Episode 224: What’s Your Brand Archetype – with April Beach and Carrie Thomas-Omáur

Carrie Thomas-Omáur SweetLife Entrepreneur April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Episode Bonuses:

Take the quiz to find out what phase of business you’re in. www.sweetlifeco.com/quiz
 
Join us live on Clubhouse every week at 12:00 PM Eastern Time to get your personal podcast episode questions answered. https://www.joinclubhouse.com/@aprilbeach

Who This Episode is Great For:

New or established entrepreneurs who are struggling to differentiate your brand from others.

Summary:

Struggling to stand out? Perhaps your business has been rolling for some time, but the seas are getting crowded and you’re not standing out. It’s time to brand outside the box. In this episode brand personality specialist, Carrie Thomas-Omáur explains how to understand your customers’ core drivers to connect on a right-now level and create raving fans by understanding your brand archetype. 

At the end of this episode you will:

  1. What really drives your clients to buy
  2. Your customers thought process when considering your offer
  3. Understand brand archetypes and how to find yours
  4. First steps to laying out the visual representation of your brand

Resources Mentioned:

 
 
 


SweetLife Podcast™ Love:

Are you subscribed? If not, there’s a chance you could be missing out on some bonuses and extra show tools.  Click here to be sure you’re in the loop.  Do you love the show? If so, I’d love it if you left me a review on iTunes. This helps others find the show and get business help. I also call out reviews live on the show to share your business with the world. Simply click here and select “Ratings and Reviews” and “Write a Review”. Thank you so much ❤︎

Need faster business growth?

Schedule a complimentary business triage call here.


Full Show Transcript:

 

You’re listening to the Sweetlife entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator a probate. Hi everyone. And welcome to it. Episode number 224. Thank you for joining us back here at the sweet life entrepreneur and business podcast. And today I am joined by a very special guest. Who’s going to help us dive into brand archetypes the way she teaches it is so easy to understand.

 

And so I can’t wait to get into today’s episode, but before we get started, just a little bit of housekeeping, first of all, if you are not yet following us on clubhouse, please do. So. We host a live clubhouse room every single Wednesday at 12 o’clock Eastern based on this week’s podcast. So if you’re listening to the show and it drops on Monday,

 

and you’re a subscriber of the show and you have questions and you want us to dive into your business with you and answer your specific questions based on the content we’re talking about on this week’s podcast, we do it every single Wednesday on clubhouse faithfully at 12 o’clock Eastern time, and you can join me and my guest and this week it is Carrie. I’m so excited and we are here to support you.

 

It’s an extension of this podcast, a free service, and part of, one of the many outreaches we like to do here as a business here at the sweet life entrepreneur podcast. If you’re new to listening, we give you tools and proven business coaching and strategies for decades and decades that have been proven that you can bank on. And one of the most popular tools that we have,

 

I want to share with you, if you haven’t grabbed it yet, is the lifestyle business roadmap. I call it my start to scale up system. And that is a very quick short self-assessment that you can take to find out exactly where you are in the process of designing and launching and scaling a business for high profit and deep purpose. And you can take that self-assessment simply by going to sweet life co.com

 

forward slash quiz. And when you do, I’m going to give you a specific customized list of exactly where you are in the process of growing and scaling your business. And you’re going to get a pinpointed checklist of what you should be focusing and working on right now. So you can go grab that@sweetlifeco.com forward slash quiz, and please join us on clubhouse so we can get to know you and know all about your business.

 

All you have to do is follow me on clubhouse at April beach. The link is also in my Instagram bio at April beach life. And I would love to connect with you further and take your questions. Okay? So today’s podcast is about brand strategy. I love how my show is about brand strategy today. We’re talking about really, what is a brand archetype?

 

How does this fit in? And when I sat down with our guest, you are going to love her, by the way I met her on clubhouse. So we love the collaborations that are happening on that great app, very real time and authentic. And her name is Carrie, Carrie Thomas Omaro. And I want to make sure I’m pronouncing her last name correctly.

 

She has a beautiful last name. She is a branding expert, and here are the things that you can expect from today’s episode. You’re going to understand your customer’s core drivers and motivators and how they fit into your brand strategy. You are going to understand brand archetypes in general, and you are going to know how to exactly create raving fans from your brand archetype.

 

So let me go ahead and give a formal introduction. Carrie Thomas Amaro is a former corporate rebel turned entrepreneur. She’s a branding extraordinary Carrie’s top mission is to help entrepreneurs build premium brands to increase their visibility, credibility, and profitability in the business market. Carrie believes there are so many good people with amazing messages and MIS and missions that can really be impactful to others,

 

but they lack visibility. Raise your hand if that’s you, you have an amazing world changing message, but you’re just not exactly sure how to get that out to the world. Then this podcast is for you, Carrie dives, into her personal story and how she literally fell into brand strategy. And because of this, well, maybe godly accident is some people might call it.

 

She is become a leading brand strategist, and I know you’re going to be able to relate to her. I can’t wait for you to connect with Carrie after this episode on clubhouse with us. And let’s go ahead and dive into today’s show. All of the show notes can be found by visiting Sweetlife co.com. And this is episode number two, two, four.

 

All right, let’s go ahead and dive in. All right. You guys welcome back to another episode here on the show. I am super excited to be connected with Carrie and to bring you Carrie’s genius today on the podcast. Let me give you a little bit of back story, Carrie and I met on clubhouse and immediately when I heard her speak, I was like,

 

Oh my gosh, I want to hang out with her. I want to learn more from her. And you’re going to know exactly why if you haven’t met her already yet on clubhouse today’s episode. So Carrie, welcome to the sweet life entrepreneur podcast. And so excited that you’re here. Tell everybody a little bit about how you became such like a brand whisper.

 

You’re like the landing branding, Ninja genius teller. First of all, thank you so much. Like it literally means the world, like for you to invite me on show, literally all The things. So I actually started in this journey. I used to be, well, I have my degree in human humanistic psychology. So I’ve always wanted, like,

 

even when I was little, like I used to always be like, why do people do the things that they do? Like, what are the things that make them like, make the choices that they make? So I was doing that, that my degree in human psychology. And then I actually got a job. It was actually thrown at me. I was working at a restaurant,

 

like, what am I really like? My, my brother. He was like, Hey Kara, I want you to run my restaurant. And I’m like, you not, never did any of this ever in life. And he was like, yeah, but you’re smart. You’ll figure it out, figure it out. So I did that and I remember like the most pivotal moment.

 

That’s why I was like, I gotta get my stuff together. It’s like he was a pizza place. And I was like doing the order and stuff. And I was like, okay, we need cheese. I was like sick. Not knowing that this was like six boxes. Is that like, It’s bulk ordering. I definitely originally spent a lot of time in restaurants,

 

so I absolutely totally know what you’re talking about. Yeah. And it’s funny. Cause he left me, like, I would say at least three weeks, then he left me to go on vacation for a month. But like I’m over here, like trying to do orders and do all this stuff. And I’m just like, well, the shipment comes in.

 

It’s like all the shift keeps coming in and they’re like, what is your I’m? Like, I ordered like snakes and it’s like, each box has 12 bags and I’m just like, okay, let’s figure this out. So we have key pieces of dollars slice it out. But actually it’s funny. Cause everybody always asked me like, how did I start learning all the things that I learned that mistake,

 

like we were very new in business and I was like, we have to get people in these doors. I have all this chief Shamar comes home in two weeks and he’s got to literally like yell at me and cuss me. Yeah. I have to figure this out. So I was like, I need all the people around us. Like, no we’re here.

 

Like how can I do it? And I was like, well, what would be the easiest thing to do? And I was like, easiest thing to do is like to get in touch with all the restaurants and businesses around me to know us to come over. So Lily, what we did, I was like, Hey, we got this chief.

 

We’re going to give everybody a free cheese pizza. We’re just going to drop it off. So I literally just started dropping off cheese pizza and me happy personality. Hey, thank you guys so much. My name is Carrie. I’m the manager. I probably seek the pallets. I just want to drop off this chief. Please let me know if you ever want to come hang out.

 

I’m always there. My team’s always there. We would love to have like literally just everywhere, like just drop it off cheese pizzas, the glory I’m like Oprah, which it was so crazy. Cause literally like within a week people just start coming and they were like one, they were like here, like no one’s ever dropped this off pizza. And then like,

 

you were just like, your energy was just so amazing that we just went to come hang out with you. So literally like people just start coming and coming. Luckily all the pieces, all the cheese was Columbia before he came. So that was good. Yeah. But that was when I realized that I was like in business, you need to double down on what you’re good at that.

 

For me, it’s always been connections and relationships. So I was like, I’m going to have to double down on this. I’m going to have to create this visibility strategy and what I start calling with a fat visability. So like literally I want to be extremely visible to every business within five minutes, like around the perimeter. And that’s what we did.

 

And we were able to become extremely profitable in the business. And I did that for about two years, but like I just graduated from college and it wasn’t cool to have that type of insurance anymore. So I had to go into corporate and I did corporate restaurants and I actually was at felt like corporate working on the opposite side as a business consultant, working with franchisees have increased their visibility and profitability.

 

So that’s what I was doing. But the whole time I was still with my thoughts of like, how can we get people in the restaurant? How can we change the perception? Because of course the way big plays, how come change perception, especially when there’s so many subways, how can we make this the way the go-to set weight in terms of everybody else that’s in the area.

 

And that’s what we kept doing. How can we do the things? How can we do it? And sadly, my father passed away March of 2019 and that’s kind of when I was like, I wanted to do more. My dad was in the military for 26 years. He may so much impact. And he replies, like I remember at the funeral,

 

they were like, I had one conversation with Paul and like literally my life changed. I was like, Oh my gosh, one call like one conversation. And that’s when myself, I want to do more. I wanted to do more outside of that. And one of my franchisees, he always used to say that, cause I made those schedule and I didn’t really work a lot of hours.

 

She was like, here, you need to do something like start a business. And I was like doing what he’s like, and I was going to do it in restaurant. But after my father died, I was like, I really want to work with impact or entrepreneurs. I want to work with people who have missions and messages that they want to get out,

 

but they’re not visible. They’re brands. Aren’t in alignment with who they are. I need to help them get visible so people can like, so the impact that they want to make, they can find, make it. First of all, I’m so sorry. You lost your dad. I lost my dad six years ago and I still every single like week or so,

 

like pick up the phone to call him and then remember he isn’t there. It’s really, really tough. And sometimes having a vision into seeing something differently, whether it’s, you know, what happened to you is just such an eye-opening thing. And I I’m sorry that happened, but I also love your story because it’s usually something like that and it makes us stop and be like,

 

okay, Hey, wait a minute. Am I really where I’m supposed to be in my actually using my skills? The thing I love about what you said brand strategy, is that what you have taught these businesses to do. Isn’t this like, you know, Proctor and gamble or Budweiser or huge big brand strategy. You’re really talking down on this level to these what we call micro businesses.

 

Okay. Like 90% of our listeners is a show where micro businesses wouldn’t qualify to be a small business cause that you can have up to a hundred employees. Right? And so these micro entrepreneurs that have very, very small teams and the concept of being the go-to business, not for everybody, but just within this fear of influence, granted it’s different. We’re talking about online business is so simple.

 

It’s yet so smart. And so I love what we’re going to dive into today on this show. And thank you for sharing that. I think that so many are like I did years and years and years waiting tables and bartending, my husband was in the restaurant was in corporate restaurants. There are so many entrepreneurs that are from the restaurant industry. It’s because we are bad-ass and multitasking actually I’ll say that if you can,

 

if you can be in the restaurant industry, you can do anything, anything. I usually do fine dining. And I think that’s what I was like, Oh, I can do all things out. Right? Yeah. I did find dining. Like at the end I did find dining and I was like, man, I actually should have been doing this.

 

I sell $300 bottle of wine, make as much money as I did. You know, back when I was 17 serving vegan food across a bar, but you know, it was great. It was, it was good experience. And so diving into, you know, kind of brand strategy, some of the things that we’re going to talk about today in our audiences want to know my people ask me this,

 

your people ask you this, like this is the thing they want to know. And we’re going to break this down for you guys today on the show. The biggest question is, is how do we build this business and personal brand at the same time? How do we know the balance between, you know, what we’re sharing out there as a company and what we’re sharing out there as a personal brand,

 

as a human that kind of behind the scenes and you have three different things you’re going to take us through today, which I’m so excited to talk about. And so the first thing that you say in your process that you bring people through in branding and strategy is understanding your customer’s core drivers and really like what keeps him up at night. Can you elaborate on that?

 

Teach our listeners, that process and this being step number one. Here’s what you guys got to do in order to tap into this level of influence. Yeah. So what do you want to do is you really want to understand who they are. So of course, like people say like, what books do they read? What Facebook groups that, Hey,

 

that’s great. But you also want to really understand the psychological like back, like who motivates them. Like when they have a bad day, what, like, what are the things that kind of gets them out of? And the way that you do that is the easiest way to do that is by start talking to your customers, like start asking those personal questions.

 

I have that relationship. Cause we were like, Hey, you know, I know that was crazy. Like you were doing that launch. I know it was a little rough. Like what were you kind of going through? Like, let’s talk about it, let’s see if we can adapt to it. So next time they might understand what you’re doing next time we can fix it.

 

And a lot of times they were like, you know, Carrie, like I want like, I really, really want to be able to like be there for my family. I want to be able to create this life for my family. So that’s, what’s keeping them up at night. Like that’s the thing and you’ll hear it. They’ll tell you.

 

And they’re like, I want to be able to do this with like every time I feel like I’m getting almost there, I just can’t take that leap. So having those interviews with your clients and actually listening to what they say, because I think a lot of times we don’t really listen to what our clients say, but actually listening and then actually diving deeper,

 

say, okay, like, so you really want to help your family? Like what, like what are you trying to do? Like, what do you want to do with your family? I really want to put my daughter in private school. I really want, I really want my wife to be able to homeschool like our youngest stuff like that. Having those conversations is what is going to be able,

 

so you can understand how to communicate with them and how to do those other people that we’re going to talk about in a way So smart. Okay. So first of all, people don’t like taking time to do this and it’s the best market research they can do. And it’s the most direct. And I love that you said that because a lot of entrepreneurs,

 

like we are solutions finders, so we just want to solution and be like, Oh yeah, yeah, it’ll sell. And I love that. You talk about how important it is to actually talk to your audience for sure. The best market research. If you guys are not on clubhouse with me and Carrie, you should go and clubhouse. Cause it’s like market research gold.

 

You can just room about a question that you want answered and you’re going to get all that feedback. Some you don’t want, but some really great important feedback regarding what, what you guys are trying to do. And so understanding basically what keeps him up at night and the things that matter to them that do not have anything to do with what you’re selling.

 

That’s what I heard what you said. Oh, I like that. I like that. Yeah. It’s funny. Cause I feel like I’ve been, I’m always on the soap box is especially because we’re all entrepreneurs just because we’re an all white space doesn’t mean that our clients are just like these people laid at people. They’re real people in the real world with real life,

 

things that are going on every day and those things just because they’re on the screen, it’s still happening. So you have to take time and ask those questions and try to figure out what is their real day to day life. Like for me, I’m a at, so I get up at seven o’clock in the morning to homeschool my knee, that there is something that up and that’s a driver for you.

 

And, but it very impressive by the way, just so you know, your superstar rockstar For sure. But very important. Okay. And just understanding Those other drivers behind the scenes and like the second thing you had said in this, like really kind of pulls off of what we were just talking about is understanding your brand archetype. First of all, can you please explain to our listeners that don’t even know what a brand archetype is?

 

Like, what is the definition? What is a brand archetype and then help our listeners understand how to utilize? Yeah. So the easiest way to explain what a bread archetype is, if everybody is familiar with Maslow’s hierarchy of needs. So everybody has certain needs and desires that they have to get to be able to survive and feel like they’ve made the next step.

 

So of course, you know, water, shelter, money, commitment, relationship, that’s what people need. Those same things that they need are the same things that go into the bread archetype. Like they have the hero brands, musician brands, the innocent, the Sage, like all those are different bread archetypes, but all of those are based on the core needs that we have Nate.

 

So what happens that how to really leverage it is a differentiation factor. So a lot of times, especially right now in social media of everybody came online. But a lot of people that do the same thing, like I feel like you’re gonna throw a rock in social media and he had a bread strategy. Yeah. But because they haven’t leveraged a brand archetype,

 

they’re speaking the same language that everybody else and speaking actually create a brand archetype and speak in that language. You’ve differentiated yourself. And you’re actually now tapping into the coordinate and core desires of your dream client of your Raymond band. So now when it comes to your offers and your services and your updates, they’re like, Hey, I’m going to listen to this person because they’re speaking to me is that it’s speaking to every black everybody else.

 

And it’s what we call is that the true foundation of creating a frictionless print. Wow. Okay. And one of the things, one of the notes I took and we were talking a little bit behind the scenes in planning, this show is that people go to the brand that understands their thought process. And I thought that was so smart that you said that and they’re going to the ones that speak to their heart and they’re going to the ones that speak to their true desires.

 

And honestly what their personality is as a person. Those are the ones that they’re attracted to you even like said, you said something about your mom, you shared this really cool thing. Like your mom’s are attracted like safe brands. Like, you know, like a lot of moms are in that, you know, and that whatever Ramy is and moms are right.

 

And maybe that just generation where as that’s not the same thing that necessarily drives everybody else. Yeah. Cause it’s like a key example about, let’s say you have a mom who really like bills. Like I’m looking for like a brand that’s safe, that’s secure. They’re going to be looking for conversations and words. That’s going to be like assurance secure. Like that’s the words that they’re going to want to hear because that’s going to speak to their language.

 

But for me, like, I get excited by like transformation, innovation, things like that. So I’m going to want to hear things like creative, like innovative moving things like that. That’s the stuff that I would like to me. And that’s why I said it’s super important to understand who your customer is, that it may level to be able to have that conversation when it comes to your brand archetype.

 

So cool. So cool. Okay. And then the next step you’re going to take our listeners through is understanding now how to represent that visually. What does that look like? What are your tips on actually bringing a visually to the world? So the thing is like always tell people that colors have feelings and fonts have emotion. So you want to make sure that when ever you choose your brand architecture,

 

you look and you kind of see like what feelings actually are kind of bringing off like what the words are actually bringing it all. So let’s say you have a rebel brand. If you think of a rubber brand, like if you think of like Harley Davidson and things like that is very bold, disruptive, challenging the status norms. So when you think of their colors,

 

you’re going to think of Rez black, things like that. They’re not going to think of like a baby pink is going to throw it all out. You and be like, hold up. Like, this is not speaking to me Down. Yeah. And you said colors have feelings and fonts have emotions. Wow. That is so true. Yeah. We wouldn’t,

 

we wouldn’t think that for sure. And I think oftentimes we’ll look at a brand and wonder why that maybe that brand doesn’t really turn us on or we’re really not really attracted to it. And yeah. A lot of the times like, yeah, those colors just don’t make me feel like I want to go on a field. They don’t do it for me.

 

And it’s funny. Cause I always, I feel like makeup brands. I used to be a makeup artist. Like in my past life, I love entrepreneurs. We’re so cool. We’re so mixed up. There’s so many experiences. Yeah. So I used to do makeup and like I used to always think it was super cool. Like how makeup brands created different looks and feels to attract different people.

 

So like, are you a makeup girl? I literally don’t wear makeup at all. I’d go, I get my eyelashes glued on. So I don’t even have to wear mascara is anything I do. I don’t know how to do makeup. I’ve never worn makeup. I have zero clue. But all of my I’m just weird. All of our listeners probably know exactly what you’re just about to say.

 

Yeah. So like benefit tarts. Like those were really poppy, like millennial brands. Like that’s what they give off. They give that puppy millennial, like this has the new trendy items, but then you have like NARS, Estee, Lauder, things like that. They give like this look spiel and the prices are different just because of it. Cause you’re like,

 

Oh wait. But when you go over to nurse and Estee Lauder like you and your mind already say, Hey, I’m probably gonna spend $300 And what, what I don’t, but that’s an airplane ticket to me, but I get what you’re saying. You know that that’s a ticket on a journey to me now I get what you’re saying and it’s such a good correlation.

 

And so this visual representation. So first we talked about understanding what keeps your people, your ideal people up at night, at night, not even necessarily as it actually relates to your product or your service or your program or your course or whatever it is that you’re selling. So what are their core drivers? The second thing that you talked about, I love the brand archetype in understanding how to create that connection between the personality of your buyer and the personality of your brand.

 

And I know that, you know, that’s spoken about often, but I really appreciate you breaking it down on the show. We haven’t had somebody on the show in four years, that’s actually talked about brand archetypes. So I wanted to make sure that that was really defined for our listeners. And then you’re talking about bringing it out visually and making sure that there’s a visual,

 

very clear visual representation that is thoughtful in color and font. And then obviously in messaging and the work that you did within the brand archetype development. The last question I want you to answer for us today, very interested to get your take on this. This is clearly a topic of conversation within my mastermind today. You know, everybody has a different thought on this for entrepreneurs that are building both that business and that personal brand.

 

And we’ve talked about understanding the actual brand strategy of it, but now actually the process of posting and sharing. What percentage do you recommend people share transparent, totally irrelevant behind the scenes versus about the business. Is there a split that you have seen that’s working behind being transparent in what you’re showing your audience, even at literally Siri’s listening to me, she’s always listening.

 

You guys turn her off. What does that percentage, what is that difference that you see as far as posting about the business and posting about the company brand versus posting about what’s personal, maybe what you’re cooking for dinner or a hike you’re on or even your kid. Okay. So this is exciting for me because I always talk about this and we have a thing.

 

We call it our content bucket. And in those contents, it’s not me. There are about, I would say at the minimum about three to five, but that kind of depends on like where you’re at, how we try to map it out is what strategic pieces of content. And this will kind of break down, like how all is it happens?

 

The strategic pieces of content. That is how you think about STEM. So like, what is your thought processes on your business? And a lot of times the easiest way is like, what’s your show? Like what’s your stage? Like, do you have a podcast? You have a YouTube, you have a Facebook show where you’re actually able to have conversations with people and people can understand how you think.

 

So that’s going to be your one bucket. Your second bucket is going to be, what are the, that can come from those pieces of content that you just talked about. That can be resourceful for people who might not be ready to work with you now. So what are the things? So for me, like if you ever go to my social media,

 

like we teach about bread architects. We teach about color theory. We teach about different pairings and color palettes that people can use. That doesn’t really do anything for me, but it becomes a resource will aspects for somebody else which provides education, but also still goals aligned with our strategy. The next car is always going to be, what is your, what is your heart’s feet?

 

Are you a person that like is motivated by like, you want to inspire people. You want to motivate people. You want to make people laugh. What is that heart piece? That’s like, really like really close to you. So for me, it’s always to try to inspire other people. So in March we’d have like the Sheik who marches. We had nothing to do with our business,

 

but it was aspirational for me because I always want to highlight other people, inspire other people to show like, Hey, these amazing people are doing amazing things. You need to see what they’re doing. Get inspired by them. The next part is who are our clients? What’s their testimony is whatever our case study. What are the people that you want to actually work with insight?

 

Like who are they are inside? Like what, who are your avatars? Why do you work with the people? Like where are they at in their journey? Why they want it? When are they ready to work with you have that in there. And then the last piece. So it will be 20%. If you decide the last piece, we call it all things,

 

your name. So it will be all things, April, all things. Carrie’s like, what are the things that is about me? So those are like, for me, it’s like my real, like I’m showing my personality. I’m doing all my things. I’m doing my dancing because that’s me. I’m actually like a happy-go-lucky person. Like I did like an egg drop thing with my niece and nephew this weekend.

 

I did that in my story. That’s my day-to-day life that showed the different parts of me, but what happens? And this is what super cool. And I love it with our clients is their social media becomes a place where people just want to hang out. Cause they just want to see what’s going on. What are they doing today? Like, Oh,

 

this is really cool. I didn’t know about that. That’s a great thought process. Then think about that. They keep coming back over and over and over again. You start seeing all these profile businesses while you’re patient. Like these people just keep hanging out. I really anything this week, but it keep coming back because you become a place where they just want,

 

they feel comfortable and happy. Mm. I love that. Okay. Those five buckets are absolutely genius. And I know people are like, okay, don’t forget you guys as podcasts. You can replay it. Let me see if I can restate the five buckets. Number one is your thought processes or your methods or your systems are kind of your, your,

 

what I would call your signature method, your signature framework, like your IP, your zone of genius. The second one are actions people can take and a place where you can be resourceful based on your zone of genius and what you teach, who aren’t ready buy from you. The third one is what does your heart speak? Like, are you a motivator?

 

Are you funny? Like what other things can you share that might or might not relate to your business? The fourth is who are our clients? What are the case studies? What do they need from us? How to know when they’re ready to work for us or work with us, what does that trigger? What are some of the things that our clients are working on?

 

And then the fifth one is all things, your name, like, what are you up to today? What are you doing? And so that does answer like the 20%. I think that what is your heart speed is also possibly very personal is what, But it can go business. And that’s the really cool part because like, for me as caring about people as a part of our core values.

 

So when it came to the shoe marches and even like our biggest coming up in June, it is an alignment with that. So like the boss brushes in alignment with what my heart speaks with my heart speaks of how to inspire people, to take those next steps in their life. Even if it’s not, when we just take the next step. So cool.

 

It’s the things that your beliefs and your motivators and things like that. I, I love that so much. Thank you so much for being a guest on the show. This was a lot of great information. And I know our listeners went from some of our listeners who went from never even understanding branding to going from how to understand the audience and even now how to create content.

 

I mean, that’s just way above, you know, but I think a lot of our listeners, so if you guys hung out until the end, you’ve literally got your content buckets, which is super genius. How can people find you? How can they connect with you if they want to know more about your services? Yeah. You can just visit us at www dot Connect dot com.

 

It’s funny because the last is the Irish word that means to bring light to which goes into our brand, which is what we try to do. Even like in our businesses and shining light on other people’s brands, bring light to them and have people see them. So that’s why I love, like, I, I love our business Smart. Say you’re a brand strategist,

 

good meme or good, good business name or two. And then this is episode number 224 here on the sweet life entrepreneur podcast. So you guys can find all the show notes and all Carrie’s links and how to find her in the show notes here@sweetlifeco.com. But then also we get to jam in a clubhouse room. So if you guys are unclip housed in your listeners to this show and you are subscriber,

 

like you’ve clicked the subscribe button, you’re getting downloads of these episodes. And so you’re listening to it real time. Carrie and I are going to be live on clubhouse on the Wednesday that this show drops at 12 o’clock Eastern time. So if you’re listening to the show in real time, Carrie is going to be in our clubhouse room, taking your questions,

 

workshopping with you, talking about these five buckets and brand archetype and in all this stuff. And if you, if you’ve never moderated or with a room with her, you never been in a room where she moderates. She’s so much fun. That’s where I found her. And I can’t wait for you guys to get a chance to dive in deeper with Carrie as well.

 

So Carrie, thank you so much for being a guest on the show and all of the genius that you brought. It’s been such a fun time hanging out with you. I love everything that you said, and I know our listeners really appreciate you pouring into us. Thank you so much. It literally means the world to me. I said at the beginning,

 

you’re so sweet. It’s it’s truly our pleasure. All right. You guys, thanks so much for hanging out with us today. Isn’t Carrie, just such a gem, such a sweetheart. I hope you walked away with exactly what we promised you would the understanding of brand archetypes and how to use this in your business to speak to the core needs of your audience.

 

Again, you can join us on clubhouse, the live conversation and Q and a at 12 o’clock Eastern time, every single Wednesday, simply by following me on clubhouse and clicking the little button next to my name, to turn on alerts. So, you know, when we’re going to be talking and you can find me at April beach on clubhouse. All right.

 

You guys have an awesome, awesome day. I can’t wait to talk to you again soon. Bye bye. For now.

Episode 219: How to Build A Personal Brand That Lasts A Lifetime – with April Beach and Nicole Herring

Nicole Herring SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Episode Bonuses:

Need faster business growth? Schedule a complimentary business triage call here.

Who This Episode is Great For:

Entrepreneurs in the first stages of business growth, who feel like you’re struggling to make a decision on your personal brand and how to represent yourself to the world.

Summary:

As an entrepreneur, expert or professional leader, one of your strongest assets is your personal brand. Your brand is the outward representation of who you are and what you bring to the world. But oftentimes, leaders struggle with imposter syndrome, or get confused about how they want to show up. You might be afraid that you can’t take things back once you show them to the world or you’re fearful of judgment or regret.
 
In this, our guest Nicole Herring, NLP Practitioner, breaks down her process to help you make strategic. personal brand decisions.

At the end of this episode you will:

  1. Understand personal vs company branding
  2. Have a set of questions you can ask yourself to make personal brand decisions

Resources Mentioned:

 
 


SweetLife Podcast™ Love:

Are you subscribed? If not, there’s a chance you could be missing out on some bonuses and extra show tools.  Click here to be sure you’re in the loop.  Do you love the show? If so, I’d love it if you left me a review on iTunes. This helps others find the show and get business help. I also call out reviews live on the show to share your business with the world. Simply click here and select “Ratings and Reviews” and “Write a Review”. Thank you so much ❤︎

Need faster business growth?

Schedule a complimentary business triage call here.


Full Show Transcript:

 

You’re listening to the Sweetlife entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator, a probate, Hey there, and welcome to episode number 219 here on the Sweetlife entrepreneur in business podcast. And today we are diving in and Having a conversation all about how to build a personal brand that lasts a lifetime with our guest in the house today,

 

Nicole Herring, this is a great show and we’re going to go ahead and dive right in. But before we do, I want to make sure you have utilized the tools we have for you here to grow and design and scale your business here at this sweet life company. And through this week, I have entrepreneur podcast, all of which can be found by visiting Sweetlife co.com

 

on there very specifically, I want to point to our start to scale up system. If you haven’t yet taken the self-assessment to find out what stage of business you are in, it is absolute gold. There are some short questions for you to answer. And then based on the stage of business, you’re in, we give you a whole entire list in a checklist,

 

actually with support in steps to get your business to the next level. So no more confusion overwhelm or shiny object syndrome. There’s a very short assessment will get you there. And you can take that assessment simply by visiting Sweetlife code.com forward slash quiz. Okay, let’s go and head and dive into today’s episode with our guests. This is what we’re talking about.

 

This show is great for any of you who are in the first stages of your business, launch and development, and even scaling your company. So based on where you are in that, self-assessment, this is great for those of you in stages one through three, and you feel like you might be struggling to make a decision on your personal brand and how to represent yourself to the world.

 

Because as an entrepreneur expert or professional leader, one of the strongest assets that you have is your personal brand, right? And your brand is an outward representation of who you are and what you bring to the world. But oftentimes commonly leaders struggle with imposter syndrome. They get confused about what they want to show up, who they want to show up as who they want to show up for.

 

In actually I talk with a lot of entrepreneurs who are kind of afraid just to even put their personal brand out there to the world, because they know once they do that, you know, you can’t really take it back. And so they feel like they are just stuck in this place where they can’t move forward. You’re worried maybe somebody is going to judge you and you don’t want to have any regrets,

 

but as a leader, as an expert, even if you have a company brand, it’s important that your personal brand shows up to the world, because people are going to connect with you as a person so much more than they’re going to connect with a brand or any sort of accompany brand first. That’s why everybody loves seeing behind the scenes on your Instagram or talking to you directly in a clubhouse room,

 

who you are and who you show up as are incredibly important things. And so that’s what we’re talking about on today’s show. Today’s expert is Nicole Herring. She’s an NLP practitioner that breaks down her process to help you make strategic, personal brand decisions. And here’s a little bit of Nicole story and she shares it more when we dive into this, because I think it’s important for you to connect with it.

 

Basically she’s done everything. She’s been a designer and an entrepreneur, and she struggled with the fact of really stepping into who she is called to be as far as being also a mom. And she has gone through the process to create an amazing structure that she’s going to guide you through today that helped herself go through how to make personal brand decisions for her business.

 

Another little backstory here is Nicole is also, I first met her. She traveled with us to Florida in fall of 2020 for our Sweetlife company planning retreat. I had never met this woman before. She was absolutely a gem, even though she lives like 12 miles from me, isn’t that crazy. We had to fly to Florida from Colorado to meet each other for the first time.

 

But one of the things that really stood out to me, she photographed our entire week there and it was amazing, but how she did that was she really worked with my team. She photographed my team as well to really extract who they were as people so that it represented in the outward view of the photos that they would use professionally. It was absolute genius.

 

And that’s why I have invited her on today’s show. You’re going to absolutely love this woman, just like I do. So at the end of this episode, you’re going to understand personal versus company branding. And we’re really diving into the personal branding side. And Nicole has given you a set of questions that you can go through and ask yourself to make the smartest,

 

most confident, personal brand decisions for yourself. All of the show notes and everything we’re talking about can be found by visiting Sweetlife co.com. And this is episode number two 19. All right, let’s go ahead and dive in.<inaudible> All right. You guys, I am joined by my very, very good friend, Nicole Herring. And let me give you a little bit of a background story.

 

Before we dive into today’s business trainings. Nicole lives 15 minutes from me, but we had never met. We were introduced by Cathy Hawn. Who’s an amazing woman and she connected us because I was looking for a photographer. Now here’s a little bit of the background story too. I have never been into like personal photo shoots because I didn’t believe anybody could actually capture me and who I authentically am.

 

I was, my experience was I was always like forced to be somebody that I’m not anyway, long story short. We were planning our business retreat at a beautiful beach in Tampa, Florida on the beach in Tampa, Florida. And I really wanted to bring a photographer and I met Nicole and I realized he was the first person that I had ever found that could truly capture the authentic behind the scenes of what we were doing as a company and to get amazing photography of really what it’s like to be part of the Sweetlife company and who I am as a person.

 

So I had the pleasure of spending a week with Nicole on the beach in Tampa and walked away with the most incredible photos, just capturing everything we did as a company. But then also, I mean, this woman took the time to know me. She even had me like laying down in that sand And I was like, yes, you want me to lay down with my hair and the seashells in the ocean.

 

I would love that. You know, so she, I really took the time to know who I was as a person. And I am just so blessed to have her in my life. Now, the thing that we’re talking about today is one of Nicole’s incredible giftings, and that is helping entrepreneurs actually create this personal brand that lives a legacy that is true to who they are as people.

 

And so there’s a big process of doing that. It’s not just showing up to take pictures. There’s so much more than Nicole identified in that. And that’s why I’m so pleased to introduce you guys to her today. Because after you hear about her process, it’s going to really put you in the right direction of creating your personal brand in a way that’s true to you.

 

So Nicole, welcome to the Sweetlife entrepreneur podcast. So glad that you’re here. Thank you. I’m thrilled to be here. I just want to say thank you. And yeah, I love, I love how we had to travel to another state, literally on the other side of the country to finally meet each other, we have had a couple of calls and COVID kind of came up and our original plans derailed,

 

but we came together anyway. So I love how worldwide our brands are. And yet, like we still had to meet, we still had to get on a plane to actually connect. And it just, it’s just the way I love to do business. Like, I’ll meet you by the beach. I think I wrote that at the bottom of the email.

 

I’m like, just tell me when, and I’ll meet you by the ocean. Right. And we did too. Like she met me by the beach. It was awesome. Tell everybody, yeah. Tell everybody about, you know, kind of your evolution To your now area of incredible expertise. Thank you. Yeah. You know, it’s interesting. Cause it’s like at one point when I decided I wanted to leave the version of motherhood,

 

that was the stay at home, the homemaker version of motherhood. What else is out there for me? I really did not know what that looked like. And I just thought, how can I get paid to be creative? I didn’t know what that meant. There was a whole entrepreneurial part of the journey that I was just like, so outside my realm of possibility at that point,

 

I didn’t know what I didn’t know. And so I did, I went on a journey for a couple of years of just allowing myself to say, Hey, I would love to get paid as a personal stylist. As an interior designer, I rebuilt and refinished furniture. I paint on canvases, like all kinds of things and then fell into finding that I had a knack for writing.

 

And then writing led me to copywriting and copywriting led me to branding and branding led me to photography. And then it was like this whole full circle cycle where it was kind of like, Oh, branding, photography, personal style, interior design, all of that is all so well encompassed and all the facets in one nice and neat package. And I was like,

 

Oh, so like, I didn’t even know branding was a thing. So I really pursued that path. And I really loved it. I worked with some great women, helping them build their brand, writing content, helping them create launch strategy. And then they would do nothing, right? Like they would pay me thousands of dollars to develop these concepts.

 

And then they would get stuck in their own brain. And in their own minds of feeling like they were an imposter or they couldn’t figure out how to then become visible in their business, even though they thought they were hiring me to solve the problem of, Oh, as soon as I have the copy, I’m good to go. As soon as I have the images,

 

I’ll be good to go. As soon as I have a launch strategy and I have the bird’s eye view, I know how to take steps. I just need somebody else to show me, help me see the way. And so I thought, Oh great. I’ll be happy to be, get paid to be creative and do all of this. But then I found that they were just not taking action in the business.

 

And I thought to myself, okay, what is it that is keeping some people from taking action and some people did not. And then it kind of, I stumbled down the path of NLP, which is neuro-linguistic programming. It’s a modality for coaching through the mental and emotional blocks that keep you from creating success in your life. And I found some of my own blocks and healed and transformed theirs.

 

And then I was like, sign me up. How do I become a practitioner? So I put a pause in offering creative services so that I could bring this to my clients so I could support them mentally and emotionally while they are creating a brand so that they’re not living in this tension of who they are portraying themselves on social media versus thinking there’s somebody different in real life.

 

And so as a really a matter of eliminating that tension and helping them see that they are the best and the worst of both of that and owning the good, the bad and the ugly so that they could actually move forward with their business. So there’s the long and the shit of it. Yeah. I mean, that’s so it’s so important. I think there are so many people listening that have spent so much money on valuable deliverables like you were creating,

 

right. And they thought that that’s what they’re missing and they still don’t take action on it. And so I love that you were so intentional and you’re like, wait a minute, you’ve paid me thousands of dollars and you’re still not using this stuff. What’s the problem here. So I love your journey. It’s very much who you are now that I know you kind of being like,

 

okay, now where let’s take another step back, where are we getting stuck? Where’s the bottleneck. So today on the show, we’re talking about how to build a personal brand that lasts a lifetime. And we’re really talking about a really how to encompass that. And there’s so many different things that we’re going to dive here. And, you know, if you’re listening and you have bought many things before and maybe felt like you were stuck and you haven’t taken action,

 

this was a really important episode for you to keep tuning into cause Nicole’s can actually take you through her framework in order to actually that outlines a thought process for you. So you can make intentional decisions, which is so cool. But before we get into that, let’s kind of set a baseline for somebody who’s listening that might not know. So first of all,

 

let’s define the difference between a company brand and a personal brand and kind of dive into that just real quick. If anybody, I wouldn’t say, if anybody I know who so many people ask me these questions, like, should I brand myself or should I brand my business? And what’s really the difference. So can you just basically explain that for anybody who might be wondering?

 

Sure. So when you’re branding a business, you’re branding a solution that appeals to a particular ideal client. And so everything that you’re doing within a brand of a business is okay, who’s our ideal client. Who’s willing to pay for the solution that we’re offering. What is their price point? Is it for a business to business solution? Is it a business to consumer solution,

 

right? It’s all about the consumer and the problem that they’re attempting to solve when you’re in a personal brand, you’re still very focused on the client, but the client also wants to feel like they’re resonating with the person who’s delivering the solution, who’s delivering the transformation. And so the personal brand aspect is just, it’s a bit about who you are as a human and you’re injecting those qualities into a brand.

 

And the very simplest way is to take like, like you and I were talking about previously is just taking, you know, a few basic adjectives about who you are as a person and injecting that into the visuals of your brand. And so that when people meet you in person, they feel like they already know and connect with who you are, because your feed or your,

 

you know, the way that you speak, the energy that you have comes through. And so there’s, there’s no disconnect there in the personal brand, from the visuals we’re seeing online and the person that they meet in person, right. Because you don’t, your brand is speaking for you long before you’ve actually connected. One-on-one Right. And something you said to me before we started recording,

 

that was just super important is that you said the personal brand also tells the idea of clients. It tells them a story of what’s possible. So they are actually able to see what they personally, it’s very hard to find, see yourself personally, in a company brand, right. But when you’re looking at a person and you’re seeing their life and what they’re doing and how they’re going about doing that,

 

where they go and what they’re wearing and who they’re hanging out with and all those things, all of that is representative of what is possible for them when they work with your services. And I thought that was so important for people to understand. And that really speaks a lot to, if anybody has that question, should I brand myself, or should I brand my company?

 

There are very important. We could have a whole podcast on that, but just, just to take away, there are some very important to note that doing both is very important. Moving forward to a certain extent, obviously, based on, on your company and based on honestly, based on your company, exit strategy, if you want to have your company acquired and things like that in the future.

 

Okay. So let’s go ahead and dive into why it’s important now. So some of the reasons why it’s important to create an authentic personal brand that is really, really true to who you are in a couple of things I want you to define for us, if you could, please are number one, what is imposter syndrome? Because that word is used quite often and people might necessarily not necessarily know the actual definition.

 

And then what’s in between that in self-doubt. Yeah. Thanks for asking. And I did bring up the definition just because I want to make sure that I am saying it correctly, because the way that I, well, I’ll just go with it. So imposter syndrome, according on a quick Google search, it says that it’s loosely defined as doubting your abilities and feeling like a fraud.

 

And it’s disproportionately affects high-achieving people who find it difficult to accept their accomplishments. And so basically when I say, what, how self-doubt and imposter syndrome differ is it, imposter syndrome says that you even look at the evidence and then you diminish it. You actually say, Oh, I’ve created 40 grands in my business, you know, in X amount of time.

 

But that was just a fluke. Like I got really lucky. These three things happen, X, Y, and Z. I didn’t really make that happen. It was a fluke. It was by accident, all that. So you diminish what you’ve accomplished and also hold it against yourself. And so the self doubt is what keeps you from taking action in the future.

 

So then you’re now diminishing. What’s possible for you, even though you have evidence that supports that you can create Results because you’ve done it. You’ve now diminished it and created self doubt that then prohibits you and even self sabotages. You moving forward with the expertise, the zone of genius that you have, the skillset that you’ve nurtured, or your natural talents that you have,

 

right? Like all of that, you then now discount and say, it’s not, I mean, I can’t really charge. I don’t really know what I’m doing. Like I just, you know, whatever. So now you’re discounting what you can do in the future. And the imposter syndrome kind of is how you reflect on what you’ve accomplished and say,

 

I’m just surprised if, if only people I, the fluke made 40 grand or whatever it is. Right. Right. Okay. So just a random question for somebody who’s listening. I mean, most of our listeners are in this growth and scale phase of their business, but for those that are listening, that are brand new business and they haven’t done anything yet,

 

like they’re starting from scratch and they’re looking around and being like, like, how do I do this? There’s all these other people that are better than me that have been doing this longer than me, that LA LA LA like all these things that they’re saying to themselves in their mind, we’re going to go through this framework here, which I’m so excited for you to share your framework.

 

But is there something that you would say to them specifically? Oh, for sure. So all the time, and I mean, this is, I’m not making this statement up. People say it all the time, but it’s like, you cannot compare your beginning to somebody else’s chapter 47 or whatever it is. And so you have to allow yourself to,

 

to be bad, to be a starter, to be fresh, to be new. And also, if you really want to look at what you’ve accomplished in your life, you can lean back and evaluate self-evaluate every job you ever had, even as a babysitter when you were 14, right. Like take it way back and go old school and look at every job you ever had and look at the skills and qualities and things that you have honed and created from each individual job.

 

I mean, I know I worked at a bagel shop when I was a child. Like not<inaudible>. Yeah. You definitely got through that. I mean, 15, we were children. Right. We thought, we thought we were so big, but yeah. So, you know, 15, I worked at a bagel shop and then I worked at a law firm when I was 16 years old,

 

just, you know, working in the back. And so every single job that I’ve had, I’ve been able to look and see like, okay, well, if I could do that job at age 16, then what did I get from that, that qualifies me for what I’m doing now. And you can actually go back and just prove to yourself and self-evaluate and say,

 

actually, I had no luck, I’ve done a lot, acquired a lot of skills. And so it’s the human condition to look at where we’re lacking, as opposed to where we’re actually having the skillset and honoring what, what we do know. And so you have to literally train your brain to not look towards the negative and seek out the positive. Okay.

 

So, and then one of the, one of the ways that this works, even with one of my clients recently is that she was like, I was like, okay, tell me a time in which you felt really successful. And she was like, Oh, I don’t know. I’d have to really think about it. And I’m like, don’t think about it.

 

Just tell me a time in which you felt successful. She’s like, well, I don’t know if the is like successful enough. And I was like, see right there, right there as a, as a feeling of not being good enough. And the reason why is because if I said, tell me something that sad that happened, you could immediately go to a sad memory,

 

but you wouldn’t second guess, was that sad enough? Was that the status memory I’ve ever had? Probably not. Right. And so it’s a human condition to really look at the least important parts of the detail and make them the most significant things you have to retrain your brain. And so that’s a process that I actually teach my clients. That’s the reframing process that I’m going to teach you right now.

 

It’s a bit of, a lot of different things that I’ve learned. There are so many teachers out there who teach different parts of this. And for me, pulling it all together was not a feat in the sense where it was a hard accomplishment, but when I really saw the full picture, it just kind of blew my mind. And so until that process,

 

yeah. Do you want me to Right into it? Yeah. So let’s tell him, let’s kind of set everybody up for what’s about to come. So there are seven steps to it and you actually break out the word reframe into an acronym. So sh so you’re going to guide people through this process. And so at the end of this process, like when they’re done with this,

 

they’re going to have a clear thought process to make decisions on building their personal brand. That will last a lifetime. So that’s the outcome of what you’re about to teach here. Yes. Okay. So let’s go ahead and dive in. Yes. Tell us your reframe process. Okay. So when you are reframing something, the first thing we want to do is really look at,

 

okay, what is the real and undeniable facts? What is the reality? That’s what they’ll let our RFC on spore. And so what we want to really do is break it down into three words or less of the problem that you’re trying to solve and take away all of the unnecessary words and all of the emotion and just simplify what you’re trying to create.

 

And so if what you’re trying to do is sit down and create, copy, offer a website. Or if you’re trying to write sales content in an email, or if you’re trying to start a nurture sequence in, in social media, you know, you just don’t make it into a big problem. You just like writing content. You know, what’s the most simple way for you to say this is the problem that we’re solving with the reality of the situation.

 

And so then the next letter is E which is experience. And so you really want to talk about like, what is the experience, the reference in which we want the person plays through the event of the thing. So in reference to writing social media content, when it’s the experience that I want my clients to have, when they’re reading through this, what is the experience I want to have when reading this same thing with writing content,

 

for an email sequence or in sales page, what is the experience we want people to have? And what’s the experience I want to have, right. Do I want to feel confident? Do I want to feel right? So that’s actually F I dumped right into the next step. It’s, it’s such a natural process that I can lead right into it.

 

And so the next letter of reframe is F. And so then you think about, okay, well, what are the feelings I want to accomplish in the writing this piece of content? I want to convert our readers into clients. How do I want to feel the number, one thing that people neglect to feel as confident, or like they know the answer to their client’s problem.

 

And so they sit down and they start to go into this worry, like, I don’t know what to write. I don’t know what my clients need to hear. Oh, what am I doing? Who am I anyway? Right. So they go into this emotional mind drama instead of sitting with confidence that they’re the expert and they know how to solve this problem.

 

If you can tap into that energy and get into that feeling and dictate the experience you want your clients to have. And so when will you, right? So like, let me Over to like building their personal brand. So once somebody listening would be, you know, you’re thinking when you’re writing the copywriting for your social media or in your website, you know,

 

really going through, you know, what is reality? What isn’t, you know, what is the experience you want people to have when they experience your personal brand? How do you want them to feel when they experience your personal brand? Yeah. This process is so good. Okay. So, and then R yeah, so the R is for the reaction.

 

And so a lot of times there’s an unintentional way that we react to our own thoughts and feelings. And so just how I was saying, when you’re sitting down and you’re thinking, okay, what is it, how do I want to be feeling when I’m writing the sales page or developing my brand and deciding who I am in the world and how I’m offering my services,

 

who am I, what are the feelings I want to have? This is the reaction of going in and thinking immediately the human design of just saying, I don’t know what I’m talking about and having that knee-jerk reaction of, of discrediting or diminishing all of the things that, you know, to be true and accurate about yourself and the a and the next one is just assuming radical responsibility and choosing an action instead.

 

And so instead of having the negative reaction and making decisions about your brand, what if you were just really intentional and you chose to like, trust yourself and believe in what you were saying and believe in who, who you were being and not live in that tension of that, your online personality or your online identity, and that brand is any different than who you are at home.

 

Sometimes there is some tension there, and that’s the mental and emotional awareness pieces that you have to kind of get the coaching on because the strategy is nothing. If you don’t have the mental and emotional pieces that support who you’re becoming and who you’re growing into in the online world. And so the M and reframe is for mindset awareness. And this is a different way of looking at it than most people usually do,

 

because a lot of times people think that mindset is, you know, like you’re either in growth mindset, you’re either moving towards something or you’re in limited mindset, or you’re in a lack mentality. And sometimes there’s something in the middle called neutral that nobody really gets to. And so I like to really attribute the mindset awareness to even like a storyline. So if you have a story,

 

there’s like a hero that’s out there, like saving the world. And they’re the ones that are in the growth zone and they’re making all the magic happen. Right. Then you have the other side, which is the victim mentality, the fixed mindset. And then sometimes there’s these innocent bystanders that are just part of the story, but it’s not really their drama,

 

but they’re just there, they’re a neutral person. And so sometimes I think that when it comes to in a mindset, when we’re looking, especially if you’re trying to build your brand, you coach people on this all the time, like find your competitive people, look at what they’ve got, what they don’t have assess their brand what’s missing. And then from there,

 

fill in the gaps with what’s natural and true to you, and really honor what you’re better at, but then get out of there and do not stay in the place where you are now living in comparison land and looking at their, at their content. And now going into the victim mentality that your brand is not as good as theirs, you know, all that kind of stuff.

 

You just need to get back to neutral by just removing that negative feedback from your own brain, by just knowing who they are, knowing what the competition is, and then not living in their world is the only way you’re going to create success. And so you have to just decide, am I going to grow into this? Can I go into neutral?

 

Or am I going to tumble down into victim world and, and be in a limited mindset? And now second, guess everything that I’ve made a decision on. And then the very last word is E which is the three E’s. Cause I could not pick one. There’s too many great words here, but listen, you have to experiment. Okay. So you just have to shift things and just be willing to experiment live in the curiosity whenever you’re testing your brand and you’re validating your offers,

 

you just have to say, what’s working and what’s not working and really take the failure of things landing or not landing away from who you are as a person, a failure. Is it about an event? A failure is not an adjective of me as a human, right? But it might be a rat. The failure of a specific idea that I had,

 

the idea was a failure. That doesn’t mean I’m a failure as a person. So you have to be able to experiment with curiosity, obviously, execution of all things, right? You give strategy to people all the time, how many people are taking strategy in and implementing, right? Like this is the disruption that you want to create in the market.

 

And, and in your industry of saying, okay, like, listen, information is not enough. If you’re not executing and implementing, you’re missing the Mark. And you, I know as a, as a brand and as a company are wanting to really change that. And then self-evaluation, I mean, here’s the thing, the reason why we fire people in business is never the reason why we hire them.

 

So if you can’t go back and look at why you’ve fired employees and you’re not learning anything from that experience, right? So the same for ourselves, like if we don’t self evaluate and look at where we, what worked, what didn’t work and allow ourselves to grow through all the circumstances, building a brand, launching an offer, all those things. If you’re not able to self-evaluate without being hypercritical of yourself,

 

right. It’s like critiquing and experience without being hypercritical of the self, that’s a learned skill set. So, and that’s one of the things that I found is that people were just, their inner critic was so harsh mine too. Right? Like I was like, everything that I did was not good enough. And I did not become an expert in overcoming imposter syndrome because I just learned from a book.

 

This is the crab. I don’t know if I can say cuss words on here, but I’m like, this is the S H I T that I went through to overcome my own self doubt and my own imposter syndrome and be like, actually do know a lot and had to go through this process. So this came from a year’s worth of wanting to get out of my own damn way to be honest.

 

Right. Right. And I love your framework. And I just want to highlight something you said, just kind of in recapping here, it was under the mindset piece. I love the neutral piece. And I think that you’re so right. I don’t hear that spoken to very often too, though, the gross or the fixed mindset, but what you said is you have to just decide to grow through this.

 

And I think that is so important because I mean, there’s nothing sexy or glittery about that. You just choose to go through the process of taking the action, which is your next step, you know, really in believing in what you do. And you just choose, take action to continue on, to force that wall down. And I think that that is so important that you said that.

 

So let’s go ahead and just kind of recap this reframe. So this is your reframe process. And what our listeners can expect is when you go through this and you take these concepts and you apply them to developing your personal brand, it gives you the thought process. So these are things that you think through as you are developing your visual in your written brand and the way your brand is represented to the world.

 

And so first you said the Aras reality, what is real and what isn’t the E is experience. And you elaborate on that. So beautiful. The F is diving into your feelings. The R is the reaction that a is assuming radical responsibility, love that the M is really the mindset piece. And then the ESA experiment execute. And self-evaluation, was it evaluate?

 

Yeah. Yeah, it was evaluate. It’s also good. It’s also good. And so this really is a thought process. I love that you have created a process of thinking to make sure that people are making strategic decisions about their personal brand personal branding. And I think that that’s why so many people get stuck, but when we’re branding a company, you know,

 

it’s totally different and we can pivot brand strategies and all those things. When you are personally branding yourself, especially putting it out on that forevermore timestamp on social media and what that looks like online, things that, you know, we cannot take back. Like once we put them out there, they are there. I think that’s also why people like there’s some confusion or fear or worry of doing it incorrectly,

 

but you’ve just done a beautiful job laying out this framework to have people really consider, you know, this is what I want to create. This is why I want to create it in a very intentional way. That is in fact, going to build a personal brand that lasts a lifetime. So thank you so much for taking the time for people. And how cool is it?

 

Like it’s always through our own journey that we build the most incredible solutions for other people. So the one thing I do want to say, I just want to say one thing is that a lot of times too, people put, they put this feeling of this as like, Oh, it’s, it’s forever, right? And it’s, it is building a lifetime brand doesn’t mean that you have to choose this one thing,

 

and then you’re going to stick to it for the rest of your life forever and ever. Amen. It just means that, you know, like you’re going to be true to yourself no matter what. So your brand is going to be aligned with you for the lifetime of your brand. It doesn’t mean that what you’re choosing today is the thing you have to stick to for the next 72 years.

 

It’s just how to be aligned for the lifetime of your brand. No matter how your alignment, the ebbs and flows of your own journey can always re attribute and rebranding is a thing. People do it all the time. You don’t have to say this needs to be set in stone. So don’t worry about that part. Just know that your brand will always be a reflection of you.

 

If you are really in tune with your and who you are as a human and confidence in that is what creates the most beautiful brand identities. Right? So well said, thank you so much for being on the show, Nicole, and we’ll put it all in the show notes here, how people can find you, but in the meantime, for those just listening,

 

tell everybody about your business and how they can find you on social media and online. Thank you. Yeah, I do personal concept coaching and I do brand identity coaching. And really it is the beautiful part that I love is to support the woman, to feel like she is the best of who she is in real life. And then making sure that that transfers into her brand.

 

And so that it feels this like it’s business, it’s personal and it’s, it’s a one beautifully reflective relationship. Instead of living in the tension of that, my website is really simple. Nicole herring.com and I C O L E H E R I N d.com. I have brand retreats coming up. Let’s all fingers crossed. The travel opens up internationally for right now,

 

we’re doing some, you know, a mainland of retreats. And of course I do coach my clients on a one-on-one basis. And I do have a group program that the sweet life company is helping me to get out into the world. So that’ll be exciting. And yeah, on social media, you can find me on Instagram as Nicole Herring, brilliant or no mine mastery coach.

 

Sorry. I recently changed the name of that. And then of course, I’m on clubhouse under Nicole Herring, just my name. So come find me, I’ll be getting on there and helping women to break through their self belief and limitations within themselves so that they can just get out there and make a difference. Yeah. And I will say, I actually get a lot of questions on who does our photography.

 

So this is the woman you guys, if you’re following me on Instagram, you want to know who’s taken all of our pictures. Nicole is the one and people have been asking me actually like, who is she? I want her to come to me and on my retreat. So those are, those are all good things. And what she’s teaching here in her coaching process sets you up to make sure the outcome,

 

the visual outcome is in line with who you are. So yes, the photography, the retreats are amazing, but I would highly recommend if you aren’t sure, and set and confident in who you are and who you were supposed to be to the world to really make sure that you’re honing in with Nicole and getting that set first. So everything you build and create is manifesting in the way that it is supposed to,

 

and it’s in line with you. So thank you so much for being on the show. I absolutely adore you. Thank you for who you are to us and the things you do for us as a company as well. All right. You’re welcome.

Episode 159: How to Become An Influencer In Your Industry – Part 2 – with Kathy Haan

Kathy Haan SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join us for Speakers Summit Virtual Mastermind!

Episode Highlights:
  1. The last five strategies to get influencer marketing.
  2. Kathy’s hacks for getting branding photography for FREE!
  3. The secret media weapon the major influencers know about that you can utilize as well.
Why This Episode Is Awesome:

If you haven’t listened to Part 1 of my interview with Kathy Haan, you’ll want to make sure you do that before listening to this episode.

Kathy Haan is a business coach, travel blogger, influencer, podcaster, and travel agency owner. You can find her work featured in places like Forbes, USA Today, Cosmopolitan, and Thrive Global. When she’s not at home in Iowa with her husband, three children, and two enormous Great Pyrenees dogs, you can usually find her traveling the world, creating content, and storytelling on stages.

Take a listen to this final part with Kathy to understand why she says, “The best way to gain authority is to borrow it from someone else,” and how you can become an influencer in your industry!

How to Take Action:
    1. Join us for Speakers Summit Virtual Mastermind!
    2. Connect with Kathy Haan (@kathyhaan) and myself (@sweetlife_entrepreneur) on Instagram
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Kathy Haan’s Website

Kathy Haan’s Blog

Kathy Haan on Facebook

Kathy Haan on LinkedIn

Kathy Haan’s Media Page

The SweetLife Entrepreneur Podcast | Episode #158: How to Become An Influencer In Your Industry – Part 1 – with Kathy Haan

The SweetLife Entrepreneur Podcast | Episode #037: Building A Profitable Creative Business – With Jeff Goins

Jeff Goins’ Book: Real Artists Don’t Starve

Help A Reporter Out (HARO)

One Model Place

FaceApp

Episode 158: How to Become An Influencer In Your Industry – Part 1 – with Kathy Haan

Kathy Haan SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join us for Speakers Summit Virtual Mastermind!

Episode Highlights:
  1. What influencer marketing is.
  2. Why you need influencer marketing.
  3. The first three strategies to get influencer marketing.
Why This Episode Is Awesome:

This is not an episode about how to have a million followers. If you care more about the numbers than the results you deliver and the relationships you build, you will fail.

However, if you want to learn from a true international influencer whose story and work has changed lives and if you want to develop your influencer marketing plan for the right reasons, this is the episode for you.

Kathy Haan is a business coach, travel blogger, influencer, podcaster, and travel agency owner. You can find her work featured in places like Forbes, USA Today, Cosmopolitan, and Thrive Global. When she’s not at home in Iowa with her husband, three children, and two enormous Great Pyrenees dogs, you can usually find her traveling the world, creating content, and storytelling on stages.

Kathy had so many amazing insights and tips that we’ve decided to split this episode into two parts. So, make you don’t miss part two.

How to Take Action:
    1. Join us for Speakers Summit Virtual Mastermind!
    2. Connect with Kathy Haan (@kathyhaan) and myself (@sweetlife_entrepreneur) on Instagram
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Kathy Haan’s Website

Kathy Haan on Facebook

Kathy Hann on LinkedIn

The SweetLife Entrepreneur Podcast | Episode #156: How To Create Your 2020 Strategic Plan: A Guide For Lifestyle Entrepreneurs – with April Beach

The SweetLife Entrepreneur Podcast | Episode #146: How to Become A Speaker and Use Stages To Grow Your Business – with Pete Vargas

Hal Elrod’s Website

Hal Elrod on Instagram

Hal Elrod’s Podcast | Achieve Your Goals with Hal Elrod

Hal Elrod’s Book | The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)

TikTok

How to Brand Business Part 3: How To Implement Your Brand In Marketing and Messaging – with Elizabeth McFadden

Elizabeth McFadden SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download: Branding Strategy Template

Join: Branding + Marketing Your Business Course 

Episode Highlights:
  1. The three components of rolling out your new brand.
  2. The importance of making sure your brand experience matches your brand’s visuals and messages.
  3. What it looks like to evolve your brand over time.
Why This Episode Is Awesome:

As long as your business’ doors are open, you need to be mindful of your brand.

If you’ve found yourself in a place where you don’t know what to post on social media, you think your company looks like everyone else’s, or you’re not getting noticed, it’s likely because you either haven’t been through a branding process or it’s time for you to rebrand.

In this final episode of my three-part series with Elizabeth McFadden, we’re breaking down exactly what to do after you put together the brand strategy we discussed in episodes 143 and 144.

How to Take Action:
    1. Download: Branding Strategy Template
    2. Follow Novella Brandhouse on Instagram, @novellabrandhouse
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Novella Brandhouse

Novella Brandhouse’s Course | Branding + Marketing 101

The SweetLife Entrepreneur Podcast | Episode #143: How to Brand Your Business Part 1: What Is Branding And Who Needs A Brand? – with Elizabeth McFadden

The SweetLife Entrepreneur Podcast | Episode #144: How to Brand Your Business Part 2: How To Create Your Own Brand Strategy – with Elizabeth McFadden

How to Brand Your Business Part 2: How To Create Your Own Brand Strategy – with Elizabeth McFadden #144

Elizabeth McFadden SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download: Branding Strategy Template

Episode Highlights:
  1. A breakdown of the components of a brand strategy.
  2. The exact steps to take yourself through the branding template and process.
  3. How to know when to be clear and when to be clever with your messaging and branding.
Why This Episode Is Awesome:

Before you can move on to fun, visual parts of your branding, you need to really learn your market and your people.

That’s why we’re continuing our three-part branding conversation with Elizabeth McFadden.

Not only has Elizabeth been such an important asset to the development and growth of my own businesses, but she’s single-handedly responsible for the messaging behind the entire new industry of baby planning and parent coaching that I helped create back in the mid-2000’s.

In last week’s episode, Elizabeth taught us all about what branding is and who it’s for. This week, she’s teaching us the next section of the fundamentals of how to develop your brand so that you can make money, become known, and attract the perfect clients to your business like a magnet.

How to Take Action:
    1. Download: Branding Strategy Template
    2. Follow Novella Brandhouse on Instagram, @novellabrandhouse
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Novella Brandhouse

The SweetLife Entrepreneur Podcast | Episode #134: Increase 1-1 Clients With This 5 Step Discovery Call Formula

Demographics Now

Episode 143: How to Brand Your Business Part 1: What Is Branding And Who Needs A Brand? – with Elizabeth McFadden

Elizabeth McFadden SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download: Branding Strategy Template

Episode Highlights:
  1. How Elizabeth grew her company from a home-based, online business to where it is today with a team based out of Kansas City while raising three young boys.
  2. A breakdown of the different components of a brand.
  3. The fundamentals of big business branding for smaller entrepreneurs.
Why This Episode Is Awesome:

Branding is so much more than just having a cute logo.

Our guest for the next three episodes taught me everything I know about branding.

With over twenty years of experience, Elizabeth McFadden has successfully positioned small-to-mid-sized businesses in the marketplace by developing brand strategies, engaging copy, and executing marketing and media plans.

Elizabeth’s current role at Novella Brand House involves leading the entire branding process and the marketing strategy side of what they do and overseeing their day-to-day operations.

Elizabeth is also the mom of three boys, like me, and we’ve even taken our families on hikes together here in the mountains of Colorado. See throwback pics below.

How to Take Action:
    1. Download: Branding Strategy Template
    2. Follow Novella Brandhouse on Instagram, @novellabrandhouse
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Novella Brandhouse

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

The SweetLife Entrepreneur Podcast | Episode #118: Community Is The New Currency – with Jennifer Kroiss

SweetLife Launch

Throwback of me, Liz and our boys. Cc. 2007

Episode 132: Break The Fake: How To Be Authentic and Transparent On Social Media To Grow Your Business – with Brian Fanzo

Brian Fanzo SweetLife Entrepreneur April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Highlights:
  1. Breaking the cycle of being fake on social media.
  2. Facing your fears of being transparent.
  3. How to find the balance of sharing personal things on your business accounts.
Why This Episode Is Awesome:

We know fake when we see it. We’ve all come across those Instagram accounts that immediately scream, “Fake!”

Brian Fanzo is a millennial keynote speaker and podcaster who helps global brands and events leverage emerging technology, digital marketing, and social media to connect with digital natives.

I first approached Brian a year ago about being on the podcast because he is really powerful at inspiring others to be authentic and share what actually needs to be shared in order to grow your business and allow people to have access to your life on social media.

If you’ve been struggling to create content and you don’t why or you’ve had difficulty connecting with your audience or if you feel the need to make things seem better than they really are, this is the episode for you.

How to Take Action:
  1. Brainstorm how you can provide your social media followers with access to new areas of your life and business and begin to implement some of those ideas.
  2. Remove the people who aren’t a positive influence from your social media feeds.
  3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Brian Fanzo’s Website

Brian Fanzo on Instagram

Take 2 Couple on YouTube

Take 2 Couple on Instagram

Burn The Picket Fence™

The SweetLife Entrepreneur Podcast | Episode #84: Inside The Life Of An Entrepreneur’s Kid – Interviewing My Son Tim Beach

Social Media Day Denver

Episode 131: Instagram Marketing: Creating The Right Content To Grow Your Followers and Build Your Business – with Jenn Herman

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Highlights:
  1. The type of content you should be creating in order to attract the right people.
  2. How to find out what content is resonating with your audience.
  3. How often you should post to each platform within Instagram.
Why This Episode Is Awesome:

This week we’re continuing our conversation all about Instagram with Jenn Herman. If you have listened to the first part of our conversation, I definitely encourage you to do that and you can do so here.

Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She’s the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a top ten social media blog for multiple years.

Through her blog, consulting, and speaking, Jenn provides tips, training, and resources for organizations of all sizes that need to structure their social media strategies.

Last week, Jenn talked about getting your Instagram profile set-up the right way and this week she’s giving us some amazing advice about the content we post on the platform because, let’s face it, there’s no sense wasting time posting content that’s going to attract the wrong people to your business.

How to Take Action:
    1. Check out Jenn Herman’s Instagram profile and feed to gain inspiration for yours.
    2. Connect with me on Instagram.
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Jenn Herman’s Website

Jenn Herman’s Facebook Group | Jenn’s Trends in Social Media

Instagram For Business For Dummies

The Ultimate Beginner’s Guide to Instagram

Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy

The SweetLife Entrepreneur Podcast | Episode #130: Instagram Marketing: How To Set Up Your Profile and Use Hashtags – with Jenn Herman

TSA on Instagram

Jacob J. Sapochnick on Instagram

Episode 114: How To Get Press, Stand Out, And Become An Industry Influencer – with Selena Soo

Selena Soo SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Watch Selena Soo’s FREE Publicity Training:

From “Best-Kept Secret” to Industry Leader:
3 Publicity Secrets to Multiply Your Revenue, Reach More People, and Change the World

Episode Highlights:

  1. What publicity does for your business, no matter what phase you’re in.
  2. The struggles I experienced getting press during the beginning phase of my company.
  3. The importance of relationships and connecting with other people when it comes to getting publicity and growing your business.
Why This Episode Is Awesome:

In order to become the go-to expert or influencer in your space, you need publicity.

That’s where Selena Soo comes in …

Selena is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message.

Selena has helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and INC. and land interviews on popular podcasts and national TV.

Selena’s signature approach comes down to building powerful and long-lasting relationships with influencers in the media in a thoughtful, authentic way.

Many of Selena’s clients have become industry leaders with seven-figure businesses, raving fans, and hundreds of thousands of followers.

How to Take Action:
    1. Watch Selena Soo’s FREE 3-part video series, How to Crack the “Publicity Code” and Reach Millions
    2. Share this episode with someone who would benefit from having publicity for their business as well. Bonus points if you tag me and Selena on Instagram when you share it!
    3. Join me in my business mentorship and mastermind, The Committed.

[Tweet “In order to become the go-to expert or influencer in your space, you need publicity.”]

Links Mentioned:


Selena Soo’s Website

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

Episode 112: Creating a Brand That Lives And Leaves A Legacy – with Sashka Hanna-Rappl

Sashka Hanna-Rappl SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download a FREE excerpt of Sashka Hanna-Rappl’s Book, Soul’d Out: Your Guide to Finding Your Life Purpose

Episode Highlights:
  1. An explanation of how your business and your brand are not the same thing.
  2. Why your business is at a greater risk of failing if you jump into the branding phase too quickly.
  3. The steps you need to take when developing the soul of your brand.
Why This Episode Is Awesome:

One of the most important strategies in business development is doing a great job branding your company. And, since we’re spending this entire month talking all things business development, I couldn’t think of a better way to start off than by speaking with a branding expert like our guest this week.

Sashka Hanna-Rappl is also a leadership coach, business strategist, entertainer, author, and speaker who helps visionaries go from unknown underdog to brand leader using creativity, humor, imagination, and wisdom.

Before you take another step in starting your business, take a listen to this episode to begin finding the soul of your brand.

How to Take Action:
    1. Download a FREE excerpt of Sashka Hanna-Rappl’s Book, Soul’d Out: Your Guide to Finding Your Life Purpose
    2. Take a listen to Sashka Hanna-Rappl’s No Name Brand Podcast
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Sashka Hanna-Rappl’s Website

Sashka Hanna-Rappl’s The Brand Formula Training

Sashka Hanna-Rappl’s Wonderland Mastermind

Sashka Hanna-Rappl’s Ultimate Brand-Building Training

Episode 90: What You Don’t Know About LinkedIn That Could Kill Your Personal Brand – with Viveka von Rosen

 

Viveka von Rosen SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Viveka von Rosen’s eBook | 7 Deadly LinkedIn Mistakes

Episode Highlights:
  1. Who LinkedIn is for. (YES, it actually is great for service-based entrepreneurs!)
  2. A breakdown of the different types of content you, and should, upload to LinkedIn.
  3. A few “deadly sins” that can kill your business on your LinkedIn.
Why This Episode Is Awesome:

LinkedIn is a very misunderstood platform and, unfortunately, what you don’t know about it could be killing your business.

Viveka von Rosen is the Co-Founder of Vengreso; the largest provider for full-spectrum digital sales transformation solutions. Known as the @LinkedInExpert, Viveka is also a bestselling author who has been featured by Forbes, Buzzfeed, INC., Entrepreneur, Selling Power, and Social Media Examiner.

Viveka shares her expertise, and humor, with us in this jam-packed episode that will help you re-frame the way you think about and utilize LinkedIn.

How to Take Action:
  1. Connect with Viveka von Rosen on LinkedIn
  2. Connect with Me on LinkedIn
  3. Sign-up for Viveka von Rosen’s FREE Webinar Series | 4 Principles to Selling Success Using Digital Channels

Links Mentioned:

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

Fiverr

Episode 87: Being Brave, Bold and Authentic to Connect with Your Tribe and Grow Your Online Business – with Amy Porterfield

 

Amy Porterfield SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | Podcast Addict | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Check Out Amy’s Free Webinar: The Ultimate List Building Catch-Up Plan

Episode Highlights:
  1. How Amy develops her own content and how she teaches others to create content to build their first online course.
  2. Amy’s advice on how long you should wait before creating your first online course.
  3. Why being vulnerable and transparent helps you connect with your tribe, and how Amy practices this in her own business.
Why This Episode Is Awesome:

Amy Porterfield has worked with mega-brands like Harley-Davidson motorcycles and peak performance coach, Tony Robbins; where she oversaw the content development team and collaborated on groundbreaking online marketing campaigns.

Amy inspires over 250,000 online entrepreneurs through her bestselling marketing courses, thriving social media community, and popular podcast; Online Marketing Made Easy.

Even though I’ve been creating online courses for a decade, it wasn’t until I connected with Amy two years ago that I finally streamlined my systems and lowered my “workload”.

Whether you’re just starting to launch your first online course, or you’re a course creation veteran like me, you’re going to learning from Amy.

How to Take Action:
  1. Check Out Amy’s Free Webinar: The Ultimate List Building Catch-Up Plan
  2. Take a listen to Amy’s Online Marketing Made Easy Podcast.
  3. Find out What Phase of the SweetLife Entrepreneur System You’re In

Links Mentioned:

Amy Porterfield’s Website

Online Marketing Made Easy | Episode #179: The Real Truth Why I Hate Video (Hint: It’s My Weight)

The SweetLife Entrepreneur Podcast | Episode #65: Doing Things That Don’t Scale – with John Lee Dumas

The SweetLife Entrepreneur Podcast on Instagram

Episode 71: Part 2: How to Find the Connection Between Your Personal Style & Brand – Intro with Clarissa Grace

Take a free SweetLife Entrepreneur Self Assessment
Listen to the Podcast Here:

Are You Ready to Merge Your Personal Style With Your Personal Brand?

In last week’s episode with Clarissa Grace, you learned that I have some serious styling issues.

Give me some board shorts, a tank top, and flip flops and I am one happy girl.

Unfortunately, that doesn’t exactly scream professional.

Is it possible to find that balance between being comfortable with your personal style and showcasing the best of who you are in your personal brand?

In This Episode:

If I thought the first part of the interview was uncomfortable, I was in for a rude awakening in the second half.

Clarissa works her magic by walking me through two different road maps to really break down the reasoning behind my personal style and explains how I can blend that seamlessly with my personal brand.

The great thing about this episode is that you’re getting a raw peek into the process Clarissa takes her clients through so you can begin making some changes to your own personal style today.

In this episode you’ll learn:
    1. How my childhood experiences have an impact on my personal style as an adult.
    2. The exact questions Clarissa asks her clients to help them learn to merge their personal style and brand.
    3. The incredible resource Clarissa’s created to help you effortlessly reflect your personal style in your personal brand.

subscribe on itunes51iny-KaNzL


Resources Mentioned:

Clarissa Grace’s Website | Waking up in Paris

Clarissa Grace’s Ultimate Female Entrepreneur Style Guide

 

Serious about growing your business? Get the podcast delivered to your inbox every Monday – Sign up here. 

LOVE IT? Please leave us an iTunes review. Here’s how!