Episode 179: Email Marketing Software Every Company Should Have – with April Beach

SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Episode Bonuses:

Join April’s group business coaching program

Who This Episode is Great For:

This episode is for business owners struggling to understand how to use email marketing, when to use email marketing and why to use email marketing.  This is a SweetLife Business Foundations show and we’re covering important foundations every business should have when it comes to growth.

Summary:

Many businesses are not using email marketing correctly. Regardless if your business is local or online, email marketing is a must. If you are struggling to understand how to use email marketing to connect with your clients, increase your sales, and the difference between email marketing options this show is for you. You’ll know the difference between email managers and clearly understand your software needs to move forward. 

Highlights:

  1. The difference between your business email and your email marketing manager
  2. Business email set up and use
  3. Marketing email set up and use 

Resources Mentioned:


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Full Show Transcript:

<inaudible> You’re listening to the sweet life entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator, a probate. Hi, you guys. And welcome to episode 179 of the sweet life business podcast. I’m April beach, your host Development mentor, and strategist. And today it’s just me and you today.
We’re diving into what I would call a sweet life business foundation show. And I’m going to tell you the background as to why I chose to deliver this training. I can actually share with you why this training was important to deliver in just a second, but before we get started, let’s make sure you are in the right place. Today’s show is for business owners that are struggling to understand how to use email marketing,
when to use email marketing and why you should even be using email marketing at all. Now, this isn’t something that is only for new businesses. As a matter of fact, our company helps more established companies that have been around forever, but just haven’t really caught up to how you can grow your business through email marketing and online business development, yet more than anybody else with this problem,
there are more established businesses in the marketplace today, both in person and local businesses and online businesses that are either not using email marketing at all or using it totally incorrectly. So in this show, we’re going to make sure you know how to use email marketing correctly. So regardless of your local or online email marketing is a must and you’re going to fully see and understand that by the end of this episode,
if you’re struggling to understand how to use email marketing, to connect with your clients, increase your sales, and the difference between all the different kinds of email marketing you can do, then this show is for you. And at the end of this show, you’re going to know the difference between your business email and an email marketing manager. You’re going to know how to set up your business email and what to use that email option four.
And you’re going to know how to set up your business, email marketing manager and when, and how to use that option to grow your business. So we’re covering a lot today, but this is a foundational training. It doesn’t mean your businesses has to be new. Like I said, this could be for established businesses and actually more often, that is the case of the companies that are coming to us that need email marketing in place.
So what really actually made me decide that this was an important episode to do because frankly, having my sleeves rolled up in business for so long, sometimes these foundational trainings, they’re just kind of the back of my hand, just like, I’m sure you’re so close to your area of expertise, those basic questions. Sometimes you overlook because you know them so well.
You just automatically think that everybody else knows and understands them. And so here’s a little background story. I was teaching a group masterclass of businesses that I consult internationally yesterday. And during this class we had open questions and answers and one person asked a question. It was a very basic question about email marketing and really the whole rest of this business group coaching session turned this pivot to be all about email setup,
email marketing managers, and a lot of things that people were struggling with with it wasn’t necessarily the content that I had planned to teach as far as business development strategy, but it made me realize how important this topic is and how many companies are missing it. And then in my private Facebook group, this testimony from yesterday’s training came along and I’m just going to read it to you.
This is from a client of mine. I’m not going to mention her name, but if this testimony resonates with you, if you want to feel this way, then this podcast is definitely a good episode for you to stay tuned into. So this is what my client posted. She said for many years, one of the things that held me back, or to be brutally honest,
shut me down entirely is tech and the daunting tasks of building a landing page and opt in whatever hiring someone is not an option for me. And I prefer to learn it just now, as soon as I got off this group training call, I signed up for the software that I’m going to tell you in today’s episode, I was just blown away after watching the tutorial and how to create a simple opt in and how to connect my email responses,
et cetera, after so long filling step, this process brought tears to my eyes and I finally broke through, excuse the tears, but I’m so happy and I feel so much better now. So that was a testimony from one of my clients based on the business coaching session we had yesterday about this topic. And it really had me thinking that this is an important topic,
and I apologize to you as it foundational and advanced business training podcast. If I have skipped over this, I know we recreated a lot of episodes in the beginning. I think episodes number 12, 13, and 14 were all about how to set up your email marketing manager and what is a list and how to use this. But it’s episode number 179.
So years later, I haven’t covered this in a long time. And for that, please forgive me. And I apologize and let’s go ahead and dive into today’s training. All the show notes, all the resources I’m going to share with you can be found by visiting Sweetlife podcast.com forward slash one seven, nine<inaudible>. Okay. First things first, there are two types of email platforms that you should have for your business.
You should have your personal business email, and you should have a separate email marketing manager, totally separate from each other. They are not the same thing. And I think this is where some of the confusion comes in. So let me break down the difference. The personal business email is something. For example, like mine is april@sweetlifeco.com. That’s my personal business email.
It’s where I email people. One-on-one maybe I might send an email to copy and CC some people at the most five, that would actually be a very large group to send a very personal email to my email marketing manager is the software that it holds my list of leads, clients and partners in my email marketing manager is the one that sends out weekly. Sometimes biweekly broadcast to everybody on my list.
I cannot do that nor do I want to do that from my personal business email, that needs to be done separately through eight email marketing manager. So that is a very basic foundational difference. And I was shocked again on this training yesterday and really overlooked how many businesses didn’t understand the difference between those foundations. So let’s go ahead and dive a little bit deeper into each one.
So your business email, this is for sure. Number one, rule number one has to be, and I don’t care if I’m not supposed to say has to be on the show. You guys know me. I’m always going to just lay it out there. The way it is. It has to be at your domain name. It can be cindy@theworld.com.
It can be april@sweetlifepodcast.com. It is never going to be april@gmail.com. You should never for professional branding purposes, have your business email, not in end in your custom URL domain. If you take nothing away from this show, except for this one thing, I want you to run as fast as you can. And I want you to customize your email so that it is your first name at your URL at your company domain name,
no matter what, please do not send anybody in email from podcast@gmaildotcomoryourbusinessnameburstatyahoo.com. It is incredibly unprofessional and it will immediately disqualify you. And frankly, it’ll make your brand look like shit. And so I don’t want that to happen to you. That’s why you’re here. And so it’s my job to tell you to fix that first. Now let’s talk about how to fix that.
We recommend as a company using G suite Gmail for business, there are a lot of different options out there that you can use. G suite does cost right now. Currently I think I pay $5 per month per customer email that I have, but it’s really important because accessing G suite as a business owner allows me to do a couple of things. Number one,
it allows me to accomplish that professional email that I want and need to have for my brand. So again, mine, and you’re welcome to shoot me an email. If you want. Mine is april@sweetlifeco.com, but then I also am able to create custom email addresses for my team. So I have my assistant, I have my editor, I have my marketing manager.
I have my podcast, guest relations person. They all have their own separate email addresses. And all of them are@sweetlifeco.com. It has the same ending having a G suite account enables me to do that. Now I’ve put some links in the show notes for you. You can go and create your own G suite business email right now for five bucks in email address.
And it will customize your email for you. G suite will also give you access to tons of other software options like spreadsheets and different advanced business bundle options that are really important to have to grow your company and to manage your communications. So we love G suite and no I’m not making any money. I’m telling you to go there. I’m telling you to go there cause it’s easy and it’s cheap and it’ll make you look good.
The second thing I want you to know about this business email is this is where, like I said, previously, you email people one-to-one. So if I’m going to shoot an email over to my business partners at this other company, it’s coming from me personally, and it’s coming out of my G suite business email. Here is a tip. As you’re setting this up,
I want you to do a couple of things. Number one, I want you to customize your signature line within this email, in my signature line, under my personal email, I have my logo. I have links to where people can listen to the podcast. I have my title and I have some other quick action things like my phone number is in there as well.
This isn’t something that I’m just going to email everybody in the world, but these specific people, I want them to know how to get in touch with me. Hence sending them a direct personal email. These are people I want to work with people whose business I want to have and people I want to help and serve and support. So it’s important that they know how to connect with me.
And I make sure that my signature is set up. So every single email I send, whether it’s from my mobile phone or whether it’s from my desktop or my iPad is all looking really spiffy and professional and giving people what they want and need from me now, really super expert tip, if you are just a solo entrepreneur. So if there’s only one of you and you don’t want to manage all the emails yourself in your personal email inbox,
then I actually recommend you create two different emails. And one of them could be your first name at your company URL. And the second one is something like hello or support or info or help or welcome, create a separate catch, all email for all of those other emails that are going to be inbound emails. But frankly, they’re just, you’re not really sure you want to give those inbound emails access to your personal business inbox.
So that means you would connect two separate business emails, one for you personally. And one is a catchall for all the other inquiries, and you should still have that. If you have a team in our company, we have a catchall email. We have hello, it’s Sweetlife co.com. And then we have very specific email addresses for different functions in different divisions within our business.
Like I said, for example, podcast@sweetlifeco.com is where people pitch us to be a guest on this show. I want those emails only landing in one inbox because frankly, I personally hate reading emails. I would rather do anything else all day long than sit in my inbox. So we actually create many different emails. So when I’m looking for something specific, I don’t have to dig it all out of one whole email.
I can go just to the podcast@sweetlifecode.com, email inbox, and find exactly what I’m looking for as an example. So that is the first kind of business email that every single business should have out the gate. Like I said, don’t be that person that has an at Gmail or at Yahoo or heaven forbid had AOL. If you have an at AOL, indeed,
then you haven’t listened to any of these podcast episodes. And I just don’t even know what to say to you at this point in time. But I actually did get an email from somebody that was at AOL and I’m not even sure how technically that is even possible anymore, but I did receive one a couple of months ago. All right. So that is the first type of business email manager you need.
You’re just going to use it to email people one on one, and to receive inbound emails. The second type of email manager you should have is what I call an email marketing manager. An email marketing manager is what manages your outbound communications with either your entire list of leads. So all of the people in your database, or with only a certain section or a certain subset of people on your list.
So an example of this is let’s just go back to that same case study. I shared about my international group of entrepreneurs that I coach on Mondays. I want to, for example, send them an email saying, Hey, don’t forget, meet me for a group coaching session register here. I am not sitting down to write individually emails to go out to each one of those people.
No, I’m writing one email and I’m sending it to only the people who are in that group business mastermind. So my email marketing manager is capable of segmenting, who I want those emails to go to and managing the outbound emails for me, my personal business, Gmail, number one at a one at doing that. Number two. If I did that out of my personal business,
Gmail, I would probably be flagged for spam email marketing managers are strategically developed so that they are compliant and you are not spamming people. That’s why it’s incredibly important to have one. As we talked about here, a lot on the show, we’re always talking about grow your list, grow your list. And frankly, I realized that there are many of you guys that don’t even know what the hell that means.
That’s fine. And don’t, let’s talk about that as it relates to email marketing manager. So your list is a list of names and email addresses that are either leads for your business partners, for your business clients, for your business, or they fall into another miscellaneous category. But where do you grow your list? Where do you collect this database? In a lot of companies,
we call this a CRM. It’s a client relationship management software, but there are so many businesses that don’t need a full fledged CRM. A lot of CRMs managed billing and communications back and forth and workflows and all of these bells and whistles that frankly, most businesses don’t meet. So that’s when we scale back from a full fledged CRM, and you only need an email marketing manager to manage your list,
segment your list, and continue to collect names and email addresses to add to your list. That’s what an email marketing manager does. And in this particular episode, we aren’t talking about the marketing side of how to gather those names, how to increase the leads to land on this list. I’m simply talking about the software and where to put this content, where to put this information in your client database.
So now let’s chat a little bit deeper about what else your email marketing manager can and will do for you. That’s incredibly important. And you must have, again, doesn’t matter if you are a local business, if you’re a brick and mortar business, if you’re an online business, you need to be using email marketing in order to grow and connect with your audience.
Because here is the goal. Here is the magic. An email marketing manager also utilizes artificial intelligence. So we utilize AI in the form of automation to connect, connecting, communicate with the people in your database automatically without you having to be there sitting down at your little iPad when you would rather be at the beach or wherever and typing out emails, having an email marketing manager sets up automation.
So what we mean by that is when somebody clicks a certain place on your website, or when somebody clicks a link in one of the outbound emails that you send a correct email marketing software will identify that they’ve clicked a certain link or taken a certain action, and it will do a number of things. It could either add a tag to that individual person letting you know that that person is interested in the certain link or whatever it was that they clicked on.
It will send that person an automatic email saying, Hey, we just noticed that you visited our scheduling page, but maybe you didn’t actually schedule with us. How can we help you get on our calendar so that we can serve you better? These are the crazy, amazing things that only an email marketing manager can do for you, that you can’t do yourself.
At least after a certain point, if you ever want to grow a profitable business, you are way too busy serving your clients and dreaming up awesome things. And not some ways to grow your business, connecting with partners out there, shaking hands and kissing babies. You’re not going to be sitting in there typing these damn emails, one for one. And it’s really important that you’re utilizing the software that we have available to us as business owners,
to create automation, which is going to build a deeper relationship with your clients. It’s preprogrammed. It utilizes artificial intelligence and you aren’t even there, but they feel like just send them a personal email. That is not something that your individual business email through G suite is capable of doing. So to summarize today, we talked about two different email marketing platforms that every business needs.
We talked about the fact that you need your personal business email in it’s your name or whatever word you can do, your first name and you know, like your first initial or whatever combination you want to do at your custom business domain or URL. And then we talked about having a separate email marketing manager that manages your database. It’s not a full fledged client relationship management software.
So you’re not diving into investing thousands of dollars sometimes into something like Salesforce, or even hundreds of dollars a month into something like 17 hats or even cheaper dub Sato. There are so many different software out there that they’re incredible. And if you were my client and we sat here face to face and I heard your business and what you need, I might actually recommend that.
But on today’s show, we’re just talking about basic email marketing in the that you can leverage it right now and you should be leveraging it right now without even having all the bells and whistles in your business. And the number one email marketing manager that we currently are turning our clients to granted. This could change a year from now. So don’t come hunt me down if I’ve found a better one.
But as of right now, the best email marketing manager that we have, that we love to recommend that super easy to use is called convert kit. We also have numerous clients that use active campaign and Ontraport. And I’m going to go ahead and put links to all of these in the show notes with free trials for you. And there are numerous different email marketing platforms that many of our clients use.
A lot of our clients love MailChimp. We, and I’ll keep it honest here on the show. We do not believe MailChimp is a good option for new businesses. It’s actually confusing for more, most businesses that we find based on the way that they have engineered the growth of their platform. So it’s just, isn’t a manager that we recommend currently, but I’m going to go ahead input all of the links.
Like I said, in the show notes for today’s show, I hope this helped clarify some business foundations. Again, I don’t care if you’re a new business and established business. I don’t care if you are a local business or a restaurant or a salon or a spa or a hotel. I don’t care if you’re a marketing manager or a speaker or an author,
you should be utilizing email marketing to connect with your audience, both from a personal business side and from an outbound route marketing and messaging through an email marketing manager. And I hope this show cleared up any confusion that you might have had about this, just like it did for my client and many on yesterday’s business development call. And if you have any questions about this at all,
you want to jam on email marketing managers, or maybe this actually opened up a whole entire bucket of new questions for you over and connect with me in my free Facebook community and tagged me in any questions you have. I’m always in there supporting businesses it’s totally free, and you can join that community by going to sweet life community.com and all of the show notes that I mentioned can be found by visiting Sweetlife podcast.com
forward slash one seven nine. Alright, have an awesome week. I’ll talk to you.

Episode 163: Should Events Be Part Of Your Business Offering? – with April Beach and Jenn Murray

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Who This Episode is Great For:

  1. Entrepreneurs who are intimidated by the idea of hosting events
  2. Entrepreneurs who are considering offering events
  3. Entrepreneurs who have never considered hosting events before
  4. Those ready to scale with an established business

Show Highlights:

  • Four event-hosting myths and a breakdown of the truth
  • How much notice you should give your audience about your events so they have time to plan
  • The two things I was nervous to do during my own events that really paid off

About the Guest:

Jenn Murray is an Event Planner who helps online entrepreneurs plan in-person events (such as workshops, retreats, masterminds, and conferences) that meet their business goals and cultivate long-term relationships. Her clients range from entrepreneurs who are just branching out into events to those with 6-figure businesses.
 
Entrepreneurs come to Jenn wanting to: take their event from idea to reality; cultivate authentic, vital connections with their attendees; execute an event that’s aligned with their unique brand and messaging; and add events to their long-term business model in a profitable way.

Take Action with Episode Bonuses:

Download Jenn’s FREE PDF | This Super Secret Hack Will Greatly Simplify Your Event Planning Process (Scroll to the bottom of the page.)

Take a screenshot of this episode, share it on Instagram and tag myself (@sweetlife_entrepreneur) and Jenn (@relate.escape)

Download Jenn’s free “Super Secret Hack” to jumpstart your event planning with clarity, focus, and a lot less stress!

Resources Mentioned:

Jenn Murray’s Website Jenn Murray on Facebook Jenn Murray on LinkedIn

Join SweetLife Launch™ – 90 Day Business Launch Mentorship

Events for Entrepreneurs: The Podcast

 

you’re listening to the sweet life entrepreneur podcast Simplified strategies to grow your service business and launch a life you love faster with business, mental and entrepreneur activator a probe Age Hey, guys, Thanks for being here and tuning into the show. I’m April Beach and I’m glad to be talking to you today we are at episode number 163 and you are listening to the Sweet Life Entrepreneur A podcast now, also on Pandora. I always forget to announce that to you guys. I’m super excited that we’re part of the Pandora family of podcast.
We’ve actually been there for at least six months. And, um, I want to make sure that, you know, if you’re a Pandora listener, you can also catch the show on Pandora. Today we’re driving into talking about events to connect deeper with your audience in to grow your business. But before we do that, let me go ahead and take care of a few little reminders that actually make me so excited to Dio. The first thing is I want to give a shout out to our listener of the week,
Laurie Evans, wherever you are. Thank you. So much for leaving this review on Apple. And this is what Laurie says about this show. It’s just what I was looking for. I’m a long time podcast listener, but honestly, a little burned out. A metal new level in my business, in the usual podcasts are not cutting it. I’ve been on the search for podcast that actually bring value and push me to step it up to the next level. The sweet life entrepreneur podcast, is it?
I’m obsessed. So, Laurie, wherever you are, thank you so much for being a listener. Thank you for your review. I would love to promote your business and so hit me up on Instagram over at sweet Life. Entrepreneur, send me a message and just say, Hey, Abra, I’m Laurie. And, um, we’ll make sure to share your business out with our followers. Okay, Next item of quote unquote actual business, which is exciting, is sweet. Life launches open. Sweet life Launch is my signature business launch development and mentorship program.
And it is a place for you to be if you are ready to stop guessing and to know exactly what to do, tow, launch and grow your business with support access to my business, launch training’s courses, programs and private coaching and feedback on your work every single month directly from me. Sweet left launches only open a couple of times a year. So if you are ready for this level of business launch planning, support, training and commitment, now’s the time to join in there because it’s closing in the next.
See, you’re looking at my calendar right now. You guys have about six more days to join Sweet Life Launch. If you’re listening to this riel time, you conclude cruise over to sweet life launch dot com and make sure that you get in there. All right. Today’s episode is for those of you guys who are intimidated about the idea of hosting events. You have considered events in the past but don’t really know how they fit into your business. And today show is also for you guys who are in phase 34 or five of my lifestyle Entrepreneur Road map.
My lifestyle Entrepreneur Road map gives you the five phases to design, launch and scale your business for lifestyle freedom. If you don’t know where you are, you can find a short assessment within the show notes of this episode, along with all of the other links that we’re gonna mention in this episode simply by visiting suite life. Podcast dot com forward slash 163 Okay, before we jump into the show, I want to share a really quick little story with you. If you’re hesitant to host events in your business,
you are not alone. Before I hosted my first events, I was super nervous. He wise. I’m not, naturally an event planner and not a cook. I don’t think of the order ves And you know I’m not somebody who naturally gets really excited about, like the goody bags and those things. It’s just not me. Before I hosted my first event, I was really nervous that people would regret being there now. Granted, I did everything, and I got help to make sure that any expectations we’re not only met that we went over the top in this first event,
but I was still still super scared because that is not my gifting. But I stepped out on the limb and did it anyway, and I want you to know that this is what happened. Instead of people saying Oh, you know, maybe something here might be a little missing or this isn’t what we expected. People thanked me. They think me for giving them an opportunity to work with me in person for giving them an opportunity to connect with other women who they can develop really deep relationships with. So they don’t feel alone and they can support each other.
And I even had people bring me gifts and son me. Thank you, cards. So it is totally different than what I thought it was gonna be. I was super nervous that people were gonna be sad or disappointed that, you know, they bought a plane ticket to fly to my event, and instead they were so grateful. But they were grateful because it was such a raw, authentic opportunity for them to grow their business and grow personally at the same time. That’s what events do. And that’s what we’re talking about on today’s show.
So let me go ahead and give a quick intro to our special guests. Today, Jen Murray is an event planner who helps online entrepreneurs plan in person events such as workshops, retreats, masterminds and conferences that meet their business goals. and cultivate long term relationships. Her clients range from entrepreneurs were just branching out into events and those with six plus figure businesses. So I’m happy to have Jen on the show today. All right, you guys, welcome back to another episode, and Jen is here to help us and help you realize that you might be listening to some lies.
You might be talking yourself out of doing retreats. And with that being said, you might also have this feeling deep inside of you that you want to connect with your community. And so today on the show, we’re talking about four different myths about retreats so that you can really push through them and decide if you should be connecting with your audience in your community a little bit more deeply. Jen is the founder of Relate Escape, and Jen welcomes to the show. I’m so glad you’re here. Thank you so much.
I’m so glad to be here. Very, very honored. Thank you, April. Oh, you’re so sweet. Thank you. So talk to us a little bit before we dive in. Like, how did you get into this? What are you doing? And why are you doing it. And how do you help online entrepreneurs? So I’m an event planner That specifically helps online entrepreneurs. So I helped them plan any kind of client focused event. So retreats, mastermind, workshops, conferences. It’s something that I kind of just fell into,
you know, is my journey as an entrepreneur started going and I was like, I’m not meant for 9 to 5. I need to be an entrepreneur. So what does that business gonna look like? And my original idea for relate Escape was actually based around my home city of Pittsburgh, and it was helping people have custom itineraries when they would visit the city, because we’re kind of becoming more known, a notable even across the ocean overseas.
I didn’t do any market research. I didn’t validate my idea. My take home was with the county that Pittsburgh is located inside you old.
We had all these accolades coming, and I was like, Why don’t you do market research? You know,
I didn’t listen to anybody and used to say it didn’t really go anywhere partly because of that, and partly because after I sort of started the idea,
I had a couple months of personal issues, and so I had to step away from it. But when I came back to it,
I was like, OK, I really need to be an actual business, right? I need to be making money.
I wanted to get out of my horrible day, child. So I took a course that actually taught you how to create premium packages.
And part of that process was doing market research. Right, Because you have to understand what you’re quiet once.
Hello on It finally made me do the research I should have done in the first place, and I went into it thinking that Okay,
I’ll just pray for your packages that are geared towards businesses to want to do, like team building exercises in the city or have some kind of like corporate event in the city,
like just gonna aim at businesses because then you couldn’t have the higher price tag right? But when I started having these phone conversations with entrepreneurs,
some of them who came from corporate backgrounds, even I stumbled upon this desire in its need for wanting to do in person retreats.
Because there’s an understanding of online as much as we have. It’s limiting and there’s a lot of March more.
Is that really want to be face to face with their clients or potential clients, not just to sell,
but to understand their current clients better and to have those things like organic conversations and really dig deep with them and find out What do you really need?
Am I serving you like what else can I do? But there’s kind of a void out there right now as far as teaching people how to do it or service is to help them plan,
because our needs are a bit different than safe. You’re doing like a corporate party. Or if you’re doing like a wedding or graduation party like we have certain challenges and our lifestyles different,
we also need to make money. So I was like, Oh, this is just, like, so interesting and a judge with still what I wanted to do because I’m very about cultivating relationships and strategy and being creative,
and so I picked in my business and so related skate went from being something that was based around by my city that I live in to just really hoping to fill this gap.
This major gap in helping entrepreneurs get past the desire. Bring those events into reality. I love that I love the whole story and you’re you’re right in the right spot at the right time.
It makes perfect sense. We’ve been talking a lot actually for last couple of years on this show about how we love online business so much.
But we’re really missing that face to face and that that really those relationships are the key. And so I know a lot of entrepreneurs are listening to this and they’re saying,
Okay, I want to do events but I still don’t think that there for me or how do we know whether or not there for me?
And they have fears around it, because when you walk through the process of planning an event, it’s almost like if you build it,
will they come and a lot of them are afraid to do that. So today on the show, you’re gonna walk us through four different event myths debunked,
and I’m excited about this because I really think those guys are listening. If you’re saying, Hey, listen,
I really want to connect with my community, I might not have that great of a list I might not have ever hosted an event before.
How do I provide an experience? You’re gonna learn a ton from this. And I think of the end of this episode you’re gonna have a lot of confidence as to whether or not you guys believe that hosting an event should be something on your 2020 it and beyond agenda.
So let’s kind of talk about the 1st 1 here. What is the first myth that you have come across when you talk Thio online entrepreneurs about events There’s kind of a myth that they have to do.
Ah ha little cookie cutter kind of event. So a lot of events that you see people talking about online are at,
like, five star resorts or there are like a mountain retreat, and none of those are bad. I mean,
if that works for your brand and you have the ability to pay for that kind of event, that’s perfectly fine.
But I feel like that’s kind of the only example that we’re seeing right now on purpose, because a lot of entrepreneurs have yet to do events.
So we’re just kind of seeing kind of like one example of what could be done. So I just want to make it clear that you don’t have to have what I call cookie cutter event everything else in our business,
our marketing, our branding is always about centered around our unique Selves and what we have to offer. And so events should be the same thing,
right, cause it’s just another extension of our brand. So don’t feel that you have to reach some kind of like If you’re not ready to do like a five star hotel retreat,
that’s perfectly fine. Just think strategically about what would work for your particular business or your TRIBE, cause you know your clients,
you know, like what they’re drawn to, what kind of things that they like and you know, your brands are you,
like more Corky, and you just want some kind of like you want to do a workshop. It’s in quarter Pierre be and because it has a lot of character and it’s not like a conference room somewhere,
that’s perfectly fine. But it just did something I run into a lot. Is that because kind of like this one example perception right now and we kind of what we see is what we assume that we have to do.
And that’s not necessarily true events at the end of day about leveling in your business without loving them in your brand and your income.
So start strategically about thinking what works for you. I mean, that’s why that’s the first step in working with me.
He’s all about strategy, cause it’s about what your needs are, what your goals are. What Yuri sources are in making something work for you.
Yeah, and I love that you say that because that is what is most prevalent online right now. Photography from great events.
You know, for example, like I hosted, I didn’t host. I attended a mastermind in San Diego this past year,
and it was a beautiful house overlooking the ocean. Full weekend event, catered event. It was absolutely fantastic.
And then I went to another event, which was just in afternoon. It was perfect. There are great people there in both events were fabulous.
And so I love that you said that because we do on Lee see the photography from the big, glamorous five star resorts.
Or, um, I have a really good friend who’s actually on my team of experts from my company.
Kathy Han and Kathy just hosted an amazing event in Costa Rica until we have these people like Kathy and like others that do events all the time,
and we see the photography from that. But I love that. I want our listeners to know that you guys could do anything you want based on your brand in your message.
And I love that You said that because you’re right. Nobody sees that. And so they think, Oh,
that would suck. I’m not going to do my own thing, but that’s actually not true at all.
So let’s talk about the second myth is that events are really expensive. Touched us through that the money aspect of it.
Because, of course, that’s what everybody’s thinking. Yeah, this comes. I’ve also heard some people say recently,
too. I’ll be happy if I just keep it. So there’s kind of this concept of we’re not gonna make any money with the event like I’m gonna do it to cultivate community and get my brand out there.
But I’m not gonna make any money, and that’s not the right mindset to have. I mean, we understand where it comes from because,
you know, we’re used to events like weddings or corporate events where it’s kind of it gets expensive and there’s a lot of money going out and you’re not getting anything back in.
But again, this is what makes our needs different from sort of the regular event planning. We’re in our business to make money.
So one of the things that you need to do is get rid of that mindset of I’m gonna break even or I’m not gonna make any money.
Because first of all, if you’re doing an event, especially if you’re doing like a workshop or a conference,
you should be up selling something at the end of that event because you’re not gonna get any warmer leads than when you’re in a room face to face with people who are already potential clients in my bought from you before,
or people that you’ve warmed up for a day, three days, what have you They’re gonna be primed to open their wallet and buy from you because they’ve experienced you in person for three days,
right? So that’s the first thing is what do you want to sell. What coaching package? What service?
What chords? And that actually should hope you strategize what you do with your event. Because whatever your event does should naturally lead up to that up cell.
So it’s not even They don’t even have to think about it at the end. It’s just like it’s a natural next step,
right? I love that. The other thing is not to get caught up in the logistics. This comes back to strategy.
This is why I have my package is set up. So we do strategy first and like all the details Second,
because those entrepreneurs were so good, it just jumping straight to all the logistics were like, we should do this venue and I should order that this food and like,
what kind of gift bag am I gonna have? Yeah, so then you’re you’re kind of like spending money without having getting your blueprint and place first.
So once you kind of know, like, these are my goals. This is what I want to sell.
This is how much I want to make. This is what my budget is. Then you’re a much better place to make those decisions when it comes to things like your venue or hiring help or,
you know, what kind of food options do you want to do? So I would also recommend that,
like, get your mind set out of you not to make money. And also, like, focus on strategy first before you start spending money and thinking about what you could spend it on.
Yeah, okay, love, that is well, and I think that, you know, we host we host an event every year.
It’s a lifestyle entrepreneur launch weekend, and we had it this year. And that’s a lesson that I have learned because I host this event that it’s not something I usually have a wait list.
Work privately with me. Well, anyway, a friend of mine said, Listen, April, you’re doing these people a disservice if you don’t open up the opportunity for people to up sell that after this event,
in my mentality, Woz and you guys listen to show I’m always honest. I’m like, Okay, I’m hosting this big event.
People have come here from, you know, across the country. They’ve spent so much money, I’m not gonna sit here and tell them.
Okay, Now spend thousands of dollars more. But it was true, And I remember my friends said to me,
You know, you’re really doing people a disservice. If you don’t at this time at the event offer,
really, what is the gold standard? What’s going to take them to the next level beyond this event?
I just kind of had to change my thinking on that. I’m always trying to watch out for everybody’s dollar,
you know? So if you guys are like me and you’re you’re thinking that in the same way, it’s actually not true at all.
And when I did that, it was a nine day difference, not necessarily out of the sails of that event,
because I was already on a wait list has already backloaded a couple of months to work with me privately,
but it was extended my weight less to work with me privately, but I really feel like it really did help the attendees who were there that really needed that.
I know that there was more beyond that, so that’s just my personal sharing here on that one. As faras up selling after an event,
even though it’s great for the bottom line, it actually is a disservice. Your people, if you don’t have something greater to help them implement after the event,
which is, which was a lesson that I had learned. So let’s talk about, you know, the next myth is a little bit we touched on.
But talking about like to the events have to be super big and elaborate. How many people do you have?
Or if you’re hosting event in Somebody’s listening to this and say, Man, I really would love to host an event.
But what if only five people show up? So let’s talk about that. Let’s talk about the numbers and the size of a bads.
I actually tell clients who are thinking about doing an event, and they’re just not sure that they’re ready to,
like, go big. It’s perfectly fine to start small, but you can do a small but premium event because you’re just providing value.
It’s just to a smaller group of people. So if you aren’t ready to kind of like do anything more than test the waters a little bit your first time out,
it’s perfectly fine to do like a 5 to 10% event. Just make it a premium event meaning you’re offering tons about you.
You’re giving them like, one on one time and you’re just really digging deep with them. Maybe they’re you’re giving them some other kind of special offer.
But this also kind of goes to what we’re talking about about we’re seeing, like, these big Five store kind of resort events,
and then we see, like all the things activities that those include, like they have, like, a champagne hour.
And they have, you know, these kinds of things which are fine, if that’s what you want to dio.
But that could be intimidating to somebody who’s just starting out. And so I just like to just kind of the point out that as faras the logistics go the activities that happened at that event,
the schedule, it doesn’t have to be anything you know, like super fancy thanking air quotes. You know,
it could be again. You know, your TRIBE and you know, your brand do things that give value and that are fun and cultivate community.
But do it in a way that aligns with who you are and who your attendees are cause again, Even if you did something that’s out of character for you on your brands,
but would be, you know, fancy. Then that would actually be a disservice to the event, right?
Cause you’re tends to be kind of like what’s going on, like we all come in jeans and T shirts and there’s like caviar.
Being going around like that doesn’t make sense, so don’t get caught up in that. It happens to be an elaborate affair.
It doesn’t have to be a packed schedule. Do what makes sense for you just as long as you’re giving amazing value cash.
I love that so much I’ll share that my master mind retreat that I hosted this year. You know,
a place like not the one that I went to, which was really elaborate. But you’re right, That’s not my brand.
I’m, you know, outdoor girl and my mastermind, Retweet I hosted this year had I had never seen this done before,
and I just want to share this, so to encourage you guys. And yes, I was nervous to do this because it had never been done before,
but I actually took my group of women up into the mountains and Rocky Mountain National Park, and everybody brought their jackets and warm coats,
and we went and they did a lot of deep work while they were hiking and doing like outside, Not necessarily endurance training,
but they were pushing their physical and mental and mind set limits all at once. And it was very along with along the lines of my brand.
Had I hosted it, it the rich Carlton, I would have been miserable in every single one of my attendees would have been miserable.
So I just want to encourage you guys. It was the biggest hit. Everybody loved it, and they were basically freezing cold.
Their fingers were totally freezing. This was This was a fall in winter mastermind retreat. It was super windy,
snowy, you know? But they have their hiking boots and their jackets, and we got up there into Rocky Mountain National Park and it was a very,
very powerful. In that case, it was like a one full day event. It was incredible. And so I just wanna encourage you guys in that,
And that was just very true to who I am. And it was very true to to whom my followers are.
But we you know, most people think of retreats like you’re saying is, you know, champagne and caviar,
and it would have been a lie hot. I hosted an event like that because I frankly don’t respond well,
and I don’t create. And I don’t grow well in those environments. And so I just wanna share that.
Sure, you’re totally right on. But I was nervous about it at first. That I’m glad. You sure that so thank you.
So and then let’s talk about the fact that people think that nobody’s gonna actually get on a plane and fly to them.
What do you think? You know, be a tough one. Sometimes it’s a self confidence or self esteem thing.
But sometimes we just don’t realize. Like if you have a good strategy in place, which we’ve talked about,
if you know what your attendees, whether their new clients or current clients, what they want. If you you know you’re gonna give them amazing value,
you know you’re going to give them the opportunity to buy something else that’s gonna continue that journey at the end.
There’s no reason to assume that people are not going to come man’s. There’s several ways you can actually help with that.
You can get some of your die hard current clients, like, you know, encourage them to come.
Maybe even give them a discount. And then they encourage their friends. And then when you have your attendees there who don’t know you,
they can talk with these people have worked with you. So then you created this environment that count like,
Oh, wow, there’s amazing stuff that’s gonna happen here, like, you know, So don’t get caught up in I don’t think people will come to see me focus more on your strategy in your plan and just know that you’re hitting all of the boxes and just move forward with confidence.
Because people are quite like we talked about today. People were craving these kinds of in person interactions like there’s a real need for,
like, that’s why I’m doing this. And that’s why I’m here talking to you guys. So be brave and step into that void because people are gonna walked to you.
They want that kind of interaction with you. And it’s going to do amazing things for you and your business and them as well.
Mmm. Thank you so much for everything. You cover today because I do think that I mean, it is really intimidating.
I know personally, it’s intimidating and and not naturally, being an event planner. There was there was a lot to do,
and it’s kind of a big step it first. I just appreciate you sharing that because I agree with you.
And the trends that we’re seeing is so much more about personal connection than anything else, especially for those people that have an online relationship with you.
And so I have one last question for you today, which is more of a logistical question about how far if you’re having a retreat,
that somebody or an event that somebody should travel to about how far in advance should you start sharing your event to give time for people to book their travel.
About nine months is usually, at least when you want to start. It’s very early, huh? Yeah,
it’s very early earlier than you think, because people will need to feel, you know, especially it’s a long weekend or weak that they need to be ableto be,
accommodate their schedule, block that time off and make all the necessary, like flight plans or get a baby sitter plans,
So Yeah, at least nine months. Oh, my gosh. Okay, Yes, that’s that’s way longer.
Guys, if you’re coming to my events, I’m so sorry. I usually don’t get usually don’t give me that much in advance,
but we have them all planned for 2020. So I will make sure that we get them out to you more months in advance.
Which means I’m already a month late on a couple of our events. Eso thank you so much. I really,
really appreciate your time and being here on the show. And I love what you’re doing because why you’re saying it is so true and what we’re seeing with online business.
And it’s just like developing these relationships and developing a following really, really is much more successful when you do have these personal connections to people.
And in the past, which gosh, like 2012 13 14 we started diving into Facebook communities in groups,
and at that time it was really great because Facebook was actually helping people interact better in those type of communities.
But it still wasn’t enough. Now we’re struggling with algorithms, and people aren’t seeing what’s happening in your communities and grooves,
and those are hard things to a hack, and we are craving face to face relationships. And it’s not just your clients.
You are, too, and that, you know you guys will grow even so much more and learn so much more about yourself is not true,
pure and a leader if you choose to step out and start hosting these events, So let’s talk about how people can find you.
So if they need help hosting events in giving on your your board for your strategy session, let’s talk about how people can connect with you.
They can go to my website, which is simply relate. Escape dot com. Another good place to follow me is on Instagram,
which my handle is relate, period Escape and I, every week post at least one of that myth,
that one event tip and how you can work with me. So that’s a good place. Even. Just just roll through my feet and make it really easy,
cause each picture that’s really into a myth or tip actually says it on the picture. I’m Seipei and make things really easy for you to see if you just literally go on binge right now if you wanted to.
And you can always give me an e mail to its Jenn with two ends at Relate Escape. Dr.
Lovett, you’re a shoot jen and email. And then you also have, like, a super secret hack type of giveaway that people can grab That’s going to simplify their event planning process,
right? Yes, it’ll actually this hack will actually hope with the things that we talked about today, because it’ll give you a lot of clarity and focus and help you to sort of get past those myths or those blocks.
So I would definitely encourage you guys. It’s only like two or three pages. It’s very brief, but it really will help you sort of get your momentum forward.
Awesome. Thank you so much, Jen. Thanks so much for being on the show in your time.
We We really appreciate it. I appreciate being here. Thanks so much. Okay, today we talked about four myths debunked,
and I’m curious if your opinion on hosting events has changed, how do you feel about hosting events now,
after listening to this episode, is there an event that you have set in your mind that maybe you want a host in 2021 maybe even later this year.
I would love to hear about that. Hit me out on Instagram at Sweet Life, underscore entrepreneur and tell me about your dream event that you want a host and all encourage you in that.
Now again, you can get all the things that we talked about today in the show notes from this episode by cruising over to Sweet Life podcast dot com forward slash 1 63 and take a screenshot of this episode in Tag both Jen at Relate Escape and Me on Instagram and leave us a review on Apple,
and we will make sure that we share your INSTAGRAM account to help promote your business. It will also give you an opportunity to become our featured sweet life entrepreneur,
a listener which I would love to highlight your business and that as well. Thank you so much for tuning into the show again.
Sweet life podcast dot com For a such 1 63 is where you can find all of our show notes and also the link to join Sweet Life Lunch.
My signature launch program. Plus all of the resource is we mentioned today
That’s all folks!

Episode 159: How to Become An Influencer In Your Industry – Part 2 – with Kathy Haan

Kathy Haan SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join us for Speakers Summit Virtual Mastermind!

Episode Highlights:
  1. The last five strategies to get influencer marketing.
  2. Kathy’s hacks for getting branding photography for FREE!
  3. The secret media weapon the major influencers know about that you can utilize as well.
Why This Episode Is Awesome:

If you haven’t listened to Part 1 of my interview with Kathy Haan, you’ll want to make sure you do that before listening to this episode.

Kathy Haan is a business coach, travel blogger, influencer, podcaster, and travel agency owner. You can find her work featured in places like Forbes, USA Today, Cosmopolitan, and Thrive Global. When she’s not at home in Iowa with her husband, three children, and two enormous Great Pyrenees dogs, you can usually find her traveling the world, creating content, and storytelling on stages.

Take a listen to this final part with Kathy to understand why she says, “The best way to gain authority is to borrow it from someone else,” and how you can become an influencer in your industry!

How to Take Action:
    1. Join us for Speakers Summit Virtual Mastermind!
    2. Connect with Kathy Haan (@kathyhaan) and myself (@sweetlife_entrepreneur) on Instagram
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Kathy Haan’s Website

Kathy Haan’s Blog

Kathy Haan on Facebook

Kathy Haan on LinkedIn

Kathy Haan’s Media Page

The SweetLife Entrepreneur Podcast | Episode #158: How to Become An Influencer In Your Industry – Part 1 – with Kathy Haan

The SweetLife Entrepreneur Podcast | Episode #037: Building A Profitable Creative Business – With Jeff Goins

Jeff Goins’ Book: Real Artists Don’t Starve

Help A Reporter Out (HARO)

One Model Place

FaceApp

Episode 158: How to Become An Influencer In Your Industry – Part 1 – with Kathy Haan

Kathy Haan SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join us for Speakers Summit Virtual Mastermind!

Episode Highlights:
  1. What influencer marketing is.
  2. Why you need influencer marketing.
  3. The first three strategies to get influencer marketing.
Why This Episode Is Awesome:

This is not an episode about how to have a million followers. If you care more about the numbers than the results you deliver and the relationships you build, you will fail.

However, if you want to learn from a true international influencer whose story and work has changed lives and if you want to develop your influencer marketing plan for the right reasons, this is the episode for you.

Kathy Haan is a business coach, travel blogger, influencer, podcaster, and travel agency owner. You can find her work featured in places like Forbes, USA Today, Cosmopolitan, and Thrive Global. When she’s not at home in Iowa with her husband, three children, and two enormous Great Pyrenees dogs, you can usually find her traveling the world, creating content, and storytelling on stages.

Kathy had so many amazing insights and tips that we’ve decided to split this episode into two parts. So, make you don’t miss part two.

How to Take Action:
    1. Join us for Speakers Summit Virtual Mastermind!
    2. Connect with Kathy Haan (@kathyhaan) and myself (@sweetlife_entrepreneur) on Instagram
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Kathy Haan’s Website

Kathy Haan on Facebook

Kathy Hann on LinkedIn

The SweetLife Entrepreneur Podcast | Episode #156: How To Create Your 2020 Strategic Plan: A Guide For Lifestyle Entrepreneurs – with April Beach

The SweetLife Entrepreneur Podcast | Episode #146: How to Become A Speaker and Use Stages To Grow Your Business – with Pete Vargas

Hal Elrod’s Website

Hal Elrod on Instagram

Hal Elrod’s Podcast | Achieve Your Goals with Hal Elrod

Hal Elrod’s Book | The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)

TikTok

How to Brand Business Part 3: How To Implement Your Brand In Marketing and Messaging – with Elizabeth McFadden

Elizabeth McFadden SweetLife Entrepreneur Podcast April Beach

 

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Episode Tools:

Download: Branding Strategy Template

Join: Branding + Marketing Your Business Course 

Episode Highlights:
  1. The three components of rolling out your new brand.
  2. The importance of making sure your brand experience matches your brand’s visuals and messages.
  3. What it looks like to evolve your brand over time.
Why This Episode Is Awesome:

As long as your business’ doors are open, you need to be mindful of your brand.

If you’ve found yourself in a place where you don’t know what to post on social media, you think your company looks like everyone else’s, or you’re not getting noticed, it’s likely because you either haven’t been through a branding process or it’s time for you to rebrand.

In this final episode of my three-part series with Elizabeth McFadden, we’re breaking down exactly what to do after you put together the brand strategy we discussed in episodes 143 and 144.

How to Take Action:
    1. Download: Branding Strategy Template
    2. Follow Novella Brandhouse on Instagram, @novellabrandhouse
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Novella Brandhouse

Novella Brandhouse’s Course | Branding + Marketing 101

The SweetLife Entrepreneur Podcast | Episode #143: How to Brand Your Business Part 1: What Is Branding And Who Needs A Brand? – with Elizabeth McFadden

The SweetLife Entrepreneur Podcast | Episode #144: How to Brand Your Business Part 2: How To Create Your Own Brand Strategy – with Elizabeth McFadden

How to Brand Your Business Part 2: How To Create Your Own Brand Strategy – with Elizabeth McFadden #144

Elizabeth McFadden SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download: Branding Strategy Template

Episode Highlights:
  1. A breakdown of the components of a brand strategy.
  2. The exact steps to take yourself through the branding template and process.
  3. How to know when to be clear and when to be clever with your messaging and branding.
Why This Episode Is Awesome:

Before you can move on to fun, visual parts of your branding, you need to really learn your market and your people.

That’s why we’re continuing our three-part branding conversation with Elizabeth McFadden.

Not only has Elizabeth been such an important asset to the development and growth of my own businesses, but she’s single-handedly responsible for the messaging behind the entire new industry of baby planning and parent coaching that I helped create back in the mid-2000’s.

In last week’s episode, Elizabeth taught us all about what branding is and who it’s for. This week, she’s teaching us the next section of the fundamentals of how to develop your brand so that you can make money, become known, and attract the perfect clients to your business like a magnet.

How to Take Action:
    1. Download: Branding Strategy Template
    2. Follow Novella Brandhouse on Instagram, @novellabrandhouse
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Novella Brandhouse

The SweetLife Entrepreneur Podcast | Episode #134: Increase 1-1 Clients With This 5 Step Discovery Call Formula

Demographics Now

Episode 143: How to Brand Your Business Part 1: What Is Branding And Who Needs A Brand? – with Elizabeth McFadden

Elizabeth McFadden SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download: Branding Strategy Template

Episode Highlights:
  1. How Elizabeth grew her company from a home-based, online business to where it is today with a team based out of Kansas City while raising three young boys.
  2. A breakdown of the different components of a brand.
  3. The fundamentals of big business branding for smaller entrepreneurs.
Why This Episode Is Awesome:

Branding is so much more than just having a cute logo.

Our guest for the next three episodes taught me everything I know about branding.

With over twenty years of experience, Elizabeth McFadden has successfully positioned small-to-mid-sized businesses in the marketplace by developing brand strategies, engaging copy, and executing marketing and media plans.

Elizabeth’s current role at Novella Brand House involves leading the entire branding process and the marketing strategy side of what they do and overseeing their day-to-day operations.

Elizabeth is also the mom of three boys, like me, and we’ve even taken our families on hikes together here in the mountains of Colorado. See throwback pics below.

How to Take Action:
    1. Download: Branding Strategy Template
    2. Follow Novella Brandhouse on Instagram, @novellabrandhouse
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Novella Brandhouse

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

The SweetLife Entrepreneur Podcast | Episode #118: Community Is The New Currency – with Jennifer Kroiss

SweetLife Launch

Throwback of me, Liz and our boys. Cc. 2007

Episode 137: How to Grow Your Business Through Podcasting, Even With A Small List – with Stefanie Gass

Stefanie Gass SweetLife Entrepreneur Podcast April Beach

 

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Episode Tools:

Download Stefanie Gass’ 10 Steps to Starting a Podcast

Episode Highlights:
  1. How to identify it podcasting is right for you and your business.
  2. The first three steps to launching your own podcast to help grow your business.
  3. How to use your podcast to grow your list.
Why This Episode Is Awesome:

When I started this podcast, I already had a large list and a loyal following, but I realize that’s not everyone else’s situation when they’re ready to start their own podcast. That’s why I’m thrilled to bring you the exact right person to help me out this week.

Stephanie Gass went from being a jet-setting corporate mogul who was working 60 hours a week to a wife, mother of two, and an entrepreneur who now helps other entrepreneurs grow their business through podcasting with no list.

So, if you’re interested in starting a podcast, or have already started one, and you need help using that podcast to grow your business without already having a large following or email list, this is your episode!

How to Take Action:
    1. Download Stefanie Gass’ 10 Steps to Starting a Podcast
    2. Connect with us on Instagram (@sweetlife_entrepreneur and @stefaniegass)
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Stefanie Gass’ Website

Stefanie Gass’ Podcast | The Mompreneur Mastermind Show

Lifestyle Entrepreneur Impact Weekend

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

10 Steps to Start Podcasting

Episode 132: Break The Fake: How To Be Authentic and Transparent On Social Media To Grow Your Business – with Brian Fanzo

Brian Fanzo SweetLife Entrepreneur April Beach

 

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Episode Highlights:
  1. Breaking the cycle of being fake on social media.
  2. Facing your fears of being transparent.
  3. How to find the balance of sharing personal things on your business accounts.
Why This Episode Is Awesome:

We know fake when we see it. We’ve all come across those Instagram accounts that immediately scream, “Fake!”

Brian Fanzo is a millennial keynote speaker and podcaster who helps global brands and events leverage emerging technology, digital marketing, and social media to connect with digital natives.

I first approached Brian a year ago about being on the podcast because he is really powerful at inspiring others to be authentic and share what actually needs to be shared in order to grow your business and allow people to have access to your life on social media.

If you’ve been struggling to create content and you don’t why or you’ve had difficulty connecting with your audience or if you feel the need to make things seem better than they really are, this is the episode for you.

How to Take Action:
  1. Brainstorm how you can provide your social media followers with access to new areas of your life and business and begin to implement some of those ideas.
  2. Remove the people who aren’t a positive influence from your social media feeds.
  3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Brian Fanzo’s Website

Brian Fanzo on Instagram

Take 2 Couple on YouTube

Take 2 Couple on Instagram

Burn The Picket Fence™

The SweetLife Entrepreneur Podcast | Episode #84: Inside The Life Of An Entrepreneur’s Kid – Interviewing My Son Tim Beach

Social Media Day Denver

Episode 131: Instagram Marketing: Creating The Right Content To Grow Your Followers and Build Your Business – with Jenn Herman

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Highlights:
  1. The type of content you should be creating in order to attract the right people.
  2. How to find out what content is resonating with your audience.
  3. How often you should post to each platform within Instagram.
Why This Episode Is Awesome:

This week we’re continuing our conversation all about Instagram with Jenn Herman. If you have listened to the first part of our conversation, I definitely encourage you to do that and you can do so here.

Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She’s the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a top ten social media blog for multiple years.

Through her blog, consulting, and speaking, Jenn provides tips, training, and resources for organizations of all sizes that need to structure their social media strategies.

Last week, Jenn talked about getting your Instagram profile set-up the right way and this week she’s giving us some amazing advice about the content we post on the platform because, let’s face it, there’s no sense wasting time posting content that’s going to attract the wrong people to your business.

How to Take Action:
    1. Check out Jenn Herman’s Instagram profile and feed to gain inspiration for yours.
    2. Connect with me on Instagram.
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Jenn Herman’s Website

Jenn Herman’s Facebook Group | Jenn’s Trends in Social Media

Instagram For Business For Dummies

The Ultimate Beginner’s Guide to Instagram

Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy

The SweetLife Entrepreneur Podcast | Episode #130: Instagram Marketing: How To Set Up Your Profile and Use Hashtags – with Jenn Herman

TSA on Instagram

Jacob J. Sapochnick on Instagram

Episode 119: 3 Unknown Relationships That Will Grow Your Business

SweetLife Entrepreneur Podcast April Beach

 

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Episode Tools:

Donate $100 To Join The SweetLife Project – Online Business Building Course (100% of Proceeds Given To NonProfits)

Episode Highlights:
  1. The three key relationships you should have to make sure your business is growing in a healthy and profitable way.
  2. The negative impacts not having these three strong relationships will have on your business.
  3. How you can cultivate these three key relationships if you find they’re not as strong as they should be.
Why This Episode Is Awesome:

Even though entrepreneurship can feel lonely at times, it’s impossible to grow your business without relationships. That’s why this entire month has been devoted to various types of relationships and today’s episode is no different.

Whether you’re still in the planning phases of your business or you’ve been at it a while, there are key relationships that are critical in today’s world if you want to grow your business and I couldn’t go through relationship month without breaking them down for you.

How to Take Action:
    1. Donate $100 To Join The SweetLife Project – Online Business Building Course (100% of Proceeds Given To NonProfits).
    2. Evaluate your three key relationships and take the steps provided in the episode to improve any of the relationships that might be lacking.
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Burn the Picket Fence Release Date Notification List

The SweetLife Entrepreneur Podcast | Episode 116: How Passion, Sex and Intimacy In Your Marriage, Can Lead To Business Success – with Cheryl Fraser, PhD

The SweetLife Entrepreneur Podcast | Episode 117: Single Entrepreneurs Guide To Making More Money – with Andi Forness

The SweetLife Entrepreneur Podcast | Episode 118: Community Is The New Currency – with Jennifer Kroiss

45 Statistics on Millennial Spending Habits in 2019

Consumers are more likely to spend money on companies that care, a new study finds

1% for the Planet

Laird Hamilton and Julian Borra’s Book | Liferider: Heart, Body, Soul, and Life Beyond the Ocean

Episode 114: How To Get Press, Stand Out, And Become An Industry Influencer – with Selena Soo

Selena Soo SweetLife Entrepreneur Podcast April Beach

 

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Episode Tools:

Watch Selena Soo’s FREE Publicity Training:

From “Best-Kept Secret” to Industry Leader:
3 Publicity Secrets to Multiply Your Revenue, Reach More People, and Change the World

Episode Highlights:

  1. What publicity does for your business, no matter what phase you’re in.
  2. The struggles I experienced getting press during the beginning phase of my company.
  3. The importance of relationships and connecting with other people when it comes to getting publicity and growing your business.
Why This Episode Is Awesome:

In order to become the go-to expert or influencer in your space, you need publicity.

That’s where Selena Soo comes in …

Selena is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message.

Selena has helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and INC. and land interviews on popular podcasts and national TV.

Selena’s signature approach comes down to building powerful and long-lasting relationships with influencers in the media in a thoughtful, authentic way.

Many of Selena’s clients have become industry leaders with seven-figure businesses, raving fans, and hundreds of thousands of followers.

How to Take Action:
    1. Watch Selena Soo’s FREE 3-part video series, How to Crack the “Publicity Code” and Reach Millions
    2. Share this episode with someone who would benefit from having publicity for their business as well. Bonus points if you tag me and Selena on Instagram when you share it!
    3. Join me in my business mentorship and mastermind, The Committed.

[Tweet “In order to become the go-to expert or influencer in your space, you need publicity.”]

Links Mentioned:


Selena Soo’s Website

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

Episode 112: Creating a Brand That Lives And Leaves A Legacy – with Sashka Hanna-Rappl

Sashka Hanna-Rappl SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download a FREE excerpt of Sashka Hanna-Rappl’s Book, Soul’d Out: Your Guide to Finding Your Life Purpose

Episode Highlights:
  1. An explanation of how your business and your brand are not the same thing.
  2. Why your business is at a greater risk of failing if you jump into the branding phase too quickly.
  3. The steps you need to take when developing the soul of your brand.
Why This Episode Is Awesome:

One of the most important strategies in business development is doing a great job branding your company. And, since we’re spending this entire month talking all things business development, I couldn’t think of a better way to start off than by speaking with a branding expert like our guest this week.

Sashka Hanna-Rappl is also a leadership coach, business strategist, entertainer, author, and speaker who helps visionaries go from unknown underdog to brand leader using creativity, humor, imagination, and wisdom.

Before you take another step in starting your business, take a listen to this episode to begin finding the soul of your brand.

How to Take Action:
    1. Download a FREE excerpt of Sashka Hanna-Rappl’s Book, Soul’d Out: Your Guide to Finding Your Life Purpose
    2. Take a listen to Sashka Hanna-Rappl’s No Name Brand Podcast
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Sashka Hanna-Rappl’s Website

Sashka Hanna-Rappl’s The Brand Formula Training

Sashka Hanna-Rappl’s Wonderland Mastermind

Sashka Hanna-Rappl’s Ultimate Brand-Building Training

Episode 92: Important Legal Steps to Protect Your Online Business and Creative Work – with Rachel Brenke

 

Rachel Brenke SweetLife Entrepreneur Podcast April Beach

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Episode Tools:

Download Rachel Brenke’s FREE Legal Checklist for Your Business

Episode Highlights:
  1. The difference between a copyright and a trademark (and how to go about researching, filing, and protecting yourself).
  2. The grey area around the use of “free” images that could cost you hundreds of thousands of dollars.
  3. How to protect the work you’re paying to have created for you and make sure you have the ownership rights to it.
Why This Episode Is Awesome:

Rachel Brenke is an attorney with an MBA who survived cancer while raising five children. She is also the Founder of the Business Bites Podcast, has launched several successful brands, authored five books, and is Team USA athlete.

Most topics in this episode are going to be uncomfortable, but they’re critical so you need to pull up your big-girl britches.

No matter if you’re just starting out, have been in business for a while, or you think you’ve already got your legal bases covered, you need to listen to Rachel’s wisdom and expert advice in this episode.

How to Take Action:
  1. Download Rachel Brenke’s FREE Legal Checklist for Your Business
  2. Visit Rachel Brenke’s Website
  3. Check out Rachel Brenke’s Business Bites Podcast

Links Mentioned:

Rachel Brenke on Instagram

The United States Patent and Trademark Office’s Trademark Database

The United States Copyright Office’s Website

Episode 90: What You Don’t Know About LinkedIn That Could Kill Your Personal Brand – with Viveka von Rosen

 

Viveka von Rosen SweetLife Entrepreneur Podcast April Beach

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Episode Tools:

Viveka von Rosen’s eBook | 7 Deadly LinkedIn Mistakes

Episode Highlights:
  1. Who LinkedIn is for. (YES, it actually is great for service-based entrepreneurs!)
  2. A breakdown of the different types of content you, and should, upload to LinkedIn.
  3. A few “deadly sins” that can kill your business on your LinkedIn.
Why This Episode Is Awesome:

LinkedIn is a very misunderstood platform and, unfortunately, what you don’t know about it could be killing your business.

Viveka von Rosen is the Co-Founder of Vengreso; the largest provider for full-spectrum digital sales transformation solutions. Known as the @LinkedInExpert, Viveka is also a bestselling author who has been featured by Forbes, Buzzfeed, INC., Entrepreneur, Selling Power, and Social Media Examiner.

Viveka shares her expertise, and humor, with us in this jam-packed episode that will help you re-frame the way you think about and utilize LinkedIn.

How to Take Action:
  1. Connect with Viveka von Rosen on LinkedIn
  2. Connect with Me on LinkedIn
  3. Sign-up for Viveka von Rosen’s FREE Webinar Series | 4 Principles to Selling Success Using Digital Channels

Links Mentioned:

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

Fiverr

Episode 87: Being Brave, Bold and Authentic to Connect with Your Tribe and Grow Your Online Business – with Amy Porterfield

 

Amy Porterfield SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | Podcast Addict | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Check Out Amy’s Free Webinar: The Ultimate List Building Catch-Up Plan

Episode Highlights:
  1. How Amy develops her own content and how she teaches others to create content to build their first online course.
  2. Amy’s advice on how long you should wait before creating your first online course.
  3. Why being vulnerable and transparent helps you connect with your tribe, and how Amy practices this in her own business.
Why This Episode Is Awesome:

Amy Porterfield has worked with mega-brands like Harley-Davidson motorcycles and peak performance coach, Tony Robbins; where she oversaw the content development team and collaborated on groundbreaking online marketing campaigns.

Amy inspires over 250,000 online entrepreneurs through her bestselling marketing courses, thriving social media community, and popular podcast; Online Marketing Made Easy.

Even though I’ve been creating online courses for a decade, it wasn’t until I connected with Amy two years ago that I finally streamlined my systems and lowered my “workload”.

Whether you’re just starting to launch your first online course, or you’re a course creation veteran like me, you’re going to learning from Amy.

How to Take Action:
  1. Check Out Amy’s Free Webinar: The Ultimate List Building Catch-Up Plan
  2. Take a listen to Amy’s Online Marketing Made Easy Podcast.
  3. Find out What Phase of the SweetLife Entrepreneur System You’re In

Links Mentioned:

Amy Porterfield’s Website

Online Marketing Made Easy | Episode #179: The Real Truth Why I Hate Video (Hint: It’s My Weight)

The SweetLife Entrepreneur Podcast | Episode #65: Doing Things That Don’t Scale – with John Lee Dumas

The SweetLife Entrepreneur Podcast on Instagram

Episode 86: 3 Steps to Becoming Known This Year – with April Beach

 

SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | Podcast Addict | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

#BurnThePicketFence | Behind the Scenes Access to a Lifestyle Entrepreneur Family

Episode Highlights:
  1. Why it’s so hard to become known as the go-to expert these days.
  2. Two business strategies to help you become known as the go-to expert in your field.
  3. The uncomfortable personal strategy you’ll need to implement in order to become known.
Why This Episode Is Awesome:

Whether you’re getting ready to launch your business or have recently launched it, you’re probably realizing how difficult it is to stand out from others in your industry and become known as the person to help solve your ideal client’s issue or needs.

Becoming known is important because, in order to walk into your purpose, people need to know who you are.

You might be surprised to find that I don’t suggest spending money once in this episode.

The three no-cost strategies discussed in this episode are not quick fixes, but they will deliver powerful results.

How to Take Action:
  1. Sign-up to #BurnThePicketFence
  2. Find out What Phase of the SweetLife Entrepreneur System You’re In
  3. Join the Interest List for the Your Signature Offer Program

Links Mentioned:

The Lifestyle Builders Podcast | Couples Entrepreneurship Series

April Beach on Instagram

The SweetLife Entrepreneur Podcast on Instagram

Episode 71: Part 2: How to Find the Connection Between Your Personal Style & Brand – Intro with Clarissa Grace

Take a free SweetLife Entrepreneur Self Assessment
Listen to the Podcast Here:

Are You Ready to Merge Your Personal Style With Your Personal Brand?

In last week’s episode with Clarissa Grace, you learned that I have some serious styling issues.

Give me some board shorts, a tank top, and flip flops and I am one happy girl.

Unfortunately, that doesn’t exactly scream professional.

Is it possible to find that balance between being comfortable with your personal style and showcasing the best of who you are in your personal brand?

In This Episode:

If I thought the first part of the interview was uncomfortable, I was in for a rude awakening in the second half.

Clarissa works her magic by walking me through two different road maps to really break down the reasoning behind my personal style and explains how I can blend that seamlessly with my personal brand.

The great thing about this episode is that you’re getting a raw peek into the process Clarissa takes her clients through so you can begin making some changes to your own personal style today.

In this episode you’ll learn:
    1. How my childhood experiences have an impact on my personal style as an adult.
    2. The exact questions Clarissa asks her clients to help them learn to merge their personal style and brand.
    3. The incredible resource Clarissa’s created to help you effortlessly reflect your personal style in your personal brand.

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Resources Mentioned:

Clarissa Grace’s Website | Waking up in Paris

Clarissa Grace’s Ultimate Female Entrepreneur Style Guide

 

Serious about growing your business? Get the podcast delivered to your inbox every Monday – Sign up here. 

LOVE IT? Please leave us an iTunes review. Here’s how! 

Episode 07: Part 1 – The Surefire Way to Returning Clients & Raving Fans

 

Wouldn’t it be nice to have clients who hire you again and again because they love you so much?

I get it! It feels good to be loved! Especially by people who want to hire and pay you!

Being loved is part of building a following, a business and a brand. It’s about being true to yourself as a professional and to your clients in their needs.

Here’s how it works…

Listen to the Podcast Now:

What we’re talking about today:

The goal of today’s episode is to begin discussing how you can turn your clients into raving fans who’ll come back to you time and time again.

You’re going to do this by creating predictable results for your clients but, don’t worry, I explain what predictable results are and provide a three-step process for creating the service systems that will allow you to achieve those results.

What can you expect from this training?

After listening to this episode, you’ll have simple, easy to implement, strategies you can use to create service systems that will deliver predictable results for your clients.

Why is this important for your business?

Having these service systems in place will ensure you’re not delivering services outside your original scope of work without being compensated for them. They’ll also give you the clarity and confidence to know you can handle any situation that might arise.

Download the Guide to Create Your Simple Client Systems! 

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Have more questions? Join me in the SweetLife Community where I host weekly LIVE business chat sessions!


Resources Mentioned:

SweetLife Entrepreneur Podcast | Episode 00: Lifestyle Entrepreneur Manifesto

SweetLife Entrepreneur Podcast | Episode 04: The SweetLife Entrepreneur System

LOVE IT? Please leave us an iTunes review. Here’s how!