, as coaches, as mentors, as leaders, as service providers, to give people a transformation when they come across our programs and our content,
the transformation could be huge transformation, or it could be what I call micro transformation. We have to do that within your programs, the way we extract your information and your expertise and all of your assets and build it into your programs or your main services has to be transformational program design. Even in the lead magnet, we need to give a micro transformation.
It is our responsibility to not just throw information at them, but to give them a transformation. So nobody needs more information. They need transformation. And that is what we are talking about with your lead magnet strategy. So if you want to do a PDF, download great, but ask yourself what transformation is somebody going to experience from the beginning of this?
Either reading it or filling out the PDF or whatever it is to the end of it, what can they expect? What’s the end result from spending their time, downloading my PDF, getting all my lists and did I wow. Them, did I show them that I’m trustworthy to take them to the next level? You know, so really think about that in your lead magnet strategy.
So I’m going to dive in here at the end and just actually break down the tech side of it. If you’re worried about that, if you’re thinking this and you’re like, Oh my gosh, I don’t really understand the tech. Don’t worry. I’ve got you. We’re going to talk about that last year, right before I wrap up. But the next thing I want to get into is an extension of what we just talked about the transformation.
So this is a really important thing and lead magnet strategy that nobody probably tells you again, we don’t want to just pick the lead magnet. We want to create one that is a winning lead magnet and it does a job. Okay. So here is a way to choose a lead magnet that does the job that we want it to do. Number one,
what are you selling next? Oftentimes lead magnets are just created without thought is to their connection or their step within the greater process that you self serve or deliver. Right? So what are you selling next? Here is just some, a little more help on that. If you’re new, then go through the process of laying out your program or your offer or service of outlining that if you’re an established business,
you want to ask yourself, what is the primary offer or service program that we want to drive people to with this lead magnet, you want to make sure that the lead magnet is a direct connection to what you’re selling next. Here’s another way that I like to teach it in. This might resonate and help you understand it even more. If you might be struggling with this,
think about your lead magnet as a prerequisite. So do you remember when it was time to register for your college classes or even your high school classes? If, if you went rogue and did something fabulous and, and didn’t go directly to college or college at all, we had to go through this process of saying, okay, I’m not allowed in this class unless I’ve met the prerequisite,
which could have been another class or, you know, an understanding of something to be allowed into that content. Your lead magnet is the prerequisite to your program. So you want to ask yourself, what do they need to know, understand, agree with, learn, decide upon, or what’s the one thing they need to get overall clarity on for one reason,
for them to decide if they want or need to work with you more. So let me say that again, your lead magnet has a very big job. That’s why like just these little checklists, aren’t really cutting it when I’m talking about business strategy, because I’m a business strategist. Like I want you to do even better than that. I know you can.
And this is how we do that. We want to look at what you’re selling next. And then we look at that lead magnet, a prerequisite to either pre-qualify, we’re disqualify people from working with you in your next step program. We want to disqualify the people that are not the perfect fit, just as much as we want to qualify those people that absolutely need what you have next.
Your lead magnet has a really big, like heavy lifting job. Think of it as like mighty mouse. Okay. It might be like little teeny mini, but it has a big job and it’s super strong. And it’s going to lift people up to the next level for them to know if they want to join your signature offer or your program or your membership,
or your course or whatever you’re selling next. So that’s a lead magnet strategy that very few people I speak to are aware of. And I want to make sure that you guys here, you know, all of our suite lead podcast listeners, it’s been about three years since I’ve talked about this on the show. I feel like I talk about it all the time,
especially over the last 12 months with so many businesses scaling online. So we’re kind of going, this is honestly online business basics. And I just want to make sure that you’re nailing it. So whether you’re a new business or you’re an established business and you haven’t leveraged online marketing in this capacity yet, I hope this episode helps you in springboards you to get started in a very strategic way.
Now, I promised you I’m going to kind of break down the structure of what happens, the flow of what happens on the tech side of it on the back end of it. So if you feel like a little stumped here, I’m going to try to simplify the best I can for you. We’ve talked about the content, you know, that we’re delivering within the asset of that piece of information.
That’s all the things we’ve been talking about so far. Now let’s actually talk about the delivery of this and how it works on the techie side. Here is the order of pages or the order of flow that people are going to go through on the tech side. The very first thing is we’re going to direct them to either a landing page or your homepage of your website.
We have to have that part built a landing page, and I have done specific episodes just on landing pages. You guys. So if you’re totally wanting more information on that, make sure that when you’re in our sweet life podcast website, you can actually search that and it’ll bring up the episodes that we’ve talked about. So a landing page is a specific page designed with only one job in mind,
and that is for somebody to fill out a form to get your lead magnet. That’s it it’s really basic. It doesn’t even scroll down that far if at all. And there’s some very specific things there’s really only one call to action on that landing page is not, is fill out the form, get your lead magnet. A whole page has obviously other things going on as well,
but we also can create a way for, to download your ma your lead magnet from your homepage. That could be a banner across the top or something that is located very clearly. And what a website technical term is called above the fold. That means that on a desktop, they don’t have to scroll down to find it. And so you can put the form or your lead magnet either on a separate landing page or on the homepage,
or frankly, any other page of your site. So stop number one, like in this little lead magnet tech journey is the page has to have a form on it. And then what happens is somebody fills out that form. Then we use the magic of what is called email automation, and it is going to automatically send to the person that filled out the form,
your lead magnet, whatever your lead magnet is. It is all done on complete automation. And that is the way we scale your business. Everything needs to be done automation in. I actually just spoke to the client today, honestly, just a little tangent. And she has an amazing business she’s been doing for almost 20 years and she has 150 people going through a program that she has every single month.
And she has had this you guys for, I think about three or four years, every single person that joins she has not had the opportunity to learn these strategies. And she sends them a personal email with the link. That’s 150 people. She’s personally sending an email to every single time they joined and it’s running her life. So with a few little technical software pieces in place,
we can take your company from the way that it’s working, but into a way that works, that is going to increase your sales scale. Your business increase the value and the quality of your life and help your business grow to the next level. So if that’s you and you don’t have any email automation in place, I’ll put the resources in the podcast,
show notes for you, but we are a big advocates. We love Kajabi. And there are a lot of other online software platforms as well that we do recommend. And frankly, we even have a separate side of our business that builds websites and landing page funnels for clients. So if you need that, you can always check us out@sweetlifeco.com. With that being said,
let’s go ahead and do a quick recap of what we talked about today. Today, we talked about what is a lead magnet. We talked about understanding why it’s important for your business in today’s marketing, in the really specific and powerful, like mighty mouse job that it has. We talked about knowing what kinds of lead magnets are best. And I just want you to remember one key word and that word is transformation.
We want to give people a transformation within experiencing your lead magnet, and that’s going to set them up to be like, wow, look what they just did for me. I wonder how amazing their paid programs are. If this is what I’ve experienced in a free capacity. And we had talked about learning the strategy of your lead magnet content, being a prerequisite to what you’re selling into next.
So I helped that. That was incredibly helpful for you. This is again, this is lead magnet marketing for every single stage of business, and it applies across the board, whether you’re established or new I’m April beach host of this podcast and thunder of the Sweetlife company. It’s certainly a pleasure to get to speak to you again on another show. This is episode number 215,
and you can find all the show notes and everything we chatted about by visiting Sweetlife co.com. And please follow me on clubhouse. I’m at April beach and we host a weekly strategy room at 12 o’clock Eastern time, every single Wednesday. It’s totally free. If you have a question about this strategy, as we’re dropping this show, please jump in there with me and ask,
all right, you guys have an awesome week and I will look forward. See you again soon. Bye bye for now
This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?
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You’re listening to the SweetLife entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator, a probate. Welcome back to the show. This is episode number 211, And then I’m April beach. Super great to be connected with you today. We are diving in and we’re talking about how to fill your programs using guest speaking.
And we have Heather Sager, the one and only in the house. So what you can expect from today’s show is if you are a coach or a consultant, and you’re really good at what you do, even the leading expert in your space, but you’re having trouble getting noticed will speaking could be a really powerful way to establish yourself as a leader and get in front of the perfect audience.
And so today we’re talking all about the steps to do that and giving you the methodology from the expert herself, Heather Sager, but real quick, before we jump into that, if you’re new to hearing the show welcome, this is the Sweetlife entrepreneur and business podcast, and we give you step-by-step business trainings that are so good. There’s no way they should be free.
You can find all the resources we have by visiting sweet life co.com. And if you’re interested in scaling your business, developing your signature program, signature method, signature offers in truly scaling your business to live life on your terms for massive profit. Then we would love to help you get to that place. Visit Sweetlife co.com and that is our Ninja skill. And that’s what we do.
All right, diving into today’s episode. This is for entrepreneurs in all stages of my start to scale up system. So we like to tag these episodes in advance. So, you know, whether or not this is really a good, good opportunity for you to learn and grow based on the phase of business you’re in. So if you weren’t sure what phase of business you’re in and therefore what you should be focusing on right now,
you can go and take a very short quiz just by visiting sweet life co.com forward slash quiz. And we’ll give you a full download of exactly where you are in your business, growth and development in exactly what you should be focusing on right now, so that you can grow your company faster. So that’s one resource I wanted to share with you. And along those lines of this particular episode is for those of you who are in phases two,
three or four of that start to scale up system. So hopefully that will equip you to know whether or not you should hang out with us any longer. And I’ll tell you if you’re in this phase, you are not going to want to miss this episode. And one other quick housekeeping announcement. I know that we have probably been talking about clubhouse way too much,
but I wanted to let you know that you can connect with us and connect with our suite life podcast, guests experts. By following me on clubhouse, I am at April beach on clubhouse, and we now host a weekly room at 12 o’clock, every single Wednesday. And that is Eastern standard time. So if you want to be on the hot seat,
if you want my eyes and your business to help you strategize your next steps, find us on clubhouse and subscribe to our clubhouse updates. If you are not on clubhouse yet, or if you just want the updates you can visit Sweetlife co.com forward slash clubhouse. And we’ll keep you in the loop of what’s happening on clubhouse while you might be waiting to get on the app and we will send you reminders and invitations to our upcoming rooms.
So I know that was a lot of information and you can find all the information I just shared with you and the resources for these show notes, which is going to be@sweetlifepodcast.com forward slash two 11. Okay, let me introduce you to our fabulous guest on today’s show. You get to hear from Heather Sager. Heather helps entrepreneurs structure their ideas, clarify their message and hone their speaking skills so they can deliver a magnetic live presentations,
videos, and workshops to grow their authority, whether on a physical or a virtual stage, she’s spoken on stages around the world. Teaching six to seven figure business owners, how to grow their company using effective communication. She also works one-on-one with business owners to prep them for the stage and help you manage and prepare your message for the most impact. So let’s go ahead and dive into today’s episode.
Again, all of those amazing resources that I shared and everything we’re talking about with Heather can be found by visiting Sweetlife podcast.com forward slash two 11.<inaudible>. All right, you guys welcome back to another awesome episode here at the Sweetlife entrepreneur business podcast. And I am visited today by none other than Heather Sager in what we’re talking about is something that’s so important.
I know many of you guys have questions about, so we are immediately diving into how to fill your programs using guests speaking. So Heather, thank you so much for being on the show today. Give yourself an awesome intro, an intro that you deserve because you are a very powerful at getting people amazing results and tell everybody about what you do. Thank you so much.
I’m thrilled to be here. Thanks for the chance to serve your audience today and talk about pressure on an intro. I mean, I mean, honest, I will say behind the scenes, so I have followed Heather on Instagram and it’s one of those things where you’ve been connected and a little bit connected, but not completely connected. And I knew that you guys needed to hear from Heather.
So very excited to have you here. Thank you. Thank you for that. So, as April said, I’m Heather Sager. So I’m a coach for online Entrepreneurs and essentially what that means. I always joke that I teach people how to do the thing that most people fear more than death, which is public speaking and in the online space. It’s kind of funny because we think about public speaking back.
If y’all worked in corporate ever, how you think about getting up in front of a group and giving a presentation or teaching a workshop, or we think about speakers as the people who live their life on the road at conferences on big stages. And none of those things seem to really fit in the online space of coaches and course creators and online entrepreneurs. And what I like to remind people is the fact that as business owners,
we speak to people every single day. So we are already speakers. It’s not like a label that we just, all of a sudden adopt. We’re already speakers. And so I, what I do is I teach people how to do it with intention and purpose. So what they speak about actually connects back to not only what they’re passionate about, but also what they do in their business.
I think your voice has the potential to be a magnet for other people, for them to go, Ooh, I’m not only do I like her. I want to learn more from her. And the more that you get out and use your voice on different platforms, the more you pull people back with you that they’ll want to join your programs and hang out with you more and buy from you.
So that’s what I do. My background is my many entrepreneurs is incorporat where for years I spoke on stages around the world as a corporate trainer, where I taught actually entrepreneurs in the medical space. So doctors and their teams, I taught them customer service and sales to very taboo topics in the medical space tell you, as a 27 year old kid, it felt like teaching doctors how to sell,
how to talk about what they did, how to talk to their teams, how to talk to their patients. That was an intimidating task at hand. So I had to learn how to speak in a very different way. I had to learn how to be influential and persuasive with an audience who was highly skeptical of my experience, my age, everything about me.
And so that’s where I got my like big girl chops around speaking. That’s where I had to fight through all my own insecurities about being a, I was talking about being like a baby nugget on a stage being an unexperienced or inexperienced professional. Like I had to work through all of those mental issues. We go through. I had to do that in a very highly publicized,
highly criticized space, but I did damn good job. And I realized that while I love my job as a trainer, what I really loved was teaching people how to use their voice for good. And I got really good at storytelling. I got really good at the body language and the hand gestures and all those things that come with speaking that are more than just the message.
And I started getting people asking me, could you teach me how to do that on a stage? Or could you teach me how to lead a workshop? And I found all of my free time in corporate was teaching my peers and other businesses how to do what I was doing. And at some point I was like, I don’t want to do this for anybody else anymore.
Why don’t I just do this full time? So I made the leap like many do, which is, let me start my own business and help other people do the thing that I love. But here’s the kicker. It wasn’t just about speaking. It was about speaking with purpose because I think speaking is like gasoline on a fire. I think speaking is one of the best marketing strategies that we can use in our business.
And I think people treat it as a skill, but speaking, it’s actually a strategy. So many things that I want to say, right, right now about all those things. First of all, now you guys know I wanted Heather on the show buyer that was like, okay, we can just end it, just go work with other, and she’s going to help you be just this insane speaker,
but you don’t really, you said so many things though. So as business developers and obviously that’s what we do at the Sweetlife company, we help people develop their programs and we help them develop life-changing programs and offers and these amazing services. Right. And one of the things that they are always asking about is, but how do I separate myself from other businesses that are delivering the same type of results besides doing it within the framework of my program?
Like how do I stand out? And it always comes back to taking the authority on what, you know, in stepping out and speaking about it. So that’s the first thing. And I can’t wait to dive into the strategies we’re going to talk about here today on the show, but something else that you said that it’s so true is that you’re speaking to people all the time.
It doesn’t always have to be a webinar or an actual live event. But when, as an online entrepreneur, when you have the opportunity to actually speak to somebody and take them on a journey that you have pre crafted, it is a skill. And that’s how you get people to follow you that are the right people. And I, I want to just kind of pause for a second saying,
even if you’re listening to the show and you’re like, wow, I, you know, speaking doesn’t fit into my business model, listen to what Heather’s saying, because you’re already speaking. So let’s make it so you don’t suck at it, right? Let’s make every single moment that you are having the, honestly, the privilege, just like I just felt very blessed and privileged that people listened to the podcast.
Right? All of us, when somebody is listening to what we have to say, it is a very unique opportunity and a privilege to be able to speak to these people. So what we say and how we say it is incredibly, incredibly important. So just love everything that you said there. And I appreciate how direct you are about the importance of this.
So you help establish business owners really take the lead in doing so by speaking an increase. What I love of course is the sale of their programs. Talk about how you do that. You have a very special method and I’m going to tout Heather’s method here for a second. By way. If you all don’t have a method we need, we want you to have a method to make you known into gain the trust of the people.
You’re leading. Talk to us about your method in what is that called? And can you guide us through your method today? Yes. 100%. I love methods. We were sharing our love of frameworks and methods, and just easier ways to help people understand what it is you do, right? We all think things make sense in our own heads, but really our own heads are a very special place that only we understand.
So we have to be able to articulate them. So my signature method that I teach inside my program speak up to level up. It’s where I teach online course creators and coaches, how to leverage speaking in a way that’s going to grow their business. We walk through something. I call the speak for authority method. And the reason why we call it the speak for authority method is every business owner has different goals related to speaking.
Some people might be like, Hey, I want to get paid to speak $10,000 for a keynote or $40,000 for a keynote. That’s one strategy. But when it comes to speaking, there are several strategies that you can apply. One can be growing your revenue in your program. So selling from stages, another could be driving leads to your social media accounts or leads to your list or leads to your offers.
Another one could be just not peeing your pants. When you go live on a platform, it could just be growing your confidence. But I think throughout all of it, speaking is like a business card for your business and all of these, their authority boosting activities that when you grow your authority, you have the ability to charge more, get on better stages network with the people that you want to network with,
collaborate with the business partnerships you want to have when you have authority, which is clout, where people see you as the go-to in your field, it seems like doors open naturally. So if you aren’t known, if people don’t know who you are, you could be the best at what you do, but until other people point at you and say, she knows what she’s doing,
or he’s an expert in this, by the way you don’t say you’re an expert. You let other people do that for you until that moment comes. It doesn’t really matter how good your program is. You have to articulate it, make it sound like a big deal and get other people talking about it. And that’s where growing your authority becomes a really important thing.
Wow. Okay. Yeah. So talk to us about this, speak for authority method. And I love how you preface it by saying that the reason why it’s so important is because all these goals are absolutely important and they do apply probably to every single person listening to the show. So what is the first part of this method? Where does somebody start when they want to take action on that?
Yeah. You’re going to love this one because this goes right up your alley of what you teach, which is number one is nail your messaging. What I mean by that is you have to nail, who are you talking to? What do you have to offer? And how do you talk about those core offerings, your messaging? So, what’s interesting is the first time I taught my program,
when I started working with groups of entrepreneurs versus one-on-one, I started by going, let’s create your talk and I would start extracting ideas out of their head and formulating a signature talk with them. And what I realized pretty quickly was, Oh my gosh, this was the first time they were vocalizing their ideas. And some of them didn’t even have their programs fully formatted or organized in a way that really got people Results.
So I found out, you know what, when people start moving from just writing down their ideas or drawing out their ideas, when they start articulating their ideas, that’s when they realized, Oh, this either makes sense or it doesn’t. So step number one, nailing your messaging means that you are not just thinking off, like speaking off the cuff or winging it all the time.
Here’s this big myth that happens a lot of times when we see experts where we see influencers on a podcast or on a video or on clubhouse, we think, Oh, they’re just so naturally gifted. But here’s the thing. These people have been talking about these things over and over and over and over again, they know what they’re talking about. It’s not by chance.
It’s on purpose now, sometimes it’s by chance because they’ve just done it enough where they know no, but they have discovered what their core talking parts are. You have to understand what should you, and what should you not be talking about to lead people into your business, not lead them to other people’s businesses. Like there is a difference. You can talk about a lot of things,
but if you don’t have your messaging nailed, you could be providing a lot of education, but then serving them up open doors to have other people help them because they don’t realize how it connects back to you. Wow. Okay. And to totally put you on the spot here, at least as because everybody’s saying like, Oh my gosh, shoot, am I doing this?
Am I, cause everybody wants to be out there and sharing information, a great value. Can you give us an example of how sharing some information as in a particular way, may lead somebody to go work with somebody else? Yeah. I’ll give you me. It’s an example. Okay. I talk about speaking, right? And I want you to imagine speaking.
This is like this giant ocean of information. It’s in the, the marketing ocean. There’s so many different things we can speak about. And one or two times I did podcast episodes or interviews where people are like, Oh, speaking on camera, Heather, will you come talk about getting over your fear of the camera? And I’m like, sure, I love this.
This is within my wheelhouse. But what I realized is when I would start doing all these interviews that were specific to getting over your fear of the camera or going live on Facebook or all these things, which I, I do teach, what I realized was my messaging was really specific to social media speaking. And my offer is how do you speak on all kinds of stages?
Get your messaging down, use guest stages. Yes. Use your stages. But the speaking on lives and Instagram stories was such a minute point. I don’t want people to know me as the person to help you get over your fear of the camera. Like that’s not what my program is about. Even though I have episodes around it, like the messaging while it was a good,
relevant topic, it wasn’t core messaging. That’s going to drive back to my program, speak up to level up. I mean, it’s a lesson in my program, but it’s not the core concept. So I think a lot of times this thing that happens is we’re like, Oh, it’s within the wheelhouse. Well, you have to think about, is it like a neighbor down the block in your content?
Or is it like on the block, like on your street, in the house that you’re trying to attract people to. Wow. That’s so important. Okay. I’m just going to take a little, left-hand turn tangent here as we are all diving into, or as many people as we possibly can, we’re driving into clubhouse. For example, I just did the recording of this hosted a,
a welcome event room for a bunch of women entrepreneurs last night. And they were all asking, what should I be talking about in these rooms? And I felt grateful now. I didn’t totally lead them astray, but it was always coming back to cause I’m obviously not the speaking coach, but it was always like, what do you want to be known for?
And I think that this is so exactly important what you said, because there are so many things that we can talk about. I can, you know, talk about a million components of, of our program as well in, in the ways and other things that are like supporting evidence, supporting document, but not that may nugget. So what I’m hearing you say in what I want,
all of you guys to hear is what Heather saying is that go for go after what you want to be known for. This is also important why we have your signature program created so we know what we’re selling people into. So it aligns with your program so important. And I think that there are so many people that are just looking for any opportunity to get in front of an audience that they are willing to speak on.
Oh, I can speak on that. Oh sure. I can speak on that. And what you’re saying is that is not strategy. Let’s be very strategic and make sure that in the little amount of time that somebody is willing to give you attention, to hear what you have to say, that you are making a good use of that in establishing an understanding of who you are,
who your brand is and the, in the end Results you provide bingo so power. And let me give you a visual for that, because I want to make sure hearing me say, don’t ever talk about those things. Right? Okay. I want you to imagine, do you remember back in, I don’t know if some kind of math class, when we were in school,
that something called a scam. I think it’s called a scattergram. It’s like the graph that you would draw with the dots. And it’s like, when you would have a point, it’d be like all these dots that you’d look for the trends of the dots. Maybe this is a terrible example, but go with me here for a second. I’m sticking.
Yeah. You guys should see behind the scenes in the recording. I’m like, ah, So if you think about like the dots, like mapping different coordinates, but I want you thinking about is you want to map like the bulk of your coordinates. I E the bulk of your speaking to your signature offer. But if you have a little dab, like,
Ooh, I’m going to talk about this because it’s sexy or I’m going to talk like, I’ll do a room talking about how do you do your voice on clubhouse, not what I teach, but it’s a sexy topic that people want. Like if my little scattergram, gosh, I hope that’s what it’s called. If I have like a couple of beeps and boops of topics that are outside of my core,
that is not going to dilute. I’m known for, it’s just going to expand it. But if I spend too much time outside of my core topic, then I will be unforgettable because there’s no repetition on my core topic of people seeing over and over again. Oh, I want to speak on guest stages. Heather, Sagers a speaking coach for online entrepreneurs.
Oh, you want to know how you speak into this strategy? Heather, Sagers the coach to help you with that. Like you have to make sure your repetition in your wheelhouse is happening in order to earn the right to have those scattered topics. Absolutely. Awesome. Visual. Thank you so much. I have no idea what you’re talking about because frankly,
I think I was skipping school in stoned, every high school math class, but just keeping it real with that being said, I can totally get the visual and that completely makes sense. My teenage boys are going to listen to this podcast and yeah. It’s cool. Your mom’s super cool. Oh, they they’ve heard all the stories. Okay. I am redeemed.
Whew. Anyway. Yes. Totally makes sense. Okay. So you’re going to be unforgettable the closer you stay to what I’m hearing you say, the core, the center of that. Scattergram like the primary message. So powerful. Super awesome. All right. So step number one is like, we’re still at step. Number one, you guys, this is our goal.
The information that Heather has given you here. So nailing that message in deciding what we’re talking about. So the second step in that is obviously an extension of that. The second step you say is creating the actual signature talk itself. Sure. A little bit about how to go about doing that. Yeah. So for those of you who like cooking, I love cooking.
Imagine step one is like your amazing applause where you get all your ingredients out and you know what you’re going to make. Step two was actually following the recipe to build your delicious food, whatever you’re making your meal. So your signature talk, you’re not coming up with random things on the fly. It’s strategic because you’ve already done that homework. So your signature talk needs to guide your audience from where they are to where you want them to go,
which doesn’t have to be like a hub, but a tricky to buy my program. You need to guide them in their thinking and equip them with the tools to be successful on whatever the transformation they want. Your program just helps them do it faster. So your signature talk, it has to include stories. You have to be speaking to people’s beliefs. You have to be hitting that really good balance around insights and awareness and speaking to where they are.
But gone are the days where you can just talk about the why fluffy stuff for your whole talk. People hate that they know when they’re being sold or when somebody is bringing fluff. So people in today’s market, what tangible tips and strategies. So you have to balance your talk with both. How do you provide insights and teach people how to think differently about your topic?
You can’t skip over that because if you do, when they go back in their business and try to apply it and something’s off, you, haven’t equipped them with the right context for them to be successful, to be able to maneuver it in the context of their business, you have to teach them how to think. And then you have to give them some tips and strategies.
How I recommend people do that is you teach the why, and then you teach the what, and it’s gonna get a little technical, but I feel like your audience might love it. My format that I follow with people is you go, why, what, how easy model for a presentation? And you sandwich it with an opening story and a closing story.
Like not rocket science. It’s what I work with. Every client on opening story, closing story in the middle of the sandwich is the what, why and how, and if you’ve worked with April and you’ve been around her world, the what section is essentially your method. So you’re almost there. You just need to work on, okay, how do I get this messaging in?
And what’s the right place to talk about it in the how to make people hungry for more. But your signature talk should be like an accordion where you can deliver your signature talk in five minutes because you know your talking points, but you also can expand it and make it, I mean, a full day workshop, maybe even a full course, right?
So you should be able to know what your talking points are within your signature talk. And that becomes your business card on those guest stages. And it perfectly segues into purchasing your signature program. And I mean, this is just absolutely the journey that you take people on it and how you nail and get it and get people really understanding what you do and your zone of genius.
Couple of questions for you about the stories do you find? And maybe there isn’t a right or wrong answer, but I’m just asking the questions. I think that possibly your audience is hearing. We should totally do a clubhouse room on this, like in conjunction with the week we dropped this, we should, we should do a clubhouse room and take Q and a I’m here for it.
And that would be so much fun. So talking about really quickly about the stories, are they usually a story about another client, personal stories about how the expert themselves or the leader has overcome? Like what type of stories? I mean, are we making people cry? Does it depend on the context when we’re talking about stories in general, is there a quicker,
seriously? You guys follow us on clubhouse because Heather and I are going to do this. I’m just putting her on the spot right now. We’re going to house the clubhouse room on this. So just join our clubhouse room and you can ask your story. Questions, go to our Instagram. Bio is go to Heather’s Instagram bio. I’ll give you a little to give you a little teaser.
The secret to good storytelling is knowing what emotion you want people to feel. That’s the key thing. You have to be intentional with the emotions you want to evoke. So for example, when I was working with Tyler McCall last month, we wanted people to feel heart, but we also wanted to laugh. So we talked, we did a story about the time he went to forestry camp and was too embarrassed to tell his father that he had to take a dump.
So he had to go home. So like outside of the content, very weird left story about like 11 year old Tyler, that was one. But like, you have to catch people off guard, but you have to know what emotions are you going for? And obviously your stories have to have a point. There was a business lesson in that story.
I promise you. Yes. I’m sure there was, yes, we’re too. Like on the nose with our stories where like, I hate this people’s signature story where they’re like, let me tell you about my perfectly curated journey, which pumped me out of this perfect place to be your expert. No, I think it’s bullshit. Your audience is not in the exact same space that you were.
You can’t say I was in your shoes because I think it’s obnoxious and rude because you don’t know what their shoes are. I think we have to tell our journey stories differently in a more authentic way. If we want to attract the kind of clients we want. That’s if you want to have, I think, authentic, ethical, meaningful relationships that make impact,
you have to tell stories differently than what we’ve been told with the bro marketing online. Ah, here’s here’s my class name. There you go. Nice. Yes. Yes. Okay. Awesome. All right. Step. And we are going to do a clubhouse to room on this. So let me just say you go to sweet life podcast.com forward slash two 11,
which is this episode number. And we will make sure there is a link to how you can get into this club has room and has asked Heather your questions. Also follow us both on Instagram because we’ll post our events on our Instagram accounts to Heather. What’s your IgE handle at the Heather Sager at B Heather Sager. Awesome. Okay. So step number three,
we’ve nailed the signature talk. We are on a roll. What happens next? What’s the next most important thing? Okay. So I think as entrepreneurs, we get by a lot by writing things out and typing things in our Google docs to post on our blogs or whatever else. But if you want to speak, you actually have to speak. Which means the first time that you speak your signature talk out loud should not be on a stage.
It should be in the privacy of your home office, where you can sound like a blubbering idiot because you will. So, so step number three is becoming magnetic with our delivery skills. So you have to learn how to speak in a way that’s captivating and entertaining that serves your audience gone are the days where you can just show up and shoot a video on something good on a,
how to people’s attention spans are short. Even our live events are like on clubhouse. People can jump in and out of rooms quickly. So you have to understand that your delivery skills, it’s not just the words you say, how you say it matters more. So you have to think about, am I speaking in just audio right now? Or am I also,
do I have video when it comes to communication? There’s three parts. The words that you say, how you say those words and your non-verbals. And I think people put a disproportionate weight on those. What it works out to studies that came from Southern California universities in the seventies, show that in marketing, when we’re talking about things that have an emotional message,
which most of our marketing messaging does, 55% of what we communicate is our non-verbals. So our facial expressions, our gestures now posture over half of what we communicate, which is why video is so powerful in allowing us to see, Oh, she’s authentic. Or she’s not like video is powerful because you see those. But 38% of what we communicate is the,
how we say it. The, the pace, the volume, the emphasis, those kinds of things. It’s 38% leaving. Only 70% of our communication to our words. Now, as online entrepreneurs, we’re used to writing, we’re used to emails. We’re used to captions. We’re used to putting all the weight there. So it’s scary to think, Oh crap,
I have to focus on these others, but I see it as a gift. You don’t have to be so precious with your words when you’re speaking. In fact, I screw up all the time. If you rewind this back, I have misspoken. I have I’ve strung words together to didn’t actually make a sentence. I speak like war all the time,
wrong words, whatever. You just keep moving because your energy, how you deliver it in your body, language carries you and your message. So if you don’t get intentional with how do you want to be received? What kind of energy do you want to create for other people? What do you want them to feel when they hear you? See you listened to you.
If you don’t practice that, you’re leaving it to chance. And I don’t know about you, but I don’t, I don’t want to leave to chance what people say about me. Like, I want to be intentional and be like, damn, I want to work with Heather or, Oh, you can get speaking coach. That’s going to help you bring your energy up,
work with that. Like, I want to be more intentional. I don’t want to like be caught up and obsessed with what people say about me, but I know I can influence it. So I say, why not? Yeah. That’s amazing. Those stats are very interesting. I had not personally heard those before, so super, super surprising. And then step number four.
Okay. So how do we, how do we go about wrapping all this up together in this is your speak for authority method. This is your unique IP, your methodology. You have gotten people Results going through this process going through these steps time and time again. So wrapping this up, what’s that last really important thing that people need to do? Yeah.
So building your authority means you need to make sure that your speaking strategy fits your strategy. That you’ve outlined. So if you determined that speaking is going to grow your authority, you have to say, okay, what podcast stages do I need to be on? Which live events do I need to be on? Who would I need to partner? How do you identify the right player in your industry to help position you in that way?
If your strategy was to grow your leads, all right, in this stage, we’re going to make sure the freebie that you offer on stages correlates with your signature talk. So it’s not just a, one-off like, Oh, go take my random free training about something. That’s not what I’m talking about. You’re not going to drive that. So that’s what we’re going to talk about.
How do we get results from our speaking determined by the strategy that you identified as your number one, so making money, but that’s negotiating a higher fee. Great. If that’s selling your program, great. If that’s driving leads great, like it’s kind of a pick your own pathway there. You haven’t figured out what strategy you want for you. And then we have the template to say,
okay, how do I make that happen from a stage? Fantastic. How powerful is this? You guys? All right, let me make sure that I can summarize your four steps as clearly as possible, because there was so much gold throughout this process. So your speak for authority method that you just laid out like a red carpet here. I mean,
this is gold. You guys, you would have had to pay Heather a lot of money to get this information. And so make sure that connecting with her more, both on clubhouse, and we’re going to give you some ways to work with Heather after this. So the first part of your method is really nailing your message. The second part is really creating that signature talk.
The third is delivering it with confidence in the fourth. Part of your method is elevating your authority. Did I summarize that correctly? You did great. You did great high fives and applause for your articulation. Okay. Students, good students. You guys should see my, see my notes behind the scenes. I’ll just share personally, you know, public speaking has just always been something that I love to do.
And once I get up there and once I get on a roll, I’m great, but it is such a head trip for me to get up there in the beginning of it. And my biggest fear, I tried to figure out what I was afraid of. Cause clearly I talk all the time. I’m not afraid to speak, right? And I really don’t care what people think about what I look like.
I’m one of the few speakers that usually takes a stage in some sort of flip-flops. But what I realized I was afraid of is that people were going to leave that room. And this was when we were having, you know, regular events that people are going to leave that room unchanged. And I realized that, wow, what if somebody says that was a biggest waste of an hour?
I ever spent it scared the shit out of me seriously, forever, because I was like, gosh, I just want people to leave here and have some sort of a transformation. And I was taking that. I’m really an advocate for that. As you know, like that’s how we develop programs, your programs should deliver a transformational measurable result. And I wasn’t really sure that my signature talk was doing that.
And so if you guys are listening and you have whatever issues, like Heather said it at the beginning, people would rather wet, like die than speak on stage. What is that saying in the beginning? Yeah, it’s a good Jerry Seinfeld joke around more people would rather give eulogy or a B in the coffin than give their own eulogy. Right? That is awful.
We were all given a voice for a reason. We’re all called to do great things for a reason. And using what Heather told you guys today in this show and her method is going to help you get clarity on all of this. And I’m super excited and appreciate your expertise and your time here today on the Sweetlife podcast. So we’re going to do a couple things to wrap up this episode.
First of all, Heather has a way to get you started. Obviously we want to give you tools to take action right now. So Heather, where do people go to learn more about working with you directly? Yeah. So the speak for authority method we talked about today, I outlined this in a little bit more detail and at a little slower pace,
if you want to head over my free training is up right now. If you head over to Heather singer.com forward slash free, you can download that free training. You can watch it right away and go through it. And I teach you how to actually use this method to start driving leads into your program. So you can grab that. Now it’s really designed for coaches course creators and small business owners who do not have a large following,
but want to start establishing their self as authority. So that’s perfect for you, but also if today’s conversation was of interest and you’re trying to out what kind of stages would even work for me? Like how does this even play out? I think maybe we should go on a second date. So maybe let’s jump into a training. Let’s go on a second date.
So I have a podcast it’s also on that page. Heather sager.com post free. You’ll have two options. The podcast is the Heather Sager show and you get like a little Besta playlist that you can hear a little bit more around how I speak. You can get used to my style a bit, steal it, use it for your own and start getting more comfortable with this concept of what does it look like to speak on other people’s stages,
but also use daily opportunities to exercise your voice, build your confidence. And most importantly, be more intentional with your message that you want to share so you can make a bigger impact. I love it. Okay. So I’m looking at my phone here. If you guys are watching the video behind the scenes, looking at the schedule, this show is live on January 25th.
It is episode number 211. So that means sometime this week, you and I are going to host a clubhouse room and we are going to implement and talk to our audience and answer questions for people that are listening to this show. So I’m so excited to, we’ve been talking about like, you know, doing rooms together. So here is how you find out when this room is happening.
First of all, you can go to sweet life co.com forward slash clubhouse, and you’ll get a list of events and the direct link to the event so that you guys won’t miss it. Cause clubhouse is a lot of fun things happening. If you are not on clubhouse, then listen to my podcast that I recorded episode number 209, about how to get started on clubhouse.
And I just want you guys just to take a second here like me. I do have many notes. If you feel like you are struggling to be seen as a leader in your space, that you really want to connect with people on a more personal relational level relationships sell. That’s what sells and you want to get in front of your ideal audience and give them an experience,
transform them through your speaking so that they can work with you more. I highly recommend speaking in general, but specifically hitting up Heather to see how you can do that more confidently. So Heather, thank you so much for being on this show so much gold. Again, this is Sweetlife podcast.com/two one one. So episode number 211, we’ll have all the links that Heather mentioned cause we dropped a lot of gems in this.
So all the links, so you can find Heather and work with her more. And of course, a link to our clubhouse room when we get that scheduled<inaudible> Hey guys, thanks for tuning into the show to get updates and join Heather live in our clubhouse room, please visit Sweetlife co.com forward slash clubhouse. And follow me on clubhouse at April beach. If you would like to have Heather’s buys on your business and ask Heather your questions and also to our weekly clubhouse rooms,
every single Wednesday at 12 o’clock Eastern time. Thanks so much for tuning into us and I will talk to you next week.
This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?
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You’re listening to the Sweetlife entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator, a probate. Hey everybody. Welcome back to episode number 210 on the Sweetlife entrepreneur podcast. Thanks so much for tuning in today. Happy January, 2021. We obviously just finished commitment week 2021 for entrepreneurs and small business owners.
And we had our fourth podcast anniversary birthday last week. So first of all, great way to kick off 2021. Thank you so much for being a listener of this show for the last four years and keeping us a top of the charts for business development online for entrepreneurs. We love you guys. If you haven’t had a chance to yet, please cruise over and leave us a review on Apple podcasts,
or just simply share this podcast from your Spotify up to your Instagram stories, or share this on LinkedIn. We appreciate you spreading the word about this show and just honestly how awesome you guys are as listeners. I get direct messages from many of you on Instagram and on LinkedIn, and just appreciate them so much. So we’re kicking off our fourth year with more proven business trainings that you can take to the bank.
We are known for giving you business steps and strategies that coaches charge thousands of dollars for. And it’s all totally proven. I’ve been coaching entrepreneurs for 24 years and the guests that also come on the show are proven experts in their space. So I’m so glad to turn you over to another guest expert on today’s show. We’re talking about how to generate leads with Pinterest stories,
videos, and hashtags. And let me give you a quick little backstory. I don’t do Pinterest. I’m not the Pinterest kind of girl whatsoever from a business strategy standpoint though. I definitely want to be where our clients are in where it’s a great place for our company to be, which is called the sweet life company for people to access our resources in the content that we distribute here on the podcast.
And so last year we got on Pinterest. We recorded a show about Pinterest with a guest expert, and my team quickly got to work implementing all those steps in our Pinterest engagement grew by something crazy. It was like 813%, which could be two things. Number one, it could show you how terrible we were at Pinterest before. So, you know,
there’s only way only one way to go is up or the strategies once are implemented with Pinterest. You can see almost instant results when you’re using Pinterest correctly. But with that being said full transparency, I still am not great at Pinterest. I’m grateful to have a team that does Pinterest. I’m not really on Pinterest. And so as an entrepreneur, I had a lot of questions for our expert today on,
you know, really who should be on Pinterest? What can you do on there? And especially all the new Pinterest stories feature. So on today’s show, we are talking to you guys about the fact that Pinterest could be that sleeper tool that you’ve been looking for to generate leads and grow your business. It’s not a social media platform. We’ll talk about that in today’s show,
but it’s really a great way to get eyes on your business and have people land on your website and increase your website, traffic and therefore generating leads. But honestly not a lot of companies are still leveraging Pinterest really well. So inter today’s expert, Laura rag is in the house today and she’s at Pinterest powerhouse who helps high performing business owners, content, creators,
and influencers grow profitability the right way with sustainable systems using Pinterest. She’s helped clients and students bring in over $50,000 in monthly revenue with her strategies. I mean, she’s really rad. You guys are gonna love her. And she’s been featured as a guest on podcasts like tailwind, ultimate marketer, twin cities, collective, and small business revival. And Laura lives in Minnesota with her family.
And she can be found@laurareich.com and we’ll of course, make sure all the links and everything we’re talking about in today’s show are going to be available for you guys in the show notes. If you’re new here then just so you know, you can find all the show notes and all the bonuses that we deliver with this podcast, by going to Sweetlife co.com, simply click on podcast,
and then you can click on the podcast number, or you can just type in the number of the podcast in our search bar. This is episode number 210. So welcome here to the sweet life entrepreneur podcast. And just a little bit of housekeeping before we dive into today’s show, if you haven’t yet held your seat or joined the early registration waitlist for my,
your signature offer masterclass, that is coming in February. So now is the time to get on that wait list. It’s a two half day intensive, so not two and a half days, but it’s two half day intensive that I’m going to be teaching in the middle of February. And this is going to teach you how to extract your own intellectual property.
Take a look at all the assets and all the great things you’ve created, and we are going to together build your signature program. Course mastermind, membership, whatever the business model of that is, we’re going to help you extract it all and create it into a signature offer. That’s perfect. Should give you the results that you want. Make sure that you’re joining that early registration list by cruising over to signature offer.com.
Okay, let’s go ahead and dive into today’s podcast training.<inaudible> I’m super excited to be here with Laura Reich. And I will say that we did reschedule this episode because we’re both moms and that is what happens in our life. And Laura, you guys have to see this behind the scenes, this video, make sure you go to our YouTube channel and to our Pinterest,
there’ll be videos on there because she is glowing because she is beautifully eight months pregnant. And we had to make sure we recorded this show before baby, right. Number three, arrived. So we’re, we’re getting this out of here for you, Laura, welcome to the show. Thanks so much to everybody. A little bit about yourself. Yeah, for sure.
I thank you so much for having me. I am a mom of two boys with a girl on the way. So we are so super excited over here in this neck of the woods. And I am a VA gone rogue is what I call myself. So I used to try to do all the things and with a family that doesn’t work. So I picked one thing I love,
which happens to be Pinterest and design. And I have been going hard at that ever since and just love it. That’s awesome. Okay. And what is your URL? So people can find you, even though we’ll put all this in the show notes for you. Yeah, of course. It’s just Laura wrike.com. So it’s L a U R a R I K e.com.
Awesome. Okay. So today on the show I have a million Pinterest questions. So we had Melanie fountain on the show a while ago, almost a year ago, really diving into Pinterest Pinterest marketing. It was a great episode. I will say, as a case study, we took those like Pinterest one Oh one steps, and we tried them. And as a company,
we had crazy results. It was like we went from being nowhere on Pinterest, having random pins to, you know, having thousands and thousands of impressions. And it was like an 813% increase with applying some basic steps. And so I am a believer in Pinterest now, but I will also say I am completely still Pinterest illiterate because my, my team does it.
And I get questions all the time from business owners about, you know, still, should I be using this? What is this look like? What can Pinterest really do? And so today’s show is all about kind of dissecting some of those high-level business questions. So our listeners can, first of all, determine whether or not they should be in Pinterest.
So number one is this worth your time, number two, how to get started and you have a toolkit for people to get started, which I wish that we had had in the beginning, I will say for sure, you know, really what is this toolkit? How do we get started with this? But there’s so many things kind of spinning around with Pinterest.
So let’s kind of start, I would say, spinning around in my head with Pinterest. So let’s go ahead and just start with question number one. How does Pinterest rack up and compare to other social media outlets such as Instagram or LinkedIn? Yeah, for sure. Really the biggest difference is it’s not a social media platform like Instagram or LinkedIn. LinkedIn is been known for the more professional type connections and Instagram.
You have conversations and the comments and things like that. Pinterest really does not focus there. They really focus on you putting in the conversation into the copy and making sure that you have the keywords there so that people can find you when they find you. Then they read that conversation and they click through to the destination, which is where you can take it from there.
So it’s more search based and it’s more top of funnel based because you can utilize Pinterest to send it where those conversations are happening right now and bring in a wider audience over there. Okay, fascinating. So it’s SEO, it’s search engine. It’s a way to take a conversation and become the top of that question for you. Is Pinterest owned by Google or is it a Google product or something of that sort?
It is not, no, it’s separate. It actually plays off of Google’s domain authority and their own domain authority. So when you have your website and then you have a Pinterest profile or business account, right, you’re going to get more domain authority with your profile on Pinterest than you are your own website. Unless, I mean, you’re some super big wig,
but it has been around forever. Right? But like my website is not going to have as much domain authority as Pinterest. And so I really use that and play off of their authority to be able to bring people to my website. Very cool. Okay. So what businesses should be there. And so let me rephrase that question. You know, obviously who should be on Pinterest,
but as a business strategist, my brain works the other way, what buyers are on Pinterest, like who is actually looking for content to increase maybe their performance, their profit, their business ability or whatever it is. You know, we have a lot of marketing coaches, brand new coaches, video coaches, health coaches, a lot of physicians, a lot of attorneys and even a lot of CPAs that listened to our podcast are their buyers.
Absolutely. So there’s kind of two different ways that I tackle that for people. One, I am a Pinterest junkie, right. It’s my jam. So I’m always going to tell you, yes, there are buyers there to give you kind of an unbiased opinion. I tell everybody to go to the platform type in something that your buyers would be searching for,
right? Like what is the problem or the pain point that they are having and how would they find you? Other places on Google, on Facebook? Like what are they looking for? And if what pulls up underneath that search is offering or information or education that you can provide to them because you know how to do that as well. Then 1000000%, that’s where you should be listed because you’re missing that opportunity.
The other thing that I like to talk to people about is really when you’re thinking about buyers, like where are they? Right. Cause everybody has a different stage. And so we talked about this for a second too. Like, it might not be that they’re a startup or they’re established or whatever, but where do they aspire to be? So if they are someone who is earning three figures right now,
they’re not going to be looking for how to earn three figures on Pinterest. They’re going to be looking at things like how to grow your email list to earn five figure months. And that’s because they aspire to be in that position. So that’s also something that you need to kind of reverse engineer and think, okay, is my buyer talking to where they’re at right now?
Are they aspiring to be a five figure person? Are they aspiring to maybe lead a life where it’s freedom, right? And so they have more time in their day or their moms or whatever. And that’s really how you want to address it too, when you’re going about it that way too. So smart. Yes. And you know, there are always,
people want to hang out just you and I do too. We want to hang out with people that are just slightly ahead of where we are. Right? Those are, those are the best people that are going to hold our hand and grab us to the next level. And that totally makes sense that that’s the same thing people will be looking for on Pinterest as well.
How often should people post let’s actually talk about the content that should be posted on Pinterest? What is like the baseline, if you’re going to get started, this is how often you post. This is what it really looks like. Yeah. So it used to be an everything that I’m going to tell you guys here is how I handle it, right?
So I am not saying this is the end all be all. I’m not saying this is a hard and fast rule. You have to do it this way. This is what I’ve implemented for myself and my clients and my course members and things like that, where they see the results. So one of the things that I really tell people is it used to be pin 20 to 30 to 40 different times a day,
and you would pin your stuff and other people’s stuff. And really that’s not necessarily required anymore. What I teach is that you need to be consistent on the platform. So if you’re someone that’s just starting out and maybe you don’t have a ton of content out there, which I can try to prove you wrong, because there are multiple places that I can find content you have already posted online that can work for this.
But if you’re thinking content in terms of like landing page or sales page or blog posts, and you’re feeling like you don’t have a ton, then start at one or two pins a day, right? Even if it’s a time constraint, like how do I create all these pin designs? Start at one to two pins a day, then start to work your way up.
If you’re someone that’s been blogging or you have tons of an audience, and you’re looking to really expand on that and you know that you have tons of content, then start hire. We did a case study actually on my website. It showed, even though they had a smaller audience and the other account had a larger audience, one pinned, I think it was like seven times a day.
And the other one pin 21 times a day, they still saw the same incremental increases on their own accounts because they were being consistent. And it was the quality over how often they were posting that gave them that feedback to know that that was beneficial. Wow. That’s so awesome. That’s super encouraging. I know because our listeners are like thinking like, Oh shit,
20 times a day. Like, how am I going to ever do that? Like that is not ever going to happen. And so that that’s super cool to look at the case study and the stats and, and really just the incremental growth that’s happening with. What’s being posted now, little tangent, what software do you recommend that people use to manage their Pinterest?
So I go back and forth on this. I personally use tailwind. I love them dearly because they have tailwind tribes. And that’s really like a community-based where you’re sharing ideas together. And then, I mean, sharing other people’s ideas and really having that community type feel like you would on social media. The problem with me only telling you to pick one platform that I see though,
is it’s not a good fit for everybody all the time. So if you’re out there and you’re like, I’ve tried tailwind, it doesn’t work for me. I apologize that it didn’t work for you. I love them. They are amazing. But what I urge you to do is go to Pinterest and make sure that the scheduler you’re using, whether it’s ladder,
whether it’s meet Edgar or whatever is a Pinterest approved platform. Because if it’s not, you set yourself up for possibly getting marked as spam or even shut down because they might not be following Pinterest best practices. Wow. Okay. I know that is such a fear. I’m so glad you said that because people would never know, know to even look, they’ll just think,
Oh, well, because this platform offers it does works. Great. I’ll just take this one, but it is so important with not just Pinterest, all the different social media platforms that whatever schedule are you using does it does abide by their regulations. So thank you for that. And we’ll go ahead and make sure we leave some resources so that you guys can find Laura.
And then also to some of the software tools in the show notes of this show. So we’re not going to totally leave you all hanging out there with that. So this week I was on Pinterest and I have a confession to make. I am never on Pinterest. I’m not a Pinterest girl. I’m just not okay. And so this week I thought,
okay, I’m going to go ahead and post a video. I think I had posted something to a LinkedIn story downloaded, like the little five second video. And then I, you know, distributed it or long all of our, you know, Instagram and LinkedIn story channels. And then I’m like, well just sitting there on this little five second video,
why don’t I just try to put it on Pinterest? And so I went on there, not knowing even that Pinterest had stories, I was just going to post it like as a little video on there and, you know, boom, I’m sure everybody who’s listening to. This is like, yeah, duh, April Pinterest is had stories for a while.
You know, but to me that was, I was like, what, it’s another thing with this story. So what are Pinterest stories? What should be posted there? What is the purpose of a Pinterest story and how can they be leveraged in the business? Yeah, for sure. So it’s actually not something that’s entirely like completely past you, right?
So it is new. So don’t worry about that. Some people have had it around for a little while, but it has now opened up to more people. And so a lot of people are seeing the get early access symbol when they’re locking in, there are two sides of it, which is awesome. One side is the, I really feel like Pinterest is stepping up their game in terms of providing an opportunity for content creators,
to be able to tell a story better, to be able to educate more. Because when you think about it, you only have one graphic and you can only have so much on that one image to try to tell that story and capture their attention. So the purpose of stories right now is to be able to have multiple images so that they can kind of tap through.
And it’s kind of like a slideshow. I teach people to do more of like step-by-step, or this is what I’m working through or behind the scenes, or like more of that conversation visually in those stories. The only downfall to stories that I see currently, which I’m hoping they open up in the future is it’s not clickable to an actual landing page. So you wouldn’t use it like you do a static image because you can’t get them to use that referral traffic in our research that we’ve done in the past few months,
though, it really does help increase the brand awareness and authority on your account. So you will see that if you are using it, to teach people things and to educate them and to provide more information for them at the end, Pinterest puts on a follow button so they can start following you on Pinterest. And it’s really bringing in that authority from that platform.
And then we’ve also seen the link clicks and the traffic and the leads increase on the other things that we’ve been consistently putting out there because of the help with the stories. Okay. Totally makes sense. And leads me to, first of all, say, that means I really failed on my first story. Cause I just uploaded that one video and I was like,
wow, they want me to share more. I don’t have any more right now. All right. What the hell? I’m just going to upload this one video. So first of all, how people find your stories if they’re not already following you, does Pinterest use hashtags? Yeah. So Pinterest uses hashtags. This is one of those controversial type things though.
Pinterest, a while ago said no hashtags. Then they said, yes, hashtags. Now they’re saying don’t use them a ton. So my philosophy has always been when they’re, when they opened up hashtags, don’t use them to keyword stuff. Use them within a sentence that you have put into the description, like use up your entire 500 character limit. And then if you have room and you can’t put on a whole,
a full another sentence in there, but there’s a hashtag or a phrase that still is relevant to what you’re sharing, then use it as a hashtag. Right. And just kind of take it that way. I’ve never done more than like three on a pin at most. So I don’t really see it being a problem. As long as you use it,
that way, those that have gone gung ho or followed the ups and downs of the hashtag or no hashtag I think are starting to not see the best results. The hashtags are still searchable, so you can still find them in search. So it really just depends on, on what placement you have for them in the description. So if your pin is about how to create a content marketing strategy,
and it’s like a download of a calendar or graphic, you’re not going to use a hashtag girl boss. I hate that hashtag by the way, every girl listening to the show is going to hate me for saying that I can’t stand that term. Yeah, no, it’s too general. Yeah. Right, right. You know what I mean? You’re going to put like content marketing or content calendar or a social media calendar or something.
Yeah. So two that don’t do the girl boss. I’m not a huge fan of that either. I like the terms that actually are like leading me somewhere. Right. Like that seems anyway. So I would say if you’re talking about content marketing though, in the description, don’t waste your hashtag on hashtag content marketing, maybe do calendar download or calendar template or something like that.
So it’s still relevant, but it’s playing off of a different type of search that someone would do. Maybe they don’t know about the content marketing calendar, but they’re looking for calendar templates or some sort of business template or something like that. That way. Then you have the conversation, it still flows. You’ve got the keywords in the description. And then you just add in a couple of those hashtags that are still keywords,
people would search for, but you couldn’t put it into the sentence flow that you were creating. All right. I got you girl. That totally makes sense. So with our stories, can you add hashtags? I kind of went back to that question. How did, how do people find my stories if they aren’t following me? Stories are still there like a collaboration of pins.
So you get to put three or five or however many you want in there and you still get a description on each one. So it’s still going to be searchable. You still can put a couple of hashtags in there if they’re not already following you and they search for something, it’s going to show up in the feed, just like any of the other static pins or video pins.
So in terms of your video, you could have uploaded it just as a pin instead of a story. And it works the same way as a static pin. You do get a little bit more tagging capability in terms of topic, tagging for videos. Then you do a static pen. So you can also use the tags for keywords that you want to be found for.
And that increases the searchability as well. Okay. So let me make sure I understood this correctly. The stories are basically a collection of pins related to the same things, is that right? Yep. So if I have a static pain, can I like Instagram? When you have something in your feed, that’s a post, can I push that to story?
Like, can I push a static pin to story or is it a separate, complete way to post that It’s a separate, complete way to post that you can repost it? The only problem that I see by doing that though is Pinterest is very heavily encouraging people to do fresh content. So they will see that same static pin posted. And then again on your stories and they’ll consider that as like a spam duper kit.
Got it. Okay. I lied that. Wasn’t the last question before. Thank you listeners for bearing with me. I hope I’m not asking like questions that you all know the answers to. I really include this in this area. And so it was, I’m so glad to have you here, Laura. And so how long the stories stay in a story?
How long are they shown for So completely different than social media? They stay on there just like a Pinterest pin, unless you go and delete them, they will be on your profile. Awesome. Okay. That makes me really happy. Nothing bothers me more than posting a really great Instagram story that people only get to see for 24 hours. So that’s super awesome.
Thank you. I’m super excited about stories. Like I said, Kelly and JC on my team really create our Pinterest content and post that. So thank you. By the way, to those of you guys who have been following us on Pinterest it’s, it’s cool to see that and those interactions and things, but I’m totally personally Pinterest illiterate. So I’ve just have so many questions that I am not able to answer for our clients.
So I’m very excited about all this. Okay. So let’s chat a little bit about video pins. Now, what is the parameter around video pins? Are they all vertical? How long can they be? And are they clickable? Yeah, so they Do not all have to be vertical. I still suggest it because then you’re taking up more real estate on the feed.
I personally don’t want to go more than a minute to a minute and a half. I believe you can go longer. I think it’s like two or three minutes that you can go up to. I’m not a hundred percent positive because I stick on the lower end. And then what was your other question? That was my other question. Oh, it’s are they clickable?
Oh yeah. So they are not clickable unless they’re used for ads. They have been clickable in the past. Again, I’m not sure if that’s something that’s changing or updating because there have been a lot of changes in the past, like four to six months on the platform, but they really do help with that growth of the account as well. When we’ve seen a lot of people come to us and say,
you know, I had a huge spike in October and now it’s December and everything’s dropping and I don’t know what to do. They post a couple video pins, they do a story pin and they’re back up again. Right. And they’re doing that consistently. I’m not going out there and telling everybody to post one and you’re going to be like woo through the roof and like,
awesome. But like, if you keep doing that, you’re going to keep seeing the results go up and back in the direction that you want them to go. Love that. Love that. Thank you so much. I have my million of Pinterest notes here and, and Laura, the couple of things. So for our listeners who want to get started with Pinterest,
I will say in full transparency, even though I’m not the one that does it, I’m really grateful for an amazing team that manages our Pinterest there. We really have seen amazing results and growth from using Pinterest as a platform with our audience. So I will say that from what I I’ll just say, if you guys are considering using Pinterest, definitely have a strategy behind it.
And really what I would like is to direct people towards some steps to get started. Nobody wants to recreate the wheel and you have a Pinterest like toolbox a toolkit it’s really cheap. It’s like 37 bucks or something that people can get started with what is inside that toolkit and what can people expect with that? Yeah, for sure. So the toolkit is really put together for anybody that needs that simple strategy,
right? That’s actually gonna help them convert on the platform. And so it’s easy. We provide different templates for them, whether they’re static, pen templates, video template, story templates. I have an awesome keyword swipe file in there too. So I’ve gone through over 700 different type of niche, specific keywords and hashtags in this swipe file. And the cool thing is,
is we constantly update that. So the swipe file for fun stats has actually brought in over $33,000 for clients and toolkit. So That’s been super fun. Yeah, That’d be good work. That’s so good. Talk about an ROI. Yeah. Tons of other stuff too. Like we have a call to action, swipe file a branding blueprint to help them really understand how to brand their pin images.
And then there’s some bonuses of course, like a custom dashboard for Google analytics and how to track and make sure you’re getting the ROI and stuff like that too. So Yeah, I mean, when we, when we got started and we started implementing what I was saying is so true, like if we had had a toolkit like this, we would have grabbed it in the second.
And so based on our listeners in our show, if you guys are thinking you want to get started with Pinterest, we’ll go ahead and make sure we leave a link to grab this toolkit in the show notes for this episode. So make sure you guys go over and grab this. I would recommend those of you guys that are listening to get started here.
It’s a low investment and it saves probably months and months of time and years of learning because you’re getting Laura’s wisdom for only $37. That’s crazy for those of you guys that are scaling your business. So for those of our listeners, you’re scaling your business. You have a team like me that you really just, you want to delegate this, you know,
you, you probably want to be on the platform. Maybe your team doesn’t know Pinterest. They aren’t experts. Then I am going to point them towards you, Laura, we’ll go ahead and make sure that we put these show notes and I would really consider like hiring Laura’s team out to manage your Pinterest for you or something like that. At least chatting with Laura on the phone.
I know she has a bunch of other stuff for you guys. So based on our listeners, I always try to give recommendations. So if you guys have ever gone through and taken our quiz to figure out what phase of business you’re in, I’m going to tell you exactly who needs to buy kind of what here, if you want to do this, if you’re in phase one or two,
then I would go with the toolkit. If you’re in phase three, four or five, then I would go with one of Laura’s other done for you services. If you don’t know what phase of business you’re in, go to sweet life code.com forward slash quiz. And you’re going to get a whole rundown based on where you are of your phase of business development,
and then we’ll direct you there. But for those of our listeners, most of our faithful listeners already know what phase of, of our start to scale up system they’re in. And so they know, so phase one or two, you guys are the toolkit people three, four or five, then really done for you services near you’re ready to scale. Thank you so much.
Yay. Love everything that you shared. My, my Pinterest entrepreneur IQ, just like totally leveled up three levels. I feel like awesome. And I can’t wait to, you know, for our team to like start implementing some of the stuff that we talked about on the show as well. So super appreciate your time. Congratulations on your new baby. When this airs he’ll be here and I’m so excited for you and we’ll make sure we leave all the show notes for everybody to get their hands on these things.
I will say you guys, honestly, Pinterest has been a real nice pleasant surprise. We’re not on Tech-Talk or anything. We’re not on Twitter. And Pinterest has been really awesome and powerful for us to grow our audience. So thanks for being on this show. Yeah. I love hearing that. And I mean, honestly, it is such a great platform.
I’m so glad that your team can help you with that. That’s absolutely amazing. And thank you so much for having me. Of course. Yes, of course. Thanks for being here. I’ll talk to you soon. Thanks. Awesome. Some show. Thank you so much for tuning in and sticking with me here with Laura at the time that we recorded this,
Laura was expecting, and now she is probably listening to this episode, holding her beautiful baby girl in her arms. And so we just really appreciate Laura’s time and making sure we were able to record this episode for you guys before she gave birth and went on her maternity leave in such great information, follow us. If you aren’t yet on Pinterest, you can find us at Sweetlife podcast and you can see some of the things that our team has been doing over the last year.
You can even see how our, even our branding and our usage of Pinterest tablets has evolved how we’re using Pinterest stories and how we’re using video. We’d love to connect with you there and follow you back. All right, you guys have an awesome day. Again, all the show notes can be found by visiting Sweetlife co.com. This is episode number two.
This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?
Schedule a complimentary business triage call here.
This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?
Schedule a complimentary business triage call here.
This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?
Schedule a complimentary business triage call here.
This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?
Schedule a complimentary business triage call here.
This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?
Schedule a complimentary business triage call here.
This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?
Schedule a complimentary business triage call here.
This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?
Schedule a complimentary business triage call here.
This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?
If you’ve created a Facebook Business Page, but you aren’t sure EXACTLY how to use it, you’re not alone. Over 80% of small businesses we meet with don’t have the basics of their page set up and could be losing thousands. In this week’s show Sarah Tomes, our in house Facebook Ads expert is delivering “7 Steps To Make Sure Your Facebook Page Is Good To Go”.
Schedule a complimentary business triage call here.
This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?
Join the SweetLife Facebook Community
This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?
Join the SweetLife Facebook Community
The SweetLife Entrepreneur Podcast on YouTube
