Category: Phase 2: Launch

This episode is for those in Phase  2 – 4  of the Lifestyle Entrepreneur Roadmap™

April Beach on LinkedIn

SweetLife Podcast™ Love:

Are you subscribed? If not, there’s a chance you could be missing out on some bonuses and extra show tools.  Click here to be sure you’re in the loop. 

Do you love the show? If so, I’d love it if you left me a review on iTunes. This helps others find the show and get business help. I also call out reviews live on the show to share your business with the world. Simply click here and select “Ratings and Reviews” and “Write a Review”. Thank you so much ❤︎

Need faster business growth?

Schedule a complimentary business triage call here.

Full Show Transcript:

267

[00:00:46] Hey. Hey, you guys. Welcome back to the show. You are listening to the Sweet Life Entrepreneur Podcast as our intro said, and I’m super glad that you’re here. I’m April Beach Show host. And I can’t wait to dive into today’s topic with you. This [00:01:00] is what you can expect from today’s show. At the end of this episode, you are gonna know exactly my process that I have used now for 12 years to lay out my entire calendar year for my online business that has freed me up to, in this past year, have six.

[00:01:16] Months of travel time with my family and with my kids. You know, we always hear that there’s this pie in the sky or like design your life through entrepreneurship and these kind of fufu unicorn things out there we see on marketing all the time. But here in this show, and what I do is I give you the exact strategy to actually make it happen.

[00:01:37] And there is some strategy, there are some building blocks that we’re gonna talk about in this show that if you do not have them in. You’re not gonna be able to do this. And so I’m gonna break down the processes in which we go through every single year. And actually I just took a group of clients to Florida for a week to lay out their whole entire business for the year to come.

[00:01:55] And I’m gonna unpack this process here for you on this show today. At [00:02:00] the end of this episode, you are gonna know this process and you’re gonna know everything you have to have in place to be able to complete this process. And I’m gonna share with. a little bit more of my strategy, some personal behind the scene things, and what we do here on the Sweet Life Entrepreneur Podcast as well in the process of laying out our year.

[00:02:20] So all of the show notes can be found by going to sweet life co.com. This is episode number 267. So first of all, I wanna give you a bonus with this. I have created the ultimate Guide to online offers. Now, let me explain why this is not just some freebie you download. So I have successfully had multiple different online offers, everything from MRIs to retreats to courses, and all these different type of offers that you can do, and I’m sure you guys.

[00:02:53] Often told, you know, from other people, launch a course or launch a membership. So many people love to insert their opinion [00:03:00] in what they think we should do. , have you experienced that also? Uh, but the reality is, is each one of those business offers is going to affect your life. So in order to be successful in what we’re talking about here on the show, you need to.

[00:03:14] How offering certain programs in your business is going to affect your time and your work cadence, and your family, and even your profit. So to really apply what we’re gonna talk about on this show, go grab the Ultimate Guide to online offers, and you can get that by going to sweet life co.com. Click in on the podcast and you can just search.

[00:03:36] This is episode number 267, or you can very simply text the word. To the number 8 0 5 2 5 4 0 8 8 0 and you can download it from there. Okay, so this show is for those of you guys that truly wanna make sure that the business you’re building is going to give you the time and life freedom that you’ve been looking [00:04:00] for.

[00:04:00] Many of you may have very profitable businesses, may. Programs that you have been running a, a variety of offers in your suite, but your world is not functioning the way you want it to, maybe you feel a little bit trapped. So that’s why you’re here listening to this show. I’m gonna break down this step-by-step process that we use to lay out our entire calendar year with you.

[00:04:25] You ready? Okay, here we go. So the first thing is that if you have a old school calendar in front of you, I’m, I’m 46, I’m a big advocate of old school things. If you have an old school calendar in front of you, bust it out, get it someplace down on a piece of paper, cuz I’m actually gonna take you through this step-by-step process.

[00:04:45] And having an old school calendar is really, really helpful. Um, even with post-it notes where we can actually go. Move along our Post-It notes, um, based on what dates that you’re looking at. So step number one, the very first [00:05:00] thing that I do when I lay out my entire calendar. I do this towards the end of one year for the upcoming next year, but I don’t care when you’re listening to this show.

[00:05:08] You can do this whenever you want. Is I block my time off. It’s the very first thing that I do. I block off my travel and my adventures and my time with my kids and my project time. So step number one is to look at your calendar, look at your personal life lifestyle calendar, and I want you to block off and fiercely protect your travel time.

[00:05:31] This is very, very important. If you do not do it first, you’re never gonna get it. . Okay, so if you’re not really sure what that time is, I want you to go through and I want you to block off. Hey, I, I think I wanna take a trip sometime in August. Great. We are gonna block that off. Now here’s the thing about this, guys.

[00:05:49] These things are non-negotiable. Are non-negotiable times off. This is how I approach this. My life always comes first. I learned how to design [00:06:00] businesses from my parents. If you’ve ever heard my story, we have a very long history of a family, of lifestyle entrepreneurs. What does that mean? It means we design our business around our lifestyle.

[00:06:11] These are not hopeful things. We’re not gonna hope that you’re taking time off. You are going to take this time off. My time off when I block it out. Is absolutely end all, be all non-negotiable. And for me, like this past summer, I was back east with my youngest son at lacrosse recruiting. Years before that, I lived in Los Angeles with my middle son, who was a professional hip hop dancer.

[00:06:34] Years before that, I traveled with my oldest son in lacrosse recruiting. So these were actually hard dates, so they actually helped me out because I can actually look at the calendar and say, Hey, listen, okay, we’re gonna be at these tournaments, these. And so it does help if you actually have solid dates regardless.

[00:06:51] Step number one is you need to approach this in a way that is non-negotiable. Mark, off your time, that girl’s trip you wanted to [00:07:00] take, whatever that is, that gets blocked off on your calendar for the entire year First. And it’s like we’re gonna put those big rocks in your jar first. I know you guys have heard this, you know, analogy of, of filling up a jar with your year.

[00:07:12] The biggest rocks go first. Those big rocks are not how we’re making money. They’re not our marketing, they’re your life. Step number one. Step number two, what you’re gonna do then is you are going to block off your business project time. Remember that book that you know that you really have been wanting to work on.

[00:07:32] Maybe it’s a second or a third book you’re getting out there. Maybe you want to go on a speaking tour. Um, actually just got off a, a call with a client and she and her whole entire family are going on a month long speaking tour back east to promote her program. So exciting. , right? We have to plan for that.

[00:07:48] We have to know that’s coming. So whatever project time, as far as work goes, that you need to block that off. That is the second thing you block off your calendar and here is what is gonna happen, [00:08:00] okay? After you’ve blocked off your family time, especially if you’re like me and then you’ve blocked off your project time.

[00:08:06] There isn’t a lot of landscape like the geography is taken up. We’re looking at a calendar that doesn’t quite have a lot of space left to actually work. Praise the Lord . Okay, so what we do next is now we’re gonna take an inventory of your offers. If you know me, I’m an offer engineer. I help businesses build industry leading programs and offers at scale.

[00:08:30] So the next thing and how it ties into. Episode bonus that I told you about of the guide of online offers is we need to take an inventory of your online offers, and you should know, number one, what is the most profitable offer that you have? Number one, what is your most profitable offer? Number two, what is the offer that’s most aligned with your life?

[00:08:53] Basically, which one do you really wanna? , which one do you really wanna put your time into? Which one are you really fired up [00:09:00] about? What people do you really wanna work with? What is the one that like you would do it for free. You love it so much, even though, don’t worry, we are not doing that here. That is what I want you to do.

[00:09:11] So we need to inventory your offers and you need to determine which ones you are going to sell for the year or the months to come, however long you’re planning this. Okay? Based on number one, which one is going to make enough money? for you to then take that other time off. And number two, which ones do you actually love to do?

[00:09:32] Now, we’re not getting into this in this episode, but this is all the answers to these questions align around how you’re engineering your offers and the model and the delivery of it. And then the third thing you’re gonna do is you are literally going to plot out on your calendar your sales and promotion dates for your most profitable offer first.

[00:09:54] Okay? That’s rule number one. Many of you guys have a variety of offers, but [00:10:00] we’re gonna plot out the most profitable one first. Nuro Uno, okay? And you’re gonna plot on your calendar, even if you sell it all year long. We still need to treat that offer as if we were having kind of a launch campaign around it.

[00:10:18] So even things that are available all the time, anybody can join into them. We still need to plot on your calendar when the promotional times around that particular offer are going to. . So you’re going to now block off the calendar those promotional times. Now, if you’re like me, we don’t really have any promo times in June and July.

[00:10:37] You know, like I said, I’m back east on a lacrosse field right now. So because of that, we have to make sure that we plot out our promotional times for people to come work with us other months out of the year. So what does that look like for you? Block off those promotional periods for your primary offer First.

[00:10:56] The next step is to block off your promotional [00:11:00] periods for your secondary offers. So what other offers or programs? Maybe you have like mini master classes, maybe you have, uh, a retreat that you may do once a year or a couple times in a year that fill in around that primary offer, that primary program that you were.

[00:11:20] And then the next step is you are going to block out the sales campaigns at times around each. So I know we’re sitting here if you’re watching this on YouTube or if you’re watching the video version of it. Awesome. I’m very handy. I use a lot of my hands in the air, but what I’m saying to you here is step number one, let’s.

[00:11:40] You’re going to block off your personal travel time. Step number two, your business project time. Step number three, your primary offer. Step number four, your secondary offers, and then you’re gonna fill up the sales and marketing campaign times around them. What do I mean by that? I mean, are you having a a three week launch campaign?

[00:11:58] Do we need to have [00:12:00] webinars? Do we need to build other things around that that are going to require your. And this is an overview of my yearly planning system. I promise you, when you go in this order and when you answer these questions for yourself, again, personal time off business, project time, primary offers, secondary offers, and then the sales campaigns around them.

[00:12:22] Honestly, number one, you’re probably not gonna have that much time to sell. You know, we always talk about the fact that we probably don’t make enough offers, just hear. We talk often that if a business is having trouble selling something, it’s probably cuz they aren’t offering their services enough, they aren’t making enough offers.

[00:12:41] And we see that extreme that we aren’t making enough offers. But then the other side of that is that, There’s some people selling stuff all the time. Nobody wants to buy your shit all the time. Mine either, , okay. Nobody wants that, right? So when [00:13:00] we lay out in the calendar of when we have these promotional times where somebody can pay you all the money for the amazing service that you deliver.

[00:13:09] The other times, what it does usually when you’re traveling is that gives us that time to build relationships with your audience. And so when we look at this calendar, we’re actually gonna see that there’s probably a lot of consolidated sales times and a lot of consolidated relationship building times.

[00:13:28] And that is amazing. If you’re looking at your calendar and you’re thinking, I don’t have enough time to, to sell things, I’m traveling all the time, and whatever that. No problem. Download that online Guide to the Guide, the Ultimate Guide to online offers, and you can create your own custom programming of offers, what I call your own offer ecosystem to actually fill that up.

[00:13:53] You don’t have to have one primary offer that you sell all the time and, and then a secondary and a third. [00:14:00] You can engineer your ecosystem of offers according to what you need for your business and your life, as long as, here’s the rule, as long as that offer is guaranteed to be engineered, to deliver your client’s predictable, transformational, measurable results.

[00:14:16] If you’re not sure about that, then we need to talk about that as. So let me recap the steps here. Number one, in order to lay out your entire year, your entire online business calendar for lifestyle first to actually get that. We have to block off the times that you’re taking personally and professionally off.

[00:14:36] Then what it’s gonna do is going to give, give us a very sobering look at the months we are selling and the benchmarks we need to hit financially for you, and make sure that you have the right offers that are built and being delivered at the other times throughout the year to actually make sure that the whole entire year is covered.

[00:14:55] That’s what we need to do, and that is this process. And then we drill down even deeper [00:15:00] into your content marketing calendar, and we plot out all of your marketing campaigns, all of your content marketing communications around, guess what? Your life and your business and your profit and your offers first.

[00:15:16] And I promise you, when you do it in this order like me, you will get actually more and more time off. Now here, here’s the real truth. The first time I did this, It was really messy. It was back in 2012 and my kids were younger and, um, actually I was planning time off in my offers because my kids, when they were young had a lot of medical needs.

[00:15:38] It wasn’t like I was taken off to Hawaii all the time. Um, and some, and most people actually don’t even know. That’s how I learned to engineer online business. Was because of my kids’ medical needs at first, and they’re totally healed and they’re awesome and praise God for that. But when you have these things that are non-negotiables in your life, believe me, you will build your business in the profit around [00:16:00] it.

[00:16:01] So whether, whatever it is, hopefully your kids are super healthy or whatever that is, you’re designing your, your next generation business for, you know, over 50 or whatever this is for you, you, as long as you see it this time off, this way of engineering your business as a non-negotiable. It’s not flexible.

[00:16:22] We can’t hopefully take this time off. As long as you see this as a non-negotiable, your time off and the offers you need to sell, and when you need to sell them, I promise you, you’ll nail it. It’s when we give ourself space to question whether or not we can do it, that we fail. If you in your mind know that the process of engineering, your offers around your profit and your life are in non-negotiable, I promise you, you will nail it,

[00:16:55] But like I said, the first time I did it, I really didn’t even nail it. I got like three weeks off a [00:17:00] year, and then the next year we got more and more and more. So it has taken me a long time to do this practice. For now over a decade to get more and more time off each year. Each time you do this, you’re gonna get better at it.

[00:17:12] But this process is the number one way. I own multiple companies and now have complete LA lifestyle and location and travel freedom with my family, and I want you to have that same thing. Even if you have a brick and mortar, there’s nothing more powerful than being able to just jump on a plane because you want.

[00:17:33] and or because something cool is happening that you wanna attend or you wanna support a friend. It’s an amazing thing and this is how you do it. Okay, so to recap, in this episode, we talked about how to plan your entire online business calendar for profit and purpose, whatever that profit and purpose is for.

[00:17:53] Awesome. I have given you a tool that you can download again. You can text the word [00:18:00] guide to the number 8 0 5 2 5 4 0 8 8 0. You can download my, I think it’s now, it’s like 30 pages, ultimate guide. It breaks down every single online business offer from courses tos, even to podcasting as a business model.

[00:18:13] To masterminds and retreats and hybrid program design to licensing and certification programs. And I’m gonna break down for you the type of model, and I’m gonna tell you exactly how that model will affect your life. Make sure you grab that, or you can very simply just go to sweetlifeco.com, click on the podcast.

[00:18:31] This is episode number 267, and there will be a link for you to download and grab that guide and the show notes are in here as well, so that you can revisit what we talked about on today’s. I hope you found that super helpful. I promise you, if you follow these order op of operations and these steps, then you will in fact no longer have a pie in the sky.

[00:18:53] I hope my business is designed for lifestyle freedom, uh, hope and a dream instead. It is a [00:19:00] strategy and it is a proven strategy that you can bank on, and I can’t wait to hear how it goes if we’re not connected. Please follow me on LinkedIn and over on Instagram so that I can hear about how you are doing in your process of designing your life for high profit, deep impact, lifestyle, lifestyle freedom. Thanks so much for listening to the show and I will talk to you guys next week.

This episode is for those in Phase  2 – 4  of the Lifestyle Entrepreneur Roadmap™

Resources Mentioned:

April Beach on LinkedIn

SweetLife Podcast™ Love:

Are you subscribed? If not, there’s a chance you could be missing out on some bonuses and extra show tools.  Click here to be sure you’re in the loop. 

Do you love the show? If so, I’d love it if you left me a review on iTunes. This helps others find the show and get business help. I also call out reviews live on the show to share your business with the world. Simply click here and select “Ratings and Reviews” and “Write a Review”. Thank you so much ❤︎

Need faster business growth?

Schedule a complimentary business triage call here.

Full Show Transcript:

265

[00:00:00] Hi you guys and welcome to the Sweet Life Entrepreneur Podcast. I’m April Beach, your host, and I am so glad you’re here. You have tapped into one of our best of episodes. These episodes are cherry picked from our most popular episodes with the most downloads with the most comments. So these are the ones where whether it’s in a speaking engagement, or whether it’s by writing to us or sending us messages on social media where you guys have reached out and said, Hey, listen, this episode you did was really powerful for me. Thank you so much. 

[00:00:30] And they’re also the other episodes that we believe are the most important as we move into the next year for the online business landscape that we are going into for coaches and consultants and experts and speakers and authors. And so this episode is absolutely amazing, though it’s previously recorded, all of the resources can be found by clicking on sweetlifeco.com.

[00:00:54] You can visit us online and just very simply select the podcast and you’ll find all of the show notes [00:01:00] in there, for you with up to date links, making sure that you’re getting to the right place. If you’re looking for a resource. Now special message to those of you guys that have been waiting for this show to come back.

[00:01:15] I am so excited to announce that the next generation of the Sweet Life Entrepreneur podcast is dropping the week after Christmas, before New Year’s as we roll into the new year, going from 20 to 23, and I can’t thank you guys enough. If you are a new listener to the show, you probably have no idea what I’m talking about, but after five years of faithfully dropping a business training or recording, a strategy for you every single week and winning awards for this show, I needed to step back and take a break. And you guys have been so gracious in actually encouraging me to do that. 

[00:01:51] What turned out to be one month off, turned out to be about a year off of recording this show, but the reality is, is that we have [00:02:00] been producing so many business trainings, hundreds and hundreds of them for five years, that entrepreneurs have relied on. I needed to take a step back and get a perspective of what you guys really needed for the next generation of the show. 

[00:02:15] How should this show actually help you to continue to grow your businesses? And many of your businesses have significantly grown since we first started this show. And you are growing and we’re growing and what does that actually look like?

[00:02:27] So I have had the gift of spending almost a year to build the entire next generation of the Sweet Life Podcast for you, and I can’t wait for you guys to hear it. I’m so excited. So the wait is almost over and I wanted to send you a message about it. Thank you for the emails and the comments on social media encouraging me to enjoy my time off. But April, please come back. I need your show to grow my business. 

[00:02:50] You guys are amazing and you have really been the fuel to the fire. That has helped me see clearly, clearly of where this show is gonna go in the next gen. It’s gonna sound a little bit [00:03:00] different, but it will continue to be the place where you can come for true proven business trainings that are transformational for your company. That is business coaching that isn’t pulled out of thin air from experts, delivered to you in such a way that you can implement it. That’s why this show has been so popular. Over the years, and that’s what we will continue to do for you.

[00:03:25] I can’t wait for you to hear what we have planned. The first series we’re kicking off is called Becoming Known and the Experts, so we have in here that are teaching you these proven business trainings, without a hook to sell you something. They’re just coming in here to pour into you, are absolutely epic. I can’t wait. 

[00:03:42] So if you haven’t yet subscribe to the show, please click subscribe. Please share this with your friends. Please resubscribe in case that you were unsubscribed during my little hiatus. And I just love you guys so much, and I’m so excited to be back here. I can’t wait to drop the whole entire NextGen of the show and [00:04:00] the episode’s coming for you. And in the meantime, enjoy this best of it is very powerful and it’s been chosen for you for a reason. I’ll talk to you guys soon.

[00:04:13] You’re listening to the Sweet Life Entrepreneur podcast. Simplified strategies to grow your service business and launch a life you love faster with business mentor and entrepreneur activator, April Beach.

[00:04:32] Hi guys. I’m so excited to talk to you today. This is one of my favorite topics, actually. We’re gonna be moving into my favorite topic for the next couple of weeks on the show. We are kicking off a series here on the Sweet Life Entrepreneur and Business Podcast that is all geared towards helping you make sure that you are designing your offers and your business structure and your business model correctly in a way that works for you.

[00:04:57] And this is such an important time to do it. It’s the [00:05:00] end of the year. We’re about to roll over into 2022, and so I wanna make sure that you’re fully equipped. To see the business model, the offer structure, and the business design that’s going to equal that lifestyle and the profit that you want moving forward.

[00:05:13] And so the next couple of shows are totally dedicated to helping you tap into the ultimate guide, the ultimate database for you to design your perfect business model. And so that’s what we’re talking about, kicking off today’s show. This is episode number 250 here on the podcast. And I’m April Beach host of this show.

[00:05:36] Thank you so much for being a listener to us. We’re gonna be rolling on five years of producing here in just a couple of months, and I just appreciate you guys so much. So first of all, I just wanted to tell you how much I appreciate all of your listenership over the last four and a half years to this show, sharing this show with your friends.

[00:05:53] We don’t have any advertising here intentionally. On the Sweet Life Podcast. I hate listening to podcasts and [00:06:00] they’re like, hang on just a second. Let me share somebody else’s unrelated message so I can make more money. Totally drives me crazy. Um, and so we intentionally have refused advertisers here on this show, and we’ll continue to do that because our goal is giving you business trainings and coaching that you can take to the bank.

[00:06:19] And we would really appreciate if you’d share this show with your friends. And if you have never done so before, if you could just please leave us a review on Apple Podcast or wherever you listen to podcasts, that would just really mean a lot to us. So thank you so much for tuning in. I’m April Beach, as I said here at the, the host of this show and founder of the SweetLife Company.

[00:06:40] And everything we do as a company is working with entrepreneurs like you to design your business, your suite of offers, your customer journey roadmap, your signature offers in your programs to deliver high profit deep impact lifestyle freedom. So if you would like to work with us to apply to join our business growth programs, please cruise over to [00:07:00] sweetlifeco.com, and I would love to personally meet with you. Okay. 

[00:07:04] Back to today’s show. Here is what you can expect. Again, this is episode number 250, and there is a very important tool that goes along with this episode in the next couple of episodes. That tool is an 18 page, totally free 18 page ultimate guide to online business models. And so before we get started, you can grab that guide in two different very easy ways.

[00:07:28] First of all, you can go to. SweetLifeco.com. Click on the podcast and go to this episode. It’s right there. Number 250, and there will be a link for you to download the Ultimate Guide, totally free. Grab that or if you’re on the go, you can text the word guide. Very simple, just lowercase the word guide and you wanna text it to this number.

[00:07:51] That number is 8 0 5 2 4 5 0 8 8 0. So just text the word [00:08:00] guide to that number and I’ll send you a link so you can go download it there. Okay. This is gonna be an important tool moving forward because the ultimate guide summarizes all of the business models, the most common business models for coaches and consultants and experts and service based businesses in the online space.

[00:08:18] And why this is so important is I’m literally saving you 20 years of time by giving you this guide. I have ran a business model in every single one of these most common ways, and so I break down in this guide the structure of that business model, everything from courses to masterminds, to live events, to membership communities, to group coaching programs.

[00:08:40] I break it all down for you, but then I also tell you exactly how it’s gonna affect your life. because it’s all fine and good and dandy, right, when we see it, you know, structurally on paper. But in the end of the day, I’m a lifestyle business designer, and you went into entrepreneurship to change your life. So let’s make sure that the business model you’re choosing is in fact gonna [00:09:00] equal that lifestyle that you want.

[00:09:02] So I literally drop in 20 years of online business experience. To you in this one ultimate guide so you can see the structure of the business model and I’ll tell you exactly what it’s gonna look like for your life. Here on the next couple of shows, we’re gonna be really diving in more to specific business models and having a conversation about them in depth.

[00:09:21] So again, go grab that ultimate guide. It’s totally there for you and hitting you, not it will save you decades of time. That’s why I created it. Okay, so in this episode, this is what you can expect. This is a great show for those of you guys who wanna level up and stop copying what others are doing. 

[00:09:37] Maybe you’ve joined a lot of programs. You have somebody said, oh, you should launch a course. Or, oh, you should host a membership community and it’s not really worked out for you. Or you have thought about doing those things, but you’re not exactly sure whether or not that’s gonna be the right solution for your business. So when you tap into this show, You are gonna get this formula specifically here on this one episode for [00:10:00] how to choose a perfect online business, offers courses and masterminds, and I actually give you my seven questions to ask yourself that lead to your perfect business model and offer types.

[00:10:12] So I’m gonna tell you those seven questions to ask yourself as well, to get even more clarity, and I’m gonna dive into some of the actual workshopping that we do inside the Ultimate Guide. So if you’re ready for that, let’s go ahead and dive in together.

[00:10:33] Okay guys. So here we go. Episode number 250. This episode kicks off a series called The Ultimate Guide to your Perfect Business Model for coaches, experts, and consultants. And these next couple shows unpack the process of intentional business design. Offer engineering and business architecture to build a business for high profit, deep impact lifestyle results.

[00:10:55] And so let’s go ahead and kick off this series together and let’s start with just the [00:11:00] basics. Okay. So the first question we’re gonna talk about and answer is, what is a business model? I was just speaking and teaching at a retreat in Costa Rica last week, and I was teaching on business model. Business design, and I asked the women in the room, you know, who can explain to me what a business model is?

[00:11:18] And nobody could answer that question. And so if you’re sitting here and you’re listening and you’re thinking, oh gosh, I don’t really know what a business model is, you’re not alone. Right. So let’s kind of start at the basics, and it’s actually not as overwhelming and complicated as it may seem. So the term business model refers to your plan for making a profit by the types of products and services that you sell. Also known as your business model is the way that you serve your clients and make money. 

[00:11:48] So examples of common business models for coaches and consultants and service based providers and experts are coaching one on one, group coaching, [00:12:00] online courses, membership communities, masterminds, retreats, live virtual events, and more.

[00:12:08] Those are types of business models. So as we dive in, especially over the next couple of weeks when I’m talking about, Hey, how to find your perfect business model, what I’m really saying is, should you launch a course? Should you launch a membership community? Should you have a mastermind? Should you be doing live virtual events? Should you have a retreat? Those are all the questions that I would love for you to have more information to answer for yourself, and that’s why we’re doing this series. So if that sounds good, let’s keep going. 

[00:12:36] So the next topic that I wanna talk about regarding business modeling is the power and the importance, and the depth of how your business model affects your life. And if you know me, this is not a surprise. If you don’t know me, let me make it really, really clear. I am a life first business designer. That means that for my own companies, and for [00:13:00] people that I work with, the very, very most important thing is like saying, Hey, listen. 

[00:13:04] This is all great to make money, but money doesn’t necessarily buy happiness, so let’s make sure the business we’re engineering is in fact gonna give you that lifestyle that you want. And that’s my superpower. That’s my area of expertise. I want you to know that your business model is a primary driver to the life you wanna have. But the reality is, you guys, very few entrepreneurs are actually aware of that. They just think, I’m gonna be happy when I, when I launch a course and sell a thousand seats, or I’m gonna be happy when I have a successful mentorship program. That’s not it at all. The way to happiness is business model design. Then we reverse engineer it into high sales. But it really starts with picking the right business model. If you do not have the right business model for your life, you are not gonna find that happiness that you hoped to find in entrepreneurship.

[00:13:55] And this is for you if you’re brand new in business. But I’ll be honest, the majority of clients I [00:14:00] work with have been in business for years and years, and they’re ready to scale their business and they really wanna intentionally make sure the programs they’re building in the future. Are done really well and mindfully and are gonna give them the results they want.

[00:14:11] So whether you’re new or you’ve been doing this for 10 years, this is something that I wanna make sure that you’re aware of the power and the importance of this. Your business model directs the cadence of your year, your quarter, your month, your week, and your day. So your business model is going to determine how you flow through your year and your quarter, and your week and your day, and your months and your time, and all the things it drives, what you do, who you do it for, and how you do it.

[00:14:43] And so let’s make sure you really, really love those things. And then it also drives your time and your schedule and the expectations that others have of. Those are all the things that your business model does. And so it’s incredibly important that we’re picking the right one for [00:15:00] you. So designing that perfect business model is our superpower, and that’s why I’m gonna geek out on this over the next couple of weeks because it’s pretty much the primary gem and jewel that we start working with clients on when they come into our business growth and mentorship programs.

[00:15:16] And so I wanna make sure that you are tapping into this as. Okay. And then the next question that we need to answer is, what business models are available to you? The most common business models for coaches, consultants, mentors, experts, especially over the last 17 years, are online and virtual coaching and consulting, whether that’s one on one or one on group.

[00:15:40] We also have online courses. And those courses are either evergreen, which means they’re available at any point in time. They’re prerecorded or they can be taught live. We also have memberships and communities masterminds, low ticket item grabs, and that business model we’re gonna dive into. And I’m [00:16:00] really excited to unpack that business model where everything is just like a, a smaller mini offer and a mini price.

[00:16:06] And then of course, our also live virtual events and in-person retreats or in-person. Product based business models, which we are not. Just so you know, really clear up front, we are not diving into product based business models because this podcast is strictly designed for service based entrepreneurs, coaches, consultants, and experts.

[00:16:25] But we are gonna be talking a little bit about products within the business models. And so those are the most common online business models and they are constantly evolving and as they evolve, one of the things that’s happened over the last couple of years is the business models we’re now designing with our clients are hybrid offers.

[00:16:44] Starting in around 2016, we started designing what’s called hybrid models, so it’s a combination of some of these primary models that we talked about, and we’re also gonna be talking about hybrid offers and really how to engineer the perfect hybrid offer [00:17:00] here on the show in the series as. So those, those are the business models that are most common.

[00:17:05] Now. There are so many cool outside of the boxings that are happening, and as things like virtual reality come into play and different technologies, these are gonna continue to grow. But here on the show, we’re gonna start with the core business models for online coaches, consultants, and service base providers.

[00:17:21] So you can consider those and how they would scale with your business. And so the next question is really to ask yourself what’s happening right now in your sapce. You are an expert in your field or you’re becoming an expert in your field. And so what is available? What are people commonly buying or what are, how are the ways services are being delivered in your field right now?

[00:17:43] And so first of all, I want you just to take a second and do like a mental inventory of how other people are buying your type of services currently in your area of experise and whether or not they have, or maybe they don’t have [00:18:00] a type of business model that you might want to create for yourself. Just because it doesn’t exist doesn’t mean that you can’t create it.

[00:18:06] So I wanna encourage you in that. So what business models are available to you truly depends on, first of all, the content that you’re delivering. So your content is going to dictate your business model. That’s rule number one. And that’s also the number one mistake of not doing that that coaches and consultants make, is not letting the content drive the model, what you’re doing, what you’re teaching is gonna dictate the best way to deliver that to people.

[00:18:33] So the formula, and this is the formula I teach and it’s so fun to teach it. The formula is connecting the way you want your lifestyle to function and your area of expertise in your content, and that’s gonna give us your perfect business model. And so let’s go ahead and move forward a little bit. How is it then that we take this business model and really start designing it for you?

[00:18:57] So your business model. [00:19:00] Can be one way for one product or service that you offer, and you can have a suite of offers in your business, so a collection of services and programs in your business, and each of them can have totally a different business model. You don’t have to just have one. So we’re talking about business modeling and we’re relating this to one program or one offer, one signature offer, which I love to teach on, as you guys know, signature offers and signature program.

[00:19:29] Or you can have one business model for all of your offers. And if your offers or your coaching programs take people through a long term journey of progression in working with you, you can have one business model that’s actually broken up into different phases of growth that people would continue to grow with you.

[00:19:51] That’s how our programs work. And that’s some of the ways that we’ve been engineering our programs for and with our clients. And it’s really powerful because when [00:20:00] we’re doing that, we’re creating a long term roadmap and a client journey that keeps clients with you for years and years and years. So we have a ton of clients that have worked with us for over 10 years.

[00:20:11] The reason why is cuz we’re constantly developing a different step to keep them growing more and more and more. And you can have one business model that is all of the steps in a long term journey. Or we can just talk about one business model for one offer of yours. So I wanna make sure I’m sharing that distinction for you.

[00:20:29] If you’re thinking, wow, is this business model just for one program or one coaching program or one offer, or is it for everything? You choose? It can be either. So here are some questions and I want you to break down these questions and I want you to think about them. And this is how we’re gonna end this week’s episode.

[00:20:45] Just processing these. These questions are also put in a worksheet for you in the ultimate Guide to business model, so make sure you download that, but I’m gonna share them with you so your brain can start processing them right now as we wrap up this week’s show. So I want [00:21:00] you to answer these questions as if it were five years from now.

[00:21:03] If you can’t figure out five years from now, go to. If you can’t figure out three years from now, I want you to go to the next 18 months, okay? But start out as far as you can, and I want you to imagine yourself there. And if you’re building a business with intention for time freedom, geographic freedom and freedom to scale your services in a way that’s really gonna make you happy, these are important questions to ask yourself.

[00:21:27] Question number one, how many hours per week do I like to? So again, try to focus five years from now, maybe three. You have to come in close enough. Then you can do 18 months. How many hours per week do you really like to work? How many do you want to be working in the future? How do you really love to serve your clients?

[00:21:49] So I want you to ask yourself, how do I really love to serve my clients? Do you like meeting with them one on one? Do you like coaching in groups? What really fires you? [00:22:00] How do others love working with me? So do you have a team working with you in the future or is it only a solo gig? That’s question number three.

[00:22:12] Question number four, do you move and travel or do you stay in one place? Again, this is in the future. Question number five, do you work at home or do you work in an office? What does that really look like to you? Lesson number 6. What are you really good at? We need to ask yourself, what am I really, really good at?

[00:22:32] And what content are you delivering in your signature program or your signature offer? And then of course you need to ask yourself, what does my perfect client actually really need from me? So how do they need me to work with them? How do they need me to show up for them? 

[00:22:50] And those are seven key question. Of starting the process of business model design, and there is an eighth question in there that is the most qu, most important question of all, [00:23:00] and that question is in the worksheet for you. So make sure you go ahead and download that. Now, like I talked about, over the next couple weeks, we’re gonna be diving into this entire series all about business modeling, all about business architecture and design.

[00:23:15] I love this. We have done a ton of shows on this over the last five years because this is my area of expertise, but I’m super excited to do them in a series for you so you can go through and follow with me and process them as we go. And each episode’s gonna focus on one business model type, and I’m gonna give you the pros and the cons of that business model type.

[00:23:35] And I’m gonna tell you the lifestyle result of that particular business model and whether help you figure out whether or not you’re, you would love that. So my goal is to save you literally at least five years of time launching the wrong kind of offer in this show. And you’re gonna be able to go through and choose which one’s gonna be right for you, so you can stop copying what others are doing, and truly design a business that’s gonna give you the profit and the life that you want.

[00:23:58] And the reality is this, though. [00:24:00] Your business is totally gonna change just as you change. So by fully considering your long-term business model, revisiting it and revising it as needed for your life, and as your life changes and taking control of the circumstances by pre-planning and building services that can scale, you’ll always have a business that’s built around your life, not your life around your business.

[00:24:25] And of course, because you know me, I’m always on a plane. I love to travel. If you’re like me or if you want to be like me, if you’re building a business with the, with the intention of time freedom, geographic freedom and freedom to scale your services in a way that makes you happy, then these are the episodes to make sure you’re tuning into.

[00:24:42] And frankly, that’s what our business growth programs are designed for. So if you’d love to work with us, then you are more than welcome to apply. You can cruise over to SweetLifeco.Com and you can check out our Wavemaker program, our your signature offer masterclass, and our business launch programs as [00:25:00] well.

[00:25:00] We would love to hear from you and connect with you. Really work through the process as to whether or not working with us is the right fit. And of course, you have these podcast episodes to eat up and take to the bank. Thank you so much for tuning in with us this week. This is Sweet Life Entrepreneur Podcast, episode number 250, and all the show notes. Can be found by visiting sweetlifeco.com. Simply click on podcast and that is also where you can download the ultimate Guide to Business Models. And last thing, again, if you want to get it by text, just simply text the word guide to the number 8 0 5. 2, 5, 4, 0, 8, 8 0. Okay, that’s it for today. Have an awesome week, and I will talk to you soon.

This episode is for those in Phase  2 – 4  of the Lifestyle Entrepreneur Roadmap™

Resources Mentioned:

April Beach on LinkedIn

SweetLife Podcast™ Love:

Are you subscribed? If not, there’s a chance you could be missing out on some bonuses and extra show tools.  Click here to be sure you’re in the loop. 

Do you love the show? If so, I’d love it if you left me a review on iTunes. This helps others find the show and get business help. I also call out reviews live on the show to share your business with the world. Simply click here and select “Ratings and Reviews” and “Write a Review”. Thank you so much ❤︎

Need faster business growth?

Schedule a complimentary business triage call here.

Full Show Transcript:

264

[00:00:00] Hi you guys and welcome to the Sweet Life Entrepreneur Podcast. I’m April Beach, your host, and I am so glad you’re here. You have tapped into one of our best of episodes. These episodes are cherry picked from our most popular episodes with the most downloads with the most comments. So these are the ones where whether it’s in a speaking engagement, or whether it’s by writing to us or sending us messages on social media where you guys have reached out and said, Hey, listen, this episode you did was really powerful for me. Thank you so much. And they’re also the other episodes that we believe are the most important as we move into the next year for the online business landscape that we are going into, for coaches and consultants and experts and speakers, and authors. 

[00:00:43] And so this episode is absolutely amazing, though it’s previously recorded, all of the resources can be found by clicking on sweetlifeco.com. You can visit us online and just very simply select the podcast and you’ll find all of the show notes [00:01:00] in there for you, with up to date links, making sure that you’re getting to the right place if you’re looking for a resource. 

[00:01:08] Now special message to those of you guys that have been waiting for this show to come back. I am so excited to announce that the next generation of the Sweet Life Entrepreneur podcast is dropping the week after Christmas, before New Year’s. As we roll into the new year, going from 22 to 23, and I can’t thank you guys enough. 

[00:01:30] If you are a new listener to the show, you probably have no idea what I’m talking about, but after five years of faithfully dropping a business training, a recording a strategy for you every single week in winning awards for this show. I needed to step back and take a break, and you guys have been so gracious in actually encouraging me to do that. So what turned out to be one month off turned out to be about a year off of recording this show, but the reality is, is that we [00:02:00] have been producing so many business trainings, hundreds and hundreds of them for five years, that entrepreneurs have relied on. I needed to take a step. And get a perspective of what you guys really needed for the next generation of the show. 

[00:02:15] How should this show actually help you to continue to grow your businesses? And many of your businesses have significantly grown since we first started this show. And you’re growing and we’re growing and what does that actually look like? So I have had the gift of spending almost a year to build the entire next generation of the Sweet Life Podcast for you, and I can’t wait for you guys to hear it. I’m so excited. 

[00:02:37] So the wait is almost over and I wanted to send you a message about it. Thank you for the emails and the comments on social media encouraging me to enjoy my time off. But April, please come back. I need your show to grow my business. You guys are amazing and you have really been the fuel to the fire. That has helped me see clearly, clearly of where this show is gonna go in the next gen. 

[00:02:58] It’s gonna sound a little bit [00:03:00] different, but it will continue to be the place where you can come to for true proven business trainings that are transformational for your company. That is business coaching that isn’t pulled out of thin air from experts delivered to you in such a way that you can implement it. That’s why this show has been so popular over the years, and that’s what we will continue to do for you.

[00:03:25] I can’t wait for you to hear what we have planned. The first series we’re kicking off is called Becoming Known and the Experts, so we have in here that are teaching you these proven business trainings without a hook to sell you something. They’re just coming in here to pour into you, are absolutely epic. I can’t wait. 

[00:03:42] So if you haven’t yet subscribe to the show, please click subscribe. Please share this with your friends. Please resubscribe in case that you were unsubscribed during my little hiatus. And I just love you guys so much, and I’m so excited to be back here. I can’t wait to drop the whole entire NextGen of the show and the [00:04:00] episode’s coming for you. And in the meantime, enjoy this best of it is very powerful and it’s been chosen for you for a reason. I’ll talk to you guys soon.

[00:04:13] You’re listening to The Sweet Life Entrepreneur podcast, simplified strategies to grow your service business, and launch a life you love faster with business mentor and entrepreneur activator April Beach.

[00:04:31] Hey, you guys, on this week’s show, we are talking about a very cool conversion tool, in order to turn those people on your list to buyers that fervently follow every single thing that you do. This is episode number 244 at the SweetLife Entrepreneur and Business Podcast, which means that all of the show notes can be found by visiting our website. Which is sweetlifeco.com. Simply clicking on the podcast, and this is episode number [00:05:00] 244. I’m April Beach, the host here at the show, and we are known for delivering proven business trainings that you can absolutely bank on. That other coaches will charge you thousands for you. Get them all here free. Advertisement free on this show because this podcast is an extension of the outreach that we do as a company. So welcome to the show. If you’re a new listener, I’m super glad to be connected with you. 

[00:05:25] So this is what you can expect from today’s episode. First of all, this episode is great for businesses in phases two, three, or four of my business growth roadmap. If you are not sure what business phase that you’re in, please visit sweetlifeco.com/quiz, or you can simply text the word quiz to the number 8, 0 ,5, 2, 5, 4, 0, 8, 8, 0, and you can take a very short self assessment, which will give you a complete breakdown [00:06:00] of all the phases of business growth long term, and tell you exactly what you should be focusing on based on the phase of business that you are in right now.

[00:06:09] So this show is great for people in phases two, three, or four. And it’s really great for those of you guys who want a conversion tool that moves your leads into buyers. So if you’re a coach or a consultant or a niche skill provider, you’re always looking for great ways to position yourself as the perfect solution to those people that you’re in connection with.

[00:06:33] And whiteboard sessions are a great way to do that, and that’s what we’re gonna talk about here on today’s show. I’m gonna unpack how to use whiteboard sessions to further connect with your list and increase your sales. And I’m gonna detail out the eight steps that we use as a company and literally giving you our steps of how we plan and host our whiteboard sessions. And at the end of this episode, you’re gonna know our exact [00:07:00] process and you’re gonna be able to plan for your own whiteboard sessions to turn your leads into buyers. All right? So if you’re ready for that, let’s go ahead and dive into today’s show.

[00:07:19] First of all, let’s go ahead and answer the question. What is a whiteboard session? So a whiteboard session is like a live webinar where you work with your leads, you help them to solve a specific problem, thereby gaining trust and positioning you as the ultimate solution that they were looking for. 

[00:07:38] You can host it in Zoom, you can host it in another live streaming platform. But overall, it’s very similar to the webinars of old, but you’re doing it live. It’s not prerecorded where you actually have people show up and you lit, literally get to work their problem with them, and they are an amazing conversion tool. So let’s kind of talk about [00:08:00] that terminology as well. A conversion tool is what we refer to as an event or a way to turn your leads into buyers. So we’re using these whiteboard sessions to turn leads that are already familiar with you into faithful buyers, selling them into your higher ticket programs. Now you can totally use whiteboard sessions to generate new leads as well. 

[00:08:24] We, in the past, as a company have primarily used them to take our existing leads, our warm leads, and turn them into buyers. I would love for you to go and test these to cold leads as well, because I’m sure that would actually convert very high as well, because very few people are doing this. So I’m gonna break down the eight steps to host these whiteboard sessions and really just pull back the curtains on what we do as a company and give you this step by step process.

[00:08:50] So let’s go ahead and get started. If you’re taking notes, this is a great episode to take notes. To save it, you can replay it. 

[00:08:57] So step number one, I need you to choose a [00:09:00] specific problem that you are solving in your session. So one specific problem that you are going to address in your whiteboard session, your whiteboard session shouldn’t be, you know, let’s go ahead and solve the whole world’s, you know, hunger issue. it should be, let’s talk about one specific problem and let’s go ahead and whiteboard out some potential solutions to. 

[00:09:21] And here is a pro tip for those of you that are really interested in being strategic about your business, I want you to make your whiteboard session a piece of the problem that you solve in your signature offer. So hopefully you caught what I just said. Right. So number one, you’re gonna choose one specific problem that you will solve in your whiteboard session, and one only. 

[00:09:45] Number two, send out a warmup email to your list, letting them know that you’re aware of the problem that they’re facing and you’re planning something really special for them. It’s like dangling the carrot in front of them. Say, Hey, listen, [00:10:00] you guys, I know that you’re struggling with this. I know that this has been a common issue for many of you, and I just wanted to let you know I’m planning something really special to help you solve that. So stay tuned because I’m gonna tell you what that special thing is that you can be a part of very, very soon. So, step number two is get your list excited about what is to come. 

[00:10:22] Step number three is to schedule your session. Now, here’s the deal. I recommend you pick two different times to host your whiteboard session. Usually within the same week, try to do them possibly even in the same day, one in the morning, one in the evening, depending on when your clients are, are most available.

[00:10:39] When your audience is, is most working on the problem that you solve, picking two different sessions gives them an opportunity to say, Hey, yes, I wanna come to session number one or session number two, but make sure that you schedule this in. 

[00:10:53] And then step number four is to send out an invite to this session. And when you send that [00:11:00] second email invite out and you’re saying, okay, here it is. This is what I’m doing. Call it a whiteboard session. I’m hosting this whiteboard session and it’s gonna be amazing. But here’s the deal. There are limited seats. Now, one of the things that we are not fully addressing here right now in this show. But if you’re a faithful listener to this podcast for the last four and a half years, you know that you will see these trends, right, where we have gone from these mass programs to boutique, very personalized events and programs and signature offers. People don’t wanna be part of the cattle herd. They don’t wanna be in a cookie cutter thing.

[00:11:37] So when you offer something that’s limited seats, that’s really exclusive, those are the things that people are craving right now at the recording of this in 2021. So just be mindful, mindful for that. So Cindy and I, your invitation and say, Hey, listen, you know, there are limited seats to this. Fyi, make sure you RSVP for your seat right.

[00:11:57] Step number five, get your tech [00:12:00] set up ready. Okay, so when we say a whiteboard session, I actually mean a whiteboard session. So that is usually a combination between an iPad or something that you can cast sketch on and cast it into Zoom. There are so many different tools that you can do this. We use iPad.

[00:12:18] We used to use iPad with Notability, but that kind of broke a little bit. So now some of the solutions that we dive into are EAM mixed with Stream Yard. There are a bunch of different technology setups that you can actually do in order to host and cast your iPad live into a Zoom so people can see you actually sketching your whiteboard session.

[00:12:40] Because this is a true whiteboard session that isn’t like a marketing thing , you’re actually gonna host a whiteboard session and sketch out their results, which I’ll dive into here in just a few minutes. So you need to get your text set up ready. 

[00:12:53] So, so far you’ve chosen this specific problem. You’ve sent out an email to your list saying, Hey, listen, I know you’re, you’re having this [00:13:00] problem, something special is coming. You’ve scheduled your session in your own planning calendar, and then you’ve sent out the email to your list saying, Hey, it’s scheduled now. Get on the list right now. You’re filling those seats. Meanwhile, while the seats are filling to your event, get your technology set up, practice it, and get it ready. And that was step number five. 

[00:13:21] Step number six is to send reminders out to your list to make sure they fill up those seats. Just cuz people sign up doesn’t mean they show up. So we need to send reminders, send dms. You wanna blanket those people who have registered, letting them know, Hey, you got one of these exclusive seats to this really special whiteboard. Don’t lose it. Like don’t miss it. Don’t miss your seat. This is really, really special. Get them excited about it. Reiterate how exclusive it is and send them tons of reminders so we’re increasing the show up rate for your event. 

[00:13:55] And then step number seven is to host this event. And now I’m gonna break it down [00:14:00] into six substeps under the Hosting Your Event. So this is why, if you’re taking notes as a great episode to take notes too. So as you’re hosting your event, I recommend you only do a one hour event, okay? So you’re gonna deliver a lot of value in a very, very short period of time. So you want people wanting more, all right? So in the steps to host your.

[00:14:23] Step number one is start by sharing like your philosophical genius, well rooted view on the problem that you are solving. So start by sharing. Here is a problem, here is why I know this is a problem. Here’s why I’m so well rooted in part of the solution to this problem. And load your view. Load your intro with case studies of how you’ve helped other people solve the problem that you’re helping this group of people whiteboard about. So you open it up, you position yourself as I’m aware of this problem, [00:15:00] I’m part of the solution to this problem. This is what other clients do that we have helped them work through this problem. And hey, now I’m here to work with you. So you’re fully positioning yourself as being completely aware. Being an expert in this space and having helped other people, and that’s how I want you to open up this strategy session, this whiteboard strategy session. 

[00:15:22] Step number two is then you open the floor for others to share about their issue with whatever problem it is that you’re solving and why they’re still facing it. What is the problem? What is the struggle? Why are they still here? Why have they not moved forward? What are the other things they’ve. And if you’re a marketer right now in your brain, you’re realizing that these whiteboard sessions are super gold for doing, you know, figuring out what the problem is and doing market research as well.

[00:15:50] Okay, so later we can talk about transcribing this and turning the, the voices and the, the issues people are saying into marketing copy. But right now [00:16:00] you’re hearing your present in this event. And I want you to open up the floor to others to explain those things. This is my problem. This is why I’m still here. This is my frustration. This is what I’ve tried and open the floor to those people that you’re helping in this whiteboard session to share sharing quickly, because we wanna keep the session moving. We wanna keep it fresh. We wanna, we wanna keep everybody engaged and we really do wanna give them a chance to talk, or at least a chance to post into the chat, depending on how many people you’ve allowed in your session.

[00:16:29] And then step number three, you’re going to use your whiteboard to visually represent solutions. Demonstrating what people have said and documenting their comments. And collecting their frustrations. So part of your white boarding can be just writing down on the whiteboard, the words people are using, or a list of the problems, which by the way, you already know their problems.

[00:16:52] But writing down a list. So each time somebody says, oh, this is a problem. Oh, this is a problem. You can be starting to use your whiteboard, [00:17:00] enlist out all of those problem. So you’re gonna document the things that they are saying, and you’re gonna collect it all in this whiteboard session based on what they’re sharing with.

[00:17:11] And then step number four, you’re gonna summarize all of their pains collectively. And you’re gonna say, Hey, listen, I get it. This is what all you guys are saying. And so what we’ve done there in this whiteboard session is we’ve created community, we’ve created camaraderie amongst the people who’ve been there. They don’t feel like they’re alone anymore. They’re in a place where other people are experiencing the same pain. And guess what? You are the king or queen that leads them out of this. 

[00:17:36] And so step number six is after you summarize their collective pains, then you start white boarding solutions for them. And this white boarding is gonna look totally different. It’s literally a sketch drawing of how you can take people from one place to one place, or maybe in your white boarding session based on your area of expertise, you can list out key words. Common solutions. [00:18:00] You’re literally going to whiteboard out and draw and draft solutions based on the collective communities problems in your event.

[00:18:09] And if you have time, depending on how many people showed up, I want you to pull a few specific people out and ask them if they would like to have their specific problem solved for them. Right there in detail in the whiteboarding session. And what that has just done is it’s helped this one person, but it’s also shown everybody else your skills and what an amazing coach that you are and how amazing the results you can get people in a very short period of.

[00:18:37] And then at the end of your session, you’re gonna restate why this problem exists and why it’s so hard for them to solve it on their own. And so what you’ve done in this session is you’ve positioned yourself as the perfect painkiller that leads them out of it, letting them know you fully understand what they’re dealing with, and sharing case studies of how you have to help the other clients.

[00:18:58] You’re gonna open the floor for them [00:19:00] to share their collective pains and problems, and then you’re gonna use your whiteboard to visual. Collectively gather together all of their pains and document their comments. The next step is you’re gonna use your whiteboards to start sketching out solutions collectively for the group sharing solutions and doing a short teaching.

[00:19:20] And then if you have time based on how many people show up, you can pick one or two people from your audience and you can actually go through their very hyper niche specific problem. And at the end of it, you’re gonna restate why the problem is big, why it exists, and you’re gonna position yourself as the solution for that which you’ve already done.

[00:19:40] At this point in time, you have already fully established yourself as being not only capable, but the perfect solution to their problem. And so how we end these whiteboard sessions is then you make an offer for your next step to work with. Whatever that looks like. You could use a whiteboard session [00:20:00] as a perfect conversion tool into one of your primary offers, one of your signature offers or your whiteboard session could put them into another funnel that warms them up for maybe a live virtual event, then warms them up to, um, maybe have them apply to work for you, work with you, maybe your program is application based and so it’s continuing to be exclusive to work with you. And so your live whiteboard session could perhaps position them just to apply to work with you or you can sell right into your program, whatever works for you.

[00:20:31] And that is how we use whiteboard sessions, and it’s very, very similar actually. It’s kind of how we use clubhouse rooms, but not as visual, and it doesn’t create such an exclusive community with your group of people that are there. Because when we do this in a whiteboard session, you can see people’s faces.

[00:20:49] You can really get to know them, and you can help them on the next level because you’re not only having a conversation with them, you are giving them the results right there that they can visually see, and they don’t have to. Just [00:21:00] envision. Whiteboard sessions are a powerful, powerful way to turn your list into buyers. Very faithful buyers. And I’m so surprised that more people don’t do them. We’ve been doing them for years and I’m so happy to teach you how to do it here on this show. An insider mastermind who work with our clients very closely to create their whiteboard sessions and really pick out the problem they’re solving in them and how to convert their leads into buyers.

[00:21:28] And so I want you to dive into this. Feel free to put this podcast on replay, share this podcast with your friends, and make sure you’re taking notes, because if you follow the steps that we’ve laid out here, you’ll have the same results that we have in our whiteboard sessions, and they’re hugely successful in order to help people build a closer relationship with us, which then in turn, of course, increase our sales because we’ve done a great job establishing you and establishing ourselves has the perfect solution to their problem.

[00:21:57] Which in the coaching and consulting space, that [00:22:00] is always our number one goal when it comes to marketing. So I hope you found this episode helpful. I feel like I’m losing my voice a little bit here at the end, and I’m so sorry about that. So hope my scratchy voice doesn’t get in the way of your understanding these steps, because I really would love for you to apply them in your business.

[00:22:18] And when you do tag me on, Instagram. Show me, say, Hey April, I am using this whiteboard session strategy. I’m so excited to do it. Here’s what’s happening. Tag me at April Beach Life because I always love seeing how you guys are applying the business training that we give you here on this show, and we’re here to make you more money and of course, help you build predictably the business and life of your dreams.

[00:22:41] Thank you so much for tuning in, sharing this show with your friends and being faithful Listeners here of the Sweet Life Entrepreneur and Business Podcast, again, all of the show notes can be found by visiting sweetlifeco.com and clicking on podcast and if you’re interested in applying to work with us.

[00:22:58] And have us roll [00:23:00] up our sleeves with you in your business and get very personalized business blueprinting, architecture, and engineering of your signature offers and your entire long-term business plan. You can find us at sweetlifeco.Com. That is our superpower, and that is what we love doing. Have a great day.

[00:23:18] I’ll talk to you next week.