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Full Show Transcript:
[00:00:00] Hi guys, and welcome back to another episode here on the Sweet Life Entrepreneur and Business Podcast. I’m April Beach, your host, and you have tapped into the summer series. If you’re watching this on video, you are seeing that I am on my front porch recording the intro to this episode for you with my fireplace on and my dog here, and.
[00:00:20] All the cars driving by and all the kids playing in the park in an afternoon. Rain shower, out, out over the overhang here. So welcome to our world. Welcome to what it’s like to build a business that is totally engineered because of the life that you want, and we try to show you this as many times as we can behind the scenes.
[00:00:40] So this is the plan. This is what we’re doing here for the next five podcast episodes. I’m actually replaying the most powerful episodes here on the Sweet Life Entrepreneur podcast for you. And here is why. Because these trainings are so good. They are game changers for your business. And frankly, as you know, the trainings we drop here on the Sweet Life Entrepreneur podcast, other coaches charge you [00:01:00] for and we give you here for free.
[00:01:02] And so we have gone through and we’ve picked out the five most popular and pivotal episodes that we have dropped in the last couple years, and we’re bringing them back to the surface. This is great if you’re a new listener, and frankly, if you’ve already heard these before, how many of you guys know it’s important to rehear things we already know so we can learn the next level of it or apply it in to a higher level, the scale of our business?
[00:01:23] And so that’s what we’re doing. So this is a replay of episode originally, number 212. What we’re talking about here is the importance of having a proprietary method, process, and framework for your business. If you do not have your own method, process, or framework to get people results, your company is probably struggling in one of a few different areas.
[00:01:42] Number one, with your sales. Number two, in getting clients results. And number three, actually with your marketing. If you’re having trouble getting known, it’s probably because you don’t have your own proprietary, proprietary process that people rave about you for. And so we’re diving into all that into this episodes, the updated show notes, because this [00:02:00] is a little bit later here.
[00:02:00] The updated show notes for this episode can be found by visiting sweet life podcast.com/ 295. But you can actually find them by visiting the old show notes as well. And with this episode, I’m actually giving you a free tool. Remember, our episodes are so actionable, you’re gonna walk away with your business better.
[00:02:21] When you left, I’m actually giving you a free tool of a worksheet on how to create your method and framework and really teaching you more about what this is. So whether you’re new in business or you’ve been in business for 10 years, And you just wanna really systematize things. This is a perfect episode for you.
[00:02:36] Also, for those of you guys that are interested in licensing your courses and trainings to other companies in the future, even if you’re not doing it right now, we need to have a proprietary method and process for you to do that. Before we can even talk about licensing. So this is a great place for you wherever you are listening to this.
[00:02:54] And again, all the show notes can be found by visiting suite life podcast.com/ 2 [00:03:00] 9 5. You’re gonna hear some old links in here that just comes with a replay, but we have everything live for you. So tap in wherever where, wherever you need, and, uh, we’ll be waiting to deliver the tools to you. Okay, enjoy the episode. Thanks for being here.
[00:03:17] You are listening to the Sweet Life Entrepreneur podcast, simplified strategies to grow your service business and launch a life you love faster. With business mentor and entrepreneur activator April Beach.
[00:03:35] Hey there and welcome back to the show. This is episode number 212, and today we are talking about. Eight steps to create your leading method or framework. I’m April Beach, founder of the Sweet Life Company and host here for the past four plus years on the Sweet Life Entrepreneur and Business Podcast.
[00:03:52] And I’m super glad you’re tuned in today. This is a really important topic and something I’m incredibly passionate about, something that I teach [00:04:00] frequently, and so I’m glad to dive into it more on today’s show. So first of all, if you’re new to listening to this show, we tag every single episode based on the phase of business that you’re in.
[00:04:10] I wanna make sure that the things we’re talking about and the business trainings we’re delivering align with what you should be working on right now in your business. So each episode is tagged with a phase based on my start to scale up business system. If you are not sure what phase of business you’re in, cruise over to sweet life co.com/quiz.
[00:04:34] Again, that’s sweet life co.com/quiz. When just answer six simple questions, you will learn the phase of business that you’re in and you’ll know exactly what you should be focusing on right now to grow and scale your business faster. So, So this particular episode is strategically designed for those of you in phases two or three of the start to scale up system.
[00:04:57] Some of you may also know my business system as a [00:05:00] sweet life entrepreneur business system or roadmap, and so this is the same system that we’ve had for years, and so glad to be able to help you hone in and get focused on what you should be working on right now. So in today’s episode, we are talking to those of you guys who may lack a method or process or framework that delivers transformational results to your clients.
[00:05:23] So if you’re ready to scale your business, but you’re lacking a method or a framework, we’re gonna run into some problems. And so that’s why what we’re talking about here is so important because you’re probably incredibly good at what you do, but you might be struggling to scale or get noticed or establish undisputed leadership.
[00:05:40] So, And I often find this is because you are lacking a proven method or a process or a framework that scales your business to the top. But by doing so, you’re getting your people, your clients, these amazing, predictable, transformational results. That’s why we need a [00:06:00] method, and honestly, most business coaches don’t talk about method development.
[00:06:03] But it’s usually the first place we start with our clients because without a method, you are gonna struggle to grow your business in other areas, but with a method, we can exponentially scale your business across all levels, across your offers and the content that you’re talking about. And so creating this methodology is usually the first step.
[00:06:24] That we wanna talk about the first area that we look at in the process of working with companies that are really ready to take it to the next level and really ready to lead in your niche. So at the end of this episode, you will determine your need for creating a unique method or process. You’re gonna have eight clear steps to follow, to jumpstart the creation of your method or your process, and you’re gonna understand how your method is the core of all the other services, your signature offers and your signature programs, and really the future of scaling your business.[00:07:00]
[00:07:00] In addition to what I’m talking about here on the show, I’m also giving you a free resource. We do this oftentimes with most of our episodes. You’re gonna get some really cool free tools. This episode’s free tool is literally a worksheet that guides you through the eight steps to create your method. And so you can grab that by going to sweet life co.com/method.
[00:07:25] And of course we will have all these resources in the show notes for you. So if you’re ready, let’s go ahead and dive on into today’s show. Okay. First things first, let’s talk about having an method and why it’s important. Having a method is important because this means that you are creating a system that guarantees predictable, transformational, measurable results [00:08:00] every single time to your clients. And in doing so, you’re gonna increase your efficiency and your’re gonna be able to better systematize and scale your business, and your clients are going to get predictable, transformational results.
[00:08:14] Your clients are gonna know what to expect in working with you. And then it has even more compound amazing effects. So you’re gonna be able to create a team that you can scale and you can train other coaches if that’s within your business model, based on your method. So for example, in my company in the Sweet Life Company, one of our methods is called Sweet Life Launch.
[00:08:37] It’s a 90 day launch system. I’ve taught this system for over 12 years. I have other expert business consultants that I have trained on my method, and it’s very easy for them to follow. So when you have a method, you can actually train other coaches in your method, and you have just created exponential results, like dropping a stone into a lake in [00:09:00] these ripple effects of going out of how many more businesses you can touch.
[00:09:03] And it really all starts with creating your method. And then you are also able to become known and in a sea of so much noise, it’s really important that we have your message clear and people know what your ninja skill is, what your superpower is, and by creating your method, That is the first step, one of the first steps that we do in the process of helping you to become known and stand out in your space.
[00:09:28] And then once you have your unique method created, you are able to create a suite of offers around it. These could be programs or products or books or signature talks all around your method. So the method is like the center of the earth. The method is the core. Of what you’re known for, what your superpower is, and then we build your signature program services, offers your signature suite of products all around this, including all the other big [00:10:00] dreams that I know you have because you’re an entrepreneur, you’re a creator, so you’re always creating all these things in your mind that you wanna do.
[00:10:06] Truly, it starts with your method. So let’s go ahead and dive a little bit more into what a method is and why it’s important. And then I’m gonna download you on these eight steps. And of course, don’t forget to grab the worksheet that goes along with email@example.com slash method. It’s gonna be really helpful for you to implement the things that we’re talking about here on today’s show.
[00:10:30] So a method is basically a set of principles and tools and processes that guide your clients to achieve a particular transformational result. Your unique coaching method is developed from your ip, your intellectual property, your experience, your expertise, but then also your beliefs and your systems and your processes that you use within your coaching process to support your clients.
[00:10:55] So it’s your technique, it’s your system, it’s your way, it’s your [00:11:00] method of getting people results. Now let’s just talk for a sec, because there’s also another terminology that’s put out there that I work with clients to develop as well, and it’s called a framework. A method really is your unique way, your unique style of bringing people to results.
[00:11:19] Whereas a framework is more of a structure, it’s more of a loose system that allows for movement within that system where your clients can bring in their own tools, their own system, their own information to be organized and better understood within the guidance of your framework. So frameworks, examples, you know, can be concepts or core principles or thought processes, even blueprints that people can build upon or springboard from.
[00:11:43] In one instance, I’ve heard it referred to as where a framework is a noun, whereas your method is a verb. If that helps you to kind of separate them. And honestly, clients work with me to develop their method and their framework. So a great example of this is a client of ours, grace, who’s the [00:12:00] founder of the hi vre.com.
[00:12:02] Grace has both a genius framework that she delivers within her incubator program and her unique method, known as the Zone of Grace that guides her clients through core principles to achieve the highest business and life results. And also, just so you know, at the end of this episode, and we’re gonna dive into the teaching here, but in the end of this episode, I’m gonna share some of the frameworks that I’ve created within my companies that I’ve owned.
[00:12:25] And they’re truly the reason why we scaled past seven figures in multiple occasions. It’s because people know to expect, cuz we have a very clear framework of what we do and people know what to expect from us. So let’s go ahead and dive into these eight steps to create your method or framework. Step number one.
[00:12:45] Is truly honing in on your ideal client. Now this might be like, thank you Captain. Obvious. I know I have to do that for most of you that are in the scale phase of your business, but when we’re talking about your method, it actually might be a little bit harder. You might be like, my [00:13:00] friend Brian Fanzo calls like he is like team, no niche where he can get a lot of different companies and a lot of different areas, great results, and that’s terrific.
[00:13:08] Whatever it is, whoever you’re serving, we do need to hone in on who the ideal buyers are. They don’t have to be all the same people, but what pain point or deep desire is your method solving, or is your framework delivering really, really focused? Maybe not so much on the people themselves, but on on the problem.
[00:13:31] Or the deep desire. That’s what people buy. They buy a serious pain point that they need help overcoming or a deep desire that they want incredibly badly. So step number one is really deciding what solution, what pain point is my method going to solve or deliver? And then step number two is actually laying out what I call the transformation story or your transformation timeline.[00:14:00]
[00:14:00] And it’s your job as the teacher, as the leader to lay this out. And this is identifying where people are right now and where they’re gonna be when they are done working with you, when they’re done experiencing your method, following your framework, following your roadmap, blueprint process. Those are all different interchangeable words we use for this type of coaching.
[00:14:25] And a couple of questions you should ask yourself are, how is my method? How’s my framework or my process going to improve their life? How can it increase their sales, improve their business? Does it improve their efficiency? Does it give them more clarity? Does it give them better health and wellness?
[00:14:43] Does it help them to serve more clients and scale their business faster? There is going to be a transformation that your people go through along the route of following your method or your framework, and it’s your job to actually lay out that [00:15:00] transformation and determine where are they gonna be when they are done with this transformation.
[00:15:05] It’s our responsibility as teachers, as coaches and consultants, as leaders to define the end result. That we are going to take people through, and it’s our job to get them there. That’s also why having a method is so incredibly important so that you can guarantee predictable results within your programs.
[00:15:22] And then step number three is to pinpoint the problems and define the process. Now, along that transformation timeline of creating your method, there are problems and your problems become what I call your benchmarks along that way. But one of the things I want to caution you on is that these problems, these so many solutions or points of knowledge that you’re teaching them along, guiding them through your process, they can be both physical problems and psychological problems.
[00:15:56] So here’s an example I wanna give you of a client of mine. [00:16:00] She has an amazing method that I helped her design and create called the Convergence Method. So Arianna Grace is her name, and she has the convergence method, and we developed her method specifically because she helps Christian course creators get their students better results.
[00:16:19] But Arianna realized that it wasn’t just what the people needed to learn, that there were some spiritual blocks that people were experiencing. Going along through these courses. So Arianna’s method that she designed helps Christian course creators get their students better results by pinpointing the problems along the way that identify both the physical and the psychological needs within that method.
[00:16:47] So that’s an example of how you, when you’re creating your method, should be thinking, I’m not just giving these business results, or I’m not just giving these health results or these financial results, but what are the psychological [00:17:00] needs that are happening that what’s the mindset behind what I’m taking my students through as well?
[00:17:06] Because it is just as important in some cases. Based on what you’re teaching or your area of expertise to pinpoint both along the creation line of your, of establishing your method. And then number four is to actually produce your method outline, create your method plan. Really sit down, get to work, outline your method, create the plan, and make sure that you are at the end of the day saying, I know that, I know that.
[00:17:31] I know that I outlined this in a way that people are gonna get the results that I promise when they follow my method, my process, or work within my framework. Number five is to pace yourself. And really think about it, how long is it going to take somebody to get results within your method? And this is not necessarily even talking about the business model of your method, but still talking about the process in which someone needs to follow.
[00:17:59] [00:18:00] And how long can your clients, can your students expect? So number five is to pace yourself and to define how long it’s going to take somebody to get results within your method. Number six is to brand the heck out of it. So give it a great name. A name like Arianna’s, that is the convergence method. Or like my other client, grace, which is the zone of grace.
[00:18:23] Give it an amazing name that is yours and nobody can take from you. And it separates you from everybody else. But it’s also clear about what it is that your method delivers. So pick a name, brand it, own it, share it with the world. Number seven is really getting in and having test testing interaction for your method.
[00:18:43] This is really committing to those first people that you are testing your method on. That’s what we do. You need to make sure that you apply it to the world, but then you’re also committed to listen, get feedback, listen to your students, and perfect it. The first time we put something out there in the world, it’s not [00:19:00] gonna be perfect.
[00:19:00] Things evolve. Our methods, our programs, our systems all evolve and that’s a process of growing as a leader while we’re, while we’re growing our students and our clients as well, is always being, being willing to listen, always being willing to have feedback, and really taking a look at the method that you’ve presented and making sure that that is for sure working.
[00:19:21] Getting the feedback from people that are in your process and in your method in testing it and making sure it’s getting traction and that they’re getting results. And then step number eight is to scale and exponentially increase your profit. While in most cases you can decrease your time by choosing business models that scale.
[00:19:42] So number eight is scale and increase profit and double down and use your hard work and your method to create signature offers, programs, suites of offers and services that can scale your business exponentially. This is when you know what, if you’ve nailed your [00:20:00] method, maybe it’s time to write a book on it.
[00:20:02] If you’ve nailed your method, let’s turn it into your signature talk. There’s so many other things that we can do. Once you nail your method, your process, your unique methodology, that gives people amazing world-class transformational results, that’s what we’re talking about here. That’s what we do as a company.
[00:20:19] If you wanna work with us, you can always work with us as well to develop your method and process. That’s what we’re here for and that’s what I wanna talk about today on sh, on today’s show, is really emphasizing the importance of creating your method and why every single coach, or consultant, or service-based provider needs a method that you can rely on and that your people can trust.
[00:20:38] So let’s do a really quick recap. We talked about eight steps to create your method or framework. First one was choosing your ideal client. Second one was laying out the transformation. Third one was pinpointing the problems and defining both the physical and the psychological needs that your method has to deliver.
[00:20:54] The fourth is producing your method outline in your method plan. The fifth is pacing [00:21:00] yourself and determining the timeline. The sixth is picking your name and branding it. The seventh is testing and traction, and the eighth is scaling exponentially. And so that’s a recap of why creating your method, your process, your framework is so important and.
[00:21:17] I told you if you hung out until the end, I’m gonna give you some examples of some of the methods that we have created as a program creator, as a method creator, of course, I honestly, I have like a method for everything, but let me just share a couple of them with you so you can get your wheel spending as well as you’re thinking about creating yours.
[00:21:33] So for example, my 90 day business launch system is called Sweet Life Launch. My five phase business design, launch and scale roadmap is the one we use here in the beginning of our podcast. That’s the one that outlines all the five phases of business design, launch, and scale, and it’s a long-term roadmap.
[00:21:55] Clients follow our roadmap for years. I have clients that are in phase three and four and they’ve been there for [00:22:00] five years. It’s the whole life cycle of a lifestyle, highly profitable business. We call that the sweet life business roadmap. And it’s also referred to in the tech side of it as the start to scale up system.
[00:22:14] That’s our framework. And so for example, if you’re a podcaster, I love teaching other podcasters to figure out a way to tag your episodes so that you can organize them and you can really build a relationship with people in certain, with certain tags, and then funnel them into your programs. But you guys can do this for anything.
[00:22:31] You don’t have to be a podcaster to do this. But this is another example of why having a system, a process, a framework, is so incredibly important. Another example is my process to teach entrepreneurs and experts to develop your method and your signature offer and your signature programs, and it’s called My Method Creation System.
[00:22:49] And then the last one, but definitely not, not least, is my three step proprietary process that turns everyday entrepreneurs into undisputed leaders who live life on their terms. And [00:23:00] that’s called My Sweet Life Entrepreneur System. So see there’s like a method to everything, but these are things that I have learned and built over decades of coaching other businesses.
[00:23:11] These didn’t come overnight. So going back to yours, your first step is to define what you wanna be known for, who you’re serving, and create your method. And talk about it, share it. Share that you have a method. This develops a higher level of trust between your audience and you, between your potential clients because they know you’ve taken the time to develop a method.
[00:23:31] If you are one business and you might be doing Facebook ads and you say, Hey, listen, but we have a method of getting our clients results, and you spell it out, versus your competitor who also might do Facebook ads. Obviously it’s just an example my do Facebook ads, but they just kind of put some services on their website.
[00:23:50] Lemme tell you what, I’m going with one with the method because I trust that you have laid out the process to get me results. That’s why a method is so incredibly important. [00:24:00] Okay, so here is a couple of resources for you to take action on this now. So we want you to listen to this show and then we want you to take action on it again.
[00:24:09] The first thing is grab the eight step guide to develop your method. You can grab that by going to sweetlife co.com/method. The second thing we have for you is depending on when you listen to this show, we host a one day live virtual event on creating your signature offer or method. So I will put this in the show notes for you, but you can join our one day live virtual event on creating your signature offer or method by going to sweet life co.com/signature offer event.
[00:24:45] And. If you listen to this, if you subscribe to this podcast and listen to it, real time tickets for that event for the whole day right now are on sale for only $77. It’s crazy. So again, sweet life co.com/signature offer [00:25:00] event, and I’m gonna be helping you build out your methodology that day. It’s gonna be amazing day, and of course, If you are not yet on Clubhouse, I talk about this all the time on Clubhouse, so I’m always hosting rooms on Clubhouse regarding methodology creation and signature offer and business scaling.
[00:25:17] I would love to chat with you, so if you’re on Clubhouse, follow me at April Beach, get notifications turned on, and I will love to talk to you and answer your direct questions about creating your method and your signature offer. And really truly designing a blueprint for your business for high profit and the lifestyle you want, and then helping you reverse engineer it to actually get there.
[00:25:39] Thank you so much for tuning into the show. I dropped a lot of links and a lot of resources. There’s a lot of gold in this episode, so if you forgot every other link that we’re talking about, here’s the last one and everything is gonna be under this one link. You ready? Okay. You can go to Sweet Life [00:26:00] podcast.com/ 2 1 2.
[00:26:03] So sweet life podcast.com/112. In all of the show notes, the transcription for this show, the summary of this show and all the links to all the resources we’re gonna drop right in there for you to make it super easy. You can also find the link to this show in the latest podcast by visiting us on Instagram at April Beach Life.
[00:26:24] All right, you guys have an awesome day. I love talking to you. Always. Thank you so much for being part of this show for so long, and if you’re a new listener here, it’s absolutely awesome to get to connect with you. I’ll talk to you guys next week.