Episode 114: How To Get Press, Stand Out, And Become An Industry Influencer – with Selena Soo

    Selena Soo SweetLife Entrepreneur Podcast April Beach


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    Episode Tools:

    Watch Selena Soo’s FREE Publicity Training:

    From “Best-Kept Secret” to Industry Leader:
    3 Publicity Secrets to Multiply Your Revenue, Reach More People, and Change the World

    Episode Highlights:

    1. What publicity does for your business, no matter what phase you’re in.
    2. The struggles I experienced getting press during the beginning phase of my company.
    3. The importance of relationships and connecting with other people when it comes to getting publicity and growing your business.
    Why This Episode Is Awesome:

    In order to become the go-to expert or influencer in your space, you need publicity.

    That’s where Selena Soo comes in …

    Selena is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message.

    Selena has helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and INC. and land interviews on popular podcasts and national TV.

    Selena’s signature approach comes down to building powerful and long-lasting relationships with influencers in the media in a thoughtful, authentic way.

    Many of Selena’s clients have become industry leaders with seven-figure businesses, raving fans, and hundreds of thousands of followers.

    How to Take Action:
      1. Watch Selena Soo’s FREE 3-part video series, How to Crack the “Publicity Code” and Reach Millions
      2. Share this episode with someone who would benefit from having publicity for their business as well. Bonus points if you tag me and Selena on Instagram when you share it!
      3. Join me in my business mentorship and mastermind, The Committed.

    [Tweet “In order to become the go-to expert or influencer in your space, you need publicity.”]

    Links Mentioned:

    Selena Soo’s Website

    The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

    Episode 45: 4 Strategies to Build a Profitable Business Around Your Family

    Take a free SweetLife Entrepreneur Self Assessment
    Listen to the Podcast Here:

    Are struggling with figuring out how to make your business work around your family life instead of the other way around?

    If so, I want to help you fix that immediately!

    Entrepreneurship by design means creating a business that allows you to live your ideal lifestyle instead of keeping you from it.

    Why You Should Tune In

    It’s not uncommon for entrepreneurs to start a business thinking it will lead to more time with their families only to realize they’re spending more time working and less time with the ones they love.

    Making a few simple, but critical, changes in your business can help completely turn things around so you never have to miss another moment with your family.

    What Can You Expect?

    In this episode, I explain four key strategies that will help you build a profitable business around your family; including how to avoid the number one mistake new entrepreneurs make.

    Want to dive in now? Click here to download your free Entrepreneurship by Design Guide:

    “Entrepreneurship by Design Guide

    Entrepreneurship by Design Download

    Serious about growing your business? Get the podcast to your inbox every Monday – Sign up here. 

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    Resources Mentioned:


    SweetLife Entrepreneur Podcast | Episode 01: Entrepreneurship by Design

    SweetLife Entrepreneur Podcast | Episode 06: Create & Dominate Your Block Calendar

    SweetLife Entrepreneur Podcast | Episode 44: What You Should Know Now – To Kick Ass in Your Business Next Year

    SweetLife Entrepreneur Self Assessment


    LOVE IT? Please leave us an iTunes review. Here’s how! 

    Episode 10: Find Your Powerful Business Sweet Spot

    Listen to the Podcast Now!

    Download your Sweet Spot Help Sheet Here!

    What we’re talking about today:

    In today’s episode, I’m talking about how to determine your business specialty. I use the example of my own story, to show just how confusing, and ever-evolving, the process can be. I understand this can be hard, and I am here to help you.

    Why is this important for your business?

    When you find your sweet spot, you’ll be able to do work that fulfills you, is in alignment with your greater mission, will help you make an impact on the world, and provides time freedom to live your life on your terms.

    Finding your business sweet spot will allow you to work on projects you love so much, you would do them for free.

    What can you expect from this training?

    You’ll learn a simple 3-step process to eliminate confusion and help you find your powerful business sweet spot. Dive in with me!

    CLICK SUBSCRIBE on your favorite Podcast Player below to be sure you don’t miss any episodes. 

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    I can’t wait to meet you! 

    Join me in my private FB community where I host weekly LIVE business chat sessions!

    LOVE IT? Please leave us an iTunes review. Here’s how! 

    Episode 04: The SweetLife Entrepreneur System

    What we’re talking about today:

    In today’s episode, we’re going to be talking about the SweetLife Entrepreneur System™. The system is a roadmap consisting of five phases that will help you create your SweetLife Project™ (aka: your business life plan) and take your business from idea to impact.

    This episode is especially important because I’m going to be categorizing all future episodes based on what phase of the SweetLife System™ they’re applicable to. This will help you stay focused and only listen to business trainings that apply to where you are in business right now!

    Take the self-assessment and find out what SweetLife Entrepreneur Phase you’re currently in.

    What can you expect from this training?

    I use the SweetLife System™ when working with my private clients and now I’m sharing this system with you. By the end of this episode, you’ll have a better understanding of what phase your currently in and the knowledge to spring forward into the next one.

    Listen to the Podcast

    Why is this important for your business?

    In order to move forward in your business, you first must understand where you currently are.  Finding your location in the SweetLife Entrepreneur System™ gives you clarity and streamline productivity.

    The SweetLife Entrepreneur System™ will also help you understand what the future of your business can look like, and the Phases to get you there.

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    Have more questions? Join me in my private FB community where I host weekly LIVE business chat sessions!

    Resources Mentioned:


    SweetLife Entrepreneur Podcast | Episode 03: Your 8 Step Business Launch Plan

    LOVE IT? Please leave us an iTunes review. Here’s how!