Episode 193: 3 Steps To Take Your Offline Business Online – with April Beach

SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Episode Bonuses:

Ultimate Guide To Online Business Models

Who This Episode is Great For:

Established offline businesses who want to launch online services but aren’t sure where to start. And experts, entrepreneurs or companies in my Start To Scale Business System”, phases 1-3.

Summary:

You know the potential to reach more people and expand your reach by offering online services. But when it comes to getting started in the online space you don’t have the time to get your masters in online business everything but you deserve to know where to start so you can make wise choices for your company and your future. This episode gives you three simple steps to take your off-line company online and gives you the wisdom and confidence and clarity in your first steps moving in this direction.

Highlights:

  1. Have confidence in what to do first
  2. Stop being overwhelmed by the fragmented and often times ill-advised coaching
  3. Create a game plan to take your business online now

Resources Mentioned:

 
Get Help Extracting Your Expertise Into Your Signature Online Offer
 
 


SweetLife Podcast™ Love:

Are you subscribed? If not, there’s a chance you could be missing out on some bonuses and extra show tools.  Click here to be sure you’re in the loop.  Do you love the show? If so, I’d love it if you left me a review on iTunes. This helps others find the show and get business help. I also call out reviews live on the show to share your business with the world. Simply click here and select “Ratings and Reviews” and “Write a Review”. Thank you so much ❤︎

Need faster business growth?

Schedule a complimentary business triage call here.


Full Show Transcript:

<inaudible> You’re listening to the Sweetlife entrepreneur podcast, simplified strategies to grow your service business and launch a life. You love FASTA with business, mental and entrepreneur activator a probate. Hi everybody. And welcome back to the show. This is episode number 193 here at the sweet life entrepreneur in business podcast. And I’m April beach, founder of the Sweetlife company and host of this show.
Thanks for tuning in with me another week, we are giving you another business training that many coaches charge thousands of dollars for, and I’m so glad to have an opportunity to pour into you as you’re continuing, or maybe you’re just starting out growing your business online. If we don’t know each other yet, I would love to get to know you more. You can always shoot me a DM over on LinkedIn or Instagram at Sweetlife podcast.
And if this is your first time listening to the show, go back and cruise back and listen to our trailer. Now it was almost 200 episodes ago that would release that trailer, but it will give you an idea if you are in the right place for business strategy and training today, we’re talking to those of you guys who have an established business offline,
and it’s time to bring your offline company and your offline services online. And in this show, I’m giving you three steps to start this process. And let’s talk about why this is important, just to make sure you’re in the right place, listening to the right show. That’s going to give you the right results you’re looking for. So you’ve identified, right?
You know, that there’s so much more potential to reach people and expand your offerings by offering online services. We’re going to talk about some different options of those online services today, because knowing that you want to do that, and actually then taking the step to understanding the choices that are available to you in the most efficient way are two totally separate things. And I get that.
That’s why I’m here recording this show for you today. So when it comes to getting into that online space, there is so much information and it can be incredibly overwhelming. And what we don’t want is we don’t want you launching certain online programs or offers or services or even courses just because everybody else is doing it. We want to make sure it’s a right fit for your company.
And all of that wisdom is what we’re pouring into you here on this show. At the end of this episode, you are going to have confidence in knowing what to do first, second, and third, to take your offline services online. You, if you have been overwhelmed will stop being overwhelmed by all the fragmented information, or you’re either getting information in two different ways.
It’s either super fragmented and you’re not really sure what information you can trust, or there’s so much information coming at you from software companies to business coaches about how to bring your business, that it can be totally overwhelming. And this episode is going to help you sort out fact from fiction. And it’s going to help you understand really what you should just be paying attention to here in the beginning.
And you’re going to have a game plan of what to do in what order to bring your services online. And this show just like almost all of our episodes. We have super amazing episode bonuses. So with this particular episode, to give you even more wisdom and information, I want you to download our totally free ultimate guide to online business models. So we’re talking about obviously online services here on the show,
but this is over 14 pages and it just totally lays out all the different online business model options from online courses to group coaching programs, to masterminds, even to podcasting, to help you have even more wisdom. In what direction you want to go taking your services online. So you can get that ultimate guide totally free by going to April beach.com forward slash ultimate guide.
We’ll make sure we get that into your hands right away. Okay. So if you’re ready for these results and you want this information, let’s go ahead and dive into today’s show.<inaudible> Okay. Three steps to get started taking your offline business online. So, first of all, let’s talk about what your offline business looks like. You either have a brick and mortar store,
or you’re used to providing services to people in person face to face, whether it’s hands on. And we work with a lot of healthcare providers, a lot of consultants and experts, and they want to go. And that could be you. You want to go from seeing people face to face and really expanding your reach to serve more people at a time.
And by doing so you create a business model that gives you ultimately more time and location freedom, as long as it’s done strategically. So if you have a current business that provides face-to-face services, one-on-one services on location, then this is the perfect episode for you to be listening to step number one, as you move in the direction of thinking, Hey, you know,
I really want to expand my business with online services. Step number one is to choose your online business model. And if you have been listening to this podcast now for almost four years, you know, we talk about online business modeling all the time. So if you want even more resources, cruise back to our podcast website@sweetlifecode.com and you can actually search all of our episodes for all of the online business modeling shows,
wanting to make sure, you know, that’s a tool available to you, but right now I want you to just hone in and focus in on what do you imagine that that looks like when you’re working with your clients? Not face to face, it could be in zoom could be by the phone, or it could be creating great content and videos for your clients and distributing it to them.
What does that look like to you? And what do your clients really need from you? If you listen to last week’s episode, we talked about what clients are really looking for, what buyers are buying right now. And people love on demand. People love having resources and answers and quick results at their fingertips. And so, as you’re thinking about creating your online offers,
certainly consider what is it that my clients really want in addition to maybe seeing me face to face. And some of your clients probably have been telling you this already. And if you ask your clients, they will tell you they’ll say yes, I want to meet with you virtually or yes, I would love to be part of a mastermind. So if you ask your clients,
they will tell you, they are always your best place to do. Research is going to your perfect clients are ready. But right now I want to dive into the three most common types of services that offline companies are launching as online offers. And they are online courses, online coaching programs and online memberships. You might have actually thought about one of these types of options before.
And the reason why offline companies are going to these is because they’re really great ways to already package the expertise that you have within your company. There are great ways to utilize your assets. And we’re going to dive into that here in just a second. But step number one is choosing your online business model. Let me give you a quick definition of what each one of these three most popular types are type.
Number one is by launching an online course. So an online course is a great way to take your established content, your things that you’ve already done. You know, in most cases with offline businesses and the established companies we work with, we don’t want to reinvent the wheel. We want to take your expertise and your assets and things you’ve already created within your business and just reframe them,
repackage them, reprogram them. If you will, to offer as an online course. And online courses are most commonly offered two different ways. The first one is called evergreen. Evergreen is where you would take your information. You would turn it into videos in that your clients could purchase it and buy it and absorb the information any time. So they’re prerecorded videos that people can go through any time.
And then the second type of online course is literally it live taught online course where you’re still taking the content. You’re still taking the information and you may teach this in a combination of zoom, live coaching and some PowerPoint presentations, maybe some videos as well. So the two most common types of online courses that offline businesses are launching as online services are evergreen again,
which is pre creating videos that people can watch on demand whenever they want. We already know people are buying those types of things. And number two, launching live coaching as an online course, I will say that for established business owners, I would caution you against launching really cumbersome, huge live online courses. If you’re still running your local business, unless you have a team to help you do that.
So just a little caution there. It can be really time consuming. The second type of online business model that many offline companies are adopting is live coaching. And this is where you take a group of people. Maybe you’ve served them one-on-one before and you start coaching them live online through zoom. You can provide phone consulting, you can provide FaceTime consulting, the medium and how you deliver.
It really doesn’t matter. It’s what you’re delivering. So this is actually providing live coaching without being face to face. And you can provide this one-on-one or you can create a group and provide live consulting to a group, either on a onetime basis for a specialty topic or on an ongoing basis. And the third type of business model that offline company are most commonly launching as online offers our memberships memberships are really amazing.
It’s where you take your expert content and you deliver it on a monthly and a quarterly basis to people in a community that you have created. Memberships are a great way. And we’ve especially in 2020, been working with established businesses who have community already around your business. Maybe it’s a brick and mortar store in creating a membership amongst all your customers. It is an amazing way to connect with them,
and it’s an amazing way to connect them with each other. And memberships is a great thing to consider. If you have content, if you have coaching, maybe there’s some sweet deal or discount that you want to deliver to your customers. And it’s also a great way to create a program for those customers of yours that want to access you on an ongoing basis for a longer period of time.
So they can achieve better results with the services that you deliver. A membership community is a great way to do that. So your first job and choosing, gosh, you know, how am I going to bring my offline business online is to consider what business model do you want to launch? And we just talked about the three most popular ones, courses,
coaching or memberships, but don’t forget to download the ultimate guide to online business models. So you can see all of that. And again, you can grab that by going to April beach.com forward slash ultimate guide. Okay. Step number two is to develop your actual offer program or service. So you’ve already chosen the business model of how you want to deliver it.
Now we need to organize your assets and we need to take your ideas, and we need to take your expertise out of your head out of other places in your business and bring it in to creating your new online offer. So here’s some tips to do that. Number one is to sit down and extract your expertise. What are you known for? What are you great at?
What things have you already created in your business? We don’t want to recreate the wheel here with your first online offer in order to keep your current customers coming back to you. We want to give them more results in a different way within your established area of expertise. And it’s also going to save you literally months, if not years, to create something brand new from scratch,
right? So let’s take what you already do, and let’s scale it online with an online offer for you. So extract your expertise and start with what you already have. Go through your archives, go through things that you’ve created. Content you’ve already created in your business in the past and give yourself an opportunity to take an assessment and an inventory of all the great things you’ve already created.
I guarantee you, if you’re an established business owner, you’ve created some amazing things and some excellent content in your business, and that’s why people love you, right? So go back and see what you’ve already done to help you realize your potential. So for what you can deliver to people through an online program and service, and then also consider what people love the most from you.
If you are a brick and mortar retailer, and you have every single Monday, it’s a new shirt that you may feature on social media and it’s a new item drop, right? Well, people probably go crazy about that. So how can you take that and bring it into a new membership community? Or how can you create content around that to deliver into a coaching program?
Perhaps maybe you can launch an online course, helping people stylize themselves. For whatever reason, there are so many different opportunities that you can take your established expertise and just tweak it a little bit and create your online offer instead of starting from scratch. And then the last tip is what are the most common questions people ask you the easiest way to create an online course or coaching program or membership community is by going through in writing down,
if you haven’t, before you should be in documenting the questions that people most commonly ask you in your business and then taking those questions and the answers to those and turning it into your first online offer. Whether again, you choose a business model and how you deliver that, whether it’s coaching or a course or a membership community, maybe even a podcast, but go through and figure out what are the most common questions that people me all the time.
And that is a great place for you to scale what you’ve already done, extract your expertise and explode it into more sales and an exponential reach. So step number two is to actually go through and develop the content that’s going into your offer program or online service. And then step number three is to develop your first marketing funnel. So first you have to pick the business model.
Second, you have to organize your assets and your material and actually create your program. And third is to go through the process of creating your first marketing funnel. So your marketing funnel is where you’re going to attract more people than just your local faithful and your it’s, where you’re going to convert your local faithful to start connecting with you online. So your first marketing funnel is usually developed in a very simple way where you would create something free to give away that solves a problem,
but not just any problem, your something free you’re giving away online should solve a problem that you discuss and also solve within your new online offer. So create something free. It could be a short video and tips could be a checklist. It could be a strategy sheet, a tip sheet. If you’re a nutrition coach, it could be creating a sample menu for the week,
whatever it is, create something of value that solves a problem for your customers that relates to the service that you’re going to be launching online. And then step number two is to create one page on your website. That includes a form where people can receive that free item. And then step number three is to create a marketing plan, to share your content and to share your message across social media.
You could do podcast guesting. You could go to networking events, both offline, and now we’re starting Kevin’s to see more local networking events happen again. And of course you can run ads. There are numerous ways where you can get eyes on your marketing funnel and grow your list through that. The reality is is this first marketing funnel is important because it shifts people who might be used to only connecting with you online.
Maybe the only way you have sold people into your services before is having them sign a contract face to face, or actually seeing them face to face. So your next step is to determine how are you going to funnel people in to your new online offers could be creating this new first marketing funnel for new people, or you might consider creating a new online experience with a welcome page for your established customers saying,
Hey, guess what? We love working with you in person. Now we’re excited to also work with you online. And so it can be handholding your established local one-on-one client and helping them to onboard and get comfortable with your new online offers. We want your established clients to be the first ones to interact with your new online offers because they’re the ones that love you.
They’re the ones that trust you. And they’re the ones that are going to really help your new online offers grow. They are your biggest cheerleaders. So three steps to take your offline business online. Number one, choose online business model. How are you going to deliver your online services? Number two, develop your offer service program, course membership, whatever it is,
develop the content and the curriculum in there. If you struggle to turn your ideas and your expertise into world-class programs, that’s where my company, the Sweetlife company comes in to help. You can always cruise over to Sweetlife co.com and we will teach you how to extract your expertise and turn it into a worldclass signature offers and programs. And then number three is build your first marketing funnel,
whether it’s a marketing funnel to move your established clients online, or it’s a new marketing funnel to generate new cold leads to your online services. I just can’t emphasize that enough, the importance of valuing the current clients you have and providing different ways for your current clients to absorb your established expertise before you go, and you create a brand new offer, that’s a cold offer to people who’ve never worked with you before.
We want you considering what business model your established clients want and need so that you can continue to pour into them and build those relationships. And we can create repeat customers to spend money again and again and again with you, once you nail your online business model with your current customers, then we talk about expanding to a cold audience and really expanding your reach and exploding your sales even more.
So just start with what you have, start with what you know, and start with the people you already know better than anybody else. Nobody knows your established clients better than you do. And again, start asking them questions. How did they want to work with you online? How can you better meet their needs through digital delivery of products, information, services,
and support. And those are your three steps to take your offline business online, choose your business model, develop your offer, build your first marketing funnel. All right. I hope you found this incredibly helpful. We really want to simplify things here for you. I know it can seem very overwhelming, especially when you’re new to the online space. If you’re in that place where you feel overwhelmed,
hit us up anytime, and we’re happy to jump on a business triaged call with you and get you started in the right direction. You can find us@sweetlifeco.com and all the show notes we talked about here on this episode, the ultimate guide to business models and how to learn, how to turn your ideas and expertise into your signature offer can all be found in the show notes for this episode by visiting Sweetlife podcast.com
forward slash one 93. All right, you guys have a fantastic week, so great to pour into you and talk to you soon.

Episode 189: Online Business Terms and Acronyms Made Easy – with April Beach

SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Episode Bonuses:

Ultimate Guide to the online business model that’s right for you

Who This Episode is Great For:

This show is for established companies looking to scale with online business models and new entrepreneurs launching online and feeling lost in the terminology and acronyms.

Summary:

Online entrepreneurs speak a different language and for companies who are looking to scale with online business models, the terms can be confusing and time consuming to learn. To help you be in the know and talk like an online pro faster, this show is a glossary of online terms made easy.

Highlights:

  1. Know what the most common online business terms mean
  2. Stop feeling confused with online business lingo
  3. Have confidence and knowledge to make decisions 

Resources Mentioned:

 
Join Our Community to Scale Online Faster
 


SweetLife Podcast™ Love:

Are you subscribed? If not, there’s a chance you could be missing out on some bonuses and extra show tools.  Click here to be sure you’re in the loop.  Do you love the show? If so, I’d love it if you left me a review on iTunes. This helps others find the show and get business help. I also call out reviews live on the show to share your business with the world. Simply click here and select “Ratings and Reviews” and “Write a Review”. Thank you so much ❤︎

Need faster business growth?

Schedule a complimentary business triage call here.


Full Show Transcript:

You’re listening to the suede life entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator, a probate<inaudible>. Hi everyone. And welcome back to the show. This is episode number 189 and everything we’re talking about today, including the bonuses and the resources that we’re providing with this show can be found by visiting Sweetlife podcast.com
forward slash one 89. So if you’re on the go and you can’t take notes or you can’t pause and go to another website on your phone. No worries. Just remember Sweetlife podcast.com forward slash one 89. We’ll give you everything that you are looking for when you have an opportunity to go grab it. Welcome to the show. My name is April leach.
I’m the host here on the show and we’re coming up almost on four years of this podcast. Thank you so much to all of you. Who’ve been crazy faithful, awesome listeners for so long. And if you’re new to this show, I’m super glad to be connected with you. I teach small businesses and entrepreneurs how to grow their company by scaling online and everything we talk about here on this show are proven and trusted business trainings to help you do that.
In fact, a lot of our shows are so valuable that a lot of coaching and consulting firms charge thousands of dollars for the tools and the strategies and the action items that we bring to you here on this show. So I’m really, really glad that you are here. If you haven’t clicked subscribe yet, or if you haven’t clicked subscribe in a while,
please do. So. We are on all of your favorite podcasts. We’ll see devices including obviously where you’re listening to us right now. So just go in and make sure that you’ve clicked subscribe, and we do really appreciate all of the reviews. You guys leave us on Apple podcasts. So at the time of this recording, it’s the end of August.
And if your life is like mine, which I’m assuming it is we connect. And that’s why you listen here to this show. That’s means that things are about to get even crazier than they were before, regarding whatever is happening with school and your kids and running and managing and owning the company that you do. And so many things are up on the air and it’s just a hard time.
And actually when this show drops, I am on my way to drop my oldest son off to college. So I’m right there with you. And I want you to know that you’re not alone and we’re still here consistent behind you, giving you the tools you need to grow your business throughout all of the unpredictable world of 2020. So I just want to take a pause for a sec and just say kudos to you for being here for listening to this show,
whether you’re listening to it live as soon as it drops or you’re coming back to this, you know, years later, this going to be one of those shows. I think people refer back to a lot because it just really covers a lot of online business basics that don’t change. I just want to say you’re doing awesome job. So let’s go ahead and dive into what you can expect with today’s episode.
We are talking about online business terms, acronyms made easy. And so this particular show is for those of you who have established businesses, and it’s time to scale your company by utilizing online business models and strategies and funnels, or those of you who are new to launching a business, and you’re launching your company online. Here’s the deal online entrepreneurs speak a different language.
There are some words that we use in the online business space that, you know, I really actually have to catch myself sometimes when I’m talking to people because all of a sudden this blank look will come over their face. And I will have said a term or an acronym that just doesn’t make sense to anybody else, unless you’re already in the online business space.
And so if you’ve ever been talking to somebody or reading a blog or listening here on the show, and I’ve said something that just kind of went, Whoa, I have no idea what that is is April. Well, this particular episode is designed to fix that for you, because the reality is is that, that we don’t want you to be confused.
These things are not hard as long as you know what they are. So I want you to be confident. I want you to know what other people are talking about. I want you to know what you’re talking about. I want you to know what you’re looking for in certain functions of software and in website things that we’re going to be discussing today. And it all comes back to understanding the terminology and the acronyms that are used to describe functionality of software in different results and benchmarks.
Frankly, you need to hit in your business in order for it to grow. So the end of this episode, you’re going to know what the most common online business terms mean. You’re going to stop feeling confused if you’ve felt confused before with all this online business lingo, and you’re going to have the confidence to move forward, continue in conversations, ask intelligent and educated questions.
Now that you’re kind of past this entry level threshold of online business terms. And I do have a resource for you today. So if you’re just getting into online business scaling, if you’re taking your established business and you’re wondering what to do, should I launch a course? Should I launch a video series? Should I launch a membership or a digital, or even an in person type of retreat?
Some of you guys are even wondering, should I launch a podcast? I have a completely free 14 page resource for you. It’s called the ultimate guide to the online business model. That’s right for you. You can go grab that in our website for the show notes again, which can be found@lifepodcast.com forward slash one 89. So to give you more clarity on actually what you’re building and how you’re scaling your company,
today’s show, make sure that you go grab that ultimate guide to online business models in our podcast, show notes totally free, and that will save you years of time and really thousands of dollars of building the wrong kind of online business. Okay. So let’s go ahead and dive into today’s show.<inaudible> Okay. Today we’re talking about online business terms made easy and I’m going to go through,
I’m good. Literally going to name the term and give you the definition of it. So it’s just like English one Oh one, except for, for online business and making sure that, you know what things mean. I’ll give you some examples of things so that you can listen to this show and get out of here and understand all the weird language of online business owners.
So the very first thing I want to cover is the term business model. So a business model is the type of business you’re building. Your business model is how you serve clients and how you make money. So what services you offer, how you deliver those services and what actually does that exchange of delivery look like some different examples of business models are in-person services delivered,
virtual services delivered. And again, I gave you that whole entire go grab the ultimate guide to online business models. We have masterminds, we have courses, we have membership sites. We have webinars, whether they’re recorded or on demand, the sky is the limit. And you really need to understand what your business model is, or you need to understand what the injuries result that a business model is going to give your company in order to scale smart.
We don’t want you to just going out there and launching a course cause everybody else is doing it because it’s not necessarily actually in a lot of cases, even the right thing to do to scale and grow your company. So understanding term number one is your business model. Again, that is how you make money, how you serve clients and what that delivery of service looks like.
Next term is lifestyle business. Now this gets a little confused and it’s not a really common online term, but I wanted to throw it in here because if you are a listener to the show, you know that I’m a lifestyle business development expert, and that might seem a little confusing. So I just wanted to clarify that to you and lifestyle business is creating a business model that works with your life.
It’s the way you plan to live your life and then reverse engineering that to build a company that’s going to get you there. It doesn’t mean that the business itself is necessarily a lifestyle business. So you can have a lifestyle business. It gives you the owner, the freedom to be with your family and hang out with your kids more and travel, whatever that looks like for you.
But the business itself, you know, you don’t have to sell surfboards the business itself, whether you’re in marketing or consulting or, you know, video editing, whatever it is that you do, the business itself doesn’t have to be lifestyle focused, but you are building a business that is designed around your lifestyle. And hopefully that kind of clarifies that a little bit.
As a matter of fact, 90% of the companies that I work with to help them grow and scale are not actual lifestyle businesses, but the owners of those companies want a business. That’s going to give them that lifestyle that they want to, hopefully that clarifies that a little bit for you. The next term is I see a, I see a stands for ideal client avatar.
This is used a lot, and you’re going to hear it a lot, especially when you’re new to the online business space, your ideal client avatar, or your ICA, but really the perfect clients that you are called to serve that need, want your offers. So they’re very specific people. This is a very specific set of grouping of people that are ideal to buy your product or buy your services.
That is your ICA. So if you ever hear that term thrown around, if somebody is saying, Hey, well, you know, what are you marketing to? And what are you selling? And who’s your ICA. It means what is the specific subset of people that need and want what you have the next term is IP, which stands for intellectual property.
So this is turning your ideas and your services and your methods. It could also be your secret sauce, your formula, your steps of delivery into your intellectual property. So intellectual property protections allow for creators and owners like you to actually go ahead and make sure they patent and trademark your process. So you don’t necessarily have to do that, but intellectual property,
it’s connected to the ownership of things that are created from your mind. So an example of intellectual property is my start to scale business system, or in the past, it’s been called the sweet life entrepreneur roadmap. They’re my five steps that I share here on the show. A lot that take people from the beginning of your business, all the way through the end of that life cycle of a successful company,
growth over a period of years, that’s my intellectual property. It’s my system. It’s my methodology. I own that. So if you have a method or a system or something, that’s your secret sauce. That is your intellectual property. So the term IP is thrown around a lot, both online and offline when it comes to the ownership of things that are created by your mind,
your methodology, your systems, the next term, which is really important for those of you guys, for starting out, you’re brand new in business. This is something you have to know this term. And this term is M VP, not most valuable player. It actually stands for a minimum viable product. And your minimum viable product is when you develop your ideas into your new product,
your first offer and everything is being sold sufficiently to satisfied customers. So this product is designed and developed. Usually after some feedback from your first customers, your minimum viable product is your minimum service. That has to be proven in order for you to realize that your company is and will be a success. So it’s a very first offer or your first program,
your first package of services or your first product that you’ve created. We have to prove that it is at least minimum leave viable within your market space. So are people buying it? That’s your MVP. You have to hit your MVP. It is the one of the first challenges to overcome as a new business owner. The next term is lead magnet, and this is getting more into marketing.
So your lead magnet is something of high value that you give away for free, that people are willing to give you their name and their email contact information for sometimes their address. And some other information lead magnet is also referred to by some online coaches, as freemium or freebie. The reason why I don’t love that term, and we don’t use that term here on this business show is because your lead magnet is,
I said in the initial definition needs to be of high value. So I’ve done tons of different podcasts on lead magnets and how to create them of high value. So I’m not going to go on squirrel tangent right now, but you might have heard the term freemium or freebie. And those are people that give away kind of crappy stuff, free expecting to grow their lists.
That’s not going to grow your list by the way, it has to be something of high value to get high quality leads. So your lead magnet is something that you create to give away could be a video series. It could be a download. It could be a, a white paper, something of high value to prospects to gather their information. The next term is called conversion tool.
It’s also called the conversion product. This refers to how you turn the leads on your list, the names and the email address on your list and your database into paying clients. So the lead magnet brings them in and gives you the lead, but then we have to still convert them into paying clients. And a conversion tool is usually a little bit different,
a little bit more contact, more relationship based than a lead magnet. Examples of a conversion tool are live webinars, phone calls, or discovery calls, triage calls, personal assessments. It can also be just a sales page. You can have a great sales page that converts your leads into buyers. It could be a shop page. Those things are applicable as well,
but the conversion product is where you take the lead and turn them into buyers sometimes based on what it is your company does, we don’t even really need the lead magnet so much. We might be able to just take cold subscribers and turn them into buyers just with a conversion product. And if you don’t know, a cold subscribers are coming up, okay,
the next term is called a funnel. Now this is thrown around all the time. There are a bunch of different types of funnels. You guys, there are marketing funnels and sales funnels and product funnels. I’m going to give you the term here, understanding in expecting that many of you are just entering the phase in your business where you’re ready to grow it online.
So we’re going to talk about it, actual marketing lead generation funnel here. And I’m going to give you the definition for this. This refers to the building of landing pages on your website, where people can opt in and fill out a form and give you their information. And it refers to the connecting of the rest of your software technology to give them what you have promised.
So a funnel is all of your marketing. Literally imagine like a tornado. And on the top is all of your marketing. It’s all of your social media posting. They might see something that interests them. Example, your lead magnet might interest them. They say, Oh, that’s a really high value thing. I think I want that. And they’re going to go to a landing page that ideally should be built on your website,
where they give their name and email address to get that high value lead magnet. And then what happens next is you send them an automatic email. It says, here you go. Here is the thing that I promised you I’d give you after you gave me your name and email address. So the next part of that funnel is actually that welcome email and the delivery of whatever you promised.
And then it’s also sending them to a thank you page saying, Hey, thank you so much for giving me your contact information. We talked about it two weeks ago here on the show that receiving somebody’s lead is a privilege and you need to care for it. Very importantly, that’s not even a word. You need to really care about people to give you their name and email address.
That’s what I’m saying. The funnel is creating the pages and connecting together the technology, the landing page, the email marketing, and the thank you page to make sure that the delivery of what you promised is done well, that is the tech side of building a funnel. So when we’re talking about funnels, yes, there’s marketing strategy. Yes. There’s what you say and what you’re giving in this definition.
I’m giving you this, the specifics of the tech side of actually building a funnel. It includes your landing page. It includes a thank you page and includes an automatic email that goes out to give somebody what you promised. Okay. Now let’s go into warm and cold audiences. So audience are people who have never heard of your business before. And a warm audience are people who are already familiar with your brand.
So if you hear those two different terms thrown around, or if you’re planning doing an ad campaign, somebody who’s helping you with that might say, are we running these ads to a cold audience or a warm body? And that is the difference. Okay. Three more terms, are you with me? And by the way, all of these terms are going to be written out for you.
For those of you guys who are in our online business community and our app over at mighty house, you can join for free. I’ll put a link in the show notes, or you can just go to sweet life, community.com. If you’re like, Oh my gosh, I want to, you know, write all these down. I’m going to go ahead and upload all these terms just right into our community app.
So for those of you guys who are joined there with us@sweetlifecommunity.com, you don’t even have to opt into it. I’m just going to put all these terms there for you so you can always reference, okay. The next term is S E O S E Oh, stands for a search engine and optimization. It basically means how visible is your website or organically to search engines like Google.
So are people going to your website, are people Googling things or searching for things? And is your website coming up S E O like the terminology for it? Search engine optimization is the practice of increasing the quantity and the quality of the traffic to your website, through organic search results. So this doesn’t mean pain to have your site show up on Google AdWords.
These are things that you do within the copy of your site tags within your site. There are tons of different ways that you can optimize your organic search results for your website and you need to, and that is what we call SP Oh, the next terminology is copy. So the next term is, copy. We hear this all the time and we’ll work with new clients.
And you know, I have to be careful again, I’ll say, okay, give us the copy for your website in the division of my company, where we build Kajabi websites, I’ll say, give us, you know, don’t forget, you need to have a copy of your website. And sometimes new businesses will be like, Oh my gosh, what are you talking about?
What is that? So copy is just your text. Copy. It can refer to the text and your website. It can refer to the text and your social media posts. It can refer to the text in your email, body or other places. It’s literally just the writing of your text there. The words you write. And I will say that every company should have a good copywriter as an essential part of your team.
There are people that have a gift for copywriting, and there are people who don’t. So if you really want to grow your company online, it is going to be important that you learn how to become a good copywriter, or that would be one of the top priority roles I would recommend for you. If I was working with you to scale your business is bringing a really great online sales and marketing copywriter aboard your team.
So copy, just reverse to your text. And then the last term I want to cover is swipe files or swipe copy. So this refers to texts and images created by other companies that you’re allowed to swipe like swiper, no swiping, except for this is like swiper. Yes. Swiping those of you that have older kids like me. You know what I’m talking about?
So this basically means when you are promoting something in conjunction with somebody else, that company may send you what’s called swipe copy or swipe files. They’re literally pre done social media posts that you can just swipe and put out on your own social media to make your life easier. So swipe, copy and swipe files literally means that you can take it and steal it and copy it.
And that’s what it’s designed for. So today we covered a lot of online business terms and acronyms that we usually find that companies new to the online space aren’t really familiar with. We defined business model. We define lifestyle business. I see a, I P am VP. So again, ICA ideal client avatar, IP, intellectual property, MVP, your minimum viable product or service lead magnet,
conversion tool funnel, warm and cold audience. S E O copy and swipe files. Wow. Okay. That was your online business. One Oh one glossary class. I hope you guys, this is very, very helpful. You know, we’re here to help you. We’re here to level up your entrepreneurial IQ because you are amazing at what you do and no successful business owner has time to sit there and wonder what a stupid acronym is.
So we’re just going to tell you, because I know you don’t have time to figure it out and we are here to make you a success. Thank you so much for tuning into this show. Let me go ahead and recap a real quick, where you can find the resources that we’ve talked about. First of all, you are invited to join our online business owners and entrepreneur app.
It’s not a Facebook group anymore. We dumped Facebook months ago. Thank heavens. We now have a custom community app where you can create your own business profile and network with other businesses and get tools here from the show. And you can join that for free by visiting Sweetlife community.com. I’m going to drop in all of these terms into that app, for those of you guys who are in there.
So if you’re listening on the go and you want to come back and reference it, make sure that you join us in our app also for you. Go ahead and grab our online business model guide. So I have 14 pages of the ultimate guide to choosing the online business model. That’s right for you. You can get that in the show notes of this episode by visiting sweet life podcast.com
forward slash one 89. Okay. I hope you guys have an amazing turnover of the month at the end of this show. We’re rolling over from August to September, and this means you have three months left to close out this year, strong and prepare for 2021 here on the show. We’re going to be working on a lot of 2021 prep and helping you like we do at the end of every year,
prepare your business for the next year, prepare your signature offers, level up your marketing, and really scale your business online. So make sure that you’re subscribed because we are about to dive in and roll up our sleeves with you even more over the next 12 weeks to make sure that 2021 is the best year yet. And sure as shit, all of us need that.
Oh my gosh. All right. Well, you guys have an awesome week. Thank you again for tuning into the show. I’m April beach. 

Episode 186: How To Survive A Facebook or Instagram Hack On Your Business – with April Beach

SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Episode Bonuses:

Follow us at @sweetlifepodcast on Instagram! 
 

Who This Episode is Great For:

Every business who operates on Facebook and Instagram.

Summary:

“It will never happen to me” 
 
Famous last words until you wake up and your Facebook and Instagram business accounts are gone. 
 
As a business owner, you likely spend a lot of time and resources on Facebook or Instagram. You post, go live, comment with others, research hashtags, produce IGTV videos and spend too many hours filtering your photos. But these necessary evils are a great way to attract your ideal audience and increase your exposure. Right up to the moment they’re wiped out – with no communication or consent from Facebook, no opportunity to submit a support ticket, no one to talk to for help. 
 
This is what happened to April Beach and The SweetLife Company, and in this show, you’ll learn all of the things no one tells you to do to save your company, keep your followers and survive being wiped from the Facebook and Instagram planet. 
 
This is not an episode about internet security. This is an episode about business survival. 

Highlights:

  1. Know how to protect and preserve your content
  2. How to control the out of control
  3. How your company can bounce back after the hack

Resources Mentioned:

To regain control of your Facebook page you can start by claiming it was been hacked through this link
 
 
 
 
 
 
 
 
 


SweetLife Podcast™ Love:

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Need faster business growth?

Schedule a complimentary business triage call here.


Full Show Transcript:

You’re listening to the Sweetlife entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster with business mental and entrepreneur activator a probate. Hi everybody. And welcome back to the show. Thanks for tuning in here on the Sweetlife entrepreneur and business podcast. And today’s episode, I’m downloading those of you who have been asking and asking about what actually happened to our business,
Facebook and Instagram accounts. Many of you follow me or followed me on social media. And you knew that we literally got wiped off the face of the earth. Like we’ve never existed after, well, over a decade of being on Facebook and years and years being on Instagram. And so in this episode, I’m going to share exactly what happened and how to survive a Facebook or Instagram hack on your business.
Now, first things first, this is not an internet security episode. I’m not an internet security expert. I’m actually going to share the things that you can’t Google, that nobody tells you and share the insider things that we learned. Honestly, the hard lessons, some of them we did well, some of them we failed on so that if this ever happens to you,
that you know how to survive it. And also you are going to walk away with four things that I recommend you do immediately right now, because the statement that it will never happen to me is totally not true. I’m so sorry. Especially as we move towards an election, there’s always an increase in internet hackers. And I don’t know about you, but there’s just been so many instances with other businesses that I have heard about in the last six months with COVID and way too many bad people with way too much time on their hands hacking business accounts.
So I know it isn’t just me and I don’t want it to be you. So this episode is for every business who operates on Facebook and on Instagram, because those famous last words, it will never happen to me are only said up until the point that you wake up, like I did, and your accounts are totally gone. Not only that you’re going to hear what happened to my hardware.
I’m just going to honestly download the whole story for you. It is a nightmare, but it’s an eyes wide open thing. And I think that other businesses should know what can happen. I wish somebody had really laid it out there for me, like I’m going to do for you. So, you know, I understand that as a business owner, you spend a lot of time on these resources on Facebook and Instagram.
You post things, you go live, you hunt for the best imagery and source, the best pictures. You comment with others, you research hashtags, you produce IgE TV videos, and you probably have spent way many hours figuring out what filter is the right one to go with your brand or you’ve paid somebody else to do that. So you’ve invested time and you’ve invested money in growing your Facebook and Instagram presence as you should.
I mean, these are necessary evils, and they’re a great way to attract your ideal audience and increase your exposure and establish your expertise as a business right up until the moment when they’re wiped out. And this usually happens with zero communication from Facebook, no opportunity to submit a support ticket or reclaim your account. And frankly, nobody is going to talk to you.
It Facebook, we all know that that nobody cares about you or me enough to get on the phone. They really could give a shit about your brand and your business. And it doesn’t even matter how much money you have spent like us over the years in Facebook ads, because they have enough money. They’ll be just fine without yours. You mean nothing to them.
And if somebody takes offense to that listening, great, maybe Facebook will call me now, anyway, in this episode, I’m going to share with you exactly what happened to our company, the steps that we had to go through to regain access. And frankly, what happens when you have to start your whole entire brand and your Facebook account from scratch it.
The recording of this episode, I think that I have a whole 56 followers on my brand new Instagram account, because that’s the way the ball bounces, by the way you can cruise over and follow me at, at April beach life. I would love it if you’d follow me, but that’s the way it is right now. So let’s go ahead and dive into this show at the end of the show,
you’re going to know how to protect and preserve your content, how to control what is absolutely out of control through settings in your Facebook business page manager and how your company can bounce back after you are hacked in many of the resources will all be found that I’m sharing on today’s show by visiting Sweetlife podcast.com forward slash one 86. Okay. Let’s dive in.<inaudible> Okay.
So let me give you a rundown, just kind of a timeline leading up to this episode. Last November, we had some Facebook hacking instances where it says somebody’s unauthorized logged into our account, and of course we’ve done everything religiously that Facebook has said, the two factor authentication, the separate authentication app. I even have lists of reclaim codes written down by hand in my desk drawer,
everything you can possibly do, according to what Facebook tells you to do, to keep your account secure. We have done them to the hilt. And even with that, we had a hacking instance that lasted eight weeks between November and December last year, where we were unable to comment on our own posts. So if somebody commented to us, we couldn’t comment back.
And we had 11 different times where we were locked out of making any comments to our followers, or really connecting with our followers over a period of 24 hours. So these 11, 24 hour periods lasted over over a term of two months. That was the worst thing in the world to me. And I felt terrible because people that are used to connecting with us and just chatting back and forth,
they couldn’t hear anything from us and they didn’t know why. And so I thought that was like the end of the world. Well little did I know with the rest of the joy that 2020 has brought us, it has only gotten worse in may of 2020. Our Facebook ads account was hacked. And within a period of a couple of hours, somebody had actually started running ads for,
I believe it was a solar panel company and they look totally legit on our ads manager account. And I don’t even know who is getting the money for this. Cause I was paying Facebook. I was getting charged like $1,700 over a period of a couple of hours for running what looked like solar panel ads. Again, the logic behind that the money was going to Facebook.
So nobody was actually making money. It just sounds like a cruel and unusual punishment thing to do to a business owner with somebody that had way too much time on their hands. And so that happened in may and we had open tickets, unfortunately because of that, our entire ads manager count was shut down. Facebook deemed that even after all of the years of all of the ad spend basically all the money that we had paid them to run ads for years and years,
being a faithful business customer that they didn’t want to deal with having to clean out our account from hackers. And so they totally shut down our Facebook business ads account. And if you’re in digital marketing, you know, that means that we also lost all of our pixel traction. So that means all of our pixels, all of the data, all of the tracking that we had done in all of our website pages for all of the people who’ve responded to our ads,
our ability to rerun and retarget ads to our warm audience, everything was lost and wiped out. And that was in may of 2020. I also thought that was by far the worst thing on earth that could happen. And we created new pixels starting from scratch. Then on June 12th at 3:42 AM an email came to my phone that our account had been breached with an authorized access.
And I woke up that morning to no personal Facebook page and no personal Instagram account and no business Facebook page for my other company. So all of the accounts that were connected to one email address worked totally wiped off the pace of the planet. It wasn’t like there were shut down and had to reset the password. They were gone completely wiped off the face of the earth.
And so I, like I had learned to do unfortunately so many times before reached out to Facebook and because I technically in their eyes had to zero Facebook account, like I had never existed. Couldn’t even open a Facebook support ticket. So being the crafty person that I was trying to be and desperately figure out how to regain control of my business and personal Facebook accounts,
I was emailing back to Facebook through my other email address, to the open support ticket that was still open regarding the shutdown of my ads account. Previously. I had somebody I’m so excited. I had somebody I could email. Well, I very soon learned that this person also did not give a shit about me. And because what I was emailing about had nothing to do with actually the first ticket number with shutting down the ads account that this person was not willing to help me and that I needed to open a new support ticket.
Well, unfortunately, Facebook. So you think it’s bad already. Facebook blocked all of our devices. Okay. So in their desire to protect themself, I’m giving them the benefit of the doubt. They blocked somehow some way my cell phone, my brand new iPhone 11, not a cheap phone and even online, I could not access the accounts. I tried to get the text number to be sent to me.
It was gone. You guys, not even like let’s reclaim and refresh this account totally gone. And just like taking a minute here and sharing this story with you. At this point, I was not thinking about my business. I was thinking about the comments that my dad had made to me on my personal Facebook page and commenting on his grandkids stuff. And my dad died four years ago and loving going back and reading his comments on my Facebook page.
I was thinking about the morning things that I get to wake up to of your memories from eight years ago, when my kids were babies and playing with bubbles in the backyard, or sitting in the couch, watching Mickey mouse with an umbrella over their head, those are the things that I lost. And so just separating this a minute here, we’re going to talk about the business loss,
but the magnitude of the devastation of memories that were totally wiped off the face of the earth and Facebook could care less has been absolutely just a tragedy for me personally, as a daughter, as a mother. And so picked up my big girl, britches got back to work, and I will tell you that was June 11th. We did not that regain access to Instagram because they also shut down the Instagram account.
Not only the Instagram account, I couldn’t even log into our other Instagram accounts from my mobile phone. We did not regain access to that until last night. And the recording of this, that was July 22nd, it’s 7:16 PM. So if you’re following along with this terrible nightmare, what I’m sharing is that somehow some way Facebook blocked my cell phone and I couldn’t even log into my other Instagram accounts.
I tried a VPN. I spent four hours on the phone with Apple. I spent two hours in the Apple store, which was a miracle because with Kobe, they’re only supposed to give me 15 minutes. I have, I spent massive time trying to at least control our other Instagram accounts. For example, this podcast account at Sweetlife podcast, couldn’t even log into this count online.
And somehow some way it was told to me that Facebook had blew the serial number on the motherboard of my iPhone somehow some way. And I had to bite the bullet and buy a new iPhone. So it has clearly been a nightmare and all of our communities we’re on Facebook, everything. So I’m recording this episode for you to give you four different ways that you can not only safeguard your account,
but four different ways that you can bounce back. Like we are after it happens, because no matter what, it will be a total nightmare for you. However, there are some strategic things you need to be doing in your business in order to protect yourself, both on the personal side and on the business side. So I’m going to share these four safeguards for you.
And then I have resources for you in the show notes. So safeguard number one, we have talked about this on the show before you need to make sure that your email list, your list of leads and clients and content does not solely live on Facebook or Instagram or any other social media platform for that matter. So that means you need to grow your email list.
Don’t allow Facebook and Instagram to completely control your ability to communicate with your followers. So you need to be getting the names and email addresses of your followers. At this point in time, you don’t even have to think of anything crafty. You can put a post out there and saying, Hey, I heard Facebook and Instagram accounts are getting hacked all the time.
And I don’t want to lose contact with you guys. If you want to be put on our emergency email list, sign up here. I wish I had done that. I should have done that. Knowing how many times we had been getting hacked, although I never dreamed that that would happen and we’d clearly lose everything. So safeguard number one is to build your email list in a separate email marketing manager that you own so that you never lose connection.
So if you have to start from scratch with your accounts, like we have to do, you can email your list and say, Hey, follow us at our new account. Safeguard. Number two, on your Facebook business page, you should have multiple administrators. I did have multiple administrators on my Facebook ads account. Those people that ran our Facebook ads for us,
but we only had one primary administrator on my Facebook business page. Therefore, if you go to Facebook right now in search April beach, you will see my page and I have no control over it. There’s my face. There’s our logo. Nothing. It’s just going to live there forever. And when you see me not posting again, it isn’t because I suck at creating content.
It’s because we have no control over that. So on your Facebook business page, make sure that you have multiple administrators. So if you have an assistant, you have somebody that works with you. I don’t care if you have a friend, make them an administrator on your Facebook business page and make sure this person doesn’t share the same IP addresses you. So they’re not within your own home.
So if your wifi gets hacked, both of you guys, aren’t totally locked out, safe guard. Number three, this is kind of a crafty one. We have this, and I’m really grateful. This is a great reason to have a custom hashtag for your business. So we have a custom hashtag two of them. Actually, one of them is sweet life podcast.
So anytime somebody is looking for one of our episodes, whether it’s on Instagram or on LinkedIn, they follow our hashtag, which is sweet life podcast. And all of our stuff pops up. So because we have a custom hashtag, even with our new Instagram account, I can keep reposting to that same hashtag in our followers that know like, and trust that we’re going to keep giving content can keep getting content from us and they can see the connections to our new account.
So this is a great reason why you should have a custom hashtag that is only your company’s hashtag, then nobody else can take from you. And it doesn’t matter what account you’re posting from. It’s your hashtag. And you can even go back in paying and reconnect with those followers that are following your hashtag, as they’ve commented on it in the past. Now,
if you lose your account, like we did, all of your posts are actually going to be gone. But as you go back and you post more content with that, hashtag people that follow that hashtag are going to see it and then safe card, number four, this is going to take you a little bit of time. Everything else you can do.
Yeah. This is gonna take you a bit of time. Should have this done. Anyway, you need to have this to grow and scale your company to multiple six to seven figures. This is one of those standard operating procedures that you should have rolling anyway. Okay. This is cute. Seeing your content clearly and cleanly organized somewhere else. So everything you post on your social media platforms should also live in a Google drive or in a Dropbox.
We keep everything in Dropbox. So all of the content that we post for every single podcast episode and all the content, right, that I have posted in the past on my Instagram account, that is no longer alive. We have any different account other than that platform. So rather than recreating all the content from scratch, we get to simply go and copy and paste.
A lot of that content, obviously there’ll need to be some editing and updating to what’s pertinent and to make sure it’s relevant right now, but we have that content did live somewhere else. And so if you don’t have a system yet for organizing and archiving your content, you need to have one. It’s also a great way to realize what you’ve created as a business owner and stop always creating new things.
You can start repurposing some of the content that you might’ve posted two years ago, especially if it is still relevant and pertinent, you don’t always have to start from scratch. As a matter of fact, that is not a good idea to always start from scratch. And so those are your safeguard tips and you know, some of these things we did really well.
Again, we have a separate email list. That’s something that we teach you guys about all the time here on this show. I did not have multiple admins on my business page that I lost that was shut down. And I did not have multiple admins on my April beach business page. I went wrong there. I had multiple admins on my business ads account,
but not on the business account. Safeguard number three is having a custom hashtag and you guys can follow us at our custom hashtag at Sweetlife podcasts. We would love it if you did. Now, we’re literally starting from scratch and you’ll go over and you’ll follow us on our podcast account on Instagram. And it’s like, there’s 200 followers and I would love it.
If you’d follow us over there. The hashtag for that is sweet life podcast. You need to have your own custom hashtag, so you can always reclaim and connect and talk directly to your audience. And then safeguard number four is to keep your content cleanly organized and archived someplace else. So you are not totally relying on social media platforms to how is your content?
Another thing that you can use is you can use a social media scheduler like we do. We really love buffer. I know their strep, sprout, social and different social media schedulers. You can go back and see what’s already been posted and copy and pasted out of there, but that’s again, relying on another social platform in a sense. So the safest place for it is going to be in a Dropbox business account or something like that.
So thank you so much for listening to this episode. I hope you guys found this informative. The purpose of this show is to set you up for success in the event of failure. And I don’t want anybody to have to go what we went through since this happened. We now have a new business community. If you haven’t joined us yet, we have created a new custom business networking app,
and we’ve built that completely on a brand new app platform that is exclusive to us called mighty hosts. We love them. We’re very happy and you can join our new business community. So Facebook community is gone. New business community app is here by visiting Sweetlife community.com. We’d love to have you joined us over there and I’m always delivering face to face. As far as virtually goes,
business development strategies, and you get tons of business training and coaching, and you can network with other companies and grow your own business there too. So join us over@sweetlifecommunity.com and all the show notes. And the resources we talked about here will be found in the show notes by visiting Sweetlife podcast.com forward slash one 86. This was how to survive Facebook or Instagram hack on your business and start from scratch without totally starting from scratch.
Again. I really hope it doesn’t happen to you, but if it does, I hope this episode has caught you first and you don’t have to live through the nightmare that I did, right? You guys, I hope you have a great week next week. We’re diving into all about how to build your first funnel and dive into using digital marketing to grow.
I’ll talk to you again soon. Bye for now.

Episode 167: Online Business Launch Tips and Revenue Streams – with April Beach

This episode is for those in Phase 1 – 2 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Episode Bonuses:

Online Business Pre-Launch Checklist

COVID-19 Small Business Resource Center

Who This Episode is Great For:

  • Consultants, Coaches and Service Providers who are looking to expand your business online
  • You’re looking for clear steps to make your business transition to online
  • You’re interested in launching 1-1 coaching services virtually

Summary:

This episode is important to help save you time. I meet a lot of business owners who’ve worked hard to build the wrong kind of business. This is an unfiltered episode that lays out some tough love and inspiration to help you launch your online business the right way including; how you’ll make money, how you’ll serve your clients online, and launching products that people love. 
This show also helps you define your perfect day routine and choose the best online business that aligns with your plans because having an online business does not mean you will be working less.
 
I also give specific recommendations of ideas of online courses, membership sites and other things you could consider to add to your offering menu and why it’s important to master one first. Why you can’t set it and forget it and that you need to have an active growth plan, as well as the truth about the hard work it takes to build your business online. 

Highlights:

  1. How to choose the right kinds of online services, products, and revenue streams
  2. The two types of popular online courses people buy
  3. What a membership site is and why you might want to launch one 
  4. Important online relationships you’ll need to build 
  5. How to stand out online 

Resources Mentioned:

 
 
 


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Full Show Transcript:

you’re listening to the sweet life entrepreneur podcast Simplified strategies to grow your service business and launch a life you love faster with business, mental and entrepreneur activator a probe Age Hi there. Episode number 167 of The Sweet Life Entrepreneur in Business Podcast I’m April Beach and we are in Week two here at my house that the recording of this were actually on date number four of Corona virus locked down. My boys are restless and this is a very strange and surreal time. And there’s a lot of bad news out there, a lot of scary things that are being talked about.
And so here, the Sweet Life Company and on the podcast, we are focusing in on all of the positives, the positives from a business standpoint and the positives from a personal standpoint. There is beauty from the ashes. There’s a silver lining to this, and so that’s what we’re going to talk about here on today’s show and is a business. We’re really striving to focus on those things also, it puts us in a very unique situation because my company’s expertise is developing online businesses. The podcast is dedicated towards small businesses and entrepreneurs who are looking to launch your service is and grow your company online in.
So there is certainly a silver lining in this, that this particular podcast is strategically designed to be pouring into you as an entrepreneur right now in the state of the world that we’re in. So I hope this show is a blessing to you. And I hope that you use the free tools and business strategies that we have here to grow your business online because there has never been a more important time to do that. If you and I don’t know each other yet, I’m April Beach, and I’m super glad that you’re here.
You can get to know me more by cruising over to sweet life co dot com. In the meantime, this is what you can expect on today’s episode. We’re diving in, and I’m actually giving you a pre online business launch checklist that goes along with the teachings I have on today’s show. The idea behind this is that many of you who may have not launched your existing business or brought a new business online before are in the process of doing it in I know that there is a rush to get online.
I understand the importance. I have kids, I have a home. I have people that I love to take care of this well, it’s a very scary and surreal time right now that’s happening in the world until I understand that there is a rush Tau launch your business online. With that being said, it’s my intention to make sure that as you bring your business online, you’re doing it mindfully in a very smart way that works with your life, aligns with your profit plan and establishes your business in your brand as the leader.
So on today’s show, you’re going to get the business training, and I have a complete online business pre launch checklist for you to download. You can cruise over to the show Notes for this, which are found at Sweet Life podcast dot com forward slash 167 On top of that, I have also partnered with my good friend, who’s also been a podcast guest here on the show back in 2019. Elizabeth McFadden Elizabeth is the cofounder of Novella Brand House out of Kansas City, and they are the ultimate branding and marketing Ninjas,
Sweet Life Company. My business and this podcast, a novella brand house, have partnered that we have created a completely free cove in 19 small business resource center that I want to make sure that you guys know about You can go right away to sweet life. Coat dot com Ford slash cove It small business. Now I know that you might be busy and maybe not able to write that down. And so I will make sure that the link to the Free Cove in 19 Small Business Marketing, an online business development resource center,
is available to you in the show notes again. So the on Lee you’re all you need to remember is cruising over to sweet life. Podcast dot com ford slash 1 67 This resource and the online business prelaunch checklist are all totally free for you, and we’re talking marketing training’s how to create an online content counter and things that both of our companies actually usually charge a lot of money for. We’ve made them all free to you to grab at this cove. It Small business resource center again cruise over to the sweet life podcast website,
and we’ll make sure that we’re getting those in your hands. Okay. On today’s show, we are specifically talking about four things you should know before launching your online business. Online businesses are the new frontier of entrepreneurship. We all know that I’m not telling you something you don’t know. But how are you going to build your online business in a way that it’s still gonna work with your family in a way that you feel like you are doing a good job strategically positioning yourself with what other online businesses air doing and meaning your client’s needs?
Those are a lot of things to think about watching your online business. It’s very different than just launching your business when you get into the point of launching the online part of your business or online service is there are quite a few different things that you should be thinking about ahead of time so that you don’t waste your time and we’re gonna talk about four of those things that you should be thinking about ahead of time on this episode. So if you’re new here, this is the drill. If you are one of my fans,
it’s here all the time in my followers again. I appreciate you so much. So just bear with me while I go through this because I want to make sure this is really great use of your time. If you’re new to the podcast, I cover three questions in the beginning. So you know if this is a great use of your time. Number one. Who is this Episode four Number two. Why is this important? And Number three, what can you expect to discover or learn? So here are the answers to those questions.
Number one This episodes is for coaches, consultants and service providers who are looking to expand your business online. This means that you’re looking for where to start in clear steps of what you should do first before you make that transition that jumped online. This is also for you if you really have not had a one on one in person service business before, but you want to get into launching an online business or online coaching or consulting service is why is this important thing is important so you don’t jump in blindly because if you don’t do your homework and you don’t know the answers or the thoughts and strategies that I’m gonna bring forward in these four different things I want you to be aware of.
Then you are gonna waste your time. And time is money. So don’t waste your money. You can expect that I’m going to download you on these four different areas and topics that I want you to be aware of.
And I’m going to be really honest. This is going to be pretty unfiltered. And I’m just gonna lay it out there and tell you exactly what I want you to be aware of with each one of these four points.
So there’s gonna be a little bit of tough love in here, and then there’s going to be hopefully a lot of inspiration and learning from some of my mistakes.
I’m gonna share those with you and a really quick note of you are one of my established listeners. You know that I tackled the episodes by phase of business you’re in.
So this particular episode is for those of you who are in my lifestyle. Entrepreneur roadmap phases one and two.
If you’re interested in taking a quiz to find out where you are simply visit sweet life co dot com aboard slash Quiz.
So you want to launch an online business, join the club. Here are four things that I would like you to be aware of.
First number one. How are you gonna make money? You need to know your business model. And what will your revenue streams be?
What will they look like? How are you gonna bring revenue into your new online business? So I’m gonna give you a sample of different types of revenue streams that you can consider for your business and break them up into three different categories to help you understand and kind of wrap your head around this a little bit more.
So the first revenue stream is selling service is or selling digital products. So if you’re a coach or a consultant,
this could look like creating downloads or templates to be sold. Maybe you want to create a workbook to be sold or a planner.
There are a lot of entrepreneurs that are creating these in really amazing planners for other entrepreneurs. I love them.
I’m such a sucker for those. They’re making great money doing it. Their specialty is creating planners. So that is certainly one area If your coach,
our consultants and you want to make money through digital products. If you’re a service provider and you want an online business than you could bring in revenue by creating graphic design result based products,
whether it’s logo design or PDF design or slide design, you also could be doing ah website design and anything that the delivery of the product is digital.
The results of what you’re creating is also a digital result. So those were two examples of how you could make money with your new expanding on my business through digital products.
Granted, there are so many others you can do social media design. Do you have the list goes on and on,
depending on what your specialty is, You can also consider creating beautiful, like signs and paintings and different things to be sold on etc.
And it’s still considered an online digital business. So I just wanted to mention some of those again. If you’re a coach or a service provider consultant than digital products is,
a revenue stream would look like downloads, workbooks, graphic design, Web design, anything that the result is digital based or a settling of that service or product is digital rather than meeting with somebody one on one and face to face or selling it like an art and craft show or something.
A second example of how to make money online is specifically for those of you guys who are coaches, teachers or consultants,
and these would be to launch an online course or perhaps to offer instruction through teaching webinars. Now there are two different types of online courses that you can consider watching,
and we are going to dive too deep into these because I don’t want to dump truck you with too much information.
But there are basically two different types of online courses. One is known as Evergreen, and that is the type of course that you would create and you’d pre record and it would be available all the time.
Anybody conjoining it, it’s on demand. They could just jump into your course whenever they find you and whenever they’re ready.
And then the other type, of course, is one that’s more of an open enclosed car course. So it is only open a couple times a year,
if that, and there’s a lot of marketing a lot of hype around when you open up the list for people to join that.
And then there’s a very hard deadline for when you close the doors to that course. And then the course begins and everybody works together through the course,
usually at the same pace. Those are two different types of options you can consider as faras only courses you also might want to consider.
Teaching live in live is a great way to connect with people. There’s so many different ways to offer live training’s.
You can do live webinars through like Zoom or go to Webinar. You can also do live like Facebook,
Live Training’s within a closed private community. And then the third opportunity for you to consider is like a membership site or an association.
A membership site is a little different than an online course, because a membership site is something where you need to make sure that you’re constantly nurturing your members.
There are always people joining and some people coming in. There’s kind of this ebb and flow off the members that come in and out of your community,
so it’s always important to be creating at least like one new training in a month for them, or,
you know, they have perhaps a core content that they come into. And then maybe you could even charge more and do a smaller upgrade for them To get the newest latest training,
you could have membership levels. There’s so many different things to consider with the membership site, but it is a little bit different than just a straight cut and dry online course.
It doesn’t have that beginning point in that completion point. As an online course, Teso membership site is something that’s a bit longer of a commitment for you.
So I just want you to be aware of that. And the same is true of about creating an association because you have members in your association that you need to nurture and you need to keep supporting.
So going back to question number one, you need to know how you’re gonna make money, and I want you to fully investigate every single one of the opportunities.
But I also want you to consider going back to that vision. What is your vision for your business?
What does an Every day we could look like owning and running your business. Do you want to have more contact with your clients?
Is something like a membership site where you’re constantly connecting with them in meeting with them and having relationships with them?
Is that something that that you like? Word. Are you thinking maybe like an online course? You can create more passive income that you can create more income that you work really hard in.
I am going to tell you that launching online courses a lot of work. It’s worth it, but it’s a lot of work,
you guys, and so you know you’re gonna do all that work up front. And then there’s also the marketing in the list building that goes around that.
But is that something that’s more your style? You know, I personally I I love online courses because I don’t have the capacity based on how I designed my life to constantly be in a membership site all the time.
But then, of course, I make up for that because I have a really great online Facebook community.
So I do get to have those relationships that I want, and they just look different than they would with a full blown membership site.
So there are so many options for you. I wanted to give you a brief overview of each one because you do need to make a choice.
And once you make a choice, please start with one master, one of them. First, I would not go out wanting the launcher on light business with trying to do an online course and a membership site and creating a downloadable digital product.
Yes, I want you to have multiple streams of revenue, but you do need to do one of them well in.
So in order to do things well, I want you to make sure that you’re really just having opportunity.
Given yourself that opportunity to focus on one of them at a time. Okay, The second thing I want you to be aware of before you launching your online business is how much you’re going to be working online Does not mean that you are working less.
If you thought that or if anybody told you that, then they’re not telling you the truth. Yes,
you can make your own schedule. Yes, you can choose to only work 20 hours a week, but when you’re first getting your business started and you’re developing your online courses and programs and materials and service is and everything that you’re gonna be offering,
including your brand and making yourself visible to your ideal clients. It is a lot of work, you guys,
so if you launch it, they won’t come. I have so many clients that are like, Oh,
I can’t wait. I, you know, work somewhere, and I can’t wait to just finally launch my website or I can’t wait to just,
you know, finally get my course up and running. And then it’s like crickets. So I want you to be aware of the fact that it takes a lot more than just showing up on the Web in order to make money online.
Online has more moving parts than you’re in person business. And as you get into this, you’re gonna discover it.
So let’s make sure you have a plan for how you’re gonna manage that. Moving parts in your online business look different,
though, than they would if you’re meeting with somebody one on one and giving them nutrition, coaching or if you’re a doula and your meeting with them one on one,
and in helping them prepare for their baby that it looks a lot different when you move your business online,
your work time shifts. So it’s shifts in that you aren’t necessarily working in your business so much. But the amount of time you’re working on your business is actually going to increase,
And this is gonna look like new types of relationships that you need to build. You’re not gonna have an opportunity as much to connect with people face to face and build those relationships.
So the relationships that you are now gonna build our very intentional and sadly, they take a little bit longer to take root because you’re not seeing somebody face to face.
And that’s obviously what’s gonna happen when you weren’t physically with somebody is building that relationship. In that trust,
it’s going to take a little bit longer. And these relationships, certain referring to are not only to your new clients but to new business colleagues and affiliates and influencers.
So when you launch this online business after your website is up because I want youto have your your brand represented well,
before you start reaching out in saying you know what you do to these potential clients. I want to make sure that you’re at least your splash pages up,
and then you haven’t opt in and your brand is is well represented. You don’t get a second chance to make that first impression.
Then we need to dig into the relationship building inside. So you’re gonna build intentional relationships with your fans and with your new online friends.
And these relationships take work, and they take time. Now, I’m not saying that you’re not gonna have face to face contact,
and we’ll talk about that in a second. But you have to create this optimal lead magnets to attract people to you.
And then after you’ve created that there is a period of time and work that you are gonna need to put in to get your information in front of your ideal audience in order to grow your list and to grow your amount of followers in one of the most powerful ways to do this is to get other businesses and other influencers to tell people about your business.
But one of the ways to get other businesses and other influencers to tell people about your business is develop relationships with them in those relationships take time,
they take trust and they take time. So if you’re working backwards, it looks like launching your business,
being clear about what you’re offering and then connecting with other people that you may need to mentor you to help guide you through continuing,
develop your relationship and then also putting your business out there so that others can share your business with their fans in their followers.
And these things do take time. They take time in the number of hours that you will need to work each week because the more you work,
I will say the more that you get done, that might not sound very popular. But the more time you put in,
the more ground you’re gonna cover, it also means that the summary is basically me saying when you launch your Web site,
you aren’t just going to be plowed over with people dying to join your online course. That is a lie.
That’s not gonna happen. You have to grow your list and grow your influence and grow your brand. The only thing I want you to know about online businesses is that you can’t stop connecting with people,
face to face. I told you I’d be honest with you. And so here this is me being honest.
I suck it connecting with people face to face. I say that online business and working at home gets lonely and sometimes that it does,
but not very often to me. I’m actually pretty good here in my office and then going to the gym in the morning and seeing my very small circle of friends.
I don’t need more than that. My body, my mind doesn’t need more than that. However, I’ve really learned in the last two years that my creativity does,
and that been ordered to continue bringing my business to the place that I want to bring it to. I need to surround myself with other people that I allow to speak into my business and speak to me and mentor me and guide me.
And really, those types of relationships are built best by that face to face connection. I might meet them through a digital online mastermind or an online community or an online Facebook group.
But in order to really facilitate those relationships, I need to start taking the time to invest in being with them face to face.
And I have started to do that in the past two years. And what’s happened to me professionally in my development and in my business is night and day from all of the years that I was like in the trenches of being in my office by myself.
So I just want to be honest with you and tell you that it is important. It’s a new development for me in the last couple of years.
How important that is in that even though you are going to launch your online business, you still need to develop these face to face relationships with mentors and influencers and people that you will allow to come around you as a community and speak into your life and into your business.
Okay, Number three, how are you going to master the technology? You guys have heard me say I kill technology over and over again,
and I totally d’oh, but I want you to have my philosophy. I am prepared that I am not going to be scared.
That is my philosophy. Be prepared to not be scared for technology and is it going to die? And it’s something gonna go wrong like the 1st 5 times.
Yeah, totally. So I kind of set my bar pretty low when I get in there. And I learned a new software.
I am going to suck at it and it’s not gonna work right? And so there I’m gonna have those phone calls where I’m calling my husband or my friends and just saying I’m killing this.
I can’t do it. And I’m to the place, and I want you to be at the place where you need to hire somebody to do the tech stuff for you.
You don’t have to be a tech wizard to have an online business Hire help Hire it out. If you aren’t in place yet where you can’t afford to hire it out yet.
Then you’re gonna have to, you know, figure it out. But the reality is, is be prepared that you’re not going to be scared.
You’re gonna master the technology. And so you have to set aside the time to tackle that learning curve to master the technology.
In order to master your technology, I want you to do your research and I want you to choose the right website platform before you ever launch.
Don’t launch because a weekly site is cheap. Don’t choose Oh squarespace site because they have really beautiful templates and you can do it yourself.
And honestly, don’t even choose a WordPress site because you’ve heard me say on here, I would totally recommend one with a wordpress dot org’s site.
That is not why I want you to choose a site. I want you to sit down, go back to number one,
figure out what you’re going to be delivering and how you’re gonna be delivering it, whether it’s in courses or products.
And take a look at the big picture of what you’d like to deliver online and then choose the best website platform that is going to deliver you the capabilities to do that.
That is step number one. The second thing I want you to know is technology is becoming more and more simple every day.
We have online videos. They have amazing technical support. So if you’re struggling with something like lead pages or active campaign or convert kit,
call them and ask them and choose the technology based on the support and the help that you need. It doesn’t have to be all about all the bells and whistles.
The most expensive one isn’t the best one for you necessarily. So go with what you can do. Because if you can’t do it and you can’t master,
it is not gonna do you any good anyway, right? So choose the technology that if you have to master it yourself,
then you could master well in the beginning. And then once you have an opportunity, go with a technology support person.
Attacked Guru, one of those wonderful people that just loves to master in mold technology, toe work perfectly to your benefit.
And the some of that I’m just telling you, don’t let the technology scare you. Is it going to be easy?
No, it’s not gonna be easy. Is it worth it? Yes, it’s totally worth it. And you can do it.
I’m gonna put a link in here to the technology that I use in the software that I use to house my website.
I’ve gone through so many different online course software because I’ve had online courses since 2008 on, and so it really has been a long journey of transitioning through multiple different software options I’m in order for me to find the one that I love now on the one that works for me.
Now, you now need to find what works for you and number four. You need to know how to stand out.
So the fourth thing I want you to know before you launch your on my business is how you will stand out.
And here are my suggestions for you. The first thing is to be your brand. You have to be your brand.
Not everybody’s gonna like you. And you shouldn’t try to be somebody else. This is something that is incredibly easier said than done.
You absolutely deserve an opportunity to build a business. That is the representation of the brand that you want to put forth and your ideal clients.
Because you’re in a perfect world developing your brand for her, for that ideal person. She is gonna love it,
but everybody else might not. And that is okay. I don’t want you to be afraid to niche down.
I don’t want you to be afraid that you are narrowing your audience. I want you to know in your heart who you serve specifically and I want you to be that branch.
And let me tell you a little quick story. An example of this One of the first areas of consulting that I started specializing in was the maternity industry.
And I became an expert at launching service and consulting business in maternity industry. So I was an expert at launching businesses for Obi Joan’s in maternity concierge and of the,
you know, private our ends in anybody in the maternity field because I was so niche specific. I never advertised.
I never did. Google AdWords high never, ever spent a dime marketing my business, and it was always a constant stream of income because it was so clear on who I served in what results that they would expect was I afraid that I wasn’t going to meet the needs of somebody who wanted to do something else back in 2008?
Absolutely not. I was totally dead set on serving only the maternity industry and coaching and launching those businesses.
So there is power. There’s massive power in niche ing down. Now my niche is obviously changed. I launched coaches,
consultants and service providers who want to reach that 20 hour work week business model. That’s what I do.
That’s not what you need for me. That’s okay, but that’s what I do. I want you to get that specific as well.
Don’t be afraid to be authentic. And don’t try to please everybody. And then the other thing I just want to make sure that you’re aware of is that you need to be consistent.
You need to be consistently in front of your audience, often being online. There is a footprint that will be there forever.
People can look back and see how often you posted when you posted what you posted, what you were seeing on your block.
So you have to create a plan in which you are going to be consistently showing up. It doesn’t mean you have to show up every day,
and it doesn’t mean it even has to be every week. Just start consistently. If you can only blogged once a month,
then commit to blogged once a month. If you think you can do it twice a month and then commit to do it twice a month but don’t fail at that,
that’s when we get into misrepresenting your brand and people will question your trust and whether or not your business they want to work with subconsciously because of the fact that you weren’t consistently in front of them.
So I just want to be honest with you about the fact that it’s going to take consistent communication with your audience for you to prove that you want to serve them and for them to notice you,
especially with all of the images in all of the things that are being thrown at them. Currently four online businesses,
they’re getting so many messages, so many images, so many different things, air coming at them all at once.
So that’s what it takes. And I wanted to be up front with us because so many of you guys are ready to take that jump,
and it’s so amazing. This is what you have worked for it. This is what you’ve wants your business and taken your ideas and brought them forward for to this point where you get to now share it with the world.
So let’s make sure that you’re going into with eyes wide open again. What are we going over first thing is,
how are you gonna make money? How are you going to make money? You can do multiple different streams of income.
But let’s make sure that you’re picking the one that you want to start with first and that you are putting out a great product number to know how much time you’re gonna be working.
When you’re first getting started, you are not gonna be working less hours. It takes awhile to build the business to the point where you can scale it back to that 20 hour work week.
That’s the truth. Launching and growing and scaling your business is a journey Number three. Be prepared to not be scared by technology.
Technology does not have to scare you. It’s getting simpler. It’s getting easier to master. It’s getting better and you are ready for it.
You can do it. If I can do it, you can do it, I promise you. And number four,
I know how you’re going to stand out and be willing to be true to your brand. Don’t try to be somebody else.
Don’t try to compete with somebody else. Don’t try to serve everybody. Know who you serve. Why you serve that person?
What your purpose, What your mission is and how you are going to communicate it and then communicate it consistently.
All right, you guys, that’s a wrap. This was episode number 167 And so all of the resource is we mentioned the Corona Virus,
Small Business Resource Center and the business Launch Check list, including the online business software that we use so that you can copy and just check it out for yourself.
If you like it, you can find all those in the show notes for today’s show by visiting Suite Life podcast dot com forward slash 167 And before we go,
I just want to leave you with an encouraging word and then give our listener of the week a shout out.
We’re in a super uncertain time, a very surreal, very strange time where our faith is tested, where businesses air tested and where we grow.
We have been called into leadership. I believe you’ve been called into leadership. That’s why you’re listening to this show.
And so thank you so much for being here, and I just want to encourage you that we’re praying for you and as a community of global community of women business owners together we will pull through this.
Our hearts go out to the families who have lost our hearts, go out to people that are suffering and just together as a community.
Let’s just all agree to listen. Lift them up in prayer and support and everywhere we can, and that starts with helping our neighbor’s.
That starts with pouring into other businesses as you continue to grow yourself. Just like Henry Ford said. If everyone is moving forward together than success takes care of itself.
And before we leave, I want to give a shout out to Shannon Baker. She is the owner of socially savvy V A and the creator of the upcoming podcast called the More than Capable Mom.
Preneurs. Shannon’s an awesome Lister, owner of this show. She messages a ton back and forth with us on Instagram,
and we love her because she is a systems geek. So her company again is socially savvy. V.
A U confined her at socially savvy via on instagram and online Shannon. Thanks so much for listening to the show and creating Amazing service is the poor into businesses.
All right, you guys have a fantastic week. Be blessed. Be well, talk to you again soon
That’s all folks!

Episode 166: COVID-19 (Coronavirus) Business Opportunities and Tools To Work Remotely – with April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Episode Bonuses:

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Who This Episode is Great For:

  • Local businesses affected by COVID-19
  • Small to midsize businesses ready to scale online
  • Entrepreneurs looking to grow their brand and ready to hyper-focus for big results

Summary:

There’s no doubt that COVD-19 will affect how some businesses run. These are hard times, but on this show, we’re talking about great opportunities to grow and scale your business online. These strategies will help you continue to reach and serve your clients while developing new streams of income and developing a new business model that leads to more lifestyle and location freedom for small business owners. 

Highlights:

  1. How to meet with your clients virtually
  2. Software to work as a team online
  3. 5 things you can do right now to grow your brand from home
  4. How brick and mortar stores can sell products creatively

Resources Mentioned:

Calendar Software: 
 
Create an Online Community: 
 
Team Management Software:
 
Other:


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Full Show Transcript:

you’re listening to the sweet life entrepreneur podcast Simplified strategies to grow your service business and launch a life you love faster with business, mental and entrepreneur activator A probe Age Hi there and welcome to the show Episode number 166 of The Sweet Life Entrepreneur A podcast and I’m April Beach Super glad to be talking to you. Not super glad to be talking about this topic, but we are finding the silver lining in today’s show. We’re actually going to dive in and talk about some really awesome business opportunities within the circumstance we find ourselves in with Cove in 19 across the world.
Now, if we don’t know each other yet in April. Beach, founder of the Sweet Life Company and Baby Plundering and host here of the Sweet Life Entrepeneur, a podcast have three awesome teenage boys at home. My husband’s an entrepreneur, and it’s always gonna be connected with you. I know we have a lot of new followers and new listeners, so thank you so much for tuning into this show. In a nutshell. I help women scale their business in a strategic way that helps you actually create lifestyle freedom while building a multi six figure company.
And so the strategy is that we talk about here on the show are to give you the steps to do that. This is a business development and business coaching podcast off the show. Notes from today’s episode can be found by visiting Suite Life Podcast Don con Okay, this is what you can expect on today’s show. We’re diving into business opportunities and how to find a silver lining with Kobe had 19. I am going to cover what to do if you are a local business, where you serve people face to face and you actually are used to seeing them physically.
Whether you have a brick and mortar store or you go to your clients, we’re talking about different ways that you can continue to grow your business and serve your clients. During this time, we are also going to cover different ways to connect with your team and continue to communicate, to continue to grow your business, and I’m going to dive into very specific strategies for those of you who are independent entrepreneurs and Sola preneurs Thio focus on things that you can be doing to grow yourself and your company during this time as well as we’re gonna wrap up the show.
And I’m gonna share with you personal things that you could be doing to grow as a professional. And then if you’re interested at the end of the show, I’m gonna be diving images, sharing some personal behind the scenes, just opening the front door of the beach house of our house and sharing with you some of the preparation that we do. Why we do certain preparation for certain emergency instances here in the beach house and also some scripture that I share with my kids to help sustain them and help them to feel strong and confident and at peace during really crazy times that we’re facing right now.
So we’re gonna dive into all the business strategy first. I’d love it. If you are interested, you’ll hang out with me and tell the end, and I’m gonna share with you behind the scenes here at the beach house. This particular show is perfect for you. If you do have an established business that serves clients face to face. If you go to work at a place where you’re working with other people and a co working space. If you are not really sure how to continue to do your job and actually grow your company when you can’t see people face to face and it’s for all of you,
Mom is out there just like me who are thinking big picture more than just about your business, about your life and your strategies and how to continue with the momentum that you’ve already experienced in 2020. If that is you, then stay tuned and very specifically for those of you guys who listen your faithful listeners, you know what phase of my lifestyle entrepreneur road map that you are in This particular show is tagged for every single phase of my life. So entrepreneur road map. Those were the five phases of business designed launch and growth.
If you aren’t sure where you are, you’re welcome to go back to the show notes and take a quiz, and you can find out what exact phase of business growth and development urine and receive very specific tips to grow your business. Beyond that point, we usually tag each episode here on the suite Life podcast. So you know whether or not a particular business. Training applies to where you are in business right now, so you aren’t getting distracted or sidetracked. So this particular episode, of course, does apply to every single phase of business development in my lifestyle.
Entrepreneur Road map For those of you guys that are wondering, Okay, let’s go ahead and dive into today’s episode. First things first. I want to talk to those guys with local businesses. So if you have a business where you serve somebody face to face, maybe you’re a realtor. If you’re a massage therapist, maybe you are a counselor or a trainer, and you are used to actually having people interact with you at locally. It doesn’t necessarily mean you have to have a brick and mortar store, but you’re used to interacting with people locally.
Here are some suggestions and some things that you could do to continue to serve your clients during this time. These are business development strategies that we talk about all the time with established business owners. So here’s a little background of this and why this isn’t a downer. This is a really cool strategic opportunity here. I actually work with businesses, local businesses to help them scale their company by offering virtual service is right. Now, you find yourself if you have done that yet in a place where you’re forced to do that.
But I want to let you know that what you might be forced to dio is a business strategy that we use all the time to help companies grow and actually make more money by offering a combination of local service is and virtual service is So here are some suggestions so that you can actually start tapping in already to the opportunities of online business scaling even if you didn’t want to. Okay, so the very first thing I recommend if you haven’t started this yet,
is start to create a calendar online. And I’m gonna give a lot of different links to online software you can use in our show notes.
So don’t worry about that. You can cruise over to sweet life podcast dot com forward slash 1 66 and I will put the leaks of all of this software that I’m gonna recommend.
But the function I want you to do is to set up an online calendar if you don’t have one Yet for your business.
This gives people in your established clients an opportunity to book with you online. At that point in time,
meet with your clients virtually in a video call. This is how I work with clients all over the world.
And I have for over 12 years this is not something new. And if you haven’t tapped into this yet,
believe me, as soon as you start meeting with people, virtually you’re gonna love it. You might not even want to go back.
So start setting up virtual meetings. If you have a group of people that you’re used to serving, maybe you can’t show up to speak in an event.
Maybe you’re not able to teach a group of people like you had planned or to coach your host something that you had planned locally.
Maybe it’s a weekly class that you’ve done. I recommend that use. Do you think about creating a short term virtual online group again?
I’ll put all these links for you, but couple examples are a pop up Facebook group. You can create a Facebook community for his long or a short as you want.
Facebook does a really great job of helping you to connect with people and be able to serve them in Facebook communities.
In addition to Facebook, there are also other platforms, which I love. 1st 1 is disciple disciples,
an amazing on my platform where you can actually create in a community of your clients and customers and that you can connect with them and continue to serve them virtually an linked in Does a pretty good job with groups linked in is trying thio.
Continue to emphasize groups on Lincoln as well. If you find the majority of your customers are on LinkedIn,
then consider creating a short term linked in Group two. In fact, connect with your customers and provide virtual consulting and virtual service is to them.
Idea. Number three. Go back to old school phone calls. You guys, I think somewhere along the way we lost the power of getting on the phone with somebody.
It might not be a landline with a curly cord connected to the wall, but getting on the phone and connecting with your customers is a really powerful way to continue to serve them,
hear what they’re saying, understand their struggles and continue to coach them or consult them or provide service is to them if you have products that you sell.
So I’m talking to specifically to those of you guys who have a brick and mortar store with products, and you might even have a little bit of an online store.
But your primary business is having people walk through your door and see the face to face you can during this time when people might not be out in about as much as they have before.
How about featuring your products through live streams like a show and tell? How about showing up a couple of times a day from your business Facebook page from your instagram page and holding up one of the products talking about the products,
the features of the products? It’s like the Home Shopping network thing. This is kind of what I’m thinking about.
What an amazing way to talk to your customers about new items that just landed in your store that you know that they need anyway.
Show up on Facebook live, show up on Instagram and do a video about a product you can even give a virtual tour of your store,
and then I have a call to action for people that pick up the phone and call you in. Order that product over the phone.
That’s for those of you guys that don’t have a virtual store yet. We’re going old school. They can pick up the phone.
They can say, I really want that bag. It’s so cute and I can’t go in there and buy it.
But I love the way it looks. Can I please buy it from you? You can ring them up through your online.
Check out that you might have through PayPal or square up or any other online process it or that you have,
and you can drop it in the mail. To them, this is a great way to increase your social media falling to continue to build a relationship with your clients and to continue to sell products if you have a local store.
And, of course, if you have an online store and you haven’t really been able to have focused on that because you might have a local store as well.
Now is amazing opportunity to really emphasize your online store and to do some other natural interaction through social media to increase your sales again great places to do in these live product show and tells our Facebook instagram LinkedIn.
And if you have a high Twitter following, you might be able to get some traction as well on Twitter.
What a creative, fun, disruptive way to continue to be in your customers lives moving on. Four.
Those of you guys that have a team that you run you need to connect with your team. Here are some different platforms that you can use to continue to grow your team that will benefit you in the long run.
Even when you come back together locally, you can use slack. It’s a great way to chat with teams you can use.
Streak Streak is a plug in to Gmail for business that has your pipelines in your sails, and many people can tap into where customers are in the process,
virtually through email by using streak. There are also other platforms, like Facebook, workplace, Vasana and Trail.
Oh, and we’ll make sure that we put all the links to every single one of these platforms for you in the show notes.
So if you’re driving your car right now or you’re busy and you can’t write this down. Just cruise over to sweet life podcast dot com forward slash 1 66 and I’ll make sure that we’re sharing all of these really simple and powerful software platforms that can help you grow your business,
serve your clients virtually and continue to connect with your team. Okay, now let’s switch gears a little bit.
Now I want to talk to those of you guys specifically who are already entrepreneurs. You may already work from home.
You may already have the laptop lifestyle Freedom. Congratulations to you If you do that, I can’t even tell you how grateful I am right now for the fact that I don’t have to leave the house.
It is just a feeling of peace for me. And so if you have that as well, I’m grateful for you.
If you do not have that, please hit me up here. You can send me a direct email to podcast at sweet life co dot com,
and we’re happy to work with you to establish that sort of a business model in your company as well.
For those of you guys who already have this business model, this is a really amazing time to start hyper focusing on what you need to be doing to continue to grow your personal and or your business brand.
So some things that I want to challenge you. So you listeners other. You guys know you Are you private Listening to this podcast for a long time?
You’re a coach or a service based consultant. You are really ready to continue to press in and grow your business.
You might even have had big plans of what you were supposed to be doing in your company over the next couple of months.
They might be getting a bit sidetracked Right now. I want to challenge you to do a couple of things to grow your business.
During this time. Number one I want to talk to those of you guys who specifically know you have a book in you.
Sometimes we need something disruptive like this in life to make us set aside the timeto outline or write that book.
If you’ve had a book inside you and you find this time that is inspiring for you to sit down and write it.
I want to encourage you to do that for those of you guys who’ve just been busy in the busy work of serving clients.
You know what I mean? You’re busy in the busy work. You’re constantly serving clients. You have very little time to actually work on business about men.
I want you to look at your weeks. Look, att. Some of the changes. Maybe you don’t have to be driving around as much taking your kids to all their activities.
Maybe. You know, you aren’t going out to go to Costco to go shopping groceries getting delivered to you.
The silver lining here. You’ve eyes. Is it? This situation with Cove in 19 is actually giving us the gift of time.
Time to be home. Time to think about what’s important time to be with those people We love time to focus on our health and time to focus on our business.
All right, So if you’ve been busy in the busy work with your business, I want to challenge you to sit down and start thinking about outlining new packages.
Higher level service is deeper offers with better results. I want you to sit down. Look at what you’re offering and consider bringing your business to the next level by creating new offers,
New packages. New service is your new programs. Take this time to brainstorm. Look at what people are buying and what they’re still challenged with and consider what you’re selling.
I also want to encourage you that if you haven’t yet, now is a really great time to set up a virtual coffee.
So we talked about this in last week’s podcast episode. Excuse me an episode number 1 64 We talked about this.
So two weeks ago we talked about how to connect with people in a deeper way locally, and one of them was to create a smaller mastermind in set up virtual coffee with business colleagues.
Do that now find five different people. If you don’t know them, reach out to them and Facebook groups or an instagram and ask them if they want to chill and have coffee with you.
Talk shop, help each other out, really create business relationships with people that understand what it’s like to be exclusively in online entrepreneur.
Another opportunity. I want to encourage you in. Have you been avoiding doing live streams because you’re not comfortable?
Now is the time to get comfortable. I want to encourage you to do be doing more lives, dreams to connect with your audience.
Maur to be sharing may be behind the scenes a little bit about what you’re doing in your company. Whatever that looks like to you,
now is a great time. Thio Face any fears you might have had of going on video and going live in really encouraging your connection with your audience virtually and then just a couple other pro tips for you.
Now is an amazing time to be pitching podcasts. Working on your media pack, working on your signature talk If you’ve been putting these things out,
if you’ve been putting out booking yourself on podcasts or booking yourself on stage is, now is the time to dive into that because there’s always you can continue to grow your business virtually,
and you are now given the gift of time. We’re looking again at the positives in this situation here.
I know there are a lot of really sad and terrible things happening right now, but I wanted to create a show where we’re looking at the positives here together.
Okay, now I want to give you some specific suggestions based on industry of different ways where you can utilize the opportunities here.
First of all, if you’re a therapist or a psychologist or a counselor or a life coach uses time to help your clients find peace and grow internally,
obviously you’re a psychologist or therapist. You already know that you’re the expert in that. Not me, but one of the things.
And there are some regulations of what you can do based on your licensing. One of things you could do is hosting a virtual group,
meeting or hosting a session where people can come together. They can share some concerns that they might be having together and really be able to talk about that.
You could do that in zoom meeting rooms, and you can do that and go to meeting and a bunch of other software we’re gonna give you.
The resource is to check out. But the point here is people are turning to you. People are looking to you because they need to find strengthen themselves and so looking at the situation,
and I think it’s okay to not continue business as usual, or at least to look at what else can be done to connect us in a time where we might felt isolated or disconnected,
and many people feel scared again. I know that there are certain regulations to that. For example, I called my child’s both my kids counselor who doesn’t have the ability to meet with them virtually because I didn’t want to bring my kids into the medical offices.
So I do know there are some regulations to that that based on the regulations you have, I just really wanna encourage those of you who can to be creating an opportunity to bring people together in that.
So it’s one business idea for you. If you’re in marketing, how can you help your clients create campaigns that work with Cove in 19?
I’m not saying make a joke of it, but you’re the creators. You guys are marketing geniuses. How can you help your clients actually start talking about the situation,
working with the situation, other than possibly ignoring it, pretending like it isn’t there? Or maybe that’s a terrible strategy.
Maybe they do need to ignore it because it would be detrimental to their particular business if they honed in on that sort of,
ah, of a negative focused again, you’re the experts. But consider helping your clients creating campaigns in response to this,
or creating a business strategy with intentionally not focusing on this. For example, if you have a client that has a cruise ship,
then you’re probably not gonna be talking about Cove in 19. But there are other marketing campaigns that that can be built on.
If you have a physical product, you can increase your sales by making alterations to what you offer how you bundle your packages.
Think about that. So if you sell, you know diffusers and CBD oil and you know in different hair bows for kids.
Can you make packages? And can you market your packages? Can you create new products based on what people want right now with other things that are happening?
And I want you to think creatively outside of the box? What can you do to create, or how can you alter what you already have in order to meet people’s names?
If you’re in real estate, can you offer those virtual home tourist for your clients? So where you’re taking your cell phone,
your face, timing them, Or maybe you’re going through each one of the homes that you have under your less teen and you’re doing video tours of the homes with your commentating,
so it’s very personal. It’s just like you were there taking a client through a home. But instead they don’t have to be there.
You can facetime them. They can say, Hey, can you go back? I want I want to see that room again and you can walk them through there.
So really thinking outside of the box and disrupting business is normal in order to provide a really great amazing service and continue to grow your company.
If you’re a travel blogger, what can you do? The highlight. Different things that people can do at home in the area outside.
You know, these are all specific suggestions for you, and I want you to really be thinking outside of the box in different ways.
You can continue to serve your clients, continue to increase your sales and continue to grow your business during this crazy time.
Okay, and that ends our time together today, where we’re talking about strategies to bring your local business online during this time,
different ways to connect with your team different outside of the box ideas to continue to grow your service is and continue to serve your clients.
And, of course, for those of you were established online entrepreneurs already, we talked about different things that you could do to really focus in and bringing your brand to the next level during this time and for all the show notes from this episode,
please cruise over to sweet Life podcast dot com forward slash 1 66 where you’ll also find business help to learn to grow in scale,
your business online in different opportunities where we can help you do that immediately if needed. And if you’re interested in hearing the personal side of some of the preparations were doing,
the things were focusing on as a family and how we’re helping our kids just hang on tight and I’ll be right back.
Okay, welcome to the beach house. I’m opening the front door and sharing with you some pretty personal stuff regarding this episode.
This issue that we’re all dealing with globally and just sharing with you. For those few were interested in a little bit about how how we deal with us,
how we prepare for things like this, and so In order to give you some background, I need to tell you a story which many of you do not know.
I don’t talk about it very often. But my youngest son, Samuel, was born with very severe food allergies.
And at a very young age, I learned that if there was ever an emergency that the American Red Cross couldn’t feed him,
he really could eat nothing in. So from the time he was a baby, I’ve always had stockpiles of food because I’ve had this deep rooted mama fear that he’s going to starve if they’re Waas something that happened in 2011.
I believe it was. We were here in the 100 year flood in Colorado and I was very glad that we did have food supply because we needed it.
And so we are very prepared as a family. There are reasons why we’re very prepared. I wish that I didn’t have to walk through is a mom and my son didn’t have to walk through all the scary times that he did.
Is is a young kid with severe allergies, but because of those things, there’s always beauty in the ashes,
you know, because of those things were always very prepared. So if you’re curious here in the beach house,
yes, we have lots of supplies, but I want to encourage you to do whatever you feel is comfortable.
You need to do what brings you peace. Obviously, they’re different guidelines or recommendations based on what country you live in in what your government recommends that you have.
But I just want to encourage you, too, do you? And to find peace in whatever brings you peace.
There are a few cool things that you could be doing at home with your kids, like maybe reading a series of books that you’ve never been able to dive into.
I was just thinking of reading Call the Wild with my kids because I know the movie is out, and I haven’t read that since I was a kid.
My boys have never read it, so I know there are a lot of things that I think about.
It’s almost like what you think about if you’re stuck in a blizzard for a long time, all the fun things we could do at home.
We as a family love Qattan. We absolutely, totally geek out on that game. And so we play a lot of Qattan,
and there are multiple different things that you can do at home to really make this time with your kids super special in.
So if you find yourself where you stuck at home, I don’t know if you will be when you listen to the show and I’m hoping that none of us have to be.
But if we find ourselves a bit isolated, there are some really fun things that we could do to find the silver lining and to connect with each other more deeply.
And I just want to encourage you guys to do that. And although this is not a Christian business podcast,
I’m very transparent, and you guys know that I’m a Christian, even though I love using the F word and costing a lot as well that really trips a lot of people up any out.
I’m not shy about that. And so one of the things that we’ve been doing is sharing with her two kids different scripture that they can stand on when they’re feeling afraid in giving them a couple of different tools every single day before they leave the house and I just want to share with you.
This is very personal. I’m not saying that every family needs to do this, but I want to share with you guys what I do every day before I send my kids Doctor school.
Besides the basic, you know, making sure their address didn’t have shoes on and something to eat every single day before they leave,
we pray over them. We plead the blood of Jesus over them. And now I also anoint them with oil and those air things that based on Scripture.
Lord says that as parents we have authority to do for our kids to help protect them in the world,
not just in times like this, and honestly, shame on me for really ramping it up. Doing it now,
in times when, you know, it could be a little sketch to send him out in the world.
I should be doing this every day, but this is what we’re doing now. And they just wanted to close out and read you guys really cool little excerpt from Jesus Colleen on March the 10th.
This is the day that I’m recording this show, so I thought I would just read for you guys real quickly here.
It said what it says. It says your mind for all time and beyond time into eternity. No power can deny your inheritance in heaven.
Even if you falter, is you journey through life. I will never let go of your hand. And that’s just a short little snippet from Jesus calling.
And I have clients with many face. I serve and I connect, and I am very good friends with women who believe a variety of different things.
And so I’m just sharing with you behind the scenes what we do as a family, and I just want to encourage you to tap into your piece to your source.
During this time, we’re really strategic on a business building side, but we and you’ve heard me talk about this.
If you’ve listened to this show for three years, I don’t believe in work. Life balance. I believe in building companies that harmoniously connect with each other,
and now is just a CZ important to talk about that. So that’s today’s show. Thank you so much for hanging out with me.
I adore you. I hope you found the strategy is helpful I hope those view establish entrepreneurs. Her listening you felt challenged to bring your brand to the next level during this time,
focus on some things, maybe even putting on the back burner. And there are a lot of software.
Resource is for you here in this show. You don’t have to remember them all. I will make sure that we have links to every single software resource for you to check out whether your new toe online business or you have been doing online business serving your clients online for a long time.
I’ll make sure all the resources are in the show notes. You could find those show notes by visiting suite Life podcast dot com board slash one 66.
Thanks so much, You guys, I’ll talk to you next week.
That’s all folks!

Episode 165: How To Grow Your Business With Pinterest – With April Beach and Melanie Fountain

Melanie Fountain SweetLife Entrepreneur April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Who This Episode is Great For:

  1. Those in any phase of my Lifestyle Entrepreneur System
  2. Those who have used Pinterest for their business yet and are interested in getting started

Show Highlights:

  • Pinterest expert, Melanie Fountain, will help you understand the basics of what you should be doing every single day and week on Pinterest
  • Why Pinterest is so powerful; especially when compared to social media platforms
  • How you can get started with your very own Pinterest marketing plan today

Take Action with Episode Bonuses:

Join the SweetLife Facebook Community 

Resources Mentioned:

Melanie Fountain’s Website

Melanie Fountain on Pinterest

Melanie Fountain’s Facebook Group | Pinterest for Bloggers and Content Creators

Schedule Your FREE Strategy Call with Melanie Fountain

Canva

Tailwind

SweetLife Entrepreneur Podcast on Pinterest

April Beach on Facebook

April Beach on Instagram 

Full Show Transcript:

 

you’re listening to the sweet life entrepreneur podcast Simplified strategies to grow your service business and launch a life you love faster with business, mental and entrepreneur activator a probe Age Hi, everyone, Thanks so much for tuning in with me again for another week. Here on the suite Life podcast It’s good to talk to you and connect again, and today we’re diving Maur into online marketing strategies. Last week on the show, I talked to those of you guys who have been doing a lot of work. Maybe you’re spending a lot of time on instagram or on Facebook or even on LinkedIn,
and your numbers just aren’t growing. And we dove into some really authentic marketing strategies that have worked for years and are important to keep integrating into your business to grow your following. Today we’re diving back into some of the online marketing strategies because, as a business owner in today’s day and age were all online marketers. And so it is important that we’re always continuing too deep in our online marketing skills, and so I am thrilled to be joined by a Pinterest business building expert on today’s show. Now I’ll be honest with you.
I’m not a Pinterest person. I don’t cook, so I usually tell Go after recipes. I do love looking at Pinterest for design and in home needs, but it’s not something I do on a regular basis, maybe like five times a year, So I don’t even think that actually counts at all. But we do is a business, have a Pinterest account and it always shocks me. When I go over to our Pinterest account and I see how many followers we have or how many people are noticing the content,
I often think to myself, Wow, this is a really engaged platform. I should be here more, but the truth is, we haven’t as a company. It wasn’t something that we had had on our marketing strategy and plan. And so I have the privilege of interviewing today’s guest. After this interview, I asked our guest who was amazing to sit down with myself and Kelly, who is my content quarterback for the content for the show, and we started diving into our pincher strategy, and I will tell you,
with only one week of doing the strategy that you’re gonna learn here on this show, are Pinterest percentage has risen by something crazy like 1900% engagement. It was insane. The numbers from one week of doing What Today’s guest taught us how to d’oh from today’s show. So I’m so excited to introduce you and share of these strategies with you. So today’s podcast is for those of you guys who are in any phase of my lifestyle entrepreneur business building system. But if you have not used Pinterest before and you want to try that strategy so it doesn’t matter where you are in your business building if you haven’t built your business yet or if you’re an established scaled multi six figure company and you want to use Pinterest,
this show is for you as well. This show also is going to help you understand the basics of what you should be doing every single day, every single week on Pinterest. How Pinterest works, why Pinterest is powerful, especially when you compare it to other social media handles in the S e o aspects of Pinterest and how you can get started on your very own Pinterest marketing plan today. You’re gonna leave with all of those answers after this show If you’re busy and you can’t take notes of what we’re talking about,
you can find all the show notes over its sweet life. Podcast dot com forward slash 1 65 All right. You guys were here with Melanie Fountain, and she is a Pinterest guru. We’ve been wanting to bring interest experts on the show because you guys are asking for it. We as a company, we want to know more about growing and connection with our listener to followers rip interest. So I’m super stoked about this show. We’re talking about everything interests who should be on Pinterest, how to activate your business and Pinterest.
You know how to grow your list through Pinterest how to get started software scheduling all of the I would save basics. But I’ve been through, you know, we’ve been through this outline of what we’re gonna talk about before, and it is foundational information, but really, really powerful. So I’m very excited to have Melanie on the show. Please introduce yourself and let everybody know who you are. Hi, everybody. I’m so excited to be on here today. Thank you, April for having me. My name is Melanie Fountain.
I am a blogger and Pinterest strategist. So I work with bloggers, content creators and business owners that want to get their contents scene without paying ah ton of money on ads or having to worry so much about website S E 02 ranking Google and that heavy competition. And we strategize based on their content. And really, it’s kind of let the little guy be seen. And it’s possible to market yourself without paying a lot of money and add. I love it. Okay. And how long have you been doing this?
And what’s your history? How did you get end to doing this? I love hearing everybody’s stories, and I know a lot of our listeners resonate with our guest stories. So tell us just really quickly some background of how you started doing this. Sure. Well, you know what? This month is my year anniversary of really calling myself an entrepreneur. And I started as a virtual assistant, so as a general virtual assistant, just wanting to get out of the regular 9 to 5. I’m a single mom and I live in California,
and I really wanted to, you know, you feel like you’re missing out on life when you’re working your life away for a company. But you know, you’re really not going to grow in. So I decided to sign up for a virtual assistant course, and then it kind of went like wildfire from there, and I fell in love with Pin Trust and the visual side event. But then the you know, the strategy behind it, the marketing and I started working with business owners and found that I actually had a talent in it.
And so I actually started as a Pinterest strategist about nine months ago now. But since then I’ve been able to work with over a dozen business owners, helping them grow Pinterest and strategize. And in May of 2019 I was able to quit my job. And so I’ve been working for myself for the last nine months. Net war Basically, since I transitioned over to nation down into Pinterest marketing and here we are that’s such on the awesome story.
Oh, my gosh, that’s a chance. My story and that story alone like, forget we’re gonna talk about pictures today.
That story alone, a lot of our listeners are like I can’t wait to be there and that’s what I’m working towards.
And so it’s really cool, especially in such a short period of time hearing those awesome results, and I will just kind of add in there.
The reason why Melanie probably had such amazing results is because she needs down like she is that pinchers expert.
If she was like I’m the V eight, all people in all things, I can guarantee you her business wouldn’t be where it is today.
So we talk about Nietzschean a lot on this podcast. She is a perfect example. That’s so I’m super excited that you’re on the show today,
So we’re gonna talk about Pinterest everything. First of all, give us some background about Pinterest. What,
actually is it cause it’s not a social media platform? Right, Right? Exactly. So Pinterest is commonly known as a social media platform,
but what it actually is is a search engine. It’s a visual Google, and more than that, it’s a discovery engine.
When people go on Pinterest, they want to be inspired. They want to discover they want to learn,
but they don’t always know what it is exactly. They’re searching for soap. Interest is there for people to discover what it is they’re searching for.
And a lot of the time from a business perspective. They’re there to discover you were there to discover your business and the value that you have to provide.
And Pinterest has over 300 million active people monthly on Pinterest, searching for businesses like the businesses that listen to this podcast.
That’s crazy. That’s somebody over multi 1,000,000,000 searches every month. And and that’s why I’m a little bit we’re gonna talk about s CEO and how to be found on pin trust,
of course, but it’s such a powerful platform. And on Lee now, are people really starting to discover the power of interest?
That’s so cool. Okay, so one of our listeners, you know, she’ll be out there saying,
Okay, that’s cool. But I’m on all these other social media platforms and you know, I’m strapped for time,
So just reiterating what you just said. It is a surgeon, Jen. It is searchable by Google,
and it’s actually on Lee search engine that we know of today that actually is searchable by Google. Is that correct?
YouTube is as well, but that’s right. Yeah, So there’s YouTube Interesting Google and those are the big guys when they have to search engine.
And that’s the funny thing. And I’m glad that you mentioned that April because when you’re searching something in Google,
a lot of the articles and images that come up are also on Pinterest. So when you’re on Pinterest,
you’re kind of killing two birds with one stone, right? Yeah, you’re definitely increasing CEO getting to page one and all that stuff.
You were gonna talk about that? Okay, so who should be on Pinterest? If you are creating consistent content,
you should be on Pinterest and it’s really a simple is that you don’t have to have a blawg. You know it’s helpful.
Absolutely. But if you’re a podcaster, if you create videos if you write article, you know, if you’re creating content,
Pinterest is where you should be. Okay, awesome and some things like Okay, cool. How do I get started?
I talked to people about the different stream like a business account and a regular account is Pinterest have both different types of accounts.
So when you when you sign on to Pinterest is a user, when you create an account most of the time you’re creating a personal account.
The difference between creating a personal account in the business account. When you have a business account, you will lock features like analytics.
You can track the performance of pans you contract clicks to your website. You can leak Pinterest to your website to enable rich pins,
which basically pulls the metadata and on the S E o from your website, making your pants more likely to be seen super cool.
Okay, so is it still one account? So you sign up. Is that personal? And then you upgrade to business or they to separate accounts to usually recommend people have.
It depends, so you could do both. As a personal account. You could convert and make some of your more personal boards secret or if you’re a blogger,
and if your lifestyle blogger and a lot of your boards are already relevant to your ideal audience, then you can keep those boards.
But sometimes I could recommend if you have ah, 100 boards random, completely unrelated to your business, it might be better to create a whole new account altogether.
Okay, Super interesting. All right. And then how does somebody get started setting up their account. It’s freeze.
So if you want to get started on Pinterest, you sign up for your business account. Oh, you know,
if you have a website you put in your domain, you make sure that you clean your social media accounts and then when you’re really got me started on,
Pinterest is all about content and, you know, scheduling to different board. So I have a 10 10 rules.
So you want to start with 10 templates, I recommend Camba. It’s free to start, and they have a really good monthly program with all these stock photos,
and they have a lot of Pinterest template to. So if you’re not a graphic designer and that’s not your,
that’s not your thing. Campbell has a lot of free templates. Create 10 of them and then you can just kind of plug and play.
I recommend about Reed of four pins for a piece of content, and if you have a lot of content,
but you’re just getting started on Pinterest, just pick may be the last five pieces of content blowing post podcast and then create four or five pens for each of those,
and then you could eventually work backwards if you want to do that and then use those 10 templates and then schedule them to 10 relevant board.
So when you’re creating boards, I recommend having, like, a best of board of your business. So on Lee,
your content goes in that board. And then if you’re a blogger having your content with all of your blonde post and one or a podcaster,
whatever your content, maybe and then beyond that have really generally named boards. So that way, when you’re scheduling content,
we’ll get to schedule that you just a little bit. But when you’re scheduling to those boards, you can pretty much set your Pinterest on autopilot.
So you know, if you can’t afford to have somebody managing. But you kind of, you know,
with Pinterest, I’ll get more into this, but you want to schedule at least 8 to 10 times per day.
Oh, my gosh. Okay, let me ask you some questions. One of the things that you said Waas and I want to make sure our listeners you’re hearing this.
So for every piece of content, you want to create three separate kin’s three separate posts from that content.
This is great content repurpose ing strategy, a love that you said that. So for every piece of content you guys create,
whether it is an article that you’ve written on your website or if it doesn’t matter where you want to send them,
you could somebody actually an article he wrote on somebody else’s website to establish you as an expert or if you’re a guest on somebody’s podcasts and them two that podcast,
whatever it is. But for every piece of content you recommend three different posts, and then you recommend 10 different templates to choose those three different posts from so 10 templates that you creating Can va there,
there and all you have to do is plug and play a different title plug and play different image in there.
We heard that. Christ, Lee. Yes. Okay, all right. And then Pinterest for those of our listeners that haven’t been on there yet,
has boards. And you can place your own content, your boards, you can pin somebody else’s content to your board.
And so what you’re saying is, and I love this this is really great. So a lot of our listeners are in the phase of actually scaling their business where they’ve been in business for a long time.
And they do have a lot of content, whether they’re podcasters or bloggers or just straight content creators and other capacities.
So in love, the best of board, so the best of board totally cool. And you’re also recommending those people that are bloggers have a board to put their block post to have or their articles?
Would you recommend any other kind of creative boards like we? D’oh! We like to do a lot of promotion of our clients and of our podcast listeners.
So would you recommend, For example, we had a sweet life entrepreneur, a podcast like featured listener board where we could send linked to our favorite and greatest listeners.
You know, would that be something that you’d recommend as well, even though it doesn’t actually promote our company?
But it would make other people realize what we’re about? Are those type of things beneficial as well on Pinterest?
Absolutely. You could do, you know, and I love my client’s board and share your client’s content.
You can you know your podcast episodes. If you’re somebody that creates AA lot of freebies and you have a resource library.
You can have a board just on sweet life. Entrepreneur freebies. Wait. Have 100 and 57 of them.
Okay, well, you know what? There’s 400 pins, you know? Go. Yeah, and I love how you said repurposing content because that’s exactly what it is.
It doesn’t have to be hard. It’s a long I’m talking and all of you are probably thinking, Oh,
my gosh, this is overwhelming. But it’s really just taking the content you already have and putting it out there for the world to see.
I love it. Okay, so now let’s go back to my short little heart attack when you said eight times today posting.
So let’s talk about posting frequency. What is that like, How often are people on Pinterest? So,
for example, when we look at it another social platform, even though we’re trying to say that Pinterest isn’t one of them,
but another platform where you can put content like Lincoln, for example, the average person only goes toe linked in twice a month.
Okay, so every single different outlet has a different frequency. Talk to me about Penn dresses, Pinterest frequency.
Why? Eight times a day. It’s all about S E O. It’s about also staying relevant because you have,
ah 100 million you active users every month. Ah, good portion of that. Our business owners putting up their content constantly,
and it’s also about staying on top of the feeds you want to be. You know, it is search engine optimization,
so the more frequently you post they could be anywhere from eight times a day to 50 times a day.
And that’s why it’s really important to have a good scheduling tool. The reason why you do that also is to continue to be able to share your content.
Work frequently because you can share one pin once a day. But if you’re on Lee sharing that pin,
then you can only really share that every selected because your feet is just going to be like, Hey,
look at me, look at me. So that’s why you want so many different pens. And once you get in a rhythm of scheduling them out,
it’s not so overwhelming. So you know, at first, you know, getting everything set up is time consuming.
But once you get everything set up and automated in a loop in in a schedule that eight times a day will quickly increase to kind of get your get your content more likely to be seen.
Okay, a ball questions number one. Can you on Pinterest re share the same pin over and over again?
Or would that just be repenting the same pin to a board? Or is it actually fresh brand new pieces of content that should be released eight times a day?
You can repent the same pin every day, but two different boards. That’s why you want to start with 10 boards and continue to grow off of that.
So at it, it’s more important tohave more boards than it is to have a lot of pins and a few boards.
So that’s why I think it’s very important to have general board. So when you have one pin, let’s say you’re a travel blogger or something,
and you have aboard all about trouble and then international travel and traveling abroad and their own really general terms.
But then, if you have something about traveling to bully, you can schedule that panto all of those boards once a day,
and then it can Luke back. But then you throw in some war of your content and then that schedules to different boards.
And it’s a snowball effect because, like Google, Pinterest does take some time to recognize who you are for your account to catch up to the algorithm.
So it could take 3 to 6 months to really start saying traffic, go to your website. But by that time you will have all of the content you need to be seen on Pinterest and start getting that traffic it builds on.
It felt awesome. Okay, so let me ask you one more question about that, just to make sure I’m fully understanding.
And so when you say posting eight times a day, it still could be individual pieces of content, your meaning,
like eight times a day. You should have something landing on a different board, absolutely. And if it’s your content,
as long as it’s a different pain than it could be to the same board, you just don’t want the same pin landing in the same board eight times a day.
And if I say you’re scheduling eight times a day, it could be what, especially when you’re first starting out.
It could be six of your pans and two of somebody else’s, too, because Pinterest favors people that share other people’s content at the It’s a shared platform,
and they want to make sure to that you’re not just hearing your content and that’s how you get re pins and you’re content shared as well.
Okay, cool. Thank you for clarifying that. Love that. So you can actually grab somebody else’s pin and put it in your scheduler.
Talk a little bit about you mentioned at a scheduling tool software tool while we’re on scheduling, you know,
before we started recording that you really like to use. So my favorite and they’re partnered with Pinterest is Tailwind.
You could integrate till one with penne trust, and there’s also different analytical tools that sync up with that.
You can sink it with Google Analytics, and you could basically see all of your pants and a big schedule.
So for those of you that use Instagram scheduler like plan early or something, you could see you’re a good kind of planned out and grades aren’t so important and Pinterest,
but you can school through and see. OK, how far my planned out do I have any duplicate pans like right back to back to back and then also with until when there’s something called tribes and they’re basically like Facebook groups four Tailwind or perp in trust,
and you shared your content there. And when you drawing to TRIBE, if you share something, you also have to repent something else.
So when you share to those tribes, people are almost required to share your content as well. So there’s different sharing analytical features,
and there’s something entailing called Smart Loop. So but Tillman has a free plan for up to 30 pay,
or up to 100 pens a month. But if you’re going to invest in something with Pinterest, I would recommend upgrading that because then you pretty much get unlimited pins per month,
and then they also have Smart loop feature, so you can basically set your your pants and a smart loop,
and it will schedule to your boards for you. And that’s why I recommend having general boards so that you can set up.
You’re scheduling on automation and have your pins circulate to those general boards without having pains go to Pier 11 boards.
That that makes sense. Yeah, it does make sense. Okay, I have questions about the type of content.
Question number one is how much content shows below the pin before it’s like a remora or linked to this site button about how much text copy is usually seen.
And how important is that content and copy in addition to the graphic pen. So the pen description is really important when it comes to the S e O.
Now you really only get about. I think it’s 250 characters that you get and in that and you kind of want you want to give a description with enough C words in there with maybe 2 to 3 hashtags,
you know, up branded one and some general ones know usually with instagram those hash times a really neat show with Pinterest.
You want them to be very general, and then you kind of want to call the action. You know,
you don’t have to have the link, but you want something like, you know, for more tips and tricks.
Visit my website, read my blog’s, but you don’t want anything like Click cheered. You know, by this,
because then you might get registered as Clickbait or spam. So you want to be very careful and Pinterest uses its own S C O.
So when you’re looking for key words for your pin descriptions, you want to use the search bar and Pinterest to find the key words you’re going to use to describe your content.
Oh, fascinating, Yes, totally a different strategy than we see on Instagram and those other places. Okay,
so this is where the search ability comes in is actually the copy underneath the pen because you can’t read copy from a graphic.
Super curious about that in Pedro’s does use Hashtags, so that’s just fascinating. This well, in the different hashtag strategies they aren’t is nish.
I think that’s fascinating. Okay, uh, let’s talk about video a little bit. Okay? Interest actually allows video.
What kind of video does Pinterest like in a wow? So unlike most of the platforms, Pinterest is vertical with video pens.
You see vertical pens or square almost like Instagram because there’s a really great instagram sharing capability to Pinterest now,
and that’s just developing just like the video pins. So it’s a relatively new feature. It’s in beta testing for scheduling per tail.
It and it’s really new. And it’s really exciting because with how visual Pinterest is, introducing video into that is going to be really,
really great for businesses to give a snapshot into their business without having to just create a graphic. And the videos and Pinterest are generally 20 seconds or less because you have a feed of all of these pans and because not many people are making video right now,
when you’re on your phone, when you’re scrolling through Pinterest, the videos are automatically playing, so they’ll catch your attention quicker.
So that’s why it’s so powerful to do it. And you could do something like a goby spark people.
You can use a snippet from your YouTube videos. You can get really, really creative when it comes to your video pins,
and it’s so new that people are just still developing the strategies for it. People use them a lot for Pinterest ads,
so Pinterest does have add capabilities. You know, a lot of people don’t ever use ads, but primarily they were used for ad,
and now you can use them just for organic reach. Supercool. Okay, what else should I be asking you that I didn’t ask you for those of our listeners that are interested in getting started to create more visibility with interest.
So when it comes to pen Trust s CEO is key because it is a search and we’ve kind of touched on it during this.
But I just want to make sure that if you’re going to go on Pinterest and you’re going to start implementing this as a strategy for marketing,
which I highly recommend for any content creators in any regard. But optimize your Pinterest description with keywords and give called actions your board’s make sure that you have each of your boards categorize and described with S E O using the S E o from Pinterest giving called actions to your websites because a lot of the time people get the board recommendations more than profile recommendations,
so they may land on your board before they ever land in your profile. So you want to make sure that you have a called action so they know you’re a business that you mean business and that you have awesome content to provide so and then the pen description.
Something s e o is key. If you’re gonna learn anything about Pinterest. Make sure that you know how to use keywords.
Awesome! Oh, my gosh. I have so much I want to talk to my team about right now that I just can’t wait to get off this interview and turn all this over to them.
Thank you so much for your time. Melanie, This was exciting. I love this. I love this show.
Led this interview. How can people find you so I actually have a free pace. But group where I go with a live weekly and interested Tuesday is that I just had one this morning and I share with the groom have use Pinterest Ansel content ideas.
I also offer free strategy calls for business owners that want some one on one. Just kind of wanna get pointed in the right direction.
And April I will give you my social media links so people can stay connected and I give a lot of probably way more pitch free paint.
Could trust advice that I said I love it. I love it. I love Yeah. We’ll make sure all the links to find you are in the show notes for this episode.
Thank you so much for your time. Melanie. I learned a lot today. I appreciate it. Thank you so much,
April. All right, you guys, that’s a wrap. Thank you so much for tuning into the show today for all the show notes.
And the resource is how to connect with Melanie Moore and how to get literally tons of free resource is to grow your business.
If you haven’t been to our podcast website lately, it’s pretty incredible. You can actually sort all of our shows by what you’re looking for,
whether it’s marketing. Brandon copyrighting online courses Landing your first client Every single thing you need. There are years and years of free resource is there,
so please use that website over at sweet life podcast dot com. And before we go, I want to make sure I’m giving a shout out to this week’s sweet life podcast Superfan.
This is 311 solution. You confined them by visiting 311 solution. C b d dot com there. Empowering healthier lifestyles.
Effective C B D supplements from lab tested hemp life in balance. And Shelly is one of our biggest fans of my Facebook page,
and she is always working hard to build her business, working hard to bring a quality product to market.
I know that based on the the D EMS that she sends me and she tunes in here to the sweet life podcast.
And so we wanted to give her a shout out. Shelly, thank you so much for listening to the show.
Thank you for being a super fan of this show and really creating an awesome, brisk business bringing amazing products to the people that need them.
So go over and give Shelly a shout out at 311 solution CBD. She also could be found on Instagram at 311 solution CBD and on Facebook at 311 solution.
All right, you guys have an awesome day. I’ll talk to you soon.
That’s all folks!

Episode 164: Is Your Online Marketing Failing? Here are 5 Solutions You Can Count On – with April Beach

SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Who This Episode is Great For:

  1. Those of you who are doing everything you’re told and your online marketing still isn’t working
  2. Anyone in any phase of my Lifestyle Business Roadmap

Show Highlights:

  • How online marketing sales have changed over the past few years
  • The story of how Facebook completely stonewalled my recent marketing efforts
  • The five strategies you can implement to continue to grow your list and business and increase your sales when all else fails

Take Action with Episode Bonuses:

Join the SweetLife Facebook Community

Resources Mentioned:

My Business Website

Want to become an Affiliate of our company? Email hello@sweetlifeco.com

Speakers Summit Mastermind™

Help a Report Out (HARO)

Kristen Foust on Instagram

Every Day I’m Preppin’

SweetLife Entrepreneur Podcast | Episode 133: The Power Of Superfans: How to Create A Community Of Superfans Who Love And Follow You Forever – with Pat Flynn

April Beach on Instagram

Full Show Transcript:

 

you’re listening to the sweet life entrepreneur podcast Simplified strategies to grow your service business and launch a life you love faster with business, mental and entrepreneur activator a probe age. You guys coming to you from a very cold boulder, Colorado. I’m holding my cup of tea recording this episode for you and I’m hoping that my voice holds out. I have the whole Debra Winger thing going on here, but don’t quite sound as sexy as she does. And I have a very special message that I want to share. This is actually one that I fit into our podcast content editorial calendar because of the fact that it’s come up so much,
I think it’s really important for us to talk about today. We are talking about what to do when everything that you’ve been told to dio to market your business online is totally failing. So this means the Facebook ads, the instagram, you know, strategies and the filters and that perfect feeds and a certain number of stories you post each day and how to go live on LinkedIn. All the things you’ve been told or what you quote unquote are supposed to do to grow your business and grow your list. What do you do when they aren’t working?
This is something that we’re hearing more and more about. So the funnels that we had used and that had worked so well to grow lists from 2015 to 2018 they aren’t working so hot anymore until the online strategies of business development aren’t working for everybody the way that they used Thio. And I want to talk about that because I’m a business coach. I coach you guys and I have a lot of women out there that are doing everything quote unquote right, right. You know, on my team of experts, I have Facebook experts and Instagram experts.
And finally, a couple of weeks ago, we hit a total brick wall within my own business. So I’m gonna tell you this story. And this is why it really triggered me to record this episode for you about two weeks ago when we were going through to trigger our ads to Sweet Life Launch, which is my business launch and development program that was open for a short period of time. All of our ads were stonewalled by Facebook, which means Facebook rejected all of our ads. Now these were the same ads.
We ran over and over again, and we went through the language making sure that language was right. We went through making sure there weren’t any, like, shifty promises and the ads, you know, because Facebook’s always, you know, trying to be careful for what businesses advertise on their platform anyway. Total Stonewall meeting with Facebook’s Our Facebook ads strategist who is a Facebook at expert. She has been for years. She met, looked with Facebook anyway. Our ads were not approved in. Facebook has now been putting a crunch on ad strategies for business coaches,
and we’re starting to feel the effects of some of the online marketing strategies that works really, really well for years and years. What happens is when a lot of people start doing them. They stopped working so well and we hit that brick wall. I know that this is also happening in and many of your businesses to Maybe you’re following an instagram strategy or a social media planning calendar. That somebody you said would be perfect and it’s not working for you. So whether you have your Facebook ads disapproved for literally no reason like we did.
Your funnels aren’t attracting buyers anymore. You’re wasting hours a week on instagram and not gaining any following all. Maybe you host live webinars. Maybe you’re using a live weapon, our strategy to sell into your programs. Maybe that’s just not working. And I’m not saying these aren’t working for everybody is a matter of fact. A client of mine just hosted live Webinars and sold her online course for $40,000 for the first launch. I mean, some of these strategies are working great, but for many of you, they aren’t.
So this is the podcast to be listening to If everything that everybody said to d’oh you have done and your list still isn’t growing, your business isn’t booming. You aren’t gaining your followers today.
We’re gonna talk about how to market your business when all else fails. So this particular episode is for those of you guys who are in all phases of my lifestyle entrepreneur road map.
If you aren’t sure where you are, just pause this episode really quick in just text to the number 31996 and you’re gonna wanna text to the word sweet life one word and that I’ll just shoot you a link.
You can take a small short assessment, and it’ll tell you exactly where you are on the road map to build the lifestyle business of your dreams and give you steps and thinks you should be working on based on where you are.
So this particular episode, this online marketing kind of fail. This is not just for new entrepreneurs. This is affecting established businesses,
too. So this particular episode is for every single phase of my lifestyle. Entrepreneur of my lifestyle, business,
road map. And today we’re gonna talk about five different strategies that you can d’oh to continue to grow your list and grow your business and increase your sales when all else fails.
All the show notes for this episode can be found it. Sweet life podcast dot com forward slash 1 64 and stick around to the end of this episode.
We are featuring a podcast listener and their business every single week in promoting you guys out on instagram and on Facebook and helping your business gain more traction and get more attention to so stick around at the end of the show,
and you will get to know our featured listener and for you to be our featured listener. Simply go to sweet life podcast dot com and applied to be the next featured business and listener.
Okay, let’s go ahead and dive in. Okay, Step number one. The first thing to do when all of your online marketing fails.
The first thing to do is to create a network of online businesses just like yours. That you resonate with you are,
may be in the same place, is they are in their business, and I want you to create personal relationships with them.
Here is the purpose of doing this when you create a collective of businesses that don’t do the same thing.
Just a collective of like minded women in a small group, not 20 not 30 were like talking five or seven,
and you create this collective of businesses that you take the time to get to know each other. You take the time to get to know the service’s of one another.
You actually go through almost like a mini brand training with each other, and you create this collective of promoting each other’s businesses connecting with each other online and offline.
That is gold to your company. So here’s your homework for this. This is picking five people from online.
I want you to pick five different businesses online. You can connect with them from Facebook groups that you’re in.
As long as that, of course, abide by those group rules. You can connect with him on Instagram,
and I want you to reach out to all of them individually at first and just say this. Say,
Hey, listen, I’m working hard to get my business noticed. I see you’re working hard to get your business noticed us?
Well, I’d love to get to know you create a relationship with you. Hey, let’s have coffee sometime and you get to know them.
You get to know what they’re doing. This takes time. Folks like there is no press easy button here.
And that’s the downfall of online marketing. Is it? For so many years, you’ve been told that this is an easy button with online marketing that you could just hit,
and all these people are just going to show up at your front doorstep. It doesn’t always work that way,
and it’s starting to work that way less unless, Okay, so taking time to have coffee with another business virtually online,
even just for 15 minutes and getting to know each other is a powerful first step. My recommendation is to do this with five different businesses individually,
and then set up a zoom virtual coffee date with these five ladies once a month. It’s like your own little mini mastermind,
and what happens is you become part of each other’s lives and you know about each other’s businesses in those relationships grow and you’ll start commenting on their things on social media,
and they’ll start commenting on yours. They’ll refer other people to your business, and vice versa. That is number one.
Best way is to create a community. Collective was just you and a few other girls Where you connect with these relationships are the ones that build profitable,
powerful, multi six figure cos they start like this. They start by a hanging out and having coffee together,
being intentional. So that is step number one Stuff member. Choose to be common affiliate be becoming an affiliate means that your company sells another company’s program,
service’s or products. This is a really great way to number one, have your business seen as a leader and a somebody that sells really resourceful products,
even if they aren’t your own number two. To be able to build a relationship with other businesses by supporting them to sell their programs and offers and number three by increasing your sales when you become an affiliate,
you automatically are brought into a collective of other affiliates that air promoting the same program the same offer. This is an amazing way to network to share what you do and,
of course, to make more online friends when you make more online friends and you have more people on your side where people are going to share your business and recommend you that other people,
these personal relationships supersede anything that you can d’oh even any video strategy that you could do and just put out there to a cold audience.
Having somebody personally recommend you will always come first. Now the question is, you ask, how do I become an affiliate now?
This isn’t a whole training on how to become an affiliate for somebody else, but let’s just cut to the chase.
If you see a program that you like and you’d like to sell, reach out to the person personally in just a Hey,
listen, I love what you’re doing. I believe in what you’re doing. Can I help you sell it?
Can I be an affiliate? One of my favorite programs that I sell for somebody else’s for my friends.
Selena Sue. She has a program called Impacting Millions. It teaches people how to get press and how to get media exposure in your business,
and I love this program. I’ve been affiliate for her for years now, and the way I did that was reaching out to her and say,
Hey, I love what you’re doing. This is not something I currently coach my clients on. I would love to sell yours.
How can I help you? How can I be of service to you? And being part of Selena’s affiliate program has actually introduced me to some of my very best online business Girlfriends is a matter of fact two of them.
I just hosted a virtual weekend summit with These are great relationships, and what it’s gonna do is it’s gonna open the doors from our networking for you,
but it’s also going to increase your sales and get your company more exposure. So that is step number 27 of our three is did speak.
I’ve been talking about speaking here on this podcast. This is really important for you getting up personally in front of an audience in actually speaking to them,
teaching a training or sharing your message. It doesn’t matter if it’s 10 people or 100 people or 1000 people.
When you do that, you connect one on one with that listener in a way that you can’t any other way through online marketing.
And so I encourage you to speak to get out there. And your action item on this is just to make a list of five different events that you would like to speak at this year.
Five different places. They’re your wish list of events. Where do you want to talk? Is there a woman Start up summit or Health and Fitness Summit and go and start doing your research.
Figure out how you can apply for that and start getting your ducks in a row to do that. We talk all the time here on this podcast and that actual summit that I hosted with to my Only Girlfriends was called Speaker Summit That teaches you how to have resource is to book yourself to speak so you can always cruise back to sweet life co dot com.
My Web site and find resource is to learn how to speak their a swell. But your action item on this is just to make a list of five different dream stages that you would like to speak on.
They don’t have to be big. The small ones in the local communities in your small towns are the ones that build almost just is powerful relationships,
as if you’re a big keynote speaker for an annual event. So Number four is to get press and media attention.
Now. Press and media attention doesn’t automatically create a marketing funnel for you. However, when you get press and media attention,
what it does is it attracts high quality businesses and high quality buyers to you. This is an alternative to our traditional online marketing standards that we’ve been talking about because it’s a way that immediately elevates you as an expert.
Whether you’re contributing to an article whether you’re quoted in the magazine, whatever it may be getting press and media attention for your business will always supersede your authority above any sort of personal self posting you’re doing across social media.
It’s having an endorsement from a media outlets saying, Hey, look, this chick knows when she’s talking about,
and we’re gonna quote her in this article because we think she’s a reputable source. So having that sort of exposure is going to attract other businesses to you,
and it’s going to then attract marketing to you. So it’s one of those things that you can do that’s free.
You don’t have to pay for it other than sweat equity to submit your article to be featured in a publication.
And one of the resource is we’ve shared here for the last couple of years on this podcast on how to get awesome Press and media attention is a resource called Help a Reporter out.
It’s a free resource where you can submit yourself as an expert and we’ll go ahead and make sure we put a link to help a reporter out,
also known as Harrow in the show notes for this episode for You and then the fifth strategy to grow your business,
aside from online marketing, is to host offline events. This could be a meet up, but you d’oh!
It could be a luncheon for local businesses in your area. There doesn’t have to be a cost to it.
It’s just hosting an event to bring people closer to you within your community that are your perspective clients. Even if you have an online business,
it’s important to know that the best, most lucrative relationships are built face to face. So those followers those super fans is Pat.
Fling calls them those first followers of a new service or a new offer. You can get those source first followers locally,
and then they become your biggest online cheerleaders. They become your biggest fans. I still remember when I was launching this podcast and we had a big,
huge podcast launch team that was so grateful for all of the women, all the people that took part in it.
But the majority of listeners on that podcast launch team. We’re from Colorado. They were friends and friends of friends,
and it was really awesome. There were hundreds of people that flooded the airwaves sharing this podcast, but that started local and it catapulted us to the top female entrepreneur podcast for over 20 weeks straight.
So I want you to know that those things work. Don’t just cut to the chase and go immediately to these online relationships.
And if you find yourself where you’re wondering, why isn’t this working? What is wrong with me? I’ve done every single Facebook live video that so and so told me to do,
and I’m showing up on Instagram. Story is the exact amount of time and hosting I G lives in posting interesting,
thought provoking articles that start with stories on LinkedIn and nothing is working. The most important thing to do is keep it up.
Don’t quit doing those things. Your online presence is incredibly important. I’m not saying that you should quit those things.
What I am telling you is that there are other ways to grow your business through what we call grassroots marketing that are going to build deep relationships with people that I love you and become your greatest cheerleaders.
And they aren’t always this shiny, perfect online funnel like you’re told that they are until this podcast is to let you know there’s nothing wrong with you.
You’re not doing anything wrong. You’re trying hard, you’re building your business and you’re trying to get attention into spread out and to rise above the noise.
And I love you for that. And that’s so awesome. That’s why you’re sitting here listening to this podcast episode.
But these five ways. If you just pick a couple of them, even two of these to incorporate in your marketing strategy,
I promise you they will make a world of difference. They’re not an easy but you do not get to push a button,
and these things were being instantly done for you. These things take work, but because they take work,
an intention and personal connection, that’s why they’re so powerful and they can grow your business in exponential ways.
So let’s go back over these five solutions when all of your online marketing his head a brick wall number one is defined.
Five people online from Facebook groups, or INSTAGRAM, schedule coffee dates with them, inform a little mastermind collective,
get to know each other and support each other in each other’s business is Number two is to become an affiliate in to sell somebody else’s service.
Is you can always email us if you’d like to be humming affiliate of our business programs. Simply shoot an email toe Hello at sweet life co dot com and say,
I want to be an affiliate. We would love to have you, and I know there are many other businesses out there that would love to have you sharing their offers.
And service is number three is speak. What I talked about on today’s show is really to speak. Live face to face events.
Start booking yourself on five stages, whether their local or bigger, buying five stages this year. Get out their share your message and connect with people.
Face to Face Number four is to get press and media attention, and I promised you will put the link to the heros so that you can submit yourself as an expert in the show notes for this episode.
And Number five is to host offline events hosting offline events. Coffee dates face to face strategy sessions. Maybe you host a community event where you pour into your community and you volunteer your service.
Is that you? D’oh for another group of women once every quarter. Believe me, that will give you strides of an advantage over your competitors by giving first,
we really believe that the best way to build your business is always by giving first, and that is one key way to do it.
All right, you guys help. You found this podcast helpful. If you did, I would love it.
I would really appreciate it if you’d just up arrow and sure this podcast with your friends. You can actually share this podcast directly from Spotify and Pandora to instagram.
And if you aren’t yet, please follow us at Sweet Life Podcast or at sweet Life Entrepreneur on Instagram.
I would love to chat with you over there. Okay, Your show notes for this episode can be found by visiting Suite Life podcast dot com forward slash 1 64 in today’s feature podcast Listener is Kristen Fast.
Kristen is the founder of Everyday I’m prep in dot com. She is a health coach that helps Mama’s ditch the fad diets and take control of their help,
including hormone mindset. And she just has some really cool stuff. Follow her over on Instagram at Kristen G.
Faust, and every day I’m prepping. She adjusted a really cool I g TV video, which I love about weight loss,
ms. So let’s give her a high five and go over and follow her on her business. She’s doing great stuff over there.
We’ll make sure there’s a link to Kristen’s business in the show notes for this episode as well. Okay,
you guys help. You found this helpful. I just want to encourage you that if you feel like you’re doing all the things and nothing’s working,
just keep going. Start using some of these off the side grassroots marketing strategies because these are the ways that we have built business for a long time before anybody invented shiny online funnels.
And let me tell you something. They work, all right, you guys have an awesome week and I’ll talk to you again soon.
Bye for now.

Episode 162: Want To Launch A Podcast? 10 Lessons From Behind The Mic – with April Beach

SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Who This Episode is Great For:

  1. If you’re considering launching a podcast.
  2. If you want to be a guest on a podcast and you want to know the inside scoop to increase your chance of landing that guest spot.
  3.  If you’re in the growth and scaling part of your business and you appreciate hearing about times where other women have fallen on their faces and gotten back up again.

Show Highlights:

  • What hosting a podcast hosting is really like.
  • Insights to help you decide if hosting a podcast is a responsibility you want to add to your business.
  • 10 honest lessons you can apply to your business to save time, money, and sanity.

Take Action with Episode Bonuses:

Join the SweetLife Facebook Community

Resources Mentioned:

The SweetLife Entrepreneur Podcast | Episode #65: Doing Things That Don’t Scale – with John Lee Dumas

The SweetLife Entrepreneur Podcast | Episode #133: The Power Of Superfans: How to Create A Community Of Superfans Who Love And Follow You Forever – with Pat Flynn

April Beach on Instagram

The SweetLife Entrepreneur Podcast on YouTube

 

you’re listening to the sweet life Entrepreneur Podcast Simplified strategies to grow your service business and launch a life you love faster with business, mental and entrepreneur activator a probe Age, you guys and welcome Thio Podcast number 162 I’m April Beach and I’m so glad that you’re here were actually recording today from Burbank, California This is my very first podcast episode After three years of podcasting, Thio ever record outside of my home studio office. So it’s learning, going through the process and learning here. Sitting at the Burbank Airport Marriott,
my son Jake is in town for three days filming a music video. And it’s just part of the learning process of what we do is Mom’s and as entrepreneurs and just kind of figuring things out as we go. This was more of a last minute trip, and and so it is. It is what it is. And I’m so excited you’ve joined me on today’s show so funny a little bit behind the scenes. We actually spend a lot of time in this hotel. We’re here usually for a couple of weeks a year,
and this is the hotel you guys quiet. Yes, I’m in now. This is the hotel where they have all their producer rooms. So all of the contestants for shows like The Voice and like the new songwriter show they bring them here and they’re walking around with their guitars and you can hear them singing in the hallways. But it’s super hush hush because they’re not allowed to tell you what they’re auditioning for or what show they’re on in. So this is where they bring in, you know, all these singer songwriters to audition and to kind of go through a process of it.
So it’s super cool. So walking around in the lobby, there’s guitars everywhere and groups of people singing. And it’s always the case here at this hotel. So it’s super fun to stay at and just see a little bit, you know, behind the scenes of Hollywood and people are in and out of here all the time. That is not us. You know, nobody’s hounding us to know what we’re doing, but is cool to see honestly, all these kids that are putting themselves out there and just doing their dreams.
So here we are at the Hotel. Today’s show is for those of you guys who are considering launching a podcast, you want to be a guest on another podcast. And you really want to know that inside scoop to increase your chance of landing that dream guest spot today shows also for those of you guys who are in business scaling and growth processes. And you think you love just kind of hearing about how other women fall on their face to make you feel better about the times that you do too, Because guess what we all do.
And I’m gonna be sharing some tough lessons here with you in this episode and some things that I’ve learned along the way both podcasting and through the business of growing a podcast today shows for those of you guys who are also in phases one through five of my lifestyle Entrepreneur road map if you don’t know where you are or if you’ve never taken the quiz to find out where you are in the road map, just simply text to the word sweet life. One word to the number 3196 and will shoot over linked to take a quick quiz so you can get the whole access to the lifestyle Entrepreneur road map in my lifestyle entrepreneur system.
Happy to share that with you. Okay, before we dive into today’s show, we have a special announcement. I know we’ve been talking about it for a couple weeks. This Onley happens a few times a year, but Sweet Life Launch is open. Sweet Life launches my 90 day business launch program with weekly projects that include videos and worksheets to make your business decisions simpler and clear and to help you build your business week by week for 90 days every step of the way. Plus, you get personal coaching for me live business Training’s every single month with advanced business skills teaching you what’s happening.
Always staying on top of the latest trends in technology and marketing and business development and helping you troubleshoot common stuck problems that most women who are launching their business face on top of that sweet life launch. We also have live question and answers in hot seats for every single member. There are a lot of these mass business launch programs out there, and it’s really hard to get attention and to get your specific questions answered so sweet life launches for those of you guys that really want to connect personally and have an opportunity to ask your specific questions instead of throwing them into a baseball group with hundreds or thousands of people and actually have your business have the opportunity every single month to have a hot seat with me so that we can strategize your business development.
On top of this, I have an amazing team of guest advisors and experts and friends that I bring into this community in this month. Inside Sweet Life Launch, Jen Herman, who is an INSTAGRAM marketing expert, is teaching a private live master class too sweet life launch members on Lee. So if you were interested in launching your business, or have you been trying to launch your business and get it off the ground for a long time? Or if you’re interested in launching a business and you’re listening to this show because you’re interested in launching a podcast and you’re wondering how to develop that business in that business model and how it works,
then cruise over to sweet life co dot com forward slash launch because now is your time to get in there is for, goes on Lee open for a short window a few times a year. Okay, so we’re taking care of a little bit of business, making sure you have the business coaching and support that you need when we aren’t listening to this show. Now let’s go ahead and dive more into this show. At the end of this episode, you’ll have more insight on what podcast hosting is like. You’ll be clear.
And if this is a responsibility that you are wanting to add to your business to your weekly or your monthly regimen to your expenses, if that really makes sense for you right now, and you’ll have 10 on his lessons that you can apply to your business across the board to save time, money and sanity. So for all the show notes and everything, but I just mentioned, If you forget it and you’re on the go, you can cruise to sweet life podcast dot com forward slash 162 and everything. I just mentioned the lynx I mentioned,
and the notes from this show will be in there for you. Now let’s go ahead and dive into these 10 lessons, Okay? First things first, all my numbers. Girls out there who loves numbers. Raise your hand. Let’s look at some of the podcasting statistics for 2020. These numbers come from music cunth dot com and I will go ahead and make sure, of course, there’s a link to this infographic and all these numbers for you in the show notes of this episode according to Music Goof,
the top five most popular podcasting categories or genres, our society and culture, business, comedy, news and politics and health.
Now let’s break up some of the numbers a little bit more. 70% of the U. S population are familiar with the term podcasting.
We actually have a lot of people that still have absolutely no clue how to even listen to a podcast.
And so we need to help educate other people on how to find the podcast happen their phone and how they actually consume podcasting information.
If you have a friend that doesn’t listen to podcasts, please take a second and show her on her phone.
How to do it. There are a lot of people didn’t know that there is such a thing as poss casting,
but have zero clue how, actually to consume podcasts just a little f y i If you didn’t realize that 51% of the U.
S population have listened to a podcast, 32% of the U. S population listen to podcasts every single month.
22% listen to podcasts every week. In 6% are avid podcast fans. I really believe we’re going to see that 6% in 2020 be up almost 2 18% which is 18% of the world.
Being an avid podcast fan, if you’re listening to the show thinking about launching a podcast, now’s the time,
girl. You know, this is a crazy exponential growth we’re seeing in the podcasting industry. And let me break up some of the age numbers.
28% of millennials. So 25 to 34 year olds listen to podcasts. 21% of Gen Xers like me That’s up to age 44.
Listen to podcasts. 16% of 45 to 54 year olds. Listen, a podcast, I believe out of those numbers,
we’re going to see a huge rise in the 40 something in the 50 something women consuming podcast, particularly over this year.
We’re already starting to see that, and there’s so many more numbers here on this. Infographic will make sure that there is a link to this for you,
but I just want to mention a few other things. Podcast genders. It’s almost split 50 50 men and women listen to podcasts,
and 45% of podcast listeners have a new income an annual income of greater than $250,000 a year. So as a business coach,
I work with women all the time who are struggling to actually reach an audience it can pay for. Their service is podcasting.
The average listener has a higher education level and makes more money. And so if you have a business that sells a service to people that are have more income and more money,
podcasting could be a really great option for you. But then, let’s also look at the other numbers.
32% of podcast listeners have an annual income of 75,000. So it’s not, you know, obviously, just just the half a millionaire’s that are listening to podcasts.
It’s everyday people that are listening to podcasts, so it’s a really a great clientele, and I just want you to kind of know some of the numbers behind scenes.
So I just wanted to talk about some of the numbers behind the scenes for you first. So if you’re wondering whether or not there’s actually an audience here or you can grow your business,
I will tell you that my business has grown after 22 years of business coaching exponentially since I’ve launched this show because you and I get to connect in a very Rahway that no Facebook marketing,
you know, no static image that’s on Instagram even know video that’s pre recorded that might be on. LinkedIn can connect us away that we’re connecting right now.
So there’s the numbers for all of you numbers, girls. Now let’s go ahead and dive into the 10 lessons I learned from three years of podcasting,
and some of them I learned really fast. Some of them already knew, but they became much more important in order to continually produce a popular podcast show that continues to grow every single week.
And some of them were totally a slap in the face, and I wasn’t expecting so Lesson. Number one was really to know my listeners.
So when I first launched the show, almost all my listeners were in startup. But as the show is grown,
I have listeners that stay and continue to subscribe to the show. And you know your businesses scaling your business is growing.
So I’ve learned that it’s important to break up my episodes. And so you noticed that the beginning of every single one of my shows I’ll tell you what phase of my lifestyle entrepreneur road map that each show applies to.
Well, the phase in the road map applies to where you are in your business, so, like face to is launch phase three and phase for or scale.
I had to figure out a way to categorize what I was teaching on that show so that it hit home for listeners that were in different phases of business.
And it’s really clear in the beginning of each show what actual show is for you, because I don’t want you hanging out here in spending 30 minutes with me when you could be directing that 30 minutes to doing something really productive in your business or creating something that you’ve been waiting to build.
If this show doesn’t apply to you, don’t listen. Turn it off. Come to the next one.
And so it’s one of the things that I had to learn very early on was how to categorize the things I was talking about so that my listeners immediately knew whether or not each show was a good one for them to listen to.
That was a lesson. It probably took me about 20 maybe only 10 episodes, because I had my last entrepreneur a road map for years and years before I launched this show.
But it was very quick when I realized that I want to make sure that each listener knows whether or not that show is right for them.
So if you’re thinking about launching a podcast or even in your business in general, try to figure out a way to kind of classify or categorize those people that listen to your show and help them out ahead of time,
you know, and just say, Hey, listen, this is for you or don’t be afraid to say you know what?
Don’t listen, go do something else. This isn’t for you. So lesson number one is was to learn who my listeners were and to make sure I was disqualifying certain people from listening to each episode just as much as I was pre qualifying others.
It did need to hear it. Lesson number two. I had to learn really quick to be picky about the guests I chose on this show.
This could apply to you if you weren’t a podcaster. Just being picky about the people that you know might contribute to your business or my,
you know, might want to be in a failure partner of yours. I’ve had some not so great guests on the show.
Well, I should say that I’ve recorded. So I’ve recorded shows with guests that seemed super awesome in the application process.
And then he never published shows. And honestly, it’s gonna sound terrible. Any men out there listening?
Sorry, guys. You know I love you. I love guys, but I will tell you it’s primarily the men who were guessed that would come to be a guest on the show.
In all they want to do is sell their shit. So women, we come on podcasts and we wanna contribute and have conversations.
Well, primarily, I can’t say all the men. I’ve had some amazing men who are guests on this show.
The ones I didn’t record and I didn’t publish were guys that came on in. All they wanted to do was pimp their stuff out.
So I have learned to be really, really picky about who speaks for our audience and not to waste my time recording shows that I’m never gonna air.
Now I do a lot of pre screening, so I don’t waste my time. It doesn’t mean I only have women who are guests.
So this is a women’s business podcast. And when you’re launching your podcast or in your business, you know who you serve.
Women want to hear from women, though. So I have had some amazing male guests that I just feel so honored to be on the show.
John Lee do miss who I know has been on the show in path. Flynn has been on the show so many different guys who’ve been on this show,
and I’m very picky, though at this point in time, after three years of podcasting about who I bring in.
So that was lesson number two. Lesson number three was really not to be worried about hurting other people’s feelings.
This actually wasn’t a hard lesson for me. I’m not inherently sensitive person, So being brutally honest about business was totally fine.
However, I know that I’ve lost some listeners because sometimes I come a crime, a Christian that says the effort.
And sometimes I come across and people just don’t really know how to take my personality or my parenting style,
which I share a lot about that on the show, and that’s okay. Not being worried about hurting other people’s feelings was a lesson I really had to learn,
though, because when they initially launched, I wanted everybody to be happy. But when I realized I wasn’t going to make everybody happy,
it actually wasn’t too hard for me to accept that, because that’s just part of life. So lesson number three is don’t worry about hurting other people’s feelings.
Lesson number four is that systems or king. Now this is not a new lesson. We all know this in business.
I can’t remember what I’m doing. Like when I’m walking into the kitchen. My brain is constantly multitasking,
and whether it’s that I’m not taking care of my brain because I’m 43 years old or whether or not I just have too much on my mind.
If I didn’t have systems in place for this podcast, I would be completely lost. And so if you’re thinking about producing content,
whether it’s through a podcast or their weekly video or through you know any other capacity, it is absolutely important that you have systems that you follow to create your content.
Thio Make sure and double check that everything has been created, that it is produced graphically or in what other way,
as faras like sound mixing if you’re in podcasting and that it comes out in a predictable way every single time with checklists everywhere so that no step is missed.
Systems are absolutely king and even more specifically for those of you guys who are wanting to podcast, that’s lesson number four.
Can you guys hear The maid’s with housekeeping is coming down the hall, so let’s see if we can get through this podcast episode together.
Welcome to my mom. Laptop lifestyle dance Mom, Lacrosse Mom working from wherever podcasting life. Okay, Lesson number five.
It’s never gonna be perfect. This one’s hard, and I’ll be honest for you. It’s super hard for me.
I want everything to be the very best it can, but sometimes have had to record shows. And I’m really not ready or I’m sick or I’ve lost my research or I hate the topic or I’m sitting in a dang hotel room and I’m trying to finish recording this episode for you because he’s,
er 10 really great lessons and I want you to have them in Housekeeping is coming down the hall, and I know if I don’t finish recording this thing by the time the kids were done with rehearsal,
that I’m gonna have to pick it back up again two days from now. It’s never gonna be perfect,
You guys, This is par for the course off, being a lifestyle entrepreneur, especially if you have family.
So I had to learn that lesson fast, but it still sucks. I hate that lesson. That’s the worst one of all.
You never get over it, but more that’s more of like something you have to accept. Lesson number five.
Some people flat out won’t like you. I have never been the most popular girl in the room. In fact,
when I was a teen. I was that really bad girl that smoked pot when I was 13 and was doing things I shouldn’t have been doing that other girl’s parents didn’t let them hang out with Still to this day,
people will go up Thio my ex step dad and say, Oh, you’re broken. April’s dad. Yeah,
we weren’t allowed to hang out with them. That’s the kind of the reputation that I always had. And I wasn’t that most popular person and some people won’t like me.
I’m okay with that when it comes to podcasting. You guys, when you go to put yourself out there,
there are people that are not gonna like what you have to say. They’re not gonna like the way you do things.
They’re not gonna like your philosophy. Who gives a shit? You are not doing what you’re doing for those people.
If you’re choosing to put yourself out there in any capacity as a woman and it’s a business leader, you have to be okay with the fact that not everybody’s gonna like you.
On top of that, the women are the worst. They’re the most critical when I say they like you and I aren’t one of them.
It’s the truth, and that culture is starting to change. And we’re seeing a lot more women supporting other women.
But I just want to be really honest with you, especially if you’re watching a podcast or reading a book or speaking on stage is there are some people that aren’t gonna like you,
and you need to be okay with that. You need to love you first in order to get through that.
So lesson number six is some people won’t like you. Lesson number seven is your hardest work pig. Go unnoticed.
This one actually sucks really bad. This is one of those ones, like number five, where not everything is going to be perfect.
Less in number seven, your hardest work may go on notice is when you’ve been working for hours on producing great show.
And if you’re not launching a podcast, this applies to you. If you wrote an amazing article or created a video Siri’s you were really excited about and you put it out there and you work your butt off and you think it’s fantastic in some people won’t even notice that you did it now,
we could take a whole entire episode to talk about the marketing strategy on how to get your hard work noticed.
But I want you to know that sometimes you put things out there and people don’t pick it up the way that you expect.
And you have to be willing to pick yourself up, get past that look at the lessons learned from it,
or maybe just hold it for a little bit. It re release it at another time. So there have been some shows that I have recorded that I’ve put out there and I’m like,
Oh, my gosh, this is it My audience needs is so bad. And the numbers, the downloads don’t reflect how popular I thought that particular show is gonna be.
And that can be frustrating. So just be okay with the fact that sometimes it’s not gonna be noticed.
But you’re all right and keep going along your course. You know, the people that need your content,
it will get to them. Lesson number eight is to trust your team. I am not a natural delegator.
I don’t do well with having a staff and honestly, just keeping it real. Here I really don’t like having to stop and take the time and communicate with people,
even though they work for me and what they’re doing is to help me. It just doesn’t fit into who I am as a person in.
So I’ve had to learn to trust my team. This is a very entrepreneur mentality that I have, and it’s a weakness of mine.
But when it comes to a podcast recording, you have to be able to trust your podcast production team.
You need to be on top of things when they’re due. You need to supply the deliverer bols, whether that is,
you know, design and graphics or research or obviously the audio behind your show, and you have to be ableto have a team in place so that you can produce a great show.
I know very few entrepreneurs that are profitable, successful six plus figure business women that produce their own podcast.
That usually is not the way that it goes. It’s very time consuming and you want to be ableto have the budget to be able to hire out to other people for their area of expertise,
for you to launch your own podcast show. I know that there are so many of you guys out there that want to launch a podcast and you’re willing to do the hard work in the beginning on your own to get it off the ground.
That’s awesome. I love that. I love how scrappy that is. And I love that you are gonna need a podcast production team or a podcast team to distribute your content soon.
So this lesson number eight trust your team is to find a team you love as soon as you can in delegate the heck of your thing.
Hit the heck out of your things to you them so that they can help your show reach more people and higher levels.
Lesson number nine is to plan ahead through this show. It’s really taught me the power of strategic planning when I’m sharing certain content.
So, for example, in this show, you notice in the beginning I was able to share that sweet,
lifelong TRIBE business Launch program is opened If I didn’t plan ahead in my business to know when my coaching programs were opening,
when my retreats were opening, when my master mind was available to apply for that I wouldn’t be able to fit it into the business model and the structure of this show.
So the lesson here is to make money from podcasting. You need to plan ahead so that you know what you’re selling when you’re selling it,
how people have an opportunity to work with you, how to incorporate that into your show, whether it’s self sponsorship of the show or being able to share what you’re selling sporadically throughout the year.
And that comes with the power of planning ahead, both your episodes and how to make money in your business.
How the show’s flow into what it is that you’re offering for your audience. And then the very last lesson is number 10.
Don’t be afraid to sell now. I don’t want this to be a contradiction toe what I said in lesson number two,
Remember when I was talking about a few people who have come on here and all they want to do is sell their stuff to you guys?
That’s not what I’m talking about. When this show first launched back in 2017 I went overboard to never mention any of my programs.
I never told our listeners how they could join my programs, how they could work with me privately. I never did that.
I actually did like the total opposite because the purpose of this show isn’t to sell my business programs. The purpose of this show,
our mission. It is to equip a 1,000,000 women to design their life through entrepreneurship by giving them the springboard and the free tools to do it.
So I did not sell you guys for a really, really long time. I wanted the show to be a love offering,
not a sales pitch. And I hated listening to those podcast where the advertisements would come on, and it would just be trying to sell me stuff.
I wanted to make sure this show is different. So for the entire first year rarely gave people an opportunity to work with me personally.
And then in 2018 a listener wrote to me, asking if there was any way that she could hire me to help grow her business.
I had honestly done such a terrible job of of reverse not selling to my listeners that I was not clear that I’m a business launch coach.
I have been coaching women to design lunch and scale their business for 22 years, and I didn’t make that clear on the show.
And so she wrote just Bagan of those anyway, that she could work with me because the podcast website is a separate website than my business development,
my business coaching website for those of you guys that don’t know that, So when you go to the podcast website,
you don’t see like these big banners to say, Hire a bruise, your business coach That’s not what it’s for.
And so she didn’t know. And I realized at that point in time that I was literally doing my listeners a disservice by not making it clear that I can help them get beyond where they are in their business and take their business to the next level.
Today, I mentioned advanced business trainings were things like sweet life launch so that people know who are listening and absorbing this,
who are really ready to get to the next level or really want somebody to personally work with them that they can relate to that.
Absolutely. I would love to work with you to help you grow your business But that was a lesson that took me over a year to learn.
Don’t be afraid to make available what you have. Don’t go over word like I did and not sell to people or not articulate how you can transform their life for their business because you want to prove another point or you want to.
You know, be a mission to the world and make sure that people know exactly how you can get them Results both through your podcast if you’re launching a podcast or through the content that you share,
if you aren’t launching a podcast for the content that you put out in social media Ah, lot of people just put out content or social media with no call the action saying,
Hey, do you need more help? I’m here for you. Don’t be afraid to sell your service.
Is those air than 10 lessons I learned from three years of podcasting? Let me just give you a really quick recap.
Lesson number one was to know my listeners and to sort my shows and my content accordingly so that my listeners could find exactly what they were looking for or know that they shouldn’t listen to a show lesson.
Number two was to be picky about my guests and stop getting these dudes on here that want to pitch themselves and on Lee.
So all of their stuff to you guys. And so our application process is pretty extensive on how we pre screen guests to be on this show.
If any of you ever applied before, I just want you to know that that’s why her application process is the way that it is.
I would love to have you on the show, and I’d love to have you apply Number three. Don’t worry about her.
The other people’s feelings some people just don’t necessarily resonate with your message. And being brutally honest in the content that you share on your show is okay.
And that’s who you are. And you need to do you. Lesson number four. The systems Air King that self explanatory.
Get systems down, don’t divert from them and follow them to the tea less Number five is. It’s never gonna be perfect,
and you might need to record from places that you didn’t expect to, and your audio might not be perfect.
Your show might not be perfect but getting it out there is better than never getting another cause you’re waiting for a perfection.
Number six is Some people just won’t like you. And that is totally okay. Number seven is your hardest work may go unnoticed.
Number eight is to trust your team. Number nine was to plan ahead and number 10 was Don’t be afraid to sell.
Okay, So on this show I spoke directly to those of you guys. They’re considering launching a podcast.
But again, these lessons can reply across the board to your business, to content you’re creating on social media and I hope you take them to heart.
I would love for you to not have to go through some of the hard lessons that I learned and not waste some of your time.
Like I have wasted my And in closing, I just want you to know not to be afraid. Tow,
Launch your show, but toe on Lee, launch a podcast. If you are totally ready to be committed to it.
You don’t want to be that podcast that launched and only recorded, like 20 episodes. Unless, of course,
that’s the design of the content you’re delivering in second The second part of closing, of course, is that if you would like to launch your business,
or if you’d like to launch a podcast in conjunction with Growing Your business, then cruise over to sweet Life co dot com and join me in sweet life Watch.
Let’s get your business and your podcast movie. Thank you so much for tuning into this show. I love hearing from you guys and really quick.
Before we leave, I want to give a shout out Thio. This week’s podcast review. This review is from Lisa Marie Pepe,
she said. One of the best podcast for women April is the real deal. Authentic, savvy, funny and inspiring.
And she offers a listener practical and easy things to implement with action steps, all of which are instrumental and being a successful entrepreneur.
Whether you’re just starting up or a been in business for several years, I guarantee the sweet life entrepreneur a podcast.
We’ll provide you with everything you need to succeed in life in business. Do yourself a favor and subscribe.
Now. Lisa Marie, thank you so much for being a listener to the show. I appreciate you so much,
and if you would like to get a shout out on the podcast cruise overto abou podcasts and leave us review.
Or you can also cruise over to my Facebook page. You can find me in April Beach on Facebook and leave this review on Facebook as well,
and for all of the show notes of everything we talked about in today’s show, including the podcast statistics in the data that I dropped in a ruling cool graphic that comes along with that data and cruise over to sweet life.
Podcast dot com forward slash 1 62 All right, I’ll talk to you guys next week.
That’s all folks!

Episode 161: How To Build A 6 Figure Coaching Business While Working 9-5 – with April Beach and Luisa Zhou

Luisa Zhou SweetLife Entrepreneur Podcast April Beach

This episode is for those in Phase 1 – 2 – 3 – 4 – 5 of the Lifestyle Entrepreneur Roadmap™ Not sure what Phase your business is in?

 

Who This Episode Great For:

  1. You’re working 9-5 and want to launch your own business and break free but you don’t know-how.
  2. You want your own thriving 6-figure coaching business.
  3. You plan to keep working until your new company takes off.

Show Highlights:

  • 3 simple steps to launch your new business while still working your 9-5
  • What you can offer and sell while still working your full-time job
  • How to grow your email list while you’re still working
  • How to serve clients while still working
  • How to get over the fear of charging higher fees in the very beginning

About the Guest:

Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches people how to leave their day job and start their own six-figure plus business working for themselves.

Luisa’s helped thousands of students, including health and business coaches, designers, copywriters, and consultants, to launch their own businesses that generate anywhere from 30K to 100K in less than a year.

Luisa’s advice has been featured in numerous online and print publications including Forbes, Inc, Entrepreneur, Success magazine, and more.

Take Action with Episode Bonuses:

Luisa Zhou’s Free Gift | Your 9-5 Escape Velocity Plan Ready to leave your 9-5? Download the free step-by-step business launch calendar Join the SweetLife Facebook Community

Resources Mentioned:

Louisa Zhou’s Website Louisa Zhou on Instagram Join SweetLife Launch™ – 90 Day Business Launch Mentorship

April Beach on Instagram The SweetLife Entrepreneur Podcast on YouTube

you’re listening to the sweet life entrepreneur podcast Simplified strategies to grow your service business and launch a life you love faster with business, mental and entrepreneur activator a probe Age. Hi there. And welcome back to the show. I’m April Beach lifestyle business development expert for women, and you are in the right place, especially if you’re ready to grow your business, continuing to grow your business and you want to leave your 9 to 5. Today’s show is about how to build a six figure coaching business while still working your 9 to 5.
And this is a perfect episode for those of you guys who are in phase one or phase two off my lifestyle Entrepreneur Road map. My lifestyle entrepreneur system. That is a five step process that takes you from the idea of having your business all the way through arriving company. That gives you a lifestyle freedom. And if you don’t know where you are in the Lifestyle entrepreneur road map, then cruise over to sweet life co dot com forward slash quiz. Or you can simply text the word Sweet life, which is one word to the number 31996 and you’ll be sent a short link where you could take a short self assessment.
And that’s gonna tell you exactly where you are right now in business development, and you’re going to get the complete map so you’ll see the whole entire overview of where you’re going and a list of what you should be working on right now. So again, this episode is for those of you guys who are in face one or in phase two of my lifestyle Entrepreneur Road map. This is also a great episode for those of you guys. They’re still working your 9 to 5, and you want to launch your own business.
You want to break free and you don’t really know how. And here’s what you can expect. At the end of listening to this episode, you’re gonna know three simple steps to launch your new business. While you’re still working your old job, you are gonna understand what you can offer and sell While you’re still working your full time job, you will know how to grow your email list while you’re still working your full time job. How to serve clients, which is tough, especially when you’re still working here full time job,
and you’re also gonna know how to get over your fear of charging high prices in the very beginning so that you can, in fact, realistically replace your full time job. But before we dive into today’s episode, I want to make sure that you have an opportunity to join Sweet Life Launch, especially if you’re looking for support and a step by step plan toe. Leave your 9 to 5 Sweet Life Launch is our signature business launch program for women Just like you. It’s a 90 day business launch program with coaching private mentor ship group Mentorship.
Plus, you get an extra month of support, so it’s actually a four month program that gives you the exact steps toe. Launch your six figure business and leave your 9 to 5. No more being lost or confused or not knowing how to start or what to do or what’s a good use of your time. Sweet life Launch is my signature program, and it only opens a couple times a year, and that program is opening here in the month of February. If you’re listening to this podcast live visit Sweet Life launch dot com For all the details in today’s listener,
shout out Goes to Jamie, Fight with Jamie Fight Nutrition Jamie, thank you so much for being crazy. Amazing faithful listener of this podcast for showing up to almost every single one of our Instagram lives for connecting with us. Commenting on our stuff in sharing this show faithfully, You guys check out Jamie Fight Jamie Fight Nutrition Jamie is also ah, private client of mine. She’s been in my private business mentorship program and in Sweet Life Launch and this woman is a go getter. This woman is one of the hardest workers I have ever met Mom of four daughters and she just released her first book.
So, Jamie, thanks for being an awesome listener. And if you would like a shout out on this show, just leave us a review on Apple or on our Facebook page, and I can’t wait to highlight your business as well. Okay, on today’s show, we have a really awesome guest. Louisa Joe is here, and I loved talking to her because everything we talk about, she followed this step to a T. Louisa Joe is the creator of the employees to entrepreneur system, which teaches people how to leave their do don’t day job and start their own six figure plus business working for themselves.
She’s helped thousands of students, including health and business coaches, designers, copywriters and consultants launch your own business that generate anywhere from 30,000 to $100,000 in less than a year. Her advice has been featured in numerous online and print publications, including Forbes, Entrepreneur, Success Magazine and More So. Welcome to the Sweet Life Entrepreneur Podcast Louisa, give yourself an intro here. Somebody knows who you are. Yeah, thank you so much for having me. So, guys Super brief intro About six plus years ago, I was in 95.
I was struggling Thio replace my income and build my own business. And through a series of mistakes and lessons which we’re gonna talk about today, I took my job skills at the time in digital advertising and use that to build a coaching business which broke six figures before I turned in my notice. After that, people start asking me, Hey, how’d you do it? And I I was thinking, you know what? It took me so long, so many mistakes. I’m gonna help you. And so that gradually transitioned to my current business,
which I’ve been in for going on 56 years now. And what I do is help people go from employee to entrepreneur. So awesome. Great. We’re gonna get dive through this system here today. Let me ask you a question. What did it feel like? Still being in your job? Like, what were some of those initial triggers? When you’re like, I have got to get out of here, let the heck am I gonna do because we are talking. I mean, in the grand scheme of time,
this is a short period of time. But in online business, this is a long time ago in a galaxy far, far away. 56 years ago, online business was just, you know, up in coming. And a lot of people in online business now have only been here for the last 24 months. So when we’re talking five or six years ago, how on earth did you come up with this idea? Because still very few people had this business model agreed back then, coaching I what I remember.
So before that I spent two or three years thinking, you know, I need to leave. I needed a have more control. I don’t want to be like in another 10 years like my v p s v p pushing like doing power points in the same old same old. Yeah, but like you said, drink time coaching was not really that comment of a thing. And so all I saw, the only examples were like, you know, do you affiliate stuff or, you know, learn to be a copywriter and make a few $100 a month.
And I was sitting there thinking, There’s no way that could replace my income. I’m gonna have to go,
I don’t know, moving with my parents or something on I. I wasn’t going to do that. And so I just remember researching so long.
Just Google searches. Whatever I could think of online business, you know, leave job, whatever. Until one day I started seeing coaching,
I can remember the first coach I saw. It was, I think was very gradual, like I didn’t hit me the first time I saw some Microsoft Excel coaches.
I saw some career coaches and I tried doing that a little bit myself and I got some clients through those which made me realize,
Oh, whoa, coaching is a thing. And then I saw one or two people who said, Hey,
I built a six figure multiple, six bigger coaching business. I thought, All right, I can do this to let me figure this out So it’s a very gradual process 11 and I want a diamond more to the emotional side of it,
because I think it’s so important. But let’s dig into the strategies first. So somebody’s in there 9 to 5 job,
you know, They’re thinking, Oh, my gosh, this is me. She’s speaking my language, but I don’t know how to exit out here.
You’re gonna walk us through those steps today. So Step one, you actually say, Start with the coaching itself.
Talk a little bit about that. Yes. So the key is with building a business while in your job,
you need a few things. You need something that is relatively higher value, so you don’t need to sell like 1000 products every month to replace your income.
You also need something that allows you to do it while working a full time job so it can’t take 80 hours a week on the side.
So what I did was I realized, OK, the coaching model fits beautifully into this because if you start out,
you sell something for 1000 1,502,000 or more, right? You. Let’s say you need to make $5000 a month,
or for me it was a little bit higher. Let’s say 10,000. Alright. At 2000 pop, five sales a month gets you to 10,000 month.
That’s doable. It ISS so really just taking. The number’s not building this big, huge thing, but just being really clear about what you’re offering and actually start with coaching people in a higher price,
usually to start out. Is that what you’re recommending? Yes, exactly and what this also does. It makes a massive difference because then when you are starting out,
you’re not relying on a beautiful website or how good your copyrighting remarketing is because no one starts out good at any of those.
All you’re doing is talking to people and sharing with them what you know and helping them so that they understand.
Oh, this person’s legit. They know what they’re talking about? I trust them enough to hire them,
right? And what I think is so cool about this is so most new entrepreneurs there sketched out about charging higher prices.
But the fact of the matter is, if you actually want to leave your 9 to 5 job, you need to create a valuable offer and you need to position yourself is valuable.
So the technical truth is by starting out with a really well priced coaching offer, you kind of don’t have anything to lose,
right? If somebody’s like, okay, I’m not paying youth two or $3000 you know, No big deal.
You, right now you want to get out of there, but you still have your job. It’s not like some other entrepreneurs were like,
Oh my gosh, I have to sell this program where we sea establish entrepreneurs like cutting their prices down if you’re still in your non.
If I Is it fair to say, start where you want to be exactly. I love that you said this because it’s such a flip toe.
How many people in John ob stink and how I thought to where I thought, You know, I need to be out.
I need to be out. But that’s the truth. I came to gradually realize. Oh, yeah.
If I don’t make a sale, it sucks. But I’m still gonna have food on the table. I move,
but I have a roof over my head. Right. So let’s make the sale with the perfect client.
That the price I want to sell it for. I think that’s so awesome. Okay, so and the second thing you talked about is leveraging groups.
So what does that look like when you’re new? A ce faras to coaching a consulting? Yes. So the beauty of starting with coaching people one on one is you know what?
You know, whatever that is. Health, relationship, career, whatever. Any industry, whatever you know,
however, what you don’t know is how other people will respond to the way you teach, right? So things that might seem super obvious to you.
You could have a client saying, Well, what can you slow down and talk me through it? So coaching a handful of clients one on one helps you develop your process for communicating what you know to them and helping them get the results.
And then after just I started seeing the systems and the parents after I would say about three clients, so it doesn’t take that many.
What you’re able to do is say, Okay, here’s my system and then transition into a group type model,
which were essentially, you still can do a lot of one on one coaching, but the biggest bottleneck for one on one.
Coaching us after you having to do like one call a week per client. You group those calls into one group call a week.
So you’re allowed. You’re able to take on more clients while spending about the same amount of time. And then,
instead of spending that called teaching the same material the time you can say, Hey, here’s this Google document I put up that I created through coaching my one on one clients,
right? I love that, and one of the things that we didn’t mention here, and I think that we need to hit on is you’re talking about building a business that somebody already has a skill in.
We have a lot of listeners that are trying to launch a business, and they’re also trying to launch a business in a new skill set.
Yeah, super hard. It’s definitely doable. Listen, ladies, you could do whatever the hell you want to do,
right? You can do anything you set your mind to. But what leases talking about and what you did is your first coaching business.
You launch by coaching other people with the skills you were doing at work. Yes, and I love that we’re talking about this because look,
even back then, I knew I wasn’t going to spend the rest of my life talking about adds it just did not appeal to me over what I thought about was at the time.
What’s my primary goal? It wasn’t necessarily that Build a business that I was gonna do forever. It was to build a business I enjoyed enough.
And that gave enough value for Mita be able to replace my income. And then you couldn’t say Okay,
What’s next? Exactly? Okay, that’s super cool. All right. And so in step number two,
we’re talking about scaling, right? So it’s creating this first course courses, air really popular. Not only are they popular,
so you have to identify that we’re kind of in this little bubble here, even though we think we’re in this huge world that saturated you guys.
When we’re talking about online business, we’re like, not even a drop in the bucket to what online business will be 5 10 years from hell.
And so people don’t really speak this language. Courses in membership sides and all those things are common to those of us that are in this space.
And for our listeners, they’re either very commoner. They’re becoming more common. But, you know, toe outside people that are not in the business online business,
space courses, air still like, Oh, wow, I can take an online course to learn how to do,
you know, Facebook ads. Or I can take an online course stiff, you know, learn how to meal plan on Sunday night or whatever in so courses are not saturated.
I say this to save courses are not saturate, and they’re an amazing way to skill your business. And so what you did is you created the course like what kind of course did you create And how did you roll that out when you were still working?
Yes. Okay. So something I’m gonna share both how I created it. And then like we were talking about earlier How I do not actually recommend that exact thing anymore.
So what I did was I took just like we talked about the stuff that I had put into documents from working with a handful of clients.
And I basically put it in your course. And it’s important to note I didn’t put up a fancy course website or anything like that.
I basically had some Google documents and PDS and put people into a Facebook group. And I knew that was gonna be great because I only charged a few $100 for it.
But also, I knew the value was gonna come from me showing up and basically like providing so much coaching and value,
just two people that they wouldn’t care. That wasn’t fancy pediatric or sight. And so I sold my first course that way.
Now, as we were talking about earlier, I hustled my butt off cause I didn’t know better. And I did an open and closed cart.
I said, Okay, I’m gonna start on the state after this day. You cannot buy it. And so I I just talked to so many people.
I you know, I made some sales, thankfully, but it was really stressful. So at this point,
what I recommend is a slightly different thing where you do the same, you know, systematize ation group coaching course material,
but do it in ongoing enrollment. So there’s no stress for all. I have to make this many sales by the state,
right and love that and and I’m I’m really glad you hit on that. Thank you so much because there are these open include,
like, I don’t recommend open and close launch courses for entrepreneurs that have, you know, kids and that you travel a lot.
There’s just really a lot of pressure and last year, doing like a big affiliate launch. And those were really for signature courses and not what you’re talking about here,
which are foundational courses. It’s really hard to fill a course if you’re a new entrepreneur. And so I’m glad that you should,
on the difference between just having it open for people to join as your business grows versus being like OK,
No, you’re out. And everybody is like putting all your eggs in one basket during one point in time.
Okay, so one of the things that I want you to hit on is your strategy for building your business to $1.1 million in sales in the 1st 11 months.
How exactly did you do that? Yeah. So basically, I did what we just talked about not recommending doing,
but again, there was a very specific situation, and I also again didn’t know better. So I worked with what I knew,
which was I’m good at connecting with people. When I do a live stream or a video, they connect with me Really?
Well, my content starting to gain traction. And so I did a massive course launch, and I went all in.
I don’t have kids, so yeah, putting that right out there like literally joining my launch. That’s all I did.
And I did a big program launch, and, you know, before I tested a few smaller launches,
so I knew my numbers. I knew how much to spend on cold traffic, my existing audience. If I was gonna have a Phillies,
I had all of those things mapped out. And so through one really big course launch, we ended up doing about $800,000 in sales.
That was the result of having like a first A $10,000 loans than $100,000 launch and then scaling it up.
And then those previous launches in that year. Plus, my coaching brought me to over 1.1 million. Yeah,
that’s so awesome. It’s so impressive. So for those people that are still listening to the 95 they’re like,
they’re in the 95 they’re listening to this, they’re like, OK, I don’t need to be at 1.1 million Know what Oh,
I need to do right now where I am Obviously Step one, We said, start actually coaching people.
You talk about creating this first package, and we talked about that and making sure that first packages is a higher price.
And then you talked about creating like a mini horse or a smaller course so people can get your information with you scaling your time.
So you’re not trading, you know, dollars for hours. Now what did they do? They’re still there,
and they’re like, OK, this process might take a little while. What’s the next step they do after that?
What’s coming next? Yes, so after that, it really is Look, you’ve got your product in place.
You know how What content to put out, To get people to talk to you. You know how to do sales and you’re starting to build some testimonials and social proof online.
So then the big focus is not on creating new products or figuring out some, like, distracting things like that.
It’s so how can I get in front of more people? And so there are a few different ways depending on where you are in your existing assets.
So for some of the people I’ve worked with over the years, they have a massive existing network. I didn’t.
But some people d’oh and so literally they can sell out their programs. I’m a very common example. Is career coaches right?
You’ve built up your career. Your network knows how good you are at it. You say I’m gonna be doing career coaching.
It could be relatively easier. Still not easy, but relatively to sell that out through that network. Another option for most people who don’t have the network is to start on social media right where you’re building up your own.
Let’s say Facebook community, instagram community, whatever that looks like and really connecting with people better than you can do through email or traditional formats so that your for me a connection faster.
You’re building a two way relationship, and you are really driving more sales. That personally made a big difference for me.
I was on Facebook. I wasn’t other Facebook groups. I created my own, and I was just talking to people in there all day,
whenever I had my lunch break before after work, just showing up and building that and then another source.
That makes a big difference, but it takes longer. Is organic traffic you to blogging that I don’t recommend?
You don’t necessarily need to be able to replace your income. Instead, What I teach and what I did as well is using hate traffic.
Now the key is not to spend a ton of money up front or anything. It’s on Lee. After you’ve gotten clients organic,
not gambling on social media or through your network. You know what sells and you have a feel for who your audience is and proven data for all of that.
You take all of that, you drive ads and you know you can do an e mail system funnel.
You can do a webinar, really? Just taking what you’ve realized people want and need to hear before they’re ready to hire you.
Putting it into that putting ads in that, testing each process in approaching it methodically with the data you’ve gathered to then be able to know.
Okay, everyone, dollar I spend, I make this much money and then you scale that I love it.
I love it. And I love you. Said that to paid ads. And again, a lot of entrepreneurs starting from scratch don’t necessarily have that ad budget.
But those guys that are still in your 9 to 5 have a little bit more, you know, inventive instead of your little started right.
And there is such a difference between, you know, paid ads, earned media and sweat equity. And although all of them are important to do in the big picture of your business,
the fastest way to grow your audience is through paid ads. And frankly, when you’re working 9 to 5 job,
you don’t have the extra time to put in all this. What equity to be sitting there doing, You know,
all these live streams, all day long and hanging out. You know, especially for those of our listeners are like,
Oh, shit. I have, like, five kids and I’m travelling commute two hours a day. How on earth am I gonna do this,
girls, By the way, we know you could do this. And that’s why Louise and I are here talking to you about this on the show.
We have got your back. Tell our listeners where they can find you. Had it connected to your energy is awesome.
I just love what you brought to the show today. Oh, thank you so much. So, yeah,
there are a few places Thio connect with me. The first is out through my website, right. So And I have ah,
special pdf for your listeners, which is a pdf on how to build your own online six bigger coaching business.
And that is at Louisa joe dot com slash gift. Now, let me spell my name really quickly because it’s not spelled out.
It sounds It’s l u I s a z, as in zebra, h o u dot com slash gift.
And then if you get that, pdf you’re gonna be added to my email list. You’re gonna learn about my programs.
You’re gonna get lots of amazing content from me. So that’s how well, the best way to stay in touch.
I’m also on Instagram. I’m loving instagram right now. And on my count is Luisa Dodge. Oh,
so same thing, just a dot in the middle. But those are the really two best ways to connect with me right now.
I love it, and then we should do fun. Instagram live for this show. If you guys are listening to this this week,
tune in and it will promote this up on instagram for you guys to All right. Thank you so much for being there.
And we’ll make sure all of those links are in our show Notes. Thank you. Thanks for listening to this episode of The Sweet Life Entrepreneur podcast.
I’m a pro beach. I’m so glad that you were here. This is episode number 1 61 So everything we talked about and all the links can be found by visiting suite life podcast dot com forward slash 161 I’ll talk to you next
That’s all folks!

Episode 160: How to Choose Your New Business Idea – with Kat McLead

Kat McLead SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Highlights:
  1. Kat’s four steps to coming up with your business idea.
  2. Kat’s take on purpose vs. profit.
  3. Why you should focus on the skills you already have rather than trying to start a business that requires you to learn a new one.
Why This Episode Is Awesome:
Kat Mclead is the creator of the Stay at Home Mom Entrepreneur: the proven framework for creating a highly profitable business that you love while working 2 hours a day.
She started her first multiple 6-figure business 20 years ago and hasn’t slowed down since — not even after having her son. A fun fact: That business’s profits meant that she had way more money than her husband when they first got married, and was able to pay the entire $450,000 down payment on their home. Not that he minded!
So, if you’re thinking about starting a business or you’ve already launched one, but it’s not doing as well as you’d like, you don’t want to miss this episode!
How to Take Action:
    1. Take a screenshot of this episode in your favorite podcast app, post it to Instagram, tag me (@sweetlife_entrepreneur), and let me know your favorite part!
    2. Join Kat McLead’s Facebook Group | Pinpoint Your High Profit High Purpose Business for Mompreneurs
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Kat McLead’s Website

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

The SweetLife Entrepreneur Podcast | Episode #06: Create & Dominate Your Block Calendar

The SweetLife Entrepreneur Podcast | Episode #97: Don’t Use Block Calendar Strategy? It Might Be Costing You Money

The SweetLife Entrepreneur Podcast | Episode #15: If You Can’t See It, You Can’t Be It: How to Write Your Own Story

The SweetLife Entrepreneur Podcast | Episode #65: Doing Things That Don’t Scale – with John Lee Dumas

Episode 159: How to Become An Influencer In Your Industry – Part 2 – with Kathy Haan

Kathy Haan SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join us for Speakers Summit Virtual Mastermind!

Episode Highlights:
  1. The last five strategies to get influencer marketing.
  2. Kathy’s hacks for getting branding photography for FREE!
  3. The secret media weapon the major influencers know about that you can utilize as well.
Why This Episode Is Awesome:

If you haven’t listened to Part 1 of my interview with Kathy Haan, you’ll want to make sure you do that before listening to this episode.

Kathy Haan is a business coach, travel blogger, influencer, podcaster, and travel agency owner. You can find her work featured in places like Forbes, USA Today, Cosmopolitan, and Thrive Global. When she’s not at home in Iowa with her husband, three children, and two enormous Great Pyrenees dogs, you can usually find her traveling the world, creating content, and storytelling on stages.

Take a listen to this final part with Kathy to understand why she says, “The best way to gain authority is to borrow it from someone else,” and how you can become an influencer in your industry!

How to Take Action:
    1. Join us for Speakers Summit Virtual Mastermind!
    2. Connect with Kathy Haan (@kathyhaan) and myself (@sweetlife_entrepreneur) on Instagram
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Kathy Haan’s Website

Kathy Haan’s Blog

Kathy Haan on Facebook

Kathy Haan on LinkedIn

Kathy Haan’s Media Page

The SweetLife Entrepreneur Podcast | Episode #158: How to Become An Influencer In Your Industry – Part 1 – with Kathy Haan

The SweetLife Entrepreneur Podcast | Episode #037: Building A Profitable Creative Business – With Jeff Goins

Jeff Goins’ Book: Real Artists Don’t Starve

Help A Reporter Out (HARO)

One Model Place

FaceApp

Episode 158: How to Become An Influencer In Your Industry – Part 1 – with Kathy Haan

Kathy Haan SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join us for Speakers Summit Virtual Mastermind!

Episode Highlights:
  1. What influencer marketing is.
  2. Why you need influencer marketing.
  3. The first three strategies to get influencer marketing.
Why This Episode Is Awesome:

This is not an episode about how to have a million followers. If you care more about the numbers than the results you deliver and the relationships you build, you will fail.

However, if you want to learn from a true international influencer whose story and work has changed lives and if you want to develop your influencer marketing plan for the right reasons, this is the episode for you.

Kathy Haan is a business coach, travel blogger, influencer, podcaster, and travel agency owner. You can find her work featured in places like Forbes, USA Today, Cosmopolitan, and Thrive Global. When she’s not at home in Iowa with her husband, three children, and two enormous Great Pyrenees dogs, you can usually find her traveling the world, creating content, and storytelling on stages.

Kathy had so many amazing insights and tips that we’ve decided to split this episode into two parts. So, make you don’t miss part two.

How to Take Action:
    1. Join us for Speakers Summit Virtual Mastermind!
    2. Connect with Kathy Haan (@kathyhaan) and myself (@sweetlife_entrepreneur) on Instagram
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Kathy Haan’s Website

Kathy Haan on Facebook

Kathy Hann on LinkedIn

The SweetLife Entrepreneur Podcast | Episode #156: How To Create Your 2020 Strategic Plan: A Guide For Lifestyle Entrepreneurs – with April Beach

The SweetLife Entrepreneur Podcast | Episode #146: How to Become A Speaker and Use Stages To Grow Your Business – with Pete Vargas

Hal Elrod’s Website

Hal Elrod on Instagram

Hal Elrod’s Podcast | Achieve Your Goals with Hal Elrod

Hal Elrod’s Book | The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)

TikTok

Episode 156: How To Create Your 2020 Strategic Plan: A Guide For Lifestyle Entrepreneurs – with April Beach

SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join Commitment Week 2o20

Episode Highlights:
  1. What a strategic plan is and why you need one for your business.
  2. The three steps to identifying your strategic plan.
  3. The five core areas you should focus on when creating your strategic plan.
Why This Episode Is Awesome:

You’ve been dreaming big and know that the next decade will define your life, you just may not know exactly how yet.

Now is the time to claim your leadership, influence, and role in your own future – and that starts with your business.

Based on what we’ve seen the past few years and what the trends and research tells us about the next decade, there are five core areas you should be focusing on when planning for 2020 and beyond.

This podcast episode will help you lay out your strategic plan to kick start your best decade ever.

How to Take Action:
    1. Join Commitment Week 2o20
    2. Take the Lifestyle Entrepreneur Roadmap Quiz to find out where you’re at in your business so you know what to focus on in 2020!
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Mel Robbins

April Beach on Instagram

Episode 155: Clear Space To Make Big Moves In 2020: Detox and Declutter Your Business – with April Beach

SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Take the Lifestyle Entrepreneur Roadmap Quiz to find out where you’re at in your business so you know what to focus on in 2020!

Join Commitment Week 2o20

Episode Highlights:
  1. Software recommendations that will help clean things up in your business.
  2. Routines that will help you get in the flow of a clean mind and business and remove distractions.
  3. Different ways this podcast and the SweetLife Entrepreneur community can help you move into 2020 in an intentional way.
Why This Episode Is Awesome:

As a mom who owns two companies and has three boys, the reality is that sometimes my life gets a little messy.

Unfortunately, this carries over into my businesses and I just can’t do great work or produce very well when things are cluttered and disorganized.

I know you’re planning big things for 2020 so, if you’re anything like me, let’s help declutter your business so you can focus on the things that will bring you those big results.

Whether you’ve just gotten your first idea for a business or you’ve been in business for years, this episode is going to help you sort through the mess in your mind, clean-up your business, and start this next decade off on the right foot so it can change the course of the rest of your life.

How to Take Action:
    1. Take the Lifestyle Entrepreneur Roadmap Quiz to find out where you’re at in your business so you know what to focus on in 2020.
    2. Join us for Commitment Week 2020.
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

JOIN COMMITMENT WEEK 2020

Links Mentioned:

SaneBox

Unroll.Me

13 Outlook Productivity & Organization Tips

3 Differences Between Goals and Intentions

Marie Forleo

Kookslams on Instagram

April Beach on Instagram

Episode 154: Lifestyle Entrepreneurship: How To Manage Business, Marriage, Parenting, and Self Care As An Entrepreneur Couple – with April and Aaron Beach

SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Check out Burn the Picket Fence™: Behind-the-scenes of a lifestyle entrepreneur family

Episode Highlights:
  1. How entrepreneurship has affected our marriage, intimacy, and communication.
  2. How we teach our boys to brand themselves and chase their dreams.
  3. The family meeting and mastermind schedule we use to take control.
Why This Episode Is Awesome:
I often get asked how we manage such a chaotic life with business and kids. The truth is, it’s not glamorous. Aaron and I struggled a lot in the beginning.
When you’re growing multiple businesses with three boys and facing the reality of living with medical needs, marriage challenges, lifestyle changes and the desire to control your future… it’s never easy, but that’s okay because what you’re fighting for is worth it.
If you’re concerned about how entrepreneurship is affecting your kids, you feel like your marriage is struggling, or you want to hear family systems you can use in your life, this is the episode for you.
You love hard. You work hard. And you want to do great things. And you shall.
How to Take Action:
    1. Check out Burn the Picket Fence™: Behind-the-scenes of a lifestyle entrepreneur family.
    2. Take a screenshot of this episode in your favorite app, tag me on Instagram (@sweetlife_entrepreneur), and let me know what part you resonated with the most.
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Burn the Picket Fence™

April Beach on YouTube

April Beach on Instagram

Episode 153: 3 Simple Ways To Manage December and Prepare Your Life And Business For 2020 Success – with Joy Wilder

Joy Wilder SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Grab your FREE copy of Joy Wilder’s Top 11 Apps That Will Change Your Life!

Episode Highlights:
  1. How to set a vision and boundaries for the month of December.
  2. How to outsource and delegate specifically in the month of December.
  3. How to micro-plan your last two weeks of December.
Why This Episode Is Awesome:

December is a chaotic time of year for most people even if they’re not running their own business like you are. If you’re feeling especially overwhelmed you can’t miss this episode with Joy Wilder.

Joy is the founder of the Brilliant Life™ Business and Micro-Planning™ Systems where she helps women design insanely successful businesses around a life they love without sacrificing their family or themselves.

Joy’s a certified business coach and specializes in Micro-Planning™, helping others turn their passion into profit and optimizing existing businesses’ profitability. She’s the mom of four children under the age of eight, owner of three small businesses, and former Location Pastor.

She has a passion for coaching others to live their Brilliant Life™ while impacting their communities for good.

When not raising her businesses and babies, Joy loves date nights with her husband, is a spinning junkie and a Settlers groupie.

How to Take Action:
  1. Grab your FREE copy of Joy Wilder’s Top 11 Apps That Will Change Your Life!
  2. Take a screenshot of the episode, tag @joywilder2 and @sweetlife_entrepreneur, and put in your post what you’re going to do to rest this December.
  3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Joy Wilder’s Website

Joy Wilder’s Podcast | The Brilliant Life Show

The Brilliant Life Show | Episode 033: Lifestyle Entrepreneur Roadmap™ with Burn the Picket Fence’s April Beach

Joy Wilder on Instagram

TaskRabbit

Upwork

Cardstore

Michael Hyatt

April Beach on Instagram

SweetLife Entrepreneurs Community on Facebook

SweetLife Entrepreneurs Behind the Scenes on YouTube

Episode 152: How To Plan Your 2020 Signature Offer – with April Beach

SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

FREE LIVE WORKSHOP: How to Plan Your 2020 Lifestyle Business Calendar to Live Your Best Year Yet

Episode Highlights:
  1. The importance of figuring out your zone of genius.
  2. Why you need to determine exactly how much money you want to make off your signature offer in 2020.
  3. What you need to keep in mind when outlining and creating your signature offer.
Why This Episode Is Awesome:

Do you know exactly what you’ll be selling next year and exactly how you’ll reach all your financial goals? No? Then you don’t want to miss this episode!

Every entrepreneur needs a signature offer and, if you don’t have one yet, now is the time to finally change that.

Nailing your signature offer can help you create a 2020 business plan that will finally allow you to have your dream freedom lifestyle.

So, take a listen to learn about the three steps of planning your signature offer.

How to Take Action:
    1. FREE LIVE WORKSHOP: How to Plan Your 2020 Lifestyle Business Calendar to Live Your Best Year Yet
    2. Go through the three steps mentioned in this episode to create your signature offer.
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

SweetLife Entrepreneur Podcast | Episode 151: How To Plan Your 2020 Lifestyle Business Calendar, To Live Your Best Year Yet – with April Beach

Your Signature Offer Masterclass Waitlist

April Beach on Instagram

Episode 151: How To Plan Your 2020 Lifestyle Business Calendar, To Live Your Best Year Yet – with April Beach

SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

FREE LIVE WORKSHOP: How to Plan Your 2020 Lifestyle Business Calendar to Live Your Best Year Yet

Episode Highlights:
  1. The five steps to plan your entire 2020 lifestyle business calendar.
  2. Behind-the-scenes examples of how we’ve personally done this as a family for the past five years.
  3. Details of the FREE bonus you get for being a member of my community.
Why This Episode Is Awesome:

This is a time of year where we’re spending a lot of time focusing on giving gifts to those around us, but I want you to use this episode as a time to focus on giving yourself a gift that will last you all throughout next year.

Taking the five steps mentioned in this episode will help you have a business that will finally allow you to have the freedom lifestyle you’ve always wanted.

How to Take Action:
    1. FREE LIVE WORKSHOP: How to Plan Your 2020 Lifestyle Business Calendar to Live Your Best Year Yet
    2. Begin working your way through the five steps mentioned in this episode to create your 2020 lifestyle business calendar.
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Speakers Summit Mastermind

Taki Moore

April Beach on Instagram

Episode 150: The Rise of 40 Something Women Entrepreneurs – 5 Steps To Launch Your Business and Why Midlife Is The Best Time To Do It – with April Beach

SweetLife Entrepreuner Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join Our Free Community

Episode Highlights:
  1. The five steps to launch your business midlife.
  2. A breakdown of the numbers for midlife entrepreneurship.
  3. How you can become a much-needed midlife influencer.
Why This Episode Is Awesome:

It was a bittersweet moment in the Beach household recently when my oldest son signed his letter of intent to play lacrosse at his future university. It helped me realize that not only does this signify a major personal life transition, but it also signifies a pretty big professional transition as well.

My business has evolved as my children have grown. Each stage of their lives has been reflected in how I structured my business and now the time’s come for me to think about the next evolution.

The great news is, once you’re over forty, it only becomes easier to start and have a successful business.

Take a listen to this week’s episode to found out the statistics that back that statement up and why the world needs you to stop being intimidated by the idea of starting a business midlife.

How to Take Action:
    1. Join our free community
    2. Learn about my business launch program
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

April Beach on Instagram

40+ Entrepreneur | The True Potential Podcast

How Old Are Successful Tech Entrepreneurs?

Four Secrets To Success As A Midlife Entrepreneur

Beth Rees Jones (@midlifemomsadventureclub) on Instagram

Susan Goodkind Wideman (@ goodkindoflife) on Instagram

Stefanie Pollard (@wearemidlife) on Instagram

Angelique Miles (@angeliquemiles) on Instagram

Shauna (@chicover50) on Instagram

Lisa Congdon (@lisacongdon) on Instagram

Episode 147: How to Become A Podcast Guest And Land (Almost) Any Show You Want To Grow Your Business – with April Beach [Episode 147]

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join Advance Your Reach Nov 4-10, 2019 only! 

Learn About Our Speakers Summit Mastermind Retreat – FREE when you join AYR with Pete through our link above.

Episode Highlights:
  1. The 3 steps to land your podcast guest dream spots
  2. The secrets to what podcast host are REALLY looking for
  3. Exactly what to say when you pitch a host
Why This Episode Is Awesome:

Speaking is the most powerful way to grow your business. In fact, every time you get on a stage.. be it a podcast or a local venue… your business will grow.

Last week, my friend Pete Vargas was on the show and we broke down the exact steps to outline your signature talk. This week I’m giving you the exact steps to land almost any podcast guest spot you want.

In this episode, I guide you through 3 simple steps to land any podcast, but of course, we go deeper so you really (really) know what you’re doing.

I also reveal the secrets to what podcast hosts are looking for when they accept guests, and I get very transparent about what not to do when pitching yourself for a show.

If you’ve been in business for years, or you haven’t launched your business yet, podcast guesting is a powerful way to get started.

How to Take Action:

    1. Join Advance Your Reach Through This Link
    2. Then you’ll get our $12K Speakers Summit FREE 

Linked Mentioned:

Podcast #146 with Pete Vargas 

Speakers Summit Mastermind Retreat Boulder, CO.

Episode 146: How to Become A Speaker and Use Stages To Grow Your Business – with Pete Vargas

Pete Vargas SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Sign-up for Pete Vargas’ FREE Why Stages Workshop + Nail Your Signature Talk with His Perfect Story Braid Outline.

Episode Highlights:
  1. Pete’s four tips for overcoming your fear of speaking on stages.
  2. Pete’s four-part framework for using stages to grow your business.
  3. The power of sharing your message in relation to your overall purpose with your business and life.
Why This Episode Is Awesome:

According to our guest this week, speaking is 20x more powerful for growing your business than online marketing.

So, if you’ve ever imagined yourself standing on stage speaking to a room full of people, but you have no idea how to make that happen, this episode is for you.

Pete Vargas teaches people how to grow their business and spread their message through stages. In 2003, his life was deeply impacted by one man who was speaking on-stage and he’s been dedicating his life to the power of stages ever since.

Pete and his team have booked over 47,000 stages worldwide and generated tens of millions of dollars in revenue through those stages. In 2016, Pete founded Advance Your Reach; a company with a mission to impact one billion lives through one million stages across seven spheres of influence.

Pete believes your signature talk is the most powerful marketing tool you have and that stages are the fastest way to grow your business.

I’ve personally utilized Pete’s strategies to grow my own business through speaking and I’m thrilled to have him on the show to share his wisdom with you as well.

How to Take Action:
    1. Sign-up for Pete Vargas’ FREE Signature Talk Workshop
    2. Reach out to me on Instagram (@sweetlife_entrepreneur) and let me know what your signature talk would be about.
    3. Join me in my business mentorship and mastermind, SweetLife Launch. — CLOSES OCTOBER 30, 2019 until 2020

Links Mentioned:

Pete Vargas’ Website

How to Brand Your Business Part 2: How To Create Your Own Brand Strategy – with Elizabeth McFadden #144

Elizabeth McFadden SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download: Branding Strategy Template

Episode Highlights:
  1. A breakdown of the components of a brand strategy.
  2. The exact steps to take yourself through the branding template and process.
  3. How to know when to be clear and when to be clever with your messaging and branding.
Why This Episode Is Awesome:

Before you can move on to fun, visual parts of your branding, you need to really learn your market and your people.

That’s why we’re continuing our three-part branding conversation with Elizabeth McFadden.

Not only has Elizabeth been such an important asset to the development and growth of my own businesses, but she’s single-handedly responsible for the messaging behind the entire new industry of baby planning and parent coaching that I helped create back in the mid-2000’s.

In last week’s episode, Elizabeth taught us all about what branding is and who it’s for. This week, she’s teaching us the next section of the fundamentals of how to develop your brand so that you can make money, become known, and attract the perfect clients to your business like a magnet.

How to Take Action:
    1. Download: Branding Strategy Template
    2. Follow Novella Brandhouse on Instagram, @novellabrandhouse
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Novella Brandhouse

The SweetLife Entrepreneur Podcast | Episode #134: Increase 1-1 Clients With This 5 Step Discovery Call Formula

Demographics Now

Episode 143: How to Brand Your Business Part 1: What Is Branding And Who Needs A Brand? – with Elizabeth McFadden

Elizabeth McFadden SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download: Branding Strategy Template

Episode Highlights:
  1. How Elizabeth grew her company from a home-based, online business to where it is today with a team based out of Kansas City while raising three young boys.
  2. A breakdown of the different components of a brand.
  3. The fundamentals of big business branding for smaller entrepreneurs.
Why This Episode Is Awesome:

Branding is so much more than just having a cute logo.

Our guest for the next three episodes taught me everything I know about branding.

With over twenty years of experience, Elizabeth McFadden has successfully positioned small-to-mid-sized businesses in the marketplace by developing brand strategies, engaging copy, and executing marketing and media plans.

Elizabeth’s current role at Novella Brand House involves leading the entire branding process and the marketing strategy side of what they do and overseeing their day-to-day operations.

Elizabeth is also the mom of three boys, like me, and we’ve even taken our families on hikes together here in the mountains of Colorado. See throwback pics below.

How to Take Action:
    1. Download: Branding Strategy Template
    2. Follow Novella Brandhouse on Instagram, @novellabrandhouse
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Novella Brandhouse

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

The SweetLife Entrepreneur Podcast | Episode #118: Community Is The New Currency – with Jennifer Kroiss

SweetLife Launch

Throwback of me, Liz and our boys. Cc. 2007

Episode 140: Tech Made Easy for Online Entrepreneurs: Website Choices and Simplifying The Software You Actually Need

SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Highlights:
  1. The things you need to know before choosing a website platform.
  2. Why you need to have an email marketing manager.
  3. The importance of graphic design software and stock photos.
Why This Episode Is Awesome:

Sometimes the things that slow entrepreneurs down are the easy and obvious things.

The purpose of this episode, and the next one, is two answer specific questions to help you get over your fear of technology and help you make really clear decisions on how to move forward with technology.

This episode is for those of you who’re in the process of launching your business. But, what if you’re past that point and you’re focusing on scaling your business? Don’t worry. I’ve got you covered in next week’s episode!

How to Take Action:
    1. Review the items below and follow the advice given in this episode to decide which options you’ll choose.
    2. HAVE MORE QUESTIONS? Join my Free Business Launch Coaching Session! 1st Thursday of each month. CLICK HERE TO REGISTER.
    3. Join me in my business mentorship and mastermind, The Committed.

April’s Favorite Tech to Launch Resources

Website Platform:
Kajabi – 28 Day Free Trial

Email Marketing Manager:
ConvertKit – Free Trial

Easy Design:
www.canva.com

Stock Photos:
www.unsplash.com

Other Options:
www.wordpress.org
www.clickfunnels.com
www.squarespace.com

Our go-to WordPress Designer and Developer is
www.bluerth.com (Tell Katie I sent you)

*Note I do not recommend Wix at this time

Other Links Mentioned:

Take the SweetLife Assessment

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

The SweetLife Entrepreneur Podcast | Episode #20: 4 Things To Know Before Building Your Website

Thinkific

Teachable

Ontraport

Infusionsoft (now Keap)

Pexels

Episode 139: The 7 Step Exit Plan To Leave Your 9-5 – with Christine McAlister

139 Christine McAlister SweetLife Entrepreneur Podcast April Beach

 

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Episode Tools:

Get your FREE chapter of Christine McAlister’s Book, The Income Replacement Formula!

Episode Highlights:
  1. A breakdown of Christine’s 7 Step Exit Strategy.
  2. Why you need to train your brain to think like an entrepreneur.
  3. Christine’s three “P”’s for designing work you love.
Why This Episode Is Awesome:

I’ve never worked for anyone else a day in my life. I have no idea what it’s actually like to work a nine-to-five job.

However, I know that’s not likely to be the case for you. So, if you’re feeling stuck in your nine-to-five and you’re looking for a way out, I’ve brought you the perfect guest this week to help start creating your escape plan.

Christine McAlister is a business coach, the founder of Life with Passion, and the bestselling author of The Income Replacement Formula.

Christine helps high achievers all over the world replace their incomes, and then some, and quit their nine-to-five jobs.

Take a listen to this episode to find out the seven steps you need to take in order to leave the corporate world behind!

How to Take Action:
    1. Get your FREE chapter of Christine McAlister’s Book, The Income Replacement Formula!
    2. Download my Ultimate Guide to Choosing the Online Business Model That’s Right for You
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Christine McAlister on Instagram

Christine McAlister’s Facebook Group | The Passionate and Profitable Entrepreneur Society

Christine McAlister’s Book | The Income Replacement Formula: 7 Simple Steps to Doing What You Love & Making 6 Figures From Anywhere

The SweetLife Entrepreneur Podcast | Episode #00: Lifestyle Entrepreneur Manifesto

The SweetLife Entrepreneur Podcast | Episode #135: Homeschooling and Unschooling for Lifestyle Freedom + Raising Tomorrow’s Entrepreneurs – with Otakara Klettke

Dan Miller’s Book | 48 Days to the Work You Love: Preparing for the New Normal

Gay Hendricks’ Book | The Big Leap

The Meyers & Briggs Foundation

Episode 138: How to Reset & Refocus Your Business for the Next 90 Days

SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join the Reset & Refocus Challenge to get your FREE action planner!

Episode Highlights:
  1. Why it’s so important to Reset & Refocus right now.
  2. The five core areas to Reset & Refocus in order to maximize the next 90 days.
  3. The free tools I have available to you so that you can Reset & Refocus.
Why This Episode Is Awesome:

You’ve spent the last few months traveling or transporting your kids to all their summer events and you’re needing to back into your business flow now that they’re back in school, but how? Over the past several years, I’ve developed a way to do exactly that.

Last week was my annual Reset and Refocus Challenge that I do every August with my community. This is honestly something that I have to do every single year in order to make sure I make the most out of the next 90 days.

In this episode, I’ll be explaining the five core areas we covered in the challenge this year so you can do one of your own.

How to Take Action:
    1. Join the Reset & Refocus Challenge and download the FREE action planner.
    2. Watch the video for each core area of the challenge as they get delivered to your inbox over the next five days.
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

The SweetLife Entrepreneur Podcast | Episode 125: What You Absolutely Must Know About Facebook And Instagram Marketing Right Now – Part 1 – Sarah Tomes

The SweetLife Entrepreneur Podcast | Episode 126: What You Absolutely Must Know About Facebook And Instagram Marketing Right Now – Part 2 – Sarah Tomes

The SweetLife Entrepreneur Podcast | Episode 130: Instagram Marketing: How To Set Up Your Profile and Use Hashtags – with Jenn Herman

The SweetLife Entrepreneur Podcast | Episode 131: Instagram Marketing: Creating The Right Content To Grow Your Followers and Build Your Business – with Jenn Herman

The SweetLife Entrepreneur Podcast | Episode 132: Break The Fake: How To Be Authentic and Transparent On Social Media To Grow Your Business – with Brian Fanzo

The SweetLife Entrepreneur Podcast | Episode 133: The Power Of Superfans: How to Create A Community Of Superfans Who Love And Follow You Forever – with Pat Flynn

April Beach on Instagram

Episode 132: Break The Fake: How To Be Authentic and Transparent On Social Media To Grow Your Business – with Brian Fanzo

Brian Fanzo SweetLife Entrepreneur April Beach

 

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Episode Highlights:
  1. Breaking the cycle of being fake on social media.
  2. Facing your fears of being transparent.
  3. How to find the balance of sharing personal things on your business accounts.
Why This Episode Is Awesome:

We know fake when we see it. We’ve all come across those Instagram accounts that immediately scream, “Fake!”

Brian Fanzo is a millennial keynote speaker and podcaster who helps global brands and events leverage emerging technology, digital marketing, and social media to connect with digital natives.

I first approached Brian a year ago about being on the podcast because he is really powerful at inspiring others to be authentic and share what actually needs to be shared in order to grow your business and allow people to have access to your life on social media.

If you’ve been struggling to create content and you don’t why or you’ve had difficulty connecting with your audience or if you feel the need to make things seem better than they really are, this is the episode for you.

How to Take Action:
  1. Brainstorm how you can provide your social media followers with access to new areas of your life and business and begin to implement some of those ideas.
  2. Remove the people who aren’t a positive influence from your social media feeds.
  3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Brian Fanzo’s Website

Brian Fanzo on Instagram

Take 2 Couple on YouTube

Take 2 Couple on Instagram

Burn The Picket Fence™

The SweetLife Entrepreneur Podcast | Episode #84: Inside The Life Of An Entrepreneur’s Kid – Interviewing My Son Tim Beach

Social Media Day Denver

Episode 127: 4 Step Process for Messenger Marketing – with Chrys Tan

Chrys Tan SweetLife Entrepreneur Podcast April Beach

 

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Episode Tools:

Test Out Chrys Tan’s Messenger Bot

Episode Highlights:
  1. Four simple steps to utilizing a Facebook Messenger bot in your business.
  2. Why Facebook Messenger bots shouldn’t be the only marketing tool you use.
  3. Chrys’ tips for how you should be using a Facebook Messenger bot depending on whether you’re new in business or a little more established.
Why This Episode Is Awesome:

This week we’re continuing our Facebook ad strategy training by diving into Facebook Messenger bots.

Facebook Messenger bots are perfect if you’re intentionally trying to grow your list with authentic relationships.

Chrys Tan is the host of the Hack Your Online Business podcast and the founder of Chrys Media; a messenger marketing agency for online businesses.

Chrys has been featured in places like Buffer and Our Social Times and has spoken at events and conferences around the world.

If you’ve never used bot before or if you’ve been using one and you’re pretty sure you’re not using it to it’s fullest potential or as strategically as you could be, this is one episode you don’t want to miss.

How to Take Action:
    1. Test Out Chrys Tan’s Messenger Bot
    2. Test Out My Messenger Bot
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Chrys Tan’s Website

Chrys Tan’s Podcast | Hack Your Online Business

Chrys Tan on Facebook

Chrys Tan on Instagram

Mailchimp

ManyChat

April Beach on Instagram

SweetLife Entrepreneurs Facebook Community

Episode 126: What You Absolutely Must Know About Facebook And Instagram Marketing Right Now – Part 2 – Sarah Tomes

Sarah Tomes SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join Sarah and me in the free SweetLife Entrepreneurs Community

Episode Highlights:
  1. An explanation of exactly what the heck is going on with automated funnels.
  2. Why you need to connect with the right people instead of trying to appeal to the masses.
  3. The importance of video and how to utilize it across Facebook and Instagram.
Why This Episode Is Awesome:

Is the automated funnel dead?!

Facebook and Instagram marketing expert, Sarah Tomes, is back on the show for the second half of a two-part series and she’s going to answer this question for us.

This is an episode you don’t want to miss if you want to know what you can do to continue to grow your list with ideal people for your business; even if you don’t have an established business or audience yet.

How to Take Action:
    1. Join Sarah and me in the free SweetLife Entrepreneurs Community
    2. Post an Instagram story and tag me (@sweetlife_entrepreneur) and Sarah (@sarah_beth_tomes)
    3. Join the waitlist for my business mentorship and mastermind, The Committed.

Links Mentioned:

The SweetLife Entrepreneur Podcast | Episode #57: How to Increase Organic Reach Through Facebook – with Sarah Tomes

The SweetLife Entrepreneur Podcast | Episode #60: Overcome Video Fears & Master Facebook LIVE – with Sarah Tomes

The SweetLife Entrepreneur Podcast | Episode 125: What You Absolutely Must Know About Facebook And Instagram Marketing Right Now – Part 1 – Sarah Tomes

Bethenny Frankel on Instagram

Facebook Newsroom

Brene Brown

Brian Fanzo

Taki Moore

Episode 122: How To Choose An Online Business Model That’s Right For You

122 SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download: The Ultimate Guide to Choosing the Online Business Model That’s Right for You

Episode Highlights:
  1. An explanation of six different business models that are conducive to a lifestyle entrepreneur business.
  2. The pros and cons of each business model.
  3. Where you can go to learn about four more business models I didn’t have time to cover in this episode.
Why This Episode Is Awesome:

This week I’m bringing you the second part of my 4-part business training series this month.

In episode 121, I explained what a lifestyle entrepreneur is and provided five steps for how to become one.

This week, we’re going to dive into some of the more popular business models you can use in your lifestyle entrepreneur business.

Choosing the right business model is incredibly important if you want a business that allows you to live your dream lifestyle.

How to Take Action:
    1. Download: The Ultimate Guide to Choosing the Online Business Model That’s Right for You.
    2. Subscribe to the podcast to make sure you don’t miss the business model deep dives coming in the next two episodes.
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Napoleon Hill’s Book | Think and Grow Rich

Burn the Picket Fence – Behind the Scenes of a Lifestyle Entrepreneur Family

Episode 121: What Is A Lifestyle Entrepreneur? 5 Steps To Become One

SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download The Ultimate Guide To The Online Business Model That’s Right For You

Episode Highlights:
  1. An explanation of what a lifestyle entrepreneur is and three signs that you’re one.
  2. The first five steps you should take to build a lifestyle entrepreneur business.
    1. Define your life.
    2. Define your zone of genius.
    3. Define your passion.
    4. Define your business model.
    5. Calculate your profit plan.
  3. A quick breakdown of the various business models you can choose from.
Why This Episode Is Awesome:

Summer’s fast approaching and that means it’s time for adventure in the Beach household.

If you’re anything like me, the appeal of being an entrepreneur is being able to travel, have adventures, and spend time with your family.

The only way you’re going to have the freedom to live your ideal lifestyle is if you design your business in a way that supports that lifestyle.

That’s why I’m bringing you the first part in a four-part business training series during the entire month of Month. So, take a listen to this episode and don’t forget to subscribe or come back next week for part two!

How to Take Action:
    1. Download The Ultimate Guide To The Online Business Model That’s Right For You
    2. Sign-up for my free Zone of Genius Workshop
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

April Beach on Instagram

Boulder Startup Week

The Lifestyle Builders Podcast | Episode #65: Going Against the Status Quo in Lifestyle Entrepreneurship w/ April & Aaron Beach

Tom & Ariana Sylvester’s Book | Lifestyle Builders: Build Your Business, Quit Your Job, and Live Your Ideal Lifestyle

Wikipedia Entry for “Lifestyle Business”

Business Dictionary’s Definition for “Lifestyle Entrepreneur”

Episode 119: 3 Unknown Relationships That Will Grow Your Business

SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Donate $100 To Join The SweetLife Project – Online Business Building Course (100% of Proceeds Given To NonProfits)

Episode Highlights:
  1. The three key relationships you should have to make sure your business is growing in a healthy and profitable way.
  2. The negative impacts not having these three strong relationships will have on your business.
  3. How you can cultivate these three key relationships if you find they’re not as strong as they should be.
Why This Episode Is Awesome:

Even though entrepreneurship can feel lonely at times, it’s impossible to grow your business without relationships. That’s why this entire month has been devoted to various types of relationships and today’s episode is no different.

Whether you’re still in the planning phases of your business or you’ve been at it a while, there are key relationships that are critical in today’s world if you want to grow your business and I couldn’t go through relationship month without breaking them down for you.

How to Take Action:
    1. Donate $100 To Join The SweetLife Project – Online Business Building Course (100% of Proceeds Given To NonProfits).
    2. Evaluate your three key relationships and take the steps provided in the episode to improve any of the relationships that might be lacking.
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Burn the Picket Fence Release Date Notification List

The SweetLife Entrepreneur Podcast | Episode 116: How Passion, Sex and Intimacy In Your Marriage, Can Lead To Business Success – with Cheryl Fraser, PhD

The SweetLife Entrepreneur Podcast | Episode 117: Single Entrepreneurs Guide To Making More Money – with Andi Forness

The SweetLife Entrepreneur Podcast | Episode 118: Community Is The New Currency – with Jennifer Kroiss

45 Statistics on Millennial Spending Habits in 2019

Consumers are more likely to spend money on companies that care, a new study finds

1% for the Planet

Laird Hamilton and Julian Borra’s Book | Liferider: Heart, Body, Soul, and Life Beyond the Ocean

Episode 118: Community Is The New Currency – with Jennifer Kroiss

Jennifer Kroiss SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download Jennifer Kroiss’ FREE guide, 7 Steps for Making a Professional Networking Event Feel Less Like Work

Episode Highlights:
  1. How to find a great community.
  2. What to do at community events to maximize your time and efforts.
  3. How to follow-up after community events.
Why This Episode Is Awesome:

Community truly is the new currency.

However, most of us don’t have the time to sit around and start new relationships. So, we have to be very strategic with our time and how we build a bond with our clients.

Jennifer Kroiss is a business strategist and networking enthusiast who says relationships have influenced every aspect of her 20-year career. She’s now become so great at connecting with others that she left her corporate job three years ago and has a successful business based entirely on referrals.

If you’re a new entrepreneur or an established one who feels you’re not fully connected to a community the way you want to be, you don’t want to miss Jennifer’s tips in this episode.

How to Take Action:
    1. Download Jennifer Kroiss’ FREE guide, 7 Steps for Making a Professional Networking Event Feel Less Like Work
    2. Block off time in your calendar and attend your first networking or community-building event.
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Jennifer Kroiss’ Website

Episode 117: Single Entrepreneurs Guide To Making More Money – with Andi Forness

Andi Forness SweetLife Entrepreneur April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download Andi Forness’ FREE Guide: A Dating Profile That Attracts Your Ideal Guy

Episode Highlights:
  1. How practicing healthy receiving in your relationship will carry over into your business.
  2. Examples of how you can starting practicing healthy receiving right now.
  3. How online dating is just like online marketing (and how being good at one can improve the other).
Why This Episode Is Awesome:

Andi Forness is an online dating coach who’s been published in Mind Body Green, Greatest, Austin Woman Magazine, Thrive Global and has been quoted in Forbes, Bravo TV, Men’s Health, and more!

Andi helps single, high-achieving, analytical women use online dating as a personal development program so they can finally find Mr. Right and feel fulfilled in all areas of their life.

One of the ones Andi relates dating to entrepreneurship is by pointing out that online dating is just like online marketing.

Whether you’re single or have been married for 20+ years as I have, this episode has something for everyone. So, take a listen now to find out the other ways dating (even your spouse) can help improve your business!

Below is a list of items Andi mentioned in the episode as examples of things that might be on your daily list of activities:

  • Calling the phone company
  • Making appointments for your kids
  • Unloading the dishwasher
  • Creating content
  • Checking in with friends
  • Spending time in your free Facebook group
  • Self-care
  • Eating healthy
  • Taking a nap
How to Take Action:
    1. Download Andi Forness’ FREE Guide: A Dating Profile That Attracts Your Ideal Guy
    2. Using the list above as a guide, write out your list of typical daily activities in order of how you typical prioritize them. Then, evaluate the list to see if it aligns with what you really want your day to look like.
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Andi Forness’ Website

Andi Forness on Instagram

Andi Forness’ Facebook Group | Fulfilled Chicas in Love 

Andi Forness on Twitter

Andi Forness on Pinterest

Andi Forness on LinkedIn

April Beach on Instagram

The SweetLife Entrepreneur Podcast | Episode 116: How Passion, Sex and Intimacy In Your Marriage, Can Lead To Business Success – with Cheryl Fraser, PhD

Episode 116: How Passion, Sex and Intimacy In Your Marriage, Can Lead To Business Success – with Cheryl Fraser, PhD

Cheryl Fraser SweetLife Entrepreneur April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join me on Dr. Cheryl Fraser’s Love Bytes mailing list

Episode Highlights:
  1. The powerful connection between intimacy and business development that can boost your business and brand.
  2. The three keys to passion.
  3. Tips help you find your passion again.
Why This Episode Is Awesome:

“Falling in love is easy. Staying in love takes mindfulness.” – Dr. Cheryl Fraser

Sharp, frank, and fearless, that’s Buddhist psychologist, sex therapist, author, and speaker Dr. Cheryl Fraser.

Dr. Cheryl is a sought-after media psychologist and relationship expert who combines cutting edge love and sex therapy with mindfulness to help couples cut through resistance and ignite the connection and sizzle they think they’ve lost.

Speaking from the wisdom of others and my own personal experiences, I truly believe there is a connection between our intimate relationship with our spouse or partner and the success of our business.

So, whether you’re married, planning to be married, or seeking a more intimate and passionate relationship with your partner, this is one episode you do not want to miss!

How to Take Action:
    1. Join me on Dr. Cheryl Fraser’s Love Bytes mailing list.
    2. Reach out to me on Instagram or Dr. Cheryl on Facebook and let us know what you thought about the episode.
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Dr. Cheryl Fraser’s Website

Dr. Cheryl Fraser’s Book | Buddha’s Bedroom, The Mindful Loving Path To Sexual Passion and Lifelong Intimacy

Dr. Cheryl Fraser’s Video on Tantric Sexuality

Rachel Hollis’ Book | Girl, Wash Your Face: Stop Believing the Lies About Who You Are so You Can Become Who You Were Meant to Be

Napoleon Hill’s Book | Think and Grow Rich

Episode 115: How To Maximize Press For Your Business: 4 Steps People Often Miss

SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download: Press Ready Business Kit

Episode Highlights:
  1. The unknown benefits of getting press for your business.
  2. The story of how my The Today Show feature was anything other than perfect.
  3. Four steps to get your business ready to maximize press and media attention.
Why This Episode Is Awesome:

I can confidently say my business wouldn’t be where it is today without the press I received when I was first starting out.

Whether you’re just starting your business or you’ve been in business for a while already, press is incredibly valuable.

In last week’s episode, I had my friend Selena Soo on the show to discuss how to get press for your business and I wanted to continue that conversation this week by explaining just how to prep your business so that you can maximize all the press you’ll receive.

Don’t forget! If you enroll in Selena’s Impacting Millions program before it closes at 5pm EST on April 2nd you’ll also receive an invitation to my 12-Month Press Mastermind where you’ll gain access to my press list and get extra press pitch support to make your voice heard!

How to Take Action:
    1. Download: Press Ready Business Kit
    2. Enroll in Selena Soo’s Impacting Millions Program and receive my bonuses
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

The SweetLife Entrepreneur Podcast | Episode #114: How To Get Press, Stand Out, And Become An Industry Influencer – with Selena Soo

April Beach on Instagram

Rachel Hollis

Episode 113: 4 Key Areas To Create Space In Your Life, So You Can Grow Your Business – with Corie Clark

Corie Clark SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download Corie Clark’s strategy sheet, 5 tips to SIMPLIFY YOUR LIFE starting today

Episode Highlights:
  1. How to create margin in four different areas of your life; your health, home, finances, and time.
  2. Five different ways to simplify your life.
  3. The connection between mental, physical, and spiritual health and the success of your business.
Why This Episode Is Awesome:

If you want to start or grow a business, you need to make room in your life for entrepreneurship.

That’s where this week’s guest comes in …

Corie Clark is a business educator, creator of the Purposeful Planner, author of The Simplicity Project, and host of the Purpose with Corie Clark podcast.

Corie loves not only helping others find their purpose but equipping them to live it out and turn it into a profitable business.

Today, Corie and I will be discussing all about how you can create the margins and space in your life so you can grow your business.

How to Take Action:
    1. Download Corie Clark’s strategy sheet, 5 tips to SIMPLIFY YOUR LIFE starting today
    2. Do an evaluation of the four key areas discussed in this episode to see where you can begin to create margins in them.
    3. Join me in my business mentorship and mastermind, The Committed.

[Tweet “If you want to start or grow a business, you need to make room in your life for entrepreneurship.”]

Links Mentioned:

Corie Clark’s Website

Corie Clark’s Shop

Corie Clark’s Book | The Simplicity Project

Corie Clark’s Podcast | Purpose with Corie Clark

Corie Clark on Instagram

John J. Ratey’s Book | Spark: The Revolutionary New Science of Exercise and the Brain

The SweetLife Entrepreneur Podcast | Episode 02: Don’t Make Perfect the Enemy

April Beach on Instagram

April Beach on YouTube

Episode 112: Creating a Brand That Lives And Leaves A Legacy – with Sashka Hanna-Rappl

Sashka Hanna-Rappl SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download a FREE excerpt of Sashka Hanna-Rappl’s Book, Soul’d Out: Your Guide to Finding Your Life Purpose

Episode Highlights:
  1. An explanation of how your business and your brand are not the same thing.
  2. Why your business is at a greater risk of failing if you jump into the branding phase too quickly.
  3. The steps you need to take when developing the soul of your brand.
Why This Episode Is Awesome:

One of the most important strategies in business development is doing a great job branding your company. And, since we’re spending this entire month talking all things business development, I couldn’t think of a better way to start off than by speaking with a branding expert like our guest this week.

Sashka Hanna-Rappl is also a leadership coach, business strategist, entertainer, author, and speaker who helps visionaries go from unknown underdog to brand leader using creativity, humor, imagination, and wisdom.

Before you take another step in starting your business, take a listen to this episode to begin finding the soul of your brand.

How to Take Action:
    1. Download a FREE excerpt of Sashka Hanna-Rappl’s Book, Soul’d Out: Your Guide to Finding Your Life Purpose
    2. Take a listen to Sashka Hanna-Rappl’s No Name Brand Podcast
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Sashka Hanna-Rappl’s Website

Sashka Hanna-Rappl’s The Brand Formula Training

Sashka Hanna-Rappl’s Wonderland Mastermind

Sashka Hanna-Rappl’s Ultimate Brand-Building Training

Episode 109: How To Crush Mental Blocks With Your Own Personal Strategies – with Steve Hultquist

Steve Hultquist SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Take the FREE Habit Finder Assessment

Episode Highlights:
  1. How to conquer mental blocks that are likely sabotaging your success.
  2. The impact your thoughts have on your productivity in your business.
  3. Why you need to focus on how your business serves your clients rather than how it serves you.
Why This Episode Is Awesome:

Steve Hultquist has been an engineer, founder, senior executive, ski instructor, industry analyst, and more. He’s currently a coach for people who want to get past their mental blocks.

In fact, Steve was my very first business coach almost fifteen years ago.

I was making some excuses for myself and Steve helped me shift my thought processes so that I could remove my blocks and stop playing small.

If you think you might be getting in your own way, this is one episode you can’t afford to miss.

How to Take Action:
    1. Take the FREE Habit Finder Assessment
    2. Hop on a call with Steve to review your assessment
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Steve Hultquist’s Website

Steve Hultquist on Facebook

Copper Mountain

The SweetLife Entrepreneur Podcast | Episode #02: Don’t Make Perfect the Enemy

Episode 108: Stop Consuming, Start Creating, and Mother Like a Boss – with Kendra Hennessy

Kendra Hennessy SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join me in my brand new business mentorship and mastermind, The Committed.

Episode Highlights:
  1. The importance of setting boundaries for consumption time and creation time.
  2. The biggest problems that result from not setting proper boundaries.
  3. Kendra tips for setting boundaries in your work and life and how for sticking to them.
Why This Episode Is Awesome:

Kendra Hennessy is a mother of two, a home management expert, the Founder of Mother Like a Boss, and the Host of the Mother Like a Boss podcast.

Kendra’s mission is to redefine homemaking in the 21st century and make the difficult and tedious parts of running a home smoother through systems, routines, and mindset shifts.

In this episode, Kendra and I take a deep dive into the importance of having boundaries both at home and in your business. This is especially important when it comes to being specific about when you’re going to consume information and when you’re actually going to create things for your business because, as Kendra says …

“If you’re in consumption mode, you can’t be in creative mode.”

How to Take Action:
    1. Join me in my brand new business mentorship and mastermind, The Committed.
    2. Follow both @sweetlife_entrepreneur and @motherlikeaboss on Instagram to check out our live later this week!
    3. Say no to at least one thing this week.

Links Mentioned:

Kendra Hennessy’s Website

Kendra Hennessy’s Mother Like a Boss Podcast

Kendra Hennessy’s Blog

Kendra Hennessy’s Courses

Kendra Hennessy’s Free Vault

Kendra Hennessy’s Community

Episode 106: 5 Ways to Know If You’re Ready For A Private Business Coach

SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Take a look at my recommended business coach interview questions.

Episode Highlights:
  1. A breakdown of five ways to know if you’re ready to hire a business coach.
  2. A list of some of the questions you should ask your potential coach to make sure they’re a good fit.
  3. A few ways I can personally help you as a business coach myself.
Why This Episode Is Awesome:

If you listen to this podcast, chances are you either already have a business or you want to start one.

Building a business takes a lot of work and time, and if you’ve been trying to do it on your own with little results, it might be time for a business coach.

In this episode we talk about how to know if you’re ready for a private business mentor and if so… how to find the right one!

How to Take Action:
    1. Download these business coach interview questions.
    2. Evaluate your business and determine if it’s time to hire a private business coach.
    3. Join me in my brand new business mentorship and mastermind, The Committed.

What to do if you can’t hire a private coach right now? Download the DIY Calendar here. 

Links Mentioned:

SweetLife Entrepreneur | Episode 95: How to Create a Keyless Life And Live Like A Chillpreneur – with Denise Duffield-Thomas

Denise Duffield Thomas’ Book | Chillpreneur: The New Rules for Creating Success, Freedom, and Abundance on Your Terms

April Beach’s Business Coach | Taki Moore

Follow April Beach on Instagram

SweetLife Entrepreneurs Facebook Group

Episode 104: How to Live Intentionally in 2019: Enjoy The Journey As Much As The Destination with – Ashley Matejka

 

Ashley Matejka SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Sign-up for Ashley Matejka’s FREE Wellevance 101 Mini Course 

Episode Highlights:
  1. Why Ashley means when she says, “the vision is the puzzle and the goals are the pieces.”
  2. An explanation of the eight dimensions of wellness.
  3. Examples of how creating intentions around these eight dimensions have helped shifted both Ashely’s and my perspective about certain areas where we felt like we were failing.
Why This Episode Is Awesome:

It’s officially 2019 and now is the time most of us are setting New Year’s Resolutions or our goals for the year. However, I challenge you to instead focus on your intentions for the year.

Ashley Matejka is a passionate holistic wellness consultant and the creator of Wellevance; whose approach helps professional women struggling to prioritize self-care as they juggle all of life’s pieces to create healthy habits and align their lives.

In this episode, Ashley is going to show us how to set intentions in the eight different aspects of life wellness and she’ll explain how doing so will help you reach your intentional and purposeful goals faster.

How to Take Action:
    1. Sign-up for Ashley Matejka’s FREE Wellevance 101 Mini Course .
    2. Start creating your vision and intentions for 2019 using Ashley’s advice.
    3. Post a screenshot of this episode, or of you listening to it, on Instagram, tag @wellevance8 and @sweetlife_entrepreneur, and let us know your 2019 intentions so we can cheer you on!

Links Mentioned:

Ashley Matejka’s Website | Wellevance

Wellevance 101 Mini Course

Wellevance on Instagram

Wellevance on Facebook

Episode 103: Let’s Go! Entrepreneur Commitment Week 2019

 

SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download the Entrepreneur Commitment Week 2019 Action Planner

Episode Highlights:
  1. Why I’m doing Entrepreneur Commitment Week for the third year in a row.
  2. The five core areas we’ll be focusing on during #ECW19.
  3. How you can participate in #ECW19.
Why This Episode Is Awesome:

It’s time for another Entrepreneur Commitment Week!

For the third year in a row, we’re doing Entrepreneur Commitment Week together so we can all start 2019 on the right foot and know exactly what we should be focusing on for the rest of the year.

#ECW19 is a five-day challenge covering five core areas where you can intentionally commit to yourself to make sure 2019 is the best yet!

How to Take Action:
  1. Download the Entrepreneur Commitment Week 2019 Action Planner.
  2. Message me on Instagram and let me know your core purpose.
  3. Invite other entrepreneurs to join you in Entrepreneur Commitment Week and use #ECW19 so I can encourage them to participate as well.

Links Mentioned:

April Beach on Instagram

April Beach on Facebook

SweetLife Entrepreneurs Community on Facebook

Episode 102: Keys To Being a Christian Entrepreneur with a Secular Business

 

SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Alex Miranda’s Launch in 2 Days Program

Episode Highlights:
  1. How Alex sees the Bible as a book on how to run a business.
  2. The importance of discovering your calling and then shaping your business around it.
  3. The 3 steps you can take right now to incorporate your spiritual life into your business operations.
Why This Episode Is Awesome:

I don’t hide the fact that I’m a Christian but I also don’t regularly talk about it on the podcast.

However, I do strongly believe in being transparent about your core beliefs when you’re in a place of leadership and, seeing that it’s Easter week, I felt the need to address the often-confusing dilemma of mixing your faith with your business.

Alex Miranda is a former Miami nightclub promoter who, after having a “come to Jesus” moment, left the nightclubs behind to start the Daily Godpreneur; a personal development brand for Christian entrepreneurs.

One topic that’s always been of interest to me as a Christian entrepreneur, is the balance between needing money but not worshiping it.

During part of our conversation, Alex summed it beautifully when he said, “The profits are a byproduct of me doing what I’m born to do.”

How to Take Action:
  1. Post a picture of your favorite Christmas tradition and tag @sweetlife_entrepreneur 
  2. While you’re on Instagram, check out the picture I mentioned of my street beautifully lit with tea lights.
  3. Join us for Entrepreneur Commitment Week 2019

Links Mentioned:

Daily Godpreneur Website

Daily Godpreneur on Instagram

Alex Miranda’s Program | Launch in 2 Days

Alex Miranda’s Book | Discovering Your Calling as an Entrepreneur

Connect with Me on Facebook

Episode 101: Want to Travel with Your Kids? Follow Our Family Entrepreneur Yearly Planning Guide

This episode contains explicit language.

SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download April Beach’s Life-First Yearly Calendar

Episode Highlights:
  1. An explanation of why being intentional with your plans for 2019 can make help your business be more successful.
  2. A breakdown of the five steps that will help you maximize your time and efforts in 2019.
  3. How the Beach family utilizes this method to plan out our lives and businesses a year in advance.
Why This Episode Is Awesome:

It’s taken me 15 years to perfect the art of being able to plan out an entire year of my business ahead of time.

Today, I’m sharing what I learned over all that time so you can know how to do the same thing!

While planning out an entire year ahead of time can benefit everyone, it’s especially critical if you’re planning, launching, or have already launched your business but feel a little over the place.

Here is a little secret for you …

In order to create a life-first business, you actually have to put your life first.

I know that can seem scary when you’re not making money yet or not hitting your financial goals but it’s incredibly important to the success of your business.

What better way to put your life first than by actually scheduling right into your business?

In addition to helping keep your priorities straight, planning all of 2018 ahead of time, will help you stay focused, know exactly what to work on and when, allow time for professional development, and have more control over your schedule.

How to Take Action:
  1. Download April Beach’s Life-First Yearly Calendar
  2. Join us for Entrepreneur Commitment Week 2019
  3. Post a picture of your 2019 calendar on Instagram and tag @sweetlife_entrepreneur

Links Mentioned:

SweetLife Launch: 3 Month Business Mentorship

SweetLife Entrepreneur Self Assessment

Episode 100: StartUp Stories: From The Trenches of Entrepreneurship

This episode contains explicit language.

SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Check out my ICA Masterclass

Episode Highlights:
  1. My appreciation for you, my incredible audience, for helping me reach the milestone of 100 podcast episodes.
  2. Four mini-interviews with amazing women who’re in the trenches building their businesses.
  3. The program of mine that one guest said she wished she would’ve gone through before spending 15K on various coaches and programs over the past several years.
Why This Episode Is Awesome:

The first thing I need to say is thank you. Thank you for continuing to tune in. For sharing the show with others. For connecting with me on other platforms. And, for sharing how much this show means to you.

I thought long and hard about how I wanted to celebrate this incredible milestone and then I realized, it had be about you.

This show wouldn’t have reached 100 episodes if it weren’t for you, my amazing listeners, and the only way I can celebrate that is by sharing some of your stories.

The four women featured in this special episode are your sisters. They’re in the trenches building their business just like you.

You’ll hear from Kelly Bond; who talks about “rewilding” herself. As a former extreme athlete turned mother and entrepreneur, she’s finding her way back to her wild side and creating a business that will help other women do the same.

You’ll also hear from Monica Miller. Monica has been in business for a few years but is choosing to completely pivot her ideal client avatar and utilize a local market to grow her online business.

You’ll also hear from Paty Mariposa. The last year has seen Paty turn a hobby into a business, epically fail at her first big launch, and then have her most profitable week-to-date.

Lastly, you’ll also hear from Ali Zabel. While in business school, Ali never dreamed having children would become a priority over her career … until she held her baby in her arms for the first time and realized she needed to design a business that would fit her newly aligned priorities.

How to Take Action:
  1. Check out my ICA Masterclass.
  2. Check out each of these amazing ladies’ websites and share their business with anyone you feel would benefit from their services.
  3. Follow these incredible women on social media using the links below and let them know how much you enjoyed hearing their honest accounts of building their businesses.

Links Mentioned:

Kelly Bond’s Website

Grow Her Wild

Kelly Bond on Instagram

Monica Miller’s Website

Monica Miller on Facebook

Paty Mariposa’s Website

Paty Mariposa on Instagram

Ali Zabel’s Website

Ali Zabel on Facebook

Ali Zabel on Instagram

Ali Zabel on Pinterest

April Beach on Instagram

The SweetLife Entrepreneur Podcast on Instagram

April Beach’s ICA Masterclass

Episode 98: The Most Important Thing You Need To Understand About Your Business

 

Sweetlife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Take the self-assessment to find out which phase of the SweetLife Entrepreneur System™ you’re in

Episode Highlights:
  1. An explanation of why my SweetLife Entrepreneur System™ roadmap is the most important thing for your business
  2. A breakdown of each of the five phases of the SweetLife Entrepreneur System™
  3. How to use the knowledge of what phase you’re in to help guide your business decisions and actions
Why This Episode Is Awesome:

The SweetLife Entrepreneur System™ is a roadmap consisting of five phases that will help you create your SweetLife Project™ (aka: your business life plan) and take your business from idea to impact.

This is the most important strategy discussed on this podcast for your lifestyle freedom business.

I use the SweetLife System™ when working with my private clients and now I’m sharing this system with you. By the end of this episode, you’ll have a better understanding of what phase you’re currently in and the knowledge to spring forward into the next one.

How to Take Action:
  1. Take the self-assessment
  2. Get your copy of the SweetLife Entrepreneur System™ roadmap
  3. Declare your current SweetLife System phase on Instagram and tag me

Links Mentioned:

The SweetLife Entrepreneur System™ Self-Assessment

The SweetLife Entrepreneur System™ Roadmap

SweetLife Entrepreneur Podcast | Episode 01: Entrepreneur by Design

SweetLife Entrepreneur Podcast | Episode 03: Your 8 Step Business Launch Plan

Episode 94: Proven Steps to Align Your Business and Life – with Tom and Ariana Sylvester

 

Tom Ariana Sylvester SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download Tom and Ariana’s FREE Life Planner Worksheet

Episode Highlights:
  1. Tom and Ariana’s entrepreneurial journey that led from having college degrees they weren’t fully utilizing to now running three successful businesses while raising kids.
  2. The process they use to determine who handles what roles in each business and how it can easily apply to those who run their business without a partner.
  3. A breakdown of their Lifestyle Builders framework and how they use it to help others.
Why This Episode Is Awesome:

Are you getting ready to start a business and want to make sure it’s aligned with your dream lifestyle?

Do you already have a business and are concerned it’s not leading you to the lifestyle you’ve been working for?

Well, this week’s guests, Tom and Ariana Sylvester, have been and done that … multiple times!

Tom is a serial entrepreneur, husband, father, and occasional Call of Duty player. Ariana is a reality-checker, wife, mother, and chai latter-lover.

Together, Tom and Ariana own and operate three very different businesses; including one as business coaches and strategists.

As business coaches, their big-picture goal is to help entrepreneurs achieve fulfillment in both their business and life.

How to Take Action:
  1. Download Tom and Ariana’s FREE Life Planner Worksheet
  2. Join Tom and Ariana’s Lifestyle Mentorship Program
  3. Check out the Lifestyle Builders Podcast

Links Mentioned:

Tom and Ariana’s Upcoming Book | Lifestyle Builders

Tom and Ariana on Instagram

Lifestyle Builders Podcast | Episode 65: Going Against the Status Quo in Lifestyle Entrepreneurship W/ April & Aaron Beach

Slack

Episode 92: Important Legal Steps to Protect Your Online Business and Creative Work – with Rachel Brenke

 

Rachel Brenke SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download Rachel Brenke’s FREE Legal Checklist for Your Business

Episode Highlights:
  1. The difference between a copyright and a trademark (and how to go about researching, filing, and protecting yourself).
  2. The grey area around the use of “free” images that could cost you hundreds of thousands of dollars.
  3. How to protect the work you’re paying to have created for you and make sure you have the ownership rights to it.
Why This Episode Is Awesome:

Rachel Brenke is an attorney with an MBA who survived cancer while raising five children. She is also the Founder of the Business Bites Podcast, has launched several successful brands, authored five books, and is Team USA athlete.

Most topics in this episode are going to be uncomfortable, but they’re critical so you need to pull up your big-girl britches.

No matter if you’re just starting out, have been in business for a while, or you think you’ve already got your legal bases covered, you need to listen to Rachel’s wisdom and expert advice in this episode.

How to Take Action:
  1. Download Rachel Brenke’s FREE Legal Checklist for Your Business
  2. Visit Rachel Brenke’s Website
  3. Check out Rachel Brenke’s Business Bites Podcast

Links Mentioned:

Rachel Brenke on Instagram

The United States Patent and Trademark Office’s Trademark Database

The United States Copyright Office’s Website

Episode 91: Saying Yes With Purpose: Setting Boundaries to Make Your Solopreneur Business Thrive – with Regan Walsh

 

Regan Walsh SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Download Regan Walsh’s Guide: 3 Life-Changing Ways to Shift From Survival Mode to Purpose Mode

Episode Highlights:
  1. How this expert life coach designs her own life; including her strict rating system for deciding which opportunities to pursue.
  2. How Regan coaches her clients to take control and organize their life and business.
  3. Regan’s mission to give away a million dollars by the time she’s fifty.
Why This Episode Is Awesome:

Regan Walsh is a mother of two, speaker, and an NYU certified Life Coach whose gift is helping women get from a point of total survival mode to walking into their purpose.

She is a contributor to Forbes and the Harvard Business Review and has also been featured by Elite Daily, Bustle, FabFitFun, Smart Business, and more.

If you’re feeling overwhelmed and like you’re doing 1,000 different things without any of them actually moving forward towards your goals and purpose, this is one you won’t want to miss.

How to Take Action:
  1. Download Regan Walsh’s Guide: 3 Life-Changing Ways to Shift From Survival Mode to Purpose Mode
  2. Connect with Regan Walsh on Instagram, LinkedIn, Twitter, and Facebook.
  3. Visit Regan Walsh’s Website.

Links Mentioned:

The SweetLife Entrepreneur Podcast | Episode 02: Don’t Make Perfect the Enemy

Flying Horse Farms

Besa

Greg McKeowon’s Book | Essentialism: The Disciplined Pursuit of Less

Episode 87: Being Brave, Bold and Authentic to Connect with Your Tribe and Grow Your Online Business – with Amy Porterfield

 

Amy Porterfield SweetLife Entrepreneur Podcast April Beach

Subscribe: iTunes | Google Podcasts | Podcast Addict | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Check Out Amy’s Free Webinar: The Ultimate List Building Catch-Up Plan

Episode Highlights:
  1. How Amy develops her own content and how she teaches others to create content to build their first online course.
  2. Amy’s advice on how long you should wait before creating your first online course.
  3. Why being vulnerable and transparent helps you connect with your tribe, and how Amy practices this in her own business.
Why This Episode Is Awesome:

Amy Porterfield has worked with mega-brands like Harley-Davidson motorcycles and peak performance coach, Tony Robbins; where she oversaw the content development team and collaborated on groundbreaking online marketing campaigns.

Amy inspires over 250,000 online entrepreneurs through her bestselling marketing courses, thriving social media community, and popular podcast; Online Marketing Made Easy.

Even though I’ve been creating online courses for a decade, it wasn’t until I connected with Amy two years ago that I finally streamlined my systems and lowered my “workload”.

Whether you’re just starting to launch your first online course, or you’re a course creation veteran like me, you’re going to learning from Amy.

How to Take Action:
  1. Check Out Amy’s Free Webinar: The Ultimate List Building Catch-Up Plan
  2. Take a listen to Amy’s Online Marketing Made Easy Podcast.
  3. Find out What Phase of the SweetLife Entrepreneur System You’re In

Links Mentioned:

Amy Porterfield’s Website

Online Marketing Made Easy | Episode #179: The Real Truth Why I Hate Video (Hint: It’s My Weight)

The SweetLife Entrepreneur Podcast | Episode #65: Doing Things That Don’t Scale – with John Lee Dumas

The SweetLife Entrepreneur Podcast on Instagram