Episode 193: 3 Steps To Take Your Offline Business Online – with April Beach

SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Episode Bonuses:

Ultimate Guide To Online Business Models

Who This Episode is Great For:

Established offline businesses who want to launch online services but aren’t sure where to start. And experts, entrepreneurs or companies in my Start To Scale Business System”, phases 1-3.

Summary:

You know the potential to reach more people and expand your reach by offering online services. But when it comes to getting started in the online space you don’t have the time to get your masters in online business everything but you deserve to know where to start so you can make wise choices for your company and your future. This episode gives you three simple steps to take your off-line company online and gives you the wisdom and confidence and clarity in your first steps moving in this direction.

Highlights:

  1. Have confidence in what to do first
  2. Stop being overwhelmed by the fragmented and often times ill-advised coaching
  3. Create a game plan to take your business online now

Resources Mentioned:

 
Get Help Extracting Your Expertise Into Your Signature Online Offer
 
 


SweetLife Podcast™ Love:

Are you subscribed? If not, there’s a chance you could be missing out on some bonuses and extra show tools.  Click here to be sure you’re in the loop.  Do you love the show? If so, I’d love it if you left me a review on iTunes. This helps others find the show and get business help. I also call out reviews live on the show to share your business with the world. Simply click here and select “Ratings and Reviews” and “Write a Review”. Thank you so much ❤︎

Need faster business growth?

Schedule a complimentary business triage call here.


Full Show Transcript:

<inaudible> You’re listening to the Sweetlife entrepreneur podcast, simplified strategies to grow your service business and launch a life. You love FASTA with business, mental and entrepreneur activator a probate. Hi everybody. And welcome back to the show. This is episode number 193 here at the sweet life entrepreneur in business podcast. And I’m April beach, founder of the Sweetlife company and host of this show.
Thanks for tuning in with me another week, we are giving you another business training that many coaches charge thousands of dollars for, and I’m so glad to have an opportunity to pour into you as you’re continuing, or maybe you’re just starting out growing your business online. If we don’t know each other yet, I would love to get to know you more. You can always shoot me a DM over on LinkedIn or Instagram at Sweetlife podcast.
And if this is your first time listening to the show, go back and cruise back and listen to our trailer. Now it was almost 200 episodes ago that would release that trailer, but it will give you an idea if you are in the right place for business strategy and training today, we’re talking to those of you guys who have an established business offline,
and it’s time to bring your offline company and your offline services online. And in this show, I’m giving you three steps to start this process. And let’s talk about why this is important, just to make sure you’re in the right place, listening to the right show. That’s going to give you the right results you’re looking for. So you’ve identified, right?
You know, that there’s so much more potential to reach people and expand your offerings by offering online services. We’re going to talk about some different options of those online services today, because knowing that you want to do that, and actually then taking the step to understanding the choices that are available to you in the most efficient way are two totally separate things. And I get that.
That’s why I’m here recording this show for you today. So when it comes to getting into that online space, there is so much information and it can be incredibly overwhelming. And what we don’t want is we don’t want you launching certain online programs or offers or services or even courses just because everybody else is doing it. We want to make sure it’s a right fit for your company.
And all of that wisdom is what we’re pouring into you here on this show. At the end of this episode, you are going to have confidence in knowing what to do first, second, and third, to take your offline services online. You, if you have been overwhelmed will stop being overwhelmed by all the fragmented information, or you’re either getting information in two different ways.
It’s either super fragmented and you’re not really sure what information you can trust, or there’s so much information coming at you from software companies to business coaches about how to bring your business, that it can be totally overwhelming. And this episode is going to help you sort out fact from fiction. And it’s going to help you understand really what you should just be paying attention to here in the beginning.
And you’re going to have a game plan of what to do in what order to bring your services online. And this show just like almost all of our episodes. We have super amazing episode bonuses. So with this particular episode, to give you even more wisdom and information, I want you to download our totally free ultimate guide to online business models. So we’re talking about obviously online services here on the show,
but this is over 14 pages and it just totally lays out all the different online business model options from online courses to group coaching programs, to masterminds, even to podcasting, to help you have even more wisdom. In what direction you want to go taking your services online. So you can get that ultimate guide totally free by going to April beach.com forward slash ultimate guide.
We’ll make sure we get that into your hands right away. Okay. So if you’re ready for these results and you want this information, let’s go ahead and dive into today’s show.<inaudible> Okay. Three steps to get started taking your offline business online. So, first of all, let’s talk about what your offline business looks like. You either have a brick and mortar store,
or you’re used to providing services to people in person face to face, whether it’s hands on. And we work with a lot of healthcare providers, a lot of consultants and experts, and they want to go. And that could be you. You want to go from seeing people face to face and really expanding your reach to serve more people at a time.
And by doing so you create a business model that gives you ultimately more time and location freedom, as long as it’s done strategically. So if you have a current business that provides face-to-face services, one-on-one services on location, then this is the perfect episode for you to be listening to step number one, as you move in the direction of thinking, Hey, you know,
I really want to expand my business with online services. Step number one is to choose your online business model. And if you have been listening to this podcast now for almost four years, you know, we talk about online business modeling all the time. So if you want even more resources, cruise back to our podcast website@sweetlifecode.com and you can actually search all of our episodes for all of the online business modeling shows,
wanting to make sure, you know, that’s a tool available to you, but right now I want you to just hone in and focus in on what do you imagine that that looks like when you’re working with your clients? Not face to face, it could be in zoom could be by the phone, or it could be creating great content and videos for your clients and distributing it to them.
What does that look like to you? And what do your clients really need from you? If you listen to last week’s episode, we talked about what clients are really looking for, what buyers are buying right now. And people love on demand. People love having resources and answers and quick results at their fingertips. And so, as you’re thinking about creating your online offers,
certainly consider what is it that my clients really want in addition to maybe seeing me face to face. And some of your clients probably have been telling you this already. And if you ask your clients, they will tell you they’ll say yes, I want to meet with you virtually or yes, I would love to be part of a mastermind. So if you ask your clients,
they will tell you, they are always your best place to do. Research is going to your perfect clients are ready. But right now I want to dive into the three most common types of services that offline companies are launching as online offers. And they are online courses, online coaching programs and online memberships. You might have actually thought about one of these types of options before.
And the reason why offline companies are going to these is because they’re really great ways to already package the expertise that you have within your company. There are great ways to utilize your assets. And we’re going to dive into that here in just a second. But step number one is choosing your online business model. Let me give you a quick definition of what each one of these three most popular types are type.
Number one is by launching an online course. So an online course is a great way to take your established content, your things that you’ve already done. You know, in most cases with offline businesses and the established companies we work with, we don’t want to reinvent the wheel. We want to take your expertise and your assets and things you’ve already created within your business and just reframe them,
repackage them, reprogram them. If you will, to offer as an online course. And online courses are most commonly offered two different ways. The first one is called evergreen. Evergreen is where you would take your information. You would turn it into videos in that your clients could purchase it and buy it and absorb the information any time. So they’re prerecorded videos that people can go through any time.
And then the second type of online course is literally it live taught online course where you’re still taking the content. You’re still taking the information and you may teach this in a combination of zoom, live coaching and some PowerPoint presentations, maybe some videos as well. So the two most common types of online courses that offline businesses are launching as online services are evergreen again,
which is pre creating videos that people can watch on demand whenever they want. We already know people are buying those types of things. And number two, launching live coaching as an online course, I will say that for established business owners, I would caution you against launching really cumbersome, huge live online courses. If you’re still running your local business, unless you have a team to help you do that.
So just a little caution there. It can be really time consuming. The second type of online business model that many offline companies are adopting is live coaching. And this is where you take a group of people. Maybe you’ve served them one-on-one before and you start coaching them live online through zoom. You can provide phone consulting, you can provide FaceTime consulting, the medium and how you deliver.
It really doesn’t matter. It’s what you’re delivering. So this is actually providing live coaching without being face to face. And you can provide this one-on-one or you can create a group and provide live consulting to a group, either on a onetime basis for a specialty topic or on an ongoing basis. And the third type of business model that offline company are most commonly launching as online offers our memberships memberships are really amazing.
It’s where you take your expert content and you deliver it on a monthly and a quarterly basis to people in a community that you have created. Memberships are a great way. And we’ve especially in 2020, been working with established businesses who have community already around your business. Maybe it’s a brick and mortar store in creating a membership amongst all your customers. It is an amazing way to connect with them,
and it’s an amazing way to connect them with each other. And memberships is a great thing to consider. If you have content, if you have coaching, maybe there’s some sweet deal or discount that you want to deliver to your customers. And it’s also a great way to create a program for those customers of yours that want to access you on an ongoing basis for a longer period of time.
So they can achieve better results with the services that you deliver. A membership community is a great way to do that. So your first job and choosing, gosh, you know, how am I going to bring my offline business online is to consider what business model do you want to launch? And we just talked about the three most popular ones, courses,
coaching or memberships, but don’t forget to download the ultimate guide to online business models. So you can see all of that. And again, you can grab that by going to April beach.com forward slash ultimate guide. Okay. Step number two is to develop your actual offer program or service. So you’ve already chosen the business model of how you want to deliver it.
Now we need to organize your assets and we need to take your ideas, and we need to take your expertise out of your head out of other places in your business and bring it in to creating your new online offer. So here’s some tips to do that. Number one is to sit down and extract your expertise. What are you known for? What are you great at?
What things have you already created in your business? We don’t want to recreate the wheel here with your first online offer in order to keep your current customers coming back to you. We want to give them more results in a different way within your established area of expertise. And it’s also going to save you literally months, if not years, to create something brand new from scratch,
right? So let’s take what you already do, and let’s scale it online with an online offer for you. So extract your expertise and start with what you already have. Go through your archives, go through things that you’ve created. Content you’ve already created in your business in the past and give yourself an opportunity to take an assessment and an inventory of all the great things you’ve already created.
I guarantee you, if you’re an established business owner, you’ve created some amazing things and some excellent content in your business, and that’s why people love you, right? So go back and see what you’ve already done to help you realize your potential. So for what you can deliver to people through an online program and service, and then also consider what people love the most from you.
If you are a brick and mortar retailer, and you have every single Monday, it’s a new shirt that you may feature on social media and it’s a new item drop, right? Well, people probably go crazy about that. So how can you take that and bring it into a new membership community? Or how can you create content around that to deliver into a coaching program?
Perhaps maybe you can launch an online course, helping people stylize themselves. For whatever reason, there are so many different opportunities that you can take your established expertise and just tweak it a little bit and create your online offer instead of starting from scratch. And then the last tip is what are the most common questions people ask you the easiest way to create an online course or coaching program or membership community is by going through in writing down,
if you haven’t, before you should be in documenting the questions that people most commonly ask you in your business and then taking those questions and the answers to those and turning it into your first online offer. Whether again, you choose a business model and how you deliver that, whether it’s coaching or a course or a membership community, maybe even a podcast, but go through and figure out what are the most common questions that people me all the time.
And that is a great place for you to scale what you’ve already done, extract your expertise and explode it into more sales and an exponential reach. So step number two is to actually go through and develop the content that’s going into your offer program or online service. And then step number three is to develop your first marketing funnel. So first you have to pick the business model.
Second, you have to organize your assets and your material and actually create your program. And third is to go through the process of creating your first marketing funnel. So your marketing funnel is where you’re going to attract more people than just your local faithful and your it’s, where you’re going to convert your local faithful to start connecting with you online. So your first marketing funnel is usually developed in a very simple way where you would create something free to give away that solves a problem,
but not just any problem, your something free you’re giving away online should solve a problem that you discuss and also solve within your new online offer. So create something free. It could be a short video and tips could be a checklist. It could be a strategy sheet, a tip sheet. If you’re a nutrition coach, it could be creating a sample menu for the week,
whatever it is, create something of value that solves a problem for your customers that relates to the service that you’re going to be launching online. And then step number two is to create one page on your website. That includes a form where people can receive that free item. And then step number three is to create a marketing plan, to share your content and to share your message across social media.
You could do podcast guesting. You could go to networking events, both offline, and now we’re starting Kevin’s to see more local networking events happen again. And of course you can run ads. There are numerous ways where you can get eyes on your marketing funnel and grow your list through that. The reality is is this first marketing funnel is important because it shifts people who might be used to only connecting with you online.
Maybe the only way you have sold people into your services before is having them sign a contract face to face, or actually seeing them face to face. So your next step is to determine how are you going to funnel people in to your new online offers could be creating this new first marketing funnel for new people, or you might consider creating a new online experience with a welcome page for your established customers saying,
Hey, guess what? We love working with you in person. Now we’re excited to also work with you online. And so it can be handholding your established local one-on-one client and helping them to onboard and get comfortable with your new online offers. We want your established clients to be the first ones to interact with your new online offers because they’re the ones that love you.
They’re the ones that trust you. And they’re the ones that are going to really help your new online offers grow. They are your biggest cheerleaders. So three steps to take your offline business online. Number one, choose online business model. How are you going to deliver your online services? Number two, develop your offer service program, course membership, whatever it is,
develop the content and the curriculum in there. If you struggle to turn your ideas and your expertise into world-class programs, that’s where my company, the Sweetlife company comes in to help. You can always cruise over to Sweetlife co.com and we will teach you how to extract your expertise and turn it into a worldclass signature offers and programs. And then number three is build your first marketing funnel,
whether it’s a marketing funnel to move your established clients online, or it’s a new marketing funnel to generate new cold leads to your online services. I just can’t emphasize that enough, the importance of valuing the current clients you have and providing different ways for your current clients to absorb your established expertise before you go, and you create a brand new offer, that’s a cold offer to people who’ve never worked with you before.
We want you considering what business model your established clients want and need so that you can continue to pour into them and build those relationships. And we can create repeat customers to spend money again and again and again with you, once you nail your online business model with your current customers, then we talk about expanding to a cold audience and really expanding your reach and exploding your sales even more.
So just start with what you have, start with what you know, and start with the people you already know better than anybody else. Nobody knows your established clients better than you do. And again, start asking them questions. How did they want to work with you online? How can you better meet their needs through digital delivery of products, information, services,
and support. And those are your three steps to take your offline business online, choose your business model, develop your offer, build your first marketing funnel. All right. I hope you found this incredibly helpful. We really want to simplify things here for you. I know it can seem very overwhelming, especially when you’re new to the online space. If you’re in that place where you feel overwhelmed,
hit us up anytime, and we’re happy to jump on a business triaged call with you and get you started in the right direction. You can find us@sweetlifeco.com and all the show notes we talked about here on this episode, the ultimate guide to business models and how to learn, how to turn your ideas and expertise into your signature offer can all be found in the show notes for this episode by visiting Sweetlife podcast.com
forward slash one 93. All right, you guys have a fantastic week, so great to pour into you and talk to you soon.

Episode 192: How To Create Services That Sell Right Now – with April Beach

SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Episode Bonuses:

Ultimate Guide To Online Business Models 

Who This Episode is Great For:

 

Summary:

Does your company have a right-now offer that is selling? If not, this is the perfect episode for you. This show will help you choose the best service to sell right now and make sure that your offer fits into your longer term growth model. Offers are any service or program you deliver to your clients and can include coaching, hands-on services, virtual consulting, online courses, digital products, membership communities, programs, events and other services that help your company expand and scale. Get 7 questions to ask that will lead to clarity on what you should focus on selling right now?

Highlights:

  1. Decide if you can alter a current offer or if you should create a new one
  2. Know how your offer fits into your future scale plan
  3. Deliver a service that solves your customers’ problems right now

Resources Mentioned:

 
Request Invitation to Your Signature Offer Masterclass: Email april@sweetlifeco.com


SweetLife Podcast™ Love:

Are you subscribed? If not, there’s a chance you could be missing out on some bonuses and extra show tools.  Click here to be sure you’re in the loop.  Do you love the show? If so, I’d love it if you left me a review on iTunes. This helps others find the show and get business help. I also call out reviews live on the show to share your business with the world. Simply click here and select “Ratings and Reviews” and “Write a Review”. Thank you so much ❤︎

Need faster business growth?

Schedule a complimentary business triage call here.


Full Show Transcript:

You’ll listen To the Sweetlife entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator, a probate. Welcome to episode number 192 Here on the Sweetlife entrepreneur and business podcast. I’m April beach. I love chatting with you. Thanks so much for tuning in with me for another episode, only eight episodes away from show number 200.
So thanks for being a faithful listener. And if you’re new here, it’s great to connect with you on today’s show. We’re talking about how to make sure that what you’re offering is selling right now. So how to offer services that sell right now is the official name of today’s show. And this is who this episode is for. This is for those of you guys who are established businesses,
and maybe you’re struggling a little bit with what you’re offering, maybe it isn’t selling, or this is also for you who are established businesses, and you’re ready to take the leap. You’re ready to strategically scale your company by considering different online services in ways that you can streamline what you’ve already done and scale it into a way that is more efficient and more profitable for you.
And this episode is also for those that are new entrepreneurs. And we have a lot of new businesses to listen to this show as well. And this episode is going to help you determine what first services you might want to create in your business. So in the end of this episode, this is what you are going to have accomplished. I want to make sure that you always know what’s coming.
So, you know, whether or not this is a great show for you to continue to tune into. I know your time is incredibly valuable and I respect that. So the end of this episode, you will be able to decide if you can alter a current service, or if you should create a new one, you will know how your offer fits into your future scale plan.
And you’ll be able to deliver a service that solves your customer’s problems right now, or you will at least be able to identify what problem your customers need help solving right now. So this is a perfect episode for you, and it’s going to help you choose the best services to sell right now and to make sure your offer fits into your longterm business growth models,
offers, or any service or program that you deliver to your clients. And that can include coaching hands-on services, virtual consulting, online courses, digital products, membership, communities, programs, events, and other services that could be an extension of your primary business, or they could be the primary business itself. So in this show, I’m going to give you seven questions to ask yourself,
that’s going to lead to the clarity that you need to know what you should be selling right now. So if that’s in line with what you’re looking for, stick around and let’s go ahead and dive into today’s show<inaudible> All right, let’s go ahead and talk about how to offer services that are selling right now. First of all, I want to make sure that you have a very important and powerful tool at your fingertips.
This is for those of you that are looking to launch a portion of your business and taught online services, and you aren’t really sure how to choose them. You can go and download my ultimate guide to online business models. Right now it’s a 14 page guide. It’s very extensive and it talks about all the different types of online services and programs that companies offer and exactly how that affects your business and your lifestyle by offering each one of the services,
you can go grab that totally free ultimate guide by visiting April beach.com forward slash ultimate guide. And I’ll make sure that that link is in the show notes for you as well. So let’s go ahead and start really diving in here. So does your company have an offer that is selling right now? If you don’t, this is a perfect episode for you to be listening to.
So your suite of offers that you create in your business, you might have three different packages or two or a really high end package and an entry package. Every business is strategically designed differently. So you could have all these different things that you offer, but what’s equally important, especially right now in today’s business economy is making sure that you have a service or a program or an offer that people desperately need.
And that means they desperately need it right now. And here is why, this is what we know about are right now buyers. So people that are buying services, professional development, personal services, business services, marketing services, you know, design services, whatever it is that you do, healthcare services. This is what we know about are right now.
Buyers are right now, buyers are spending money. They’re definitely spending money. There are some people that are doing really well financially right now, despite the fact that sadly, there are a lot of people that aren’t, but the right now buyers are spending money, but they’re spending it much more wisely. So they aren’t not spending, but they’re choosing what they’re spending their money on much more carefully than they did 12 months ago.
We know that we also know that our right now buyers want to see a transformation. They want to make sure that they can see or feel or experience a transformation. And that transformation is much more important to them and their decision making to buy from you. Then it also was 1224, 36 months ago. So what do I mean by a transformation? That means that what you’re offering,
they need to be able to see a start to finish. They need to be able to identify. This is where I was before I worked with this company or purchase this service. And they need to be able to remember and identify how that felt, maybe some of the pain or frustration or even hope. And they need to be able to see, wow,
this is what it looks like in the end. This is what I paid for. This is what I got, and this is my injury result. So it’s incredibly important that what you’re offering is giving your customers the ability to see a transformation. There are a lot of great services that businesses offer out there. And I’m not saying that your company has to provide a huge transformation.
It could be really, really small, fast, quick result, or it could be something more comprehensive. But our buyers today, we know that they need, and they want to see a transformation with your services. And they need to understand what that transformation is before they buy from you. So if you are not clearly articulating what the end result will be from working with you,
they will probably not buy from you right now. You know? And a great example of this is my wonderful cleaning lady that come help me clean my house, frankly, because I’m a terrible housekeeper. I know what’s going to happen. I know what my house is going to look like. It is usually honestly a total disaster before they get here in three hours later,
when they leave, it is the best place ever to be in for me. Right. It feels good. And it smells good. And it’s organized. It’s not just clean. I mean, they pick up stuff and fold laundry. So I know what that end. Result’s going to look like. And I look forward to it and believe me, it’s worth every penny.
I pay for them to do that. So whatever your service is that you deliver, that’s the kind of feeling you want to give your people. And that’s what we know about are right now, buyers are right now. Buyers also want to make sure that every single service is all about them. It’s all around them. It’s around their time, their schedule it’s like TV on demand.
Okay? So you, as a business owner might be struggling to figure out how to do that within managing your own company and your own teams and your own families. I get that. And that is a struggle because so many customers want things right on demand. That’s also one of the benefits of launching online business models, because it helps to solve those problems.
So we know that our right now buyers want it all around them, their schedule, weekends nights, early mornings, whatever it is. And they honestly expect that from you. It doesn’t mean I’m telling you that your company has to meet those on demand needs. I’m just, that’s what they want. And that’s what they’re buying. And then the other thing we know is it right now,
buyers are digging online a year ago. They might not have been as comfortable receiving consulting or therapy or taking a yoga class online. But now this is a way of the world. In those of you who have already tapped into online business are in this gold mine. If you haven’t yet, make sure that you download my ultimate guide to choose the online business model.
That’s right for you. Again, I’ll put that in the show notes of this episode for you, because that’s going to really speed up the process to help you decide how to tap into the online business scaling market. It doesn’t matter if you’re a consultant or a professional, we need to be making sure that you are tapping into the way we know that buyers are buying now.
And the way we know that they will in the future. So in this episode, we’re talking about really how to create these services that are going to meet the needs of our right and our buyers. And so we want you to look at your current offers and determine which one is the perfect one right now for you to sell. Or maybe we need to add a new offer,
alter some offers, and here are seven questions that I’m guiding you through here. That’ll help you get clarity on what’s going on in your business and how to find the solution for your right now buyers. Okay. All right, here we go. And if you’re driving your car, you can always replay this. You can save this, you can stop this and listen to it later.
And of course you can visit the show notes for this episode, which are found@sweetlifepodcast.com forward slash one 92. It’s number of this episode. So here we go. Question number one. And you can just answer out loud. If you’re at the gym or driving your car, question, number one, what is your primary offer service program course or product right now?
What is the main thing you sell? What is like your number one, go to package or, you know, delivery or service. So answer that question right now. Number two, is that primary offer selling? Did it sell in the past and maybe it’s dropped off a bit or is it currently selling? If you have answered your primary offer in it’s still currently selling and you are experiencing business growth,
the way that we would normally expect for you to receive experienced business growth, then you can literally turn off this podcast right now. You don’t have to listen to anymore. You have a lot of things to do in your life, tune in with me next week and we’ll keep pouring into you. Okay? So if you have an offer in it’s selling right now,
stop listening to this podcast, turned me off, make me shut up if you don’t, if you have your offer, but maybe it’s been declining or maybe you haven’t really identified primary offer that you’re selling or your primary offer, isn’t selling. Let’s keep going. All right. Question number three. Does your primary offer solve an immediate problem for your clients?
Again? What do we know about right now, buyers? We know that they want to solve a problem and they want to see a transformation and a difference right now. So does your offer solve an immediate problem for your clients? Now media can be relative. I don’t mean you’re going to fix their world in an hour. Maybe you can. It could be a couple of months,
could be six weeks, but we want to make sure that you are delivering an offer that is giving a transformation that in your client’s mind, based on what it is that you do as an expert, that they can see that there will be an end result and that end result feels fast and good. And sure. So does this offer solve an immediate problem for your clients?
If you answer that you don’t even have a primary offer right now during this question, I want you to be thinking of what offer could you deliver to your customers that solves an immediate problem for them right now. Now here’s where we pivot a little bit, and this is equally as important as everything else we’ve talked about is your offer something that you want yourself or your company to become known for a lot of times,
businesses will create services just because that might be the type of service that you offer based on your industry, but they don’t necessarily want to be famous for that. Maybe you as a business owner have a bigger dream for your company or a bigger goal or a different impact that you would like to give your customers. So ask yourself the question. Does your offer create a reputation for yourself in your business that you want to be known for?
Now, if you’re putting out a big fire and we’re creating a new offer right now because nothing’s selling it’s okay. If the answer to that is no there’s more years ahead. Okay. If your offer is selling or you need to just ramp it up a little bit or make some edits to it, or maybe alter your offer a little bit, then ask yourself,
the question is all this hard work that I’m going into in my team or my company is going into creating these services. Are they leading to what we as a company really want to be known for? And so I want you doing good work, smart work that has exponential results for your business in the future. Not just work, we don’t ever want to just do work and create things and do services just to sell them.
We want them to be a greater part of your strategic business plan. With that being said, does this service allow you or your company to operate in your zone of genius, where you are just flowing, where things are just thriving and coming together, you love doing what you do. You love being within this element of creating this result for people. Does it operate in your zone of genius?
Again, that’s more of a ideal if your company is struggling, but if your company really isn’t struggling and you’re looking to scale, that’s a very important question for you to answer. And then of course, question number seven is, does your offer make you enough money is what you’re settling, equaling the profit that you planned to make right now. Now this is a very right now question.
There’s a lot of different things that have happened for businesses and companies right now. And so if you are creating a new offer, because that’s what we’re talking about in this show to sell right now, we want to make sure that the value of that offer is going to equal the dollar amount that you need your business to generate right now. So you might want to make some tweaks to your offer.
And then along those lines are making sure you’re asking yourself, does this service, does this offer deliver an immediate result? Does it solve an immediate problem for my people, for my clients? So these are the seven questions. And when you ask yourself these questions, it’s going to give you clarity on whether or not you need to edit an existing alter,
uh, offer or alter an existing offer or create a new one. You are going to know how that offer fits into your longterm business model in stop yourself. If it doesn’t stop yourself, if you really want to make sure that what you’re creating is going to fit into what you want your company to be known for. And let’s make sure that the offer you’re creating to sell right now.
So it was an immediate pain problem for people because that’s what we know about are right now buyers. So going back through this, I’ll just repeat these seven questions really quick for you, and we can move on. I’m going to give you some tips here to keep going. So the question number one is what is your primary offer service program? Coarser product question.
Number two, is, is it selling question number three, is, does this offer solve an immediate problem for your clients? Number four, what changes need to be made to alter or improve or update your offer to solve an immediate problem? Number five, is your offer something that you want yourself or your company to become known for? Number six, are you operating in your zone of genius and number seven,
does your offer make you enough money? When you answer those seven questions, you are going to know exactly how to offer services that are selling right now. And you’re going to be able to take an inventory of what you’ve already done. I don’t want you recreating the wheel. I want you taking your expertise, your experience, your current services, taking a peek at them and making some tweaks.
Unless you’re a new business, we’re going to start from scratch and answering those questions is going to give you incredible clarity on what you can and should be selling right now in your new market. And here’s some tips. If you feel like you’re a little stuck here, this is more advanced business tips. For those of you guys that are established businesses. The first thing is is you should highly consider creating a signature offer that you want to be known for.
If you haven’t done that yet, consider what that signature offer could be and how you want to be known in your space. Tip number two, if you’re not sure what to do here, you guys ask your clients, get on the phone with people, pick up the phone, call clients, call past clients, call friends who might know people that could use your services.
Literally get on the phone with people and ask them, what are you struggling with? What problem do you have right now? And how can I solve that for you? And listen, be a really good listener if you’re stuck and you aren’t sure where to start listening is the best market research you can ever, ever do. So listen, ask questions and create solutions and tip.
Number three is if you haven’t yet now certainly is the time to scale your business by offering online services, programs, coaching, digital products, communities, so on and so forth. The list is endless. As far as the business model, you can choose online. The question is is what are you doing? What end result are you giving? The answer is not I’m offering a course.
The answer is not I’m offering coaching or I’m having an event. The answer is I’m helping people solve this. So ask yourself, what problem are you solving? And then ask yourself what sort of method or business model is best for my business that I can move forward and deliver these results through an online business model scaling. And so again, I have that resource for you to give you the understanding of the different business models.
And you can go grab that by going to April beach.com forward slash ultimate guide, and you’ll receive the ultimate guide for choosing the business, my online business model. That’s right for you. All right, today, we talked about how to offer services that are selling right now. I give you seven strategic questions to ask yourself, to get clarity on how to choose a service or an offer.
That’s going to give your people results and they’re going to pay for it. And I gave you the link to download the ultimate guide, to choose the online business model. That is right for you. All of the information we chatted about can be found in our podcast. Show notes by visiting Sweetlife podcast.com forward slash one 92. Thank you so much for being a listener to this show.
I love that you’re here for only seven. Now episodes away from episode 200, and I really appreciate you sharing this show and trusting us to help you build your business. How do you guys next week.

Episode 189: Online Business Terms and Acronyms Made Easy – with April Beach

SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Episode Bonuses:

Ultimate Guide to the online business model that’s right for you

Who This Episode is Great For:

This show is for established companies looking to scale with online business models and new entrepreneurs launching online and feeling lost in the terminology and acronyms.

Summary:

Online entrepreneurs speak a different language and for companies who are looking to scale with online business models, the terms can be confusing and time consuming to learn. To help you be in the know and talk like an online pro faster, this show is a glossary of online terms made easy.

Highlights:

  1. Know what the most common online business terms mean
  2. Stop feeling confused with online business lingo
  3. Have confidence and knowledge to make decisions 

Resources Mentioned:

 
Join Our Community to Scale Online Faster
 


SweetLife Podcast™ Love:

Are you subscribed? If not, there’s a chance you could be missing out on some bonuses and extra show tools.  Click here to be sure you’re in the loop.  Do you love the show? If so, I’d love it if you left me a review on iTunes. This helps others find the show and get business help. I also call out reviews live on the show to share your business with the world. Simply click here and select “Ratings and Reviews” and “Write a Review”. Thank you so much ❤︎

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Full Show Transcript:

You’re listening to the suede life entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator, a probate<inaudible>. Hi everyone. And welcome back to the show. This is episode number 189 and everything we’re talking about today, including the bonuses and the resources that we’re providing with this show can be found by visiting Sweetlife podcast.com
forward slash one 89. So if you’re on the go and you can’t take notes or you can’t pause and go to another website on your phone. No worries. Just remember Sweetlife podcast.com forward slash one 89. We’ll give you everything that you are looking for when you have an opportunity to go grab it. Welcome to the show. My name is April leach.
I’m the host here on the show and we’re coming up almost on four years of this podcast. Thank you so much to all of you. Who’ve been crazy faithful, awesome listeners for so long. And if you’re new to this show, I’m super glad to be connected with you. I teach small businesses and entrepreneurs how to grow their company by scaling online and everything we talk about here on this show are proven and trusted business trainings to help you do that.
In fact, a lot of our shows are so valuable that a lot of coaching and consulting firms charge thousands of dollars for the tools and the strategies and the action items that we bring to you here on this show. So I’m really, really glad that you are here. If you haven’t clicked subscribe yet, or if you haven’t clicked subscribe in a while,
please do. So. We are on all of your favorite podcasts. We’ll see devices including obviously where you’re listening to us right now. So just go in and make sure that you’ve clicked subscribe, and we do really appreciate all of the reviews. You guys leave us on Apple podcasts. So at the time of this recording, it’s the end of August.
And if your life is like mine, which I’m assuming it is we connect. And that’s why you listen here to this show. That’s means that things are about to get even crazier than they were before, regarding whatever is happening with school and your kids and running and managing and owning the company that you do. And so many things are up on the air and it’s just a hard time.
And actually when this show drops, I am on my way to drop my oldest son off to college. So I’m right there with you. And I want you to know that you’re not alone and we’re still here consistent behind you, giving you the tools you need to grow your business throughout all of the unpredictable world of 2020. So I just want to take a pause for a sec and just say kudos to you for being here for listening to this show,
whether you’re listening to it live as soon as it drops or you’re coming back to this, you know, years later, this going to be one of those shows. I think people refer back to a lot because it just really covers a lot of online business basics that don’t change. I just want to say you’re doing awesome job. So let’s go ahead and dive into what you can expect with today’s episode.
We are talking about online business terms, acronyms made easy. And so this particular show is for those of you who have established businesses, and it’s time to scale your company by utilizing online business models and strategies and funnels, or those of you who are new to launching a business, and you’re launching your company online. Here’s the deal online entrepreneurs speak a different language.
There are some words that we use in the online business space that, you know, I really actually have to catch myself sometimes when I’m talking to people because all of a sudden this blank look will come over their face. And I will have said a term or an acronym that just doesn’t make sense to anybody else, unless you’re already in the online business space.
And so if you’ve ever been talking to somebody or reading a blog or listening here on the show, and I’ve said something that just kind of went, Whoa, I have no idea what that is is April. Well, this particular episode is designed to fix that for you, because the reality is is that, that we don’t want you to be confused.
These things are not hard as long as you know what they are. So I want you to be confident. I want you to know what other people are talking about. I want you to know what you’re talking about. I want you to know what you’re looking for in certain functions of software and in website things that we’re going to be discussing today. And it all comes back to understanding the terminology and the acronyms that are used to describe functionality of software in different results and benchmarks.
Frankly, you need to hit in your business in order for it to grow. So the end of this episode, you’re going to know what the most common online business terms mean. You’re going to stop feeling confused if you’ve felt confused before with all this online business lingo, and you’re going to have the confidence to move forward, continue in conversations, ask intelligent and educated questions.
Now that you’re kind of past this entry level threshold of online business terms. And I do have a resource for you today. So if you’re just getting into online business scaling, if you’re taking your established business and you’re wondering what to do, should I launch a course? Should I launch a video series? Should I launch a membership or a digital, or even an in person type of retreat?
Some of you guys are even wondering, should I launch a podcast? I have a completely free 14 page resource for you. It’s called the ultimate guide to the online business model. That’s right for you. You can go grab that in our website for the show notes again, which can be found@lifepodcast.com forward slash one 89. So to give you more clarity on actually what you’re building and how you’re scaling your company,
today’s show, make sure that you go grab that ultimate guide to online business models in our podcast, show notes totally free, and that will save you years of time and really thousands of dollars of building the wrong kind of online business. Okay. So let’s go ahead and dive into today’s show.<inaudible> Okay. Today we’re talking about online business terms made easy and I’m going to go through,
I’m good. Literally going to name the term and give you the definition of it. So it’s just like English one Oh one, except for, for online business and making sure that, you know what things mean. I’ll give you some examples of things so that you can listen to this show and get out of here and understand all the weird language of online business owners.
So the very first thing I want to cover is the term business model. So a business model is the type of business you’re building. Your business model is how you serve clients and how you make money. So what services you offer, how you deliver those services and what actually does that exchange of delivery look like some different examples of business models are in-person services delivered,
virtual services delivered. And again, I gave you that whole entire go grab the ultimate guide to online business models. We have masterminds, we have courses, we have membership sites. We have webinars, whether they’re recorded or on demand, the sky is the limit. And you really need to understand what your business model is, or you need to understand what the injuries result that a business model is going to give your company in order to scale smart.
We don’t want you to just going out there and launching a course cause everybody else is doing it because it’s not necessarily actually in a lot of cases, even the right thing to do to scale and grow your company. So understanding term number one is your business model. Again, that is how you make money, how you serve clients and what that delivery of service looks like.
Next term is lifestyle business. Now this gets a little confused and it’s not a really common online term, but I wanted to throw it in here because if you are a listener to the show, you know that I’m a lifestyle business development expert, and that might seem a little confusing. So I just wanted to clarify that to you and lifestyle business is creating a business model that works with your life.
It’s the way you plan to live your life and then reverse engineering that to build a company that’s going to get you there. It doesn’t mean that the business itself is necessarily a lifestyle business. So you can have a lifestyle business. It gives you the owner, the freedom to be with your family and hang out with your kids more and travel, whatever that looks like for you.
But the business itself, you know, you don’t have to sell surfboards the business itself, whether you’re in marketing or consulting or, you know, video editing, whatever it is that you do, the business itself doesn’t have to be lifestyle focused, but you are building a business that is designed around your lifestyle. And hopefully that kind of clarifies that a little bit.
As a matter of fact, 90% of the companies that I work with to help them grow and scale are not actual lifestyle businesses, but the owners of those companies want a business. That’s going to give them that lifestyle that they want to, hopefully that clarifies that a little bit for you. The next term is I see a, I see a stands for ideal client avatar.
This is used a lot, and you’re going to hear it a lot, especially when you’re new to the online business space, your ideal client avatar, or your ICA, but really the perfect clients that you are called to serve that need, want your offers. So they’re very specific people. This is a very specific set of grouping of people that are ideal to buy your product or buy your services.
That is your ICA. So if you ever hear that term thrown around, if somebody is saying, Hey, well, you know, what are you marketing to? And what are you selling? And who’s your ICA. It means what is the specific subset of people that need and want what you have the next term is IP, which stands for intellectual property.
So this is turning your ideas and your services and your methods. It could also be your secret sauce, your formula, your steps of delivery into your intellectual property. So intellectual property protections allow for creators and owners like you to actually go ahead and make sure they patent and trademark your process. So you don’t necessarily have to do that, but intellectual property,
it’s connected to the ownership of things that are created from your mind. So an example of intellectual property is my start to scale business system, or in the past, it’s been called the sweet life entrepreneur roadmap. They’re my five steps that I share here on the show. A lot that take people from the beginning of your business, all the way through the end of that life cycle of a successful company,
growth over a period of years, that’s my intellectual property. It’s my system. It’s my methodology. I own that. So if you have a method or a system or something, that’s your secret sauce. That is your intellectual property. So the term IP is thrown around a lot, both online and offline when it comes to the ownership of things that are created by your mind,
your methodology, your systems, the next term, which is really important for those of you guys, for starting out, you’re brand new in business. This is something you have to know this term. And this term is M VP, not most valuable player. It actually stands for a minimum viable product. And your minimum viable product is when you develop your ideas into your new product,
your first offer and everything is being sold sufficiently to satisfied customers. So this product is designed and developed. Usually after some feedback from your first customers, your minimum viable product is your minimum service. That has to be proven in order for you to realize that your company is and will be a success. So it’s a very first offer or your first program,
your first package of services or your first product that you’ve created. We have to prove that it is at least minimum leave viable within your market space. So are people buying it? That’s your MVP. You have to hit your MVP. It is the one of the first challenges to overcome as a new business owner. The next term is lead magnet, and this is getting more into marketing.
So your lead magnet is something of high value that you give away for free, that people are willing to give you their name and their email contact information for sometimes their address. And some other information lead magnet is also referred to by some online coaches, as freemium or freebie. The reason why I don’t love that term, and we don’t use that term here on this business show is because your lead magnet is,
I said in the initial definition needs to be of high value. So I’ve done tons of different podcasts on lead magnets and how to create them of high value. So I’m not going to go on squirrel tangent right now, but you might have heard the term freemium or freebie. And those are people that give away kind of crappy stuff, free expecting to grow their lists.
That’s not going to grow your list by the way, it has to be something of high value to get high quality leads. So your lead magnet is something that you create to give away could be a video series. It could be a download. It could be a, a white paper, something of high value to prospects to gather their information. The next term is called conversion tool.
It’s also called the conversion product. This refers to how you turn the leads on your list, the names and the email address on your list and your database into paying clients. So the lead magnet brings them in and gives you the lead, but then we have to still convert them into paying clients. And a conversion tool is usually a little bit different,
a little bit more contact, more relationship based than a lead magnet. Examples of a conversion tool are live webinars, phone calls, or discovery calls, triage calls, personal assessments. It can also be just a sales page. You can have a great sales page that converts your leads into buyers. It could be a shop page. Those things are applicable as well,
but the conversion product is where you take the lead and turn them into buyers sometimes based on what it is your company does, we don’t even really need the lead magnet so much. We might be able to just take cold subscribers and turn them into buyers just with a conversion product. And if you don’t know, a cold subscribers are coming up, okay,
the next term is called a funnel. Now this is thrown around all the time. There are a bunch of different types of funnels. You guys, there are marketing funnels and sales funnels and product funnels. I’m going to give you the term here, understanding in expecting that many of you are just entering the phase in your business where you’re ready to grow it online.
So we’re going to talk about it, actual marketing lead generation funnel here. And I’m going to give you the definition for this. This refers to the building of landing pages on your website, where people can opt in and fill out a form and give you their information. And it refers to the connecting of the rest of your software technology to give them what you have promised.
So a funnel is all of your marketing. Literally imagine like a tornado. And on the top is all of your marketing. It’s all of your social media posting. They might see something that interests them. Example, your lead magnet might interest them. They say, Oh, that’s a really high value thing. I think I want that. And they’re going to go to a landing page that ideally should be built on your website,
where they give their name and email address to get that high value lead magnet. And then what happens next is you send them an automatic email. It says, here you go. Here is the thing that I promised you I’d give you after you gave me your name and email address. So the next part of that funnel is actually that welcome email and the delivery of whatever you promised.
And then it’s also sending them to a thank you page saying, Hey, thank you so much for giving me your contact information. We talked about it two weeks ago here on the show that receiving somebody’s lead is a privilege and you need to care for it. Very importantly, that’s not even a word. You need to really care about people to give you their name and email address.
That’s what I’m saying. The funnel is creating the pages and connecting together the technology, the landing page, the email marketing, and the thank you page to make sure that the delivery of what you promised is done well, that is the tech side of building a funnel. So when we’re talking about funnels, yes, there’s marketing strategy. Yes. There’s what you say and what you’re giving in this definition.
I’m giving you this, the specifics of the tech side of actually building a funnel. It includes your landing page. It includes a thank you page and includes an automatic email that goes out to give somebody what you promised. Okay. Now let’s go into warm and cold audiences. So audience are people who have never heard of your business before. And a warm audience are people who are already familiar with your brand.
So if you hear those two different terms thrown around, or if you’re planning doing an ad campaign, somebody who’s helping you with that might say, are we running these ads to a cold audience or a warm body? And that is the difference. Okay. Three more terms, are you with me? And by the way, all of these terms are going to be written out for you.
For those of you guys who are in our online business community and our app over at mighty house, you can join for free. I’ll put a link in the show notes, or you can just go to sweet life, community.com. If you’re like, Oh my gosh, I want to, you know, write all these down. I’m going to go ahead and upload all these terms just right into our community app.
So for those of you guys who are joined there with us@sweetlifecommunity.com, you don’t even have to opt into it. I’m just going to put all these terms there for you so you can always reference, okay. The next term is S E O S E Oh, stands for a search engine and optimization. It basically means how visible is your website or organically to search engines like Google.
So are people going to your website, are people Googling things or searching for things? And is your website coming up S E O like the terminology for it? Search engine optimization is the practice of increasing the quantity and the quality of the traffic to your website, through organic search results. So this doesn’t mean pain to have your site show up on Google AdWords.
These are things that you do within the copy of your site tags within your site. There are tons of different ways that you can optimize your organic search results for your website and you need to, and that is what we call SP Oh, the next terminology is copy. So the next term is, copy. We hear this all the time and we’ll work with new clients.
And you know, I have to be careful again, I’ll say, okay, give us the copy for your website in the division of my company, where we build Kajabi websites, I’ll say, give us, you know, don’t forget, you need to have a copy of your website. And sometimes new businesses will be like, Oh my gosh, what are you talking about?
What is that? So copy is just your text. Copy. It can refer to the text and your website. It can refer to the text and your social media posts. It can refer to the text in your email, body or other places. It’s literally just the writing of your text there. The words you write. And I will say that every company should have a good copywriter as an essential part of your team.
There are people that have a gift for copywriting, and there are people who don’t. So if you really want to grow your company online, it is going to be important that you learn how to become a good copywriter, or that would be one of the top priority roles I would recommend for you. If I was working with you to scale your business is bringing a really great online sales and marketing copywriter aboard your team.
So copy, just reverse to your text. And then the last term I want to cover is swipe files or swipe copy. So this refers to texts and images created by other companies that you’re allowed to swipe like swiper, no swiping, except for this is like swiper. Yes. Swiping those of you that have older kids like me. You know what I’m talking about?
So this basically means when you are promoting something in conjunction with somebody else, that company may send you what’s called swipe copy or swipe files. They’re literally pre done social media posts that you can just swipe and put out on your own social media to make your life easier. So swipe, copy and swipe files literally means that you can take it and steal it and copy it.
And that’s what it’s designed for. So today we covered a lot of online business terms and acronyms that we usually find that companies new to the online space aren’t really familiar with. We defined business model. We define lifestyle business. I see a, I P am VP. So again, ICA ideal client avatar, IP, intellectual property, MVP, your minimum viable product or service lead magnet,
conversion tool funnel, warm and cold audience. S E O copy and swipe files. Wow. Okay. That was your online business. One Oh one glossary class. I hope you guys, this is very, very helpful. You know, we’re here to help you. We’re here to level up your entrepreneurial IQ because you are amazing at what you do and no successful business owner has time to sit there and wonder what a stupid acronym is.
So we’re just going to tell you, because I know you don’t have time to figure it out and we are here to make you a success. Thank you so much for tuning into this show. Let me go ahead and recap a real quick, where you can find the resources that we’ve talked about. First of all, you are invited to join our online business owners and entrepreneur app.
It’s not a Facebook group anymore. We dumped Facebook months ago. Thank heavens. We now have a custom community app where you can create your own business profile and network with other businesses and get tools here from the show. And you can join that for free by visiting Sweetlife community.com. I’m going to drop in all of these terms into that app, for those of you guys who are in there.
So if you’re listening on the go and you want to come back and reference it, make sure that you join us in our app also for you. Go ahead and grab our online business model guide. So I have 14 pages of the ultimate guide to choosing the online business model. That’s right for you. You can get that in the show notes of this episode by visiting sweet life podcast.com
forward slash one 89. Okay. I hope you guys have an amazing turnover of the month at the end of this show. We’re rolling over from August to September, and this means you have three months left to close out this year, strong and prepare for 2021 here on the show. We’re going to be working on a lot of 2021 prep and helping you like we do at the end of every year,
prepare your business for the next year, prepare your signature offers, level up your marketing, and really scale your business online. So make sure that you’re subscribed because we are about to dive in and roll up our sleeves with you even more over the next 12 weeks to make sure that 2021 is the best year yet. And sure as shit, all of us need that.
Oh my gosh. All right. Well, you guys have an awesome week. Thank you again for tuning into the show. I’m April beach. 

Episode 173: Easy Steps To Create Videos For Your Course, Webinar or Training

SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Episode Bonuses:

Join THE SHIFT 2020: 
  1. Text “shift” to the number 31996
  2. Send us a DM here to get more info
  3. Or Email april@sweetlifeco.com to learn more
  4. Join our free Facebook Community www.sweetlifecommunity.com

Who This Episode is Great For:

This show is for those struggling with how to create instructional videos to share, including simple steps like where to record and what should you share? 
 
Especially for businesses or entrepreneurs going from offline to online, and launching your first online course or webinar 

Summary:

This podcast teaches you how to create videos, step by step,  for your online course, content to drip to your membership website, or to teach on live webinars or live streams. With a tech guide and checklist to get your videos up fast.
 
You want to create videos to share with your clients, but when you sit down to actually start… you’re lost on the steps. If technology seems hard, you’re not alone. In a world of online everything, the overabundance of options doesn’t help. In fact,  too many choices can stall your business completely. 

Highlights:

  1. Choose between the 3 types of content you want to share
  2. Present your content in the right way for your audience
  3. Gives you the exact steps to record and process your videos fast

Resources Mentioned:


SweetLife Podcast™ Love:

Are you subscribed? If not, there’s a chance you could be missing out on some bonuses and extra show tools.  Click here to be sure you’re in the loop.  Do you love the show? If so, I’d love it if you left me a review on iTunes. This helps others find the show and get business help. I also call out reviews live on the show to share your business with the world. Simply click here and select “Ratings and Reviews” and “Write a Review”. Thank you so much ❤︎

Need faster business growth?

Schedule a complimentary business triage call here.


Full Show Transcript:

You’re listening to the sweet life entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator a probate. Welcome to the beach house on a busy Monday, the night here in Boulder, Colorado as a record, this episode for you number one 73 real time because all of our podcast episodes have been recorded week by week for you to make sure we’re giving you the exact content you need in this very strange, ever-changing business economy. Welcome to the show.
I’m April beach and I am joined by my three teenage boys and my husband on the other side of the wall having dinner. The windows to my office are open because it is a gorgeous Colorado evening and so I hope that you can bear with me if there’s a little bit of background noise and I totally know that you understand right now. Today’s show is all about helping you create videos so that you can launch your online content faster. Now, the last couple of episodes we’ve been pouring into you on how to update and change your messaging,
how to make sure your mindset is right so you keep the cash flowing into your business. And today we’re really honing into how to create video content so you can release online offers that keep your clients pain. So this particular episode is perfect for those of you who are established business owners or you’re brand new, you’re literally just launching a brand new company. You know, there’s no time better than the present. The only place you can go is up from here. And so I encourage you to dive in and you’re struggling with actually how to create your instructional videos,
including simple steps like where to record them, where to share them, and actually what type of content that you want to share. So this particular episode is going to be give you the three types of content that you can choose from to share. You at the end of this episode are gonna know exactly how you want to present this content and you’re going to have the exact steps to record and process your videos really fast. So all of the show notes and everything we’re talking about, all of the resources,
the technical resources can be found on our podcast website by visiting Sweetlife podcast.com board slash one 73 so let’s go ahead and dive into today’s show.<inaudible>. Okay. As we dive in, the first thing you need to decide is what type of content are you creating? So there’s three common types of video content that you would create for an online course or for a webinar. The first one is actual video only, so that’s your face on the camera, just talking to people about what it is, just like you’re teaching or speaking on stage,
but it’s actually virtual. And so that is content type number one content type two is actually creating a PowerPoint presentation and a recording of voiceover to your PowerPoint presentation and talking them through the instruction. And then the third type of content that you can choose to share is actually a combination. This could be a little bit of your face on the video and then you can flash over to maybe a white board or something interactive that you want to share. Possibly you can show some photographs or you could show your PowerPoint presentation,
so the very first step is actually choosing what type of content is best for you to share and what type of content your audience wants. Again, video only with your pretty face right there, chatting with them. Number two, PowerPoint with your voiceover or number three, a combination. Okay. Now let’s talk about the reality and the pros and cons of each. First of all, if you’re going to record video only with just your face talking almost on the spot, then you have to be really good at on the spot.
You have to be really good at what you do. This is usually an ideal delivery. For those of you who are already experts in your field, you’re already comfortable teaching online. Maybe you’ve spoken on stages before and you’re basically really good at on the fly. You’re also funny,
a little entertaining and you aren’t terrible at going off on tangents, but you utilize these little kind of squirrel moments to keep your audience engaged.
That is a perfect scenario for you to actually speak on the camera. You need to be able to keep people engaged just when you’re talking to them,
especially when they can’t talk back cause we’re talking about creating prerecorded content. All right, so now let’s talk about the pros and cons of option number two.
This is creating a PowerPoint presentation, so PowerPoint presentations are really amazing if you have a lot of data,
if you have a lot of step-by-step or if you have a lot of graphs or content that you want people to share,
PowerPoints are a great way to deliver a lot of structured information that people that are visual learners actually take action on better.
The downfall of a PowerPoint presentation rather than just coming out and recording your video training is that it takes at least three times longer to create that because you actually have to outline the structure of your PowerPoint slides.
You have to design the slides and you have to then take the time to record over them so it is going to take you longer,
but it’s a great option for those of you that aren’t super comfortable on camera yet and you want the actual content to help guide you through your teaching so that you stay on track and you also want to help those in your audience that are visual learners and really love seeing that you know step by step.
Now we’re going to give you tons of tech quick start guides at the end of this and in the show notes,
but I’m going to tell you right now the fastest way to create amazing PowerPoint slides is through Canva. You know,
we’ve gone through Microsoft PowerPoint presentation, we’ve done keynote, we’ve been around the block on all of those and we are really pleased at recommending that people use Canva now because you can actually create canvas slides that are already done for you.
It just plug in your content. They look amazing. All right, they look absolutely amazing and you can actually present them as a Microsoft PowerPoint presentation now.
So that’s my quick little tech nugget in here, but I’ll be also giving you all of the tech tips at the end of this episode in our show notes.
And then the pros and cons of the third option. Remember that third option was kind of a combination.
This is actually my favorite way for businesses to present content. Number one. It gives them an opportunity to really see you face to face authentically.
So this is one where we combine a little bit of you face to face, a little bit of a white board strategy session and a little bit of an example,
whether you’re showing a case study or a photograph online and using it as an example for your participants. For the people that you’re teaching.
It’s a great way to keep people engaged, to keep the content interactive and to continue to meet the needs of your students with all varieties of learning abilities,
whether it’s audio or whether it’s visual or whether people want to have that interactive content. It might take you a little bit longer to create this because of the variety,
but it’s usually the GoTo way for new businesses that are trying to make an impact, trying to connect with your audience more authentically,
trying to give amazing content and teach amazing content that people can immediately take action on. So those are just a few of the pros and cons about that.
Now let’s go ahead based on whichever one you chose. Again, video only PowerPoint presentation or a combination.
Let’s go ahead and I want to actually give you the steps to create your videos and get them online.
This might seem super elementary to a lot of people, but you would be blown away by the number of emails and the number of people that actually reach out to me and say,
okay bro, I’m ready, but how do I actually record the video? Where do I do it?
Well, you know, what does this look like? Give me the steps. And so that’s what we’re doing on today’s show.
Okay? So step number one is choose how you will deliver your content. So you’re going to make that choice between video only PowerPoint or a combination.
And then what we’re diving into here is we’re talking about prerecorded content. You also can of course deliver this on live streams.
But I want to dive in really specifically to those of you who are creating courses or creating a membership community.
So step number two means that you will actually create any sort of downloads a go along with it. You’re going to create any sort of slides,
graphics, any photography that you want to share with it. So you’re going to gather all your materials,
you’re going to gather your materials, you’re going to gather your content, and then step number three is you actually lay out,
you outline your teaching. We want to make sure that you have a very clear outline of every single one of your videos so that at the beginning of your video,
it’s super clear that people know what they can expect at the end. Here’s an example of this. It’s not just video.
This podcast. In the beginning of this podcast, I said we’re going to talk about the three different types of content that you can create so you can choose and we’re going to go ahead and give you the step by step to actually record your videos.
You need to be able to say that at the beginning of every single one of your videos so that people know whether or not they want to stay tuned.
That’s a really important key. The way you do that is by outlining your content to make sure you’re delivering predictable transformational results within every single video that you create.
That means people can predict the end result that they will achieve from watching your video. So take the time to actually outline your content and make sure that you are taking people from a start to finish route.
And then step number three after you’ve decided how you’re presenting your material, after you’ve created any slides or you’ve created any worksheets,
is actually going in, setting up the room where you will create the video. Now, depending on your tech setup,
there are a few different ways you can do this. And so I’m going to give you all of them here on this podcast that you are going to need to look at your technical setup and see which one’s best for you.
Number one, if you are recording just simple video, just use your iPhone or your iPad to record your video.
Your iPhone especially now records amazing videos. You don’t need to invest in huge expensive video camera. You can do it really well right now on one of the most recent cellular phones.
Now you do want to have a mic and so you either want to invest in a cordless wireless Mike,
or you can invest in a wired mic with a really long wire so you can clip it to your shirt because your audio and making sure that you are clear is really important.
As a matter of fact, data shows that your audio is more important to viewers than your lighting. So if we had to pick audio or lighting,
if you have to go with one of them first, we’re going to pick audio cause if your audio is crappy,
but you look really great, nobody’s listening to a word that you’re going to say. They’re just thinking about the fact that they can’t hear you.
All right, so we want to make sure your audio is really excellent. So step number one is just creating the video on your phone.
That’s option number one. Option number two is actually creating a zoom account. Whether you use that already or not for your business,
creating a zoom meeting. There’s two different types of zoom accounts. You can have zoom webinar and zoom meeting.
You just need a zoom meeting account and setting up a meeting, recording it all by yourself. You don’t even have to invite anybody else there.
If you have slides, you can share your slides, you can record your audio, you can connect an external microphone so you sound great.
As a matter of fact, zoom has so many different advanced tools now that you can use. You can even improve your parents by the zoom settings,
so actually create your videos by talking to yourself, by teaching them all by yourself in zoom and sharing your screen,
sharing what other content you might want to bring in depending on what is your teaching and how you’ve chosen to deliver your materials.
Option number three is actually hosting your zoom training live, bringing people in there, teaching the training to a group of people,
recording that, and then downloading and using that recording to share with other people in the future. This is how we create live content and we turn it into what’s called evergreen content content that you can sell again and again and again.
So zoom is a really amazing way. You don’t have to have this huge camera setup, just record right there and zoom and it will share a little picture of your face and it will share your screen and what it is that you’re looking at.
It’s a really great way to get started. Other tools that you can use to do this, R E cam live,
we love e-comm live e-com live is a more advanced streaming tool, but ECAN live lets you change the background.
You can set an entire scene, you can share your desktop and there’s so many more things that you could do with Ecamm live.
You can either record it directly by yourself and save that recording to turn into your coarser material. Or you can actually live stream into your Facebook community,
live stream onto YouTube and many other places and still capture the recording to use that recording inside your course.
So those are three very clear how to record steps. Let me go ahead and review them for you again.
Okay. This is for those of you guys that are just getting started to create video content and you are stumped.
So you’ve already chosen what type of content that you want to record, whether it’s a straight video or whether it’s a sharing,
a dashboard or sharing slideshows or a combination. And here are a recap of the steps to actually get that video recorded.
So first things first, choose how you’ll deliver the actual content. Second is create your slides, your worksheets,
any other things that you want to share. Third, you want to make sure that your content is very clearly outlined and then you either record directly into a cell phone or an iPad.
Use an external mic or you number to record directly into zoom, either by yourself or with inviting other people to join and you save that recording from zoom and you utilize that to share with other people in the future.
Or option number three is using E cam live. Ecamm live is by far the most advanced in the best quality video recording that you can do,
but it does require a bit of tech training and we’ll go ahead and share resources to the best YouTube or we know that gives free E cam live business trainings.
We lovey cam live. We’re just actually testing this more and more for our business. We’ve used cam to record our podcasts and Skype forever and this is a,
this is a new advanced tool we’re using to create other types of videos for you guys as well, so hopefully these steps really simplified the process of creating video.
Number one, I want you to walk away with understanding that it doesn’t have to be perfect and it’s not going to be perfect.
I look back on some of the first online courses I created 13 years ago now and of course I wish that I had done things differently.
Of course we have certain audio issues in places and the lighting wasn’t that great, but the reality is is the content was amazing and people loved it and I made a lot of money and that’s what I want for you.
It doesn’t have to be perfect to get started. The other thing that I want to bring up is it,
so many businesses right now are launching online. The consumer now in 2020 is much more forgiving than they ever have before.
We’re hearing actor voiceovers with echo in the background coming on through our TV channel because people aren’t in recording studios right now and we don’t care.
As a matter of fact, there’s a certain sense of the fact that it’s super cool and real and authentic,
so it doesn’t have to be perfect right now and people don’t expect it to be perfect. There’s never been a better time to launch your online course,
to launch her online materials, to bring your content to the world in an online way, and so don’t make perfect the enemy.
Don’t stop in your tracks because you don’t know how to move forward. First, go through, decide how you’re going to share your content and whether or not you need deliverables or visuals to help and then jump in and just start recording.
You can always use video editors like I movie to cut out parts where you don’t really like what you’ve said or to brighten up the background and just really kind of change the lighting in there.
You can always use tools to make it better and better, but the point is to just really get started and start bringing your content online.
This is not just a strategy for right now, although everybody’s using it right now. This is a strategy that my company has been teaching businesses to do for now 15 years.
By bringing your content online, by going from offline to online or being a newly launching online business in scaling so you can serve more people.
The way you do that is creating content that can be shared across the board in video is King people want and they are willing to pay you for it,
especially if you’re creating content that they really want and that your offers are hitting it on the nose as far as what their pain points are right now.
If you’re struggling with that, you want more help creating your offers. Shoot us an email to hello@sweetlifecode.com and we’ll give you the information on joining our next group case study program where we’re working with entrepreneurs to help you build your new online offers that are going to be the bridge for your company right now and to make sure your company is leading in the future.
Again, you can just shoot us an email to hello@sweetlifecode.com and we’ll send you the information on our next group study program that we are launching and all of the show notes from this episode can be found by visiting sweet life podcast.com forward slash one seven three I’m also going to make sure that we include links to the E cam live,
obviously zoom, which is not hard to find nowadays, but I’m also going to put some other links in there for you as well,
including the platforms that we recommend for actually uploading your content and sharing online content, online courses and membership sites.
I’ll make sure that those are there for you in the show notes as well so that you can not only take today’s action steps but you can take them a step further.
Thank you so much for tuning into the show. I love chatting with you guys. Thanks for bearing with us while we record podcast content every single week based on what you need.
Thank you for being patient when my teenage boys are Outback and my dog is barking and I just really appreciate all of your support for this show over the years and all of our expert guests that drop in here to deliver you expert content.
If you have not yet, we would very much love it if you’d cruise over to Apple podcasts and leave us a review.
It would mean a lot. Not only that, we love to feature businesses that review us on Apple podcasts and so pop in there and give us a review and we’d love to give your company a shout out.
Thanks so much for tuning in. You guys hope everyone in your household as well, and everyone you love as well,
and let’s keep growing our businesses together. Talk to you soon. Bye. Bye.

Episode 169: How To Launch Your Services Online: Small Business Help Part 2 – with April Beach

SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Episode Bonuses:

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Who This Episode is Great For:

This episode is for small businesses that want to launch live group coaching and need help getting started. Software makes up the nuts and bolts of your online business, but it tends to overwhelm some to the point of stopping. Trust me when I say that if I can use (and now teach on) software, anyone can! The important part is making sure the software you choose works for you! This show is for business owners who are considering building a group coaching program and want to make smart choices.

Summary:

How to build a powerful group coaching program.  In this show, I break down how to plan your group purpose, how to choose the best software, and how to bill, onboard and pick the best platforms for success. Every business is different and this episode helps you find the right answers for your business. We also discuss the power (and joy) of hosting live group calls and what types of entrepreneurs will thrive with this business offering. 
 
Today’s episode will help you plan your group’s purpose, schedule, taking payment, onboarding customers and deciding the best platform for your group goals. 

Highlights:

  1. Determine what type of group you’re building
  2. Choose the online platform to build your group in
  3. Set up how people pay you.
  4. Understand why AI plays a key role in customer satisfaction. 

Resources Mentioned:


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Full Show Transcript:

you’re listening to the sweet life entrepreneur podcast Simplified strategies to grow your service business and launch a life you love faster with business, mental and entrepreneur activator A probe age How you guys, um, welcome back to the show. You are listening to the sweet life entrepreneur in business podcast, and I’m a pro beach online business development expert in strategist, and I am here to help you continue to grow your current business online. Or for those of you who are interested in launching new online service is or a new online business.
All of the show notes and the resource is that we have for you can be found by visiting Suite life podcast dot com Now on today’s show, we’re actually continuing a two part training that we started last week about how tow launch your online service is. This is something that is an amazing way to grow your business. It’s an important way to scale your business, meaning you could duplicate yourself and reach more people. Bye and launching online coaching, consulting and digital service is digital products, and we’re diving into the actual nuts and bolts of some things that you need to have in place to watch group coaching service’s and some different considerations based on the type of delivery that you may want to have.
A CE faras sharing service is to groping people online. So this is perfect for you if you find yourself in a place where your company is ready to scale so you’ve reached capacity, meaning you can no longer see people face to face or one on one. And right now, if you’re listening to this riel time were stuck in this sad and funky Corona virus economy, so we can’t see people face to phase right now, anyway. And so it’s a great opportunity for you to continue to reach groups of people.
Reach your audience, Reacher established customers gain more customers by launching Group Coaching Service’s. This is also perfect for you. Have you been thinking about hosting on online mastermind group? Or if you’ve been thinking about hosting instruction or some sort of training two groups of people at once, this is an ideal chauffeur you to listen to. All of the show notes will be found at Sweet Life, podcast dot com, forward slash 1 69 and for advanced business development coaching programs, courses and masterminds cruise over to sweet life co dot com,
and there are a variety of opportunities for you to help you take your business to the next level Online over there for you. Okay, All right, let’s go ahead and dive into today’s business training. All right, As we’re talking about group coaching, it’s important to differentiate that the type of group coaching we’re discussing is different than if you were coaching a team. This is actually for those of you who are experts, mentors, leaders, skill teachers, coaches and consultants. And you want to host a group where each individual in the group has their own story,
their own track. So it’s different than if you were coaching a team all for one purpose. To learn to do one exact thing. Group coaching is where you still have similar goals, and you have to outline the expectations for any grip you launch. But each person is creating their own reality out of the instruction that you are giving. So I just wanted to differentiate that here in the beginning, and there are generally two different types of groups that you can think about creating and you know, the sky’s the limit on this.
But for the sake of this podcast in this training, this is the easiest way to just really move us along here and get your group coaching started faster. So the 1st 1 is instructional group in an instructional group is really where you are teaching strategies so people can take them, make them their own, apply them to their own life or their own business, and then move forward or the other type of group. Coaching can be community based, where you’re actually facilitating, Ah, place for people to work together,
work amongst each other, really connect with each other over the similarity that they have in the topics that you are leading them with. And most group programs actually contain an aspect of both of that, whether it’s instruction the majority of the time. And then there’s a community component for an afterburn effect, or whether it is established within that particular group coaching program from the very beginning. Another thing I wanted to talk to you about is that if you are launching a course that a group of people are going to go through,
that isn’t what we’re talking about on today’s show, but we’re really talking about live events where you’re coaching a group of people at a time. So I just wanted to clarify that before we dove into this particular episode now a couple reasons why this is amazing. First of all, one of my favorite things to Dio is to connect with people live in a group there, so much fire that goes around and passion, and people start talking and inspiring each other. It is one of the best ways to coach people,
so I just wanted to share. Everybody’s experience is different, but it’s one of my favorite things to do is to see that happen based on the leadership that I give to a group of women entrepreneurs in. So if you are a type of business leader that your personality loves, that community loves mentoring and inspiring others. A live group program could be a really excellent business model for you know, we always want you to pick a business model where you’re happy and you thrive at what you’re doing, cause that’s gonna make you even better at what you already are in your area of expertise.
So the first thing is to establish. What is the purpose of this group? Is this strictly for instruction? Is this a community based group?
Am I delivering content on a certain schedule within this community? What are people going to expect out to be part of this group?
And how should I set this group up for success again? It could be a combination of all these things.
Or you can just host groups based on one of those aspects again, community instruction or content delivery. And so,
after you’ve made that choice, step Number two is diving in and picking the platform. So where is this group gonna live?
Where do you want to live there? So many options? The 1st 1 Let’s just get it out of the way.
First is a Facebook group. You know, I hate Facebook groups, but I also have Facebook groups because they’re easy and people are there all the time.
It’s hard to retrain an entire audience on something there, naturally doing everyday anyway. But Facebook groups have their pros and cons,
and so that might or it might not be a good place for you to host your group, but I just wanted to mention that first,
because it’s one of the first ones that people think of another option, which is doing a great job.
It can be competing with Facebook, and we talked about this on the last few episodes. I’ve spoken about this platform a couple of times,
but it’s called Mighty Networks. Mighty Networks is a super rad app. I will tell you I love being part of mighty networks.
I’ve had my tea networks groups. It’s so nice because it gives me, like, a push notification on the sleep screen of my phone when somebody has posted to me and I can I can set up my notifications for that rather than having to go into Facebook and scroll through all my notifications that came from my sister and my cousin and my clients.
It’s a terrible thing to do, especially for people like me that have at least 10 different squirrel moments every single day.
It’s really hard for me to stave, bogus. And so that’s why baseball is another reason why Facebook is a terrible option for me.
But Mighty host does a really good job of creating topics so people can communicate, and in post under them and taking people outside of really that cluster.
You know what that happens inside Facebook? The downfall of that is there is no live streaming into my tea house.
And that’s one of the reasons why I’m still in place because I love and you might love this, too.
And this is thinking about how you want to connect with your group. I love being able to pick up my phone,
click the Gold Life button and just be able to talk in there and say, Hey, how’s everybody doing today?
That’s something that’s important for me. It’s something that my community expects and wants for me. And unfortunately,
at the recording of this, it’s just not an option that’s available in mighty House. But I just wanted to share those two things because they’re the 1st 2 platforms that entrepreneurs usually hook on to.
Mighty host does integrate with zoom so you can in bed video through zoom. But it still requires you to log on to a totally different platform rather than just clicking a go live button.
And when you’re a busy woman man, every step counts, doesn’t it? All right, couple other platforms I wanted to throw out there for you.
You’re gonna have to test which one you like. The 1st 1 we already mentioned is Zoom. I’m sure you know,
zoom by now. There are two different types. Asim Platforms. As we mentioned on last week’s podcast,
There’s Zoom Meeting and they’re Zoom webinar and they both have totally different functions. So it’s based on how you want those platforms to function,
and you can use either one for group coaching. The other two are Google hangouts. I will admit I just attended my very first Google hangout last Friday,
and I thought it would be a lot harder to get into Google hangouts. It wasn’t something that I ever felt like I wanted to even try.
And there was a meeting that I wanted to connect with a group of really cool women here in Colorado from women who start up and they had a Google hangout and it was pretty cool.
There were some downfalls to it that I didn’t like the fact that I couldn’t see everybody like you can in a zoom platform,
but it was easy. It was easy for me to get on there and it was clearly integrated with my Google business email,
so that was very simple, too. So Google hangouts could be something that’s may be a first step if you want to host community in Host group Coaching service is online and then the other one is crowd cast.
I Love crowd cast. I’ve used crowd cast numerous times. It has a great integration feature where you can see people’s live chat,
especially when you’re on crowd cast online. Unfortunately, crowd cast has had quite a few technical problems every time I’ve tried to use it.
But you know what, ladies? That could just be me, because I swear there’s like some magnetic field around me that if some software or tech is going to break,
it will break at some point in time on my watch. So it definitely could just be me. I love the way the platform works.
I love the way it’s set up in that has a green room function. And so those are just some suggestions for you.
I know a lot of the last podcast episodes. We have talked about software, and if you’re building an online business,
it is software software are the boards and the foundation and the nuts and bolts of your house instead of just having a storefront.
And so that’s why this software that you choose will make or break your business. And it’s not that it’s the software itself.
It’s how you use this software, how you needed to function, why you’ve chosen that software and frankly,
whether or not you know how to use it in a TV for you. At the end of the day,
we want things that are easy, because then you will perform better and everything else that you d’oh So again I will make sure all of these resources are available for you in the show notes and links to try these things in the show notes for this episode.
So if you haven’t ever gone a rich our podcast website yet, it’s really cool. It’s like a whole business resource center.
We rebuilt it about a year and 1/2 ago for you guys in. You go in there under the show notes for this and has all these links to everything we talked about in the show in a whole bunch of other free business training that most business coaches charge thousands of dollars for.
It’s a huge database of free stuff in there for you guys. So just cruise over to sweet life podcast dot com,
and you can. You can grab all that and check it out. So we talked about number one.
She’s in the purpose of your group number two. Choosing your platform. Granted, this is not an exhaustive list of platforms.
I’m sure there are other platforms out there. These are just the ones that we tend to talk about the most with businesses that are growing and scaling online.
The third thing is is to create a schedule just like the parameters that we set up in last week’s show about how to set expectations to establish your one on one coaching.
Virtually the same goes with your group, so it’s important that you have a set schedule that people like you and like me about if you’re listening to the show about you’re a planner like I am,
I geek out on my calendar that’s one across my wall, and I won’t commit to anything unless I know that I can fit it in my calendar in.
So if those are the type of people you’re serving, then you want to make sure that you’re prepared and you have a schedule set out now where people register for your group.
Coaching is really what I want to kind of drill into today. So some of the platforms we talked about have that built in where you can schedule your medians in advance in Zoom,
and you can even have multiple mediums. Another place you can do this is if you choose to host your online group coaching in Facebook in a private Facebook group.
You can also create events within Facebook and actually scheduled the events there within Facebook itself. So I just wanted to share that with you two options.
Make sure you have a place where people can sign up. You have a software that gives them notifications and reminders to show up.
Because Justcause people sign up doesn’t mean people show up into the end of the day. We want people to obviously show up,
and so that is an important aspect of whatever software you choose. Make sure that you do have the ability to have people schedule online and get reminders so they will show up for you okay.
And before we dive into step number four a little behind the scenes here, my husband and my three boys just got back from a long word skateboard ride,
getting some fresh air, and everybody just came barreling through the door with their shoes and the dogs and the skateboards and everything.
Welcome to my life. I love my life. Actually, I felt so blessed. But there’s a lot of noise in the background for all these podcasts were recording right now when everybody is home together.
So thanks so much for bearing with me through that. So step number four is How will you, Bill,
you got to make money, right? That’s why you do what you do. Yes. You probably love what you d’oh,
but let’s make you some money so you can keep doing it and help more people. You need to decide how you’re gonna build for your group coaching program.
Do you want to build once and they get unlimited access to all of your events? Do you want to set them up on a subscription where they’re automatically charged every two weeks or every week or every month?
And of course, how you lay out your program. The content of what you’re delivering is gonna dictate obviously,
how long this is gonna go. The point I’m making is it. We have to make sure that your software is set up to support you in this.
We want to make it easy for people to give you money. Amen. Amen. OK, so this means that whether or not you choose Facebook or you choose zoom or you choose another platform.
You know, you have to make sure that you’ve determined how you are going to build people, how frequently and how you’re gonna take money in depending on that platform,
they either have that built in or they don’t. Now, this is a great advantage of mighty networks,
mighty networks. You can actually receive payment through mighty networks, and everything is all in one there. Another reason why I do love that platform again.
Nothing’s perfect. So you can’t go live in there. But maybe there are other things you could do to improvise that sort of connection with in your group.
So I just want you to pay attention to how you’re gonna take money, how frequently you’re gonna build in the most common payment processors are stripe Pei Pao in some people even use square or square up,
and each of those enables you to create a type of service. Now I’m can’t verify for sure if square up frankly allows you to create subscriptions.
It’s not a platform I’m an expert in, but I do know that they allow you to charge and build for service is,
and we have a lot of clients that you square up for. You know, even local service is like esta Titian’s.
You square up to take payment and my eyelash girl use the square of today payment. And so if you have a one time payment,
that might just be the easiest thing to do to get people to onboard to your group coaching program. If you’re looking for more of a subscription billing plan,
then stripe and paper. How are your options? And they have those sort of different payment options integrated within them in those two platforms,
integrate with most community online platforms as well. So number four the most important thing is make sure you know how you are going to charge people and make sure it’s easy for them to pay you in the last thing I just wanted to touch on.
Gosh, I think it’s actually been a while since I recorded a whole entire episode on email marketing. Maybe it’s time.
Message me. Send me a d M on instagram If you want more trains on email marketing email marketing is not your regular business email,
so it’s not my email address. Email marketing is actually a c R E M. It’s client relations management system and the type of email marketing that I want you to think about.
Having four group coaching is automated email marketing. This means that when somebody signs up for your group coaching program,
they get automatic e mails. It’s like using a I. This is how we’re starting to integrate heart official intelligence into our online businesses.
So the software knows somebody signed up and the software sends them an automatic email that’s written by you super personal,
thanking them for joining whatever program that you’re doing, letting them notable what to look forward to and it’s automatically sent to them.
In a perfect world, we want this software to send them a couple of different emails reminding them of the upcoming meeting,
helping them get onto your platform. Whether that is how to get onto crowd cast or how to join our Facebook group or how to post a topic and mighty host.
Whatever it is, we want your email marketing to create a relationship with them. Anto walk them on,
boarding into your program in little teeny baby steps so that they feel super taking care of from this second they pay.
We want to make sure that the second somebody pays you, they don’t have what most people have is like this momentary panic of buyer remorse where you’re like Oh my gosh,
I should I should I should have done that, you know, we want them to immediately get any mail and in a perfect world,
really be redirected to a page. It says, Awesome. And so glad that you’re here. I can’t wait to work with you or I can’t wait to have you join our program.
This is what you can expect. This is where to go for questions. We’re here for you. We understand what you’re looking for.
And we have paved the way for you to have an amazing experience in my group coaching platform or program or whenever it ISS.
That’s why we need an email marketing manager. Now the reality is, is a lot of these platforms don’t have email marketing built in.
So if you’re choosing these platforms based on the platform itself, it’s not necessarily in all in one. So you might have to go in source an email marketing manager and make sure it connects.
Or it’s what we call integrates with your community platform of choice. And so listen, it’s like baking a cake.
There’s 1000 different things that you can put into your set up to make it customized for you if you have questions about this.
First of all, everybody has questions about this. This isn’t business strategy, you guys, that this is the nuts and bolts of business.
I am happy to answer your questions about platforms any time I do answer questions about this and how to help you pick your best platform.
Answer questions about this all the time. Cruise over to our podcast community, our Facebook community. It’s totally free,
and you can go in there and just plug away any questions that you have, and I’m in there frequently supporting you guys,
So just go to a sweet life community dot com, and it’ll redirect you to our Facebook community and you can ask any questions.
So here on the podcast, let me just give you some samples of platforms based on the ones have talked about that have the most capabilities.
So so far, based on needing to have a platform where you could deliver content, having a schedule that you composed,
having a way to bill and having notifications go out, then mighty hosts is the way to go. That’s the Gold Star again,
their downfalls like I still can’t use it because I really appreciate being able to go live with my community.
I’m willing to piecemeal other parts of software together so that I could still go live with my community, but that might not be a big thing for you,
so I just wanted to make the easy button up here that mighty hosts and granted, you have to pay for more bells and whistles,
but is usually the way that businesses go when they’re creating community platforms and community coaching. So far, the other one that I’ve mentioned on other shows,
which I haven’t had a chance to test yet. But when I first checked it out a year ago and loved it,
I ran away because I looked to the price tag. It was like $5000 I’m not gonna pay $5000 to play with something.
But they have a sense rebuild the platform and I can’t wait to get in there. And it’s called Disciple Media.
In So Disciple Media, I think, has everything it did the last time I checked. Everything that that we want you are gonna play will pay more for it.
So I will also go ahead and make sure that there’s a link to the new platform built by Disciple Media.
So you can go in there and try that as well. So let’s go ahead. Let me just do a quick recap.
You might be able to hear my dogs barking because, seriously, every single person walks by my house and I have a little Chihuahua that never stops parking.
And especially now that everybody is going for a walk 20 times a day in my neighborhood, that damn dog just never stops working.
So we’re just gonna push on, aren’t we ladies. Okay, so the recap for today’s show is how to watch your online group Coaching service’s again.
This is perfect for you guys of your established businesses, and you want to reach more people you want to sell more.
Service is you want. Establish your expertise or if you’re a new business and you just want to head out the gates with launching group coaching.
I know that there are quite a few new businesses that have come through our doors in the last six months that are actually launching certification programs,
so it doesn’t even have to be an actual business. It could be more of an educational certification based program.
Yeah, group coaching is away, right? So first of all, we talked about platforms and making sure you’re choosing the purpose of your group,
whether it’s instructional or community or, you know, just strictly sharing content or a combination of any of those choosing your platforms.
We talked about Facebook groups, mighty networks, crowd cast Google hangouts and zoom. Those are the top ones that people seem to be going through.
Currently, the recording of this we could probably record this same show in six months and I might give you a different list.
Number two or diving in the next part is creating a schedule and making sure it’s easy for people to register.
Easy for them to know what’s coming up again. The clearer in the more, the more simple you lay out your program,
the more money you are going to make, the more people you are going to enroll the next episode making sure it’s easy to pay you,
making sure that the experience of going online registering and pays you d picks the experience that you want to give your customers.
And so you want the whole entire process to aligned with your branding your experience the way you want your customers to feel when they start working with you.
So if you are a high end brand and you are delivering high end group coaching, you’re not going to take money through Venmo,
right? Right. So we talked about stripe and papal integration and making sure that it’s smooth sailing there to set up subscriptions,
accounts or one time payments. We also talked about square up and how that could be an auction for some people as well.
And then we talked about email marketing to the extent that I would love for you, just a walk away with either new knowledge if you didn’t have this,
or just reinforce knowledge to what you already know about how important it is to utilize a I in creating automated e mails that are going out to people who have already paid you to reassure them that they’re in the right place.
So we don’t want any buyer’s remorse who want to create raving fans that are sharing how great it is to work with you over and over again with all of their friends.
So that is today’s show. This is episode number 169 of The Sweet Life Entrepreneur podcast. Thank you guys so much for being here.
If you have not yet. I would love it if you’d leave us a review on iTunes. That really helps other podcast listeners find our show.
And it’s something that we really appreciate very much from you guys. So you could just cruise overto apple and leave us a review.
And a lot of times we actually read these reviews live online, and we feature a business which is exactly what I’m going to do right now,
all right? And this is so sweet. I just went over to pole are featured review this week,
and all you moms will get this. My son Sam, I saw left me. Review. It’s up Sand Beach and says,
My mom’s podcast. Love you, Mama. Five stars. So not my future business is weak, but that melts my heart.
I do want a big C tour to five four for your review. Thank you so much for taking the time to come on here,
You say. That’s so good. It’s like talking to a business Vesti really relate to our style of business advice and how protective she is over her audience.
Just pinged a few episodes and I’m hooked. Keep it going. Thank you so much for leaving that review.
That really means a lot, but I don’t know your businesses and I want to shout out and help you get eyes on your business is well,
so if this is your business d m me directly on Instagram, you confined me at sweet life. Underscore entrepreneur.
That’s my instagram account, where I share a lot of business and a lot of mom with three teenage boys.
Life in de Emmy there and let me know your business so we can go ahead and make sure that we give you a shout right back out.
See tour to 54 All right, you guys, thank you so much for hanging out with me on today’s show.
Next week we have Sarah tomes are Facebook and Instagram ads expert back in the house, and she’s diving through the seven steps to set up your Facebook business page or fix your broken Facebook business page to make sure you are optimizing your results in the time you put in there.
Next week’s show, All right.
That’s all folks!

Episode 167: Online Business Launch Tips and Revenue Streams – with April Beach

This episode is for those in Phase 1 – 2 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Episode Bonuses:

Online Business Pre-Launch Checklist

COVID-19 Small Business Resource Center

Who This Episode is Great For:

  • Consultants, Coaches and Service Providers who are looking to expand your business online
  • You’re looking for clear steps to make your business transition to online
  • You’re interested in launching 1-1 coaching services virtually

Summary:

This episode is important to help save you time. I meet a lot of business owners who’ve worked hard to build the wrong kind of business. This is an unfiltered episode that lays out some tough love and inspiration to help you launch your online business the right way including; how you’ll make money, how you’ll serve your clients online, and launching products that people love. 
This show also helps you define your perfect day routine and choose the best online business that aligns with your plans because having an online business does not mean you will be working less.
 
I also give specific recommendations of ideas of online courses, membership sites and other things you could consider to add to your offering menu and why it’s important to master one first. Why you can’t set it and forget it and that you need to have an active growth plan, as well as the truth about the hard work it takes to build your business online. 

Highlights:

  1. How to choose the right kinds of online services, products, and revenue streams
  2. The two types of popular online courses people buy
  3. What a membership site is and why you might want to launch one 
  4. Important online relationships you’ll need to build 
  5. How to stand out online 

Resources Mentioned:

 
 
 


SweetLife Podcast™ Love:

Are you subscribed? If not, there’s a chance you could be missing out on some bonuses and extra show tools.  Click here to be sure you’re in the loop.  Do you love the show? If so, I’d love it if you left me a review on iTunes. This helps others find the show and get business help. I also call out reviews live on the show to share your business with the world. Simply click here and select “Ratings and Reviews” and “Write a Review”. Thank you so much ❤︎

Need faster business growth?

Schedule a complimentary business triage call here.


Full Show Transcript:

you’re listening to the sweet life entrepreneur podcast Simplified strategies to grow your service business and launch a life you love faster with business, mental and entrepreneur activator a probe Age Hi there. Episode number 167 of The Sweet Life Entrepreneur in Business Podcast I’m April Beach and we are in Week two here at my house that the recording of this were actually on date number four of Corona virus locked down. My boys are restless and this is a very strange and surreal time. And there’s a lot of bad news out there, a lot of scary things that are being talked about.
And so here, the Sweet Life Company and on the podcast, we are focusing in on all of the positives, the positives from a business standpoint and the positives from a personal standpoint. There is beauty from the ashes. There’s a silver lining to this, and so that’s what we’re going to talk about here on today’s show and is a business. We’re really striving to focus on those things also, it puts us in a very unique situation because my company’s expertise is developing online businesses. The podcast is dedicated towards small businesses and entrepreneurs who are looking to launch your service is and grow your company online in.
So there is certainly a silver lining in this, that this particular podcast is strategically designed to be pouring into you as an entrepreneur right now in the state of the world that we’re in. So I hope this show is a blessing to you. And I hope that you use the free tools and business strategies that we have here to grow your business online because there has never been a more important time to do that. If you and I don’t know each other yet, I’m April Beach, and I’m super glad that you’re here.
You can get to know me more by cruising over to sweet life co dot com. In the meantime, this is what you can expect on today’s episode. We’re diving in, and I’m actually giving you a pre online business launch checklist that goes along with the teachings I have on today’s show. The idea behind this is that many of you who may have not launched your existing business or brought a new business online before are in the process of doing it in I know that there is a rush to get online.
I understand the importance. I have kids, I have a home. I have people that I love to take care of this well, it’s a very scary and surreal time right now that’s happening in the world until I understand that there is a rush Tau launch your business online. With that being said, it’s my intention to make sure that as you bring your business online, you’re doing it mindfully in a very smart way that works with your life, aligns with your profit plan and establishes your business in your brand as the leader.
So on today’s show, you’re going to get the business training, and I have a complete online business pre launch checklist for you to download. You can cruise over to the show Notes for this, which are found at Sweet Life podcast dot com forward slash 167 On top of that, I have also partnered with my good friend, who’s also been a podcast guest here on the show back in 2019. Elizabeth McFadden Elizabeth is the cofounder of Novella Brand House out of Kansas City, and they are the ultimate branding and marketing Ninjas,
Sweet Life Company. My business and this podcast, a novella brand house, have partnered that we have created a completely free cove in 19 small business resource center that I want to make sure that you guys know about You can go right away to sweet life. Coat dot com Ford slash cove It small business. Now I know that you might be busy and maybe not able to write that down. And so I will make sure that the link to the Free Cove in 19 Small Business Marketing, an online business development resource center,
is available to you in the show notes again. So the on Lee you’re all you need to remember is cruising over to sweet life. Podcast dot com ford slash 1 67 This resource and the online business prelaunch checklist are all totally free for you, and we’re talking marketing training’s how to create an online content counter and things that both of our companies actually usually charge a lot of money for. We’ve made them all free to you to grab at this cove. It Small business resource center again cruise over to the sweet life podcast website,
and we’ll make sure that we’re getting those in your hands. Okay. On today’s show, we are specifically talking about four things you should know before launching your online business. Online businesses are the new frontier of entrepreneurship. We all know that I’m not telling you something you don’t know. But how are you going to build your online business in a way that it’s still gonna work with your family in a way that you feel like you are doing a good job strategically positioning yourself with what other online businesses air doing and meaning your client’s needs?
Those are a lot of things to think about watching your online business. It’s very different than just launching your business when you get into the point of launching the online part of your business or online service is there are quite a few different things that you should be thinking about ahead of time so that you don’t waste your time and we’re gonna talk about four of those things that you should be thinking about ahead of time on this episode. So if you’re new here, this is the drill. If you are one of my fans,
it’s here all the time in my followers again. I appreciate you so much. So just bear with me while I go through this because I want to make sure this is really great use of your time. If you’re new to the podcast, I cover three questions in the beginning. So you know if this is a great use of your time. Number one. Who is this Episode four Number two. Why is this important? And Number three, what can you expect to discover or learn? So here are the answers to those questions.
Number one This episodes is for coaches, consultants and service providers who are looking to expand your business online. This means that you’re looking for where to start in clear steps of what you should do first before you make that transition that jumped online. This is also for you if you really have not had a one on one in person service business before, but you want to get into launching an online business or online coaching or consulting service is why is this important thing is important so you don’t jump in blindly because if you don’t do your homework and you don’t know the answers or the thoughts and strategies that I’m gonna bring forward in these four different things I want you to be aware of.
Then you are gonna waste your time. And time is money. So don’t waste your money. You can expect that I’m going to download you on these four different areas and topics that I want you to be aware of.
And I’m going to be really honest. This is going to be pretty unfiltered. And I’m just gonna lay it out there and tell you exactly what I want you to be aware of with each one of these four points.
So there’s gonna be a little bit of tough love in here, and then there’s going to be hopefully a lot of inspiration and learning from some of my mistakes.
I’m gonna share those with you and a really quick note of you are one of my established listeners. You know that I tackled the episodes by phase of business you’re in.
So this particular episode is for those of you who are in my lifestyle. Entrepreneur roadmap phases one and two.
If you’re interested in taking a quiz to find out where you are simply visit sweet life co dot com aboard slash Quiz.
So you want to launch an online business, join the club. Here are four things that I would like you to be aware of.
First number one. How are you gonna make money? You need to know your business model. And what will your revenue streams be?
What will they look like? How are you gonna bring revenue into your new online business? So I’m gonna give you a sample of different types of revenue streams that you can consider for your business and break them up into three different categories to help you understand and kind of wrap your head around this a little bit more.
So the first revenue stream is selling service is or selling digital products. So if you’re a coach or a consultant,
this could look like creating downloads or templates to be sold. Maybe you want to create a workbook to be sold or a planner.
There are a lot of entrepreneurs that are creating these in really amazing planners for other entrepreneurs. I love them.
I’m such a sucker for those. They’re making great money doing it. Their specialty is creating planners. So that is certainly one area If your coach,
our consultants and you want to make money through digital products. If you’re a service provider and you want an online business than you could bring in revenue by creating graphic design result based products,
whether it’s logo design or PDF design or slide design, you also could be doing ah website design and anything that the delivery of the product is digital.
The results of what you’re creating is also a digital result. So those were two examples of how you could make money with your new expanding on my business through digital products.
Granted, there are so many others you can do social media design. Do you have the list goes on and on,
depending on what your specialty is, You can also consider creating beautiful, like signs and paintings and different things to be sold on etc.
And it’s still considered an online digital business. So I just wanted to mention some of those again. If you’re a coach or a service provider consultant than digital products is,
a revenue stream would look like downloads, workbooks, graphic design, Web design, anything that the result is digital based or a settling of that service or product is digital rather than meeting with somebody one on one and face to face or selling it like an art and craft show or something.
A second example of how to make money online is specifically for those of you guys who are coaches, teachers or consultants,
and these would be to launch an online course or perhaps to offer instruction through teaching webinars. Now there are two different types of online courses that you can consider watching,
and we are going to dive too deep into these because I don’t want to dump truck you with too much information.
But there are basically two different types of online courses. One is known as Evergreen, and that is the type of course that you would create and you’d pre record and it would be available all the time.
Anybody conjoining it, it’s on demand. They could just jump into your course whenever they find you and whenever they’re ready.
And then the other type, of course, is one that’s more of an open enclosed car course. So it is only open a couple times a year,
if that, and there’s a lot of marketing a lot of hype around when you open up the list for people to join that.
And then there’s a very hard deadline for when you close the doors to that course. And then the course begins and everybody works together through the course,
usually at the same pace. Those are two different types of options you can consider as faras only courses you also might want to consider.
Teaching live in live is a great way to connect with people. There’s so many different ways to offer live training’s.
You can do live webinars through like Zoom or go to Webinar. You can also do live like Facebook,
Live Training’s within a closed private community. And then the third opportunity for you to consider is like a membership site or an association.
A membership site is a little different than an online course, because a membership site is something where you need to make sure that you’re constantly nurturing your members.
There are always people joining and some people coming in. There’s kind of this ebb and flow off the members that come in and out of your community,
so it’s always important to be creating at least like one new training in a month for them, or,
you know, they have perhaps a core content that they come into. And then maybe you could even charge more and do a smaller upgrade for them To get the newest latest training,
you could have membership levels. There’s so many different things to consider with the membership site, but it is a little bit different than just a straight cut and dry online course.
It doesn’t have that beginning point in that completion point. As an online course, Teso membership site is something that’s a bit longer of a commitment for you.
So I just want you to be aware of that. And the same is true of about creating an association because you have members in your association that you need to nurture and you need to keep supporting.
So going back to question number one, you need to know how you’re gonna make money, and I want you to fully investigate every single one of the opportunities.
But I also want you to consider going back to that vision. What is your vision for your business?
What does an Every day we could look like owning and running your business. Do you want to have more contact with your clients?
Is something like a membership site where you’re constantly connecting with them in meeting with them and having relationships with them?
Is that something that that you like? Word. Are you thinking maybe like an online course? You can create more passive income that you can create more income that you work really hard in.
I am going to tell you that launching online courses a lot of work. It’s worth it, but it’s a lot of work,
you guys, and so you know you’re gonna do all that work up front. And then there’s also the marketing in the list building that goes around that.
But is that something that’s more your style? You know, I personally I I love online courses because I don’t have the capacity based on how I designed my life to constantly be in a membership site all the time.
But then, of course, I make up for that because I have a really great online Facebook community.
So I do get to have those relationships that I want, and they just look different than they would with a full blown membership site.
So there are so many options for you. I wanted to give you a brief overview of each one because you do need to make a choice.
And once you make a choice, please start with one master, one of them. First, I would not go out wanting the launcher on light business with trying to do an online course and a membership site and creating a downloadable digital product.
Yes, I want you to have multiple streams of revenue, but you do need to do one of them well in.
So in order to do things well, I want you to make sure that you’re really just having opportunity.
Given yourself that opportunity to focus on one of them at a time. Okay, The second thing I want you to be aware of before you launching your online business is how much you’re going to be working online Does not mean that you are working less.
If you thought that or if anybody told you that, then they’re not telling you the truth. Yes,
you can make your own schedule. Yes, you can choose to only work 20 hours a week, but when you’re first getting your business started and you’re developing your online courses and programs and materials and service is and everything that you’re gonna be offering,
including your brand and making yourself visible to your ideal clients. It is a lot of work, you guys,
so if you launch it, they won’t come. I have so many clients that are like, Oh,
I can’t wait. I, you know, work somewhere, and I can’t wait to just finally launch my website or I can’t wait to just,
you know, finally get my course up and running. And then it’s like crickets. So I want you to be aware of the fact that it takes a lot more than just showing up on the Web in order to make money online.
Online has more moving parts than you’re in person business. And as you get into this, you’re gonna discover it.
So let’s make sure you have a plan for how you’re gonna manage that. Moving parts in your online business look different,
though, than they would if you’re meeting with somebody one on one and giving them nutrition, coaching or if you’re a doula and your meeting with them one on one,
and in helping them prepare for their baby that it looks a lot different when you move your business online,
your work time shifts. So it’s shifts in that you aren’t necessarily working in your business so much. But the amount of time you’re working on your business is actually going to increase,
And this is gonna look like new types of relationships that you need to build. You’re not gonna have an opportunity as much to connect with people face to face and build those relationships.
So the relationships that you are now gonna build our very intentional and sadly, they take a little bit longer to take root because you’re not seeing somebody face to face.
And that’s obviously what’s gonna happen when you weren’t physically with somebody is building that relationship. In that trust,
it’s going to take a little bit longer. And these relationships, certain referring to are not only to your new clients but to new business colleagues and affiliates and influencers.
So when you launch this online business after your website is up because I want youto have your your brand represented well,
before you start reaching out in saying you know what you do to these potential clients. I want to make sure that you’re at least your splash pages up,
and then you haven’t opt in and your brand is is well represented. You don’t get a second chance to make that first impression.
Then we need to dig into the relationship building inside. So you’re gonna build intentional relationships with your fans and with your new online friends.
And these relationships take work, and they take time. Now, I’m not saying that you’re not gonna have face to face contact,
and we’ll talk about that in a second. But you have to create this optimal lead magnets to attract people to you.
And then after you’ve created that there is a period of time and work that you are gonna need to put in to get your information in front of your ideal audience in order to grow your list and to grow your amount of followers in one of the most powerful ways to do this is to get other businesses and other influencers to tell people about your business.
But one of the ways to get other businesses and other influencers to tell people about your business is develop relationships with them in those relationships take time,
they take trust and they take time. So if you’re working backwards, it looks like launching your business,
being clear about what you’re offering and then connecting with other people that you may need to mentor you to help guide you through continuing,
develop your relationship and then also putting your business out there so that others can share your business with their fans in their followers.
And these things do take time. They take time in the number of hours that you will need to work each week because the more you work,
I will say the more that you get done, that might not sound very popular. But the more time you put in,
the more ground you’re gonna cover, it also means that the summary is basically me saying when you launch your Web site,
you aren’t just going to be plowed over with people dying to join your online course. That is a lie.
That’s not gonna happen. You have to grow your list and grow your influence and grow your brand. The only thing I want you to know about online businesses is that you can’t stop connecting with people,
face to face. I told you I’d be honest with you. And so here this is me being honest.
I suck it connecting with people face to face. I say that online business and working at home gets lonely and sometimes that it does,
but not very often to me. I’m actually pretty good here in my office and then going to the gym in the morning and seeing my very small circle of friends.
I don’t need more than that. My body, my mind doesn’t need more than that. However, I’ve really learned in the last two years that my creativity does,
and that been ordered to continue bringing my business to the place that I want to bring it to. I need to surround myself with other people that I allow to speak into my business and speak to me and mentor me and guide me.
And really, those types of relationships are built best by that face to face connection. I might meet them through a digital online mastermind or an online community or an online Facebook group.
But in order to really facilitate those relationships, I need to start taking the time to invest in being with them face to face.
And I have started to do that in the past two years. And what’s happened to me professionally in my development and in my business is night and day from all of the years that I was like in the trenches of being in my office by myself.
So I just want to be honest with you and tell you that it is important. It’s a new development for me in the last couple of years.
How important that is in that even though you are going to launch your online business, you still need to develop these face to face relationships with mentors and influencers and people that you will allow to come around you as a community and speak into your life and into your business.
Okay, Number three, how are you going to master the technology? You guys have heard me say I kill technology over and over again,
and I totally d’oh, but I want you to have my philosophy. I am prepared that I am not going to be scared.
That is my philosophy. Be prepared to not be scared for technology and is it going to die? And it’s something gonna go wrong like the 1st 5 times.
Yeah, totally. So I kind of set my bar pretty low when I get in there. And I learned a new software.
I am going to suck at it and it’s not gonna work right? And so there I’m gonna have those phone calls where I’m calling my husband or my friends and just saying I’m killing this.
I can’t do it. And I’m to the place, and I want you to be at the place where you need to hire somebody to do the tech stuff for you.
You don’t have to be a tech wizard to have an online business Hire help Hire it out. If you aren’t in place yet where you can’t afford to hire it out yet.
Then you’re gonna have to, you know, figure it out. But the reality is, is be prepared that you’re not going to be scared.
You’re gonna master the technology. And so you have to set aside the time to tackle that learning curve to master the technology.
In order to master your technology, I want you to do your research and I want you to choose the right website platform before you ever launch.
Don’t launch because a weekly site is cheap. Don’t choose Oh squarespace site because they have really beautiful templates and you can do it yourself.
And honestly, don’t even choose a WordPress site because you’ve heard me say on here, I would totally recommend one with a wordpress dot org’s site.
That is not why I want you to choose a site. I want you to sit down, go back to number one,
figure out what you’re going to be delivering and how you’re gonna be delivering it, whether it’s in courses or products.
And take a look at the big picture of what you’d like to deliver online and then choose the best website platform that is going to deliver you the capabilities to do that.
That is step number one. The second thing I want you to know is technology is becoming more and more simple every day.
We have online videos. They have amazing technical support. So if you’re struggling with something like lead pages or active campaign or convert kit,
call them and ask them and choose the technology based on the support and the help that you need. It doesn’t have to be all about all the bells and whistles.
The most expensive one isn’t the best one for you necessarily. So go with what you can do. Because if you can’t do it and you can’t master,
it is not gonna do you any good anyway, right? So choose the technology that if you have to master it yourself,
then you could master well in the beginning. And then once you have an opportunity, go with a technology support person.
Attacked Guru, one of those wonderful people that just loves to master in mold technology, toe work perfectly to your benefit.
And the some of that I’m just telling you, don’t let the technology scare you. Is it going to be easy?
No, it’s not gonna be easy. Is it worth it? Yes, it’s totally worth it. And you can do it.
I’m gonna put a link in here to the technology that I use in the software that I use to house my website.
I’ve gone through so many different online course software because I’ve had online courses since 2008 on, and so it really has been a long journey of transitioning through multiple different software options I’m in order for me to find the one that I love now on the one that works for me.
Now, you now need to find what works for you and number four. You need to know how to stand out.
So the fourth thing I want you to know before you launch your on my business is how you will stand out.
And here are my suggestions for you. The first thing is to be your brand. You have to be your brand.
Not everybody’s gonna like you. And you shouldn’t try to be somebody else. This is something that is incredibly easier said than done.
You absolutely deserve an opportunity to build a business. That is the representation of the brand that you want to put forth and your ideal clients.
Because you’re in a perfect world developing your brand for her, for that ideal person. She is gonna love it,
but everybody else might not. And that is okay. I don’t want you to be afraid to niche down.
I don’t want you to be afraid that you are narrowing your audience. I want you to know in your heart who you serve specifically and I want you to be that branch.
And let me tell you a little quick story. An example of this One of the first areas of consulting that I started specializing in was the maternity industry.
And I became an expert at launching service and consulting business in maternity industry. So I was an expert at launching businesses for Obi Joan’s in maternity concierge and of the,
you know, private our ends in anybody in the maternity field because I was so niche specific. I never advertised.
I never did. Google AdWords high never, ever spent a dime marketing my business, and it was always a constant stream of income because it was so clear on who I served in what results that they would expect was I afraid that I wasn’t going to meet the needs of somebody who wanted to do something else back in 2008?
Absolutely not. I was totally dead set on serving only the maternity industry and coaching and launching those businesses.
So there is power. There’s massive power in niche ing down. Now my niche is obviously changed. I launched coaches,
consultants and service providers who want to reach that 20 hour work week business model. That’s what I do.
That’s not what you need for me. That’s okay, but that’s what I do. I want you to get that specific as well.
Don’t be afraid to be authentic. And don’t try to please everybody. And then the other thing I just want to make sure that you’re aware of is that you need to be consistent.
You need to be consistently in front of your audience, often being online. There is a footprint that will be there forever.
People can look back and see how often you posted when you posted what you posted, what you were seeing on your block.
So you have to create a plan in which you are going to be consistently showing up. It doesn’t mean you have to show up every day,
and it doesn’t mean it even has to be every week. Just start consistently. If you can only blogged once a month,
then commit to blogged once a month. If you think you can do it twice a month and then commit to do it twice a month but don’t fail at that,
that’s when we get into misrepresenting your brand and people will question your trust and whether or not your business they want to work with subconsciously because of the fact that you weren’t consistently in front of them.
So I just want to be honest with you about the fact that it’s going to take consistent communication with your audience for you to prove that you want to serve them and for them to notice you,
especially with all of the images in all of the things that are being thrown at them. Currently four online businesses,
they’re getting so many messages, so many images, so many different things, air coming at them all at once.
So that’s what it takes. And I wanted to be up front with us because so many of you guys are ready to take that jump,
and it’s so amazing. This is what you have worked for it. This is what you’ve wants your business and taken your ideas and brought them forward for to this point where you get to now share it with the world.
So let’s make sure that you’re going into with eyes wide open again. What are we going over first thing is,
how are you gonna make money? How are you going to make money? You can do multiple different streams of income.
But let’s make sure that you’re picking the one that you want to start with first and that you are putting out a great product number to know how much time you’re gonna be working.
When you’re first getting started, you are not gonna be working less hours. It takes awhile to build the business to the point where you can scale it back to that 20 hour work week.
That’s the truth. Launching and growing and scaling your business is a journey Number three. Be prepared to not be scared by technology.
Technology does not have to scare you. It’s getting simpler. It’s getting easier to master. It’s getting better and you are ready for it.
You can do it. If I can do it, you can do it, I promise you. And number four,
I know how you’re going to stand out and be willing to be true to your brand. Don’t try to be somebody else.
Don’t try to compete with somebody else. Don’t try to serve everybody. Know who you serve. Why you serve that person?
What your purpose, What your mission is and how you are going to communicate it and then communicate it consistently.
All right, you guys, that’s a wrap. This was episode number 167 And so all of the resource is we mentioned the Corona Virus,
Small Business Resource Center and the business Launch Check list, including the online business software that we use so that you can copy and just check it out for yourself.
If you like it, you can find all those in the show notes for today’s show by visiting Suite Life podcast dot com forward slash 167 And before we go,
I just want to leave you with an encouraging word and then give our listener of the week a shout out.
We’re in a super uncertain time, a very surreal, very strange time where our faith is tested, where businesses air tested and where we grow.
We have been called into leadership. I believe you’ve been called into leadership. That’s why you’re listening to this show.
And so thank you so much for being here, and I just want to encourage you that we’re praying for you and as a community of global community of women business owners together we will pull through this.
Our hearts go out to the families who have lost our hearts, go out to people that are suffering and just together as a community.
Let’s just all agree to listen. Lift them up in prayer and support and everywhere we can, and that starts with helping our neighbor’s.
That starts with pouring into other businesses as you continue to grow yourself. Just like Henry Ford said. If everyone is moving forward together than success takes care of itself.
And before we leave, I want to give a shout out to Shannon Baker. She is the owner of socially savvy V A and the creator of the upcoming podcast called the More than Capable Mom.
Preneurs. Shannon’s an awesome Lister, owner of this show. She messages a ton back and forth with us on Instagram,
and we love her because she is a systems geek. So her company again is socially savvy. V.
A U confined her at socially savvy via on instagram and online Shannon. Thanks so much for listening to the show and creating Amazing service is the poor into businesses.
All right, you guys have a fantastic week. Be blessed. Be well, talk to you again soon
That’s all folks!

Episode 166: COVID-19 (Coronavirus) Business Opportunities and Tools To Work Remotely – with April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Episode Bonuses:

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Who This Episode is Great For:

  • Local businesses affected by COVID-19
  • Small to midsize businesses ready to scale online
  • Entrepreneurs looking to grow their brand and ready to hyper-focus for big results

Summary:

There’s no doubt that COVD-19 will affect how some businesses run. These are hard times, but on this show, we’re talking about great opportunities to grow and scale your business online. These strategies will help you continue to reach and serve your clients while developing new streams of income and developing a new business model that leads to more lifestyle and location freedom for small business owners. 

Highlights:

  1. How to meet with your clients virtually
  2. Software to work as a team online
  3. 5 things you can do right now to grow your brand from home
  4. How brick and mortar stores can sell products creatively

Resources Mentioned:

Calendar Software: 
 
Create an Online Community: 
 
Team Management Software:
 
Other:


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Do you love the show? If so, I’d love it if you left me a review on iTunes. This helps others find the show and get business help. I also call out reviews live on the show to share your business with the world. Simply click here and select “Ratings and Reviews” and “Write a Review”. Thank you so much ❤︎

Need faster business growth?

Schedule a complimentary business triage call here.


Full Show Transcript:

you’re listening to the sweet life entrepreneur podcast Simplified strategies to grow your service business and launch a life you love faster with business, mental and entrepreneur activator A probe Age Hi there and welcome to the show Episode number 166 of The Sweet Life Entrepreneur A podcast and I’m April Beach Super glad to be talking to you. Not super glad to be talking about this topic, but we are finding the silver lining in today’s show. We’re actually going to dive in and talk about some really awesome business opportunities within the circumstance we find ourselves in with Cove in 19 across the world.
Now, if we don’t know each other yet in April. Beach, founder of the Sweet Life Company and Baby Plundering and host here of the Sweet Life Entrepeneur, a podcast have three awesome teenage boys at home. My husband’s an entrepreneur, and it’s always gonna be connected with you. I know we have a lot of new followers and new listeners, so thank you so much for tuning into this show. In a nutshell. I help women scale their business in a strategic way that helps you actually create lifestyle freedom while building a multi six figure company.
And so the strategy is that we talk about here on the show are to give you the steps to do that. This is a business development and business coaching podcast off the show. Notes from today’s episode can be found by visiting Suite Life Podcast Don con Okay, this is what you can expect on today’s show. We’re diving into business opportunities and how to find a silver lining with Kobe had 19. I am going to cover what to do if you are a local business, where you serve people face to face and you actually are used to seeing them physically.
Whether you have a brick and mortar store or you go to your clients, we’re talking about different ways that you can continue to grow your business and serve your clients. During this time, we are also going to cover different ways to connect with your team and continue to communicate, to continue to grow your business, and I’m going to dive into very specific strategies for those of you who are independent entrepreneurs and Sola preneurs Thio focus on things that you can be doing to grow yourself and your company during this time as well as we’re gonna wrap up the show.
And I’m gonna share with you personal things that you could be doing to grow as a professional. And then if you’re interested at the end of the show, I’m gonna be diving images, sharing some personal behind the scenes, just opening the front door of the beach house of our house and sharing with you some of the preparation that we do. Why we do certain preparation for certain emergency instances here in the beach house and also some scripture that I share with my kids to help sustain them and help them to feel strong and confident and at peace during really crazy times that we’re facing right now.
So we’re gonna dive into all the business strategy first. I’d love it. If you are interested, you’ll hang out with me and tell the end, and I’m gonna share with you behind the scenes here at the beach house. This particular show is perfect for you. If you do have an established business that serves clients face to face. If you go to work at a place where you’re working with other people and a co working space. If you are not really sure how to continue to do your job and actually grow your company when you can’t see people face to face and it’s for all of you,
Mom is out there just like me who are thinking big picture more than just about your business, about your life and your strategies and how to continue with the momentum that you’ve already experienced in 2020. If that is you, then stay tuned and very specifically for those of you guys who listen your faithful listeners, you know what phase of my lifestyle entrepreneur road map that you are in This particular show is tagged for every single phase of my life. So entrepreneur road map. Those were the five phases of business designed launch and growth.
If you aren’t sure where you are, you’re welcome to go back to the show notes and take a quiz, and you can find out what exact phase of business growth and development urine and receive very specific tips to grow your business. Beyond that point, we usually tag each episode here on the suite Life podcast. So you know whether or not a particular business. Training applies to where you are in business right now, so you aren’t getting distracted or sidetracked. So this particular episode, of course, does apply to every single phase of business development in my lifestyle.
Entrepreneur Road map For those of you guys that are wondering, Okay, let’s go ahead and dive into today’s episode. First things first. I want to talk to those guys with local businesses. So if you have a business where you serve somebody face to face, maybe you’re a realtor. If you’re a massage therapist, maybe you are a counselor or a trainer, and you are used to actually having people interact with you at locally. It doesn’t necessarily mean you have to have a brick and mortar store, but you’re used to interacting with people locally.
Here are some suggestions and some things that you could do to continue to serve your clients during this time. These are business development strategies that we talk about all the time with established business owners. So here’s a little background of this and why this isn’t a downer. This is a really cool strategic opportunity here. I actually work with businesses, local businesses to help them scale their company by offering virtual service is right. Now, you find yourself if you have done that yet in a place where you’re forced to do that.
But I want to let you know that what you might be forced to dio is a business strategy that we use all the time to help companies grow and actually make more money by offering a combination of local service is and virtual service is So here are some suggestions so that you can actually start tapping in already to the opportunities of online business scaling even if you didn’t want to. Okay, so the very first thing I recommend if you haven’t started this yet,
is start to create a calendar online. And I’m gonna give a lot of different links to online software you can use in our show notes.
So don’t worry about that. You can cruise over to sweet life podcast dot com forward slash 1 66 and I will put the leaks of all of this software that I’m gonna recommend.
But the function I want you to do is to set up an online calendar if you don’t have one Yet for your business.
This gives people in your established clients an opportunity to book with you online. At that point in time,
meet with your clients virtually in a video call. This is how I work with clients all over the world.
And I have for over 12 years this is not something new. And if you haven’t tapped into this yet,
believe me, as soon as you start meeting with people, virtually you’re gonna love it. You might not even want to go back.
So start setting up virtual meetings. If you have a group of people that you’re used to serving, maybe you can’t show up to speak in an event.
Maybe you’re not able to teach a group of people like you had planned or to coach your host something that you had planned locally.
Maybe it’s a weekly class that you’ve done. I recommend that use. Do you think about creating a short term virtual online group again?
I’ll put all these links for you, but couple examples are a pop up Facebook group. You can create a Facebook community for his long or a short as you want.
Facebook does a really great job of helping you to connect with people and be able to serve them in Facebook communities.
In addition to Facebook, there are also other platforms, which I love. 1st 1 is disciple disciples,
an amazing on my platform where you can actually create in a community of your clients and customers and that you can connect with them and continue to serve them virtually an linked in Does a pretty good job with groups linked in is trying thio.
Continue to emphasize groups on Lincoln as well. If you find the majority of your customers are on LinkedIn,
then consider creating a short term linked in Group two. In fact, connect with your customers and provide virtual consulting and virtual service is to them.
Idea. Number three. Go back to old school phone calls. You guys, I think somewhere along the way we lost the power of getting on the phone with somebody.
It might not be a landline with a curly cord connected to the wall, but getting on the phone and connecting with your customers is a really powerful way to continue to serve them,
hear what they’re saying, understand their struggles and continue to coach them or consult them or provide service is to them if you have products that you sell.
So I’m talking to specifically to those of you guys who have a brick and mortar store with products, and you might even have a little bit of an online store.
But your primary business is having people walk through your door and see the face to face you can during this time when people might not be out in about as much as they have before.
How about featuring your products through live streams like a show and tell? How about showing up a couple of times a day from your business Facebook page from your instagram page and holding up one of the products talking about the products,
the features of the products? It’s like the Home Shopping network thing. This is kind of what I’m thinking about.
What an amazing way to talk to your customers about new items that just landed in your store that you know that they need anyway.
Show up on Facebook live, show up on Instagram and do a video about a product you can even give a virtual tour of your store,
and then I have a call to action for people that pick up the phone and call you in. Order that product over the phone.
That’s for those of you guys that don’t have a virtual store yet. We’re going old school. They can pick up the phone.
They can say, I really want that bag. It’s so cute and I can’t go in there and buy it.
But I love the way it looks. Can I please buy it from you? You can ring them up through your online.
Check out that you might have through PayPal or square up or any other online process it or that you have,
and you can drop it in the mail. To them, this is a great way to increase your social media falling to continue to build a relationship with your clients and to continue to sell products if you have a local store.
And, of course, if you have an online store and you haven’t really been able to have focused on that because you might have a local store as well.
Now is amazing opportunity to really emphasize your online store and to do some other natural interaction through social media to increase your sales again great places to do in these live product show and tells our Facebook instagram LinkedIn.
And if you have a high Twitter following, you might be able to get some traction as well on Twitter.
What a creative, fun, disruptive way to continue to be in your customers lives moving on. Four.
Those of you guys that have a team that you run you need to connect with your team. Here are some different platforms that you can use to continue to grow your team that will benefit you in the long run.
Even when you come back together locally, you can use slack. It’s a great way to chat with teams you can use.
Streak Streak is a plug in to Gmail for business that has your pipelines in your sails, and many people can tap into where customers are in the process,
virtually through email by using streak. There are also other platforms, like Facebook, workplace, Vasana and Trail.
Oh, and we’ll make sure that we put all the links to every single one of these platforms for you in the show notes.
So if you’re driving your car right now or you’re busy and you can’t write this down. Just cruise over to sweet life podcast dot com forward slash 1 66 and I’ll make sure that we’re sharing all of these really simple and powerful software platforms that can help you grow your business,
serve your clients virtually and continue to connect with your team. Okay, now let’s switch gears a little bit.
Now I want to talk to those of you guys specifically who are already entrepreneurs. You may already work from home.
You may already have the laptop lifestyle Freedom. Congratulations to you If you do that, I can’t even tell you how grateful I am right now for the fact that I don’t have to leave the house.
It is just a feeling of peace for me. And so if you have that as well, I’m grateful for you.
If you do not have that, please hit me up here. You can send me a direct email to podcast at sweet life co dot com,
and we’re happy to work with you to establish that sort of a business model in your company as well.
For those of you guys who already have this business model, this is a really amazing time to start hyper focusing on what you need to be doing to continue to grow your personal and or your business brand.
So some things that I want to challenge you. So you listeners other. You guys know you Are you private Listening to this podcast for a long time?
You’re a coach or a service based consultant. You are really ready to continue to press in and grow your business.
You might even have had big plans of what you were supposed to be doing in your company over the next couple of months.
They might be getting a bit sidetracked Right now. I want to challenge you to do a couple of things to grow your business.
During this time. Number one I want to talk to those of you guys who specifically know you have a book in you.
Sometimes we need something disruptive like this in life to make us set aside the timeto outline or write that book.
If you’ve had a book inside you and you find this time that is inspiring for you to sit down and write it.
I want to encourage you to do that for those of you guys who’ve just been busy in the busy work of serving clients.
You know what I mean? You’re busy in the busy work. You’re constantly serving clients. You have very little time to actually work on business about men.
I want you to look at your weeks. Look, att. Some of the changes. Maybe you don’t have to be driving around as much taking your kids to all their activities.
Maybe. You know, you aren’t going out to go to Costco to go shopping groceries getting delivered to you.
The silver lining here. You’ve eyes. Is it? This situation with Cove in 19 is actually giving us the gift of time.
Time to be home. Time to think about what’s important time to be with those people We love time to focus on our health and time to focus on our business.
All right, So if you’ve been busy in the busy work with your business, I want to challenge you to sit down and start thinking about outlining new packages.
Higher level service is deeper offers with better results. I want you to sit down. Look at what you’re offering and consider bringing your business to the next level by creating new offers,
New packages. New service is your new programs. Take this time to brainstorm. Look at what people are buying and what they’re still challenged with and consider what you’re selling.
I also want to encourage you that if you haven’t yet, now is a really great time to set up a virtual coffee.
So we talked about this in last week’s podcast episode. Excuse me an episode number 1 64 We talked about this.
So two weeks ago we talked about how to connect with people in a deeper way locally, and one of them was to create a smaller mastermind in set up virtual coffee with business colleagues.
Do that now find five different people. If you don’t know them, reach out to them and Facebook groups or an instagram and ask them if they want to chill and have coffee with you.
Talk shop, help each other out, really create business relationships with people that understand what it’s like to be exclusively in online entrepreneur.
Another opportunity. I want to encourage you in. Have you been avoiding doing live streams because you’re not comfortable?
Now is the time to get comfortable. I want to encourage you to do be doing more lives, dreams to connect with your audience.
Maur to be sharing may be behind the scenes a little bit about what you’re doing in your company. Whatever that looks like to you,
now is a great time. Thio Face any fears you might have had of going on video and going live in really encouraging your connection with your audience virtually and then just a couple other pro tips for you.
Now is an amazing time to be pitching podcasts. Working on your media pack, working on your signature talk If you’ve been putting these things out,
if you’ve been putting out booking yourself on podcasts or booking yourself on stage is, now is the time to dive into that because there’s always you can continue to grow your business virtually,
and you are now given the gift of time. We’re looking again at the positives in this situation here.
I know there are a lot of really sad and terrible things happening right now, but I wanted to create a show where we’re looking at the positives here together.
Okay, now I want to give you some specific suggestions based on industry of different ways where you can utilize the opportunities here.
First of all, if you’re a therapist or a psychologist or a counselor or a life coach uses time to help your clients find peace and grow internally,
obviously you’re a psychologist or therapist. You already know that you’re the expert in that. Not me, but one of the things.
And there are some regulations of what you can do based on your licensing. One of things you could do is hosting a virtual group,
meeting or hosting a session where people can come together. They can share some concerns that they might be having together and really be able to talk about that.
You could do that in zoom meeting rooms, and you can do that and go to meeting and a bunch of other software we’re gonna give you.
The resource is to check out. But the point here is people are turning to you. People are looking to you because they need to find strengthen themselves and so looking at the situation,
and I think it’s okay to not continue business as usual, or at least to look at what else can be done to connect us in a time where we might felt isolated or disconnected,
and many people feel scared again. I know that there are certain regulations to that. For example, I called my child’s both my kids counselor who doesn’t have the ability to meet with them virtually because I didn’t want to bring my kids into the medical offices.
So I do know there are some regulations to that that based on the regulations you have, I just really wanna encourage those of you who can to be creating an opportunity to bring people together in that.
So it’s one business idea for you. If you’re in marketing, how can you help your clients create campaigns that work with Cove in 19?
I’m not saying make a joke of it, but you’re the creators. You guys are marketing geniuses. How can you help your clients actually start talking about the situation,
working with the situation, other than possibly ignoring it, pretending like it isn’t there? Or maybe that’s a terrible strategy.
Maybe they do need to ignore it because it would be detrimental to their particular business if they honed in on that sort of,
ah, of a negative focused again, you’re the experts. But consider helping your clients creating campaigns in response to this,
or creating a business strategy with intentionally not focusing on this. For example, if you have a client that has a cruise ship,
then you’re probably not gonna be talking about Cove in 19. But there are other marketing campaigns that that can be built on.
If you have a physical product, you can increase your sales by making alterations to what you offer how you bundle your packages.
Think about that. So if you sell, you know diffusers and CBD oil and you know in different hair bows for kids.
Can you make packages? And can you market your packages? Can you create new products based on what people want right now with other things that are happening?
And I want you to think creatively outside of the box? What can you do to create, or how can you alter what you already have in order to meet people’s names?
If you’re in real estate, can you offer those virtual home tourist for your clients? So where you’re taking your cell phone,
your face, timing them, Or maybe you’re going through each one of the homes that you have under your less teen and you’re doing video tours of the homes with your commentating,
so it’s very personal. It’s just like you were there taking a client through a home. But instead they don’t have to be there.
You can facetime them. They can say, Hey, can you go back? I want I want to see that room again and you can walk them through there.
So really thinking outside of the box and disrupting business is normal in order to provide a really great amazing service and continue to grow your company.
If you’re a travel blogger, what can you do? The highlight. Different things that people can do at home in the area outside.
You know, these are all specific suggestions for you, and I want you to really be thinking outside of the box in different ways.
You can continue to serve your clients, continue to increase your sales and continue to grow your business during this crazy time.
Okay, and that ends our time together today, where we’re talking about strategies to bring your local business online during this time,
different ways to connect with your team different outside of the box ideas to continue to grow your service is and continue to serve your clients.
And, of course, for those of you were established online entrepreneurs already, we talked about different things that you could do to really focus in and bringing your brand to the next level during this time and for all the show notes from this episode,
please cruise over to sweet Life podcast dot com forward slash 1 66 where you’ll also find business help to learn to grow in scale,
your business online in different opportunities where we can help you do that immediately if needed. And if you’re interested in hearing the personal side of some of the preparations were doing,
the things were focusing on as a family and how we’re helping our kids just hang on tight and I’ll be right back.
Okay, welcome to the beach house. I’m opening the front door and sharing with you some pretty personal stuff regarding this episode.
This issue that we’re all dealing with globally and just sharing with you. For those few were interested in a little bit about how how we deal with us,
how we prepare for things like this, and so In order to give you some background, I need to tell you a story which many of you do not know.
I don’t talk about it very often. But my youngest son, Samuel, was born with very severe food allergies.
And at a very young age, I learned that if there was ever an emergency that the American Red Cross couldn’t feed him,
he really could eat nothing in. So from the time he was a baby, I’ve always had stockpiles of food because I’ve had this deep rooted mama fear that he’s going to starve if they’re Waas something that happened in 2011.
I believe it was. We were here in the 100 year flood in Colorado and I was very glad that we did have food supply because we needed it.
And so we are very prepared as a family. There are reasons why we’re very prepared. I wish that I didn’t have to walk through is a mom and my son didn’t have to walk through all the scary times that he did.
Is is a young kid with severe allergies, but because of those things, there’s always beauty in the ashes,
you know, because of those things were always very prepared. So if you’re curious here in the beach house,
yes, we have lots of supplies, but I want to encourage you to do whatever you feel is comfortable.
You need to do what brings you peace. Obviously, they’re different guidelines or recommendations based on what country you live in in what your government recommends that you have.
But I just want to encourage you, too, do you? And to find peace in whatever brings you peace.
There are a few cool things that you could be doing at home with your kids, like maybe reading a series of books that you’ve never been able to dive into.
I was just thinking of reading Call the Wild with my kids because I know the movie is out, and I haven’t read that since I was a kid.
My boys have never read it, so I know there are a lot of things that I think about.
It’s almost like what you think about if you’re stuck in a blizzard for a long time, all the fun things we could do at home.
We as a family love Qattan. We absolutely, totally geek out on that game. And so we play a lot of Qattan,
and there are multiple different things that you can do at home to really make this time with your kids super special in.
So if you find yourself where you stuck at home, I don’t know if you will be when you listen to the show and I’m hoping that none of us have to be.
But if we find ourselves a bit isolated, there are some really fun things that we could do to find the silver lining and to connect with each other more deeply.
And I just want to encourage you guys to do that. And although this is not a Christian business podcast,
I’m very transparent, and you guys know that I’m a Christian, even though I love using the F word and costing a lot as well that really trips a lot of people up any out.
I’m not shy about that. And so one of the things that we’ve been doing is sharing with her two kids different scripture that they can stand on when they’re feeling afraid in giving them a couple of different tools every single day before they leave the house and I just want to share with you.
This is very personal. I’m not saying that every family needs to do this, but I want to share with you guys what I do every day before I send my kids Doctor school.
Besides the basic, you know, making sure their address didn’t have shoes on and something to eat every single day before they leave,
we pray over them. We plead the blood of Jesus over them. And now I also anoint them with oil and those air things that based on Scripture.
Lord says that as parents we have authority to do for our kids to help protect them in the world,
not just in times like this, and honestly, shame on me for really ramping it up. Doing it now,
in times when, you know, it could be a little sketch to send him out in the world.
I should be doing this every day, but this is what we’re doing now. And they just wanted to close out and read you guys really cool little excerpt from Jesus Colleen on March the 10th.
This is the day that I’m recording this show, so I thought I would just read for you guys real quickly here.
It said what it says. It says your mind for all time and beyond time into eternity. No power can deny your inheritance in heaven.
Even if you falter, is you journey through life. I will never let go of your hand. And that’s just a short little snippet from Jesus calling.
And I have clients with many face. I serve and I connect, and I am very good friends with women who believe a variety of different things.
And so I’m just sharing with you behind the scenes what we do as a family, and I just want to encourage you to tap into your piece to your source.
During this time, we’re really strategic on a business building side, but we and you’ve heard me talk about this.
If you’ve listened to this show for three years, I don’t believe in work. Life balance. I believe in building companies that harmoniously connect with each other,
and now is just a CZ important to talk about that. So that’s today’s show. Thank you so much for hanging out with me.
I adore you. I hope you found the strategy is helpful I hope those view establish entrepreneurs. Her listening you felt challenged to bring your brand to the next level during this time,
focus on some things, maybe even putting on the back burner. And there are a lot of software.
Resource is for you here in this show. You don’t have to remember them all. I will make sure that we have links to every single software resource for you to check out whether your new toe online business or you have been doing online business serving your clients online for a long time.
I’ll make sure all the resources are in the show notes. You could find those show notes by visiting suite Life podcast dot com board slash one 66.
Thanks so much, You guys, I’ll talk to you next week.
That’s all folks!

Episode 163: Should Events Be Part Of Your Business Offering? – with April Beach and Jenn Murray

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Who This Episode is Great For:

  1. Entrepreneurs who are intimidated by the idea of hosting events
  2. Entrepreneurs who are considering offering events
  3. Entrepreneurs who have never considered hosting events before
  4. Those ready to scale with an established business

Show Highlights:

  • Four event-hosting myths and a breakdown of the truth
  • How much notice you should give your audience about your events so they have time to plan
  • The two things I was nervous to do during my own events that really paid off

About the Guest:

Jenn Murray is an Event Planner who helps online entrepreneurs plan in-person events (such as workshops, retreats, masterminds, and conferences) that meet their business goals and cultivate long-term relationships. Her clients range from entrepreneurs who are just branching out into events to those with 6-figure businesses.
 
Entrepreneurs come to Jenn wanting to: take their event from idea to reality; cultivate authentic, vital connections with their attendees; execute an event that’s aligned with their unique brand and messaging; and add events to their long-term business model in a profitable way.

Take Action with Episode Bonuses:

Download Jenn’s FREE PDF | This Super Secret Hack Will Greatly Simplify Your Event Planning Process (Scroll to the bottom of the page.)

Take a screenshot of this episode, share it on Instagram and tag myself (@sweetlife_entrepreneur) and Jenn (@relate.escape)

Download Jenn’s free “Super Secret Hack” to jumpstart your event planning with clarity, focus, and a lot less stress!

Resources Mentioned:

Jenn Murray’s Website Jenn Murray on Facebook Jenn Murray on LinkedIn

Join SweetLife Launch™ – 90 Day Business Launch Mentorship

Events for Entrepreneurs: The Podcast

 

you’re listening to the sweet life entrepreneur podcast Simplified strategies to grow your service business and launch a life you love faster with business, mental and entrepreneur activator a probe Age Hey, guys, Thanks for being here and tuning into the show. I’m April Beach and I’m glad to be talking to you today we are at episode number 163 and you are listening to the Sweet Life Entrepreneur A podcast now, also on Pandora. I always forget to announce that to you guys. I’m super excited that we’re part of the Pandora family of podcast.
We’ve actually been there for at least six months. And, um, I want to make sure that, you know, if you’re a Pandora listener, you can also catch the show on Pandora. Today we’re driving into talking about events to connect deeper with your audience in to grow your business. But before we do that, let me go ahead and take care of a few little reminders that actually make me so excited to Dio. The first thing is I want to give a shout out to our listener of the week,
Laurie Evans, wherever you are. Thank you. So much for leaving this review on Apple. And this is what Laurie says about this show. It’s just what I was looking for. I’m a long time podcast listener, but honestly, a little burned out. A metal new level in my business, in the usual podcasts are not cutting it. I’ve been on the search for podcast that actually bring value and push me to step it up to the next level. The sweet life entrepreneur podcast, is it?
I’m obsessed. So, Laurie, wherever you are, thank you so much for being a listener. Thank you for your review. I would love to promote your business and so hit me up on Instagram over at sweet Life. Entrepreneur, send me a message and just say, Hey, Abra, I’m Laurie. And, um, we’ll make sure to share your business out with our followers. Okay, Next item of quote unquote actual business, which is exciting, is sweet. Life launches open. Sweet life Launch is my signature business launch development and mentorship program.
And it is a place for you to be if you are ready to stop guessing and to know exactly what to do, tow, launch and grow your business with support access to my business, launch training’s courses, programs and private coaching and feedback on your work every single month directly from me. Sweet left launches only open a couple of times a year. So if you are ready for this level of business launch planning, support, training and commitment, now’s the time to join in there because it’s closing in the next.
See, you’re looking at my calendar right now. You guys have about six more days to join Sweet Life Launch. If you’re listening to this riel time, you conclude cruise over to sweet life launch dot com and make sure that you get in there. All right. Today’s episode is for those of you guys who are intimidated about the idea of hosting events. You have considered events in the past but don’t really know how they fit into your business. And today show is also for you guys who are in phase 34 or five of my lifestyle Entrepreneur Road map.
My lifestyle Entrepreneur Road map gives you the five phases to design, launch and scale your business for lifestyle freedom. If you don’t know where you are, you can find a short assessment within the show notes of this episode, along with all of the other links that we’re gonna mention in this episode simply by visiting suite life. Podcast dot com forward slash 163 Okay, before we jump into the show, I want to share a really quick little story with you. If you’re hesitant to host events in your business,
you are not alone. Before I hosted my first events, I was super nervous. He wise. I’m not, naturally an event planner and not a cook. I don’t think of the order ves And you know I’m not somebody who naturally gets really excited about, like the goody bags and those things. It’s just not me. Before I hosted my first event, I was really nervous that people would regret being there now. Granted, I did everything, and I got help to make sure that any expectations we’re not only met that we went over the top in this first event,
but I was still still super scared because that is not my gifting. But I stepped out on the limb and did it anyway, and I want you to know that this is what happened. Instead of people saying Oh, you know, maybe something here might be a little missing or this isn’t what we expected. People thanked me. They think me for giving them an opportunity to work with me in person for giving them an opportunity to connect with other women who they can develop really deep relationships with. So they don’t feel alone and they can support each other.
And I even had people bring me gifts and son me. Thank you, cards. So it is totally different than what I thought it was gonna be. I was super nervous that people were gonna be sad or disappointed that, you know, they bought a plane ticket to fly to my event, and instead they were so grateful. But they were grateful because it was such a raw, authentic opportunity for them to grow their business and grow personally at the same time. That’s what events do. And that’s what we’re talking about on today’s show.
So let me go ahead and give a quick intro to our special guests. Today, Jen Murray is an event planner who helps online entrepreneurs plan in person events such as workshops, retreats, masterminds and conferences that meet their business goals. and cultivate long term relationships. Her clients range from entrepreneurs were just branching out into events and those with six plus figure businesses. So I’m happy to have Jen on the show today. All right, you guys, welcome back to another episode, and Jen is here to help us and help you realize that you might be listening to some lies.
You might be talking yourself out of doing retreats. And with that being said, you might also have this feeling deep inside of you that you want to connect with your community. And so today on the show, we’re talking about four different myths about retreats so that you can really push through them and decide if you should be connecting with your audience in your community a little bit more deeply. Jen is the founder of Relate Escape, and Jen welcomes to the show. I’m so glad you’re here. Thank you so much.
I’m so glad to be here. Very, very honored. Thank you, April. Oh, you’re so sweet. Thank you. So talk to us a little bit before we dive in. Like, how did you get into this? What are you doing? And why are you doing it. And how do you help online entrepreneurs? So I’m an event planner That specifically helps online entrepreneurs. So I helped them plan any kind of client focused event. So retreats, mastermind, workshops, conferences. It’s something that I kind of just fell into,
you know, is my journey as an entrepreneur started going and I was like, I’m not meant for 9 to 5. I need to be an entrepreneur. So what does that business gonna look like? And my original idea for relate Escape was actually based around my home city of Pittsburgh, and it was helping people have custom itineraries when they would visit the city, because we’re kind of becoming more known, a notable even across the ocean overseas.
I didn’t do any market research. I didn’t validate my idea. My take home was with the county that Pittsburgh is located inside you old.
We had all these accolades coming, and I was like, Why don’t you do market research? You know,
I didn’t listen to anybody and used to say it didn’t really go anywhere partly because of that, and partly because after I sort of started the idea,
I had a couple months of personal issues, and so I had to step away from it. But when I came back to it,
I was like, OK, I really need to be an actual business, right? I need to be making money.
I wanted to get out of my horrible day, child. So I took a course that actually taught you how to create premium packages.
And part of that process was doing market research. Right, Because you have to understand what you’re quiet once.
Hello on It finally made me do the research I should have done in the first place, and I went into it thinking that Okay,
I’ll just pray for your packages that are geared towards businesses to want to do, like team building exercises in the city or have some kind of like corporate event in the city,
like just gonna aim at businesses because then you couldn’t have the higher price tag right? But when I started having these phone conversations with entrepreneurs,
some of them who came from corporate backgrounds, even I stumbled upon this desire in its need for wanting to do in person retreats.
Because there’s an understanding of online as much as we have. It’s limiting and there’s a lot of March more.
Is that really want to be face to face with their clients or potential clients, not just to sell,
but to understand their current clients better and to have those things like organic conversations and really dig deep with them and find out What do you really need?
Am I serving you like what else can I do? But there’s kind of a void out there right now as far as teaching people how to do it or service is to help them plan,
because our needs are a bit different than safe. You’re doing like a corporate party. Or if you’re doing like a wedding or graduation party like we have certain challenges and our lifestyles different,
we also need to make money. So I was like, Oh, this is just, like, so interesting and a judge with still what I wanted to do because I’m very about cultivating relationships and strategy and being creative,
and so I picked in my business and so related skate went from being something that was based around by my city that I live in to just really hoping to fill this gap.
This major gap in helping entrepreneurs get past the desire. Bring those events into reality. I love that I love the whole story and you’re you’re right in the right spot at the right time.
It makes perfect sense. We’ve been talking a lot actually for last couple of years on this show about how we love online business so much.
But we’re really missing that face to face and that that really those relationships are the key. And so I know a lot of entrepreneurs are listening to this and they’re saying,
Okay, I want to do events but I still don’t think that there for me or how do we know whether or not there for me?
And they have fears around it, because when you walk through the process of planning an event, it’s almost like if you build it,
will they come and a lot of them are afraid to do that. So today on the show, you’re gonna walk us through four different event myths debunked,
and I’m excited about this because I really think those guys are listening. If you’re saying, Hey, listen,
I really want to connect with my community, I might not have that great of a list I might not have ever hosted an event before.
How do I provide an experience? You’re gonna learn a ton from this. And I think of the end of this episode you’re gonna have a lot of confidence as to whether or not you guys believe that hosting an event should be something on your 2020 it and beyond agenda.
So let’s kind of talk about the 1st 1 here. What is the first myth that you have come across when you talk Thio online entrepreneurs about events There’s kind of a myth that they have to do.
Ah ha little cookie cutter kind of event. So a lot of events that you see people talking about online are at,
like, five star resorts or there are like a mountain retreat, and none of those are bad. I mean,
if that works for your brand and you have the ability to pay for that kind of event, that’s perfectly fine.
But I feel like that’s kind of the only example that we’re seeing right now on purpose, because a lot of entrepreneurs have yet to do events.
So we’re just kind of seeing kind of like one example of what could be done. So I just want to make it clear that you don’t have to have what I call cookie cutter event everything else in our business,
our marketing, our branding is always about centered around our unique Selves and what we have to offer. And so events should be the same thing,
right, cause it’s just another extension of our brand. So don’t feel that you have to reach some kind of like If you’re not ready to do like a five star hotel retreat,
that’s perfectly fine. Just think strategically about what would work for your particular business or your TRIBE, cause you know your clients,
you know, like what they’re drawn to, what kind of things that they like and you know, your brands are you,
like more Corky, and you just want some kind of like you want to do a workshop. It’s in quarter Pierre be and because it has a lot of character and it’s not like a conference room somewhere,
that’s perfectly fine. But it just did something I run into a lot. Is that because kind of like this one example perception right now and we kind of what we see is what we assume that we have to do.
And that’s not necessarily true events at the end of day about leveling in your business without loving them in your brand and your income.
So start strategically about thinking what works for you. I mean, that’s why that’s the first step in working with me.
He’s all about strategy, cause it’s about what your needs are, what your goals are. What Yuri sources are in making something work for you.
Yeah, and I love that you say that because that is what is most prevalent online right now. Photography from great events.
You know, for example, like I hosted, I didn’t host. I attended a mastermind in San Diego this past year,
and it was a beautiful house overlooking the ocean. Full weekend event, catered event. It was absolutely fantastic.
And then I went to another event, which was just in afternoon. It was perfect. There are great people there in both events were fabulous.
And so I love that you said that because we do on Lee see the photography from the big, glamorous five star resorts.
Or, um, I have a really good friend who’s actually on my team of experts from my company.
Kathy Han and Kathy just hosted an amazing event in Costa Rica until we have these people like Kathy and like others that do events all the time,
and we see the photography from that. But I love that. I want our listeners to know that you guys could do anything you want based on your brand in your message.
And I love that You said that because you’re right. Nobody sees that. And so they think, Oh,
that would suck. I’m not going to do my own thing, but that’s actually not true at all.
So let’s talk about the second myth is that events are really expensive. Touched us through that the money aspect of it.
Because, of course, that’s what everybody’s thinking. Yeah, this comes. I’ve also heard some people say recently,
too. I’ll be happy if I just keep it. So there’s kind of this concept of we’re not gonna make any money with the event like I’m gonna do it to cultivate community and get my brand out there.
But I’m not gonna make any money, and that’s not the right mindset to have. I mean, we understand where it comes from because,
you know, we’re used to events like weddings or corporate events where it’s kind of it gets expensive and there’s a lot of money going out and you’re not getting anything back in.
But again, this is what makes our needs different from sort of the regular event planning. We’re in our business to make money.
So one of the things that you need to do is get rid of that mindset of I’m gonna break even or I’m not gonna make any money.
Because first of all, if you’re doing an event, especially if you’re doing like a workshop or a conference,
you should be up selling something at the end of that event because you’re not gonna get any warmer leads than when you’re in a room face to face with people who are already potential clients in my bought from you before,
or people that you’ve warmed up for a day, three days, what have you They’re gonna be primed to open their wallet and buy from you because they’ve experienced you in person for three days,
right? So that’s the first thing is what do you want to sell. What coaching package? What service?
What chords? And that actually should hope you strategize what you do with your event. Because whatever your event does should naturally lead up to that up cell.
So it’s not even They don’t even have to think about it at the end. It’s just like it’s a natural next step,
right? I love that. The other thing is not to get caught up in the logistics. This comes back to strategy.
This is why I have my package is set up. So we do strategy first and like all the details Second,
because those entrepreneurs were so good, it just jumping straight to all the logistics were like, we should do this venue and I should order that this food and like,
what kind of gift bag am I gonna have? Yeah, so then you’re you’re kind of like spending money without having getting your blueprint and place first.
So once you kind of know, like, these are my goals. This is what I want to sell.
This is how much I want to make. This is what my budget is. Then you’re a much better place to make those decisions when it comes to things like your venue or hiring help or,
you know, what kind of food options do you want to do? So I would also recommend that,
like, get your mind set out of you not to make money. And also, like, focus on strategy first before you start spending money and thinking about what you could spend it on.
Yeah, okay, love, that is well, and I think that, you know, we host we host an event every year.
It’s a lifestyle entrepreneur launch weekend, and we had it this year. And that’s a lesson that I have learned because I host this event that it’s not something I usually have a wait list.
Work privately with me. Well, anyway, a friend of mine said, Listen, April, you’re doing these people a disservice if you don’t open up the opportunity for people to up sell that after this event,
in my mentality, Woz and you guys listen to show I’m always honest. I’m like, Okay, I’m hosting this big event.
People have come here from, you know, across the country. They’ve spent so much money, I’m not gonna sit here and tell them.
Okay, Now spend thousands of dollars more. But it was true, And I remember my friends said to me,
You know, you’re really doing people a disservice. If you don’t at this time at the event offer,
really, what is the gold standard? What’s going to take them to the next level beyond this event?
I just kind of had to change my thinking on that. I’m always trying to watch out for everybody’s dollar,
you know? So if you guys are like me and you’re you’re thinking that in the same way, it’s actually not true at all.
And when I did that, it was a nine day difference, not necessarily out of the sails of that event,
because I was already on a wait list has already backloaded a couple of months to work with me privately,
but it was extended my weight less to work with me privately, but I really feel like it really did help the attendees who were there that really needed that.
I know that there was more beyond that, so that’s just my personal sharing here on that one. As faras up selling after an event,
even though it’s great for the bottom line, it actually is a disservice. Your people, if you don’t have something greater to help them implement after the event,
which is, which was a lesson that I had learned. So let’s talk about, you know, the next myth is a little bit we touched on.
But talking about like to the events have to be super big and elaborate. How many people do you have?
Or if you’re hosting event in Somebody’s listening to this and say, Man, I really would love to host an event.
But what if only five people show up? So let’s talk about that. Let’s talk about the numbers and the size of a bads.
I actually tell clients who are thinking about doing an event, and they’re just not sure that they’re ready to,
like, go big. It’s perfectly fine to start small, but you can do a small but premium event because you’re just providing value.
It’s just to a smaller group of people. So if you aren’t ready to kind of like do anything more than test the waters a little bit your first time out,
it’s perfectly fine to do like a 5 to 10% event. Just make it a premium event meaning you’re offering tons about you.
You’re giving them like, one on one time and you’re just really digging deep with them. Maybe they’re you’re giving them some other kind of special offer.
But this also kind of goes to what we’re talking about about we’re seeing, like, these big Five store kind of resort events,
and then we see, like all the things activities that those include, like they have, like, a champagne hour.
And they have, you know, these kinds of things which are fine, if that’s what you want to dio.
But that could be intimidating to somebody who’s just starting out. And so I just like to just kind of the point out that as faras the logistics go the activities that happened at that event,
the schedule, it doesn’t have to be anything you know, like super fancy thanking air quotes. You know,
it could be again. You know, your TRIBE and you know, your brand do things that give value and that are fun and cultivate community.
But do it in a way that aligns with who you are and who your attendees are cause again, Even if you did something that’s out of character for you on your brands,
but would be, you know, fancy. Then that would actually be a disservice to the event, right?
Cause you’re tends to be kind of like what’s going on, like we all come in jeans and T shirts and there’s like caviar.
Being going around like that doesn’t make sense, so don’t get caught up in that. It happens to be an elaborate affair.
It doesn’t have to be a packed schedule. Do what makes sense for you just as long as you’re giving amazing value cash.
I love that so much I’ll share that my master mind retreat that I hosted this year. You know,
a place like not the one that I went to, which was really elaborate. But you’re right, That’s not my brand.
I’m, you know, outdoor girl and my mastermind, Retweet I hosted this year had I had never seen this done before,
and I just want to share this, so to encourage you guys. And yes, I was nervous to do this because it had never been done before,
but I actually took my group of women up into the mountains and Rocky Mountain National Park, and everybody brought their jackets and warm coats,
and we went and they did a lot of deep work while they were hiking and doing like outside, Not necessarily endurance training,
but they were pushing their physical and mental and mind set limits all at once. And it was very along with along the lines of my brand.
Had I hosted it, it the rich Carlton, I would have been miserable in every single one of my attendees would have been miserable.
So I just want to encourage you guys. It was the biggest hit. Everybody loved it, and they were basically freezing cold.
Their fingers were totally freezing. This was This was a fall in winter mastermind retreat. It was super windy,
snowy, you know? But they have their hiking boots and their jackets, and we got up there into Rocky Mountain National Park and it was a very,
very powerful. In that case, it was like a one full day event. It was incredible. And so I just wanna encourage you guys in that,
And that was just very true to who I am. And it was very true to to whom my followers are.
But we you know, most people think of retreats like you’re saying is, you know, champagne and caviar,
and it would have been a lie hot. I hosted an event like that because I frankly don’t respond well,
and I don’t create. And I don’t grow well in those environments. And so I just wanna share that.
Sure, you’re totally right on. But I was nervous about it at first. That I’m glad. You sure that so thank you.
So and then let’s talk about the fact that people think that nobody’s gonna actually get on a plane and fly to them.
What do you think? You know, be a tough one. Sometimes it’s a self confidence or self esteem thing.
But sometimes we just don’t realize. Like if you have a good strategy in place, which we’ve talked about,
if you know what your attendees, whether their new clients or current clients, what they want. If you you know you’re gonna give them amazing value,
you know you’re going to give them the opportunity to buy something else that’s gonna continue that journey at the end.
There’s no reason to assume that people are not going to come man’s. There’s several ways you can actually help with that.
You can get some of your die hard current clients, like, you know, encourage them to come.
Maybe even give them a discount. And then they encourage their friends. And then when you have your attendees there who don’t know you,
they can talk with these people have worked with you. So then you created this environment that count like,
Oh, wow, there’s amazing stuff that’s gonna happen here, like, you know, So don’t get caught up in I don’t think people will come to see me focus more on your strategy in your plan and just know that you’re hitting all of the boxes and just move forward with confidence.
Because people are quite like we talked about today. People were craving these kinds of in person interactions like there’s a real need for,
like, that’s why I’m doing this. And that’s why I’m here talking to you guys. So be brave and step into that void because people are gonna walked to you.
They want that kind of interaction with you. And it’s going to do amazing things for you and your business and them as well.
Mmm. Thank you so much for everything. You cover today because I do think that I mean, it is really intimidating.
I know personally, it’s intimidating and and not naturally, being an event planner. There was there was a lot to do,
and it’s kind of a big step it first. I just appreciate you sharing that because I agree with you.
And the trends that we’re seeing is so much more about personal connection than anything else, especially for those people that have an online relationship with you.
And so I have one last question for you today, which is more of a logistical question about how far if you’re having a retreat,
that somebody or an event that somebody should travel to about how far in advance should you start sharing your event to give time for people to book their travel.
About nine months is usually, at least when you want to start. It’s very early, huh? Yeah,
it’s very early earlier than you think, because people will need to feel, you know, especially it’s a long weekend or weak that they need to be ableto be,
accommodate their schedule, block that time off and make all the necessary, like flight plans or get a baby sitter plans,
So Yeah, at least nine months. Oh, my gosh. Okay, Yes, that’s that’s way longer.
Guys, if you’re coming to my events, I’m so sorry. I usually don’t get usually don’t give me that much in advance,
but we have them all planned for 2020. So I will make sure that we get them out to you more months in advance.
Which means I’m already a month late on a couple of our events. Eso thank you so much. I really,
really appreciate your time and being here on the show. And I love what you’re doing because why you’re saying it is so true and what we’re seeing with online business.
And it’s just like developing these relationships and developing a following really, really is much more successful when you do have these personal connections to people.
And in the past, which gosh, like 2012 13 14 we started diving into Facebook communities in groups,
and at that time it was really great because Facebook was actually helping people interact better in those type of communities.
But it still wasn’t enough. Now we’re struggling with algorithms, and people aren’t seeing what’s happening in your communities and grooves,
and those are hard things to a hack, and we are craving face to face relationships. And it’s not just your clients.
You are, too, and that, you know you guys will grow even so much more and learn so much more about yourself is not true,
pure and a leader if you choose to step out and start hosting these events, So let’s talk about how people can find you.
So if they need help hosting events in giving on your your board for your strategy session, let’s talk about how people can connect with you.
They can go to my website, which is simply relate. Escape dot com. Another good place to follow me is on Instagram,
which my handle is relate, period Escape and I, every week post at least one of that myth,
that one event tip and how you can work with me. So that’s a good place. Even. Just just roll through my feet and make it really easy,
cause each picture that’s really into a myth or tip actually says it on the picture. I’m Seipei and make things really easy for you to see if you just literally go on binge right now if you wanted to.
And you can always give me an e mail to its Jenn with two ends at Relate Escape. Dr.
Lovett, you’re a shoot jen and email. And then you also have, like, a super secret hack type of giveaway that people can grab That’s going to simplify their event planning process,
right? Yes, it’ll actually this hack will actually hope with the things that we talked about today, because it’ll give you a lot of clarity and focus and help you to sort of get past those myths or those blocks.
So I would definitely encourage you guys. It’s only like two or three pages. It’s very brief, but it really will help you sort of get your momentum forward.
Awesome. Thank you so much, Jen. Thanks so much for being on the show in your time.
We We really appreciate it. I appreciate being here. Thanks so much. Okay, today we talked about four myths debunked,
and I’m curious if your opinion on hosting events has changed, how do you feel about hosting events now,
after listening to this episode, is there an event that you have set in your mind that maybe you want a host in 2021 maybe even later this year.
I would love to hear about that. Hit me out on Instagram at Sweet Life, underscore entrepreneur and tell me about your dream event that you want a host and all encourage you in that.
Now again, you can get all the things that we talked about today in the show notes from this episode by cruising over to Sweet Life podcast dot com forward slash 1 63 and take a screenshot of this episode in Tag both Jen at Relate Escape and Me on Instagram and leave us a review on Apple,
and we will make sure that we share your INSTAGRAM account to help promote your business. It will also give you an opportunity to become our featured sweet life entrepreneur,
a listener which I would love to highlight your business and that as well. Thank you so much for tuning into the show again.
Sweet life podcast dot com For a such 1 63 is where you can find all of our show notes and also the link to join Sweet Life Lunch.
My signature launch program. Plus all of the resource is we mentioned today
That’s all folks!

Episode 161: How To Build A 6 Figure Coaching Business While Working 9-5 – with April Beach and Luisa Zhou

Luisa Zhou SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Who This Episode Great For:

  1. You’re working 9-5 and want to launch your own business and break free but you don’t know-how.
  2. You want your own thriving 6-figure coaching business.
  3. You plan to keep working until your new company takes off.

Show Highlights:

  • 3 simple steps to launch your new business while still working your 9-5
  • What you can offer and sell while still working your full-time job
  • How to grow your email list while you’re still working
  • How to serve clients while still working
  • How to get over the fear of charging higher fees in the very beginning

About the Guest:

Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches people how to leave their day job and start their own six-figure plus business working for themselves.

Luisa’s helped thousands of students, including health and business coaches, designers, copywriters, and consultants, to launch their own businesses that generate anywhere from 30K to 100K in less than a year.

Luisa’s advice has been featured in numerous online and print publications including Forbes, Inc, Entrepreneur, Success magazine, and more.

Take Action with Episode Bonuses:

Luisa Zhou’s Free Gift | Your 9-5 Escape Velocity Plan Ready to leave your 9-5? Download the free step-by-step business launch calendar Join the SweetLife Facebook Community

Resources Mentioned:

Louisa Zhou’s Website Louisa Zhou on Instagram Join SweetLife Launch™ – 90 Day Business Launch Mentorship

April Beach on Instagram The SweetLife Entrepreneur Podcast on YouTube

you’re listening to the sweet life entrepreneur podcast Simplified strategies to grow your service business and launch a life you love faster with business, mental and entrepreneur activator a probe Age. Hi there. And welcome back to the show. I’m April Beach lifestyle business development expert for women, and you are in the right place, especially if you’re ready to grow your business, continuing to grow your business and you want to leave your 9 to 5. Today’s show is about how to build a six figure coaching business while still working your 9 to 5.
And this is a perfect episode for those of you guys who are in phase one or phase two off my lifestyle Entrepreneur Road map. My lifestyle entrepreneur system. That is a five step process that takes you from the idea of having your business all the way through arriving company. That gives you a lifestyle freedom. And if you don’t know where you are in the Lifestyle entrepreneur road map, then cruise over to sweet life co dot com forward slash quiz. Or you can simply text the word Sweet life, which is one word to the number 31996 and you’ll be sent a short link where you could take a short self assessment.
And that’s gonna tell you exactly where you are right now in business development, and you’re going to get the complete map so you’ll see the whole entire overview of where you’re going and a list of what you should be working on right now. So again, this episode is for those of you guys who are in face one or in phase two of my lifestyle Entrepreneur Road map. This is also a great episode for those of you guys. They’re still working your 9 to 5, and you want to launch your own business.
You want to break free and you don’t really know how. And here’s what you can expect. At the end of listening to this episode, you’re gonna know three simple steps to launch your new business. While you’re still working your old job, you are gonna understand what you can offer and sell While you’re still working your full time job, you will know how to grow your email list while you’re still working your full time job. How to serve clients, which is tough, especially when you’re still working here full time job,
and you’re also gonna know how to get over your fear of charging high prices in the very beginning so that you can, in fact, realistically replace your full time job. But before we dive into today’s episode, I want to make sure that you have an opportunity to join Sweet Life Launch, especially if you’re looking for support and a step by step plan toe. Leave your 9 to 5 Sweet Life Launch is our signature business launch program for women Just like you. It’s a 90 day business launch program with coaching private mentor ship group Mentorship.
Plus, you get an extra month of support, so it’s actually a four month program that gives you the exact steps toe. Launch your six figure business and leave your 9 to 5. No more being lost or confused or not knowing how to start or what to do or what’s a good use of your time. Sweet life Launch is my signature program, and it only opens a couple times a year, and that program is opening here in the month of February. If you’re listening to this podcast live visit Sweet Life launch dot com For all the details in today’s listener,
shout out Goes to Jamie, Fight with Jamie Fight Nutrition Jamie, thank you so much for being crazy. Amazing faithful listener of this podcast for showing up to almost every single one of our Instagram lives for connecting with us. Commenting on our stuff in sharing this show faithfully, You guys check out Jamie Fight Jamie Fight Nutrition Jamie is also ah, private client of mine. She’s been in my private business mentorship program and in Sweet Life Launch and this woman is a go getter. This woman is one of the hardest workers I have ever met Mom of four daughters and she just released her first book.
So, Jamie, thanks for being an awesome listener. And if you would like a shout out on this show, just leave us a review on Apple or on our Facebook page, and I can’t wait to highlight your business as well. Okay, on today’s show, we have a really awesome guest. Louisa Joe is here, and I loved talking to her because everything we talk about, she followed this step to a T. Louisa Joe is the creator of the employees to entrepreneur system, which teaches people how to leave their do don’t day job and start their own six figure plus business working for themselves.
She’s helped thousands of students, including health and business coaches, designers, copywriters and consultants launch your own business that generate anywhere from 30,000 to $100,000 in less than a year. Her advice has been featured in numerous online and print publications, including Forbes, Entrepreneur, Success Magazine and More So. Welcome to the Sweet Life Entrepreneur Podcast Louisa, give yourself an intro here. Somebody knows who you are. Yeah, thank you so much for having me. So, guys Super brief intro About six plus years ago, I was in 95.
I was struggling Thio replace my income and build my own business. And through a series of mistakes and lessons which we’re gonna talk about today, I took my job skills at the time in digital advertising and use that to build a coaching business which broke six figures before I turned in my notice. After that, people start asking me, Hey, how’d you do it? And I I was thinking, you know what? It took me so long, so many mistakes. I’m gonna help you. And so that gradually transitioned to my current business,
which I’ve been in for going on 56 years now. And what I do is help people go from employee to entrepreneur. So awesome. Great. We’re gonna get dive through this system here today. Let me ask you a question. What did it feel like? Still being in your job? Like, what were some of those initial triggers? When you’re like, I have got to get out of here, let the heck am I gonna do because we are talking. I mean, in the grand scheme of time,
this is a short period of time. But in online business, this is a long time ago in a galaxy far, far away. 56 years ago, online business was just, you know, up in coming. And a lot of people in online business now have only been here for the last 24 months. So when we’re talking five or six years ago, how on earth did you come up with this idea? Because still very few people had this business model agreed back then, coaching I what I remember.
So before that I spent two or three years thinking, you know, I need to leave. I needed a have more control. I don’t want to be like in another 10 years like my v p s v p pushing like doing power points in the same old same old. Yeah, but like you said, drink time coaching was not really that comment of a thing. And so all I saw, the only examples were like, you know, do you affiliate stuff or, you know, learn to be a copywriter and make a few $100 a month.
And I was sitting there thinking, There’s no way that could replace my income. I’m gonna have to go,
I don’t know, moving with my parents or something on I. I wasn’t going to do that. And so I just remember researching so long.
Just Google searches. Whatever I could think of online business, you know, leave job, whatever. Until one day I started seeing coaching,
I can remember the first coach I saw. It was, I think was very gradual, like I didn’t hit me the first time I saw some Microsoft Excel coaches.
I saw some career coaches and I tried doing that a little bit myself and I got some clients through those which made me realize,
Oh, whoa, coaching is a thing. And then I saw one or two people who said, Hey,
I built a six figure multiple, six bigger coaching business. I thought, All right, I can do this to let me figure this out So it’s a very gradual process 11 and I want a diamond more to the emotional side of it,
because I think it’s so important. But let’s dig into the strategies first. So somebody’s in there 9 to 5 job,
you know, They’re thinking, Oh, my gosh, this is me. She’s speaking my language, but I don’t know how to exit out here.
You’re gonna walk us through those steps today. So Step one, you actually say, Start with the coaching itself.
Talk a little bit about that. Yes. So the key is with building a business while in your job,
you need a few things. You need something that is relatively higher value, so you don’t need to sell like 1000 products every month to replace your income.
You also need something that allows you to do it while working a full time job so it can’t take 80 hours a week on the side.
So what I did was I realized, OK, the coaching model fits beautifully into this because if you start out,
you sell something for 1000 1,502,000 or more, right? You. Let’s say you need to make $5000 a month,
or for me it was a little bit higher. Let’s say 10,000. Alright. At 2000 pop, five sales a month gets you to 10,000 month.
That’s doable. It ISS so really just taking. The number’s not building this big, huge thing, but just being really clear about what you’re offering and actually start with coaching people in a higher price,
usually to start out. Is that what you’re recommending? Yes, exactly and what this also does. It makes a massive difference because then when you are starting out,
you’re not relying on a beautiful website or how good your copyrighting remarketing is because no one starts out good at any of those.
All you’re doing is talking to people and sharing with them what you know and helping them so that they understand.
Oh, this person’s legit. They know what they’re talking about? I trust them enough to hire them,
right? And what I think is so cool about this is so most new entrepreneurs there sketched out about charging higher prices.
But the fact of the matter is, if you actually want to leave your 9 to 5 job, you need to create a valuable offer and you need to position yourself is valuable.
So the technical truth is by starting out with a really well priced coaching offer, you kind of don’t have anything to lose,
right? If somebody’s like, okay, I’m not paying youth two or $3000 you know, No big deal.
You, right now you want to get out of there, but you still have your job. It’s not like some other entrepreneurs were like,
Oh my gosh, I have to sell this program where we sea establish entrepreneurs like cutting their prices down if you’re still in your non.
If I Is it fair to say, start where you want to be exactly. I love that you said this because it’s such a flip toe.
How many people in John ob stink and how I thought to where I thought, You know, I need to be out.
I need to be out. But that’s the truth. I came to gradually realize. Oh, yeah.
If I don’t make a sale, it sucks. But I’m still gonna have food on the table. I move,
but I have a roof over my head. Right. So let’s make the sale with the perfect client.
That the price I want to sell it for. I think that’s so awesome. Okay, so and the second thing you talked about is leveraging groups.
So what does that look like when you’re new? A ce faras to coaching a consulting? Yes. So the beauty of starting with coaching people one on one is you know what?
You know, whatever that is. Health, relationship, career, whatever. Any industry, whatever you know,
however, what you don’t know is how other people will respond to the way you teach, right? So things that might seem super obvious to you.
You could have a client saying, Well, what can you slow down and talk me through it? So coaching a handful of clients one on one helps you develop your process for communicating what you know to them and helping them get the results.
And then after just I started seeing the systems and the parents after I would say about three clients, so it doesn’t take that many.
What you’re able to do is say, Okay, here’s my system and then transition into a group type model,
which were essentially, you still can do a lot of one on one coaching, but the biggest bottleneck for one on one.
Coaching us after you having to do like one call a week per client. You group those calls into one group call a week.
So you’re allowed. You’re able to take on more clients while spending about the same amount of time. And then,
instead of spending that called teaching the same material the time you can say, Hey, here’s this Google document I put up that I created through coaching my one on one clients,
right? I love that, and one of the things that we didn’t mention here, and I think that we need to hit on is you’re talking about building a business that somebody already has a skill in.
We have a lot of listeners that are trying to launch a business, and they’re also trying to launch a business in a new skill set.
Yeah, super hard. It’s definitely doable. Listen, ladies, you could do whatever the hell you want to do,
right? You can do anything you set your mind to. But what leases talking about and what you did is your first coaching business.
You launch by coaching other people with the skills you were doing at work. Yes, and I love that we’re talking about this because look,
even back then, I knew I wasn’t going to spend the rest of my life talking about adds it just did not appeal to me over what I thought about was at the time.
What’s my primary goal? It wasn’t necessarily that Build a business that I was gonna do forever. It was to build a business I enjoyed enough.
And that gave enough value for Mita be able to replace my income. And then you couldn’t say Okay,
What’s next? Exactly? Okay, that’s super cool. All right. And so in step number two,
we’re talking about scaling, right? So it’s creating this first course courses, air really popular. Not only are they popular,
so you have to identify that we’re kind of in this little bubble here, even though we think we’re in this huge world that saturated you guys.
When we’re talking about online business, we’re like, not even a drop in the bucket to what online business will be 5 10 years from hell.
And so people don’t really speak this language. Courses in membership sides and all those things are common to those of us that are in this space.
And for our listeners, they’re either very commoner. They’re becoming more common. But, you know, toe outside people that are not in the business online business,
space courses, air still like, Oh, wow, I can take an online course to learn how to do,
you know, Facebook ads. Or I can take an online course stiff, you know, learn how to meal plan on Sunday night or whatever in so courses are not saturated.
I say this to save courses are not saturate, and they’re an amazing way to skill your business. And so what you did is you created the course like what kind of course did you create And how did you roll that out when you were still working?
Yes. Okay. So something I’m gonna share both how I created it. And then like we were talking about earlier How I do not actually recommend that exact thing anymore.
So what I did was I took just like we talked about the stuff that I had put into documents from working with a handful of clients.
And I basically put it in your course. And it’s important to note I didn’t put up a fancy course website or anything like that.
I basically had some Google documents and PDS and put people into a Facebook group. And I knew that was gonna be great because I only charged a few $100 for it.
But also, I knew the value was gonna come from me showing up and basically like providing so much coaching and value,
just two people that they wouldn’t care. That wasn’t fancy pediatric or sight. And so I sold my first course that way.
Now, as we were talking about earlier, I hustled my butt off cause I didn’t know better. And I did an open and closed cart.
I said, Okay, I’m gonna start on the state after this day. You cannot buy it. And so I I just talked to so many people.
I you know, I made some sales, thankfully, but it was really stressful. So at this point,
what I recommend is a slightly different thing where you do the same, you know, systematize ation group coaching course material,
but do it in ongoing enrollment. So there’s no stress for all. I have to make this many sales by the state,
right and love that and and I’m I’m really glad you hit on that. Thank you so much because there are these open include,
like, I don’t recommend open and close launch courses for entrepreneurs that have, you know, kids and that you travel a lot.
There’s just really a lot of pressure and last year, doing like a big affiliate launch. And those were really for signature courses and not what you’re talking about here,
which are foundational courses. It’s really hard to fill a course if you’re a new entrepreneur. And so I’m glad that you should,
on the difference between just having it open for people to join as your business grows versus being like OK,
No, you’re out. And everybody is like putting all your eggs in one basket during one point in time.
Okay, so one of the things that I want you to hit on is your strategy for building your business to $1.1 million in sales in the 1st 11 months.
How exactly did you do that? Yeah. So basically, I did what we just talked about not recommending doing,
but again, there was a very specific situation, and I also again didn’t know better. So I worked with what I knew,
which was I’m good at connecting with people. When I do a live stream or a video, they connect with me Really?
Well, my content starting to gain traction. And so I did a massive course launch, and I went all in.
I don’t have kids, so yeah, putting that right out there like literally joining my launch. That’s all I did.
And I did a big program launch, and, you know, before I tested a few smaller launches,
so I knew my numbers. I knew how much to spend on cold traffic, my existing audience. If I was gonna have a Phillies,
I had all of those things mapped out. And so through one really big course launch, we ended up doing about $800,000 in sales.
That was the result of having like a first A $10,000 loans than $100,000 launch and then scaling it up.
And then those previous launches in that year. Plus, my coaching brought me to over 1.1 million. Yeah,
that’s so awesome. It’s so impressive. So for those people that are still listening to the 95 they’re like,
they’re in the 95 they’re listening to this, they’re like, OK, I don’t need to be at 1.1 million Know what Oh,
I need to do right now where I am Obviously Step one, We said, start actually coaching people.
You talk about creating this first package, and we talked about that and making sure that first packages is a higher price.
And then you talked about creating like a mini horse or a smaller course so people can get your information with you scaling your time.
So you’re not trading, you know, dollars for hours. Now what did they do? They’re still there,
and they’re like, OK, this process might take a little while. What’s the next step they do after that?
What’s coming next? Yes, so after that, it really is Look, you’ve got your product in place.
You know how What content to put out, To get people to talk to you. You know how to do sales and you’re starting to build some testimonials and social proof online.
So then the big focus is not on creating new products or figuring out some, like, distracting things like that.
It’s so how can I get in front of more people? And so there are a few different ways depending on where you are in your existing assets.
So for some of the people I’ve worked with over the years, they have a massive existing network. I didn’t.
But some people d’oh and so literally they can sell out their programs. I’m a very common example. Is career coaches right?
You’ve built up your career. Your network knows how good you are at it. You say I’m gonna be doing career coaching.
It could be relatively easier. Still not easy, but relatively to sell that out through that network. Another option for most people who don’t have the network is to start on social media right where you’re building up your own.
Let’s say Facebook community, instagram community, whatever that looks like and really connecting with people better than you can do through email or traditional formats so that your for me a connection faster.
You’re building a two way relationship, and you are really driving more sales. That personally made a big difference for me.
I was on Facebook. I wasn’t other Facebook groups. I created my own, and I was just talking to people in there all day,
whenever I had my lunch break before after work, just showing up and building that and then another source.
That makes a big difference, but it takes longer. Is organic traffic you to blogging that I don’t recommend?
You don’t necessarily need to be able to replace your income. Instead, What I teach and what I did as well is using hate traffic.
Now the key is not to spend a ton of money up front or anything. It’s on Lee. After you’ve gotten clients organic,
not gambling on social media or through your network. You know what sells and you have a feel for who your audience is and proven data for all of that.
You take all of that, you drive ads and you know you can do an e mail system funnel.
You can do a webinar, really? Just taking what you’ve realized people want and need to hear before they’re ready to hire you.
Putting it into that putting ads in that, testing each process in approaching it methodically with the data you’ve gathered to then be able to know.
Okay, everyone, dollar I spend, I make this much money and then you scale that I love it.
I love it. And I love you. Said that to paid ads. And again, a lot of entrepreneurs starting from scratch don’t necessarily have that ad budget.
But those guys that are still in your 9 to 5 have a little bit more, you know, inventive instead of your little started right.
And there is such a difference between, you know, paid ads, earned media and sweat equity. And although all of them are important to do in the big picture of your business,
the fastest way to grow your audience is through paid ads. And frankly, when you’re working 9 to 5 job,
you don’t have the extra time to put in all this. What equity to be sitting there doing, You know,
all these live streams, all day long and hanging out. You know, especially for those of our listeners are like,
Oh, shit. I have, like, five kids and I’m travelling commute two hours a day. How on earth am I gonna do this,
girls, By the way, we know you could do this. And that’s why Louise and I are here talking to you about this on the show.
We have got your back. Tell our listeners where they can find you. Had it connected to your energy is awesome.
I just love what you brought to the show today. Oh, thank you so much. So, yeah,
there are a few places Thio connect with me. The first is out through my website, right. So And I have ah,
special pdf for your listeners, which is a pdf on how to build your own online six bigger coaching business.
And that is at Louisa joe dot com slash gift. Now, let me spell my name really quickly because it’s not spelled out.
It sounds It’s l u I s a z, as in zebra, h o u dot com slash gift.
And then if you get that, pdf you’re gonna be added to my email list. You’re gonna learn about my programs.
You’re gonna get lots of amazing content from me. So that’s how well, the best way to stay in touch.
I’m also on Instagram. I’m loving instagram right now. And on my count is Luisa Dodge. Oh,
so same thing, just a dot in the middle. But those are the really two best ways to connect with me right now.
I love it, and then we should do fun. Instagram live for this show. If you guys are listening to this this week,
tune in and it will promote this up on instagram for you guys to All right. Thank you so much for being there.
And we’ll make sure all of those links are in our show Notes. Thank you. Thanks for listening to this episode of The Sweet Life Entrepreneur podcast.
I’m a pro beach. I’m so glad that you were here. This is episode number 1 61 So everything we talked about and all the links can be found by visiting suite life podcast dot com forward slash 161 I’ll talk to you next
That’s all folks!

Episode 160: How to Choose Your New Business Idea – with Kat McLead

Kat McLead SweetLife Entrepreneur Podcast April Beach

 

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Episode Highlights:
  1. Kat’s four steps to coming up with your business idea.
  2. Kat’s take on purpose vs. profit.
  3. Why you should focus on the skills you already have rather than trying to start a business that requires you to learn a new one.
Why This Episode Is Awesome:
Kat Mclead is the creator of the Stay at Home Mom Entrepreneur: the proven framework for creating a highly profitable business that you love while working 2 hours a day.
She started her first multiple 6-figure business 20 years ago and hasn’t slowed down since — not even after having her son. A fun fact: That business’s profits meant that she had way more money than her husband when they first got married, and was able to pay the entire $450,000 down payment on their home. Not that he minded!
So, if you’re thinking about starting a business or you’ve already launched one, but it’s not doing as well as you’d like, you don’t want to miss this episode!
How to Take Action:
    1. Take a screenshot of this episode in your favorite podcast app, post it to Instagram, tag me (@sweetlife_entrepreneur), and let me know your favorite part!
    2. Join Kat McLead’s Facebook Group | Pinpoint Your High Profit High Purpose Business for Mompreneurs
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Kat McLead’s Website

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

The SweetLife Entrepreneur Podcast | Episode #06: Create & Dominate Your Block Calendar

The SweetLife Entrepreneur Podcast | Episode #97: Don’t Use Block Calendar Strategy? It Might Be Costing You Money

The SweetLife Entrepreneur Podcast | Episode #15: If You Can’t See It, You Can’t Be It: How to Write Your Own Story

The SweetLife Entrepreneur Podcast | Episode #65: Doing Things That Don’t Scale – with John Lee Dumas

Episode 156: How To Create Your 2020 Strategic Plan: A Guide For Lifestyle Entrepreneurs – with April Beach

SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join Commitment Week 2o20

Episode Highlights:
  1. What a strategic plan is and why you need one for your business.
  2. The three steps to identifying your strategic plan.
  3. The five core areas you should focus on when creating your strategic plan.
Why This Episode Is Awesome:

You’ve been dreaming big and know that the next decade will define your life, you just may not know exactly how yet.

Now is the time to claim your leadership, influence, and role in your own future – and that starts with your business.

Based on what we’ve seen the past few years and what the trends and research tells us about the next decade, there are five core areas you should be focusing on when planning for 2020 and beyond.

This podcast episode will help you lay out your strategic plan to kick start your best decade ever.

How to Take Action:
    1. Join Commitment Week 2o20
    2. Take the Lifestyle Entrepreneur Roadmap Quiz to find out where you’re at in your business so you know what to focus on in 2020!
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Mel Robbins

April Beach on Instagram

Episode 152: How To Plan Your 2020 Signature Offer – with April Beach

SweetLife Entrepreneur Podcast April Beach

 

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Episode Tools:

FREE LIVE WORKSHOP: How to Plan Your 2020 Lifestyle Business Calendar to Live Your Best Year Yet

Episode Highlights:
  1. The importance of figuring out your zone of genius.
  2. Why you need to determine exactly how much money you want to make off your signature offer in 2020.
  3. What you need to keep in mind when outlining and creating your signature offer.
Why This Episode Is Awesome:

Do you know exactly what you’ll be selling next year and exactly how you’ll reach all your financial goals? No? Then you don’t want to miss this episode!

Every entrepreneur needs a signature offer and, if you don’t have one yet, now is the time to finally change that.

Nailing your signature offer can help you create a 2020 business plan that will finally allow you to have your dream freedom lifestyle.

So, take a listen to learn about the three steps of planning your signature offer.

How to Take Action:
    1. FREE LIVE WORKSHOP: How to Plan Your 2020 Lifestyle Business Calendar to Live Your Best Year Yet
    2. Go through the three steps mentioned in this episode to create your signature offer.
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

SweetLife Entrepreneur Podcast | Episode 151: How To Plan Your 2020 Lifestyle Business Calendar, To Live Your Best Year Yet – with April Beach

Your Signature Offer Masterclass Waitlist

April Beach on Instagram

Episode 147: How to Become A Podcast Guest And Land (Almost) Any Show You Want To Grow Your Business – with April Beach [Episode 147]

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join Advance Your Reach Nov 4-10, 2019 only! 

Learn About Our Speakers Summit Mastermind Retreat – FREE when you join AYR with Pete through our link above.

Episode Highlights:
  1. The 3 steps to land your podcast guest dream spots
  2. The secrets to what podcast host are REALLY looking for
  3. Exactly what to say when you pitch a host
Why This Episode Is Awesome:

Speaking is the most powerful way to grow your business. In fact, every time you get on a stage.. be it a podcast or a local venue… your business will grow.

Last week, my friend Pete Vargas was on the show and we broke down the exact steps to outline your signature talk. This week I’m giving you the exact steps to land almost any podcast guest spot you want.

In this episode, I guide you through 3 simple steps to land any podcast, but of course, we go deeper so you really (really) know what you’re doing.

I also reveal the secrets to what podcast hosts are looking for when they accept guests, and I get very transparent about what not to do when pitching yourself for a show.

If you’ve been in business for years, or you haven’t launched your business yet, podcast guesting is a powerful way to get started.

How to Take Action:

    1. Join Advance Your Reach Through This Link
    2. Then you’ll get our $12K Speakers Summit FREE 

Linked Mentioned:

Podcast #146 with Pete Vargas 

Speakers Summit Mastermind Retreat Boulder, CO.

Episode 139: The 7 Step Exit Plan To Leave Your 9-5 – with Christine McAlister

139 Christine McAlister SweetLife Entrepreneur Podcast April Beach

 

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Episode Tools:

Get your FREE chapter of Christine McAlister’s Book, The Income Replacement Formula!

Episode Highlights:
  1. A breakdown of Christine’s 7 Step Exit Strategy.
  2. Why you need to train your brain to think like an entrepreneur.
  3. Christine’s three “P”’s for designing work you love.
Why This Episode Is Awesome:

I’ve never worked for anyone else a day in my life. I have no idea what it’s actually like to work a nine-to-five job.

However, I know that’s not likely to be the case for you. So, if you’re feeling stuck in your nine-to-five and you’re looking for a way out, I’ve brought you the perfect guest this week to help start creating your escape plan.

Christine McAlister is a business coach, the founder of Life with Passion, and the bestselling author of The Income Replacement Formula.

Christine helps high achievers all over the world replace their incomes, and then some, and quit their nine-to-five jobs.

Take a listen to this episode to find out the seven steps you need to take in order to leave the corporate world behind!

How to Take Action:
    1. Get your FREE chapter of Christine McAlister’s Book, The Income Replacement Formula!
    2. Download my Ultimate Guide to Choosing the Online Business Model That’s Right for You
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Christine McAlister on Instagram

Christine McAlister’s Facebook Group | The Passionate and Profitable Entrepreneur Society

Christine McAlister’s Book | The Income Replacement Formula: 7 Simple Steps to Doing What You Love & Making 6 Figures From Anywhere

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

The SweetLife Entrepreneur Podcast | Episode #135: Homeschooling and Unschooling for Lifestyle Freedom + Raising Tomorrow’s Entrepreneurs – with Otakara Klettke

Dan Miller’s Book | 48 Days to the Work You Love: Preparing for the New Normal

Gay Hendricks’ Book | The Big Leap

The Meyers & Briggs Foundation

Episode 135: Homeschooling and Unschooling for Lifestyle Freedom + Raising Tomorrow’s Entrepreneurs – with Otakara Klettke

Otakara Klettke SweetLife Entrepreneur Podcast April Beach

 

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Episode Highlights:
  1. The difference between homeschooling and unschooling.
  2. The business model of homeschooling or unschooling and whether it might be a good fit for your family.
  3. How both Otakara and I are navigating these disruptive waters with our own children.
Why This Episode Is Awesome:

There’s a lifestyle entrepreneur movement happening and each year more and more families are pulling their kids from traditional schools for two reasons:

1) The system isn’t preparing their children to be entrepreneurial independent thinkers.
2) The traditional school system is cramping their family’s desire for time and location freedom.

In this disruptive episode, we dive into the difference of homeschooling, unschooling and traditional education, how each is affecting our kids and if it’s time for you make a change for your lifestyle, kids and future.

I also share behind the scenes of how we’re navigating these questions in our family and how we handle three kids who thrive in three separate structures.

How to Take Action:
    1. Follow my family’s disruptive journey with our behind-the-scence vlog, Burn The Picket Fence™
    2. Reach out to me on Instagram and Otakara on Facebook to let us know what you think about this episode and movement.
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Otakara Klettke’s Website

Burn The Picket Fence™ on Instagram

The SweetLife Entrepreneur Podcast | Episode #84: Inside The Life Of An Entrepreneur’s Kid – Interviewing My Son Tim Beach

The SweetLife Entrepreneur Podcast | Episode #99: Taking Big Risks To Design Your Life While Raising Thoughtful Kids – with Sitinee Sheffert

Lifestyle Entrepreneur Impact Weekend

Chasing Carter

Karyn Purvis Institute of Child Development

Episode 134: Increase 1-1 Clients With This 5 Step Discovery Call Formula

SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

See behind the scenes of an entrepreneur family with Burn The Picket Fence™.

Episode Highlights:
  1. My 5-step process for landing one-on-one clients.
  2. The benefits of offering one-on-one coaching even though it’s not scalable.
  3. The bonus step that will have your client feeling grateful for hiring you.
Why This Episode Is Awesome:

One-on-one clients won’t scale your business, but they will create a foundation that will allow you to scale it in the future.

Whether you’re a brand-new service-based entrepreneur or an established one looking to introduce one-on-one coaching services to your business model, take a listen to this episode to find out the five-step process I’ve used to land one-on-one clients for years.

How to Take Action:
    1. See behind the scenes of an entrepreneur family with Burn The Picket Fence™.
    2. Connect with me directly on Instagram.
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Burn The Picket Fence™ on YouTube

April Beach on Facebook

The SweetLife Entrepreneur Podcast | Episode #125: What You Absolutely Must Know About Facebook And Instagram Marketing Right Now – Part 1 – Sarah Tomes

The SweetLife Entrepreneur Podcast | Episode #126: What You Absolutely Must Know About Facebook And Instagram Marketing Right Now – Part 2 – Sarah Tomes

The SweetLife Entrepreneur Podcast | Episode #127: 4 Step Process for Messenger Marketing – with Chrys Tan

The SweetLife Entrepreneur Podcast | Episode #128: How To Get Started With LinkedIn Ads – with AJ Wilcox

The SweetLife Entrepreneur Podcast | Episode #130: Instagram Marketing: How To Set Up Your Profile and Use Hashtags – with Jenn Herman

The SweetLife Entrepreneur Podcast | Episode #131: Instagram Marketing: Creating The Right Content To Grow Your Followers and Build Your Business – with Jenn Herman

The SweetLife Entrepreneur Podcast | Episode #132: Break The Fake: How To Be Authentic and Transparent On Social Media To Grow Your Business – with Brian Fanzo

The SweetLife Entrepreneur Podcast | Episode #133: The Power Of Superfans: How to Create A Community Of Superfans Who Love And Follow You Forever – with Pat Flynn

BombBomb

Voxer

Zoom

Episode 129: Burn The Picket Fence™ – Vlog: Behind The Scenes Of Our Lifestyle Entrepreneur Family

Burn The Picket Fence SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Check out the trailer for Burn The Picket Fence™

Episode Highlights:
  1. What Burn the Picket Fence™ means.
  2. Why it’s taken me so long to release this project.
  3. Five business strategies that are a must in order for my family to Burn the Picket Fence™.
Why This Episode Is Awesome:

This episode is unlike any of the episodes I’ve ever put out and it has been feeling completely uncomfortable.

If you’ve been listening to the podcast for a while, you’ve heard mention my behind-the-scenes family vlog, Burn The Picket Fence™, several times.

Historically, I’m not someone who cares what other people think about me, but this project has me feeling incredibly vulnerable. In fact, even recording this episode had my heart racing.

Take to the listen to the episode to find out why I felt called to undertake this project, why I held back on releasing it for as long as I did, and the five strategies that will help you Burn The Picket Fence™.

How to Take Action:
    1. Check out the trailer for Burn The Picket Fence™
    2. Subscribe to Burn The Picket Fence™ via the website or YouTube
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

The SweetLife Entrepreneur Podcast | Episode #101: Want to Travel with Your Kids? Follow Our Family Entrepreneur Yearly Planning Guide

The SweetLife Entrepreneur Podcast | Episode #111: Simple Steps To Create The Systems You Need For Profit And Productivity – with Kate Erickson

The SweetLife Entrepreneur Podcast | Episode #122: How To Choose An Online Business Model That’s Right For You

The Ultimate Guide to Choosing the Online Business Model That’s Right for You

April Beach on Instagram

Episode 124: How to Grow Your Business with An Online Membership Site

SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Schedule Your Limited Time Complimentary Business Triage Call with Me

Episode Highlights:
  1. An explanation of who a membership site is for.
  2. The questions you need to ask yourself when determining if a membership site is best for your business and lifestyle.
  3. The first three steps you need to take in order to begin developing your membership site.
Why This Episode Is Awesome:

Membership sites are quickly gaining in popularity.

If you’re an established entrepreneur who’s great at what you do, has a loyal following, and wants to grow your business online, then you might want to consider starting a membership site.

But, before you do that … be sure to listen to this week’s training and take advantage of the complimentary triage call I’m offering to anyone who schedules their call the week this episode goes live.

How to Take Action:
    1. Schedule Your Limited Time Complimentary Business Triage Call with Me
    2. Download: The Ultimate Guide to Choosing the Online Business Model That’s Right for You
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

The SweetLife Entrepreneur Podcast | Episode 121: What Is A Lifestyle Entrepreneur? 5 Steps To Become One

The SweetLife Entrepreneur Podcast | Episode 122: How To Choose An Online Business Model That’s Right For You

The SweetLife Entrepreneur Podcast | Episode 123: What Type Of Online Course Should You Launch? The Ins and Outs of Evergreen vs. Live

Kajabi (Free Trial)

Teachable

Thinkific

ClickFunnels

Disciple

Mighty Networks

Episode 123: What Type Of Online Course Should You Launch? The Ins and Outs of Evergreen vs. Live

SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download: The Ultimate Guide to Choosing the Online Business Model That’s Right for You

Episode Highlights:
  1. The two main types of online courses.
  2. What needs to be done before you launch any type of online course.
  3. How to convert an existing course into an updated business model that provides the life you want.
Why This Episode Is Awesome:

Despite the common misconception, launching an online course doesn’t mean you get to work less. It just means you get to work differently.

If you’re looking to scale up your business while scaling back your time, you might be considering creating your first online course.

If that’s the case, you cannot afford to miss this episode!

How to Take Action:
    1. Download: The Ultimate Guide to Choosing the Online Business Model That’s Right for You
    2. Check out How to Successfully Layout Your First Online Course in 1 Day
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

The SweetLife Entrepreneur Podcast | Episode 65: Doing Things That Don’t Scale – with John Lee Dumas

The SweetLife Entrepreneur Podcast | Episode 87: Being Brave, Bold and Authentic to Connect with Your Tribe and Grow Your Online Business – with Amy Porterfield

The SweetLife Entrepreneur Podcast | Episode 107: Are Online Courses Really Working? What Entrepreneurs Need To Know

The SweetLife Entrepreneur Podcast | Episode 121: What Is A Lifestyle Entrepreneur? 5 Steps To Become One

The SweetLife Entrepreneur Podcast | Episode 122: How To Choose An Online Business Model That’s Right For You

Episode 122: How To Choose An Online Business Model That’s Right For You

122 SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download: The Ultimate Guide to Choosing the Online Business Model That’s Right for You

Episode Highlights:
  1. An explanation of six different business models that are conducive to a lifestyle entrepreneur business.
  2. The pros and cons of each business model.
  3. Where you can go to learn about four more business models I didn’t have time to cover in this episode.
Why This Episode Is Awesome:

This week I’m bringing you the second part of my 4-part business training series this month.

In episode 121, I explained what a lifestyle entrepreneur is and provided five steps for how to become one.

This week, we’re going to dive into some of the more popular business models you can use in your lifestyle entrepreneur business.

Choosing the right business model is incredibly important if you want a business that allows you to live your dream lifestyle.

How to Take Action:
    1. Download: The Ultimate Guide to Choosing the Online Business Model That’s Right for You.
    2. Subscribe to the podcast to make sure you don’t miss the business model deep dives coming in the next two episodes.
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Napoleon Hill’s Book | Think and Grow Rich

Burn the Picket Fence – Behind the Scenes of a Lifestyle Entrepreneur Family

Episode 121: What Is A Lifestyle Entrepreneur? 5 Steps To Become One

SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download The Ultimate Guide To The Online Business Model That’s Right For You

Episode Highlights:
  1. An explanation of what a lifestyle entrepreneur is and three signs that you’re one.
  2. The first five steps you should take to build a lifestyle entrepreneur business.
    1. Define your life.
    2. Define your zone of genius.
    3. Define your passion.
    4. Define your business model.
    5. Calculate your profit plan.
  3. A quick breakdown of the various business models you can choose from.
Why This Episode Is Awesome:

Summer’s fast approaching and that means it’s time for adventure in the Beach household.

If you’re anything like me, the appeal of being an entrepreneur is being able to travel, have adventures, and spend time with your family.

The only way you’re going to have the freedom to live your ideal lifestyle is if you design your business in a way that supports that lifestyle.

That’s why I’m bringing you the first part in a four-part business training series during the entire month of Month. So, take a listen to this episode and don’t forget to subscribe or come back next week for part two!

How to Take Action:
    1. Download The Ultimate Guide To The Online Business Model That’s Right For You
    2. Sign-up for my free Zone of Genius Workshop
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

April Beach on Instagram

Boulder Startup Week

The Lifestyle Builders Podcast | Episode #65: Going Against the Status Quo in Lifestyle Entrepreneurship w/ April & Aaron Beach

Tom & Ariana Sylvester’s Book | Lifestyle Builders: Build Your Business, Quit Your Job, and Live Your Ideal Lifestyle

Wikipedia Entry for “Lifestyle Business”

Business Dictionary’s Definition for “Lifestyle Entrepreneur”

Episode 119: 3 Unknown Relationships That Will Grow Your Business

SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Donate $100 To Join The SweetLife Project – Online Business Building Course (100% of Proceeds Given To NonProfits)

Episode Highlights:
  1. The three key relationships you should have to make sure your business is growing in a healthy and profitable way.
  2. The negative impacts not having these three strong relationships will have on your business.
  3. How you can cultivate these three key relationships if you find they’re not as strong as they should be.
Why This Episode Is Awesome:

Even though entrepreneurship can feel lonely at times, it’s impossible to grow your business without relationships. That’s why this entire month has been devoted to various types of relationships and today’s episode is no different.

Whether you’re still in the planning phases of your business or you’ve been at it a while, there are key relationships that are critical in today’s world if you want to grow your business and I couldn’t go through relationship month without breaking them down for you.

How to Take Action:
    1. Donate $100 To Join The SweetLife Project – Online Business Building Course (100% of Proceeds Given To NonProfits).
    2. Evaluate your three key relationships and take the steps provided in the episode to improve any of the relationships that might be lacking.
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Burn the Picket Fence Release Date Notification List

The SweetLife Entrepreneur Podcast | Episode 116: How Passion, Sex and Intimacy In Your Marriage, Can Lead To Business Success – with Cheryl Fraser, PhD

The SweetLife Entrepreneur Podcast | Episode 117: Single Entrepreneurs Guide To Making More Money – with Andi Forness

The SweetLife Entrepreneur Podcast | Episode 118: Community Is The New Currency – with Jennifer Kroiss

45 Statistics on Millennial Spending Habits in 2019

Consumers are more likely to spend money on companies that care, a new study finds

1% for the Planet

Laird Hamilton and Julian Borra’s Book | Liferider: Heart, Body, Soul, and Life Beyond the Ocean

Episode 110: Stop Second-Guessing and Start Profiting: How To Own Your Productivity – with Amber De La Garza

Amber De La Garza SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Get Amber De La Garza’s FREE High-Value Activity Identifier

Episode Highlights:
  1. A discussion of how the way you’re supposed to be productive might not work for you and why that’s okay.
  2. How to use what does work for you already when it comes to your productivity.
  3. The four productivity buckets you must fill in order to be profitable.
Why This Episode Is Awesome:

You can’t expect to be profitable in your business if you’re not productive first.

Amber De La Garza is The Productivity Specialist. She’s a sought-after coach, trainer, speaker, writer, and host of the Productivity Straight Talk podcast.

Amber helps driven entrepreneurs execute actionable solutions to maximize your profit, reduce your stress, and make time for what matters most.

In my conversation with Amber today, she’s breaking down the four “buckets” you need to fill in order to be productive and profitable.

How to Take Action:
      1. Get Amber De La Garza’s FREE High-Value Activity Identifier.
      2. Take the SweetLife Entrepreneur Self-Assesment to see what phase of business you’re currently in.
      3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Amber De La Garza’s Website

Amber De La Garza’s Podcast | Productivity Straight Talk

The SweetLife Entrepreneur Podcast | Episode #02: Don’t Make Perfect the Enemy

Episode 108: Stop Consuming, Start Creating, and Mother Like a Boss – with Kendra Hennessy

Kendra Hennessy SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join me in my brand new business mentorship and mastermind, The Committed.

Episode Highlights:
  1. The importance of setting boundaries for consumption time and creation time.
  2. The biggest problems that result from not setting proper boundaries.
  3. Kendra tips for setting boundaries in your work and life and how for sticking to them.
Why This Episode Is Awesome:

Kendra Hennessy is a mother of two, a home management expert, the Founder of Mother Like a Boss, and the Host of the Mother Like a Boss podcast.

Kendra’s mission is to redefine homemaking in the 21st century and make the difficult and tedious parts of running a home smoother through systems, routines, and mindset shifts.

In this episode, Kendra and I take a deep dive into the importance of having boundaries both at home and in your business. This is especially important when it comes to being specific about when you’re going to consume information and when you’re actually going to create things for your business because, as Kendra says …

“If you’re in consumption mode, you can’t be in creative mode.”

How to Take Action:
    1. Join me in my brand new business mentorship and mastermind, The Committed.
    2. Follow both @sweetlife_entrepreneur and @motherlikeaboss on Instagram to check out our live later this week!
    3. Say no to at least one thing this week.

Links Mentioned:

Kendra Hennessy’s Website

Kendra Hennessy’s Mother Like a Boss Podcast

Kendra Hennessy’s Blog

Kendra Hennessy’s Courses

Kendra Hennessy’s Free Vault

Kendra Hennessy’s Community

Episode 107: Are Online Courses Really Working? What Entrepreneurs Need To Know

SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download the Guide to Disrupt Your Course and Help Your Students Succeed!

Episode Highlights:
  1. The % of people who actually complete online courses.
  2. Do you have or are you launching online courses? What you need to do.
  3. Questions to ask yourself when deciding if an online course will help you grow your business.
  4. Why I’ve completely turned my 2019 business model upside down, because of this shift in online courses.
Why This Episode Is Awesome:

Listen, I love online courses as much as the next gal. I honestly, I’m sure I love them even more because online courses are how I’ve built my business and lifestyle for 11 years.

I’ve been creating and selling online courses since 2008 and it’s what I teach my clients to do, but …

The online course world is changing and, if you don’t change your approach, you’re going to be left behind.

Whether you’ve already created a course, you’re in the process of creating of creating one now, or you’re planning to create on in the future, you’re going to need the information in this episode.

How to Take Action:
    1. Download my Guide:  Disrupt Your Course and Help Your Students Succeed!
    2.  Join a free webinar I am teaching to help you get the results you want.

Links Mentioned:

Free Webinar: The Status Of Online Courses and What You Need To Know

Why No One Finishes An Online Course—And Why It Doesn’t Matter by Tyler Basu

MOOC Completion Rates: The Data by Katy Jordan

Episode 102: Keys To Being a Christian Entrepreneur with a Secular Business

 

SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Alex Miranda’s Launch in 2 Days Program

Episode Highlights:
  1. How Alex sees the Bible as a book on how to run a business.
  2. The importance of discovering your calling and then shaping your business around it.
  3. The 3 steps you can take right now to incorporate your spiritual life into your business operations.
Why This Episode Is Awesome:

I don’t hide the fact that I’m a Christian but I also don’t regularly talk about it on the podcast.

However, I do strongly believe in being transparent about your core beliefs when you’re in a place of leadership and, seeing that it’s Easter week, I felt the need to address the often-confusing dilemma of mixing your faith with your business.

Alex Miranda is a former Miami nightclub promoter who, after having a “come to Jesus” moment, left the nightclubs behind to start the Daily Godpreneur; a personal development brand for Christian entrepreneurs.

One topic that’s always been of interest to me as a Christian entrepreneur, is the balance between needing money but not worshiping it.

During part of our conversation, Alex summed it beautifully when he said, “The profits are a byproduct of me doing what I’m born to do.”

How to Take Action:
  1. Post a picture of your favorite Christmas tradition and tag @sweetlife_entrepreneur 
  2. While you’re on Instagram, check out the picture I mentioned of my street beautifully lit with tea lights.
  3. Join us for Entrepreneur Commitment Week 2019

Links Mentioned:

Daily Godpreneur Website

Daily Godpreneur on Instagram

Alex Miranda’s Program | Launch in 2 Days

Alex Miranda’s Book | Discovering Your Calling as an Entrepreneur

Connect with Me on Facebook

Episode 101: Want to Travel with Your Kids? Follow Our Family Entrepreneur Yearly Planning Guide

This episode contains explicit language.

SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download April Beach’s Life-First Yearly Calendar

Episode Highlights:
  1. An explanation of why being intentional with your plans for 2019 can make help your business be more successful.
  2. A breakdown of the five steps that will help you maximize your time and efforts in 2019.
  3. How the Beach family utilizes this method to plan out our lives and businesses a year in advance.
Why This Episode Is Awesome:

It’s taken me 15 years to perfect the art of being able to plan out an entire year of my business ahead of time.

Today, I’m sharing what I learned over all that time so you can know how to do the same thing!

While planning out an entire year ahead of time can benefit everyone, it’s especially critical if you’re planning, launching, or have already launched your business but feel a little over the place.

Here is a little secret for you …

In order to create a life-first business, you actually have to put your life first.

I know that can seem scary when you’re not making money yet or not hitting your financial goals but it’s incredibly important to the success of your business.

What better way to put your life first than by actually scheduling right into your business?

In addition to helping keep your priorities straight, planning all of 2018 ahead of time, will help you stay focused, know exactly what to work on and when, allow time for professional development, and have more control over your schedule.

How to Take Action:
  1. Download April Beach’s Life-First Yearly Calendar
  2. Join us for Entrepreneur Commitment Week 2019
  3. Post a picture of your 2019 calendar on Instagram and tag @sweetlife_entrepreneur

Links Mentioned:

SweetLife Launch: 3 Month Business Mentorship

SweetLife Entrepreneur Self Assessment

Episode 98: The Most Important Thing You Need To Understand About Your Business

 

Sweetlife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Take the self-assessment to find out which phase of the SweetLife Entrepreneur System™ you’re in

Episode Highlights:
  1. An explanation of why my SweetLife Entrepreneur System™ roadmap is the most important thing for your business
  2. A breakdown of each of the five phases of the SweetLife Entrepreneur System™
  3. How to use the knowledge of what phase you’re in to help guide your business decisions and actions
Why This Episode Is Awesome:

The SweetLife Entrepreneur System™ is a roadmap consisting of five phases that will help you create your SweetLife Project™ (aka: your business life plan) and take your business from idea to impact.

This is the most important strategy discussed on this podcast for your lifestyle freedom business.

I use the SweetLife System™ when working with my private clients and now I’m sharing this system with you. By the end of this episode, you’ll have a better understanding of what phase you’re currently in and the knowledge to spring forward into the next one.

How to Take Action:
  1. Take the self-assessment
  2. Get your copy of the SweetLife Entrepreneur System™ roadmap
  3. Declare your current SweetLife System phase on Instagram and tag me

Links Mentioned:

The SweetLife Entrepreneur System™ Self-Assessment

The SweetLife Entrepreneur System™ Roadmap

SweetLife Entrepreneur Podcast | Episode 01: Entrepreneur by Design

SweetLife Entrepreneur Podcast | Episode 03: Your 8 Step Business Launch Plan

Episode 97: Don’t Use Block Calendar Strategy? It Might Be Costing You Money

Sweetlife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Bonus:

Download My Block Calendar Cheat Sheet

For busy women, with awesome companies.
Episode Highlights:
  1. A breakdown of exactly what a block calendar is.
  2. An explanation of the most common “blocks” to put in your calendar.
  3. Tips for how to handle the items that come up throughout the day that don’t fit into your current block.
Why This Episode Is Awesome:

Block calendars are used to block off times in your week for focused work and they are one of the most effective tools you can have in your productivity toolkit.

They allow you to focus your time and energy on one thing at a time, help you say no to “shiny object syndrome,” and enable you to rebound more quickly if you do become distracted.

Using a block calendar will help you take massive action and increase your productivity in ways that will help you see immediate results.

How to Take Action:
  1. Download My Block Calendar Cheat Sheet
  2. Watch the YouTube video below to hear how a block calendar changed our lives and helped us out of a very stressful time
  3. Determine the blocks that should be on your calendar

Links Mentioned:

SweetLife Entrepreneur Podcast | Episode 04: The SweetLife Entrepreneur System

SweetLife Entrepreneur Podcast | Episode 05: Become More Productive Right Now

Evernote

Episode 96: 2019 Business Plan: 5 Steps to Plan for the Year You Really Want

 

SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download: 2019 Business Planning Action Guide

Episode Highlights:
  1. A breakdown of the 5 core areas to consider when creating your 2019  business plan.
  2. Examples of how planning for each core area will set you up for success before the year even begins.
  3. How my action plan will help guide you through the process of planning for 2019.
Why This Episode Is Awesome:

If you haven’t thought about what your life and business will look like in 2019, now is the time.

Even if you feel you’re so busy you don’t have the time to sit down and plan out your year, you’re wrong.

Laying the foundation now for what you want next year to look like will make all the difference as you grow your business and work toward your dream lifestyle.

Investing the time now to create a 2019 business plan, will save you time and frustration in 2019.

How to Take Action:
  1. Download: 2019 Business Planning Action Guide
  2. Take a listen to The SweetLife Entrepreneur Podcast | Episode #46: The Template to Design Your Year for Profit, Family, Impact & Travel
  3. Share a picture of you working on your 2019 business plan on Instagram and tag me: @sweetlife_entrepreneur

Links Mentioned:

The SweetLife Entrepreneur Podcast | Episode 95: How to Create a Keyless Life And Live Like A Chillpreneur – with Denise Duffield-Thomas

Episode 95: How to Create a Keyless Life And Live Like A Chillpreneur – with Denise Duffield-Thomas

 

Denise Duffield-Thomas Sweetlife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Take Denise Duffield Thomas’ FREE Money Blocks Workshop

Episode Highlights:
  1. An explanation of what a keyless life is and why it’s so important for entrepreneurs.
  2. Specific incidences and examples of different ways you can start developing a keyless life.
  3. The importance of not overcomplicating your business.
Why This Episode Is Awesome:

As a money mindset mentor for a new wave online female entrepreneurs, Denise Duffield-Thomas helps women release their fear of money, set premium prices for their services, and take control over their finances.

Like most entrepreneurs, Denise found herself bogged down with the minute tasks, daily frustrations, and shiny object distractions … until she realized she was going about it all the wrong way.

When it comes to business, perfection isn’t the goal.

Take a listen to this episode to hear how Denise came to this realization and how the concept of a keyless life changed everything for Denise and her family.

How to Take Action:
  1. Take Denise Duffield Thomas’ FREE Money Blocks Workshop
  2. Check Out Denise Duffield Thomas’ Books
  3. Take a screenshot of this page, share it on Instagram, @sweetlife_entrepreneur and @denisedt and let us know you’re keyless life hangups or hacks

SEE THE BEHIND THE SCENES VIDEO RECORDING HERE


Links Mentioned:

Denise Duffield-Thomas’ Website

The SweetLife Entrepreneur Podcast | Episode 84: Inside The Life Of An Entrepreneur’s Kid – Interviewing My Son Tim Beach

Episode 92: Important Legal Steps to Protect Your Online Business and Creative Work – with Rachel Brenke

 

Rachel Brenke SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download Rachel Brenke’s FREE Legal Checklist for Your Business

Episode Highlights:
  1. The difference between a copyright and a trademark (and how to go about researching, filing, and protecting yourself).
  2. The grey area around the use of “free” images that could cost you hundreds of thousands of dollars.
  3. How to protect the work you’re paying to have created for you and make sure you have the ownership rights to it.
Why This Episode Is Awesome:

Rachel Brenke is an attorney with an MBA who survived cancer while raising five children. She is also the Founder of the Business Bites Podcast, has launched several successful brands, authored five books, and is Team USA athlete.

Most topics in this episode are going to be uncomfortable, but they’re critical so you need to pull up your big-girl britches.

No matter if you’re just starting out, have been in business for a while, or you think you’ve already got your legal bases covered, you need to listen to Rachel’s wisdom and expert advice in this episode.

How to Take Action:
  1. Download Rachel Brenke’s FREE Legal Checklist for Your Business
  2. Visit Rachel Brenke’s Website
  3. Check out Rachel Brenke’s Business Bites Podcast

Links Mentioned:

Rachel Brenke on Instagram

The United States Patent and Trademark Office’s Trademark Database

The United States Copyright Office’s Website

Episode 91: Saying Yes With Purpose: Setting Boundaries to Make Your Solopreneur Business Thrive – with Regan Walsh

 

Regan Walsh SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download Regan Walsh’s Guide: 3 Life-Changing Ways to Shift From Survival Mode to Purpose Mode

Episode Highlights:
  1. How this expert life coach designs her own life; including her strict rating system for deciding which opportunities to pursue.
  2. How Regan coaches her clients to take control and organize their life and business.
  3. Regan’s mission to give away a million dollars by the time she’s fifty.
Why This Episode Is Awesome:

Regan Walsh is a mother of two, speaker, and an NYU certified Life Coach whose gift is helping women get from a point of total survival mode to walking into their purpose.

She is a contributor to Forbes and the Harvard Business Review and has also been featured by Elite Daily, Bustle, FabFitFun, Smart Business, and more.

If you’re feeling overwhelmed and like you’re doing 1,000 different things without any of them actually moving forward towards your goals and purpose, this is one you won’t want to miss.

How to Take Action:
  1. Download Regan Walsh’s Guide: 3 Life-Changing Ways to Shift From Survival Mode to Purpose Mode
  2. Connect with Regan Walsh on Instagram, LinkedIn, Twitter, and Facebook.
  3. Visit Regan Walsh’s Website.

Links Mentioned:

The SweetLife Entrepreneur Podcast | Episode 02: Don’t Make Perfect the Enemy

Flying Horse Farms

Besa

Greg McKeowon’s Book | Essentialism: The Disciplined Pursuit of Less

Episode 89: How to Build Your Online Business & Design Your Life, by Launching a Signature Program or Offer, Part 2 – with April Beach

 

SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Check Out My Free Whiteboard Video Training: Components of a Signature Offer

Episode Highlights:
  1. A recap of what a signature offer is and why it’s important.
  2. A breakdown of seven key components of a signature offer.
  3. Some very important strategies in business modeling techniques you should be focusing on as you build your signature offer.
Why This Episode Is Awesome:

In last week’s episode, I explained what a signature offer is and why it’s so important for your business.

Today, I’m explaining the components and characteristics of what exactly makes an offer, product, retreat, service, etc your signature offer.

When designed properly, a signature offer can elevate your life-first business and provide the freedom you’ve always wanted.

How to Take Action:
  1. Watch My Free Whiteboard Video Training: Components of a Signature Offer
  2. Join the wait list for my upcoming program: Your Signature Offer
  3. Subscribe to the podcast using the links under the player on this page to make sure you don’t miss future business trainings.

Links Mentioned:

The SweetLife Entrepreneur Podcast | Episode #88: How to Build Your Online Business & Design Your Life, by Launching a Signature Program or Offer, Part 1 – with April Beach

Lifestyle Builders Podcast | Episode #65: Going Against the Status Quo in Lifestyle Entrepreneurship W/ April & Aaron Beach

Episode 88: How to Build Your Online Business & Design Your Life, by Launching a Signature Program or Offer, Part 1 – with April Beach

 

SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | Podcast Addict | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Access the Checklist: Prep to Launch Your Signature Offer

Episode Highlights:
  1. An explanation of exactly what a signature offer or program is.
  2. A breakdown of the two types of signature offers.
  3. Four reasons a signature offer may be right for your business.
Why This Episode Is Awesome:

It’s no secret the online space is crowded. There are millions of coaches, consultants, and service-based providers across hundreds of industries.

So, how do you stand out from the crowd?

If you’re in either phase two, three, or four of my SweetLife Entrepreneur System, it might be time for you to create a signature offer.

A signature offer can help you own your niche and set boundaries with your customers.

Don’t quite know what a signature offer is? Well, you’re about to.

How to Take Action:
  1. Access the checklist: Prep to Launch Your Signature Offer
  2. Join the wait list for my upcoming program: Your Signature Offer
  3. Subscribe to the podcast using the links under the player on this page to make sure you don’t miss part 2!

Links Mentioned:

The SweetLife Entrepreneur Podcast | Episode 00: Lifestyle Entrepreneur Manifesto

The SweetLife Entrepreneur Podcast | Episode 86: 3 Steps to Becoming Known This Year – with April Beach

The SweetLife Entrepreneur Podcast | Episode 87: Being Brave, Bold and Authentic to Connect with Your Tribe and Grow Your Online Business – with Amy Porterfield

The SweetLife Entrepreneur Podcast on Instagram

Episode 81: Grow Your Business through the Niche Tribe Model – with Stephen Warley

Take a free SweetLife Entrepreneur Self Assessment
Listen to the Podcast Here:

Are You Struggling to Build Your List or Following?

If the answer is yes, you might not have niched down enough in your business.

When you try to be everything to everyone, you end up helping no one.

Even though it might be scary, niching down when it comes to your target client or the products and services you offer, can sometimes be the best thing you can do for your business.

In This Episode:

Stephen Warley found himself a reluctant entrepreneur after being laid off in 2000.

Now, with over 18 years of entrepreneurial experience, Stephen can’t imagine working for anyone else and is driven to help others find work/life harmony by creating a niche tribe.

With only 50 leads for potential clients, Stephen was able to create a business that led him to generate over $600,000 in revenue in a single year; proving that you don’t need a giant list to make a significant amount of money.

In this episode you’ll learn:
  1. The four steps you need to go through to hone in on your niche tribe business model.
  2. Why having a niche tribe is so important and who it will benefit most.
  3. Multiple real-life examples of successful businesses utilizing the niche tribe model.

 

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Resources Mentioned:

Stephen Warley’s Website

Stephen Warley’s 12-Week Self Assessment

Stephen Warley’s Podcast | Life Skills That Matter

Stephen Warley’s Book | The Only Work Left: How to Manage Your Career as Working for Yourself Becomes the Norm

Racheal Cook’s Fired Up & Focused Challenge

 

Serious about growing your business? Get the podcast delivered to your inbox every Monday – Sign up here.

LOVE IT? Please leave us an iTunes review. Here’s how!

Episode 80: How to Choose the Best Business Model for Lifestyle Entrepreneur Family

 

Subscribe: iTunes | Google Podcasts | Podcast Addict | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download: April Beach’s Life-First Yearly Business Calendar

Episode Outcomes:
  1. Learn what a business model is.
  2. Discover the different types of business models that are available to you.
  3. Know the things you need to consider when choosing the right business model for your family.
Why This Episode Is Awesome:

My husband and I run four businesses while raising three boys and still manage to take two months off every summer.

How are we able to take summers off?

We’ve created the right business model for our life and family.

Being a lifestyle entrepreneur is about building a business that allows you to live.

What’s the point of working so incredibly hard to build a successful business, if you can’t enjoy the fruits of that success with your loved ones?

Choosing the right business model for your family is the key to balancing work, life, and family.

This episode is designed to help you make the right choices for your growing family and company.

How to Take Action:
  1. Download: April Beach’s Life-First Yearly Business Calendar
  2. Follow us on our new IG Channel @sweetlifepodcast 

Links Mentioned:

Join the SweetLife Launch Program

The SweetLife Entrepreneur Podcast | Episode #46: The Template to Design Your Year for Profit, Family, Impact & Travel

The SweetLife Entrepreneur Podcast | Episode #65: Doing Things That Don’t Scale – with John Lee Dumas

Amy Porterfield’s Website

Amy Porterfield’s Podcast: Online Marketing Made Easy

James Wedmore’s Website

Pat Flynn’s Website

Episode 58: How To Build A Life-First Business

Take a free SweetLife Entrepreneur Self Assessment
Listen to the Podcast Here:

Are You Truly Creating A Life-First Business?

There are a lot of misconceptions about what a lifestyle entrepreneur is.

We don’t all want to drive our convertible Ferrari’s to the airport where a private jet is waiting to whisk off us to our own private island.

I mean, don’t get me wrong, I certainly complain if that were to actually happen, but that’s not even close to the reason I created my life-first business and I’m guessing you agree.

Your business is about your dreams. It’s up to you to figure out what those dreams really are and then design your business around them.

In This Episode:

It’s a pretty safe bet the vast majority of entrepreneurs prefer to have a business that allows them to spend time with their families, live their passions, and fulfill their purpose.

If the same is true for you, it’s never too early to begin designing your business around those things.

That’s why I’m discussing some things you’ll need to think about during that design process.

Why You Can Expect:

In this episode, I provide four strategies that will help you build a life-first business that truly meets your needs.

Want to find out if you’re a “thinker” or a “doer” and see how you compare to other entrepreneurs? Take the quiz!

SweetLife Entrepreneur Podcast April Beach

Don’t forget to download the free profit math worksheet!

SweetLife Entrepreneur Podcast April Beach


Serious about growing your business? Get the podcast to your inbox every Monday – Sign up here. 

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Resources Mentioned:

Thomas Oppong’s Article: The Overthinker’s Guide to Taking Action

LOVE IT? Please leave us an iTunes review. Here’s how! 

Episode 45: 4 Strategies to Build a Profitable Business Around Your Family

Take a free SweetLife Entrepreneur Self Assessment
Listen to the Podcast Here:

Are struggling with figuring out how to make your business work around your family life instead of the other way around?

If so, I want to help you fix that immediately!

Entrepreneurship by design means creating a business that allows you to live your ideal lifestyle instead of keeping you from it.

Why You Should Tune In

It’s not uncommon for entrepreneurs to start a business thinking it will lead to more time with their families only to realize they’re spending more time working and less time with the ones they love.

Making a few simple, but critical, changes in your business can help completely turn things around so you never have to miss another moment with your family.

What Can You Expect?

In this episode, I explain four key strategies that will help you build a profitable business around your family; including how to avoid the number one mistake new entrepreneurs make.

Want to dive in now? Click here to download your free Entrepreneurship by Design Guide:

“Entrepreneurship by Design Guide

Entrepreneurship by Design Download


Serious about growing your business? Get the podcast to your inbox every Monday – Sign up here. 

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Resources Mentioned:

 

SweetLife Entrepreneur Podcast | Episode 01: Entrepreneurship by Design

SweetLife Entrepreneur Podcast | Episode 06: Create & Dominate Your Block Calendar

SweetLife Entrepreneur Podcast | Episode 44: What You Should Know Now – To Kick Ass in Your Business Next Year

SweetLife Entrepreneur Self Assessment

 

LOVE IT? Please leave us an iTunes review. Here’s how! 

Episode 43: 3 Ways To Join The $243 Billion Knowledge Commerce Movement

 Take a free SweetLife Entrepreneur Self Assessment
Listen to the Podcast Here:

Are You Taking Advantage of the Knowledge Commerce Movement?

Do you know what knowledge commerce is? If not, I’ve got you covered.

Knowledge commerce is the future of online business and the key to a 20-hour work week.

Why You Should Tune In

Your knowledge is valuable and people will pay you for it. Taking advantage of the options in the #knowledgecommerce industry will allow you to generate additional sources of revenue for your business without interrupting your primary revenue source.

Being able to do this allows you to grow and scale your business while generating passive forms of revenue which can, in turn, deliver the quality of life you’re looking for.

What Can You Expect?

In this episode, I explain exactly what knowledge commerce is and provide you with three new business model ideas to help you cash in on the knowledge commerce movement, without interrupting your main revenue source.

Want to dive in now? Click here to instantly access my micro-masterclass:

“Successfully Layout Your First Online Course In One Day”


Serious about growing your business? Get the podcast to your inbox every Monday – Sign up here. 

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Resources Mentioned:

 

Knowledge Commerce: What It Is & How to Sell Your Knowledge Online

 

 

LOVE IT? Please leave us an iTunes review. Here’s how! 

Episode 37: Building A Profitable Creative Business – With Jeff Goins

 Take a free SweetLife Entrepreneur Self Assessment
Listen to the Podcast Here:

Can You Make Real Money From Your Creative Endeavors? You Bet!

Jeff Goins is a husband, father of two, best-selling author of five books, including Real Artists Don’t Starve, and currently helps aspiring writers hone their craft and find their tribe.

Not only do I love Jeff’s work but he also shares the opinion that your business should be there to support your life and not the other way around.

Why You Should Tune In?

Jeff started a blog, learned how to monetize it, and created online course before they became the popular thing to do.

Because of this experience, he’s able to provide advice today that will help you finally get started with your business.

One of my favorite gems from this episode: “Clarity comes with action. We act our way into clarity.”

What Can You Expect?

In this special episode, you’re going to hear how Jeff took his creative ideas and put them out into the world, different ways he tested what his audience wanted to hear from him, what he does professionally to help other writers get started, and how he’s modeling his business around his family life.


Join us for The Gathering:

Weekly LIVE Coaching and Connection on my Facebook Page to extend the Podcast episode and bring it into your real life!

Thursdays 12:30 Pacific Time 


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Resources Mentioned:

SweetLife Entrepreneur Podcast | Episode 00: Lifestyle Entrepreneur Manifesto

SweetLife Entrepreneur Podcast | Episode 22: Book Reveal: Real Artists Don’t Starve by Jeff Goins

SweetLife Entrepreneur Podcast | Episode 04: The SweetLife Entrepreneur System

Jeff Goins’ Website

Jeff Goins’ Podcast: The Portfolio Life

Jeff Goins’ Book: Real Artists Don’t Starve

Jeff Goins’ Tribe Writers Course

Jeff Goins’ Tribe Conference

Jeff Goins’ Writers Roadmap

Stephen King’s Memoir: On Writing: A Memoir of the Craft

LOVE IT? Please leave us an iTunes review. Here’s how! 

Episode 35: Startup Wisdom – Why Launching Your Business Isn’t Enough

 Take a free SweetLife Entrepreneur Self Assessment
Listen to the Podcast Here:

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If You Launch It, Will They Come?

In this week’s episode, I’m building on the topics of the previous two episodes and diving into some start-up lessons you deserve to know but that few people will ever tell you.

Why You Should Tune In?

Not understanding how a business launch truly works can lead you to believe you’re doing something wrong or that your launched has failed when it really hasn’t.

A launch is a rite of passage to creative freedom.

Once you understand this, and the other secrets I’m sharing in today’s episode, you’ll be able to confidently launch your business and be off to a much better start than most other entrepreneurs.

What Can You Expect?

I’m diving into three specific start-up lessons you need know before launching your business so it can be the most successful launch possible.

Access Your Online Business Roadmap & Self Assessment

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Resources Mentioned:

 

My SweetLife Project: SweetLife Entrepreneur Self Assessment

SweetLife Entrepreneur Podcast | Episode 00: Lifestyle Entrepreneur Manifesto

SweetLife Entrepreneur Podcast | Episode 33: How to Choose The Best Business Trainings & Courses For You

 

LOVE IT? Please leave us an iTunes review. Here’s how! 

Episode 26: How to Grow Your Business & Renew Yourself (While On Vacation)

 Listen to the Podcast Here:

Want to grow your business while you’re on vacation?

In last week’s episode, I talked about how to prepare your business for when you go on vacation. This week, I’m diving into how you can grow both yourself and your business while you’re on vacation.

Yes! You can actually grow your business while you’re on the beach.

Why is this important for your business?

It’s absolutely critical for entrepreneurs, especially coaches and consultants, to take a break from their business at healthy intervals. You give so much of your mental, physical, and spiritual energy to your clients; you need to be able to fill your stores back up from time to time in order to provide the best service.

What can you expect? 

In today’s episode, I’m providing you with some practical, yet powerful, strategies for how you can not only grow yourself but also grow your business while on vacation.

Thank you for sharing this with your friends! I really appreciate it! 

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Join me in my private FB community where I host weekly LIVE business chat sessions.


Resources Mentioned:

SweetLife Entrepreneur Podcast | Episode 25: 5 Steps to Prepare Your Business for Vacation

LOVE IT? Please leave us an iTunes review. Here’s how! 

Episode 21: Working from Home: Summer Success Strategies

 Listen to the Podcast Here:

It’s summer! Time for sun, fun, vacations, and … work?

Now that it’s unofficially summer, it’s time to talk about how this season can have a major impact on your business if you work from home; especially if you have children who are going to be home a lot more than usual over the coming months.

Why is this important for your business?

The summer season accounts for about 25% of the year so allowing all the extra distractions to slow you down can cause you to fall considerably behind in your business.

What can you expect? 

The key to summer success is not trying to do everything. So, in this week’s episode, I break down some of the more common pitfalls that can derail your summer progress and provide you with three simple summer success strategies to avoid them.

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Resources Mentioned:

SweetLife Entrepreneur Podcast | Episode 06: Create & Dominate Your Block Calendar

The Rise of Superman: Decoding the Science of Ultimate Human Performance by Steven Kotler

Seeking Sitters

 

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Episode 15: How to Write Your Business & Life Story

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How would you describe your life up to this point?

Have you been intentionally living each day in a way that ensures you’ll have the future you desire? Have you been following along with someone else’s plan without stopping to think if it’s what you really want? Have you been just going through the motions of life and letting years pass you by?

What we’re talking about today:

In this SweetLife Podcast episode, we’re addressing all of these scenarios by talking about intentionally writing a story for your life, and how to build your business to get the life you really want.

What can you expect from this episode?

As wonderful as it sounds, you can’t base your future solely on your passions. You need to be strategic.

Today, I’m providing specific strategies for how to write your story and how you can take actions today based on that story.

If you need a little more guidance, download the “How To Write Your Story: Links, Tips, and Resources” sheet I created for you!

Why is this important for your business?

Intentionally writing the story for your life and business, is important because intentional actions create results. When you know what you want your future to look like, you can reverse engineer it to give you the life of your dreams.

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Resources Mentioned:

SweetLife Entrepreneur Podcast | Episode 00: Lifestyle Entrepreneur Manifesto

SweetLife Entrepreneur Podcast | Episode 01: Entrepreneurship by Design

Lisa Nichols: Motivating the Masses

Entrepreneurship By Design Guide

 

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Episode 06: Create & Dominate Your Block Calendar

Why is this important for your business?

If you find yourself feeling fragmented in the name of multitasking, and inevitably not making much progress in your business, download the Block Calendar Cheat Sheet and take a listen to this episode.

Listen to the Podcast Training Now:

 What we’re talking about today:

In today’s episode, I’m talking about block calendars. They’re used to block off times in your week for focused work and they are one of the most effective tools you can have in your productivity toolkit.

Block calendars allow you to focus your time and energy on one thing at a time, help you say no to “shiny object syndrome,” and enable you to rebound more quickly if you do become distracted.

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What can you expect from this training?

I break down exactly what a block calendar is, what some of the typical “blocks” are, and provide tips for how to handle the items that come up throughout that day that don’t fit into your current block.

Using a block calendar will help you take massive action and increase your productivity in ways that will help you see immediate results.


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Resources Mentioned:

SweetLife Entrepreneur Podcast | Episode 04: The SweetLife Entrepreneur System

SweetLife Entrepreneur Podcast | Episode 05: Become More Productive Right Now

Block Calendar Video

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Episode 04: The SweetLife Entrepreneur System

What we’re talking about today:

In today’s episode, we’re going to be talking about the SweetLife Entrepreneur System™. The system is a roadmap consisting of five phases that will help you create your SweetLife Project™ (aka: your business life plan) and take your business from idea to impact.

This episode is especially important because I’m going to be categorizing all future episodes based on what phase of the SweetLife System™ they’re applicable to. This will help you stay focused and only listen to business trainings that apply to where you are in business right now!

Take the self-assessment and find out what SweetLife Entrepreneur Phase you’re currently in.

What can you expect from this training?

I use the SweetLife System™ when working with my private clients and now I’m sharing this system with you. By the end of this episode, you’ll have a better understanding of what phase your currently in and the knowledge to spring forward into the next one.

Listen to the Podcast

Why is this important for your business?

In order to move forward in your business, you first must understand where you currently are.  Finding your location in the SweetLife Entrepreneur System™ gives you clarity and streamline productivity.

The SweetLife Entrepreneur System™ will also help you understand what the future of your business can look like, and the Phases to get you there.

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Have more questions? Join me in my private FB community where I host weekly LIVE business chat sessions!


Resources Mentioned:

Self-Assesment

SweetLife Entrepreneur Podcast | Episode 03: Your 8 Step Business Launch Plan

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Episode 03: Your 8 Step Launch Plan

What we’re talking about today:

As a business coach who currently has two businesses, I realize starting one can be incredibly daunting. That’s why I’ve made episode 03 about this very topic.

In today’s episode, I break down an 8 step launch plan, and provide multiple resources, to help you push past the confusion and get your business launched!

I discuss each step, in the order they should be completed, and make it simplified so you can stop feeling overwhelmed.

What can you expect from this training?

After listening to this training, and downloading the 8 Step Launch Plan Checklist below, you’ll have the ability to know exactly where you are in the launch process and the knowledge to know exactly what you need to do today to get your business up and running in no time.

Listen to the Podcast

Why is this important for your business?

So many people with the potential to become great coaches or consultants never get their businesses launched because they get distracted and lost in the process of figuring out how to get started.

This will not be you!

Having a clear launch plan is incredibly helpful, and I would even say critical, to successfully launching and growing your business.

Download your Guide


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Resources Mentioned:

Brand Revelation Podcast

How a Block Calendar Saved My Ass

The ONE Thing: The Surprising Simple Truth Behind Extraordinary Results by Gary Keller

SweetLife Entrepreneur Podcast | Episode 01: Entrepreneurship by Design

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Episode 01: Entrepreneurship by Design

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Yay!

In this first official episode of the SweetLife Entrepreneur Podcast, we’re talking about *Entrepreneurship by Design™. This is such an important topic that it’s actually one of the first things I teach to my private clients.

Entrepreneurship by Design™ = building a business around the life you want to live.

It’s working to live… not living to work. In this episode I teach you how to start doing this!

The great thing about Entrepreneurship by Design™ is that it can be effective even if you’ve already launched your business.

So, download your free Entrepreneurship by Design™ Business Guide and get ready to take charge of your business, and more importantly, your life!

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Why is this important for your business?

If I hadn’t been vetoed, this show would’ve actually been called the “No Regrets Podcast” because that is exactly how I strive to live my life.

When I’m nearing the end of my life, I want to look back and be proud, thankful and not filled with regrets.

What about you? 

Focusing on Entrepreneurship by Design™ will help you create and run a business that allows you to live a life with fulfillment, no regrets and so you can look back on your life and be proud of how you spent your years.

What can you expect from this training?

The training and resources in today’s episode include strategic questions to help you get a clear understanding of just what your perfect day looks like, how/when/where you’ll conduct business, and whether or not the decisions you make are walking you down a road that leads to your ideal life.

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Resources Mentioned:

Lewis Howes’ School of Greatness (Book)

SweetLife Entrepreneur Facebook Community

*Entrepreneurship by Design™ is a signature business program of AprilBeach.com

 

Episode 00: Lifestyle Entrepreneur Manifesto

Welcome!

If you’re intentionally building a business around time freedom, travel freedom, the people you love, and the fire within you that needs to create, inspire, and make the impact you’re called to make this is likely to become your new favorite podcast.

Listen now

I’m April Beach and my purpose and calling for the past 16 years has been to make a difference by helping you achieve your purpose and business calling. In this introductory episode, I explain more about who I am, why I’m qualified to be giving you business advice, what I’ll be talking about, and just who this podcast is for.

If you’re a coach, consultant, or service provider who wants to build a business centered around purpose before profit and family, please subscribe to this podcast, because it will become your go-to resource.

Please also join me and hundreds of other quality of life-preneurs in the SweetLife Insiders. I’d love to support you.


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