Episode 159: How to Become An Influencer In Your Industry – Part 2 – with Kathy Haan

Kathy Haan SweetLife Entrepreneur Podcast April Beach

 

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Episode Tools:

Join us for Speakers Summit Virtual Mastermind!

Episode Highlights:
  1. The last five strategies to get influencer marketing.
  2. Kathy’s hacks for getting branding photography for FREE!
  3. The secret media weapon the major influencers know about that you can utilize as well.
Why This Episode Is Awesome:

If you haven’t listened to Part 1 of my interview with Kathy Haan, you’ll want to make sure you do that before listening to this episode.

Kathy Haan is a business coach, travel blogger, influencer, podcaster, and travel agency owner. You can find her work featured in places like Forbes, USA Today, Cosmopolitan, and Thrive Global. When she’s not at home in Iowa with her husband, three children, and two enormous Great Pyrenees dogs, you can usually find her traveling the world, creating content, and storytelling on stages.

Take a listen to this final part with Kathy to understand why she says, “The best way to gain authority is to borrow it from someone else,” and how you can become an influencer in your industry!

How to Take Action:
    1. Join us for Speakers Summit Virtual Mastermind!
    2. Connect with Kathy Haan (@kathyhaan) and myself (@sweetlife_entrepreneur) on Instagram
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Kathy Haan’s Website

Kathy Haan’s Blog

Kathy Haan on Facebook

Kathy Haan on LinkedIn

Kathy Haan’s Media Page

The SweetLife Entrepreneur Podcast | Episode #158: How to Become An Influencer In Your Industry – Part 1 – with Kathy Haan

The SweetLife Entrepreneur Podcast | Episode #037: Building A Profitable Creative Business – With Jeff Goins

Jeff Goins’ Book: Real Artists Don’t Starve

Help A Reporter Out (HARO)

One Model Place

FaceApp

Episode 158: How to Become An Influencer In Your Industry – Part 1 – with Kathy Haan

Kathy Haan SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join us for Speakers Summit Virtual Mastermind!

Episode Highlights:
  1. What influencer marketing is.
  2. Why you need influencer marketing.
  3. The first three strategies to get influencer marketing.
Why This Episode Is Awesome:

This is not an episode about how to have a million followers. If you care more about the numbers than the results you deliver and the relationships you build, you will fail.

However, if you want to learn from a true international influencer whose story and work has changed lives and if you want to develop your influencer marketing plan for the right reasons, this is the episode for you.

Kathy Haan is a business coach, travel blogger, influencer, podcaster, and travel agency owner. You can find her work featured in places like Forbes, USA Today, Cosmopolitan, and Thrive Global. When she’s not at home in Iowa with her husband, three children, and two enormous Great Pyrenees dogs, you can usually find her traveling the world, creating content, and storytelling on stages.

Kathy had so many amazing insights and tips that we’ve decided to split this episode into two parts. So, make you don’t miss part two.

How to Take Action:
    1. Join us for Speakers Summit Virtual Mastermind!
    2. Connect with Kathy Haan (@kathyhaan) and myself (@sweetlife_entrepreneur) on Instagram
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Kathy Haan’s Website

Kathy Haan on Facebook

Kathy Hann on LinkedIn

The SweetLife Entrepreneur Podcast | Episode #156: How To Create Your 2020 Strategic Plan: A Guide For Lifestyle Entrepreneurs – with April Beach

The SweetLife Entrepreneur Podcast | Episode #146: How to Become A Speaker and Use Stages To Grow Your Business – with Pete Vargas

Hal Elrod’s Website

Hal Elrod on Instagram

Hal Elrod’s Podcast | Achieve Your Goals with Hal Elrod

Hal Elrod’s Book | The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)

TikTok

How to Brand Business Part 3: How To Implement Your Brand In Marketing and Messaging – with Elizabeth McFadden

Elizabeth McFadden SweetLife Entrepreneur Podcast April Beach

 

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Episode Tools:

Download: Branding Strategy Template

Join: Branding + Marketing Your Business Course 

Episode Highlights:
  1. The three components of rolling out your new brand.
  2. The importance of making sure your brand experience matches your brand’s visuals and messages.
  3. What it looks like to evolve your brand over time.
Why This Episode Is Awesome:

As long as your business’ doors are open, you need to be mindful of your brand.

If you’ve found yourself in a place where you don’t know what to post on social media, you think your company looks like everyone else’s, or you’re not getting noticed, it’s likely because you either haven’t been through a branding process or it’s time for you to rebrand.

In this final episode of my three-part series with Elizabeth McFadden, we’re breaking down exactly what to do after you put together the brand strategy we discussed in episodes 143 and 144.

How to Take Action:
    1. Download: Branding Strategy Template
    2. Follow Novella Brandhouse on Instagram, @novellabrandhouse
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Novella Brandhouse

Novella Brandhouse’s Course | Branding + Marketing 101

The SweetLife Entrepreneur Podcast | Episode #143: How to Brand Your Business Part 1: What Is Branding And Who Needs A Brand? – with Elizabeth McFadden

The SweetLife Entrepreneur Podcast | Episode #144: How to Brand Your Business Part 2: How To Create Your Own Brand Strategy – with Elizabeth McFadden

How to Brand Your Business Part 2: How To Create Your Own Brand Strategy – with Elizabeth McFadden #144

Elizabeth McFadden SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download: Branding Strategy Template

Episode Highlights:
  1. A breakdown of the components of a brand strategy.
  2. The exact steps to take yourself through the branding template and process.
  3. How to know when to be clear and when to be clever with your messaging and branding.
Why This Episode Is Awesome:

Before you can move on to fun, visual parts of your branding, you need to really learn your market and your people.

That’s why we’re continuing our three-part branding conversation with Elizabeth McFadden.

Not only has Elizabeth been such an important asset to the development and growth of my own businesses, but she’s single-handedly responsible for the messaging behind the entire new industry of baby planning and parent coaching that I helped create back in the mid-2000’s.

In last week’s episode, Elizabeth taught us all about what branding is and who it’s for. This week, she’s teaching us the next section of the fundamentals of how to develop your brand so that you can make money, become known, and attract the perfect clients to your business like a magnet.

How to Take Action:
    1. Download: Branding Strategy Template
    2. Follow Novella Brandhouse on Instagram, @novellabrandhouse
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Novella Brandhouse

The SweetLife Entrepreneur Podcast | Episode #134: Increase 1-1 Clients With This 5 Step Discovery Call Formula

Demographics Now

Episode 143: How to Brand Your Business Part 1: What Is Branding And Who Needs A Brand? – with Elizabeth McFadden

Elizabeth McFadden SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download: Branding Strategy Template

Episode Highlights:
  1. How Elizabeth grew her company from a home-based, online business to where it is today with a team based out of Kansas City while raising three young boys.
  2. A breakdown of the different components of a brand.
  3. The fundamentals of big business branding for smaller entrepreneurs.
Why This Episode Is Awesome:

Branding is so much more than just having a cute logo.

Our guest for the next three episodes taught me everything I know about branding.

With over twenty years of experience, Elizabeth McFadden has successfully positioned small-to-mid-sized businesses in the marketplace by developing brand strategies, engaging copy, and executing marketing and media plans.

Elizabeth’s current role at Novella Brand House involves leading the entire branding process and the marketing strategy side of what they do and overseeing their day-to-day operations.

Elizabeth is also the mom of three boys, like me, and we’ve even taken our families on hikes together here in the mountains of Colorado. See throwback pics below.

How to Take Action:
    1. Download: Branding Strategy Template
    2. Follow Novella Brandhouse on Instagram, @novellabrandhouse
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Novella Brandhouse

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

The SweetLife Entrepreneur Podcast | Episode #118: Community Is The New Currency – with Jennifer Kroiss

SweetLife Launch

Throwback of me, Liz and our boys. Cc. 2007

Episode 132: Break The Fake: How To Be Authentic and Transparent On Social Media To Grow Your Business – with Brian Fanzo

Brian Fanzo SweetLife Entrepreneur April Beach

 

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Episode Highlights:
  1. Breaking the cycle of being fake on social media.
  2. Facing your fears of being transparent.
  3. How to find the balance of sharing personal things on your business accounts.
Why This Episode Is Awesome:

We know fake when we see it. We’ve all come across those Instagram accounts that immediately scream, “Fake!”

Brian Fanzo is a millennial keynote speaker and podcaster who helps global brands and events leverage emerging technology, digital marketing, and social media to connect with digital natives.

I first approached Brian a year ago about being on the podcast because he is really powerful at inspiring others to be authentic and share what actually needs to be shared in order to grow your business and allow people to have access to your life on social media.

If you’ve been struggling to create content and you don’t why or you’ve had difficulty connecting with your audience or if you feel the need to make things seem better than they really are, this is the episode for you.

How to Take Action:
  1. Brainstorm how you can provide your social media followers with access to new areas of your life and business and begin to implement some of those ideas.
  2. Remove the people who aren’t a positive influence from your social media feeds.
  3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Brian Fanzo’s Website

Brian Fanzo on Instagram

Take 2 Couple on YouTube

Take 2 Couple on Instagram

Burn The Picket Fence™

The SweetLife Entrepreneur Podcast | Episode #84: Inside The Life Of An Entrepreneur’s Kid – Interviewing My Son Tim Beach

Social Media Day Denver

Episode 131: Instagram Marketing: Creating The Right Content To Grow Your Followers and Build Your Business – with Jenn Herman

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Highlights:
  1. The type of content you should be creating in order to attract the right people.
  2. How to find out what content is resonating with your audience.
  3. How often you should post to each platform within Instagram.
Why This Episode Is Awesome:

This week we’re continuing our conversation all about Instagram with Jenn Herman. If you have listened to the first part of our conversation, I definitely encourage you to do that and you can do so here.

Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She’s the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a top ten social media blog for multiple years.

Through her blog, consulting, and speaking, Jenn provides tips, training, and resources for organizations of all sizes that need to structure their social media strategies.

Last week, Jenn talked about getting your Instagram profile set-up the right way and this week she’s giving us some amazing advice about the content we post on the platform because, let’s face it, there’s no sense wasting time posting content that’s going to attract the wrong people to your business.

How to Take Action:
    1. Check out Jenn Herman’s Instagram profile and feed to gain inspiration for yours.
    2. Connect with me on Instagram.
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Jenn Herman’s Website

Jenn Herman’s Facebook Group | Jenn’s Trends in Social Media

Instagram For Business For Dummies

The Ultimate Beginner’s Guide to Instagram

Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy

The SweetLife Entrepreneur Podcast | Episode #130: Instagram Marketing: How To Set Up Your Profile and Use Hashtags – with Jenn Herman

TSA on Instagram

Jacob J. Sapochnick on Instagram

Episode 114: How To Get Press, Stand Out, And Become An Industry Influencer – with Selena Soo

Selena Soo SweetLife Entrepreneur Podcast April Beach

 

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Episode Tools:

Watch Selena Soo’s FREE Publicity Training:

From “Best-Kept Secret” to Industry Leader:
3 Publicity Secrets to Multiply Your Revenue, Reach More People, and Change the World

Episode Highlights:

  1. What publicity does for your business, no matter what phase you’re in.
  2. The struggles I experienced getting press during the beginning phase of my company.
  3. The importance of relationships and connecting with other people when it comes to getting publicity and growing your business.
Why This Episode Is Awesome:

In order to become the go-to expert or influencer in your space, you need publicity.

That’s where Selena Soo comes in …

Selena is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message.

Selena has helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and INC. and land interviews on popular podcasts and national TV.

Selena’s signature approach comes down to building powerful and long-lasting relationships with influencers in the media in a thoughtful, authentic way.

Many of Selena’s clients have become industry leaders with seven-figure businesses, raving fans, and hundreds of thousands of followers.

How to Take Action:
    1. Watch Selena Soo’s FREE 3-part video series, How to Crack the “Publicity Code” and Reach Millions
    2. Share this episode with someone who would benefit from having publicity for their business as well. Bonus points if you tag me and Selena on Instagram when you share it!
    3. Join me in my business mentorship and mastermind, The Committed.

[Tweet “In order to become the go-to expert or influencer in your space, you need publicity.”]

Links Mentioned:


Selena Soo’s Website

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

Episode 112: Creating a Brand That Lives And Leaves A Legacy – with Sashka Hanna-Rappl

Sashka Hanna-Rappl SweetLife Entrepreneur Podcast April Beach

 

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Episode Tools:

Download a FREE excerpt of Sashka Hanna-Rappl’s Book, Soul’d Out: Your Guide to Finding Your Life Purpose

Episode Highlights:
  1. An explanation of how your business and your brand are not the same thing.
  2. Why your business is at a greater risk of failing if you jump into the branding phase too quickly.
  3. The steps you need to take when developing the soul of your brand.
Why This Episode Is Awesome:

One of the most important strategies in business development is doing a great job branding your company. And, since we’re spending this entire month talking all things business development, I couldn’t think of a better way to start off than by speaking with a branding expert like our guest this week.

Sashka Hanna-Rappl is also a leadership coach, business strategist, entertainer, author, and speaker who helps visionaries go from unknown underdog to brand leader using creativity, humor, imagination, and wisdom.

Before you take another step in starting your business, take a listen to this episode to begin finding the soul of your brand.

How to Take Action:
    1. Download a FREE excerpt of Sashka Hanna-Rappl’s Book, Soul’d Out: Your Guide to Finding Your Life Purpose
    2. Take a listen to Sashka Hanna-Rappl’s No Name Brand Podcast
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Sashka Hanna-Rappl’s Website

Sashka Hanna-Rappl’s The Brand Formula Training

Sashka Hanna-Rappl’s Wonderland Mastermind

Sashka Hanna-Rappl’s Ultimate Brand-Building Training

Episode 90: What You Don’t Know About LinkedIn That Could Kill Your Personal Brand – with Viveka von Rosen

 

Viveka von Rosen SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Viveka von Rosen’s eBook | 7 Deadly LinkedIn Mistakes

Episode Highlights:
  1. Who LinkedIn is for. (YES, it actually is great for service-based entrepreneurs!)
  2. A breakdown of the different types of content you, and should, upload to LinkedIn.
  3. A few “deadly sins” that can kill your business on your LinkedIn.
Why This Episode Is Awesome:

LinkedIn is a very misunderstood platform and, unfortunately, what you don’t know about it could be killing your business.

Viveka von Rosen is the Co-Founder of Vengreso; the largest provider for full-spectrum digital sales transformation solutions. Known as the @LinkedInExpert, Viveka is also a bestselling author who has been featured by Forbes, Buzzfeed, INC., Entrepreneur, Selling Power, and Social Media Examiner.

Viveka shares her expertise, and humor, with us in this jam-packed episode that will help you re-frame the way you think about and utilize LinkedIn.

How to Take Action:
  1. Connect with Viveka von Rosen on LinkedIn
  2. Connect with Me on LinkedIn
  3. Sign-up for Viveka von Rosen’s FREE Webinar Series | 4 Principles to Selling Success Using Digital Channels

Links Mentioned:

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

Fiverr

Episode 87: Being Brave, Bold and Authentic to Connect with Your Tribe and Grow Your Online Business – with Amy Porterfield

 

Amy Porterfield SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | Podcast Addict | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Check Out Amy’s Free Webinar: The Ultimate List Building Catch-Up Plan

Episode Highlights:
  1. How Amy develops her own content and how she teaches others to create content to build their first online course.
  2. Amy’s advice on how long you should wait before creating your first online course.
  3. Why being vulnerable and transparent helps you connect with your tribe, and how Amy practices this in her own business.
Why This Episode Is Awesome:

Amy Porterfield has worked with mega-brands like Harley-Davidson motorcycles and peak performance coach, Tony Robbins; where she oversaw the content development team and collaborated on groundbreaking online marketing campaigns.

Amy inspires over 250,000 online entrepreneurs through her bestselling marketing courses, thriving social media community, and popular podcast; Online Marketing Made Easy.

Even though I’ve been creating online courses for a decade, it wasn’t until I connected with Amy two years ago that I finally streamlined my systems and lowered my “workload”.

Whether you’re just starting to launch your first online course, or you’re a course creation veteran like me, you’re going to learning from Amy.

How to Take Action:
  1. Check Out Amy’s Free Webinar: The Ultimate List Building Catch-Up Plan
  2. Take a listen to Amy’s Online Marketing Made Easy Podcast.
  3. Find out What Phase of the SweetLife Entrepreneur System You’re In

Links Mentioned:

Amy Porterfield’s Website

Online Marketing Made Easy | Episode #179: The Real Truth Why I Hate Video (Hint: It’s My Weight)

The SweetLife Entrepreneur Podcast | Episode #65: Doing Things That Don’t Scale – with John Lee Dumas

The SweetLife Entrepreneur Podcast on Instagram

Episode 71: Part 2: How to Find the Connection Between Your Personal Style & Brand – Intro with Clarissa Grace

Take a free SweetLife Entrepreneur Self Assessment
Listen to the Podcast Here:

Are You Ready to Merge Your Personal Style With Your Personal Brand?

In last week’s episode with Clarissa Grace, you learned that I have some serious styling issues.

Give me some board shorts, a tank top, and flip flops and I am one happy girl.

Unfortunately, that doesn’t exactly scream professional.

Is it possible to find that balance between being comfortable with your personal style and showcasing the best of who you are in your personal brand?

In This Episode:

If I thought the first part of the interview was uncomfortable, I was in for a rude awakening in the second half.

Clarissa works her magic by walking me through two different road maps to really break down the reasoning behind my personal style and explains how I can blend that seamlessly with my personal brand.

The great thing about this episode is that you’re getting a raw peek into the process Clarissa takes her clients through so you can begin making some changes to your own personal style today.

In this episode you’ll learn:
    1. How my childhood experiences have an impact on my personal style as an adult.
    2. The exact questions Clarissa asks her clients to help them learn to merge their personal style and brand.
    3. The incredible resource Clarissa’s created to help you effortlessly reflect your personal style in your personal brand.

subscribe on itunes51iny-KaNzL


Resources Mentioned:

Clarissa Grace’s Website | Waking up in Paris

Clarissa Grace’s Ultimate Female Entrepreneur Style Guide

 

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