Episode 159: How to Become An Influencer In Your Industry – Part 2 – with Kathy Haan

Kathy Haan SweetLife Entrepreneur Podcast April Beach

 

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Episode Tools:

Join us for Speakers Summit Virtual Mastermind!

Episode Highlights:
  1. The last five strategies to get influencer marketing.
  2. Kathy’s hacks for getting branding photography for FREE!
  3. The secret media weapon the major influencers know about that you can utilize as well.
Why This Episode Is Awesome:

If you haven’t listened to Part 1 of my interview with Kathy Haan, you’ll want to make sure you do that before listening to this episode.

Kathy Haan is a business coach, travel blogger, influencer, podcaster, and travel agency owner. You can find her work featured in places like Forbes, USA Today, Cosmopolitan, and Thrive Global. When she’s not at home in Iowa with her husband, three children, and two enormous Great Pyrenees dogs, you can usually find her traveling the world, creating content, and storytelling on stages.

Take a listen to this final part with Kathy to understand why she says, “The best way to gain authority is to borrow it from someone else,” and how you can become an influencer in your industry!

How to Take Action:
    1. Join us for Speakers Summit Virtual Mastermind!
    2. Connect with Kathy Haan (@kathyhaan) and myself (@sweetlife_entrepreneur) on Instagram
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Kathy Haan’s Website

Kathy Haan’s Blog

Kathy Haan on Facebook

Kathy Haan on LinkedIn

Kathy Haan’s Media Page

The SweetLife Entrepreneur Podcast | Episode #158: How to Become An Influencer In Your Industry – Part 1 – with Kathy Haan

The SweetLife Entrepreneur Podcast | Episode #037: Building A Profitable Creative Business – With Jeff Goins

Jeff Goins’ Book: Real Artists Don’t Starve

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One Model Place

FaceApp

Episode 158: How to Become An Influencer In Your Industry – Part 1 – with Kathy Haan

Kathy Haan SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Join us for Speakers Summit Virtual Mastermind!

Episode Highlights:
  1. What influencer marketing is.
  2. Why you need influencer marketing.
  3. The first three strategies to get influencer marketing.
Why This Episode Is Awesome:

This is not an episode about how to have a million followers. If you care more about the numbers than the results you deliver and the relationships you build, you will fail.

However, if you want to learn from a true international influencer whose story and work has changed lives and if you want to develop your influencer marketing plan for the right reasons, this is the episode for you.

Kathy Haan is a business coach, travel blogger, influencer, podcaster, and travel agency owner. You can find her work featured in places like Forbes, USA Today, Cosmopolitan, and Thrive Global. When she’s not at home in Iowa with her husband, three children, and two enormous Great Pyrenees dogs, you can usually find her traveling the world, creating content, and storytelling on stages.

Kathy had so many amazing insights and tips that we’ve decided to split this episode into two parts. So, make you don’t miss part two.

How to Take Action:
    1. Join us for Speakers Summit Virtual Mastermind!
    2. Connect with Kathy Haan (@kathyhaan) and myself (@sweetlife_entrepreneur) on Instagram
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Kathy Haan’s Website

Kathy Haan on Facebook

Kathy Hann on LinkedIn

The SweetLife Entrepreneur Podcast | Episode #156: How To Create Your 2020 Strategic Plan: A Guide For Lifestyle Entrepreneurs – with April Beach

The SweetLife Entrepreneur Podcast | Episode #146: How to Become A Speaker and Use Stages To Grow Your Business – with Pete Vargas

Hal Elrod’s Website

Hal Elrod on Instagram

Hal Elrod’s Podcast | Achieve Your Goals with Hal Elrod

Hal Elrod’s Book | The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)

TikTok

How to Brand Your Business Part 2: How To Create Your Own Brand Strategy – with Elizabeth McFadden #144

Elizabeth McFadden SweetLife Entrepreneur Podcast April Beach

 

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Episode Tools:

Download: Branding Strategy Template

Episode Highlights:
  1. A breakdown of the components of a brand strategy.
  2. The exact steps to take yourself through the branding template and process.
  3. How to know when to be clear and when to be clever with your messaging and branding.
Why This Episode Is Awesome:

Before you can move on to fun, visual parts of your branding, you need to really learn your market and your people.

That’s why we’re continuing our three-part branding conversation with Elizabeth McFadden.

Not only has Elizabeth been such an important asset to the development and growth of my own businesses, but she’s single-handedly responsible for the messaging behind the entire new industry of baby planning and parent coaching that I helped create back in the mid-2000’s.

In last week’s episode, Elizabeth taught us all about what branding is and who it’s for. This week, she’s teaching us the next section of the fundamentals of how to develop your brand so that you can make money, become known, and attract the perfect clients to your business like a magnet.

How to Take Action:
    1. Download: Branding Strategy Template
    2. Follow Novella Brandhouse on Instagram, @novellabrandhouse
    3. Join me in my business mentorship and mastermind, SweetLife Launch.

Links Mentioned:

Novella Brandhouse

The SweetLife Entrepreneur Podcast | Episode #134: Increase 1-1 Clients With This 5 Step Discovery Call Formula

Demographics Now

Episode 131: Instagram Marketing: Creating The Right Content To Grow Your Followers and Build Your Business – with Jenn Herman

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Highlights:
  1. The type of content you should be creating in order to attract the right people.
  2. How to find out what content is resonating with your audience.
  3. How often you should post to each platform within Instagram.
Why This Episode Is Awesome:

This week we’re continuing our conversation all about Instagram with Jenn Herman. If you have listened to the first part of our conversation, I definitely encourage you to do that and you can do so here.

Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She’s the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a top ten social media blog for multiple years.

Through her blog, consulting, and speaking, Jenn provides tips, training, and resources for organizations of all sizes that need to structure their social media strategies.

Last week, Jenn talked about getting your Instagram profile set-up the right way and this week she’s giving us some amazing advice about the content we post on the platform because, let’s face it, there’s no sense wasting time posting content that’s going to attract the wrong people to your business.

How to Take Action:
    1. Check out Jenn Herman’s Instagram profile and feed to gain inspiration for yours.
    2. Connect with me on Instagram.
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Jenn Herman’s Website

Jenn Herman’s Facebook Group | Jenn’s Trends in Social Media

Instagram For Business For Dummies

The Ultimate Beginner’s Guide to Instagram

Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy

The SweetLife Entrepreneur Podcast | Episode #130: Instagram Marketing: How To Set Up Your Profile and Use Hashtags – with Jenn Herman

TSA on Instagram

Jacob J. Sapochnick on Instagram

Episode 119: 3 Unknown Relationships That Will Grow Your Business

SweetLife Entrepreneur Podcast April Beach

 

Subscribe: iTunes | Google Podcasts | SpotifyAndroid Devices | iHeart Radio | TuneIn | Stitcher | Facebook Messenger
Episode Tools:

Donate $100 To Join The SweetLife Project – Online Business Building Course (100% of Proceeds Given To NonProfits)

Episode Highlights:
  1. The three key relationships you should have to make sure your business is growing in a healthy and profitable way.
  2. The negative impacts not having these three strong relationships will have on your business.
  3. How you can cultivate these three key relationships if you find they’re not as strong as they should be.
Why This Episode Is Awesome:

Even though entrepreneurship can feel lonely at times, it’s impossible to grow your business without relationships. That’s why this entire month has been devoted to various types of relationships and today’s episode is no different.

Whether you’re still in the planning phases of your business or you’ve been at it a while, there are key relationships that are critical in today’s world if you want to grow your business and I couldn’t go through relationship month without breaking them down for you.

How to Take Action:
    1. Donate $100 To Join The SweetLife Project – Online Business Building Course (100% of Proceeds Given To NonProfits).
    2. Evaluate your three key relationships and take the steps provided in the episode to improve any of the relationships that might be lacking.
    3. Join me in my business mentorship and mastermind, The Committed.

Links Mentioned:

Burn the Picket Fence Release Date Notification List

The SweetLife Entrepreneur Podcast | Episode 116: How Passion, Sex and Intimacy In Your Marriage, Can Lead To Business Success – with Cheryl Fraser, PhD

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The SweetLife Entrepreneur Podcast | Episode 118: Community Is The New Currency – with Jennifer Kroiss

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1% for the Planet

Laird Hamilton and Julian Borra’s Book | Liferider: Heart, Body, Soul, and Life Beyond the Ocean