Episode 193: 3 Steps To Take Your Offline Business Online – with April Beach

SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Episode Bonuses:

Ultimate Guide To Online Business Models

Who This Episode is Great For:

Established offline businesses who want to launch online services but aren’t sure where to start. And experts, entrepreneurs or companies in my Start To Scale Business System”, phases 1-3.

Summary:

You know the potential to reach more people and expand your reach by offering online services. But when it comes to getting started in the online space you don’t have the time to get your masters in online business everything but you deserve to know where to start so you can make wise choices for your company and your future. This episode gives you three simple steps to take your off-line company online and gives you the wisdom and confidence and clarity in your first steps moving in this direction.

Highlights:

  1. Have confidence in what to do first
  2. Stop being overwhelmed by the fragmented and often times ill-advised coaching
  3. Create a game plan to take your business online now

Resources Mentioned:

 
Get Help Extracting Your Expertise Into Your Signature Online Offer
 
 


SweetLife Podcast™ Love:

Are you subscribed? If not, there’s a chance you could be missing out on some bonuses and extra show tools.  Click here to be sure you’re in the loop.  Do you love the show? If so, I’d love it if you left me a review on iTunes. This helps others find the show and get business help. I also call out reviews live on the show to share your business with the world. Simply click here and select “Ratings and Reviews” and “Write a Review”. Thank you so much ❤︎

Need faster business growth?

Schedule a complimentary business triage call here.


Full Show Transcript:

<inaudible> You’re listening to the Sweetlife entrepreneur podcast, simplified strategies to grow your service business and launch a life. You love FASTA with business, mental and entrepreneur activator a probate. Hi everybody. And welcome back to the show. This is episode number 193 here at the sweet life entrepreneur in business podcast. And I’m April beach, founder of the Sweetlife company and host of this show.
Thanks for tuning in with me another week, we are giving you another business training that many coaches charge thousands of dollars for, and I’m so glad to have an opportunity to pour into you as you’re continuing, or maybe you’re just starting out growing your business online. If we don’t know each other yet, I would love to get to know you more. You can always shoot me a DM over on LinkedIn or Instagram at Sweetlife podcast.
And if this is your first time listening to the show, go back and cruise back and listen to our trailer. Now it was almost 200 episodes ago that would release that trailer, but it will give you an idea if you are in the right place for business strategy and training today, we’re talking to those of you guys who have an established business offline,
and it’s time to bring your offline company and your offline services online. And in this show, I’m giving you three steps to start this process. And let’s talk about why this is important, just to make sure you’re in the right place, listening to the right show. That’s going to give you the right results you’re looking for. So you’ve identified, right?
You know, that there’s so much more potential to reach people and expand your offerings by offering online services. We’re going to talk about some different options of those online services today, because knowing that you want to do that, and actually then taking the step to understanding the choices that are available to you in the most efficient way are two totally separate things. And I get that.
That’s why I’m here recording this show for you today. So when it comes to getting into that online space, there is so much information and it can be incredibly overwhelming. And what we don’t want is we don’t want you launching certain online programs or offers or services or even courses just because everybody else is doing it. We want to make sure it’s a right fit for your company.
And all of that wisdom is what we’re pouring into you here on this show. At the end of this episode, you are going to have confidence in knowing what to do first, second, and third, to take your offline services online. You, if you have been overwhelmed will stop being overwhelmed by all the fragmented information, or you’re either getting information in two different ways.
It’s either super fragmented and you’re not really sure what information you can trust, or there’s so much information coming at you from software companies to business coaches about how to bring your business, that it can be totally overwhelming. And this episode is going to help you sort out fact from fiction. And it’s going to help you understand really what you should just be paying attention to here in the beginning.
And you’re going to have a game plan of what to do in what order to bring your services online. And this show just like almost all of our episodes. We have super amazing episode bonuses. So with this particular episode, to give you even more wisdom and information, I want you to download our totally free ultimate guide to online business models. So we’re talking about obviously online services here on the show,
but this is over 14 pages and it just totally lays out all the different online business model options from online courses to group coaching programs, to masterminds, even to podcasting, to help you have even more wisdom. In what direction you want to go taking your services online. So you can get that ultimate guide totally free by going to April beach.com forward slash ultimate guide.
We’ll make sure we get that into your hands right away. Okay. So if you’re ready for these results and you want this information, let’s go ahead and dive into today’s show.<inaudible> Okay. Three steps to get started taking your offline business online. So, first of all, let’s talk about what your offline business looks like. You either have a brick and mortar store,
or you’re used to providing services to people in person face to face, whether it’s hands on. And we work with a lot of healthcare providers, a lot of consultants and experts, and they want to go. And that could be you. You want to go from seeing people face to face and really expanding your reach to serve more people at a time.
And by doing so you create a business model that gives you ultimately more time and location freedom, as long as it’s done strategically. So if you have a current business that provides face-to-face services, one-on-one services on location, then this is the perfect episode for you to be listening to step number one, as you move in the direction of thinking, Hey, you know,
I really want to expand my business with online services. Step number one is to choose your online business model. And if you have been listening to this podcast now for almost four years, you know, we talk about online business modeling all the time. So if you want even more resources, cruise back to our podcast website@sweetlifecode.com and you can actually search all of our episodes for all of the online business modeling shows,
wanting to make sure, you know, that’s a tool available to you, but right now I want you to just hone in and focus in on what do you imagine that that looks like when you’re working with your clients? Not face to face, it could be in zoom could be by the phone, or it could be creating great content and videos for your clients and distributing it to them.
What does that look like to you? And what do your clients really need from you? If you listen to last week’s episode, we talked about what clients are really looking for, what buyers are buying right now. And people love on demand. People love having resources and answers and quick results at their fingertips. And so, as you’re thinking about creating your online offers,
certainly consider what is it that my clients really want in addition to maybe seeing me face to face. And some of your clients probably have been telling you this already. And if you ask your clients, they will tell you they’ll say yes, I want to meet with you virtually or yes, I would love to be part of a mastermind. So if you ask your clients,
they will tell you, they are always your best place to do. Research is going to your perfect clients are ready. But right now I want to dive into the three most common types of services that offline companies are launching as online offers. And they are online courses, online coaching programs and online memberships. You might have actually thought about one of these types of options before.
And the reason why offline companies are going to these is because they’re really great ways to already package the expertise that you have within your company. There are great ways to utilize your assets. And we’re going to dive into that here in just a second. But step number one is choosing your online business model. Let me give you a quick definition of what each one of these three most popular types are type.
Number one is by launching an online course. So an online course is a great way to take your established content, your things that you’ve already done. You know, in most cases with offline businesses and the established companies we work with, we don’t want to reinvent the wheel. We want to take your expertise and your assets and things you’ve already created within your business and just reframe them,
repackage them, reprogram them. If you will, to offer as an online course. And online courses are most commonly offered two different ways. The first one is called evergreen. Evergreen is where you would take your information. You would turn it into videos in that your clients could purchase it and buy it and absorb the information any time. So they’re prerecorded videos that people can go through any time.
And then the second type of online course is literally it live taught online course where you’re still taking the content. You’re still taking the information and you may teach this in a combination of zoom, live coaching and some PowerPoint presentations, maybe some videos as well. So the two most common types of online courses that offline businesses are launching as online services are evergreen again,
which is pre creating videos that people can watch on demand whenever they want. We already know people are buying those types of things. And number two, launching live coaching as an online course, I will say that for established business owners, I would caution you against launching really cumbersome, huge live online courses. If you’re still running your local business, unless you have a team to help you do that.
So just a little caution there. It can be really time consuming. The second type of online business model that many offline companies are adopting is live coaching. And this is where you take a group of people. Maybe you’ve served them one-on-one before and you start coaching them live online through zoom. You can provide phone consulting, you can provide FaceTime consulting, the medium and how you deliver.
It really doesn’t matter. It’s what you’re delivering. So this is actually providing live coaching without being face to face. And you can provide this one-on-one or you can create a group and provide live consulting to a group, either on a onetime basis for a specialty topic or on an ongoing basis. And the third type of business model that offline company are most commonly launching as online offers our memberships memberships are really amazing.
It’s where you take your expert content and you deliver it on a monthly and a quarterly basis to people in a community that you have created. Memberships are a great way. And we’ve especially in 2020, been working with established businesses who have community already around your business. Maybe it’s a brick and mortar store in creating a membership amongst all your customers. It is an amazing way to connect with them,
and it’s an amazing way to connect them with each other. And memberships is a great thing to consider. If you have content, if you have coaching, maybe there’s some sweet deal or discount that you want to deliver to your customers. And it’s also a great way to create a program for those customers of yours that want to access you on an ongoing basis for a longer period of time.
So they can achieve better results with the services that you deliver. A membership community is a great way to do that. So your first job and choosing, gosh, you know, how am I going to bring my offline business online is to consider what business model do you want to launch? And we just talked about the three most popular ones, courses,
coaching or memberships, but don’t forget to download the ultimate guide to online business models. So you can see all of that. And again, you can grab that by going to April beach.com forward slash ultimate guide. Okay. Step number two is to develop your actual offer program or service. So you’ve already chosen the business model of how you want to deliver it.
Now we need to organize your assets and we need to take your ideas, and we need to take your expertise out of your head out of other places in your business and bring it in to creating your new online offer. So here’s some tips to do that. Number one is to sit down and extract your expertise. What are you known for? What are you great at?
What things have you already created in your business? We don’t want to recreate the wheel here with your first online offer in order to keep your current customers coming back to you. We want to give them more results in a different way within your established area of expertise. And it’s also going to save you literally months, if not years, to create something brand new from scratch,
right? So let’s take what you already do, and let’s scale it online with an online offer for you. So extract your expertise and start with what you already have. Go through your archives, go through things that you’ve created. Content you’ve already created in your business in the past and give yourself an opportunity to take an assessment and an inventory of all the great things you’ve already created.
I guarantee you, if you’re an established business owner, you’ve created some amazing things and some excellent content in your business, and that’s why people love you, right? So go back and see what you’ve already done to help you realize your potential. So for what you can deliver to people through an online program and service, and then also consider what people love the most from you.
If you are a brick and mortar retailer, and you have every single Monday, it’s a new shirt that you may feature on social media and it’s a new item drop, right? Well, people probably go crazy about that. So how can you take that and bring it into a new membership community? Or how can you create content around that to deliver into a coaching program?
Perhaps maybe you can launch an online course, helping people stylize themselves. For whatever reason, there are so many different opportunities that you can take your established expertise and just tweak it a little bit and create your online offer instead of starting from scratch. And then the last tip is what are the most common questions people ask you the easiest way to create an online course or coaching program or membership community is by going through in writing down,
if you haven’t, before you should be in documenting the questions that people most commonly ask you in your business and then taking those questions and the answers to those and turning it into your first online offer. Whether again, you choose a business model and how you deliver that, whether it’s coaching or a course or a membership community, maybe even a podcast, but go through and figure out what are the most common questions that people me all the time.
And that is a great place for you to scale what you’ve already done, extract your expertise and explode it into more sales and an exponential reach. So step number two is to actually go through and develop the content that’s going into your offer program or online service. And then step number three is to develop your first marketing funnel. So first you have to pick the business model.
Second, you have to organize your assets and your material and actually create your program. And third is to go through the process of creating your first marketing funnel. So your marketing funnel is where you’re going to attract more people than just your local faithful and your it’s, where you’re going to convert your local faithful to start connecting with you online. So your first marketing funnel is usually developed in a very simple way where you would create something free to give away that solves a problem,
but not just any problem, your something free you’re giving away online should solve a problem that you discuss and also solve within your new online offer. So create something free. It could be a short video and tips could be a checklist. It could be a strategy sheet, a tip sheet. If you’re a nutrition coach, it could be creating a sample menu for the week,
whatever it is, create something of value that solves a problem for your customers that relates to the service that you’re going to be launching online. And then step number two is to create one page on your website. That includes a form where people can receive that free item. And then step number three is to create a marketing plan, to share your content and to share your message across social media.
You could do podcast guesting. You could go to networking events, both offline, and now we’re starting Kevin’s to see more local networking events happen again. And of course you can run ads. There are numerous ways where you can get eyes on your marketing funnel and grow your list through that. The reality is is this first marketing funnel is important because it shifts people who might be used to only connecting with you online.
Maybe the only way you have sold people into your services before is having them sign a contract face to face, or actually seeing them face to face. So your next step is to determine how are you going to funnel people in to your new online offers could be creating this new first marketing funnel for new people, or you might consider creating a new online experience with a welcome page for your established customers saying,
Hey, guess what? We love working with you in person. Now we’re excited to also work with you online. And so it can be handholding your established local one-on-one client and helping them to onboard and get comfortable with your new online offers. We want your established clients to be the first ones to interact with your new online offers because they’re the ones that love you.
They’re the ones that trust you. And they’re the ones that are going to really help your new online offers grow. They are your biggest cheerleaders. So three steps to take your offline business online. Number one, choose online business model. How are you going to deliver your online services? Number two, develop your offer service program, course membership, whatever it is,
develop the content and the curriculum in there. If you struggle to turn your ideas and your expertise into world-class programs, that’s where my company, the Sweetlife company comes in to help. You can always cruise over to Sweetlife co.com and we will teach you how to extract your expertise and turn it into a worldclass signature offers and programs. And then number three is build your first marketing funnel,
whether it’s a marketing funnel to move your established clients online, or it’s a new marketing funnel to generate new cold leads to your online services. I just can’t emphasize that enough, the importance of valuing the current clients you have and providing different ways for your current clients to absorb your established expertise before you go, and you create a brand new offer, that’s a cold offer to people who’ve never worked with you before.
We want you considering what business model your established clients want and need so that you can continue to pour into them and build those relationships. And we can create repeat customers to spend money again and again and again with you, once you nail your online business model with your current customers, then we talk about expanding to a cold audience and really expanding your reach and exploding your sales even more.
So just start with what you have, start with what you know, and start with the people you already know better than anybody else. Nobody knows your established clients better than you do. And again, start asking them questions. How did they want to work with you online? How can you better meet their needs through digital delivery of products, information, services,
and support. And those are your three steps to take your offline business online, choose your business model, develop your offer, build your first marketing funnel. All right. I hope you found this incredibly helpful. We really want to simplify things here for you. I know it can seem very overwhelming, especially when you’re new to the online space. If you’re in that place where you feel overwhelmed,
hit us up anytime, and we’re happy to jump on a business triaged call with you and get you started in the right direction. You can find us@sweetlifeco.com and all the show notes we talked about here on this episode, the ultimate guide to business models and how to learn, how to turn your ideas and expertise into your signature offer can all be found in the show notes for this episode by visiting Sweetlife podcast.com
forward slash one 93. All right, you guys have a fantastic week, so great to pour into you and talk to you soon.

Episode 189: Online Business Terms and Acronyms Made Easy – with April Beach

SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Episode Bonuses:

Ultimate Guide to the online business model that’s right for you

Who This Episode is Great For:

This show is for established companies looking to scale with online business models and new entrepreneurs launching online and feeling lost in the terminology and acronyms.

Summary:

Online entrepreneurs speak a different language and for companies who are looking to scale with online business models, the terms can be confusing and time consuming to learn. To help you be in the know and talk like an online pro faster, this show is a glossary of online terms made easy.

Highlights:

  1. Know what the most common online business terms mean
  2. Stop feeling confused with online business lingo
  3. Have confidence and knowledge to make decisions 

Resources Mentioned:

 
Join Our Community to Scale Online Faster
 


SweetLife Podcast™ Love:

Are you subscribed? If not, there’s a chance you could be missing out on some bonuses and extra show tools.  Click here to be sure you’re in the loop.  Do you love the show? If so, I’d love it if you left me a review on iTunes. This helps others find the show and get business help. I also call out reviews live on the show to share your business with the world. Simply click here and select “Ratings and Reviews” and “Write a Review”. Thank you so much ❤︎

Need faster business growth?

Schedule a complimentary business triage call here.


Full Show Transcript:

You’re listening to the suede life entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator, a probate<inaudible>. Hi everyone. And welcome back to the show. This is episode number 189 and everything we’re talking about today, including the bonuses and the resources that we’re providing with this show can be found by visiting Sweetlife podcast.com
forward slash one 89. So if you’re on the go and you can’t take notes or you can’t pause and go to another website on your phone. No worries. Just remember Sweetlife podcast.com forward slash one 89. We’ll give you everything that you are looking for when you have an opportunity to go grab it. Welcome to the show. My name is April leach.
I’m the host here on the show and we’re coming up almost on four years of this podcast. Thank you so much to all of you. Who’ve been crazy faithful, awesome listeners for so long. And if you’re new to this show, I’m super glad to be connected with you. I teach small businesses and entrepreneurs how to grow their company by scaling online and everything we talk about here on this show are proven and trusted business trainings to help you do that.
In fact, a lot of our shows are so valuable that a lot of coaching and consulting firms charge thousands of dollars for the tools and the strategies and the action items that we bring to you here on this show. So I’m really, really glad that you are here. If you haven’t clicked subscribe yet, or if you haven’t clicked subscribe in a while,
please do. So. We are on all of your favorite podcasts. We’ll see devices including obviously where you’re listening to us right now. So just go in and make sure that you’ve clicked subscribe, and we do really appreciate all of the reviews. You guys leave us on Apple podcasts. So at the time of this recording, it’s the end of August.
And if your life is like mine, which I’m assuming it is we connect. And that’s why you listen here to this show. That’s means that things are about to get even crazier than they were before, regarding whatever is happening with school and your kids and running and managing and owning the company that you do. And so many things are up on the air and it’s just a hard time.
And actually when this show drops, I am on my way to drop my oldest son off to college. So I’m right there with you. And I want you to know that you’re not alone and we’re still here consistent behind you, giving you the tools you need to grow your business throughout all of the unpredictable world of 2020. So I just want to take a pause for a sec and just say kudos to you for being here for listening to this show,
whether you’re listening to it live as soon as it drops or you’re coming back to this, you know, years later, this going to be one of those shows. I think people refer back to a lot because it just really covers a lot of online business basics that don’t change. I just want to say you’re doing awesome job. So let’s go ahead and dive into what you can expect with today’s episode.
We are talking about online business terms, acronyms made easy. And so this particular show is for those of you who have established businesses, and it’s time to scale your company by utilizing online business models and strategies and funnels, or those of you who are new to launching a business, and you’re launching your company online. Here’s the deal online entrepreneurs speak a different language.
There are some words that we use in the online business space that, you know, I really actually have to catch myself sometimes when I’m talking to people because all of a sudden this blank look will come over their face. And I will have said a term or an acronym that just doesn’t make sense to anybody else, unless you’re already in the online business space.
And so if you’ve ever been talking to somebody or reading a blog or listening here on the show, and I’ve said something that just kind of went, Whoa, I have no idea what that is is April. Well, this particular episode is designed to fix that for you, because the reality is is that, that we don’t want you to be confused.
These things are not hard as long as you know what they are. So I want you to be confident. I want you to know what other people are talking about. I want you to know what you’re talking about. I want you to know what you’re looking for in certain functions of software and in website things that we’re going to be discussing today. And it all comes back to understanding the terminology and the acronyms that are used to describe functionality of software in different results and benchmarks.
Frankly, you need to hit in your business in order for it to grow. So the end of this episode, you’re going to know what the most common online business terms mean. You’re going to stop feeling confused if you’ve felt confused before with all this online business lingo, and you’re going to have the confidence to move forward, continue in conversations, ask intelligent and educated questions.
Now that you’re kind of past this entry level threshold of online business terms. And I do have a resource for you today. So if you’re just getting into online business scaling, if you’re taking your established business and you’re wondering what to do, should I launch a course? Should I launch a video series? Should I launch a membership or a digital, or even an in person type of retreat?
Some of you guys are even wondering, should I launch a podcast? I have a completely free 14 page resource for you. It’s called the ultimate guide to the online business model. That’s right for you. You can go grab that in our website for the show notes again, which can be found@lifepodcast.com forward slash one 89. So to give you more clarity on actually what you’re building and how you’re scaling your company,
today’s show, make sure that you go grab that ultimate guide to online business models in our podcast, show notes totally free, and that will save you years of time and really thousands of dollars of building the wrong kind of online business. Okay. So let’s go ahead and dive into today’s show.<inaudible> Okay. Today we’re talking about online business terms made easy and I’m going to go through,
I’m good. Literally going to name the term and give you the definition of it. So it’s just like English one Oh one, except for, for online business and making sure that, you know what things mean. I’ll give you some examples of things so that you can listen to this show and get out of here and understand all the weird language of online business owners.
So the very first thing I want to cover is the term business model. So a business model is the type of business you’re building. Your business model is how you serve clients and how you make money. So what services you offer, how you deliver those services and what actually does that exchange of delivery look like some different examples of business models are in-person services delivered,
virtual services delivered. And again, I gave you that whole entire go grab the ultimate guide to online business models. We have masterminds, we have courses, we have membership sites. We have webinars, whether they’re recorded or on demand, the sky is the limit. And you really need to understand what your business model is, or you need to understand what the injuries result that a business model is going to give your company in order to scale smart.
We don’t want you to just going out there and launching a course cause everybody else is doing it because it’s not necessarily actually in a lot of cases, even the right thing to do to scale and grow your company. So understanding term number one is your business model. Again, that is how you make money, how you serve clients and what that delivery of service looks like.
Next term is lifestyle business. Now this gets a little confused and it’s not a really common online term, but I wanted to throw it in here because if you are a listener to the show, you know that I’m a lifestyle business development expert, and that might seem a little confusing. So I just wanted to clarify that to you and lifestyle business is creating a business model that works with your life.
It’s the way you plan to live your life and then reverse engineering that to build a company that’s going to get you there. It doesn’t mean that the business itself is necessarily a lifestyle business. So you can have a lifestyle business. It gives you the owner, the freedom to be with your family and hang out with your kids more and travel, whatever that looks like for you.
But the business itself, you know, you don’t have to sell surfboards the business itself, whether you’re in marketing or consulting or, you know, video editing, whatever it is that you do, the business itself doesn’t have to be lifestyle focused, but you are building a business that is designed around your lifestyle. And hopefully that kind of clarifies that a little bit.
As a matter of fact, 90% of the companies that I work with to help them grow and scale are not actual lifestyle businesses, but the owners of those companies want a business. That’s going to give them that lifestyle that they want to, hopefully that clarifies that a little bit for you. The next term is I see a, I see a stands for ideal client avatar.
This is used a lot, and you’re going to hear it a lot, especially when you’re new to the online business space, your ideal client avatar, or your ICA, but really the perfect clients that you are called to serve that need, want your offers. So they’re very specific people. This is a very specific set of grouping of people that are ideal to buy your product or buy your services.
That is your ICA. So if you ever hear that term thrown around, if somebody is saying, Hey, well, you know, what are you marketing to? And what are you selling? And who’s your ICA. It means what is the specific subset of people that need and want what you have the next term is IP, which stands for intellectual property.
So this is turning your ideas and your services and your methods. It could also be your secret sauce, your formula, your steps of delivery into your intellectual property. So intellectual property protections allow for creators and owners like you to actually go ahead and make sure they patent and trademark your process. So you don’t necessarily have to do that, but intellectual property,
it’s connected to the ownership of things that are created from your mind. So an example of intellectual property is my start to scale business system, or in the past, it’s been called the sweet life entrepreneur roadmap. They’re my five steps that I share here on the show. A lot that take people from the beginning of your business, all the way through the end of that life cycle of a successful company,
growth over a period of years, that’s my intellectual property. It’s my system. It’s my methodology. I own that. So if you have a method or a system or something, that’s your secret sauce. That is your intellectual property. So the term IP is thrown around a lot, both online and offline when it comes to the ownership of things that are created by your mind,
your methodology, your systems, the next term, which is really important for those of you guys, for starting out, you’re brand new in business. This is something you have to know this term. And this term is M VP, not most valuable player. It actually stands for a minimum viable product. And your minimum viable product is when you develop your ideas into your new product,
your first offer and everything is being sold sufficiently to satisfied customers. So this product is designed and developed. Usually after some feedback from your first customers, your minimum viable product is your minimum service. That has to be proven in order for you to realize that your company is and will be a success. So it’s a very first offer or your first program,
your first package of services or your first product that you’ve created. We have to prove that it is at least minimum leave viable within your market space. So are people buying it? That’s your MVP. You have to hit your MVP. It is the one of the first challenges to overcome as a new business owner. The next term is lead magnet, and this is getting more into marketing.
So your lead magnet is something of high value that you give away for free, that people are willing to give you their name and their email contact information for sometimes their address. And some other information lead magnet is also referred to by some online coaches, as freemium or freebie. The reason why I don’t love that term, and we don’t use that term here on this business show is because your lead magnet is,
I said in the initial definition needs to be of high value. So I’ve done tons of different podcasts on lead magnets and how to create them of high value. So I’m not going to go on squirrel tangent right now, but you might have heard the term freemium or freebie. And those are people that give away kind of crappy stuff, free expecting to grow their lists.
That’s not going to grow your list by the way, it has to be something of high value to get high quality leads. So your lead magnet is something that you create to give away could be a video series. It could be a download. It could be a, a white paper, something of high value to prospects to gather their information. The next term is called conversion tool.
It’s also called the conversion product. This refers to how you turn the leads on your list, the names and the email address on your list and your database into paying clients. So the lead magnet brings them in and gives you the lead, but then we have to still convert them into paying clients. And a conversion tool is usually a little bit different,
a little bit more contact, more relationship based than a lead magnet. Examples of a conversion tool are live webinars, phone calls, or discovery calls, triage calls, personal assessments. It can also be just a sales page. You can have a great sales page that converts your leads into buyers. It could be a shop page. Those things are applicable as well,
but the conversion product is where you take the lead and turn them into buyers sometimes based on what it is your company does, we don’t even really need the lead magnet so much. We might be able to just take cold subscribers and turn them into buyers just with a conversion product. And if you don’t know, a cold subscribers are coming up, okay,
the next term is called a funnel. Now this is thrown around all the time. There are a bunch of different types of funnels. You guys, there are marketing funnels and sales funnels and product funnels. I’m going to give you the term here, understanding in expecting that many of you are just entering the phase in your business where you’re ready to grow it online.
So we’re going to talk about it, actual marketing lead generation funnel here. And I’m going to give you the definition for this. This refers to the building of landing pages on your website, where people can opt in and fill out a form and give you their information. And it refers to the connecting of the rest of your software technology to give them what you have promised.
So a funnel is all of your marketing. Literally imagine like a tornado. And on the top is all of your marketing. It’s all of your social media posting. They might see something that interests them. Example, your lead magnet might interest them. They say, Oh, that’s a really high value thing. I think I want that. And they’re going to go to a landing page that ideally should be built on your website,
where they give their name and email address to get that high value lead magnet. And then what happens next is you send them an automatic email. It says, here you go. Here is the thing that I promised you I’d give you after you gave me your name and email address. So the next part of that funnel is actually that welcome email and the delivery of whatever you promised.
And then it’s also sending them to a thank you page saying, Hey, thank you so much for giving me your contact information. We talked about it two weeks ago here on the show that receiving somebody’s lead is a privilege and you need to care for it. Very importantly, that’s not even a word. You need to really care about people to give you their name and email address.
That’s what I’m saying. The funnel is creating the pages and connecting together the technology, the landing page, the email marketing, and the thank you page to make sure that the delivery of what you promised is done well, that is the tech side of building a funnel. So when we’re talking about funnels, yes, there’s marketing strategy. Yes. There’s what you say and what you’re giving in this definition.
I’m giving you this, the specifics of the tech side of actually building a funnel. It includes your landing page. It includes a thank you page and includes an automatic email that goes out to give somebody what you promised. Okay. Now let’s go into warm and cold audiences. So audience are people who have never heard of your business before. And a warm audience are people who are already familiar with your brand.
So if you hear those two different terms thrown around, or if you’re planning doing an ad campaign, somebody who’s helping you with that might say, are we running these ads to a cold audience or a warm body? And that is the difference. Okay. Three more terms, are you with me? And by the way, all of these terms are going to be written out for you.
For those of you guys who are in our online business community and our app over at mighty house, you can join for free. I’ll put a link in the show notes, or you can just go to sweet life, community.com. If you’re like, Oh my gosh, I want to, you know, write all these down. I’m going to go ahead and upload all these terms just right into our community app.
So for those of you guys who are joined there with us@sweetlifecommunity.com, you don’t even have to opt into it. I’m just going to put all these terms there for you so you can always reference, okay. The next term is S E O S E Oh, stands for a search engine and optimization. It basically means how visible is your website or organically to search engines like Google.
So are people going to your website, are people Googling things or searching for things? And is your website coming up S E O like the terminology for it? Search engine optimization is the practice of increasing the quantity and the quality of the traffic to your website, through organic search results. So this doesn’t mean pain to have your site show up on Google AdWords.
These are things that you do within the copy of your site tags within your site. There are tons of different ways that you can optimize your organic search results for your website and you need to, and that is what we call SP Oh, the next terminology is copy. So the next term is, copy. We hear this all the time and we’ll work with new clients.
And you know, I have to be careful again, I’ll say, okay, give us the copy for your website in the division of my company, where we build Kajabi websites, I’ll say, give us, you know, don’t forget, you need to have a copy of your website. And sometimes new businesses will be like, Oh my gosh, what are you talking about?
What is that? So copy is just your text. Copy. It can refer to the text and your website. It can refer to the text and your social media posts. It can refer to the text in your email, body or other places. It’s literally just the writing of your text there. The words you write. And I will say that every company should have a good copywriter as an essential part of your team.
There are people that have a gift for copywriting, and there are people who don’t. So if you really want to grow your company online, it is going to be important that you learn how to become a good copywriter, or that would be one of the top priority roles I would recommend for you. If I was working with you to scale your business is bringing a really great online sales and marketing copywriter aboard your team.
So copy, just reverse to your text. And then the last term I want to cover is swipe files or swipe copy. So this refers to texts and images created by other companies that you’re allowed to swipe like swiper, no swiping, except for this is like swiper. Yes. Swiping those of you that have older kids like me. You know what I’m talking about?
So this basically means when you are promoting something in conjunction with somebody else, that company may send you what’s called swipe copy or swipe files. They’re literally pre done social media posts that you can just swipe and put out on your own social media to make your life easier. So swipe, copy and swipe files literally means that you can take it and steal it and copy it.
And that’s what it’s designed for. So today we covered a lot of online business terms and acronyms that we usually find that companies new to the online space aren’t really familiar with. We defined business model. We define lifestyle business. I see a, I P am VP. So again, ICA ideal client avatar, IP, intellectual property, MVP, your minimum viable product or service lead magnet,
conversion tool funnel, warm and cold audience. S E O copy and swipe files. Wow. Okay. That was your online business. One Oh one glossary class. I hope you guys, this is very, very helpful. You know, we’re here to help you. We’re here to level up your entrepreneurial IQ because you are amazing at what you do and no successful business owner has time to sit there and wonder what a stupid acronym is.
So we’re just going to tell you, because I know you don’t have time to figure it out and we are here to make you a success. Thank you so much for tuning into this show. Let me go ahead and recap a real quick, where you can find the resources that we’ve talked about. First of all, you are invited to join our online business owners and entrepreneur app.
It’s not a Facebook group anymore. We dumped Facebook months ago. Thank heavens. We now have a custom community app where you can create your own business profile and network with other businesses and get tools here from the show. And you can join that for free by visiting Sweetlife community.com. I’m going to drop in all of these terms into that app, for those of you guys who are in there.
So if you’re listening on the go and you want to come back and reference it, make sure that you join us in our app also for you. Go ahead and grab our online business model guide. So I have 14 pages of the ultimate guide to choosing the online business model. That’s right for you. You can get that in the show notes of this episode by visiting sweet life podcast.com
forward slash one 89. Okay. I hope you guys have an amazing turnover of the month at the end of this show. We’re rolling over from August to September, and this means you have three months left to close out this year, strong and prepare for 2021 here on the show. We’re going to be working on a lot of 2021 prep and helping you like we do at the end of every year,
prepare your business for the next year, prepare your signature offers, level up your marketing, and really scale your business online. So make sure that you’re subscribed because we are about to dive in and roll up our sleeves with you even more over the next 12 weeks to make sure that 2021 is the best year yet. And sure as shit, all of us need that.
Oh my gosh. All right. Well, you guys have an awesome week. Thank you again for tuning into the show. I’m April beach. 

Episode 188: How To Self Publish Your Book To Grow Your Business – with Alexa Bigwarfe and April Beach

Alexa Bigwarfe SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

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Who This Episode is Great For:

Small business owners who want to write a book but need to know the steps, how to approach the process, and the ins and outs of self-publishing. If you’re considering self-publishing a book but you don’t know where to start, you’ll leave this episode with clarity and simple steps to take action. 

Summary:

Learn the difference between self and traditional publishing, what your options are to sell a self-published book, the benefits of self-publishing, well-known influencers who’ve chosen to self publish, as well and the 4 steps to start self-publishing your book! If you have a book in you but you aren’t sure where to start when it comes to self-publishing, this is the podcast episode to binge with guest expert Alexa Bigwarf, founder of Write|Publish|Sell and Women In Publishing Summit. 

Highlights:

  1. Know the 4 steps to self-publishing your book
  2. Understand the differences between self and traditional publishing
  3. Get insider secrets about creating your own self-publishing imprint
  4. Understand the connection between brand consistency in your book and business design

Resources Mentioned:

 
 
 
 
 
 
 
 
 
 
 
 


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Full Show Transcript:

You’re listening to the Sweetlife entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator, a probate. Hi there, and welcome to the sweet life. When you were in business podcast, this is episode number 188 in everything we’re talking about on today’s show can be found by visiting Sweetlife podcast.com forward slash one 88,
because we’re giving you a ton of resources. Like we usually love to do here on this podcast. If you, and I don’t know each other yet, my name’s April beach. I help entrepreneurs grow and scale their business online and develop their internationally leading suite of signature offers. One of the things that you get here on the show, our business strategies you can take to the bank.
So every one of our experts is vetted and I myself have been coaching entrepreneurs to grow and scale their business for over 24 years, we are so glad that you are here. And today on the show, I’m really passionate about this topic and our guests. I’ve become a really good friend with already in a quick period of time, virtually. And I’m super excited to introduce you to her.
Now, let me give you a little bit of background story. You might not know this, but one of the ways that I grew one of my first companies was by self publishing a book, and it was really powerful. You guys, as a matter of fact, this book sold copies everywhere and still to this day, that company, the secondary business consulting firm that I own it’s called baby planner,
inc leads the industry in business consulting for companies that market to new unexpecting families. And the reason why I still have that reach and notoriety in that space is because they started out by self publishing a book on my expertise in that niche, niche, whatever you want to call it, right? But here is the deal. Here’s the truth. I made a ton of mistakes and some of the mistakes that I made ended up costing me a lot of money and ended up costing me a lot of time.
And if I knew more about what I was doing, instead of just doing it and winging it, then I think that my results could have been a lot better or at least a lot less painful. And so today on the show, Alexa, big Wharf is here and she’s going to walk you through the power of self publishing a book you’re going to be blown away when you hear some of the most well known influencers that we all like love and follow and really admire in that they have chosen to go.
The self publishing route. Alexa is a USA today, bestselling author speaker, and publishing partner. She coaches others and offers publishing solutions to those who want to grow their business and share their story through writing a book. She’s the founder of write, publish, sell Kat biggie, press purple butterfly, press Chrysalis, press, and the women in publishing summit,
which I’m so excited to be able to speak at her summit coming up here in spring of 2021. And so let’s go ahead and dive into today’s episode. You are going to know the quick start steps to publish your book. The difference between self publishing versus going through a traditional publisher and actually getting a literary agent. So we’re hashing out all of this for you today on the show.
And you’re also going to know how and why you can use a book to increase your known well known expertise in your space. So a lot of great things coming your way. This is a great show for those of you guys who are new in business, and you’re just trying to start your platform. And it’s especially an incredibly good episode for you to listen to.
If you have been in business, you have a platform, but you’re what we call like the best known secret. We need to get your voice and your expertise established even more in your space. So let’s go ahead and dive in all of the show notes again, can be found by visiting Sweetlife podcast.com forward slash one 88. And if you haven’t yet be sure to join our new online community business networking app.
It’s totally private. If you haven’t heard we’ve ditched Facebook groups, we’re super excited about it. You can join us by visiting Sweetlife community.com, where you’re going to get all your podcast insights and bonuses in there. All right, let’s go ahead and dive into today’s show.<inaudible> All right. You guys welcome back to another sweet life entrepreneur business and podcast episode.
And I’m here with my new friend, Alexa, big war, and we met on Instagram. I was really happy. You know, I’ll be really honest. I don’t meet a lot of people on Instagram, but I totally just want to hang out with and have coffee all the time. But Alexa was one of them. And since then we’ve had a chance to connect deeper and I’ve learned more about what she does and frankly,
you guys really need to know what she does. So Alexa, just introduce yourself here. Welcome to the sweet life podcast. I’m so glad that you have given us a chance to hear all about your expertise. Well, thank you so much for having me and I feel the same way. I mean, I found you, we started connecting whatever, and then of course I do what I always do.
I obsessively like Googled everything, started listening to your podcast and was like, Oh my gosh, she’s saying all the things I need to hear right now. So that’s fantastic. I’m a writer, an author, an author coach, a publisher and a mom, which is a very important part of my story because I didn’t set down this path. I never thought about running my own business or ever even being an entrepreneur.
And sometimes, literally life gives you lemon and you can choose to make lemonade or you can choose to fall to pieces. And without going into all the background, in a nutshell, we lost an infant daughter. She was one of a set of identical Twins and she passed away at two days old. And that took me to blogging. I mean, as you can imagine,
going through anything like that, like I just started, I had, I’m a passive aggressive person and I didn’t necessarily want to share all my feelings face to face with people, but I had a lot of feelings that I wanted to be sharing. So I started blogging and writing about grief and loss and writing about twin to twin transfusion syndrome, which is what they had writing about life in the NICU,
because her twin was a one pound 10 ounce, one who spent a long time in the NICU. So lots of content for blogging and eventually decided I wanted to write a book for grieving mothers. So that’s how my publishing journey started. I figured it all out on myself. I did the things I needed to do fell in love with the process, started writing about parenting.
And I go authored a book called lose the Cape realities for busy, modern moms and strategies to survive. We should’ve gone with a shorter subtitle, but it was at that point really about the second book where people were like, what are you doing? How are you doing this? I want to write a book, tell me what to do. And so a business again,
I love that story. I’m sorry that it started out with so much pain and heartbreak. And I mean, you’re right though. I mean, those are some of the things that we just are so compelled to do. I think some of the best, most powerful companies are started with a deep rooted emotional story like that. And I agree now, writing is such a healing tool.
It can really be an excellent tool for helping people come through trauma, come through grief, come through just anything they’re going through. So that’s actually another Avenue that we really do is work with people on writing to heal because it was such a massive part of my process. Yeah. So give everybody kind of an overview on your company. So write, publish,
sell, and you have the women in publishing summit. So let’s go ahead and lay the foundation and then we’ll dive into what you’re going to train us on today. Great. So I started write, publish, sell as an opportunity to charge people for all the questions they were asking. Right. I started doing the things that were really hard for people to figure out,
like lay out an ebook conversion and how to find all the things that you need to write a book and all of that stuff. And through the process, I created a publishing imprint and created a publishing house. And then another one, and then another one, that’s a whole different story. But you know, I wanted to be a bigger part of the process than just helping someone lay out their book and help them load it to Amazon.
But actually what I found was that where I really enjoy working is not in the, I mean the publishing side. I’m glad I have that experience, but I liken the whole process of helping people figure out what the book is that they should write and why. And then kind of project managing it is really the best thing to get it through from there to publish.
And we work with authors who are self published, who are traditionally published and who are hybrid published as well, which is kind of a cross between the two. I love this process of helping people find the resources and figure out what to do and how to do it. And that’s how the women and publishing some, it was born because I really much like pod-casters,
I think we love showcasing resources and tools and people and putting them in front of the audience of people who need them. So we took that route to create this big basically like week of encouragement and support and educational resources and really a shout out to the women who are writing books, selling books, editing books, creating covers and layouts for books, the whole gamut,
because we just don’t get enough credit out there. It’s so exciting. That’s so exciting. That’s what, so we can just lay it out there, even though it’s going to be months after this particular show airs, but that’s going to be spring 2021, right. Is so women in publishing summit. Okay, great. We’ll make sure that you guys get information about that that’s coming up.
So this is actually a really good place to start. So let’s kind of start out with some basics here. What is the difference between self publishing and going to traditional route of having a publisher? And I understand that obviously it’s not, everybody can just go get a publisher there’s you have to have a certain audience and a platform. And so that’s really difficult,
but many people are self publishing. So talk to us About the difference. So it’s interesting because in the past, And in this time that I’ve been involved, Like we’ve seen self publishing explode. It started at about 2000. Well, it started a long time before that, but it didn’t really begin to be mainstream until about 2009, 10, 11,
12, with the addition of e-readers and Kindles. I mean, it’s hard to imagine what life was like, but it’s own. They’ve only been in our world for about 10 years and it made such a big difference. There are definite reasons why certain people would want to choose their traditional route other than the self publishing route. But for entrepreneurs, the self publishing route offers a really,
really great way forward because you have full control, you do it on your timeline, you make the decisions. So just to back up quickly, when you seek a traditional publishing arrangement, basically there are people who require that you go through an agent or through solicited manuscripts. And then there are a lot of smaller and midsized publisher that allow you to just go ahead and submit your idea for nonfiction,
which is where I would assume most entrepreneurs be. You have to draft a really detailed proposal. They want to know what other books are out there like it, how yours is different, what you can do with it. And I’ll, and it’s a great process for learning and understanding your book. But it’s a very, very timely process. Even if you’re not working through an agent,
even if you’re going directly to a publisher. And then when the book gets to the, or you don’t have to write the full book before you go traditional publishing, actually you just have to create that summary to send to them. And they decide yes or no. The advantages obviously of publishing is that you don’t have to figure out all the pieces of the puzzle.
You, somebody else is going to do it all for you, depending on the size of the publishing house, you may or may not get an advance. It surprises people to know that there are still people getting paid hundreds of thousands of dollars in advances, but those are usually like the Oprahs of the world and that Renee Brown’s a, you know, a hundreds of thousands to millions for somebody and in our sphere,
if you have a good book that the niche that they’re really wanting to fill and the ability to sell the book is a big, big factor. You may, you make it between a 10 and $50,000 advance. So for some people that’s a huge incentive, but for most entrepreneurs, self publishing professionally in a way that doesn’t look like you’ve just thrown it up on Kindle by yourself,
where you have a great cover design, you have great perfectly formatted interior design. You have a perfect cover. You’re following the industry standards. That’s a fantastic route because you can do it on your own time. You can choose what your cover looks like and work with the professionals to make it just right. You know, you generally have the audience already in place that you know is going to be interested in the book.
So definite pros and cons to both sides, but for a lot of entrepreneurs, I bet most of you are familiar with Pat Flynn. He’s self published his books. Um, there are a lot of entrepreneurs. If you were to start looking through Russell Brunson, the key is they’ve worked with professionals so that nobody can tell that their book is self published.
They created a publishing imprint, so that it doesn’t say published by Pat Flynn. It says published by whatever the name of the company is that he or the imprint that he created. So I assume the next question is How did you know? Yes. What is a publishing imprint? Yes. So this is awesome. So they publishers do it too. If you pay close attention to books,
sometimes you’ll see, I’ll make up a random name. Like I think Tarcher is an imprint of penguin, which is an imprint of random house, which is it’s like smaller delineations for the self publishing world. What the imprint means is that you’re creating a name associated to the books that are published. So when you go to Amazon or you go to books,
a million, or you go to wherever, it says published by Kat biggie press or purple butterfly press or Chrysalis press it. Doesn’t say published by Alexa, big Wharf. And you can create an LLC behind that. If you want to you, or it can be a DBA under your own business, some people will make it their company name. So you could have the Sweetlife publishing house or the Sweetlife press Sweetlife books.
People can copyright and trademark things obviously, but generally you can make it to be whatever you want it to be and associate it with your books. Just it’s another step to make you look just a little bit more professional, have a little logo, you know, all those kinds of things. Formation. I think when you dropped names like Pat Flynn and Russell Bronson,
and the fact that they self publish, I, a lot of people are like, wow, I really want to write a book, but I want to be taken seriously. And so when you drop names like you did, you know, some people didn’t know they self published because of that exact reason. And we do actually have our own, we have Sweetlife press.
So, so I have, I have written two books and self published, two books, and it was Sweetlife press in which we did that. And that’s exactly what we did. And so I do understand that process. One of the things that was really interesting as you were talking, I was remembering colleagues and friends and guests that I’ve had on the show.
And I still remember interviewing Denise Duffield Thomas and she was on the show, got a couple years ago and she had just released, I think it was chill preneur. And I remember one of the things we were talking about on that show was that they came back with her and they’re like, this is the cover of your book. And she’s like, why mrs.
Not what bit, you know? And she didn’t have a say, I mean, that’s the cover that the publisher chose for her book. And I still remember being in that interview and thinking, gosh, you know, I didn’t realize it would be that strict and they chose her cover and that was it. And she’s like, whatever I’m going with it.
I know it’s a great book, you know, but this is a cover. They chosen it. Isn’t what I had chosen. And so that’s a great example. And then also I still remember back. So I had a literary agent back in 2009 that approached me to write a book. I had little babies. I think my youngest was like two and a half years old.
And my oldest was only six. And he was so, so excited. It was such a great opportunity. And this agent was like, great, but the deadlines, I couldn’t meet the deadlines. There’s that too. And it was it. And it was exactly what you were saying. I was like, this could be a great opportunity, but I am in this business owner,
mom, life survival mode right now with these children. And there’s no way in hell. I’m getting you all of this by Friday. I mean, this is completely impossible for me. So I didn’t continue with that contract. I defaulted out of that contract. Um, and so as you’re, as you’re talking, I’m remembering kind of some of these things and saying,
okay, I get it. I get it. And just for our listeners, you know, it’s so interesting to again here, because you know, we’re always worried about our personal brand and what the perception is. And we’re going to dive here in a minute to the benefits of writing your own book, which is establishing you as an expert. So you don’t want to look like a cheapo because you’re publishing your own book,
right? You don’t want like, well, I couldn’t get a publisher, so I’m just going to put this out there and hope that people buy it. That’s not what we’re doing. That’s not what we’re talking about. So I love everything that you said. So my next question for you is when you self publish, where are your options to sell your book?
Okay. So you book anywhere these days. So it’s funny, the stigma behind, you know, the self publishing, like I remember years ago when I first was like, I’m going to self publish my book. Like the impression that a lot of my friends had was the first thing that came out of my girlfriend’s mouth was, Oh my gosh, please tell me it’s not going to be one of those horribly written books as 99 cents on Amazon.
But it’s growing beyond that. Like the industry around in the published books has grown so immensely that that’s really just the stigmatism that we carry, but that the rest of the world is moving beyond right now. So now I forgot what you asked me, but Oh, basically like where can you sell it so you can sell it on Amazon. But if I want my local bookstore to carry my book,
I can just Approach them just like a regular, why would any other retailer to sell my product and be like, here, here you go. You absolutely can. And in fact, that’s how most people, indie self published books are now showing up in Barnes and noble and target and all these places. It comes down to just like anything else, your ability to market yourself,
to know your target audience and how you approach them. So bookstores and libraries want to make money. If you know that your book is a good fit for the traffic, they get to their store. And even better, if you can bring something to the table, like I worked with one nonfiction author who approached the bookstore and she said, you know,
this is my book. I’d love to sell it here. But even better than that, it’s a natural book for a, she teaches a course from her book, right? So she was like, I’d also like to bring in my book club, my organization and these people in my workshop, basically, we’ll meet here once a month. And now it’s like,
wow, you’re bringing clients as well with a great love. That totally makes sense. But you have to have it positioned so that they can buy it. And that’s the thing that you can’t put it on Amazon and then go to a bookstore and say, will you please stop by book in your store? It doesn’t work that way. So those are the fine things that you have to learn about.
And those where the expert inside trading secrets When we work with you, I’d never would have even thought About that. Of course. Okay. So let’s talk about the benefits of writing a book. So what we’re talking about here, this isn’t a free book. This isn’t a freebie that you give away as a lead magnet. This is a book with your intellectual property,
your area of expertise, your methodology, your systems, your ideas, your direction, or, you know, precision about how to accomplish something. And it’s not this freebie that we’re talking about. So let’s dive into really, like you said, one of your areas of specialty and expertise is helping people figure out what the heck to write about how do you really guide people through making that decision in order so that it’s going to align with their business area of expertise,
or do you kind of have people that just start out as writers and the might not have a business yet? All of the above. It’s funny. It’s a wild world right now, as entrepreneurs, as writers as all of us, like the doors are wide open for us to create our own path, basically. So I have worked with authors who have come to me,
who have said, I’ll use my friend, Shelley, as an example, she was child has a food allergy. They also have a large family. And she has written a book about how to eat healthy on a budget. So dinner for a dollar is her thing. She wrote her book first and then she wanted to launch a business. So we had to,
you know, create the right path for that to happen. She came to me with her book already written. I helped her do the publishing and then launching and all of that kind of stuff. But then I’ve had other people who have come to me, you may be familiar with sparkle, hustle, grow Julie Ball, the founder of that subscription box for female entrepreneurs.
Like, I mean, No, I’m kidding. It’s created a wonderful product that people love, but now she’s growing her business beyond that. What can she do beyond subscription boxes? So she started a course, a boot camp for people who wanted to create subscription boxes and then a mastermind. So with her, when we were thinking about the right book for her,
it was how do I get something for that group of people who maybe aren’t ready for the course yet are still in that idea of, should I even create a subscription box and definitely aren’t ready for her mastermind yet so that she doesn’t have people joining her program, who aren’t ready for it, wind up asking a lot of questions because they’re very, very new and don’t know these things.
So her book, when we talk about the entryway to your big business funnel, it’s the perfect funnel because it’s a book about how to start a subscription box, what things you need to know, what her process was, what she went through. She uses a lot of examples from other box owners. And then at the end of it naturally, you’re like,
okay, if you’re ready to rock and roll, here’s your next step? Right? So she’s selling a book and she’s potentially growing her next level audience, hugely Perfect ideal audience. And it certainly can separate you and make you an expert in your space. I love that. That’s a perfect analogy as well, especially with the product funnel in that example.
So for people who are listening right now, they’re like, okay, I want to get started. I’ve been thinking about this for a long time. And I know you guys are listening out there and you’ve been thinking about doing this for a long time, because like 90% of the entrepreneurs and business owners I talk about have said, Oh, I really want to write a book.
I’ve been thinking about writing a book. So what are the steps to actually get started in this process for somebody who’s like, this is it, you know, 2020 is my year that I’m no longer going to drag my feet in this, but where on earth do I start? Okay. So to me, the starting places, always first and foremost,
identifying your goal of why you’re writing the book, what you’re trying to get to. And if you can identify that right away, like is it book sales because if selling books and getting on a best sellers list and getting interviewed on Oprah is your goal, then it’s a totally different path. If it’s to grow your funnel entryway into your business, if it’s to give a low cost.
So maybe you have a high end coaching program that lots of people can’t join, but they still want to know your knowledge then is it a solution for that level? Or is it, are you a newer business owner? And you’re really trying to establish your credibility to be known as the person on the street to come to talk to about these topics, to gain speaking engagements,
to be a step ahead of other people, applying for different opportunities, et cetera. So it can be a combination, but those are the general, like three different areas until you get to superstar status. And then it’s because people are telling you, you need to write a book, but for those of us who are not superstars yet, it’s generally one of those three areas.
So really having a clear understanding of that. Yeah. Let me just recap those so that people are really clear. So understanding obviously your why, so is it PR and you really want to be seen on Oprah, whatever that is. And so really making sure that media attention, I know that, and I do talk to a lot of business owners that are interested in that,
and that is obviously a really difficult path. And there are a lot of things that, that need to happen in order for that to happen, especially from an audience building standpoint, then as you certainly number one, number two, a product funnel. So as a product funneling into your other programs is a natural lead in and number three is just establishing your voice and growing your list as far as initially,
did I recap those correctly? Yes. And there are lots of in-betweens and you know, it’s funny because sometimes people will start thinking that they want to do one of those three things. And in the process they realize they have a personal story that they really want to share, and they can’t move beyond that until they write their personal story. It’s interesting.
Like once they get the idea started of, okay, I’m going to write a book, then they veer off in a different direction. You know, I’ve worked with authors who started have almost completely finished one book, and then they were like, I can’t move forward with that until I’ve addressed this issue. And then they wrote a book about how they overcame breast cancer and how other people can do that too.
And then came back to their business, this book. So, so cool. And not a surprise, not a surprise, you know, entrepreneurs we always want to create in creating is so healing. And I think for a lot of business owners, okay. So first figuring out step number one, figuring out what the purpose of what you’re doing is what’s next.
So for me, the next step is sitting down and figuring out the purpose of the book itself. Like, what is the reader going to get from it? Are you teaching them something? Are you sharing knowledge? You know, what are you doing? Are you doing it? How to book, are you doing a self help book? Are you doing a memoir figuring out that and creating an outline.
And this outline is a, sometimes a scary word for people, but it’s really just a, okay, I know I want to get the reader from a to Z and these are the things that have to happen between them and you jot them down in a list and that will help keep you on track and motivated to keep writing that book. So that’s step two.
Then step three is taking some time to either figure out all the steps in the process of publishing or determining. I just want to hire somebody to do all the steps of the publishing for me. And then you figure out who you want to work with basically, or you start researching how to do it yourself. Right? Name simultaneously. You’re writing your book.
Yeah. Okay. So let’s kind of talk about that for a minute. So for business owners that, you know, have a ton of things on their plate, how do you recommend people get the greatest productivity or focus? I know everybody’s different as far as writing, do you say, Hey, take a whole week and go on a retreat and rent a cabin in the woods and write your book,
or do you say, Hey, spend one day a week or three hours, or how do you usually actually recommend for people that are trying to balance all the things that, that they’re trying to balance and get their book? Really? I think the first thing to do is take an audit of what you’ve already created. And we do this through what I call my Quickstart program,
my QuickBook program, I’m actually working on the name of the system itself, but it’s, um, how to get what you already have available to you and start from there because the reality is most of us who are growing businesses have some level of team with us, right? So if you take that initial outline and you’re like, these are the things that I want to cover a next natural step is to pass it off to your VA and say,
go find everything that I’ve already created on this topic. Podcasts I’ve been on webinars, I’ve run all of that stuff and create that vault of information first. And then you can pick and pull things from that. It’ll also make it, if you work with a collaborative writer or someone who’s helping you get the book written that that’s an easy thing to hand off to somebody else.
But, you know, I think to be very honest, like this is where the overwhelmed just gets to them. Cause they’re like, Oh my gosh. Now I have to actually write a book and panic and breathing, you know, all of that, like, you’d be surprised how many people stop right there. They decide they’re going to write a book.
They know what the book is and then the brakes come on because it’s that next step that’s so overwhelming. But there are lots of ways to make it less overwhelming by starting with what you already have. You know, it’s so interesting as you’re going through this, this is our step by step process. Very similarly that we work with businesses to develop their signature programs and offers the outline,
assessing your assets. It’s the same exact process. And it’s true. You know, once they figure out what assets they already have that are going to accomplish a certain stage of that outline in this book, people just realize when they’re like, Oh my gosh, I have to actually go to work and do this. And you know, we have a lot of guys that listen to this show,
but working from home, which many people are and having the distractions, I think there is something super overwhelming about the ability to have an find uninterrupted time. And if, if like, if you’re like me, I have to get on a roll first. So for me to write, I actually have to be in the mood to write, I mean,
whether it’s music or working out first or lighting the dang candle or whatever it is, I have to be inspired to write. And I’ve ran into those problems before. And it’s actually even this way sometimes with recording this podcast where it’s like, if I’m not in the mood to create it, I’m just not creating it. So maybe if, you know,
if our listeners, if you guys are listening and you’ve been in this spot where you’re like, Oh my gosh, I have all this done. I want to keep writing my book. Maybe you’re like me and you’re super emotionally charged and you have to find the right environment or the right pre-activity to get your brain flowing. Because if somebody is like, okay,
well you have to sit down and write from 11 to one. You know what I’m not doing from 11 One writing and this just the way I personally am. Yeah. I completely agree with that. And that’s, that’s why I liked the idea of just sitting down and saying, well, one, you can always hire an accountability partner or a coach to like force you into one hour,
which is all it takes me is one hour to get somebody book out of them and sit down for one hour, go through all the steps that we just talked about and the preparation for it and have this skeleton, because it’s amazing the psychological difference that it makes. Once you have a list of topics just to start with, and then beyond that, you just start feeling.
It’s like, Oh yeah. I remember when I was interviewed on April beaches show, we talked about this, fill that in, in chapter six for that’s what I want to talk about, or you know, that type of thing, or you pick up your phone and you blocked somebody or however you communicate with your team. And you’re just like, here’s the brainstorm I have.
I know I want to include this information, this information, this information, go write it down on a list, go start, you know, filling in the gaps. It takes that overwhelm of sitting down and thinking, Oh my gosh, I have to spend these three hours just, you know, creating the best thing that ever happened. I’m sure.
You know what it’s like when you hire someone to write copy for you, whether it’s your newsletter or your sales page or anything like that, when you start from something that’s already existing, it’s so much easier to craft it and to recreate it, make it sound like you pull out the pieces you want than it is to start from scratch. Well, and that’s the power of working with somebody like you to do it.
So yes, if I had somebody like you to sit down with the deer, like, okay, April for the next hour, I’m going to pull, extract everything out of your brain. Then I would be there with bells on. And that’s exactly. I mean, that’s, that’s a difference. So those of our listeners that are really serious about doing this,
if you’ve been dragging your feet, It’s probably time to get somebody to guide you through this process. Like Alexa, When does the design come in? Is that usually something that takes really a while? Or do you write all the content first and then drop it into a design? How has that process fit into this? So our process and there’s, there’s lots of freelancers.
There’s lots of companies that help with this part of it. But what we do is we get the final edited version from the author when there’s no more changes. Obviously we do a proofread after that. So there may be small changes, but when the content is written, it’s been edited, it is done. Then we have a team of designers and we pick the right designer for the right project and we send it to them.
They do their designing skills because here’s the thing. I’m just going to be brutally honest here, because I can’t say this out loud to people, to their faces, but it breaks my heart when I go to a conference or an event and somebody’s speaking and I’m like, I have to get their book. And I go to the book table and I pick up their book and it’s not formatted properly.
And it looks a mess. And as a publisher, like I’m very in tune with what the industry standards are. So it annoys me probably more than the average person. I’ll, I’ll admit to that, but I can’t buy their book cause I can’t read it because that will drive me. So we have people who know, book, industry standards who know formatting,
who know how to do these different things. We send it to them. They do a couple of mockup chapters. We get back to the author, we say, does this look like what you were envisioning? Kind of like the same idea of designing a cover or graphics or anything like that. We come to an agreement and then we flow the entire book and then they get this beautiful lead designed and laid out book that then we can upload anywhere.
They want to publish their book. Fantastic. And it looks like the brand that they need to represent. And I think that that’s the concern that a lot of people have about self publishing is just really not knowing how to approach this and not knowing how to do this correctly in a way that is going to position them as a brand leader or as an expert or whatever their goal is for that book.
And I it’s the same thing. I mean, it’s like you, you love somebody and then you reach out and you go to their website and it’s not working or things are clicking, right. Or their logo sucks or, you know, whatever it is, it’s all part of the package. Right. And yet I think that another piece that people think is that it’s going to cost like thousands and thousands of dollars because you do see these programs that are like a $25,000 investment.
And I’m here to tell you that you can find people who will do it very professionally and very well, and you don’t have to mortgage your house to pay for the services. And it still looks really, really branded like you would want it to be. And that’s one of the things that we consider, like, are there fonts that you love? Is there a certain layout or things that you use in your things as business owners?
The branding is a huge part of what the cover and the interior looks like a hundred percent having an all uniform with that style guide across, well, this has been so helpful. I appreciate all of your information because you have given our listeners so many steps and so many different things to consider and there’s actions they can take at this point in time, or at least that they know that they can come back and tap into this episode again,
in the future when they are in fact, ready to go down this road, how can people get started? You have a quick start guide for our listeners. I want to make sure that everybody is getting their hands on also so that they can be in connection with you regarding your women in publishing summit and all of your services. Yeah, sure. So if you head over to write,
publish, sell.com, and if you go forward slash Quickstart, That’ll be kind of the freebie download on a recap on some of the things that we covered today, plus some additional resources on, on where to dig deeper, to find out more on those types of things. And then we also have write, publish, sell.com for jumpstart, which is our one hour workshop to help you outline your book.
So if you’re ready to go at that point in time, it’s a very small investment for that one hour to get that done. Wow. That sounds so awesome. That sounds incredible. I think everybody should join the workshop. I mean, one hour and, and see what you have after that and really getting inspired. I think that’s, that’s super great.
Thank you so much for being on the show. I can’t wait to continue to connect with you offline, personally. I know that our companies are going to be connecting again in a lot of ways in 2021. And so I’m excited about that and where can everybody find you on Instagram or LinkedIn and really what’s the best social platform for people to connect with you?
We’re pretty active on, on Instagram with write, publish, sell, and with the women in publishing summit. And I also have my personal account there. Alexa, big Wharf. I’m Alexa, big work on Instagram and then pretty much write, publish, sell anywhere you want to go. You’ll find us awesome. Thank you so much for your time.
I appreciate you. This has been amazing. Thank you. You’re welcome. Thanks.<inaudible> All right, guys. Thanks so much for listening to this week’s podcast. Again, this is the sweet entrepreneurial podcast and all the show notes and resources we talk about as well as our business development programs and how you can find Alexa and get started with publishing can be found by visiting us online@sweetlifeco.com
and get the insider scoop on everything podcast and all of the amazing business bonuses that we give you by joining us in our business community. You can do so right now, by cruising over to sweet life, community.com and create your business profile to network with other companies actually get traction. You might even find some awesome clients in there and get direct business support from me.
Thanks so much for tuning in. I’ll talk to you next week.

Episode 187: How to Build Your First Digital Marketing Funnel – with April Beach

187 SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

Episode Bonuses:

Get Kajabi free for 14 days to generate perfect funnel pipelines with ease – www.aprilbeach.com/kajabi

Who This Episode is Great For:

New and established small businesses who have a general understanding of marketing but want to tap into the power that building a digital marketing funnel can do for your business. Those in Phases 2-3 of my “Start to Scale System” formerly called Lifestyle Entrepreneur Roadmap.

Summary:

You’ve heard that digital marketing is the way to grow your business but you aren’t sure where to start. Building your first digital marketing funnel is not hard as long as you understand the components of a funnel and how they work.
In this episode, April Beach dives into the 3 components of all winning funnels, how you use your marketing funnel and what you can expect if you’ve built it right. 
You’d be surprised by the number of large companies that do not currently know how to build and utilize a funnel and grass-roots relationship marketing. This episode will catapult you beyond big giants! 
Hiring a marketing firm may not yet be in your budget, or if you do plan to hire out you at least need to have an understanding of what a marketing funnel is, your company’s goals and expectations, and an overview of how your funnel should function and work.  This podcast episode gives you clarity to move forward. 

Highlights:

  1. Know what a marketing funnel is
  2. Know the components of a marketing funnel
  3. Understand how to set yours up

Resources Mentioned:

SweetLifeLaunch 90 Day Program is Open! Early fall registration starts now! Visit www.SweetLifeLaunch.com
Get Kajabi free for 14 days to generate perfect funnel pipelines with ease – www.aprilbeach.com/kajabi

SweetLife Podcast™ Love:

Are you subscribed? If not, there’s a chance you could be missing out on some bonuses and extra show tools.  Click here to be sure you’re in the loop.  Do you love the show? If so, I’d love it if you left me a review on iTunes. This helps others find the show and get business help. I also call out reviews live on the show to share your business with the world. Simply click here and select “Ratings and Reviews” and “Write a Review”. Thank you so much ❤︎

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Schedule a complimentary business triage call here.


Full Show Transcript:
You’re listening to the sweet life entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator, a probate Under the show. This is episode number 187, and you are listening to the Sweetlife entrepreneur and business podcast. And my name is April beach. Thanks for being here with me for yet. Again,
another episode today on the show, we’re talking about how to create your first digital marketing funnel, why it’s important and why as a business owner, whether you’re a brand new or you’ve been a business for a really long time, you have to start utilizing the power of building a digital marketing funnel and strategy. And it doesn’t matter if you are a teeny tiny business,
a mom and pop, even a large corporation, you need to be using these grassroots relationship building free. If you will type of marketing strategies to attract your perfect customers and your, your ideal audience. And as a matter of fact, the large companies are actually less utilizing these digital marketing funnels than small and midsize businesses. And they’re going to catch up sooner or later,
they’re going to have marketers come in there and say, Hey, let’s, you know, stop crushing everybody with these big ad campaigns and start building relationships with the audience. But you are going to be ahead of the game because you listen to this show and you will have already established awesome relationships with your audience and growing your list because you, especially at the end of this episode will know exactly how to build your first digital marketing funnel.
So this particular episode is, especially for you guys, you could be new, you could be established and you want to understand digital marketing. Now, again, it doesn’t matter what stage of business you’re in. Just in the last three weeks. I’ve had two different companies that have been in business for over 20 years. Join my business development mentorship program who have never had a digital marketing funnel ever before,
but they’re established companies. They do great. They’re making a lot of money. They’re ready to scale and grow. And it’s time to start kind of picking up the pace here at tapping into digital marketing. And they want to tap into that. So again, it doesn’t matter whether you’re new or you are like the best established expert in your space, whether you are a small business,
a midsize business, or even a large company, this episode is for you. And at the end of this episode, you’re going to know what a marketing funnel is. You’re going to know the components of a marketing funnel, and you’re going to understand how to set yours up. So I don’t care if you hire this out or you keep this in house.
I’m a big advocate that even the things you hire out, you have to understand the end result and how they generally should be done yourself before you can hire that position or that task out to somebody else. So you’re going to understand this here on the show. And here’s some statistics why a healthy and thriving marketing funnels are essential for your business. This comes from small business genius.net.
So first of all, 82% of customers feel more positive about a brand after reading your customized content. So they like you better when they read customized content that comes from you in 53% of businesses rely on creating customized content as part of their brand strategy. So it leaves us with two questions. Number one, how do you get the chance to get in front of your ideal audience and even share customized content and number two,
how do you get people to pay attention so that they can absorb your customized content and buy from you? And the answer to both of those questions is we build you a really awesome, but simple doesn’t have to be elaborate digital marketing funnel that generates the leads of your ideal audience that will become your ideal customers. And so that’s what we are diving into in today’s show.
All of the show notes can be found by visiting Sweetlife podcast.com forward slash one eight, seven. There’s going to be a lot of links in here and different bonuses. We always love to give you guys bonuses with our podcast episodes to make sure you’re cruising over to Sweetlife podcasts.com to get those. Okay, let’s go ahead and dive into building that component of your marketing funnel.<inaudible> Okay.
So let’s start out with the basics here. A marketing funnels, a series of online pages and actions that bring new users into your site so that you can capture their information and build a relationship with them for future sales. Should I say that again? I’ll say it one more time to be safe. If you’re like me, you’re probably driving your car and half listening because we’re also busy.
So let me just say it again for you. A marketing funnel is a series of online pages and actions, and I’ll explain what that means that bring new users into your site so that you can capture their information and have a chance to build a relationship with them so you can sell to them. So a sales funnel is this same type of structure, but when you’re sending somebody just to buy directly today,
we’re talking about building your first marketing funnel to generate leads as opposed to direct sales. And here are the steps to do that. Step. Number one, to build your first digital marketing funnel is to decide what you’ll give away for free to attract people, to give you their information. This is also called freemium business model, as a matter of fact,
that the recording of this tomorrow morning, and I’m speaking on a Kansas city business leaders summit and teaching how to use this business model. I mean, this is how companies aren’t even tapping into this very much yet. You guys it’s so important in my talk tomorrow, they’ve asked me to speak on the quote unquote freemium business model. So this is what we’re talking about here.
If that’s the terminology you’re familiar with, I call it a lead magnet because it magnetizes people to give you their information so you can generate the lead either way. Step one is to decide what your company is going to give away for free in exchange for a lead’s name and email address. And here’s some things I want you to know about this are very important because this has changed over the last couple of years,
your free thing you give away your freebie, a lead magnet should be of high value and low time. So we used to give away these things that, you know, could be 20 page white papers, or, you know, numerous different things that would give so much information. People don’t have time anymore. So we want to give somebody something of high value and low time.
This freebie should solve a problem for your ideal audience. And the freebie you’d give away should be a natural lead to help people decide if they need and want to buy your products or work with you, or be more involved with your services. So once you decide what this thing is, you need to give away for free, go ahead and create it.
Just start working on this first. This takes businesses a lot longer than they expect. I’ll be honest with you. So decide and determine what is that high value, low time free thing you’re going to give away. And again, you’re invited to join my free online business owners community. And in there is a course. It’s a video where I give you a ton of different ideas on what these free things can be from videos to quizzes,
to assessments, to, you know, we talk about even the basics of PDFs. So cruise over to sweet life, community.com and you’re welcome to join in there and access that training for free. So step number one is deciding what you’re going to give away in order to have it be of high value to generate the lead seven. Number two is actually building the landing page where you’re going to place the form for people to fill out,
to get your free thing. So you need, or the person on your team that does your pages needs to build a separate standalone landing page. The page needs to have a form in it, and it needs to be really basic. It doesn’t have to be elaborate. This isn’t a long sales page where you’re inviting somebody to join your $20,000 a year mastermind.
This is one page with a form on it for them to fill out, to get your really cool free thing. So keep it basic. And the purpose of this page is to only do one thing and that’s for people to fill out the form. So because of this, the page doesn’t have navigation on it. The page usually doesn’t have social media icons on it.
It is super simple. It’s literally a standalone page that doesn’t have anything else that any action can be taken on that page, except for filling out your form to get the free thing you promised. And then of course, make sure that you have great copywriting on there. That’s direct to the point about what they’re going to get, what are the benefits of sharing their information and what will they receive?
What’s your promise to them that they’re going to receive after they share their contact information with you? And so here’s just a pro tip when it comes to building landing pages, build this page on your own website, if at all possible. I know there are a lot of great services out there like lead pages and splash pages and all these other things whose purpose is to just be the house of these funnels,
just the lead page and the process of this funnel we’re talking about. But gold standard is to build this as a page within your own website. So your website generates the traffic. We want to keep them on your website. That is our best practice. Okay. It doesn’t mean those services. Aren’t good. They just, aren’t what I would call best practice in.
Step. Number three is to then build a thank you page. So after somebody is on the landing page and they fill out the form to get your cool free thing, the very next place they’re going to go to as a thank you page, the thank you page is the most missed opportunity in all marketing funnels. You know, you’ve filled out something before and you’ve gotten some for free and it’s just like this one white page pops up says,
thank you. Your information has been submitted. You know, click here to go back. That is a waste of somebody’s attention. They’ve just trusted you. They’ve given you their information. You need to build a thank you page. And on that, thank you page. You can have an intro video to who you are or who your company is. You can share the most important things you want.
These new leads to understand about your company. You can even have an immediate call to action there for people to buy from you or sign up for your service for schedule a complimentary consultation. There are so many things you can do and you need to do with the thank you page that companies are missing the boat on. So first we have the landing page with a form.
The next page you’re going to build as a thank you page and the people, once they fill out their form, they’re going to be redirected to this. Thank you page. It’s an awesome place for you to build a relationship and confirm to them. Hey, you did a really good job by giving us your name and email. And we don’t take that for granted because you and I both know the number of companies that take our names and email addresses for granted.
And immediately we unsubscribed from them. As soon as we get that first email, that’s where like, Oh, I was weak. I gave them my email, you know, something, something triggered me, but I wish I didn’t. You don’t want people doing that to you. So utilize a thank you page to actually say, Hey, thank you so much,
made a great decision. We’re not going to let you down. Thanks for being here in the meantime. You’re probably wondering, well, where the heck is a free thing, right? In the meantime in cyberspace, your free lead magnet asset that you created is being delivered to them in their email box. And here are a couple of reasons why we want it to send.
We want to send it to their email address. Number one, your email will probably show up in what’s called the promo or the social media folder in somebody’s Gmail inbox. We want your email to end up in a primary folder. We want to do what’s called white list, your email address. And so we need somebody to click on it so that your email service provider realizes that you do in fact,
want that email. And it will make sure that it’s showing that person emails that come from your business. Otherwise, if we give them the free thing immediately. So if we were to go from the landing page to immediately be directed to the digital delivery, whether it’s an ebook or a video series or whatever free thing you’ve given them, they never have to go check their inbox.
And what happens is the next time you send them an email, they could totally miss it cause they aren’t looking for it. So best practice is to have them go check their email to then either click on or download or access the free thing that you have given them. Okay. Now let’s kind of talk about this a little bit in a recap and high level.
So the recap overview of your very first marketing funnel, your funnel contains number one, a landing page where people fill out a form to get your freebie. Number two, a thank you page where they can buy a map by now see more of who you are, understand you become more familiar with your brand and it includes your lead magnet being sent to them by email,
of course it includes the asset itself. So the free thing, whether again, that’s a PDF or a video series or quiz or whatever it is that you’re giving away for free. So you have to build the asset first. That was the first thing we talked about. It’s important to build the free thing you’re giving away. So you know, the correct copywriting for it.
And you know how to set that up on the landing page and communicate the end result they’re going to receive from the asset you’re delivering. And then you build your landing page, your thank you page and you connect your email marketing manager to deliver the asset automatically to their inbox within the first three minutes. So here’s some tech protests. So many people have tech questions.
My company has a division where we build parts of websites and funnels because this is like the number one thing that holds businesses up. So let me kind of pour into you a little bit here regarding some tech pro tips. Number one, like we talked about, try to build your landing page and your own website to generate S E O if you don’t know what SEO is,
it’s search engine optimization. That basically means that the more people are clicking on your website, the more Google is going to show your website to other people because they realize people like it really important. Number two, be sure to have your Facebook pixel installed in your website. Now we have Sarah tomes who is our Facebook and Instagram marketing expert. She’s on the show all the time.
So you can cruise back to our website@sweetlifepodcast.com and just simply search the word Facebook. And we have hosted shows in the past that teach you how to install your Facebook pixel on your website and all the things that are important about a Facebook pixel. But I wanted to make sure I’m mentioning it here and not leaving you hanging. We do have other episodes to speak directly towards Facebook pixel.
Please go back to the website, search the episodes because all the business trainings that other companies charge thousands for are literally sitting there like a gold mine in our past episodes. So I want to make sure you guys are using them. And then the last tech pro tip is that we really love Kajabi. I talk about Kajabi all the time on the show.
We interviewed the Kajabi founders three years ago on the show. We use Kajabi within our own marketing and funnel building systems. And we build Kajabi websites for clients. And the reason why we’ve done this, and I’ve been in business for 24 years and moving from all these other types of website platforms is because nothing builds a marketing pipeline with funnel blueprints that we have seen faster than Kajabi.
So we are partners, we’re affiliate partners with them and we share their information all the time on the show, not just because we know they’re going to help their business, but because we do use them for everything, all of our online courses, and even for websites and clients that don’t even have online courses, they have amazing front of the house website development.
So you can cruise over any time and start a free Kajabi trial by going to April beach.com forward slash Kajabi. That’s K a J a B I. So if you’re wondering, how do I do all these pages? And I don’t have the money to hire it out, I have to do it all myself. Do yourself a favor, just go practice and get a Kajabi trial.
I guarantee you, it will save you up to a year in time of online business development, sewing together, all these different other social media platforms. So that’s our show for today. Today, we talked about how to build your first digital marketing funnel. You heard what a digital marketing funnel is, how it’s used. Again, we’re not talking about a sales funnel because we’re not taking anybody’s money.
Instead in a digital marketing and funnel, you’re taking their name and email address for the opportunity, frankly, for the privilege of being able to email them, send them information and continue to connect with them, to build a relationship with them, to increase your company’s sales. It is a privilege as a business owner to have somebody share their contact information with you.
And we do that by creating a strategic digital marketing funnel that you can utilize in your business right now. I don’t care if you’re a large corporation. I don’t care if you’re a micro business, like my company with seven people in it, or if you’re a small business, you have up to a hundred employees, many companies are not utilizing this. This is the way to build authentic relationships with an audience so that you can continue to sell services.
And so in today’s show, you understand, and you talked about what a marketing funnel is, the components of a marketing funnel and how to set yours up. I hope you found this show incredibly informative. We have so many different resources for you, and I want to make sure that I’m sharing them with you again, that Kajabi free trial. You can tap into that any time as well as our community.
If you’d like to join the expert classes totally free, that teach you how to create your first asset to give away for free and the steps of setting up your first list, building marketing funnel, and you can find all of those links simply by going to Sweetlife podcast.com forward slash one 87. You’ll have to get the recap of the show, Angela, get the links to join us in the community and to set up the free Kajabi trial.
All right, you guys, next week, I am so excited because we have Alexa big war on here, and we are diving into how to publish your book to make sure that you are established as a leader in your space. It’s an awesome show. There’s so much information. So if you haven’t yet subscribed to the show, please click subscribe on your favorite podcast.
Listening software. We’re on Pandora now, of course on Spotify. And of course, for grateful to be a leading business podcast on Apple podcasts as well for over three and a half years. Thank you so much for tuning in and sharing this episode with your friends. And I will talk to you.

Episode 185: What Is A Landing Page and Why Do You Need One? – with April Beach

SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Episode Bonuses:

Join the SweetLife Entrepreneur & Business Community App (free for life when you join in July 2020)  Last call to get Free for life! 

Who This Episode is Great For:

Businesses who want to grow your list and increase leads using digital marketing. 

Summary:

In this show we’re diving into digital marketing with landing pages including the difference between a landing page and other pages on your website, what should be on a landing page to increase conversions, and why every company should have a landing page they know works! 
 
A landing page is a standalone web page, created specifically for a digital marketing campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Facebook, Instagram, LinkedIn, or where you market online. 

Highlights:

  1. The difference between a home page and a landing page
  2. How to use landing pages in your marketing 
  3. The anatomy of what to include in your landing page

Resources Mentioned:

For easy landing pages, built-in email marketing, and custom websites – TRY KAJABI FREE for 28 Days


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Full Show Transcript:

<inaudible> You’re listening to the suede life entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator, a probate. Hi everybody. And welcome to episode number 185 here on the Sweetlife entrepreneur and business podcast. We’re diving in more to digital marketing, and we talk about digital marketing a lot here on the show.
It’s one of our primary topics because it’s one of the most important strategies that small businesses and solo entrepreneurs need to know to leverage and use to grow your company. And so obviously it’s a hot topic and there’s so much, that’s always changing in digital marketing that many times on this show, we dive into a lot of advanced digital marketing strategies, but one of the most important things is coming back to the basics.
In some of these basics are the most common questions that we get when clients come to us, when they want to work with our company in order to grow their list, it’s really back to the nuts and bolts of what is a landing page and why do you need one? And so I thought it was time to do another podcast episode back to some digital marketing,
digital strategies and basics that every single company needs. And so all the show notes and everything I’m going to talk about detail here in this episode can be found by visiting Sweetlife podcast.com forward slash one 85. This is episode number 185 here on the show. And we thank you guys so much for being faithful listeners and sharing this show with your friends. Now,
this is who this particular episode is for. This is for you. If you want to grow your list of leads, you’re either a new business or an established business. And here’s what you can expect in this show. We’re diving into the digital marketing and landing page basics, including the difference between a landing page and other pages on your website. What should be on your landing page to increase conversions.
I’m actually going to break down the anatomy of a landing page for you and why every company should have a landing page that, you know, works. This is again, if you are a new startup one man show, or if you have 25, 30, 50 hundreds of employees, you need to have a landing page that, you know, works.
Now a landing page is a standalone webpage, but we’re talking about the differences and the power of landing pages in today’s episode. And at the end of this show, you’re going to know the difference between a homepage and a landing page, how to use a landing page in your marketing and the anatomy of exactly what to include on your landing page to increase your sales conversions.
And so excited to share this show with you today. And as a bonus, if you haven’t yet cruise over, join us in our new sweet life entrepreneur in business, online community app. This is a last chance for you to join that app and have a free for life membership. It’s actually our brand new customized community we’ve built. We ditched Facebook groups and I could not be happier to be honest.
And so cruise over and join us totally for free and dive in. We do a lot of personal coaching in that app, and it’s a great place for you to network and grow your business. You can join us for free over there by visiting sweet life, community.com and register. Join us for free for life. Okay, let’s go ahead and dive into today’s business training podcast.<inaudible> Okay.
On today’s show, we’re talking about what is a landing page and why do you need one? So a landing page, again, is a standalone webpage created specifically for a digital marketing campaign. It’s where your visitor lands. After they click on an email you’ve sent out or an ad that you may have run maybe from Facebook ads, Instagram, LinkedIn, or just Google ad words.
And it’s a landing page that has only one job. The job of this page is to increase the rate of conversions from a prospect to an actual lead on your website so that you can market to them after that. So the whole entire purpose of a landing page is to collect someone’s contact information. And so I’m going to dive into today exactly how to do this and build this page to magically,
make this happen. So inside this show, we’re going to dive into all these digital marketing tactics that a lot of digital marketers know, but you don’t have to be a marketing expert to know this. As a matter of fact, as a business owner, it’s your job to know digital marketing basics like this, and then you can delegate it to somebody that totally loves to do this stuff,
which frankly I don’t. And I know you probably don’t either, but many businesses, when you start up, you got to do this on your own. And so I’m going to make sure you have the tools here in this show so that you can build successful landing pages that convert. So we’re going to dive in and break this up into three parts today.
We’re going to talk in part one, I’m going to break down the difference between a homepage and a landing page. In part two, I’m going to share how to use a landing page in your marketing. And in part three, I’m going to share with you the anatomy of what should be on your landing page. And then I’m also going to share some insider secrets about some really cool things about landing pages too,
that are going to be really helpful for you to know, and is an added bonus to this show. We love Kajabi. We use Kajabi for landing pages, so you can actually create a 28 day free Kajabi trial just by cruising over to April beach.com forward slash Kajabi at any time when you’re listening to this and sign up for a free 28 day trial with them so that you can build really super easy landing pages,
but let’s go ahead and dive in here to the actual strategy of doing it. All right. Cool. Okay. So part one, the difference between a homepage and a landing page. So typical web pages on your site, they have a lot of goals. There’s a lot of things to do. When somebody lands on your actual website and your website is going to tell them a story,
it’s going to introduce them to your company. It could give a list of your services. When somebody lands on a regular webpage, they’re going to see a bunch of other things going on your navigation, your foot or menu. So all the way across the top, the pages on your website, which are typically your homepage about your company, you might have a blog or articles.
You might have a services page and a contact page. People are going to see all these different things to do on your actual website page. And they expect that. And the reason why a landing page is different is because a landing page is designed with one goal in mind. And that goal is to convert prospects into leads. So when somebody lands on a regular webpage,
it can be slightly overwhelming, which we’ve recorded many podcast episodes here on the show. You can search it in our website about actually how to build high converting website pages, but there’s still many options with a landing page. It only has one goal. And that one job of that landing page is to convert prospects into leads. And so we do this on a landing page by giving them only one thing they can do a landing page,
doesn’t have a menu, it doesn’t have the footer menu. It doesn’t have all these cool different places. They could click a landing page only has one call to action. Only one thing they can do. Only one place. They can click only one thing for them to focus on. And it only has one message. It’s only about the execution of the one thing that you promised to them.
They’d get by going to that page, which we’re going to talk about that in a second and how to use it in your marketing, but the difference between a regular webpage and a landing pages, there is no navigation on the landing page. There are not a million different distractions that somebody can do. There is one very simple form for them to fill out and they’re either want to stay there and give you their contact information and receive what you are promising them or they don’t.
That is it. Okay. So that’s the difference between a regular website page and a landing page, some landing pages, you can scroll down a bit and we’re going to talk about the anatomy and what can be built on this page and a lot of great landing pages. It doesn’t even scroll what we call below the fold. Basically. There’s no place to scroll down to.
The only thing somebody sees is above what that is, is the fold on their computer, but landing pages can also convert really well when they are somewhat longer, not super long. You’re not trying to sell them a huge online program or trip to Disney world just a little bit longer. And again, we’ll dive into that here in part three. So to summarize the difference between a home page and a landing page is a landing page has zero navigation and only one call to action.
Okay. Heart to how to use a landing page in your marketing. So we use landing pages to give away something for free in exchange for a lead’s name, their email address, and maybe a little bit of other contact information, these assets, that thing you give away for free, they’re called lead magnets and rightfully so they magnetize leads to your business.
So it’s gotta be something awesome and great. You’re giving them away. You’re giving away for free in order to attract this lead to this landing page. And examples of lead magnets are PDFs, newsletter, signups documents, videos, tips, blueprints, and we have literally dozens of podcast episodes recorded on how to create good lead magnets and amazing assets. I’m not going to dive into that on today’s show.
So again, if you want to learn how to create great free assets bruise over to Sweetlife podcast.com and you can search all of our episodes for those free and amazing business trainings, but for the point of what we’re talking about here, we’re talking about how to use a landing page. We use the landing page in order to gather the lead in exchange for the asset,
the lead magnet you are giving away for free, and there are multiple different ways to actually use this landing page in your marketing. You can run ads to this landing page. You can hyperlink the link to this landing page from different assets. So you could have a QR code where somebody is going to scan. You could hand out a flyer and have a pretty link,
which we’ll talk about that in a minute or a clear link to your landing page that you want somebody to go to. So you can hyperlink to this page from another asset or a document you can link to your landing page in your social media header. So, great example of this is putting the link directly to your landing page in your Instagram business bio,
rather than sending somebody to your huge whole website, where they can, might get a little overwhelmed and lost. We know a lot of companies, and we’ve worked with a lot of companies with a strategy of putting the link to only your landing page and your Instagram business bio header for the one purpose of generating that lead, especially if you were using it in social media posts.
So if you’re putting out videos and you’re doing social media posts, particularly for Instagram, and you’re saying, go click on the link in our biography. Then you want to make sure that link in your biography is in fact, leading back to where you promise them to where they can get this really cool asset. So again, it’s great to use this link to this landing page in your Instagram or your other social media headers.
You can also use the link to this landing page and share it in email marketing. So if you’re sending out a blast email, maybe to people that are already on your email list, but you want to give them something else, or you want to gauge an interest for a new product or a new service you have, or maybe create a wait list for something you’re about to sell in the future.
You can create an email and send a link to a new landing page to those people on your list. A landing page is also really important to make sure you have, if you’re doing any events. So if you’re doing trade shows, if you’re at sporting events, if you are out and about, you want to make sure that you have a signup that’s available at your table or your booth,
that links directly to your landing page, not your whole entire webpage, because people are super busy using it just to directly link people to a landing page where they can very quickly follow their name and email address is a really important marketing strategy for you to grow your list from your hard work of being at that event. And then lastly, you also can use your landing pages in your marketing when you are speaking on stages or on podcasts or on interviews.
So if you were getting interviewed on this show, and I’m sure you’ve heard many guests here on this show before, and I’ll ask them so and so, where can people find you and where can people get what you’ve promised? You’re going to give them for free. They’re going to say the link to a landing page, not their whole entire website, because they want to capture your information to build a relationship with you.
So again, how to use landing pages in your marketing can be running ads to your landing page hyperlinking from established documents you have using your landing page link in the URL of your social media header in email marketing in social media posts, lead generation out events and speaking on stages podcasts or on interviews. Okay. Are you still with me? All right. Again,
all of the show notes and everything we’re talking about for this episode and the whole transcription of this episode is found by visiting Sweetlife podcast.com forward slash one 85. So if you want to take notes and you’re on the go and you can’t just remember episode number 185, and you can get all of this over at our podcast website, okay. Now part three,
the anatomy of a landing page. This is actually what you should have on your landing page so that it converts really well. So the very first thing is you need to have a headline. This is a unique selling hook, and it’s the takeaway of what you’ve promised them. This is usually a catchy statement, but it also has to align with whatever marketing you use to get them there.
So if you told somebody, Hey, come over here and you can sign up to get a free bottle of water, but then they landed on this page and in you’re selling them sunscreen, it doesn’t connect, right? So make sure that the headline aligns with whatever marketing you’re doing to get them there. So it should be a super awesome hook. Yes,
I want to be on this page and they should actually be able to read your headline and just know right then that they want to give you their information. But beyond your headline, you should also have also include supporting copy. So this is usually a short paragraph or bullets to give extra information, including the benefits of what they’re about to get takeaways, maybe a small list of deliverables,
and basically what they can expect from giving you their information, because their information is very private. People are not apt just to throw around their email address anymore. Like they used to be. So you better be clear about why on earth. They should give you this. And you do that in the headline and in supporting copy. The third thing that should be on your landing page is telling a visual story.
So this can be done by sharing an image or a few different images or a video. So a short video is usually best, but here’s the deal you really need to get to the point. Now a year from now, I could be recording this same episode in the strategies might be different, but right now at the recording of this it’s summertime 2020.
If you’re going to put a video on your landing page, it’s gotta be short and to the point, and it has to back up what your headline says and what your supporting copy says. People do not have time, and they’re not going to sit there and watch a whole long video to decide whether or not they want to give you their name and email address.
But if you don’t want to do a video images work really, really well too. So make sure that the image tells a story about why they’re there or what they can expect from receiving the free thing that you’re giving them that lead magnet. You’re giving them an exchange for their name and email address. So that is number three, make sure your landing page tells a visual story.
Number four, and probably one of the most important things on this page. Now we’re talking about that one form. Your landing page has one call to action. This is one form. One thing for them to do one little place for them to fill out. There are no distractions. There are no menus. There is no navigation anywhere on this page.
You can have a copyright at the bottom of the page and based on what your industry says, have a terms and privacy policy on the footer of your page, but we’re not directing somebody to your blog or even your social media handles. We want to keep them here on this page. So the important thing with this form is you don’t want to ask for too much.
So a lot of businesses I work with, they get really excited about this form. The owner will say, well, we can ask them this and in their troubles here and where are they located? And Hey, let’s get their phone number too. That does not usually work 90% of the time. That is not going to work. Obviously, every industry is a little bit different,
but in the case that we’re talking about using this landing page and social media and digital marketing strategies, that’s usually not going to work. Okay. You want to not get totally overzealous and you don’t want to. I asked too many questions. You get to do that later. You get to build a relationship and find out more about your audience later. Right now,
the number one goal is to get their name and their email address. So you even have a chance to build a relationship with them and ask them more questions. If you asked too much upfront, it usually turns people away. And they’re like, there is no way I’m giving this strange company, all of this personal data on me, in some cases with some landing pages.
Now, a lot of companies are even avoiding asking their first name. They’re just asking for an email address. I still really think it’s important to ask somebody’s name because we need their name for you to have a relationship with them. That is a much more personal relationship in the future. But I will say that less is better on this particular landing page.
And then a fifth option of what you can add to this page is social proof. So this would be, these are comments from other clients that you’ve worked with before. People who have used your products, maybe photographs of other people who have used your product or you working face to face or in any other way with other customers that are happy. Social proof goes a really,
really long way. You know, every company is out there saying, Hey, we’re rad. We’re so great. We’re maybe even the best, buy my thing or get my free app set that I want to give you, but nothing confirms you’re good at what you do. Like having somebody else show and tell a new audience. And so having social proof on this landing page is a very important thing.
If you’re new in business and you don’t have that yet. No worries. It will come. So in summary, part three, the anatomy of your landing page, you need to have your headline is number one, your supporting copy is number two. Number three is your visual story. So what story are you telling through video and or photography? Number four is your one call to action form.
That’s it? One thing that you want them to do? The one action you want them to take when they visit this page, make it clear and simple, easy, and number five is social proof. And so this is the summary of what a landing page is and how to use it in your business. How to use it for digital marketing on today’s show.
We talked about the difference between a homepage or general website pages and a landing page. We talked about how to use a landing page in your marketing. And now, you know, if you didn’t before the anatomy of what is on a high converting landing page, and here’s a few here are, if you tool other things, I just wanted to share with you guys too.
So number one, if you have your Facebook pixel installed on your website correctly, and if you’re a listener to this show, then you should have that done. If you do not have that done, then again, go back to our podcast website and Google Facebook trainings and teach you how to do it here on the show. But if you have your Facebook pixel correctly installed on your website or the place where you’re building your landing page,
if it’s not included in your website and a visitor does not complete your form, say they land on your landing page, but they’re like, yeah, no, I don’t really think, I feel like giving April my email today. No worries. Because that Facebook pixel is installed. You can really target that viewer through future Facebook and Instagram ads or LinkedIn ads,
whatever type of ads you are running, as long as you have that pixel installed on this page. So that’s cool thing. Number one. All right. So don’t totally panic. If you aren’t converting, getting somebody to land on your page is also great and gives you huge leverage from a marketing digital marketing standpoint. Number two, one landing page done well can and should be used for future campaigns and generating ongoing leads.
So when you, as an entrepreneur, as a business owner, create one lead magnet that works really well, that you know is always going to generate you new leads. That’s our goal. You want to have one awesome rocking lead magnet. You might want to have 50 of them. That’s fine, but you can’t even have two, three, four or five until we do have one that we know is awesome.
And it’s doing the job by generating leads for you. So we start with one really good one. That’s the cornerstone of lead generation for you. When you do that, you only have to build this landing page once and you can run ongoing ads to it. So although it might seem like a bit of work to get this set up, and frankly it is,
even if you’re doing it on your own or subcontract in and out, it’s a bit of heavy lifting on a tech side to learn all this. But once you do this once, and once you have it in place, once you really shouldn’t have to do it again anytime soon. So that’s cool thing to note number two, and then cool thing to note.
Number three is when you get this link to your landing page, it’s probably going to be long and ugly. And based on where you build your website, you might, or you might not be able to actually edit that link. If you cannot edit that link, then I highly recommend you create what’s called a pretty link or a tiny URL or something that you can share.
So when you tell somebody verbally the name of your link, it’s memorable. So let me give you an example of this. We have a landing page, which I shared with you as a bonus in the beginning of this episode for you to go try out our very cool partner website host called Kajabi and get a 28 day free trial. We love Kajabi by the way.
And it’s our number one, go to that. We refer businesses to, to build amazing websites and landing pages, which is why we recommend them. And we use them ourselves. But if I were to say this link of where to go get it, it’s terrible, right? I can’t even regurgitate it now or even remember what the heck it is,
right? So we created what’s called a short, customized, or pretty link. And then we forwarded the short, customized, or pretty link to the ugly ass landing page link. And we did this through our own website. So the link I’m going to tell you to go to is April beach.com forward slash Kajabi. It’s K a J a B I super simple.
You’ll remember April beach.com forward slash Kajabi to go try out this great landing and webpage resource. That’s what I mean by creating a pretty link. For example, if I was up on a stage and talking about how to set up landing pages, I would go on that stage and I would say, Hey, and by the way, you can go to April beach.com
forward slash Kajabi to sign up for this free trial. It’s an easy thing to say verbally that people remember. So cool thing. Number three is make sure that you create a shortened easy to say, easy to remember link and have it redirect to your ugly ass landing page link, because that’s really going to help you be able to increase conversions from anywhere.
And it’s going to help people remember what your link is. If they didn’t have a chance to go to it, or they didn’t have a chance to write it down. So I just wanted to give you kind of those other insider tips when it comes to landing pages and here’s the deal. The summary of this whole show is digital marketing can be done on a huge scale.
It can be done on a small scale, but the first step in digital marketing is building this landing page and doing it well, I don’t care if you are a one man show, or if you have hundreds of employees, the best way to generate leads for your business so that you can build a relationship with them so that you can sell your services or products down the road is by building a great converting landing page.
That’s super simple and only has one call to action. And the best place to build this page is in your own website. So that each time you run a marketing campaign to it, and all of your hard work from social media posting and all of your marketing outreach is converting people back to your website, even though you don’t necessarily have the navigation on the page,
your still able to track the visitors to your site. There are a lot of different softwares out there that work really well, that just build landing pages. Our recommendation as a company is best practice is to have your landing pages built on your own website. And the easiest way to do that is building it through a website platform like to Jabi. And that’s why we recommend them and use them ourselves.
All right, you guys, I hope you found this incredibly beneficial. If you haven’t yet, we would really love for you to leave a review. It helps other listeners find this business training show that frankly, a lot of business strategists and companies charge thousands of dollars for the cumulative business trainings that I deliver and the experts that we are just so privileged to have on the show deliver for you as well.
So we really appreciate you listening again. All of the show notes can be found by visiting Sweetlife podcast.com forward slash one 85. You can try to build your landing page on your own through the 28 day trial@kajabibyvisitingaprilbeach.com forward slash Kajabi, and you are invited to join our exclusive online community app by visiting Sweetlife community.com. See there, I just gave you three very clear examples of pretty links that go to landing pages.
All right, you guys hope you’re having an awesome day and I will speak to you again next week. Thanks for being the listener here. Bye. For now

Episode 176: LinkedIn Ads: How To Get Started – April Beach and AJ Wilcox

AJ Wilcox SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Episode Bonuses:

Grow Your Business Online

Who This Episode is Great For:

New and established businesses who want to learn if LinkedIn is the right platform to reach your ideal audience. 

Summary:

You’ve been thinking about advertising on LinkedIn but you’re not sure where to start, or if it’s a wise choice for your business. LinkedIn is a powerful ad platform, but it’s unlike others and you need to be sure you’re spending your marketing money for the ROI you expect. 
 
In this episode my friend and LinkedIn Ads Expert, AJ Wilcox, founder of B2Linked.com covers what types of companies benefit from LinkedIn Ads, the 3 components of successful ad strategies and basic steps to get started. You’ll leave knowing if LinkedIn is the right platform for your business and what types of ads you can start running now.

Highlights:

  1. Decide if your company should be advertising on LinkedIn
  2. Learn how LinkedIn ads work
  3. Know the 3 components of a profitable LinkedIn Ad strategy 

Resources Mentioned:

 
 
 
 
 
 
 


SweetLife Podcast™ Love:

Are you subscribed? If not, there’s a chance you could be missing out on some bonuses and extra show tools.  Click here to be sure you’re in the loop.  Do you love the show? If so, I’d love it if you left me a review on iTunes. This helps others find the show and get business help. I also call out reviews live on the show to share your business with the world. Simply click here and select “Ratings and Reviews” and “Write a Review”. Thank you so much ❤︎

Need faster business growth?

Schedule a complimentary business triage call here.


Full Show Transcript:

You’re listening to the suede life entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business, mental and entrepreneur activator a probate. Hey Darren, welcome back to the Sweetlife entrepreneur in business podcast. This is episode number 176 and I’m April leech if we don’t know each other yet. I’m a business development strategist for companies who are looking to launch and scale online and develop online programs,
offers and services to increase your profit and everything we talk about on the show is giving you tools and strategies that you can take to the bank is a matter of fact. If this is your first time here, you will soon know that the business trainings we deliver here on this podcast, a lot of coaches and consulting firms charge thousands of dollars for, so it’s all for you.
It’s our mission in order to grow small businesses and it’s our commitment to do this week after week. So thank you for joining us today on the show is part one of a two part series and I’ve invited my friend AIJ Wilcox to come back and chat with us on this show. We’re talking to those of you guys who have businesses and you want to learn if LinkedIn is a right platform to reach your ideal audience.
So you might’ve been thinking about advertising on LinkedIn, but you’re not sure where to start or if that’s even the right platform for you to advertise in. You know LinkedIn is a really powerful ad platform, but what you’ll learn in this episode is there a lot of businesses that are showing up and putting money into LinkedIn that it’s not really the right fit for you.
And then there are other companies who are showing up in you don’t have the ad strategy or you might’ve been actually spending your money incorrectly on the wrong type of ads. So this is part one of a two part series where Aja and I are diving into, you know who should be on LinkedIn. And at the end of this episode you are going to decide if your company should be advertising on LinkedIn.
You’re going to know how LinkedIn ads work and you’re going to know the three components have a profitable LinkedIn ads strategy. So without further ado, let’s go ahead and bring AGA onto the show and everything we’re talking about can be found@sweetlifepodcast.com forward slash one seven six All right, here we go, you guys. This is episode number 176 and I am so excited because my friend AIJ Wilcox is here with me now.
AAJ has been a guest on this show. It’s been about two years. I hunted him down because I wanted to know more about LinkedIn ads, but the honest truth is I have done nothing with the strategies he me because our business, our ad dollar was focused on Facebook and Instagram. But the truth of the matter is is you know we’re a business to business company and we need to be advertising on LinkedIn.
And so I had to hunt him down again and say, Hey, listen my friend, I need to know where to get started again. And I have so many clients that I believe need to be putting their marketing money into LinkedIn ads and we don’t even know where to start. So who do we call our Ghostbusters friend J Wilcox. So Aja, thank you so much for being back on the show.
Um, reintroduce yourself to our audience so they know who you are. Sure thing. April, I’m excited to be back. Name as a, you know, a J Wilcox. I run an ad agency called B to linked.com and we are a very small, there’s only eight of us, but we’re an agency that specializes only in advertising on LinkedIn. So we go crazy deep.
Everything from teaching people how to run their own accounts, consulting, training, all the way to managing the accounts or are you to get your best performance from the buck. Because as we know from the last episode, LinkedIn ads are incredibly expensive. And so any mistake you make or any learning curve you go through, it has to be financial consequences we’ll say.
So working with a team who understands what works and what doesn’t and kind of cut through all that has been really good for our clients. So that’s what we do. And uh, I think we’ve grown a little bit since we talked last. I think when we talked before we only had two people on the team. I think you have to, yeah,
I’ve seen you all over the place. I think when we talked your kids were little in the background, which they’re probably still a little way littler than mine and you are just like, yes. You know, we’re getting started with this. And even when we talked though, even with just two of you, you were telling me how your agency was handling huge ad accounts for people on LinkedIn with like crazy results.
So let’s kind of start there with just answering the question. Who right now should be advertising on LinkedIn? Yeah. So I think there are three categories of companies that I think are a really good fit. So the first is if you’re doing lead generation of any kind with a high lifetime value, and so in my mind, that’s when you close a customer.
If they’re going to be worth $15,000 or more to you, then it’s pretty much a no brainer. So that’s B2B or even there’s some B to C lead gen that can get in that arena. But most of what we do is B to B. The next is higher education. Things like MBA programs who are recruiting the educational targeting that LinkedIn gives us is really good for those kinds of folks.
And then finally, as you’d imagine with LinkedIn recruiting works really well, just white collar hiring someone. So if you’re looking for a new sales manager, you can target people who already have the title of sales manager in your area and ask them if they’d be interested in applying it if you look interesting to them. And those are the three categories that make a lot of sense on LinkedIn.
Okay. So now that you’ve answered that, I feel like I need to take us a little bit of a step backwards. Is LinkedIn still this place where it’s ideal to use this platform to find a job more of like an online resume platform? Or are we finally starting to see a change in LinkedIn to become more of a social platform? You know,
why are people on LinkedIn? Yeah. If you would’ve asked me before 2014 I would have told you, yep, it’s a job searching platform, but since then, you know, you log in and there’s a newsfeed and then for entrepreneurs like you and me, we love the organic newsfeed because it’s so easy for our content to go viral. We’re able to reach people in the right mindset in ways that you just never could on Facebook or Instagram where competition’s higher.
Right. So yeah, it’s a fantastic platform for communicating right now. Not everyone has adopted and figured that out, but I think that is good for those of us who are ahead of the curve. Yeah, for sure. And I know that’s something we’re diving into more as a company and that’s a whole nother show is chatting about that. So let’s kind of get back to B to B,
diving into client or I should say business type number one. So high value ROI. And so that brings us back to the next question of how do you even get started with LinkedIn ads? Is this something that if somebody says, Hey listen, I have a program or I have a product that I want to sell to this company, this corporation, and I want this corporation to be a longterm client of mine.
Is this the ideal type of business that should be diving into LinkedIn? Yeah. So when you start thinking about like even before you decide which platform you want to go after, I keep an acronym in my mind called ammo ammo. And it’s the three things you need for any sort of social promotion. So the first is a is audience, the M is your message and the O is your offer.
So LinkedIn is so good at targeting the right audience if it’s in B2B specifically because we can target people by all kinds of great things, job titles, seniority, what groups, they’re members of skills, they have company size industry. All of that. So you have that in mind. If you know LinkedIn is a good fit for your audience, then you move on to the acronym letter at the end.
Oh, it’s the offering. We know if you put an ad up that just says, click here to talk to our sales rep, or click here for a demo or click here to buy something. You’re not giving anyone any reason to actually interact with your ad. No one will click. Or if they do, it’ll cost a lot per click. So you gotta have something that’s actually media and interesting so that they’ll have a reason to interact with you.
And then once you know what that, Oh, your offer is the message of what is actually being shown to the customer is really easy to figure out. You’re picking a couple lines of and an image, and once you have all three of those things, it’s really easy to go into the LinkedIn ads platform and build your first campaign and ads, but plan out your ammo beforehand.
Got it. I love that acronym. All right. And so when we’re talking about actually what type of ads do well on LinkedIn, we know for example, on Facebook it’s video, everybody wants video. Is LinkedIn the same? I mean, can we get the same click through rate or whatever LinkedIn calls it for a static image as we could with running a video ad?
Can we run video ads on LinkedIn? Yes. So LinkedIn does have video ads, but I don’t recommend them yet. They’re not quite the silver bullet on LinkedIn like they are on Facebook. And I think it’s mainly a pricing concern. On Facebook, you’ll pay one to 2 cents per person who watches at least three seconds of a video on LinkedIn, it’s 10 to 20 times that.
So we oftentimes see 10 15 20 cents per view, which is just quite frankly more than I think people should be paying. So if you have great video creative and you’ve tested on other platforms, absolutely bring it over to LinkedIn and test it. But I would say for your very first dipping your toe in the water of LinkedIn, start with a static image.
Make it as simple as possible. So that you can read the results. If video ad is kind of hard to troubleshoot, you don’t know if it was your ad copy that didn’t perform or the video or a combination of the two. But if it’s just a static image, you know, it was either your text or your image and if there’s a problem you can fix it very quickly and try it again.
Okay. Thank you for that. That is so interesting. Yeah, we’re getting a, you know, even most recently you and I recording this podcast here real time, it’s not prerecorded. More meeting. This one’s going to drop just in about nine days. So real time. As we’re speaking right now, our video ads on Facebook are at 1 cent.
I mean, they’ve never been cheaper, but you’re right, like the static image ads, you know, we’re seeing, you know, conversions, $2 $3 a conversion. And so we stopped doing those because I just think that’s ridiculous to pay. So good to know that that is a flip because I think for people that are getting started with ads, especially companies that are doing their own ads,
when we throw into them all these other techie things, they have to figure out like you got to do a dynamic video and maybe it should have some music in it and we need to put some text over the video. It just becomes so daunting. I think that entrepreneurs are so busy, they’re like, I’m out. I’m just not even doing that.
And those are the things that we’re telling them and they have to do on other ad platforms. So I love that LinkedIn isn’t that way yet. It’s much easier to get them started. So a question for you now about the static image. Does LinkedIn have rules about the images like Facebook does? For example, there can’t be so much text over an image.
Do people seem to be responding more to just an actual picture or is it a picture with texting? Graphics? Yes and no. So the issue here is that I like probably the rest of you absolutely hate the 20% rule. On Facebook. Yeah, the restriction that, Oh, you put too much text in your image. So Facebook’s not going to show it.
LinkedIn doesn’t have that. But what we find is time and time again in all of our testing is the more text we put in an image that we’re set performs. So I like the freedom that LinkedIn gives you. They’re not going to penalize you for it because we have found some instances where text on the image data improve performance. So definitely test. But I would say keep it in mind that the whole purpose of your image is just to get people to stop scrolling so that they will read your ad copy.
So don’t try to convert someone from the image, make sure the image is bright and colorful and contrasting so that they’ll stop and actually read your thoughtful ad copy that will convert. Okay. Thank you for that. Alright, so now let’s kind of switch back a little bit to my original questions about targeting. So many of our clients, many of our customers,
they have programs that they want to sell. They’re either coaches or service providers. Quite a few of them have corporate programs and so they’re trying to reach the internal champion of that. The one that says, Oh my gosh, look at this. That just came through from the Sweetlife company or whatever. I want to take this to my decision maker. And so one of the problems is finding that internal champion.
So when we’re talking about how to target ads on LinkedIn, like who to run the ads to, you mentioned we can break up ads by title and educational level. Talk to us about really how hyper-focused we can get with direct targeting to specific people to find either the champion or the decision maker that initiated the interest in a company or a program. Oh,
I love this question. So here’s what we can do. If you know the individual title or role that you’re trying to go after, then you can build a campaign targeting just people of that title and role in that company size, in that type of industry. And you can go all the way down to the minimum audience size of 300 so I like to use the example because it’s so easy to picture.
If you want to target just the CEOs of the fortune 500 you can do that. You can target job title of CEO at this list of 500 companies and you can hit them all the way down to an audience size of just 300 so I like to kind of break an audience up into two different levels. There’s the person who’s actually feeling the pain. Then you have maybe the influence,
maybe not the influencers, maybe the actual signers, the decision makers, and depending on what stage of that process you’re trying hit, you could target one or the other or both at the same time. So if I’m going after marketers, for instance, because I am a marketer, I think like this, if I’m selling a an advertising tool, I might show an ad to the individual contributor level,
the person who’s actually pulling the buttons and turning the switches. I guess you can’t really turn a switch, but you get the idea. Yeah, I can target them with an ad about, Hey, wouldn’t this make your life easier if you could do this faster and more accurately? And then I might target more of like the manager and above or director and above maybe just the VP level with messages like save money by your employees,
being more, uh, more efficient at building ads quicker. And you have that freedom because you can break them up into two different camps or five different camps if you want and show them all different creative messaging. Yeah, so smart. Okay, next question. Can we geotarget ads? So if I only want to run ads here in Colorado, can I do that on LinkedIn?
Yes, you can. So up until about three months ago, LinkedIn’s GOs were really limited. They were only like Metro areas. So for instance, in Colorado you might have like Denver Metro and you’re like, Oh, well what about just like a specific zip code? You couldn’t do it. But since then LinkedIn has integrated their geo targeting with the being Microsoft data.
Very cool. Yes. If you’ve ever used Bing ads, it’s a great platform. Rivals, Google ads. And about every way you can think of. And it’s half the cost. So they’ve merged those data sets. So now you as a marketer, you can target all the way down to an individual city level. We’re not zip code, we’re not radius yet like you can do on Facebook and Google,
but it’s a lot more specific. Okay, I have a million questions for you. Ha. You’re my favorite. My favorite person right now. Okay. So when we’re actually for those people that are listening, we’re actually going to break this podcast episode into two because we know you guys are short on time and so we’re going to have to really short,
hard-hitting full of information episodes for you. So when you’re listening to now 176 and next week’s episode one 77 and next week’s episode, I want to talk about ad spend budget strategy. Wrapping up here, we’ve talked about a lot of things. So we, you have mentioned the three types of businesses that are really great candidates to advertise on LinkedIn. The first one you said B2B,
so lead generation for high lifetime value. So if what they’re selling is over 15,000 lifetime or greater, you also said higher education MBA. So let’s kind of jam on that for a little bit. What type of businesses would fall into that category? The higher education? Yeah. Are you actually talking about institutions advertising or people who want to reach individuals connected institutions?
I just don’t know that I’m understanding that correctly. Oh, I gotcha. Yeah. At the institution itself. So you imagine like a local university to you who they have an MBA program that they’d like to fill up with students. LinkedIn would let you target and obviously customize for your own organization, but you can say, I want to target anyone who has a bachelor’s but doesn’t yet have a master’s or PhD who got their degree in English or journalism and has at least five years of experience in the workforce.
Oh, wow. Yeah, I can see how powerful that, that would be. A hundred percent. Okay. And then, um, along those same lines, there are many companies that are educational platforms. So, you know, we talk about the knowledge commerce industry. You and I were both in that industry. You know, sharing knowledge, teaching individuals how to up their game,
increase their skills. So could this also apply to platforms, online platforms and online companies that are teaching skills to individuals who also then need to target or want to target people who are already at a certain educational level who might not be, you know, an official institution. Oh, for sure. Yeah. And the targeting on LinkedIn is so great for so many people.
What it usually comes down to though is the cost. Yeah. Because last time we talked, I think the average cost per click on LinkedIn was six to $9. It’s now eight to 11 because you know, increased competition over time. Interesting. Okay. So it’s going up. Okay. Yeah. And I want to talk about that more in the next show too.
Okay. So, um, and then the third person obviously is recruiting, hiring. That’s an easy no brainer. So those are the three types of businesses that are really ideal to advertise on LinkedIn. We dove into your acronym, your audience message, offer your ammo acronym and making sure that as a business you have all of those nailed down before you start your ad campaign.
You talked about the importance of having like simple ads, not these fancy video ads, simple ads with images that are thumb stopping images with. Great copy. Before we kind of wrap up here, because I literally, I have so many questions for your age and I just appreciate you so much, so much being on the show and just allowing me to ask my completely uneducated LinkedIn advertising questions to you and I know there are so many people like me that just want to know more and so I’m thrilled about this before somebody starts even thinking about advertising on LinkedIn.
And just to kind of wrap up this first episode, can you just explain to us what they really need to have set up in place as far as a profile or a company page? You know what I mean? I mean, so I know we have a, we just actually started our Sweetlife company page. I’ve had my LinkedIn personal profile for, I don’t even know as long as I could have had it,
you know, years over a decade for sure. What do you need to have in place before you can even dive into this or what do you recommend? Yes, excellent question. So there are four different ad formats that you can use on LinkedIn. The main ad format that shows up in the newsfeed, that’s the one that I recommend everyone start with.
That’s the only one that requires a company page to be associated with it. The rest, you can use any of them, not in your newsfeed types of ads without a page. But what’s so interesting to me is you don’t have to make sure your pages rockstar for your ads to perform well. The only things that people see from your company page in your ad are the company name,
the logo, and the number of followers. So as long as your number of followers is not like an embarrassingly low number like ours, I’m looking at mine right now, it has 732 followers and I might go, okay, I might try to get that up before I really start hitting for the fences or anything, but as long as you’re not embarrassed by that number,
you can show ads and the vast majority of people won’t ever come to your page to check out anything else you’ve shared or really anything else about your company. They’ll do what your ad is asking them to do, which is come to my landing page and fill out my form. So don’t sweat too much over what is on your company page. Just fill it out with the basics and make sure it doesn’t look embarrassing to you and then then your ads will perform as you create the ads.
Got it. Okay, so that means I shouldn’t be running ads probably yet from my company page because I think we have three followers. Yeah, your 700 is embarrassing them by three. Well, the nice thing is you can cheat a little bit because LinkedIn released about six months ago. The ability to invite your connections so every day you can go in and invite up to,
I think it’s 25 of your connections to follow your company page every day. Go in, invite 25 people that you know are great for your target audience or just good friends. Invite them and start padding that number over time and that way you wouldn’t be embarrassed about. That’s so funny. My assistant Kelly, she’s my assistant Kelly there. Let’s just add that to your daily job tests every day.
She’s literally rolling her eyes right now while she listens to this show. She’s like, great, thanks April, but what? What I’m hearing is you don’t have to have a business page. You can still run LinkedIn ads without having a company page set up. Yup, yup. You can still run message ads which go to their inbox and on the desktop you can run both ad formats that are just hanging out over in the right rail.
One’s called text ads and one’s called dynamic ads, but you probably will want a page four, the main ad format just because it’s the best ad format for most people, but you could theoretically without, Okay. Yeah, for sure. I want to type for many more questions about that in the next show. And then just the profile in general, like a general everybody’s general LinkedIn profile.
You said few people actually come to either check out the company or the actual profile of the person running the ad, so it doesn’t seem like we have to have this rockstar profile in place either. So somebody who’s relatively new to LinkedIn or who’s really never taken the time to grow their LinkedIn connection could from what you’re saying is is correct. Do real well with ads,
just basically because that doesn’t seem to be a deciding factor on how the ads convert. Yes, and in addition to that, you can’t actually even link to the profile of the person creating the ads. So quite often we’ll have a client who they personally don’t have a profile and so to work together they set one up and it’s bare bones, I mean no picture,
barely their name, but we can still run ads for them because their company page is okay or even run some of those other ad formats that don’t require the page. So yeah, don’t let that stuff stop you from being able to run ads. Awesome. Thank you so much AIJ for being here. This is sweet life business podcast, episode number 176 all of the show notes can be found by visiting Sweetlife podcast.com
forward slash one 76 and for you guys to connect with AIG AIG, tell people where they can find you if they already know they want to dive into this. They don’t want to deal with figuring this out on their own as much information as we’re giving them here. It isn’t like having you hold their hand. Where can everybody find you? Awesome. Well,
because you are all listening to a podcast right now. I’m excited to announce. I actually just launched my own podcast about four months ago, so if you’re interested in going super deep into LinkedIn ads, just searching whatever podcast player you’re listening to right now, the LinkedIn ads show, and you’ll see a a bright chubby ginger point now yet or something. That’s how you’ll know it’s may and of course I’m really easy to find.
If you go to<inaudible> dot com our business website, if you fill out the form on any of those pages, you don’t go to a sales rep and you don’t get put into our newsletter. It just goes directly to my inbox and I’m not a sales guy, so feel free to reach out and I’m happy to email back and forth. Dude, you’re awesome.
Thank you so much, JJ. All right, you guys, thanks for listening. Screenshot this episode. If it helped you and uploaded to LinkedIn tag Aja, tag me in it. Let us know what you took away from this, what you benefited the most are white, you know what you learned. We really appreciate your feedback and sharing this show,
and we will talk to you again next week. Thanks for being here

Episode 142: 5 Steps of The Selling Staircase: What To Say, When To Say It, and Why You’ll Actually Love It – with Nikki Rausch

Nikki Rausch SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Get your FREE copy of Nikki Rausch’s e-Book, Closing the Sale: Three Secrets of Master Sellers!

Episode Highlights:
  1. The five steps of Nikki Rausch’s Selling Staircase.
  2. What to say when you get on a sales call.
  3. Whether or not you should provide any free coaching during your discovery calls.
Why This Episode Is Awesome:

If you’re uncomfortable selling to your people, you literally can’t afford to miss this episode.

Nikki Rausch is a seasoned sales guru with decades of experience behind her who has a passion for the art of authentic selling.

After 25 years selling to companies and organizations like The Bill and Melinda Gates Foundation, Hewlett Packard, and Nasa, Nikki decided to trade-in her road warrior status so that she could help entrepreneurs sell in a way that builds relationships and creates more connections, closed deals, and long-term clients.

As a sales coach, trainer, author, and speaker, Nikki transforms the misunderstood process of selling into techniques, tools, and tips that can be successfully incorporated into a process that you can replicate.

How to Take Action:
    1. Take the SweetLife Assessment to find out if this episode is meant for you and where you’re at with your business.
    2. Get your FREE copy of Nikki Rausch’s e-Book, Closing the Sale: Three Secrets of Master Sellers!
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Nikki Rausch’s Website

Nikki Rausch on Facebook

Nikki Rausch on LinkedIn

Nikki Rausch on Instagram

Nikki Rausch on YouTube

Nikki Rausch on Twitter

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

The SweetLife Entrepreneur Podcast | Episode #134: Increase 1-1 Clients With This 5 Step Discovery Call Formula

Episode 133: The Power Of Superfans: How to Create A Community Of Superfans Who Love And Follow You Forever – with Pat Flynn

Pat Flynn SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Pay Flynn’s Book | Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business

Episode Highlights:
  1. How the face of online marketing is going back to a grassroots relationship-building model.
  2. The four levels of Pat Flynn’s superfans pyramid.
  3. The struggle I’ve personally experienced with making connections recently in my own business and why Pat’s message resonates with me so deeply.
Why This Episode Is Awesome:

Online business is rapidly changing, and authentic relationship building is taking the lead.

That’s why I’ve brought the incredible Pat Flynn on the show to talk about how to create a deep connection with your audience and have people follow you faithfully.

Pat is a father, husband, and entrepreneur who lives and works in San Diego. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal Best-Selling author and host of the Smart Passive Income and Ask Pat podcasts; which have earned a combined total of over 60 million downloads!

Pat has won multiple awards and has been featured in publications such as The New York Times and Forbes. He’s also an adviser for ConvertKit, Leadpages, Teachable, and other companies in the digital marketing arena.

If you’ve been trying to build your followers, but the connection just isn’t there or if you’ve been trying to apply automation and funnels to your relationship building, this is an episode you can’t afford to miss.

How to Take Action:
    1. Grab your copy of Pay Flynn’s Book | Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business.
    2. Brainstorm some ways to implement Pat’s advice into how you build relationships with your followers.
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Pat Flynn’s Website

Pat Flynn’s Podcast | Smart Passive Income

Pat Flynn’s Podcast | Ask Pat

Keoni and Pat Flynn’s Podcast | All Of Your Beeswax

Pat Flynn’s Book | Will It Fly?: How to Test Your Next Business Idea So You Don’t Waste Your Time and Money

Pat Flynn on Twitter

Pat Flynn on Instagram

Burn The Picket Fence™

The SweetLife Entrepreneur Podcast | Episode #65: Doing Things That Don’t Scale – with John Lee Dumas

The SweetLife Entrepreneur Podcast | Episode #123: What Type Of Online Course Should You Launch? The Ins and Outs of Evergreen vs. Live

The SweetLife Entrepreneur Podcast | Episode #132: Break The Fake: How To Be Authentic and Transparent On Social Media To Grow Your Business – with Brian Fanzo

John Lee Dumas with Entrepreneurs on Fire

Amy Porterfield

Jay Abraham

ConvertKit

Leadpages

Teachable

Episode 128: How To Get Started With LinkedIn Ads – with AJ Wilcox

AJ Wilcox SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download: FREE LinkedIn Ads Startup Checklist

Episode Highlights:
  1. An explanation of who should be utilizing LinkedIn and their ads.
  2. A breakdown of the cost of running ads on LinkedIn and how to get started.
  3. Tips for using LinkedIn organically, including what you should and shouldn’t post and how often you should be posting.
Why This Episode Is Awesome:

A lot of people still see LinkedIn as an outdated platform for online resumes, but it really is the place to build genuine business relationships.

AJ Wilcox is a LinkedIn ads pro who founded b2linked.com; a LinkedIn ad-specific ad agency. As the official partners of LinkedIn, they manage some of the most sophisticated advertising accounts worldwide.

With most of its users logging in only once or twice a month, LinkedIn is a platform that can provide big rewards for minimal effort.

How to Take Action:
    1. Download: FREE LinkedIn Ads Startup Checklist
    2. Sign-up for a LinkedIn account, complete your profile, and then connect with me on there.
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

AJ Wilcox’s Website

AJ Wilcox on LinkedIn

April Beach on LinkedIn

The SweetLife Entrepreneur Podcast | Episode #90: What You Don’t Know About LinkedIn That Could Kill Your Personal Brand – with Viveka von Rosen

The SweetLife Entrepreneur Podcast | Episode #m Marketing Right Now – Part 1 – Sarah Tomes

The SweetLife Entrepreneur Podcast | Episode #126: What You Absolutely Must Know About Facebook And Instagram Marketing Right Now – Part 2 – Sarah Tomes

The SweetLife Entrepreneur Podcast | Episode #127: 4 Step Process for Messenger Marketing – with Chrys Tan

April Beach on Instagram

Episode 127: 4 Step Process for Messenger Marketing – with Chrys Tan

Chrys Tan SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Test Out Chrys Tan’s Messenger Bot

Episode Highlights:
  1. Four simple steps to utilizing a Facebook Messenger bot in your business.
  2. Why Facebook Messenger bots shouldn’t be the only marketing tool you use.
  3. Chrys’ tips for how you should be using a Facebook Messenger bot depending on whether you’re new in business or a little more established.
Why This Episode Is Awesome:

This week we’re continuing our Facebook ad strategy training by diving into Facebook Messenger bots.

Facebook Messenger bots are perfect if you’re intentionally trying to grow your list with authentic relationships.

Chrys Tan is the host of the Hack Your Online Business podcast and the founder of Chrys Media; a messenger marketing agency for online businesses.

Chrys has been featured in places like Buffer and Our Social Times and has spoken at events and conferences around the world.

If you’ve never used bot before or if you’ve been using one and you’re pretty sure you’re not using it to it’s fullest potential or as strategically as you could be, this is one episode you don’t want to miss.

How to Take Action:
    1. Test Out Chrys Tan’s Messenger Bot
    2. Test Out My Messenger Bot
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Chrys Tan’s Website

Chrys Tan’s Podcast | Hack Your Online Business

Chrys Tan on Facebook

Chrys Tan on Instagram

Mailchimp

ManyChat

April Beach on Instagram

SweetLife Entrepreneurs Facebook Community

Episode 126: What You Absolutely Must Know About Facebook And Instagram Marketing Right Now – Part 2 – Sarah Tomes

Sarah Tomes SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join Sarah and me in the free SweetLife Entrepreneurs Community

Episode Highlights:
  1. An explanation of exactly what the heck is going on with automated funnels.
  2. Why you need to connect with the right people instead of trying to appeal to the masses.
  3. The importance of video and how to utilize it across Facebook and Instagram.
Why This Episode Is Awesome:

Is the automated funnel dead?!

Facebook and Instagram marketing expert, Sarah Tomes, is back on the show for the second half of a two-part series and she’s going to answer this question for us.

This is an episode you don’t want to miss if you want to know what you can do to continue to grow your list with ideal people for your business; even if you don’t have an established business or audience yet.

How to Take Action:
    1. Join Sarah and me in the free SweetLife Entrepreneurs Community
    2. Post an Instagram story and tag me (@sweetlife_entrepreneur) and Sarah (@sarah_beth_tomes)
    3. Join the waitlist for my business mentorship and mastermind, The Committed.

Links Mentioned:

The SweetLife Entrepreneur Podcast | Episode #57: How to Increase Organic Reach Through Facebook – with Sarah Tomes

The SweetLife Entrepreneur Podcast | Episode #60: Overcome Video Fears & Master Facebook LIVE – with Sarah Tomes

The SweetLife Entrepreneur Podcast | Episode 125: What You Absolutely Must Know About Facebook And Instagram Marketing Right Now – Part 1 – Sarah Tomes

Bethenny Frankel on Instagram

Facebook Newsroom

Brene Brown

Brian Fanzo

Taki Moore

Episode 125: What You Absolutely Must Know About Facebook And Instagram Marketing Right Now – Part 1 – Sarah Tomes

Sarah Tomes SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join Sarah Tomes and me in the Committed Business Launch Membership

Episode Highlights:
  1. An explanation of what a sales funnel is and why the traditional funnel is no longer working.
  2. The factors to consider when assessing your current funnel to determine if it’s time to change it more of a relationship marketing approach.
  3. The importance of curating specific content so you attract the right audience.
Why This Episode Is Awesome:

Online marking is ever-changing and we need to regularly update our strategies accordingly.

That’s exactly why our in-house Facebook and Instagram marketing expert, Sarah Tomes, is back on the show for the first episode in a two-part series.

In this episode, Sarah explains exactly what you can do right now to make sure your Facebook and Instagram funnels are growing your list with the right people.

How to Take Action:
    1. Evaluate your current funnel to see if it’s converting at an appropriate rate or if it’s time to switch to a relationship marketing approach.
    2. Create specific content and begin providing it to your ideal audience without asking for anything in return.
    3. Join us in my business mentorship and mastermind, The Committed.

Links Mentioned:

The SweetLife Entrepreneur Podcast | Episode #57: How to Increase Organic Reach Through Facebook – with Sarah Tomes

The SweetLife Entrepreneur Podcast | Episode #60: Overcome Video Fears & Master Facebook LIVE – with Sarah Tomes

April Beach on Instagram

Infusionsoft

Episode 119: 3 Unknown Relationships That Will Grow Your Business

SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Donate $100 To Join The SweetLife Project – Online Business Building Course (100% of Proceeds Given To NonProfits)

Episode Highlights:
  1. The three key relationships you should have to make sure your business is growing in a healthy and profitable way.
  2. The negative impacts not having these three strong relationships will have on your business.
  3. How you can cultivate these three key relationships if you find they’re not as strong as they should be.
Why This Episode Is Awesome:

Even though entrepreneurship can feel lonely at times, it’s impossible to grow your business without relationships. That’s why this entire month has been devoted to various types of relationships and today’s episode is no different.

Whether you’re still in the planning phases of your business or you’ve been at it a while, there are key relationships that are critical in today’s world if you want to grow your business and I couldn’t go through relationship month without breaking them down for you.

How to Take Action:
    1. Donate $100 To Join The SweetLife Project – Online Business Building Course (100% of Proceeds Given To NonProfits).
    2. Evaluate your three key relationships and take the steps provided in the episode to improve any of the relationships that might be lacking.
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Burn the Picket Fence Release Date Notification List

The SweetLife Entrepreneur Podcast | Episode 116: How Passion, Sex and Intimacy In Your Marriage, Can Lead To Business Success – with Cheryl Fraser, PhD

The SweetLife Entrepreneur Podcast | Episode 117: Single Entrepreneurs Guide To Making More Money – with Andi Forness

The SweetLife Entrepreneur Podcast | Episode 118: Community Is The New Currency – with Jennifer Kroiss

45 Statistics on Millennial Spending Habits in 2019

Consumers are more likely to spend money on companies that care, a new study finds

1% for the Planet

Laird Hamilton and Julian Borra’s Book | Liferider: Heart, Body, Soul, and Life Beyond the Ocean

Episode 114: How To Get Press, Stand Out, And Become An Industry Influencer – with Selena Soo

Selena Soo SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Watch Selena Soo’s FREE Publicity Training:

From “Best-Kept Secret” to Industry Leader:
3 Publicity Secrets to Multiply Your Revenue, Reach More People, and Change the World

Episode Highlights:

  1. What publicity does for your business, no matter what phase you’re in.
  2. The struggles I experienced getting press during the beginning phase of my company.
  3. The importance of relationships and connecting with other people when it comes to getting publicity and growing your business.
Why This Episode Is Awesome:

In order to become the go-to expert or influencer in your space, you need publicity.

That’s where Selena Soo comes in …

Selena is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message.

Selena has helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and INC. and land interviews on popular podcasts and national TV.

Selena’s signature approach comes down to building powerful and long-lasting relationships with influencers in the media in a thoughtful, authentic way.

Many of Selena’s clients have become industry leaders with seven-figure businesses, raving fans, and hundreds of thousands of followers.

How to Take Action:
    1. Watch Selena Soo’s FREE 3-part video series, How to Crack the “Publicity Code” and Reach Millions
    2. Share this episode with someone who would benefit from having publicity for their business as well. Bonus points if you tag me and Selena on Instagram when you share it!
    3. Join me in my business mentorship and mastermind, The Committed.

[Tweet “In order to become the go-to expert or influencer in your space, you need publicity.”]

Links Mentioned:


Selena Soo’s Website

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

Episode 111: Simple Steps To Create The Systems You Need For Profit And Productivity – with Kate Erickson

Kate Erickson SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Take a listen to Kate’s entire podcast season on creating systems for your business.

Episode Highlights:
  1. Five simple, yet effective steps to create systems that build efficiency and profitability in your business.
  2. The three options you have for making the completion of a task more efficient.
  3. The importance of actually outlining the process for completing tasks.
Why This Episode Is Awesome:

Kate Erickson is a creator, engager, and implementer at Entrepreneurs On Fire, which is an award-winning podcast where John Lee Dumas interviews inspiring entrepreneurs every Monday and drops value bombs every Thursday. She is also the host of the podcast, Kate’s Take, and co-author of The Podcast Journal.

Kate is passionate about helping entrepreneurs create freedom in their business and life through developing systems and processes that can help their business scale and grow.

I’ve personally been learning from Kate for years and one of the things I love about her is her ability to break things down in a way that’s easy to understand and implement.

If you’ve been trying to build a business but you don’t have the systems in place to gain traction, Kate’s simple strategies are sure to help.

How to Take Action:
    1. Take a listen to Kate’s entire podcast season on creating systems for your business.
    2. Complete the five steps Kate listed in this episode and let me know on Instagram how they’ve helped you become more efficient and profitable.
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Entrepreneurs on Fire and Kate’s Take Podcasts

The Podcast Journal

Episode 87: Being Brave, Bold and Authentic to Connect with Your Tribe and Grow Your Online Business – with Amy Porterfield

 

Amy Porterfield SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | Podcast Addict | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Check Out Amy’s Free Webinar: The Ultimate List Building Catch-Up Plan

Episode Highlights:
  1. How Amy develops her own content and how she teaches others to create content to build their first online course.
  2. Amy’s advice on how long you should wait before creating your first online course.
  3. Why being vulnerable and transparent helps you connect with your tribe, and how Amy practices this in her own business.
Why This Episode Is Awesome:

Amy Porterfield has worked with mega-brands like Harley-Davidson motorcycles and peak performance coach, Tony Robbins; where she oversaw the content development team and collaborated on groundbreaking online marketing campaigns.

Amy inspires over 250,000 online entrepreneurs through her bestselling marketing courses, thriving social media community, and popular podcast; Online Marketing Made Easy.

Even though I’ve been creating online courses for a decade, it wasn’t until I connected with Amy two years ago that I finally streamlined my systems and lowered my “workload”.

Whether you’re just starting to launch your first online course, or you’re a course creation veteran like me, you’re going to learning from Amy.

How to Take Action:
  1. Check Out Amy’s Free Webinar: The Ultimate List Building Catch-Up Plan
  2. Take a listen to Amy’s Online Marketing Made Easy Podcast.
  3. Find out What Phase of the SweetLife Entrepreneur System You’re In

Links Mentioned:

Amy Porterfield’s Website

Online Marketing Made Easy | Episode #179: The Real Truth Why I Hate Video (Hint: It’s My Weight)

The SweetLife Entrepreneur Podcast | Episode #65: Doing Things That Don’t Scale – with John Lee Dumas

The SweetLife Entrepreneur Podcast on Instagram

Episode 79: How to Build an Online Business Without Fancy Funnels – with Marc Mawhinney

Take a free SweetLife Entrepreneur Self Assessment
Listen to the Podcast Here:

Want to Get New Clients Without Creating Complex Funnels?

Confession #1: I actually really like fancy funnels.

I think funnels are a very effective method of landing new clients.

However, I know not everyone feels the same way or has the money to put into Facebook ads that lead your potential clients to your funnels.

Confession #2: Unfortunately, I’m not the best at doing things the simple way; which is part of why I like funnels.

Fortunately, I know just the man to help explain a simple way you can grow your business without the need for complex funnels!

In This Episode:

Marc Mawhinney is a life-long entrepreneur who helps coaches get more clients without paid advertising.

His dry sense of humor had me laughing more than I have during an interview in a very long time.

I was also deeply able to relate to Marc’s “straight-shooter” approach to his business.

According to Marc, coaches over-complicate the concept of coaching and he’s here to bring some common sense back into it.

In this episode you’ll learn:
  1. How to grow your business organically through producing great content.
  2. How to produce great content consistently.
  3. Marc’s “straight-shooter” approach to how he runs his business and his incredibly successful Facebook community.

subscribe on itunes51iny-KaNzL


Resources Mentioned:

Marc Mawhinney’s Website

The Natural Born Coaches Podcast

The Marc Mawhinney Show

Marc Mawhinney’s Facebook Group: The Coaching Jungle

Marc Mawhinney’s Print Newsletter: The Secret Coach Club

The Marc Mawhinney Show | Episode #1: Not Everyone Should Be An Entrepreneur!

 

Serious about growing your business? Get the podcast delivered to your inbox every Monday – Sign up here.

LOVE IT? Please leave us an iTunes review. Here’s how!

Episode 42: Why A Marketing Funnel Is So Awesome – And How To Create One

Take a free SweetLife Entrepreneur Self Assessment
Listen to the Podcast Here:

Do You Know Why A Product or Marketing Funnel Is So Awesome?

You’ve probably heard of the term “sales funnel” but what about a product funnel?

If you’re in phase two (launching) or phase three (growing your online service or product offerings), you need to know what a product funnel is and why it’s so awesome. If you don’t, I’ve got you covered!

Why You Should Tune In?

Having a product funnel will save you time, clarify your sales process, and increase your sales when done correctly.

In short …

A product funnel is going to create your online selling system.

What Can You Expect?

In this episode, you learn what a product funnel is, the benefits of having one, and you’ll receive resources for creating your own product funnel including the free funnel blueprint you can grab by clicking on the image below.

 Product Funnel SweetLife Entrepreneur Podcast April Beach


Serious about growing your business? Get the podcast to your inbox every Monday – Sign up here. 

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Resources Mentioned:

 

SweetLife Entrepreneur Podcast | Episode 01: Entrepreneurship by Design

SweetLife Entrepreneur Podcast | Episode 16: Is Your Business Missing a Funnel Cure?

SweetLife Entrepreneur Podcast | Episode 17: Anatomy of a Sales Funnel

The Funnel Cure

 

LOVE IT? Please leave us an iTunes review. Here’s how! 

Episode 39: Turn Your Passion Into A Profession – The Kajabi Story with Travis Rosser

Take a free SweetLife Entrepreneur Self Assessment
Listen to the Podcast Here:

Want To Create an Online Course but Hate Technology?

It’s no secret I kill technology. I don’t have a technological bone in my body and this was made very apparent when it was time to create my first online course and membership website. I struggled for years and wasted thousands of dollars … until I discovered Kajabi.

Kajabi is a platform that helps entrepreneurs create, market, sell, and distribute their knowledge online. Having been one of Kajabi’s first customers several years ago, I am extremely excited to bring you this interview with it’s Co-Founder, Travis Rosser.

Travis started his entrepreneurial journey selling oranges as a child on his family farm and has worked his way up to creating a platform that has allowed other entrepreneurs to generate more than 500 million dollars in revenue!

He’s also a father of three boys who’s based his entire corporate structure and culture around his family life so he never has to miss a moment with his children.

Why You Should Tune In?

I know from experience just how costly fighting technology can be. I also know from experience just how profitable knowledge-commerce is.

Online courses and membership websites create passive income and it’s widely known that passive income leads to more time and freedom to live the life you want.

What Can You Expect?

In this episode, you’ll get to hear Travis’ full entrepreneurial journey, my story of struggling to make other platforms work in the beginning and how Kajabi saved me, why Travis protects the company culture he’s worked intentionally to create, and how Kajabi can help you stop being afraid of technology and start making money selling your knowledge.

Don’t Forget: Kajabi is offering a free trial AND a 15% discount off a membership exclusively for listeners of the SweetLife Entrepreneur podcast!

Click here to take advantage of this generous offer!


Serious about growing your business? Get the podcast to your inbox every Monday – Sign up here. 

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Resources Mentioned:

Free Kajabi Trial and 15% Discount

 

LOVE IT? Please leave us an iTunes review. Here’s how! 

Episode 17: Anatomy of a Sales Funnel

 

Listen to the Podcast Here:

What this episode delivers:

Last week, we talked about sales funnels and why they’re so important for your business. In this week’s episode, I’m breaking down basic sales funnel anatomy and function.

Why is this important for your business?

Having a sales funnel is important for several reasons. Not only does it bring in more leads but it also pre-qualifies your clients before they even get to you. A good sales funnel walks your most qualified clients right to your highest level of service. This frees up more of your time to focus on building your business, instead of working in it.

What can you expect? 

This training for new online service entrepreneurs and will help you gain greater insight to create your first sales funnel.

After listening to this episode and downloading the guide, you’ll have a better understanding of how to build your first sales funnel.

Ready for more? Join The Funnel Cure Masterclass waiting list here.

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CLICK SUBSCRIBE on your favorite Podcast Player below to be sure you don’t miss any episodes. 

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Join me in my private FB community where I host weekly LIVE business chat sessions.


Resources Mentioned:

The Funnel Cure, Masterclass for Rising Entrepreneurs

SweetLife Entrepreneur Podcast | Episode 13: Online Business Foundations – How To Start Growing Your Email List

SweetLife Entrepreneur Podcast | Episode 16: Is Your Business Missing a Funnel Cure?

How to Architect the Perfect Conversion Funnel for Your Business

 

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Episode 16: Is Your Business Missing a Funnel?

 

Listen to the Podcast Here:

What we’re talking about today:

If you’re an entrepreneur or learning how to become one, you’ve probably heard the term “funnel.” It comes up so often because it’s such a critical part of a successful online business.

This is why I’m devoting today’s episode to explaining exactly what a funnel is and why it’s so important for your business.

What can you expect from this training?

By the end of this episode, you’ll have a better of understanding of funnels, why they’re crucial to business success, and how they can save you valuable time.

You’ll also learn what an inbound marketing funnel is and the difference between a conversion funnel and a sales funnel.

Why is this important for your business?

A funnel is a process, which you layout, that determines the path to convert leads to paying clients. It’s your strategic sales process that creates predictable results. Without a funnel, there’s no sales strategy.

Sales Funnel Superpowers


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Join me in my private FB community where I host weekly LIVE business chat sessions!


Resources Mentioned:

SweetLife Entrepreneur Podcast | Episode 04: The SweetLife Entrepreneur System

SweetLife Entrepreneur Podcast | Episode 14: Online Business Foundations – The Power of Email Automation

Kathleen Booth: Why Inbound Marketing in Necessary at Every Stage of the Sales Funnel

 

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